July 2025 Issue of BE Magazine

Evolve, Empower, Excel: Personal and Professional Growth in the Beauty Industry

52 Cosmetic Career Spotlight: Fabrizia Prater

Announcing RBCP® 2.0: Elevating Your Expertise with Confidence

The Authority in Beauty Education

Publisher Mickey Tortorelli

Editor Victoria Duz

Designer Katherine Gileno & Leo Janusauskas

Empower, Evolve, Excel: The Journey We Share

ANoteofGratitude

To Our Wonderful Beauty Community,

As we approach the close of another year, I want to take a moment to express my deepest gratitude to each and every one of you Your unwavering support, dedication, and passion have been the driving force be hind everything we do here at BeauteSchool

Dear Beautiful Community,

As we unveil our July issue, I find myself reflecting deeply on what it means to grow — both professionally and personally. Our theme, Empower, Evolve, Excel, isn’t just a tagline; it’s a call to action for every one of us in the beauty industry to continue expanding, learning, and shining brighter.

This month, we celebrate the courage it takes to step into new roles, the curiosity that fuels continuous learning, and the resilience that helps us rise even during life’s most challenging moments.

To our incredible Beauty Advisors and Cosmetic Managers: thank you for your commitment to excellence Every day, you create e memorable experiences for your clients and elevate the beauty indus try with your expertise, kindness, and professionalism We are endlessly grateful for your partnership and trust I would also like to extend a heartfelt congratulations to our Certified Beauty Advisors who have successfully graduated from our Retail Beauty Advisor Certification Prrogram Your dedication to expanding your skills and knowledge has been truly inspiring Watching you grow and excel through our program has been one of our greatest joys this year

In this issue, we’re excited to spotlight the inspiring journey of Fabrizia Prater, Regional Territory Manager for NEOSTRATA® Canada, in our Cosmetic Career Spotlight. Fabrizia’s story is a testament to the power of mentorship, self-belief, and adaptability. Her path reminds us that growth often begins with a single brave step forward.

I’m also thrilled to announce the relaunch of our Retail Beauty Advisor Certification Program (RBCP) 2.0 As part of this launch, we’re awarding 100 RBCP and Certified Beauty Advisor designations to Canadian beauty advisors who participate in our new column, Ask Us Anything — Your Beauty Questions Answered. This is our way of investing back into our vibrant community and supporting your growth as trusted experts.

On a personal note, I want to share that I, too, am navigating a new chapter of growth as I recently received a cancer diagnosis. This experience has deeply reaffirmed for me that personal evolution isn’t confined to our careers — it’s an ongoing, intimate journey of becoming. No matter where we find ourselves, growth invites us to reflect, redefine, and rise to meet the human we aspire to be.

To the beau ty brands who have partnered with us your support has been instrumental in makiing our vision a reality Together, we are empowering the next generation of beauty experts, enhancing the customer experience, and driving the industry forw ard

We also present Your Future, Your Design: Mapping Out Your Dream Beauty Career, an empowering roadmap for those ready to shape their unique professional journey. Whether you dream of becoming a trainer, moving into brand leadership, or launching your own business, this editorial offers practical steps to help you turn passion into possibility.

I have come to realize that belief is the catalyst of all meaningful change. It grants us sovereignty over our lives and empowers us to step forward with purpose.

As we celebrate this festive season, let’s take a moment to reflect on the achievements we’ve shared and the exciting opportunities that lie ahead I am so proud of what we’ve accomplished together, and I look forward to continuing this journey with you into the new year

Thank you, from the bottom of my heart, for being a part of the BeauteSchool family Wishing you all a joyous holiday season filled with love, laughter, and beautiful moments

With gratitude,

And don’t miss The Top 5 Beauty Skills that Will Shape Tomorrow’s Success. As beauty advisors, mastering these skills will not only set you apart but also ensure you stay at the forefront of a rapidly evolving industry. These insights are designed to empower you to deliver exceptional service and build lasting client trust.

Mickey Tortor elli CEO & Founder, BeauteSchool

With unwavering belief in each of you,

Mickey Tortorelli, CEO Publisher, BE Magazine

Inc.

In closing, I encourage you to believe deeply in your own potential. Embrace the lessons, the challenges, and the triumphs as part of your evolution. Trust that you have the power to shape your story, to excel, and to achieve the success you truly deserve.

|

By Glenda Raketti

Elevating Your Expertise with Confidence

The Retail Beauty Advisor Certification Program Relaunch

At BeauteSchool, we know beauty never stands still. With innovations in technology, evolving skincare science, and ever-shifting trends, today’s beauty advisors need more than passion – they need knowledge that keeps pace.

That’s why we’re beyond excited to unveil the newly reimagined Retail Beauty Advisor Certification Program® (RBCP) 2.0. A next-level learning experience designed to empower you with the tools, insights, and confidence to shine on the sales floor.

Whether you’re just starting out or already a seasoned pro, RBCP 2.0 offers something for everyone:

Refreshed course content that reflects the latest in beauty innovation

Deeper dives into emerging trends and ingredient breakthroughs

Real-world retail strategies that help you connect, convert, and grow

This is your moment to elevate your expertise, enhance your customer service, and position yourself as the go-to beauty expert your clients trust.

Courses Offered in the RBCP 2.0

Each course is built with the retail beauty advisor in mind, combining essential product knowledge with reallife consultation strategies that you can apply immediately on the floor.

RBCP Skin Care Course

Skin care knowledge is one of the most powerful tools you can carry in your beauty kit. Gain foundational knowledge in skin care essentials like skin structure and health, skin types and conditions, skin analysis, product recommendations, skin care regimens, ingredient knowledge, and more!

This updated course explores skin care regimens such as K-Beauty, offers ingredient guides tailored by skin type, and provides strategies for addressing price concerns with ease. You’ll also learn which active ingredient combinations to use with care, so you can educate customers confidently and safely.

RBCP Makeup Course

This course equips you with essential product knowledge and application techniques to excel in makeup consultations. You’ll explore cosmetic history, inclusive beauty, colour theory, and the psychological effects of makeup.

Learn how to prep the skin, apply makeup with confidence, and maintain hygiene standards. You will also discover creative inspiration and stepby-step consultation strategies to boost sales and customer satisfaction.

Whether it’s matching foundation or crafting complete looks, you’ll be equipped to guide every customer with expertise and confidence.

RBCP Customer Service Experience Course

Customer service is what it’s all about, and this course is perfect for anyone who wants to improve their communication and consultation skills and create an unforgettable experience for their customers.

Learn how to adapt your approach to different customer personalities using the True Colors® method, learn the four essential skills of customer service, and master the E5 consultation model. Then, elevate your skills even further with enhanced customer relations, such as personalization and handling objections with confidence.

RBCP Building Your Business Course

Discover how to expand your customer base and elevate your personal brand with proven strategies that drive results. From mastering the art of effective consultations and product sampling to leveraging the power of social media, you will learn how to boost sales and deepen customer connections.

New to the program is the ‘Your Beauty Career”lesson – a practical guide to navigating and accelerating your journey in the beauty industry. Whether you’re aiming for advancement or just starting out, this module offers real-world insights to help you thrive.

By sharpening your business literacy, you will increase your impact both instore and online, setting yourself apart as a confident, career-driven beauty professional.

RBCP Sun Safety & Care Course

With summer in full swing, it’s the perfect time to brush up on your sun care expertise. This course gives you the knowledge and confidence to help your customers protect their skin from harmful UV rays – and still enjoy that radiant summer glow.

You’ll learn how to explain the effects of sun exposure on the skin, recommend the right SPF products for different skin types, and educate customers on proper application techniques. Also, how to decode sun care ingredients and offer glow-boosting alternatives like self-tanners.

Sun safety isn’t just seasonal – it’s essential. With this training, you’ll become the trusted expert your customers turn to for smart, safe, and glowing summer skincare.

RBCP Fragrance Course

Discover the beauty and emotion behind fragrance and learn how to guide customers through personalized scent consultations. You’ll gain the skills to recommend scents based on mood or lifestyle, explain application and layering techniques, and speak the language of fragrance with confidence.

Explore how fragrance is made, its structure and classifications, key ingredients, and the power of scent storytelling. You’ll also master testing techniques and the art of recommending or gifting the perfect fragrance, helping you create deeper, more meaningful customer connections.

RBCP Hair Colour & Care Course

This course gives beauty advisors a solid foundation in hair structure, colour theory, and how to decode hair colour boxes with ease.

You’ll also learn practical application tips, personalized consultation techniques, and how to recommend care routines based on hair type and tone.

From at-home colour kits to post-colour maintenance, you’ll gain the skills to support your customers at every step, with confidence and expertise.

RBCP Nail Care Course

Nail care continues to grow in popularity, and this course prepares you to meet that demand with confidence. You’ll learn how to recommend the right tools and treatments, be able to consult on basic manicure, French manicure, and pedicure techniques, and deliver professional consultations that keep customers coming back.

From understanding nail anatomy to perfecting your consultation approach, this course gives you the practical skills needed to turn everyday nail care into an elevated customer experience.

How to Complete the Program

The RBCP 2.0 is designed to be flexible to suit your individual career goals and schedule. You have two options to complete the program:

Option 1:

Complete the Full RBCP

Earn your Certified Beauty Advisor (CBA) designation by completing all 8 courses. This full program offers a well-rounded education in skin care, makeup, fragrance, hair, nails, and more, giving you the versatility and credibility to grow your career expertise across all areas of beauty.

Option 2:

Complete Individual Courses

Looking to specialize? Each course is available individually, so you can tailor your learning to fit your role or career goals – whether you want to focus on makeup, skin care, customer experience, or another area of expertise.

Complete Individual Courses

Looking to specialize? Each course is available individually, so you can tailor your learning to fit your role or career goals – whether you want to focus on makeup, skin care, customer experience, or another area of expertise.

Why RBCP 2.0 Matters

Stay Ahead of Trends:

The updated RBCP 2.0 provides beauty advisors with the latest knowledge and skills in skin care, makeup, fragrance, and more. The course now includes trending and top ingredients knowledge, career mapping, and a new hygiene standards lesson.

Grow in Your Career:

Oil-free, lightweight Level up your career while enhancing customer experience. Learn how to deliver exceptional customer consultations, foster loyalty, and increase sales by adapting to each customer’s needs and preferences.

Earn Your CBA Designation:

Completing the RBCP allows you to earn your Certified Beauty Advisor (CBA) designation, demonstrating your expertise and professionalism in the beauty industry.

Ready to Take the Next Step in Your Beauty Career?

Now is the perfect time to invest in your future with the Retail Beauty Advisor Certification Program (RBCP). Start building the skills and confidence you need to thrive in today’s beauty industry.

Learn more and register today!

Ask Us Anything: Your Beauty Questions Answered

By Mickey Tortorelli

From Questions to Credentials: RBCP 2.0 Awards Await!

BeauteSchool invites you to step into the spotlight with our new feature: ‘Ask Us Anything —About Beauty’!

As a beauty advisor, you’re the trusted expert for your customers — but even the best have questions. Now’s your chance to ask anything: from skincare science and the latest makeup techniques to career growth and building loyal client relationships.

In celebration of the RBCP 2.0 relaunch, we’re awarding 100 Retail Beauty Advisor Certification Program (RBCP) enrollments, including your coveted Certified Beauty Advisor (CBA) designation.

This is your moment to learn, grow, and elevate your expertise — all while being recognized for the incredible professional you are.

What Can You Ask?

Anything That Helps You Grow!

Need some inspo?

Here are a few ideas to spark your creativity:

Myth-busting common beauty misconceptions to share with your customers

How to recommend trending products with confidence

Makeup tips and techniques for different face shapes and skin tones

Skincare advice for building personalized routines

Ways to build customer loyalty through consultations

What are the different beauty industry roles, and how to get there

No question is too big or small –we are here for them all! We want to help you grow your knowledge, confidence, and your career!

How to Enter

Simply email your beauty-related question to contact@beauteschool. com before the deadline.

All entries submitted by August 15 at 11:59 p.m. ET will be collected and entered into a randomized draw.

We will be awarding 100 enrollments to the Retail Beauty Advisor Certification Program (RBCP).

Winners will be contacted directly via email by August 31, 2025, with instructions on how to claim their access.

It’s that simple – ask a question, and you could win your way into the ultimate beauty certification experience!

There’s never been a better time to stand out, elevate your expertise and confidence with the RBCP and your CBA!

The RBCP and CBA designation represents a ‘standard of excellence’ in the beauty industry.

It’s your time to shine!

Level Up with Learning:

By Mickey Tortorelli

The Power of Specialization & Certification

In the contemporary beauty industry, where trends shift rapidly and consumer expectations soar, mere general knowledge is no longer sufficient for success. Specialization has emerged as a critical differentiator, a necessity rather than an option.

Today’s clientele seeks Beauty Advisors who possess a profound understanding of specific beauty aspects, whether it’s skincare science, advanced makeup artistry, or the intricacies of hair care.

To maintain their competitive edge and establish customer trust, beauty brands must ensure Beauty Advisors possess in-depth knowledge of the entire product line. This necessitates comprehensive training programs covering ingredients, benefits, and application techniques.

Expert advisors can provide personalized recommendations, address customer concerns effectively, and foster longterm loyalty. Moreover, this expertise extends beyond mere product details to encompass industry trends, competitive products, and the brand’s overarching philosophy.

Equipping advisors with such proficiency elevates the customer experience, enhances brand reputation, and drives sales growth. Similarly, retailers striving to provide a curated and expert shopping experience, recognize the value of well-trained and knowledgeable beauty advisors.

This landscape elevates the importance of formal certifications. Obtaining a reputable certification, such as the highly regarded Certified Beauty Advisor (CBA) designation, signifies more than just completing a course. It represents a deliberate and substantial investment in professional development.

Through rigorous training and assessment, certificate programs enhance technical skills, broaden industry knowledge, and instill best practices. The pursuit of certification also speaks volumes about an individual’s dedication and ambition.

It communicates a clear message to peers, potential clients, and employers: this is an individual who takes their profession seriously, who is committed to maintaining high standards, and who is poised to contribute meaningfully to the beauty industry. A certification, thus, becomes a powerful credential, unlocking opportunities for career advancement, increased earning potential, and recognition as a leading authority within the beauty sector.

The Retail Beauty Advisor Certification Program® (RBCP)

The RBCP is a ‘first-of-its-kind’ digital training designed specifically for retail beauty professionals. Comprised of eight comprehensive courses—covering skincare, makeup, fragrance, sun care, nail care, hair colour & care, customer service, and business building—it culminates in the CBA designation once all modules are completed. Developed by beauty industry experts, it’s both interactive and practical— ensuring you don’t just learn, you apply.

Why Earning Your CBA Sets You Apart

Trust Through Expertise

The beauty world is saturated with information—brands, blogs, social media. As a CBAcertified advisor, you **cut through the noise**. You’re not guessing—you’re educating. This earns customer trust, increases loyalty, and positions you as the go-to expert in-store.

Confidence in Career Growth

This structured learning roadmap guides you from onboarding to leadership. Whether you aspire to be a specialist, trainer, or manager, the RBCP builds the skills and credentials to support your advancement.

Consumer & Retailer Benefits

Customers reward expertise with loyalty—79% are more comfortable purchasing from an advisor who proves their knowledge. Retailers see certified advisors as driving higher sales, fewer returns, stronger customer recommendations, and reduced turnover.

CBA Spotlight

‘My RBCP training is a constant asset in my role, providing me with a strong foundation of product knowledge and customer service best practices.”

Hannah Clausen, CBA, Beauty Specialist, Shoppers Drug Mart, Nova Scotia

Key Takeaways

Certification turns information into impact.

CBA is the beauty standard of excellence.

RBCP equips you with practical tools and real career pathways.

Ready to Level Up with Learning?

Enroll in the Retail Beauty Advisor Certification Program today and start your journey toward becoming a Certified Beauty Advisor. Whether you’re new to the industry or looking to take the next step, the CBA designation is your ticket to trust, expertise, and career growth.

Meet Your Skin’s Hydration Hero!

After 4 weeks:

94%

Of users found improvements in skin rehydration

92%

Saw lines and wrinkles become less apparent, with skin appearing plumper and more bouncy!

Unlock the Power of Hyaluronic Acid for a Plump, Glowing Complexion

Is today your day to meet a hero?

Imagine a tiny superhero living in your skin, working tirelessly to keep it plump, hydrated, and radiant. That superhero is none other than the hydration magnet Hyaluronic Acid (HA)!

This water-wonder molecule acts like a sponge that loves water, capable of holding up to 1,000 times its weight in moisture. That’s like carrying around a mini swimming pool in your pocket! When you apply HA to your skin, it’s like giving your skin a delightful drink, ensuring it stays fresh and dewy all day long.

As we age, our body starts to slow down on producing this fabulous molecule. Think of it as your skin’s hydration supply dripping like a leaky faucet. But fear not! With Hyaluronic Acid in your skincare routine, you can plug that leak! It helps to smooth out fine lines and restores that youthful bounce—hello glowing complexion!

NEOSTRATA’s Hydra Filling Cream in the RESTORE collection will rehydrate, refill, and replenish thirsty skin as your comfort-rich moisturizer. Formulated with Hyaluronic Acid, which acts as a moisture sponge to attract water and replenish your skin’s moisture barrier, this all-in-one face cream delivers instant and long-lasting hydration for a smoother, revitalized look. Boosted with an anti-aging peptide complex, this thirst-quenching cream helps stimulate collagen production to improve the look of fine lines and wrinkles.

Pro-Tip: Use this luscious cream as a moisture mask before a special event or after a big night out! Simply apply a thicker layer and let your skin drink in the hydration.

Hyaluronic Acid: Your Friendly Hydration Fairy!

Remember, HA is like the friend that always brings snacks to the party and plays well with others. Whether your skin is dry, oily, or acne-prone, HA gets along with all skin types, even sensitive ones. It also makes a great teammate, blending seamlessly with Vitamin C, Alpha Hydroxy Acids, and even the finicky Retinol.

For other HA-powered products in the NEOSTRATA portfolio, check out:

Hyaluronic Luminous Lift Moisturizer Pure Hyaluronic Acid Biocellulose Mask

Key Takeaways

Hyaluronic Acid (HA) is a powerhouse ingredient

that can hold 1,000 times its weight in water, ensuring your skin stays hydrated and plump.

HA is suitable for all skin types

including dry, oily, acne-prone, and sensitive skin. It’s a versatile ingredient that works well in combination with other active ingredients like Vitamin C and Retinol.

NEOSTRATA’s Hydra Filling Cream

provides short term and long term hydration and helps reduce fine lines, making it a musthave in your skincare routine for a smoother, more youthful appearance.

Ready to enhance your skincare knowledge?

Discover the power of Hyaluronic Acid and other key ingredients on the NEOSTRATA Training Hub. Start learning today and earn points while expanding your expertise to better serve your customers!

Cosmetic Career Spotlight

Meet Fabrizia Prater, Regional Territory Manager at NEOSTRATA® Canada.

Fabrizia Prater’s career in the beauty industry spans nearly 30 years, beginning at Shoppers Drug Mart where she advanced from Beauty Advisor to Cosmetic Manager.

After a rewarding shift into Real Estate, Fabrizia returned to the beauty industry 11 years ago as an Account Executive with NEOSTRATA®. In 2021, she embraced the role of Regional Territory Manager, bringing her experience, creativity, and resilience together.

Fabrizia’s journey is a testament to the power of trusting yourself and adapting to change, particularly during a pivotal transition at NEOSTRATA®

She attributes much of her success to strong mentorship, continuous learning, and a passion for helping others grow, especially beauty advisors.

Fabrizia Prater, Regional Territory Manager, NEOSTRATA® Canada

Discover the Journeys of Beauty Industry Trailblazers

Fabrizia Prater

Can you share your journey into the beauty industry and what led you to your current role as a Regional Territory Manager?

My journey began nearly 30 years ago at Shoppers Drug Mart, where I progressed from a Beauty Advisor to a Cosmetic Manager. After many rewarding years, I transitioned into Real Estate. I found myself missing the creativity of the beauty industry, and that passion led me back. Eleven years ago, I joined NEOSTRATA® as an Account Executive, and in 2021, I was proud to take on the role of Regional Territory Manager, using all of my talents within one role.

What were some pivotal moments or turning points in your career that helped you grow both personally and professionally?

A pivotal moment in my career happened while NEOSTRATA® was going through an ownership transition. Though these transitions can be great in the long term, it made me question whether my performance would meet the new company’s expectations. It was a turning point that pushed me to stay positive and remain creative. It taught me resilience and the importance of trusting myself and my abilities.

How did your experience in retail or frontline beauty roles prepare you for a Regional Territory Manager position?

Working with passionate and intelligent managers was key in preparing me for the role of Regional Territory Manager. I learned the importance of listening carefully to the challenges my managers faced and responding with thoughtful problem-solving solutions.

What core skills do you believe are essential for success as a Regional Territory Manager in the cosmetics industry?

To be successful, there are a few core skills: Be a good listener, especially when it comes to understanding the challenges others are facing. Being organized is imperative to staying on top of many priorities. It’s important to be personable, build strong relationships, and have strong negotiation skills for a win-win closing, which has been key.

How do you continue to grow and develop these skills in your current role?

I regularly ask for feedback from my stores and team members. I’ll often ask if there’s anything more I can do to support

Through her leadership, she inspires confidence and creates positive, impactful experiences

for those around her.

Through her leadership, she inspires confidence and creates positive, impactful experiences for those around her.

them. Their feedback gives me ideas on where I can improve. I take advantage of my time on the road by listening to podcasts that inspire new ideas and help me grow.

Can you share your journey into the beauty industry and what led you to your current role as a Regional Territory Manager?

What advice would you give to beauty advisors who aspire to move into account management or corporate beauty roles?

My journey began nearly 30 years ago at Shoppers Drug Mart, where I progressed from a Beauty Advisor to a Cosmetic Manager. After many rewarding years, I transitioned into Real Estate. I found myself missing the creativity of the beauty industry, and that passion led me back. Eleven years ago, I joined NEOSTRATA ® as an Account Executive, and in 2021, I was proud to take on the role of Regional Territory Manager, using all of my talents within one role.

Be passionate about what you do! Take advantage of education courses offered. If there’s a specific area you are interested in, explore it. Take a real interest in the business side of beauty, where the numbers are produced. Seek feedback and reflect. Find a mentor to inspire you!

Were there any mentors, courses, or certifications that significantly impacted your career development?

What were some pivotal moments or turning points in your career that helped you grow both personally and professionally?

How does your role as a Regional Territory Manager support beauty advisors in stores and contribute to their success?

Working with passionate and intelligent managers was key in preparing me for the role of Regional Territory Manager. I learned the importance of listening carefully to the challenges my managers faced and responding with thoughtful problem-solving solutions.

What core skills do you believe are essential for success as a Regional Territory Manager in the cosmetics industry?

I support beauty advisors by sharing successful event ideas I’ve seen in other locations and by sharing creative concepts. I tweak these ideas to the store’s demographic and store volume. I help plan and execute these events. In stores, I enjoy training beauty advisors on new product launches, key products, and selling strategies.

What inspires you most about working in the beauty industry?

To be successful, there are a few core skills: Be a good listener, especially when it comes to understanding the challenges others are facing. Being organized is imperative to staying on top of many priorities. It’s important to be personable, build strong relationships, and have strong negotiation skills for a win-win closing, which has been key.

What inspires me most is the opportunity to make people feel good about themselves. It is very fulfilling to help someone feel confident; it’s a precious gift. Knowing I can make a positive impact inspires me every day.

A pivotal moment in my career happened while NEOSTRATA® was going through an ownership transition. Though these transitions can be great in the long term, it made me question whether my performance would meet the new company’s expectations. It was a turning point that pushed me to stay positive and remain creative. It taught me resilience and the importance of trusting myself and my abilities.

How did your experience in retail or frontline beauty roles prepare you for a Regional Territory Manager position?

I’ve always had a curious mind and a strong desire to learn. Throughout my career, I have taken different courses to help me grow as a person. But more than courses or certifications, the person who has had the biggest impact on my career is Patricia Clare, the National Training Manager with NEOSTRATA®. I still remember hearing Patricia speak for the first time at a sales meeting. She was presenting product information, but the way she delivered her message was informative, full of enthusiasm, and with such warmth. I left that meeting inspired, motivated, and ready to be the best version of myself. That moment stayed with me forever.

How do you continue to grow and develop these skills in your current role?

Looking back, what’s one piece of advice you wish you received earlier in your career?

I regularly ask for feedback from my stores and team members. I’ll often ask if there’s anything more I can do to support them. Their feedback gives me ideas on where I can improve. I take advantage of my time on the road by listening to podcasts that inspire new ideas and help me grow.

The one piece of advice I wish I had received earlier is: Don’t be afraid… take a chance, believe in yourself, and just do it! It’s okay to make mistakes; that’s how we learn and grow. I spent too much time second-guessing myself when what I really needed was the confidence to trust my instincts. Continue to be curious… that is the best way to learn new skills.

What advice would you give to beauty advisors who aspire to move into

Find Your People:

By Mickey Tortorelli

Why Mentorship and Networking Matter More Than Ever

Success in the beauty industry

isn’t just about skills—it’s about who you connect with along the way.

Whether you’re just starting out or deepening your career, finding a trusted mentor and surrounding yourself with a supportive network can be one of the most powerful tools for professional and personal development.

Mentorship provides a bridge between experience and aspiration.

A great mentor shares their knowledge, offers honest feedback, and helps you navigate challenges that might otherwise feel overwhelming. Whether it’s learning how to approach a difficult customer, mastering the latest ingredient trends, or planning your next career move, mentors can accelerate your growth and help you avoid common missteps.

Networking, too, is more than collecting contacts. It’s about building genuine relationships with those who understand the realities of the retail beauty floor, the joy of helping a client find their confidence, and the pressures of hitting sales goals.

When you “find your people,” you create a space to exchange ideas, celebrate wins, and stay inspired.

So how do you get started?

Begin by seeking out others who inspire you—whether it’s a seasoned colleague in your store, a trainer you admire, a brand account executive, or someone you’ve met through industry events or social media.

Don’t be afraid to ask questions, express your goals, and be open to learning. Likewise, offer support and encouragement to those coming up behind you. You never know when you might become someone’s mentor.

If your store offers mentorship programs or regional networking events, participate. And if they don’t—why not take the lead in starting one?

Being proactive in building your professional community not only enhances your reputation, it positions you as a leader.

Key Takeaways

Mentorship fuels confidence and career growth—learning from others’ experiences can fast-track your development.

Networking provides emotional and professional support—especially when navigating industry changes and daily challenges.

Connection builds community—creating a culture of learning, encouragement, and opportunity.

Your journey in beauty doesn’t have to be a solo one. With the right mentors and a strong network, you’ll find guidance, resilience, and motivation to thrive. So reach out, stay curious, and surround yourself with people who want to see you shine. Because in beauty—and in life— connection is everything.

The Top 5 Beauty Skills That Will Shape Tomorrow’s Success

By Mickey Tortorelli

Why mastering these key skills is essential for every Beauty Advisor

As today’s beauty customer becomes more informed and digitally connected, the role of the Beauty Advisor continues to evolve — from salesperson to educator, confidante, and trusted guide. To thrive in this changing landscape, you need more than product knowledge; you need a full toolbox of soft and technical skills that elevate the customer experience.

Here are the ‘top five skills’ — ranked in order of importance — that will set you apart in today’s beauty retail environment, with real-life examples of how to bring each one to life on the sales floor:

Customer-Centric Communication

Why it matters: Trust and rapport drive loyalty. When a customer feels heard, seen, and understood, they’re more likely to buy—and come back.

How to master it: Use active listening, ask insightful, open-ended questions, and customize your suggestions to precisely address the genuine requirements of your customer.

For Example:

“You mentioned your skin feels tight after cleansing — that tells me your skin’s barrier might be compromised by the foaming cleanser you’re currently using. Let me show you a milky cleanser and a ceramide-rich moisturizer to help rebuild your skin hydration.”

This shows empathy, problem-solving, and personalized consultation.

Product & Ingredient Knowledge

Why it matters: Customers are reading ingredient lists. Beauty Advisors who can explain what’s in a product — and why it works — build instant credibility.

How to master it: Know your ingredient families, such as acids, anti-oxidants, retinoids, ceramides, peptides and sunscreens. Be prepared to explain their function in simple, relatable language.

For Example:

“This serum contains niacinamide, which helps reduce redness and strengthens the skin barrier. It’s a great option for brightening and improving your skin tone.”

Clear, benefit-focused education helps close the sale while empowering the customer.

Confidence in Cross-Category Selling

Why it matters: Customers rarely use products in isolation. Beauty Advisors who can build a complete beauty regimen across skincare, makeup, and fragrance increase basket size and customer satisfaction.

How to master it: Look for natural transitions in conversation and think holistically about the customer’s needs.

For Example:

“Now that we’ve found the perfect foundation match, I’d love to show you a setting spray that will lock it in while adding hydration — especially great for long days or summer weather.”

This positions you as a solutions expert.

Digital Fluency & Tech Confidence

Why it matters: Technology is now part of the beauty journey. From shade-matching apps to QR codes and e-learning portals, being techsavvy helps you stay relevant and efficient.

How to master it: Embrace digital tools provided by your store or brand. Practice until you feel comfortable guiding customers through them.

For Example:

“Let me show you our digital skincare diagnostic tool — it scans your skin’s hydration and helps build a customized routine. We can email the results to you as well!”

This blends tech with high-touch service, adding value to the consultation.

Emotional Intelligence & Adaptability

Why it matters: Reading the room, managing different personalities, and staying calm under pressure are invaluable traits in retail beauty.

How to master it: Observe non-verbal cues, adjust your tone and pace, and manage your own emotions during high-stress moments.

For Example:

“It sounds like you’ve had a tough time with previous products. Let’s start with a gentle routine and just one or two items — I want you to feel comfortable and in control of your skin journey.”

This builds trust by acknowledging the customer’s emotional state and tailoring your approach accordingly.

These five skills aren’t trends — they’re the foundation of every successful beauty career. Whether you’re looking to grow in your current role or take the next step, focusing on these areas will help you evolve as a professional, empower your customers, and excel in your career journey.

Key Takeaways

Mastering communication creates deeper customer trust and stronger sales.

Ingredient fluency positions you as an expert in your field.

Cross-category selling allows you to create tailored, complete solutions.

Digital confidence keeps your services relevant and modern.

Emotional intelligence makes you indispensable in a customer-first industry.

Want to deepen your knowledge and become a Certified Beauty Advisor?

Explore the Retail Beauty Advisor Certification Program — your future starts with education.

Unlock the power of your radiance.

As the beauty industry continues to evolve, so too does the definition of success. Today’s beauty professionals are not only mastering their craft – they are also prioritizing personal growth, wellness, and purpose.

This issue’s theme, Evolve, Empower, Excel

This issue’s theme, Evolve, Empower, Excel

highlights the importance of nurturing confidence, expanding expertise, and building careers with impact.

highlights the importance of nurturing confidence, expanding expertise, and building careers with impact.

Clé de Peau Beauté exemplifies this philosophy through the recent relaunch of The Serum – a luxurious, science-driven formula that represents the pinnacle of innovation. The latest evolution of The Serum features Radiant Lily, the key to an exclusive concentrate that enhances skin intelligence – the skin’s innate ability to distinguish between positive and negative stimuli in order to achieve and maintain its ideal condition. With this refined formula, The Serum helps unlock the skin’s full potential, delivering visibly radiant, resilient results from within.

Clé de Peau Beauté exemplifies this philosophy through the recent relaunch of The Serum – a luxurious, science-driven formula that represents the pinnacle of innovation. The latest evolution of The Serum features Radiant Lily, the key to an exclusive concentrate that enhances skin intelligence – the skin’s innate ability to distinguish between positive and negative stimuli in order to achieve and maintain its ideal condition. With this refined formula, The Serum helps unlock the skin’s full potential, delivering visibly radiant, resilient results from within.

But the impact of The Serum extends far beyond the surface. Since 2019, Clé de Peau Beauté has reportedly donated $17.4 million USD to UNICEF* through a percentage of global sales of The Serum, supporting the education and empowerment of girls around the world. This ongoing partnership has helped thousands of girls in underserved communities gain access to education and STEM opportunities, reinforcing the brand’s commitment to unlocking potential not just in skin, but in future generations by helping unlock the power of girls.**

But the impact of The Serum extends far beyond the surface. Since 2019, Clé de Peau Beauté has reportedly donated $17.4 million USD to UNICEF* through a percentage of global sales of The Serum, supporting the education and empowerment of girls around the world. This ongoing partnership has helped thousands of girls in underserved communities gain access to education and STEM opportunities, reinforcing the brand’s commitment to unlocking potential not just in skin, but in future generations by helping unlock the power of girls.**

Furthering this mission, the brand also recognizes trailblazing women through its annual Power of Radiance Awards.

Honourees are recognized for their efforts in advancing education and empowering future generations, showing that true radiance lies in the power to uplift and inspire.

Furthering this mission, the brand also recognizes trailblazing women through its annual Power of Radiance Awards. Honourees are recognized for their efforts in advancing education and empowering future generations, showing that true radiance lies in the power to uplift and inspire.

As beauty professionals grow in their careers, whether through acquiring new skills, earning certifications, or stepping into leadership roles, brands like Clé de Peau Beauté stand out for embodying purpose and innovation.

Recommending products like The Serum goes beyond delivering exceptional results, it becomes part of a global movement to empower and uplift others. Growth holds power, expertise carries purpose, and collective efforts help unlock the power of radiance, not only for individuals but for clients and communities worldwide.

Unlock the power of your radiance.

Dear beauty expert,

We invite you to explore “Discover SHISEIDO” and sign up to become a member. It only takes 6 steps!

Instructions to register:

1. Scan QR code to begin

To gain access, use these credentials:

2. Username: discover.ca-en

3. Password: DCE-Jkw3

4. Click on “YES” to register

To create your profile:

5. Fill in the registration form

6. Check your email for a link to log in again

Cher spécialistes beauté

Nous vous inviton à découvrir «Discover ShiSeido» et à vous inscrire pour devenir membre. Cela ne prend que 6 étapes!

Instructions pour l’inscription:

1. Scanner le code QR pour commencer

Pour obtenir l’accès, utilisez ces informations d’identification:

2. Nom d’utilisateur: discover.ca-fr

3. Mot de passe: DCF-KwPx

4. Cliquez sur «OUI»

Pour créer votre profil:

5. Remplir le formulaire d’inscription

6. Vérifiez votre e-mail pour obtenir un lien qui vous permettra de vous reconnecter

From Advisor to Leader:

By Mickey Tortorelli

Skills and Mindsets to Help You Lead with Confidence in the Beauty Industry

As a Beauty Advisor, you’re a trusted expert for your clients, but stepping into leadership means expanding your impact. It’s the opportunity to guide others, foster growth, and set the tone for success on your team.

Moving into a leadership role within the beauty industry takes more than just experience. It requires a combination of skills, such as mindset, self-awareness, adaptability, and developing the right capabilities to lead with intention.

Growing Into Management with Confidence

Let’s dive into what it takes to make this transition and grow into management with purpose.

Essential Skills for Leadership

To step into a leadership role, you need to be equipped with more than just product knowledge.

Successful leaders know how to listen, coach, and motivate. Strong communication, empathy, resilience, and emotional intelligence are at the heart of effective leadership. These skills are crucial for building relationships not only with customers, but with team members too.

Rayelyn Izzo, Beauty Manager at Shoppers Drug Mart (Calgary), shares:

“Customer service is the fundamental, critical skill that you must possess to succeed in the beauty industry. If you master the art of people, you are winning.”

To lead well, you also need to be a skilled problem solver who is comfortable with uncertainty, open to feedback, and ready to adapt when the unexpected happens. As Grace Lee, International Makeup Artist, puts it:

“Being positive and fearless is critical to lead any team. Willingness to pivot and try new things showed me that there is never any failure as long as you try your best.”

Leading with Connection

As a Beauty Advisor, you build trust by actively listening to your customers and providing personalized recommendations. In leadership, that same trust must be cultivated with your team.

Leadership involves mentoring and coaching others. Emma Dans, Sales & Education Specialist at Groupe Marcelle Cosmetics, advises:

“Love people first. Products matter, but relationships drive success.”

Cultivating strong relationships within your team is key to motivating and supporting them toward success.

Leadership is also about letting go of doing everything yourself. Delegating effectively and giving your team room to grow builds confidence and trust.

As Patricia Clare, National Training Manager at NEOSTRATA® Canada, reminds us:

“Stay current, read, explore, try, and if all else fails…laugh and try it all again in a new way.”

Being a leader doesn’t mean knowing everything; it means creating space for curiosity, collaboration, and shared success. Confidence in your team’s abilities, coupled with a willingness to learn and adapt, will make you an effective leader.

Voices from the Field: Real Talk on Growth

The transition into leadership rarely follows a straight path. It’s a journey of learning, resilience, and opportunities to evolve.

Lori Patrick, Beauty Manager at Shoppers Drug Mart (Newfoundland), offers this advice:

“You’ve got to keep your eyes wide open, your heels planted, and your game face on.”

Leadership is about continuously evolving, staying engaged with your team, and fostering a positive, empowering work environment.

Key Takeaways

Adaptability and Resilience

Leadership starts with people. Invest time in understanding, guiding, and supporting your team.

Be open to change and embrace challenges. Whether leading a team or facing new trends, resilience is a vital leadership trait.

Empower Others

Great leaders don’t just perform - they develop others. Share your knowledge, celebrate wins, and build a team that thrives.

Ready to take the next step in your career?

If you’re looking to elevate your leadership skills and enhance your beauty expertise, the Retail Beauty Advisor Certification Program is your gateway to success. Gain the knowledge and confidence to become a true leader in the beauty industry.

Sign up today and start your journey toward becoming a Certified Beauty Advisor!

Lead with Connection

By Mickey Tortorelli

Closing with Confidence: Improve Your Customer Consultations

Master the Art of Personalizing Your Service and Boost Your Sales

In today’s fast-paced beauty retail environment, customers expect more than just product recommendations, they are looking for expert advice that feels personal.

The key to building trust, loyalty, and increasing sales lies in the quality of your consultations. When done right, consultations can transform a onetime shopper into a loyal customer.

Why Consultations Matter?

A consultation is more than just suggesting products, it’s about building a connection with your customer by understanding their needs, concerns, and goals.

When you take the time to ask the right questions, listen actively, and personalize your advice, you position yourself as a knowledgeable, trustworthy expert in skincare, makeup, and other beauty areas. This will build trust with customers and encourage them to return for more of your personalized service.

On the flip side, a quick, transactional approach, where you simply point out products without engaging in a conversation, misses the opportunity to build trust.

Today’s beauty customers want a tailored experience, not a generic suggestion. That’s why mastering consultations is key to your success.

Real-World Scenarios

Picture this, a customer walks into your store, unsure of which skincare product to choose. Instead of immediately jumping straight into a recommendation or pointing to a product on the shelf, take the time to ask open-ended questions like:

“What concerns do you have about your current skincare routine?”

“Are you looking for something to address dryness, fine lines, or something else?”

By asking thoughtful questions and actively listening, you can tailor your advice, creating an experience that feels intentional, personal, and valuable.

Once you’ve gathered enough insight, offer solutions that directly address their concerns. For example, if a customer is concerned about dry skin, suggest a hydrating moisturizer, and take it a step further by also suggesting a rich body cream to complement it.

This approach not only meets their needs, but it will also “enrich” the consultation by suggesting complementary products that offer added value. This not only helps the customer but also increases your sales.

Closing the Sale with Confidence

The secret to closing a sale? Confidence and education. Your recommendations should highlight the benefits clearly and relate directly to the customer’s unique needs.

For instance, after recommending a moisturizer, you could say:

“This moisturizer will keep your skin hydrated and smooth all day long. It’s perfect for your needs, and with the eye cream, you’ll also target fine lines around your eyes.”

By focusing on the customer’s needs and explaining the benefits of each product, you’re helping them envision the result and guiding them towards a purchase, all while building trust.

Show your customer how each item fits into their routine and supports their goals. Instead of simply asking, “Would you like to buy it?” inspire confidence:

“With the right products tailored for your needs, your skin will feel revitalized, and you’ll see visible improvements. This combination will give you the results you’ve been looking for.”

Even if the customer doesn’t purchase everything at that moment, don’t be discouraged. By educating them about how the products will benefit them, you’ve positioned yourself as a trusted advisor, increasing the likelihood of future purchases.

Key Takeaways

Personalized Consultations Build Trust:

Ask open-ended questions to understand your customer’s needs, and create a customized experience they will remember.

Enrich Your Recommendations:

Once the customer agrees to one product, suggest complementary items that will enhance their beauty routine and deliver greater value.

Close with Confidence:

Explain the benefits clearly, tie them to the customer’s goals, and speak with confidence. You’re not just selling—you’re empowering!

Ready to boost your confidence and close with impact?

Enhance your skills and confidence as a beauty advisor by enrolling in the Retail Beauty Advisor Certification Program (RBCP). Learn how to deliver exceptional consultations, build lasting relationships and close sales with ease.

Sign up today and start your journey toward becoming a Certified Beauty Advisor!

Mindset Tools for Handling Change, New Trends, and Workplace Challenges

By Mickey Tortorelli

In today’s ever-evolving beauty industry change is not just constant—it’s accelerating.

From viral trends on social media to shifts in consumer expectations, the rise of AI-driven personalization, and unpredictable staffing patterns in-store, it can feel overwhelming to keep up.

But with the right mindset tools, beauty advisors can transform pressure into power—and uncertainty into opportunity.

Your role isn’t just to sell— it’s to guide, educate, and enhance their confidence in their choices.

Let’s start with social media.

Platforms like TikTok and Instagram are driving product discovery and shaping how clients shop.

While it can feel hard to compete with influencers or instant online access, beauty advisors hold something unique: human connection.

By learning the trends and using them to spark authentic, personalized conversations, you become the expert clients trust beyond the screen. Even better, social media doesn’t have to be a competitor—it can be a tool.

Learning how to leverage platforms like Instagram Reels or TikTok tutorials can help you grow your personal client base, drive traffic to your counter, and build lasting relationships beyond the store.

For practical tips on how to get started, check out our editorial: #StopScrolling: How to Make Your Mark on Social Media When Everyone’s an Influencer these Days.

Next, consider the changing consumer

Today’s shopper is more informed, values-driven, and digitally fluent. They may enter your store already knowing about ingredients or expecting seamless online-to-instore service.

This isn’t a threat—it’s a chance to show your depth of knowledge and tailor recommendations that meet their needs with care and expertise.

For example, if a client mentions they’re looking for a moisturizer with niacinamide and hyaluronic acid, you can confidently validate their choice—then elevate it by explaining how those ingredients work together and suggesting a complementary serum to boost results.

Artificial intelligence is also reshaping the industry.

Virtual try-ons, chatbots, and automated skin analysis tools are becoming more common. Rather than fear it, use AI as a partner. Learn how it can enhance client experiences and free you up to focus on what machines can’t do—building emotional rapport, educating, and inspiring loyalty.

And finally, staffing challenges can create added stress, especially during peak hours. If your team feels stretched, communication and adaptability are key.

Stay positive, support your colleagues, and focus on what’s within your control. Being a steady presence in change builds leadership skills and shows your resilience.

Tips for Thriving

Stay curious

Prioritize self-care

Invest in Training

Follow beauty news and trends—but stay grounded in your brand values and client needs.

Change is easier to manage when you feel your best.

From AI literacy to clienteling refreshers, knowledge boosts confidence.

Key Takeaways

Embrace digital trends and tools as opportunities to deepen client trust.

A flexible, curious mindset is your strongest professional asset.

Your unique human connection is what sets you apart— nurture it daily.

Your Future, Your Design:

By Glenda Raketti

You’ve mastered the art of the perfect foundation match, calmed anxious clients before big events, and somehow know exactly which mascara will become their new fave. If you’ve ever wondered where all of this talent can take you—buckle up, beauty bestie. Your beauty career can go way beyond the counter. And the best part? You’re the one designing the map.

Mapping Out Your Dream Beauty Career

Let’s explore five major destinations in the beauty world, and the steps that can get you there—starting with where you are right now.

Retail

For the beauty lover who thrives face-to-face, driving sales and mentoring teammates.

Retail is your runway, and it’s full of opportunity. If you love mentoring others, setting goals, and crushing sales targets, your growth here can be fast and fulfilling.

Dream Roles Ahead:

Lead Beauty Advisor – Supports the team, leads by example, and keeps energy high on the floor.

Store Trainer – Teaches product knowledge and selling skills to new or existing team members.

Counter/Department Manager – Oversees operations, hits sales targets, and motivates the crew.

Area or Regional Retail Manager – Manages multiple stores, performance, and leadership development.

How to Start Mapping the Way:

• Ask your manager if you can help train a new team member or lead a product knowledge session.

• Keep track of your impact: sales growth, customer satisfaction, and reviews.

• Take leadership or communication workshops through your company or online.

• Let your goals be known—visibility matters!

Pro Tip: Show leadership before you get the title. Be dependable, solution-focused, and always leveling up your product knowledge.

Brand

For the trend-watchers, educators, and product obsessives who want to work behind the scenes—or in the spotlight.

If you’ve ever watched in awe as a brand rep led a demo, or dreamed of developing your own product shade, brand work might be your calling. There’s so much going on beyond the display.

Dream Roles Ahead:

Regional Educator or Trainer – Teaches beauty advisors across locations about new launches and techniques.

Event Makeup Artist or Brand Demo Rep –Executes live events and in-store demos to promote new products.

Product Development Assistant – Helps research, test, and refine new beauty products.

Brand Marketing or Sales Coordinator –Supports national campaigns, social media, or retailer accounts.

How to Start Mapping the Way:

• Express interest to your brand rep and offer to help with events or training.

• Become the go-to in your store for a specific brand or category.

• Stay active on social media as a beauty authority—brands notice.

• Keep a “beauty brag book” of client testimonials, events supported, and sales wins.

Pro Tip: Showing you’re already an ambassador—whether through events, social media, or sales numbers—gets you noticed.

Corporate

For the beauty brainiac who loves strategy, structure, and making big things happen behind the scenes.

You know that rush you get when a launch goes flawlessly, or when you crack the code on why a product’s flying off the shelves? That energy belongs in corporate. Whether you’re headed to a retailer or a brand, your store-floor know-how makes you the perfect candidate to help shape the big picture.

Dream Roles Ahead (Retail & Brand):

Corporate Trainer or Education Manager –Designs training materials and programs for staff and stores.

Retail Operations or Field Support Specialist – Streamlines systems, processes, and service standards across locations.

Product or Brand Coordinator – Assists with new launches, packaging, campaigns, or brand positioning.

Sales Account Executive – Builds relationships between a brand and its retail partners.

Visual Merchandising Coordinator –Creates eye-catching in-store displays and layouts that drive traffic, boost sales, and bring the brand’s aesthetic to life.

Marketing Coordinator or Specialist – Plans and executes campaigns that promote products, events, or services— using everything from email to advertising to in-store activations.

PR & Events Specialist – Builds buzz through media outreach and coordinates brand events, launches, and collaborations.

Social Media or Influencer Relations Lead –Manages brand presence across platforms and partners with influencers to create content, build trust, and drive engagement.

Cosmetic Buying Assistant – Supports the buying team by analyzing trends, sales, and inventory to help select the right product mix for stores.

Product Development Assistant – Helps bring new beauty products to life by assisting with testing, packaging, shade development, and timelines from concept to launch.

How to Start Mapping the Way:

• Get involved in store projects or pilot programs that connect to head office.

• Track and present your impact— metrics, growth, feedback.

• Ask to shadow your district manager, field trainer, or brand partner for a day.

• Take business, Excel, or marketing courses to boost your skills.

• Attend industry events and stay in the loop with brand updates.

Pro Tip: Your retail roots are your superpower. You understand customers better than most people in the boardroom—and that’s a massive advantage.

Freelance

For the artist ready to own their schedule and creativity.

Craving creative freedom? Freelance lets you build your own schedule, work on weddings, photoshoots, film sets—or even collaborate with influencers and creators.

Dream Roles Ahead:

Freelance Makeup Artist – Works with private clients, bridal parties, or media productions.

Lash or Brow Specialist – Offers defined, repeatable services to a loyal clientele.

Event Demo Artist – Partners with brands to represent them at external events.

Assistant Artist – Supports more experienced artists on large projects while learning the ropes.

How to Start Mapping the Way:

• Start building a portfolio (friends, coworkers, your own face—get creative!).

• Assist an established artist to gain experience and connections.

• Invest in a pro-quality kit and business cards.

• Offer discounted trial sessions to practice, gain testimonials, and get referrals.

Pro Tip: Your reputation is everything. Show up early, stay humble, and deliver results—and referrals will follow.

Business Owner

For the visionary ready to build something of their own—on their terms.

You’ve got a concept, a community, and a craving for independence. Whether it’s your own service, brand, or education platform—this is your path to create it all from scratch.

Potential Roles & What They Involve:

Freelance Studio Owner – Operates a private space for services like makeup, brows, or skincare.

Beauty Educator or Coach – Offers courses or mentorship for aspiring artists and advisors.

Product-Based Entrepreneur – Launches a beauty line, tools, or accessories.

Content Creator / Beauty Influencer – Leverages platforms like IG, TikTok, or YouTube to build brand partnerships and an audience.

How to Start Mapping the Way:

• Define your niche: What makes your service, style, or brand unique?

• Start building a loyal audience—whether clients or followers.

• Learn the business basics: pricing, budgeting, booking systems, client care.

• Start small, test often, and evolve as you grow.

Pro Tip: Being your own boss is freeing, but it takes structure and self-motivation. Make a plan, get support, and stay connected to your “why.”

Your Map, Your Rules

You don’t have to choose just one destination. Many beauty pros bounce between them or build a career that touches every area. The key is to stay curious, keep growing, and know that the skills you’re using today are shaping your tomorrow.

Your career isn’t just about where you’re headed—it’s about how you grow, glow, and shine along the way. So grab your gloss, your grit, and your game plan. This journey’s all yours— and it’s looking fabulous.

Key Takeaways

Your Beauty Career Has Multiple

Paths

From retail leadership to freelance artistry, corporate strategy, brand education, or entrepreneurship—you have the power to design a career that fits your goals and passions.

Small Steps Lead to Big Moves

Whether it’s mentoring a teammate, leading a product session, or assisting at a brand event, each action you take builds skills and visibility that can open new doors.

You Are Your Best Asset

Your knowledge, creativity, and customer experience set you apart. Keep learning, stay connected to your “why,” and trust that your unique journey is what makes you shine.

Ready to turn your passion into a powerful career path?

Take the next step with the Retail Beauty Advisor Certification Program (RBCP)—a nationally recognized credential designed to boost your confidence, expand your knowledge, and open doors across the beauty industry. Enroll today and become a Certified Beauty Advisor.

Beauty from Within: How SelfCare Fuels

Professional Success

By Alexandra Duz (She/Her) MA, Registered Psychotherapist duzalexandra@gmail.com

Living harmoniously with the environment during the summer can have a profound effect on your well-being.

This intuitive practice allows us to build a symbiotic relationship with the earth that can support both the planet and ourselves in sustainable evolution.

The summer season has been recognized and celebrated in various cultures throughout history, often associated with fertility, abundance, and new beginnings. This season offers us opportunities to connect with nature and engage in practices that promote mindfulness, vitality, and sustainability.

Here are some ideas to harmonize your life with nature during this time, allowing you to feel empowered and energized this summer.

Mindful Outdoor Activities

Engaging in outdoor activities like hiking, biking, or yoga can help you reconnect with nature. During the summer months, the abundance of daylight invites us to spend more time outdoors.

These activities reduce stress, improve mood, and increase physical well-being. Taking time to observe the changing landscape, listen to birds, and feel the breeze can help quiet the mind and reduce anxiety!

Practice Yoga & Meditation

The summer is a time of balance and renewal. Meditating outdoors allows you to ground yourself in nature. A simple yoga practice including “sun salutations” or starting a gratitude journal can also be calming activities, as they encourage you to connect with positive aspects of the present moment while strengthening your connection to the Earth. These are also great activities you can do during a break or lunch hour to help boost energy throughout the day!

Support Local Farms and Sustainable Agriculture

Eating locally grown, organic food not only supports environmental sustainability but can also enhance your mental well-being by promoting healthier eating habits.

Visiting local farms and purchasing fresh produce gives you an opportunity to support sustainable practices while reconnecting with the rhythms of nature.

If you can, speak with some vendors and get to know your community. Beginning and tending to your own garden is also an important (and cost effective way) to connect with the earth. Growing food, as well as learning about, and tending to the ecosystem around us helps us connect so deeply and mindfully with our food and planet!

Don’t be afraid to get those hands dirty this summer!

By spending time outdoors, practicing mindfulness, and supporting sustainable local initiatives, you can improve your mental health, grow your community, and deepen your connection to the environment. All of which will support you in feeling energized and empowered!

Chart Your Ambitions: A SMART Goal Framework for Beauty Advisors

By Mickey Tortorelli

Let’s face it, the beauty industry moves fast. With new trends, products, and rising customer expectations, it’s easy to feel like you’re constantly trying to keep up.

But here’s the good news: in the middle of all this change, you have a real opportunity to stand out. By setting clear goals and taking charge of your growth, you can turn the chaos into confidence.

At BeauteSchool, we are here to support you.

Not just in serving your customers with care and expertise, but in building a career you’re proud of. That’s why we encourage all Certified Beauty Advisors to set meaningful, achievable goals that help you grow, learn, and reach new milestones.

One of the best ways to do that? The SMART goal framework – goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. It’s a simple but powerful way to turn your ambitions into action and track your progress along the way.

You’ve got the passion. Let’s turn it into progress.

SMART Goals for Beauty Advisors: A

Structured Worksheet

Specific

Define exactly what you want to achieve. Be clear and precise about your goals, whether it’s attending brand training to increase product knowledge or diving deeper into ingredient-specific training.

Example Goal: “I want to attend three brand training sessions to increase my product knowledge in skincare and makeup.”

Measurable

Make sure your goal has clear, quantifiable outcomes. This helps you track your progress and stay motivated.

Example Goal: “I will attend one brand training session every month and apply my new knowledge in customer consultations.”

Achievable

Ensure that your goal is realistic and attainable within the given time frame. Set challenges that push you but are still within reach.

Example Goal: “I will dedicate 1 hour each week to better understand key ingredients like hyaluronic acid and retinol.”

Relevant

Align your goal with your overall career aspirations and job responsibilities. Make sure your goal contributes to your growth as a beauty advisor.

Example Goal: “By attending brand training and ingredient-specific sessions, I can provide more targeted, expert advice to my customers, helping to boost sales and customer loyalty.”

Time-bound

Set a clear deadline for achieving your goal. A timeframe creates urgency and helps you stay on track.

Example Goal: “I will attend at least 3 brandspecific training sessions before the end of the Summer season.”

Key Takeaways

Set Clear Goals: Track Your Progress: Align with Career Growth:

Break down your professional ambitions into Specific, Measurable, Achievable, Relevant, and Time-bound goals to make progress easier.

Use a structured worksheet to track and measure your goals to stay motivated and on target.

Focus on goals that contribute to your role as a Certified Beauty Advisor, helping you build expertise and trust with customers.

Ready to raise the bar in your career?

Set your sights on professional growth and become an expert in the beauty industry with the Retail Beauty Advisor Certification Program (RBCP).

Learn more, gain confidence in your recommendations, and elevate your career as a Certified Beauty Advisor. Enroll today and start achieving your goals!

Mastering Oily Skin Care:

By Mickey Tortorelli

How

to

Manage Oily

Skin and Help Customers Achieve a Balanced, Matte Look

Oily skin is typically recognized by its shiny appearance and the presence of excess sebum (oil) across the face. Without proper care, it can lead to clogged pores, blackheads, breakouts, and acne.

As a Beauty Advisor, understanding how to manage oily skin can be a game-changer in providing the right recommendations to your customers.

Expert Tips for Beauty Advisors

Oily Skin Characteristics

Oily skin can appear shiny and feel greasy to the touch. It typically has large pores and can be prone to blackheads and whiteheads.

Acne is common, and oil (sebum) can penetrate makeup, causing it to streak and change color throughout the day. If your customers are experiencing these concerns, they may have oily skin.

How to Manage Oily Skin

The key to managing oily skin is to control excess oil production without irritating or over-drying the skin. Here are a few tips to guide your customers:

Cleansing: Recommend gentle, oilcontrolling cleansers that are watersoluble and contain salicylic acid. This helps remove excess oil and dead skin cells without causing dryness. Avoid harsh scrubs or alcohol-based products, which can worsen oil production.

Treatment: For exfoliation, advise your customers to use BHA-based exfoliants (such as salicylic acid) to remove dead skin cells and reduce clogged pores. Spot treatments with salicylic acid or sulfur are also great for targeting breakouts. A clay mask 1-2 times a week can help unclog pores and reduce shine without stripping the skin.

Moisturizing: Although oily skin needs to be balanced, it still requires hydration. Recommend lightweight, oilfree moisturizers with ingredients like niacinamide or aloe to help control oil while keeping the skin hydrated.

Summer Tips: In the warmer months, advise your customers to carry oilblotting papers to absorb excess oil throughout the day. Recommend mattifying foundation or BB creams instead of full-coverage foundations to avoid a heavy, greasy look.

What Not to Do with Oily Skin

Avoid over-stimulating oily skin with excessive scrubbing or harsh treatments. This can lead to further oil production and irritation.

Encourage your customers to choose products that gently control oil and promote clear, balanced skin.

PRO TIP: If your customer has oily skin on their face, they may also have oily skin on their body. If so, using a body wash with salicylic acid (a BHA) can help unclog pores, reduce inflammation, and prevent breakouts.

Key Takeaways

Control Excess Oil:

Gentle cleansers and exfoliants with salicylic acid can help control oil production and reduce clogged pores without irritating the skin.

Hydrate Without Weighing You Down:

Oil-free, lightweight moisturizers with ingredients like niacinamide and aloe provide essential hydration without adding excess oil.

Use Mattifying Products:

During the summer, suggest oil-blotting papers, mattifying foundations, and BB creams to keep skin looking fresh and shine-free.

Ready to enhance your expertise on oily skin and other skincare types?

Register for the Skin Care Course in the Retail Beauty Advisor

Certification to dive deeper into effective skincare regimens for different skin types. Learn how to recommend the best treatments for your customers and become an expert in skincare consultations. Certified Beauty Advisor!

Words Matter

Speaking to someone who is seriously ill can be challenging. We’ve all been there – not knowing what to say to – worried about saying the wrong thing.

That’s why every Look Good Feel Better volunteer receives training in Compassionate Care, which emphasizes empathy and understanding.

This bespoke training helps Volunteers offer thoughtful, respectful support based on each person’s unique cancer experience.

Here are just a few examples of phrases to use to show your support:

Instead of:

Good Luck

Stay Strong

You got this

You are brave

Saying nothing Say: Take Care

I care about you / I am rooting for you

This must be incredibly hard

I’m sorry this happened to you

I can’t begin to understand, but I am here for you

“All of the volunteers were very upbeat, and the workshop was not only very informative, but fun too! They made everyone feel very much at ease, right from the very beginning!”

– Rose K., LGFB Workshop Participant

“Being an LGFB Volunteer gives me such a sense of satisfaction, knowing that I am making a difference in helping to uplift other people’s spirits; and seeing them leaving feeling empowered.”

– Debbie Ann, LGFB Volunteer

Interested in Volunteering with Look Good Feel Better?

Join a community of passionate volunteers who are making a real difference. By donating your time and expertise, you can help individuals facing cancer feel empowered and regain their confidence.

Click here to learn more about how you can volunteer with Look Good Feel Better and start making an impact today!

#StopScrolling

By Rayelyn Izzo, Beauty Manager, Shoppers Drug Mart

How to Make Your Mark on Social Media When Everyone’s an Influencer These Days

In today’s digital age, with social media platforms flooded with content, how do you stand out and engage with your clients to build meaningful connections?

Don’t worry—we’ve got a recipe that will help you navigate the world of social media, even if you’re just starting out.

Start Somewhere

Choose a platform that resonates with your audience—whether it’s TikTok, Facebook, or Instagram. Our customers really love Instagram (#shoppers_core, no plug intended!). We share pictures and content featured in our Beauty Boutique daily, which consistently drives peak engagement and the highest views. See what works best for your followers and keep experimenting.

Be Authentic

Stand out by being real! Share the faces behind your brand—whether it’s your team or customers—and post videos offering tips, tricks, and personal insights. Talk about why you love the products and brands you carry. Encourage engagement by inviting followers to ask questions on your posts. And don’t forget to respond—this builds loyalty and strengthens your connection with followers.

Stay Consistent

We started with just one follower, but by posting consistently, we grew our following to 3,300 over time. Building your social media presence takes patience and creativity. Experiment with different types of content—tell stories about how to use products, showcase live demos, and highlight new trends. Reels are a fun way to engage with clients who love to scroll. We also feature weekly makeovers and events to keep things exciting. Most importantly, we have fun with it!

Be Honest

Transparency is key. Always give your clients the freedom to choose—don’t make the decision for them. We love the power of suggestive selling. Offer clients the full picture, from product ingredients to step-by-step usage, so they can make an informed choice based on both logic and emotion. We’re genuinely excited about each and every launch at @shoppersdrugmart, and that enthusiasm often translates to our followers.

Promote Everything About Your Business

Don’t just promote products—promote your team, location, events, and special offers! We even named one of our client’s dogs as our unofficial mascot. It’s all about creating

Key Takeaways

Be Consistent and Patient:

Building your social media presence takes time and creativity. Consistent posting is key to growing your following and engagement.

Engage Authentically:

Show the real faces behind your brand and encourage engagement. Respond to comments and create a loyal community around your content.

Promote More Than Just Products:

Share your team, location, events, and fun moments—building a personal connection with your followers helps attract new ones.

Ingredient Deep Dive: Vitamin C

By Mickey Tortorelli

A Skincare Essential for a Radiant Glow

Vitamin C is one of the most celebrated ingredients in skincare, and for good reason. Often referred to as a skincare superhero, it helps brighten the complexion, smooth texture, and protect against environmental stressors.

As a beauty advisor, understanding the basics of Vitamin C makes it easy to recommend with confidence. From its antioxidant power to its role in collagen support, this ingredient is a mustknow for helping customers achieve radiant, healthylooking skin.

Why Vitamin C Is Great for Skin

Vitamin C, when applied topically, works wonders to protect the skin from premature aging. It helps diminish lines and wrinkles, brighten dull skin, and even out skin tone, making it look more radiant.

As a potent antioxidant, Vitamin C helps fight free radicals—unstable molecules that can damage the skin over time. This means your customers’ skin will have better resiliency to environmental stress, like pollution and sun exposure.

Additionally, Vitamin C calms and hydrates the skin, leaving it looking smoother, firmer, and more supple.

Forms of Vitamin C and Where It’s Found

There are different forms of Vitamin C used in skincare products, each with varying degrees of stability and effectiveness. The most common ones include ascorbic acid, ascorbyl palmitate, and sodium ascorbyl phosphate.

These can be found in a wide range of products—from serums to moisturizers and even eye creams and sheet masks.

How to Apply Vitamin C

Vitamin C is a potent antioxidant, and applying it in the morning gives your skin an added layer of defense against daily environmental stressors. For best results, apply it to clean, dry skin to ensure maximum absorption and efficacy.

If you’re using a Vitamin C serum, apply it after cleansing and before moisturizing. This allows the active ingredients to penetrate effectively and deliver their full protective and brightening benefits. Focus on areas prone to dullness or uneven tone for a more radiant, even complexion throughout the day.

Don’t forget to recommend a broadspectrum sunscreen to your customer to apply after the Vitamin C in the morning. It boosts protection and helps to prevent further sun damage to the skin.

Packaging Matters

Vitamin C can be unstable when exposed to light and air, which can reduce its efficacy. That’s why it’s important to recommend products that come in dark, airtight packaging to keep the Vitamin C fresh and potent.

PRO TIP: Remind your customer to store their Vitamin C products in a cool, dark place to maintain their potency.

Key Takeaways

Protects and Rejuvenates:

AM is Best:

Protect Your Investment:

Vitamin C helps protect the skin from premature aging, reduces fine lines and wrinkles, and brightens complexions with its antioxidant power.

Morning is the best time to use Vitamin C products on your skin.

Always top off a Vitamin C skincare product with a broad-spectrum SPF to protect your glow and preserve the results.

Ready to dive deeper into skincare ingredients?

Take your knowledge to the next level with the Skin Care Course in the Retail Beauty Advisor Certification Program. Learn about key ingredients like Vitamin C, how to recommend the right products to your clients, and how to master skin care consultations.

Glow Goals:

By Mickey Tortorelli

Achieve a Gorgeous, Golden Glow with These Expert Tips and Product Recommendations

Summer is here, and your customers are chasing that sun-kissed glow, minus the damage. That’s where self-tanner comes in: the safe, secret ingredient for radiant skin all season long. With the right prep, products, and pro tips, you can help your customers glow!

The Ultimate Self-Tanning Skin Care Regimen

Why Self-Tanners Are a Summer Must-Have

Self-tanners are the ultimate glow-up tool. They deliver a natural-looking tan without the harmful effects of UV rays—no sunburns, no premature aging… just golden, healthy-looking skin. Self-tanners can be used throughout the summer to maintain a golden glow all season long.

How to Use Self-Tanners Like a Pro

Consultation is imperative, especially for first-time self-tanners. Help your customer achieve what they want (an even golden glow) and avoid what they don’t want (a patchy mess) with these application tips.

Prep the Skin: Before applying self-tanner, exfoliation is key! Recommend that customers gently buff away dead skin, especially around the elbows, knees, and ankles, to avoid patchiness. Then, suggest a light layer of moisturizer on these dry areas to create a smooth, even base.

Body Application: Encourage the use of a selftanning mitt for a streak-free finish. Long, sweeping motions from the feet up work best.

Face the Glow: For the face, suggest a formula made specifically for facial skin. Recommend using lightweight, hydrating self-tanners for the face to avoid clogged pores or irritation. These products provide a natural sun-kissed look without the risk of breakouts. Advise your customer to blend the facial self-tanner in by using small circular motions. Work the product from the center of the face and taper off towards the hairline.

Maintaining That Glow

To keep a tan looking fresh, advise your customer to moisturize daily to lock in hydration and avoid overexfoliating. Recommend lukewarm showers and short baths to avoid stripping the tan. Reapplying selftanner every 4–5 days will help keep the glow going strong.

Top Self-Tanners to Recommend (Available

Perfect for beginners, this offers a buildable, subtle tan that can be used daily to achieve a natural glow.

St. Tropez Self Tan Classic Mousse

A customer favourite for a natural, streak-free tan!

L’Oréal Paris Sublime Bronze Self-Tanning Lotion

Ideal for sensitive skin, providing a gradual glow.

Jergens Natural Glow Daily Moisturizer

Key Takeaways

Prep the Skin

Exfoliate and moisturize for a smooth canvas.

Pick the Right Product

Use face-specific tanner and mitts for even application.

Maintain the Glow

Hydrate, avoid over-washing, and reapply every 4–5 days.

Empower Your Beauty Advisors. Boost Brand Results. Our platform isn’t just where beauty advisors learn—it’s where brands grow.

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Visit www.beauteschool.com to learn more, and Contact Us today to transform your brand training.

WithLove