The Becoming Iconic Magazine Volume 10

Page 1

iconic thought

The art of making memories withJen.

jenuine connection

On the importance of integrity in the coachingindustry.

alliecasazza

diving deep into how decluttering your home can be the ultimate form of self-care.

let's talk about stress baby

withGinaAlfieri,CNP

branding v.s. marketing

There is nothing more igniting than a visualrepresentation Let'stalkaboutit

J U N E 2 0 2 3

Editor's NOTE

Anew and fresh chapter for the magazine has been launched The intention is to further our value and impact through showcasing more moguls, brands and products I believe we have sparked the go-to resource for entrepreneurs over the last seven months and now we are igniting the magazine into an even more iconic version.

This started as my childhood dream and now we have subscribers from all over the world I didn’t have a big expectation for the outcome when I launched it and was focused solely on creating a beautifully curated resource that made me proud. I am in awe of the response and I am committed to the evolution of what this magazine can host for us all I know we all share the pride in what is being provided and I am so grateful for you.

Let’s share the magazine more abundantly than ever!

A N E W C H A P T E R
XO,Jen

Invocation

Help me to get out of my own way

If something is for me, please nudge me towards it with deep belief and vision

If something isn’t for me, support me to recognize it and detach from its allure

When i put my trust in you and in myself along side of you, there is nothing that can not be done Please be close so that i lean further into our relationship and the assurance that it provides Guide my thoughts, my decisions, my actions and my desire

When i hesitate, second guess and negotiate with what you are providing and moving me towards, whisper to me that i am safe so that i get out of the way of your abundance

I want to do this with you because i can trust that life and business will take my breath away when i get out of the way and let you lead

P R A Y E R M A N T R A

FEATURED ENTREPRENEUR

ALLIE CASAZZA

in g

massive audience and a multimillion dollar online business based on her proven, family-oriented approach to simplicity

We are thrilled to feature her in the June 2023 issue

O U R G U E S T S

CONTRIBUTOR

GINA ALFIERI

what's

21ginaalfieri 03 casazza 13 INVOCATION/PRAYER A place to pause and reflect with intention
the perfect sunglasses for your face shape 09 The opportunity to create memory making moments is abundant ICONIC THOUGHT ESSENSE JUNE 2023
Finding
INSIDE 35 alliecasazza 27 casazza JENUINE CONNECTION Creating a code of ethics for the coaching industry 43 Where results start to flood into your business BUSINESS CONSULTATIONS 33 The difference between the two and why you need both BRANDING VS MARKETING 47 ESSENSE PART TWO 2023 summer nail trends to hop on JUNE 2023

We are halfway through the year! Some of you may be in awe of what you have already built and some of you may feel the turn in your belly because nothing much has changed I treat June like a mini new year A reflection point An opportunity to revisit my goals and vision for the year and either give more of myself to what is working or course correct to create a different outcome for the second half.

Here are the questions and prompts that I personally use for this very important practice of a mini new year.

WhatareallthewinsIcancelebratesofarthisyear?(Ilisteverysingleonepossibleno matterhowbigorsmall)

WhatareallthewinsIcancelebratesofarthisyear?(Ilisteverysingleonepossibleno matterhowbigorsmall)

Whatisworkingreallywellinmylifeandbusiness?

pr

mpts

Whataretheaspectsofmylifeandbusinessthatrequiresomeadjustmentsorchanges?

HowwillIplantoovercomethesepotentialhurdles?(Makeaplan)

WhatarespecificthingsIcandotocreatetheseshiftsformylifeandbusiness?

WhatisonethingIcanreleasethatisnolongerservingme?

Onascaleof1-10,howcommittedamItomakingthesechanges?

WhatisonethingIcanintroducethatwillserveme?

WhatpossibledistractionsorobstaclesdoIforeseethatcouldpotentiallyinterruptthese improvementsinallaspectsoflifeandbusiness?(Listthemall)

WhatismycommitmentformylifeandbusinessbyDecember31 2023?(Castyourvision againandgiveasmuchdetailaspossible)

If you keep doing what you are doing, you will keep getting the same result. I am all-in with you and I look forward to us being more available to our commitments and vision for the remainder of 2023

iconic THOUGHT

Summer is here and the opportunity to create memory making moments are abundant I have decided to be much more intentional this summer. Last year we were immersed in a full house renovation and so we didn’t seize the warm days and nights in the same way as a family. It felt more like survival than anything else. This summer I have broken down the months and weeks to hold various intentions so I will be accountable to create more big memories for us In the past, I have found myself wishing for summer to be over because I was craving my routine and the kids were so bored Now that I have two kids who are working and have their own lives, I am aching to savour these moments with my two younger ones in a more meaningful way. It all goes by so quickly and we truly only have eighteen summers with our kids fully available to us. I have realized that the lack of routine and boredom do not have to be our experience if we lead ourselves and our families well

W R I T T E N B Y J E N S Z P I G I E L C E O + F O U N D E R | B E C O M I N G I C O N I C

I started my plan by deciding that in July and August I will create special memories with my husband. It is imperative to escape from the everyday demands and deeply connect as a couple As parents of four children, a lot of our life is centered around family and we can easily become lost in that. I love when we get away from our home and children for a moment to explore and connect. We both enjoy each other’s company so much and to be away where we share meaningful conversation, explore a new environment, savor great food, and have incredible intimacy is one of my favorite things to do. We have booked our favorite hotel in Toronto for a few days in July that has a rooftop pool We will walk, eat, sun tan and indulge for a few days while reconnecting and having fun together. In August we have rented a lake house where we will go early before the rest of our family to celebrate our twelve year anniversary and soak in the beach sunset together. I purposefully booked these moments ahead of time so that we don’t neglect or compromise our time together

To make a weekly plan, I booked off every Monday for the summer and we will do something as a family. I get my kids involved to create a wish list of adventures and play that they would like to experience Things like going to a water park, an amusement park, having a beach day, or going to a drive-in, will be scheduled in for every Monday to make sure that we do something weekly that adds to the overall enjoyment of summer and family time. I find when I don’t dedicate a day to this, one week blends into the next and you miss opportunities This holds us accountable to creating fun and memories with the kids and gives us something to look forward to each week I also love to do this on a Monday to reiterate the benefits and freedoms of entrepreneurship. A long weekend and a fun Monday is a perk from the choices I have made.

As a practice I hold every week of the year, Friday is self love + date day. Just because the kids are home, doesn’t mean I can’t continue to take time for myself to rest and rejuvenate. This summer I plan to do more self love days away from home so that I am not procrastinating or cancelling on myself. I have already booked some spa days, alone days at the beach and also booked a hotel for a few Fridays to walk the city and hear my thoughts This is a practice that is really important so that I am maintaining my health and wellness I am a better mom, wife and CEO when I have looked after myself and have alone time.

Planning, scheduling and holding specific intentions will support you in maintaining a routine and help prevent kids from becoming bored simply hanging around the house. It is a lifeline for me and a great way to make it your best summer yet. How we lead our families and summers is as important as how we lead our businesses.

- J E N S Z P I G I E L
"Just because the kids are home, doesn’t mean I can’t continue to take time for myself to rest and rejuvenate. "

s e n s e

"Have you ever considered wearing contacts?" my Optometrist asked for what felt like the hundredth time. I responded in my usual manner "Nope, I'm good." Little did she know wearing my specs made me feel like a total badass. From aviators to heart-shaped frames this literal essential accessory has become a part of my personal uniform I've sourced some of the hottest sunglasses from my favorite brands to keep you looking fly all summer long

Now, let's get into the goods- the key to finding sunglasses that look like they were made for you is finding the perfect fit for your face. If you don't know your face shape let's chat about that first but if you do hop on over to the next page

W R I T T E N B Y : M O R G A N O N D R E E
oval round square triangle heart B E C O M I N G I C O N C | C R E A T I V E D I R E C T O R
s
Tip: Stand directly in front of the mirror, and pull all hair away from your face Using a dry-erase marker trace the outline of the shape of your face on the mirror’s surface. Take a step back, and try to match the outline of your face shape with the one most similar to yours
e

ROUND FACE

When choosing sunglasses for round faces, it's important to select frames that will enhance your facial features. Look for frames with a pointed shape, as this will create contrast and balance out the face.

Here are four types of sunglasses that typically flatter a round face:

Angular frames

Cat-eye frames

Wayfarer frames

Rectangular frames

1. 2 3. 4. prive revaux THE VICTORIA SUNGLASSES $39.95
P H O T O S O U R C E D F R O M D Y N A M I T E C O M M O R G A N ' S F A V E S
prive revaux THE ATTICO IRENE $275
dynamite THE IMPECCABLE ALT $85

Oval face

Oval face shapes benefit from frames with either sharp angles, rounded edges, and sunnies with longer lengths than widths. If this is your face shape it's your lucky day because most styles are flattering on you.

Here are four types of sunglasses that typically flatter an oval face:

Aviator frames

Square frames

Geometric frames

Round frames

coco and breezy GRATEFUL $285

1 2.
prive revaux THE VICTORIA SUNGLASSES $39.95 diff eyewear TATE $98
3. 4.
M O R G A N ' S F A V E S

Oh, square-faced beauties. You guys are so lucky because most frames compliment your face shape. It’s important to note that no one has a perfectly square face that would be odd But most of us have a mix of round and angular features Like round faces, square shapes are evenly proportioned but with more angular features.

Since everything looks good on you, lets talk trends:

Oversized frames

Mirrored frames

Angular frames

Barbiecore frames

S q u a r e f a c e

1. 2 3 4.
supply EARLY RISER $89
aqs DAISY ROUND $59.99 M O R G A N ' S F A V E S sant laurent LOULOU HEART $461
z
ray-ban JACKIE OHH $178

triangle face

When looking for glasses for a triangle face shape, it's best to choose frames that balance out the wider jawline Look for frames that are wider on top and have a slight curve to them.

Here are four types of sunglasses that typically flatter a triangleshaped face:

Circular frames

Oval frames

Cat- Eye frame

Long frames

1. 2. 3.
eyewear CAT EYE GLASSES
adidas SHIELD SUNGLASSES $150 prive revaux VINTAGE BABE $29.95
4 $39
zenni 3223533 $29.95
quay HINDSIGHT

heart face

When looking for glasses to flatter a heart-shaped face, it's best to choose frames that are wider at the bottom and narrower at the top. This helps to balance out the face shape.

Here are four types of sunglasses that typically flatter a heart face:

Oversized frames

Square frames

Tortoise frames

Aviator frames

retrosuperfuture BUTTERFLY SUNGLASSES

M O R G A N ' S F A V E S
1. 2 3. 4.
$63
prada 51MM SQUARE $475 chloe OVERSIZED AVIATOR $299

the m

DIVERSE your offerings are

more

INCLUSIVE

your business becomes

Stress LETS talk about BABY

Gina Alfieri is a Certified

owner, wife, and mom of 4. Gina is passionate about helping people get to the root of their illness by focusing on the whole person using whole foods, a healthy lifestyle approach and supplementation. She is a fitness enthusiast, bookworm and an active member of her community

W R I T T E N B Y G I N A A L F I E R I
"Recovery and healing is possible. Earnestly seek your best health. You’re worth it."
@ginagallaalfieri zeteoholistichealthcom
GINA ALFIERI

Stress can be defined as any type of change that causes physical, emotional, or psychological strain. Basically, stress is your body's response to anything that requires attention or action. It can be as simple as a job interview, a deadline that’s fast-approaching, a health scare, or something more long-term like a relationship, parenting, finances, or even the stress of time constraints where we feel like we just don’t have enough time to accomplish all that we need to in a day. We often have very full lives and have many plates spinning at once. And that’s NOT necessarily a bad thing, but we do need to check in with ourselves to really assess how we are doing. Am I content? Do I have energy? Am I wellrested? Am I at peace? Am I thriving?

No one is immune to stress. By its very definition, we will all experience stress multiple times in our lifetime; daily even. So, it’s important to equip people with tools on how to identify and react to the stressors in their lives so it won’t negatively impact their health If you can cut out those stressors, amazing! But often we can’t, so we need to learn how to implement techniques to alleviate stress and support the body during stressful seasons before it progresses to burnout. When stress is elevated, we experience increased appetite, a decrease in energy, mood swings, irritability, brain fog and lowered cognitive function, lowered immunity, and decreased pain tolerance Recognizing these symptoms and supporting the body can stop the progression of adrenal fatigue.

whatISTHAT?

L E T S D I S C U S S O N T H E N E X T P A G E

Adrenal Fatigue has 4 stages, each with varying levels of hormone and neurotransmitter fluctuations and symptoms. 01.

The alarm stage is the first stage where we see elevated levels of cortisol, insulin, DHEA, adrenaline and norepinephrine. This Fight or Flight stage helps the body react to an immediate stressor Fatigue is mild and people will often turn to caffeine, sugar or high-carb foods for quick energy 02.

The second stage is called wired and tired where normal activities can be accomplished but fatigue is prevalent, and it will take longer for the body to recover. During this stage, the body will start displaying more prominent symptoms like digestive issues, jitteriness, body aches/pains, irritability, nervousness, depression, irregular sleep patterns and weight gain as the thyroid gland becomes affected 03.

The resistance stage is the third stage where the body’s endocrine system focuses on producing stress hormones, pulling other hormones out of balance. Due to the large drop in cortisol and DHEA, exhaustion is prevalent, the immune system is weak, anxiety may set in, concentration is low and muscles start to break down to help produce energy for the body. 04.

The final stage is called Burnout or Crash This stage is exactly how it sounds Your body is literally crashing and does not produce enough cortisol or the energy needs to perform normal daily activities. This is very rare and one would likely be hospitalized as the adrenals fail to meet the needs of the body.

The problem isn’t short-term stress. That fight or flight response can be helpful to sharpen focus during an interview or run away from a threat, for example. The problem is chronic stress and what it does to the body. An individual suffering from stress must support the biochemistry of the body. Whether or not stress is harmful is based on the strength of the system

Let’s chat about nutritional and lifestyle recommendations to strengthen your system and help support your body during stress Most North Americans are not providing their bodies with the high-quality nutrition they need. Instead of eating foods rich in vital nutrients, many focus on refined foods high in calories, sugar, fat, namely saturated fats To support your body, eat foods rich in magnesium to help regulate the nervous system; eat vitamin B-rich foods for energy, Omega-3 rich foods to help lower inflammation, and bump the protein in your diet to help balance your blood sugar and balance hormones. You may want to swap out the coffee for matcha that can still give you the jolt you desire but won’t leave you feeling jittery Matcha also contains Ltheanine, an amino acid found in the green tea plant that can reduce stress by increasing alpha waves in your brain.

During stressful times, the goal is to elicit the parasympathetic nervous system to ‘rest and digest”. By stimulating the vagus nerve, you can send a message to your body that it's time to relax and de-stress, which leads to longterm improvements in mood, wellbeing, and resilience. You can do this through humming, singing, cold exposure, diaphragmatic breathing, and laughing! These acts stimulate the vagus nerve which runs from mid-brain and is directly connected to your gut I love diaphragmatic breathing or meditation/prayer to help mitigate my own stress response. Intentionally slowing down our breath and quieting the mind is a very powerful way to connect to your body, live in the moment and lower stress.

Restorative exercises like yoga, pilates or a nature walk can also help significantly reduce stress and boost serotonin, the ‘feel good’ neurotransmitter Studies have shown that just 20 minutes of exercise just three times per week can have a significant positive impact on your physical and mental health.

Prioritizing rest and aiming to get 7-9 hours of sleep will be crucial to lowering stress levels. Sleep helps our body repair, improves mood and energy so ensuring you have good sleep hygiene is critical

Finally, sometimes we will need to support the body through supplementation. Whether it’s an adrenal support that has adaptogen herbs to help the body adapt to stress, supplements that help the body produce energy or supplements to help regulate the nervous system, work with a certified practitioner that can help guide you and focus on your specific needs

If you suspect you ’ re in one of the four stages of adrenal fatigue, you can begin implementing some of these recommendations to see the needle of your health move in a positive direction Recovery

G NA ALFIERI CNP ZETEO HOLISTIC HEALTH WEBSITE WWW ZETEOHOLIST CHEALTH COM G @GINA GALLA ALFIER

AmIcontent?

DoIhaveenergy?

AmIwell-rested?

AmIatpeace?

AmIthriving?

G I N A A L F I E R I , C N P

J E N U I N E

I am tempted to create a code of ethics for the coaching industry An industry I stand in and have a deep commitment to An industry that changes lives and contributes to the betterment of the world when led well

Anyone can say they are a coach or mentor these days. There are pros and cons to that, I suppose. I love that great humans are stepping into supporting and improving the lives and businesses of others. Yet, there are some who are stepping into the industry because it looks sexy and like a get rich quick scheme

W R I T T E N B Y J E N S Z P I G I E L
C O N N E C T I O N Jenuine

Here are a list of things that I want to discuss. I don’t generally number things in Jenuine Connection because these are my journal entries but I want to be as concise as I can be.

Making questions, conversation and sales calls a bad thing: Since when is a potential customer or client wanting to gather information and make an informed decision a waste of our time? I see marketing that shames those who want to get clarity to ensure this is the correct investment for themselves Things are said like “I don’t do sales calls anymore ” or “I asked my mentor for the link and paid six figures without needing the details” or “I am not your mentor if you need me to get on a call with you ” . Huh?! It’s no wonder so many are unhappy with their investments, coaches and the outcomes. People are making emotional decisions based in shame and fear of asking for information These are not empowered sales and instead disempowered transactions.

Exaggerated income claims: Having a six figure month once does not make you a seven figure business. Adding up all your sales from multiple years and acting as though that is your fiscal year revenue isn’t truth I am so curious when we decided that five-figure businesses weren’t enough so that people feel like they have to say they are millionaires to build their authority. Are we building our business and reputation upon results and impact or personal income?

Proclaiming yourself as an expert: As well, having a six-figure month once does not make you an expert on how to generate six-figure months Having success with the launch of a program does not suddenly make you a business coach. Having gone through a divorce does not make you a life coach. All of these things can be the spark to your path as a coach but there are skills, tools, experience and expertise that is imperative to gain in order to teach others to do the same.

J E N U I N E C O N N E C T I O N
01. 02 03
Therearemoreyes,butratherthanharpon whatisunethical,Iwanttosinkintowhatis.

To become a coach or mentor has to be from a place of genuinely wanting to support and care for others It is a call into true servant leadership from a desire to provide insight and support to make someone ’ s life and/or business better. Let’s pay more attention to the ones who are leading with integrity and being a great example. How do you find them or know they will be effective for you? Look for these things…

You feel cared for from the beginning, middle and end You are not a transaction but instead a cherished heartbeat.

They are walking the talk. They do as they say and openly share the parts where they are still learning and growing

They build their marketing upon their expertise and knowledge with the intention to serve. There is little talk about their money and income.

Their clients are having success and are praising their experiences It has little to do with the coach’s results and more to do with the client’s wins

They are trustworthy and you know it is safe because the energy is pure and easy. This is often shown by the way they invite you into their world without pressure or manipulation.

They are in it for the long haul and charge accordingly You know they are charging based upon their CURRENT skill set, education and training as well as the ability to sustain their success.

Let’s be careful not to pollute the entire coaching industry in our thinking because there ARE leaders who have a heart and spirit to serve others They started because they wanted to support others to change their lives and they still lead from that intention

If we focus back on the good, the stuff that is loud and messy will slip away. Trust me, I have been doing this long enough to know that the cream always rises to the top.

J E N U I N E C O N N E C T I O N
01. 02
03 04 05 06
m a k e i t s i m p l e b u t s i g n i f i c a n t D O N D R A P E R
Y O U R B U S I N E S S I S T H E B O D Y A N D Y O U R B R A N D I S T H E Soul

VS. MARKETING BRANDING

Our agency is renown for our world class branding and marketing We have sparked many new brands from the ground up as well as refresh and solidify 7-9 figure brands globally It is one of my favorite things to do with our team of designers There is nothing more igniting than a visual representation that is awe inspiring along side of a marketing plan to support it

I wanted to provide for you a clear understanding of the difference between branding and marketing so that you can be better educated and also realize how one does not go without the other.

W R I T T E N B Y J E N S Z P I G I E L

Brands remain the same while marketing evolves and responds to current trends

The two merge when it comes to the visuals like colors, graphics or logos that you use. The imagery should represent the brand/who you are and then it is consistently used as you grow awareness

Branding always leads and comes first Marketing follows the brand promise to build market share

Branding represents who you are and your attributes like quality, integrity, trust, compassion Marketing is how you build awareness of your brand/who you are within the world 02. 03. 04.

Branding keeps customers, clients and community because it is the promise and commitment of who you are Marketing attracts new customers, clients and community because the brand is activated through content visuals storytelling and advertising

I realize most online entrepreneurs have little to no experience when it comes to understanding and creating a brand and/or marketing for their business. It leads to procrastination, delayed action, an unpleasing aesthetic and ultimately loss of sales Let’s all inhale and exhale because there are leaders like myself and the Becoming Iconic Agency who are here to guide you through it. You don’t have to do this alone

I would love to teach and support you to create artistry and mastery within all you do so that you stand apart versus blend in or worse yet not be noticed at all. Contact us for details on our avant-garde branding and marketing packages.

01.
B R A N D I N G V S M A R K E T I N G

at home with Allie

Allie Casazza is on a mission to eradicate the “hot mess mom ” stereotype by empowering other women to stop giving away their power and own their lives. She has built a massive audience and a multimillion-dollar online business based on her proven, family-oriented approach to simplicity Allie has started a movement that is spreading like a wildfire

I N T E R V I E W B Y J E N S Z P I G I E L C E O + F O U N D E R | B E C O M I N G I C O N I C

Allie, you are the expert for supporting us in decluttering our lives and spaces. How can our homes work against us?

What takes up your space also takes up some of your time If something is existing in your home, then it is naturally going to require some amount of your time - maintaining it, picking it up and putting it away, using it because it’s there, etc.

I like to say we buy things twice: once with our money and again with our minutes. And the second is a recurring fee. As long as that item is in your space, you are spending some amount of time on it.

Knowing that, think about all the different things in your home - every sock, every old photo album, every book, every toy, EVERYTHING - it all adds up.

It’s no wonder mental overwhelm is burdening nearly everyone, especially women and mothers. We have allowed our stuff to take over. We no longer own our things, they own us.

This leads to you living in a home that requires far too much maintenance, time, and energy. And so, your space is not supporting you, it’s working against you and making life harder.

I have realized how clutter within my mind or space can really impact my business. What are your thoughts on clutter and how it impacts our businesses?

Physical clutter affects us in ways we don’t even realize The subconscious mind is picking up details about our surroundings constantly, all day every day. Studies show that a cluttered space causes an unhealthy rise in cortisol levels (the stress hormone), especially in women

A cluttered space equals a cluttered mind, and a stressed out, overly-cluttered mind is not typically the kind of mind running a successful business.

The less you have mentally dragging you down, the more ease you’ll bring into running your home and your business.

What are your top tips for upleveling our homes to meet a new version of ourselves?

First, set an intention How do you want to feel in your home? How can your home work for you instead of against you? Decide what you want and get clear on it.

Next, begin removing things that no longer serve you, based on your new intention for your space

Decluttering is so therapeutic! As you make decisions and release the old, envision yourself becoming the next-level version of yourself You are literally creating space and making it easier for yourself to become her.

Q
A L L I E C A S A Z Z A @ a l l i e t h a t s m e a l l i e c a s a z z a . c o m / i c o n i c
"Decide to be done living with constant stress and chaos"

I absolutely love a good Spring cleaning around my home. How can we also tidy up our office and business this Spring?

I love freshening up an office! The space where you work and run your business is so incredibly important.

First, don’t use your office as a storage space or a catch-all for clutter So many people do this! Remember to set your intention for this room

How do you want to feel when you ’ re in here working?

How can this space be supportive of your goals? How can this space be supportive of you increasing the flow of money and revenue?

Remove anything and everything that is standing in the way of your office feeling the way you want it to feel.

Decluttering your actual business is also very powerful and important work Ask yourself:

What am I doing in my business that I am doing because I think I need to but actually don’t want to be doing?

What in my business feels really heavy? If I could make money in any way in my business, what would I do?

Take stock of what you ’ re doing and how you ’ re doing it in your business So much of the time, we do things simply because we ’ ve always done them that way, or because someone told us that’s how business is done, but it actually doesn’t work for us.

It’s okay to let go of old ways and try out new ones In fact, my rule of thumb in running my business is that if it doesn’t energize me, I won’t do it. This has led to me loving my work hours and bringing really positive energy to my business. And abundance is a magnet to that energy!

I am sure many people have clutter because they hang onto things due to their sentimental value. How can someone begin to release some of these things even if they hold a memory?

Understand that the thing doesn’t hold the memory - you do

Most people who struggle to let things go aren’t doing enough to honor their memories, loved ones and cherished seasons of life Get intentional about hanging precious photos on your walls, try displaying special items in your home if you can, and remember that things only hold the energy and emotions we put into them.

I go deep into hoarding and sentimental items in my programs. This is rarely a cut and dry, quick answer situation, and it is okay to need help with this!

& A

You are a Mom and an extremely successful entrepreneur What are your life hacks to reduce stress and overwhelm?

Practicing mindfulness

Taking care of myself.

Daily “ me ” time (even if it’s just a few minutes). Body doubling (this is a productivity hack for people with ADHD that has changed my life) Taking weekends and Mondays off work Daily walks.

Letting the to do list pile up if it means my mental health is in check.

I would love to activate everyone to start no matter where they are currently How can someone start to declutter their lives and businesses?

All it takes is a decision Decide to be done living with constant stress and chaos. Decide you ’ re worth more than that. Decide to clear one area of your home of clutter (I suggest starting in the bathroom) Just start, and notice how much better you feel!

You are an icon but how are you going to continue Becoming Iconic this year?

Thank you! You are so kind and I appreciate this opportunity so very much.

This year my focus is on finding a new balance between work and play I have made a pact with myself to take a trip - even if it’s a small weekend getaway - once a month. This gives me something fun to look forward to, increases my focus and productivity, and keeps me emotionally healthy as I parent my children and run my business

I am also very focused on launching my new planner into the world for busy moms, and perfecting my new self-development program, called NOW

It’s okay to let go of old ways and try out new ones. In fact, my rule of thumb in running my business is that if it doesn’t energize me, I won’t do it. This has led to me loving my work hours and bringing really positive energy to my business. And abundance is a magnet to that energy!

A L L I E C A S A Z Z A
INTRODUCING
The vibe and space is set. The invitation is in your hands. Join us in this most incredible experience for your life and business.

Details

Becoming Iconic’s first membership that holds a special space and place for all entrepreneurs. Whether you are a single mom starting your first business, a successful corporate executive wanting to pivot or a multi six figure entrepreneur, there is a placeholder for you. Our shared value and desire the deep commitment to B all we can be

Whether you have wanted to work with Jen or are in a program outside of Becoming Iconic, this is a simplistic and gorgeous way to tap into a multi millionaire with over seventeen years of proven experience as a mom, wife and business icon.

Inclusions

A monthly LIVE call. A copy of the magazine delivered to your doorstep every month. A spot on the VIP list with special pricing on all offerings with Becoming Iconic. The red carpet is laid out for you to walk in and enjoy the entire experience.

Cancel at any time before the first of the next month. It’s time to walk in the room and pull up a chair to be a part of the behind the scenes of one of the greatest mentors for women globally

Get on the guest list for only $89 a month.

For anyone and everyone who has the AUDACITY to raise their hand, wants to stop trying to figure this all out alone and reap the wisdom of someone who knows what you are asking answers for.

INQUIRE NOW SCAN QR CODE & APPLY
summer B U S I N E S S C O N S U L T A T I O N S

A beautiful experience to have my heart, mind and expertise on your business

Many of you are asking for a short burst of time with me so that I can look at your business, marketing plans, branding and offers as you approach the most abundant time of year.

If you are fully prepared, the fourth quarter is where results start to flood into your business through all of the effort and consistency from the previous months.

THIS IS A PERFECT OPPORTUNITY FOR:

The woman who is making 5 figures and wants to scale to 6 figures by the end of the year

The woman who wants to create more freedoms within her business and life

The woman who is clear on her direction but desires a strategic short term partnership with a multi seven figure business mogul to solidify the plan

The woman who has wanted to work with Jen and is interested in seeing what it would feel like to sit in the room with her

CONSULTATION INCLUDES

Preparation with strategic direction to understand your current business

Half Day deep dive consultation call with Jen

One week of voxer access to Jen for follow up, questions and clarity

$3,333 or Payment Plan Available

Inject your business with strategy, direction and clarification to make the remainder of 2023 the most magical experience you have ever had closing a year.

S C A N Q R C O D E O R U S E T H I S L I N K

a client of the becoming iconic boutique agency is seeing a 650% increase in organic reach across all platforms (instagram, tiktok and pinterest)

and because we don't gatekeep, we are going to tell you exactly how we made that happen.

CASE

she did a consultation with Jen for brand and marketing strategy

she invested in a brand refresh with us she hired our team for social media management a perfect mix of ingredients for her business expansion and growth

INQUIRE NOW

SCAN QR CODE & APPLY TO WORK WITH US

STUY D

es

SENSE

PART TWO

Summer is just around the corner, and it's time to start thinking about your summer nail game. This year, we ' re seeing some exciting nail trends that are sure to make a statement. From bold and bright colors to unique nail art, here are the top nail trends of Summer 2023.

BRIGHT neon &

The first trend we ' re loving is neon nails. These bright and bold shades are perfect for summer and are sure to make your nails stand out Think fluorescent pinks, electric greens, and neon yellows. Whether you opt for a full neon manicure or just a pop of color, this trend is a must-try.

Another trend we ' re seeing a lot of this summer is glazed doughnut nails. Also known as the Hailey Bieber Nail This minimalist trend is all about nude nails with a light silver chrome finish, making your nailies look so delicious.

T H E G L A Z E D DONUT

a b o l d c h o i c e n a i l a r t

If you ' re feeling a bit more adventurous, you might want to try out the graphic nail trend. This trend is all about creating bold and eye-catching designs on your nails Think abstract patterns, bold stripes, and even some animal prints. This trend is perfect for those who love to make a statement with their nails.

ICED MATCHA GREEN

Nails to match our coffee orders? It's a big YES for us. It's giving... pistachio ice cream, iced matcha latte and sage leaves all in one.

Finally, a "basic" manicure doesn't have to be so basic when you go with a fiery red.

FieryRed

The PODCAST

It’s about time you stop identifying as someone who can’t afford things and begin defining what wealth truly means to the version of yourself that you want to become. In today’s solo, you’ll get some tough love from Jen in a crucial conversation about money mindset. Jen shares stories about her past self, who held the belief that money was the root of all evil, and how she came back from $100K in debt.

For many of us, we don’t realize or implement taking ownership of our stuff even though it’s the only thing we as individuals have complete control over. Yet, to promote growth, we must be the best we can be, and that realization will have a domino effect in all aspects of a relationship. Jen is joined by Jordan Bowditch, a Confidence and Intimacy Coach supporting men and couples in having the life and love of their dreams. Today, he explores the masculine and feminine dynamics and being aware of those dynamics at play.

H O W I C A M E B A C K F R O M 1 0 0 K I N D E B T
H O W A M A N C A N H O N O R A N A L P H A W O M A N W I T H J O R D A N B O W D I T C H

This is an episode and opportunity you won’t want to miss. In today’s solo episode, Jen explains the offer of a lifetime for you to have the dream of building an exquisite lifestyle and business, introducing The B. Lounge. Jen will outline her journey to the launch of this opportunity and share the wisdom and membership that will spark your inspiration. Are you ready to experience the inner circle of Becoming Iconic?

Today’s solo episode goes out to all the women with dreams and aspirations who have been met with resistance, resentment and an overall lack of support from their partners. This one is for the women who have been made to feel small for thinking big. If this resonates with you, Jen is here to help. In this episode, she shares three pieces of advice that have led to an overnight shift in perspective and has illuminated the path she continues to walk today.

B E C O M I N G I N N O V A T I V E I N B U S I N E S S ( B . L O U N G E )
H O W T O R I S E W I T H A N U N S U P P O R T I V E P A R T N E R
b e c o m i n g i c o n i c

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