Nurturing local talent and providing a brighter future for the region
A DECADE OF EMPOWERMENT
Celebrating 10 years of the Townsville Business Women’s Circle
REVITALISING THE CBD ONE STEP AT A TIME
The new initiative transforming the city centre into a thriving hub
Sweet change
A fresh chapter blooms for iconic Townsville florist
Let’s make it happen…
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IN THIS issue
ON THE COVER
Maree O’Shea, Owner of Malpara Florist, Sweeter Than Sugar, and Hello Picnic
Photography by Shae Beplate, Shae K Photography
EDITOR
Julie Johnston
ENQUIRIES
M: 0415 908 896
E: info@bdmag.com.au W: bdmag.com.au
CONTRIBUTORS
Georgie Desailly, Julie Johnston, Kaitlyn De Lai, Meghan Boland, Sarah Dummer
BDMAG PHOTOGRAPHERS
Shae Beplate, Shae K Photography
DESIGN & PRINTING
MAK Media and Hastings Printers
PUBLISHER
Creative Concepts PR ABN 77 899 099 507
c/- Suite 2, 1-3 Barlow Street, South Townsville QLD 4810
DISTRIBUTION
BDmag is published quarterly and distributed in Ayr, Charters Towers, Home Hill, Ingham and Townsville
Exploring the mutual benefits of participating in a
mentee program,
chatted with Georgina Whelan and Jenny Lye (TBWC Mercedes Mentor Circles), Peter Wheeler and Kyle Morris (North Queensland Future Leaders), and Jennilee Dudgeon and Ava Foley (Townsville Chamber and JCU Career Mentoring Program)
We acknowledge the Bindal and Wulgurukaba peoples as Traditional Owners of the land on which we operate and pay respect to Elders past, present and future. BDmag is committed to providing a media platform that is diverse and inclusive
COPYRIGHT
All contents of BDmag are subject to copyright. No part of this publication may be reproduced or transmitted in any form without prior written permission from the publisher. The views and opinions of the authors and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of the information at the time of print, the publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences including loss or damages from reliance on information in this publication. BDmag is printed on FSC certified, sustainably sourced paper.
Letter from the Editor
The Final Chapter of BDmag
The world needs creative visionaries – those who dare to back their ideas, trust their instincts, and push forward even when others say it can't be done. When I first took the reins of BDmag, I knew the road wouldn't be easy, but I believed in the power of storytelling to uplift our business community. There’s merit in picking yourself up each time you fall down, and there’s also merit in knowing when to walk away. Even when you’ve built something special, sometimes you have to tear it apart to make space for something new.
As we close the chapter on our 16th and final print issue, I find myself reflecting on the incredible journey that brought us here. From scraps of paper scattered across the lounge room floor in early 2021, Georgie and I pieced together our very first BDmag. We wondered how we could possibly create another issue just as good – and yet, issue after issue, with the help of many others along the way, we did. Looking back at all 16 covers, I can’t help but marvel at the inspiring stories we’ve shared and the many advertisers and featured guests who have gained new leads and valuable business connections because of this magazine.
BDmag would not have been possible without the dedication and passion from our past and present team members, backed by incredible writers, photographers, designers, suppliers, and supporters.
To everyone who has contributed to this magazine over the years – thank you from the bottom of my heart.
I am especially grateful to our advertisers, particularly those who backed us in the first year –not because they needed the exposure, but because they saw the opportunity to help fund a publication that championed the business community. A special thank you to our long-standing supporters who have been with us since the very first issue: Coutts Redington, Explore Property Munro & Co, Townsville Chamber of Commerce, Townsville City Council, and Queensland Country Bank – your belief in BDmag’s mission has meant the world.
BDmag has been a labour of love, and it has been an absolute privilege to support North Queensland’s business community. My team and I have had unforgettable experiences, formed lifelong relationships, and witnessed the incredible innovation and resilience of local businesses.
Walking away from something you’ve poured so much passion into is never easy, but sometimes, change is necessary to make space for what’s most important. This next chapter will allow me to focus on my Creative Concepts PR clients, spend more quality time with my family, and dedicate my volunteer efforts to the arts community – another space that has always held a special place in my heart. I’m also delighted to continue contributing to the growth of the business community in a voluntary capacity as a Mentor for the Townsville Business Women’s Circle, supporting five local business women to confidently share their voice in the media to generate valuable brand awareness and credibility. While BDmag’s print journey ends here, my passion for storytelling and community support continues. Thank you for being part of this incredible journey –I hope you have enjoyed reading BDmag as much as the team and I have loved creating it.
All the best,
MANAGING EDITOR
Working at the right level
A lack of self-awareness can quietly sabotage even the most capable leader. Without realising it, leaders can find themselves drowning in tasks, getting down in the ‘weeds’ of day-to-day work, while wondering why they feel perpetually exhausted. The result? Stress levels skyrocket, your team gets frustrated, decision making suffers, and suddenly, even the simplest tasks feel overwhelming.
When the brain is overloaded, clear thinking goes out the window, replaced by a frantic attempt to do all the things – usually at once. This often leads to survival mode, where the instinct is to regain control by taking on even more work! New leaders are particularly prone to this trap, convinced that they must personally oversee everything while their team “catches up”. Spoiler alert: That’s not leadership. That’s just a fast track to burnout.
Effective leadership isn’t about playing superhero –it’s about playing smart. The best leaders understand
themselves. They know what their team is up to, but they’re not sweating over 100 little things. Their team, now empowered, start building strong relationships across the organisation instead of waiting for instructions. And, perhaps most shocking of all, the leader manages to find moments in the day to take a breath – maybe even a lunch break.
When leadership operates at the right level, the entire team flourishes. Productivity soars, engagement improves, and collaboration becomes second nature.
Best of all, leaders finally have the bandwidth to tackle those big-picture projects that have been gathering dust on the to-do list.
responsibilities and trust their team to handle the rest. When a leader steps into their proper role, some
approving final drafts instead of rewriting everything
And here’s the kicker: when leaders work smarter, people notice. Opportunities open up, careers advance, and suddenly, leadership starts feeling a lot less like a never-ending to-do list and a lot more like the strategic, fulfilling role it was meant to be. Leadership isn’t about doing more – it’s about doing the right things.
What level are you working at?
Contact Dianne Newell at The People and Culture Link to get your team performing at the right level.
How We Can Help:
Leadership Workshops & Conferences
Organisational Design & Change Management
Workplace Culture Surveys & Action Plans
Talent Management
Coaching & Mentoring Programs
Arena and sporting precinct upgrades on Olympics review wish list
The proposed Townsville Arena (artist impression)
Inset: Townsville Sailing Club Ambassador John Byrnes and Cr Suzy Batkovic OLY Images supplied
Townsville City Council has highlighted the city’s need for a new arena, and upgrades to three sporting precincts, as part of their submission to the State Government's 100-day review to assess infrastructure related to the Olympic and Paralympic Games.
Townsville 2032 Legacy Working Group Chairperson, Councillor Suzy Batkovic OLY, says Townsville deserves high-quality local sports infrastructure to benefit sports, tourism and major events across the city.
“I’m proud to be working with all levels of government to make sure Townsville is getting its fair share ahead of the Brisbane 2032 Olympic and Paralympic Games. There are funds available from the State Government, so we want to make sure our community gets what it needs and give Townsville the opportunity to become a sports hub in the lead up to the Games,” Suzy says.
“There are four major priorities in Council’s submission to the 100-day review, including delivering a new arena for Townsville and upgrading Murray Sporting Complex, Riverway Stadium and the Townsville Aquatic Precinct.
“ Townsville Entertainment Centre is at the end of its life, so the time has come to build a new and robust arena for our community.
“The new, multi-use and high-tech arena will not only be a much-needed training ground ahead of the Olympics, but a significant piece of infrastructure that will bring jobs to Townsville from the very start of construction and benefit our region for years to come.
“I often say ‘if you can see it, you can be it’, so having the infrastructure here in Townsville to attract major sporting events will give our kids in North Queensland the chance to see it, be inspired and chase their dreams. It doesn’t matter if you’re from a regional town or a capital city, we should have the right infrastructure available for our kids to be inspired and work towards the goal of Brisbane 2032.
“We have seven years to get this infrastructure up and running for the benefit of Townsville and our young sports stars from across the region.”
Townsville City Council’s submission asks for an investment of $180 million from the State Government and a matched $180 million from the Federal Government for the new arena, with the remaining projects needing about $55 million.
Council’s submission has been supported by local members of the state and federal governments.
City Activation and Housing Incentive Policy
Sweet change FOR ICONIC TOWNSVILLE FLORIST
By Sarah Dummer
After 63 years of creating stunning florals in Townsville, Malpara Florist is entering a fresh new chapter with a change of ownership.
The award-winning business, run by George and Anna Gianoulis since 1995, is passing the baton to Maree and Dale O’Shea. Maree is no stranger to the weddings and events scene, as the owner of custom cake studio Sweeter Than Sugar and event styling business Hello Picnic.
“I’m thrilled to continue the incredible legacy that Anna and George have built with Malpara. Its long-standing reputation in Townsville reflects the exceptional quality of their work and the strong relationships they’ve fostered with customers,” Maree says.
A Natural Expansion
Maree’s business journey began 15 years ago when, as a busy single mum working in real estate, she struggled to find a cake for her daughter’s first birthday. Rekindling her childhood love of baking, Maree took to the kitchen and whipped up a batch of cupcakes – much to the delight of friends at the party.
Word quickly spread – soon colleagues, clients, and then even complete strangers began requesting Maree’s birthday cakes. Within six months, she left real estate to bake full-time, turning her passion
into a thriving custom cake business, Sweeter Than Sugar.
In early 2024, Maree expanded by acquiring Hello Picnic, an established bespoke event styling business. “I thrive on creativity, so it’s an extra outlet for me,” Maree explains.
It was also a chance to create opportunities for her family.
“Looking
to the future,
my husband Dale and I saw it as a great business for one of our kids,” Maree says. Their four children, aged between twelve and eighteen, are already learning the ropes of the family business firsthand.
Maree’s dedication, business acumen and creativity haven’t gone unnoticed. In August 2024, Maree won the national AusMumpreneur award for Best Events Business. She has also received local accolades through the Townsville Business Women’s Circle.
A new chapter for Malpara Florist – George and Anna Gianoulis have handed over the reins to Maree and Dale O'Shea Image credits: Shae K Photography
Expanding into florals is the natural next step to complement Maree's other business ventures
Building on this success, and with years of experience incorporating florals into cakes and event styling, Maree saw the opportunity to acquire Malpara Florist as a natural next step.
“Malpara is an iconic business, and there’s a wonderful synergy with my other ventures. I’m already planning to offer beautiful bouquets paired with Sweeter Than Sugar baked treats – it’s an exciting new direction for the business,” she explains.
A Collaboration, Not Just a Sale
For long-time Malpara owners George and Anna Gianoulis, selecting the right person to take over the business was a crucial decision.
“Preserving Malpara’s reputation is really important to us. We wanted someone who could uphold its values while bringing a fresh vision for the future,” Anna says.
“Maree’s creativity and passion really stood out. Passing Malpara on to another family feels like the perfect fit, and we are happy to retire knowing the business is in capable hands,” George adds.
Even during negotiations, it was evident that both parties were committed to a smooth transition process. In the six weeks before settlement, Maree was fully immersed in the business, getting to know regular clients, building relationships with suppliers, and getting hands-on experience with operations.
“It’s not a walk-in, walk-out transaction. It’s a comprehensive business transfer,” Maree says. “I’m so grateful to George and Anna for offering guidance during the transition.
“Over the years, they established a very effective operational system at Malpara. I’ll continue to follow their processes and keep the structure in place while bringing new eyes to reinvigorate the business.”
Flowers and Floods
Valentine’s Day – one of the busiest days for any florist – marked the start of the business transition. With hundreds of customer orders and ten thousand roses on the way, the team at Malpara was ready for a huge day.
Maree at the 2024 AusMumpreneur Awards, where she won the Best Events Business category Image supplied
In 2024, Maree and Dale purchased Hello Picnic, a bespoke event styling business Image supplied
Themed bouquets, treats and table settings will be available in time for Easter Image credits: Shae K Photography
Then, when severe flooding cut off access across North Queensland, Valentine’s Day became a logistical nightmare.
“Roads were closed. Some flights were grounded. The experience was a baptism of fire, but witnessing how the Malpara team tackled it head-on was incredibly valuable,” Maree shares. “The team came together to secure alternative ways to bring in flowers from southern suppliers.
“The situation reinforced the importance of having strong supplier relationships. When unexpected challenges arise, having suppliers who are willing to work with you on contingency plans makes all the difference.”
Despite the challenges, every order was delivered –thanks to a strong team, strategic problem-solving, and successful collaboration.
The Future Blooms
Malpara’s experienced team of thirteen – some with over thirty years at the business – will remain under Maree’s ownership.
“Malpara has an amazing team. Even with the new ownership, the backbone of the business will stay the same,” Maree says.
Alongside Malpara’s team, Maree is preparing for key floral events within the first two months at the helm.
“We have Anzac Day, Easter and Mother’s Day coming up. We’ve finalised product offerings,
selected colour themes and placed orders with suppliers,” she says.
For Easter, Malpara will offer beautiful spring bouquets and themed table settings, along with Sweeter Than Sugar’s popular Easter treats. Mother’s Day will introduce specialty cookies, with flower and cookie gift combinations.
Long-term, Maree envisions Malpara as Townsville’s go-to wedding destination. “With florals, specialty cakes, and event styling, we’re creating a one-stop wedding shop,” she explains.
Malpara Florist will continue to trade from its two locations in Hermit Park and Willows Shopping Centre, serving Townsville with the same dedication and creativity that has made it a local favourite for decades.
Malpara’s experienced team of florists will remain under Maree’s ownership. Pictured: Suelen Oliveira
Focusing on YOU & YOUR BUSINESS
Providing business owners with clarity, direction and support
Our team is dedicated to assist you with any business questions you may have. Whether you need advice, information, or simply support, contact one of our experienced team members.
Dynamic local team leads the way in environmental and spatial science
The team at Wulguru Technical Services work to the idea that our impact lasts forever, which is why it is crucial to design things well from the start. With more and more mineral deposits being discovered across northwest Queensland rivalling those of Russia and Brazil, Wulguru Technical Services are well placed to support Australia’s transition to greener energy.
Managing Director, Scott Hayes-Stanley founded Wulguru Technical Services (WTS) in 2020 with a core mission to be Australia’s leading environmental, spatial and engineering consultancy by 2034. With an expert team of professionals managing key workstreams in environmental approvals and compliance, ecology, land and water, and spatial science, the company has grown rapidly in the past five years.
“Townsville is the perfect location for the headquarters of WTS based on the variety of projects across north and central Queensland, which require the expertise of a full-service environmental and spatial consultancy,” Scott says.
“ We work with our clients to deliver innovative solutions to real-world challenges, and we are excited for the future of this region.”
WTS recently moved into their new office space at 370 Flinders Street to accommodate their expanding team, and range of clients. With offices in Brisbane and Townsville, the team have great reach into both the north and south, which currently makes up 95% of the work being undertaken.
The team are motivated, young, and not afraid of snakes and spiders! The risks of working in a
variety of environments from rainforest to outback is something that Madison Jackson, WTS North Queensland Lead, is keen to emphasise.
“Our team are exposed to some extreme environmental elements and a whole range of fauna, which when threatened, may pose a serious risk to our colleagues in the field,” Madison says.
“ The team maintains a very high focus on completing our work in a safe manner, striving for zero harm.”
Field work is fun and comes with challenges including camping out, and scrub bashing to conduct field surveys of plants and animals. There is no shortage of adventure when it comes to working in North Queensland. Whether it’s flying drones, traversing rough terrain for fauna trapping, or accessing remote areas via 4WD for water sampling, the work does require an adventurous spirit.
The environmental science sector is attractive to both men and women and WTS are proud that 50% of its workforce are female at all levels of the company.
“More women are coming into the sector, now outnumbering men across a range of disciplines,” Madison notes.
“While this industry is attractive to women based on the range of field work and office work, family support is essential.
“The remote locations of many of our projects, and the equipment we need to transport to conduct our work, means that we need good support systems to succeed professionally and personally. WTS offers that support and flexibility to its staff.”
Image credit: Budd Photography
Haley Harding has been fascinated about plants and animals for as long as she can remember – as a child her career goal was to be the next Steve Irwin. Eight years ago, she relocated from the United States to Townsville to study Ecology at JCU, one step closer to making that dream come true. She now leads a team of Ecologists and is often found in the field running different types of technical surveys of plants and animals from flying drones, whilst doing a bit of bird watching.
Michelle Barker enjoys working with clients to create a holistic approach for managing ecosystems. Her experience in environmental monitoring and groundwater management within the mining sector provides a unique perspective for clients, ensuring they can meet compliance obligations and achieve environmental best practice.
Andrew Fletcher leads the Spatial Science team at WTS and is passionate about using technology to better understand and manage the environment. This includes GIS database management; 3D mapping and modelling; Multispectral and LiDAR data collection; and collection and preparation of satellite and remotely piloted aircraft systems (RPAS) imagery.
When asked what they like about working at WTS the answer is consistent: friendly, fun and supportive. “We support one another and look out for each other, which makes coming to work more enjoyable and safer in the field.”
To find out more about Wulguru Technical Services you can visit their website: wulgurutechservices.com.au or call into their office on Level 5, 370 Flinders Street, Townsville.
“Renewable Energy, Minerals, Ecotourism and Carbon Offsetting are fundamental to the growth of Queensland and the WTS team really understand how to manage the expectations of all stakeholders.” Level 5, 370 Flinders St, Townsville www.wulgurutechservices.com.au 0437 799 193 “Delivering
Environmental Monitoring and Sampling
Spatial Science and GIS
Water Monitoring and Sampling
Carbon Offsetting
Soil Survey and Investigation
Approvals and Impact Assessment
Surveying and Engineering
Management and Compliance
Haley Harding, Michelle Barker, Scott Hayes-Stanley, Madison Jackson and Andrew Fletcher Image credit: Creative Flare NQ
A decade of empowerment: Townsville Business Women’s Circle Celebrates 10 Years
For the past ten years, the Townsville Business Women’s Circle (TBWC) has been a driving force in fostering a supportive and empowering community for women in business. Since its inception, TBWC has been dedicated to connecting, educating, and celebrating women at all stages of their professional journeys, ensuring they have the resources and support to thrive.
Reflecting on this milestone, TBWC President Kirsty Keyes highlights the organisation’s vital role in the region.
“An organisation like the Townsville Business Women’s Circle is crucial because it empowers and supports women in business. We provide a space where women feel encouraged and valued in their careers while offering opportunities for professional development, mentorship, and meaningful connections,” Kirsty says.
TBWC recognises that the journey of a career can sometimes feel isolating, and its mission has always been to ensure that no woman has to navigate that road alone.
Through initiatives like the TBWC Education Bursary, the organisation also provides financial support to help women achieve their goals, reinforcing its commitment to growth and success for all members. Over the past 10 years, 68 women in our local community have benefited directly from the Education bursary, sharing in funds of more than $130,000.
2025 is set to be a landmark year with an exciting calendar of events. The International Women’s Day
Luncheon, held annually in March, was a resounding success, bringing together almost 350 women and men from the community to celebrate achievements and raise funds for vital initiatives.
Another major highlight of the year will be the prestigious biennial Townsville Business Women’s Awards, for which nominations are currently open, scheduled for Friday, 10 October. These awards shine a spotlight on the extraordinary depth of business knowledge, innovation, achievement, and leadership among women in the region.
The awards recognise excellence across five categories:
• Business Woman of the Year
• Emerging Business Woman of the Year
• Corporate Business Woman of the Year
• Emerging Corporate Business Woman of the Year
• Community-Minded Business Woman of the Year
“The Business Women’s Awards are one of the most inspiring events on our calendar,” says Kirsty.
“They celebrate the outstanding contributions of women across diverse industries and showcase the remarkable talent in our region.”
As TBWC celebrates its tenth anniversary, it remains steadfast in its mission to uplift and support women in business. With a decade of achievements behind them and an exciting future ahead, the organisation continues to be a pillar of empowerment, connection, and inspiration for women across Townsville.
For more information on upcoming events or how to get involved with TBWC, visit tbwc.com.au
TBWC Business Bites provide vital professional development and networking opportunities
The Marsh Education Bursary supports women to achieve their business and career goals
The biennial Business Women’s Awards showcases the extraordinary contributions of women in our region
Fighting for fairer insurance: The Townsville Chamber’s push for reform
The rising cost and limited availability of insurance have crippled North Queensland businesses and residents for far too long. Recognising this as a market failure, the Townsville Chamber of Commerce has led the charge for urgent reform, backed by 20 Chambers across Northern Australia. Their Federal Budget submission, Insurance: The Market Failure of an Essential Service in Northern Australia, is pushing for real change.
Bringing Business Concerns to the Forefront
In January, the Chamber submitted its third report to the federal government, detailing the dire consequences of unaffordable insurance. In February, Federal Member for Dawson Andrew Willcox MP entered the submission into evidence at a federal inquiry into the Cyclone Reinsurance Pool, ensuring affected businesses' voices were heard.
Meanwhile, during a speech to parliament, State Member for Hinchinbrook Nick Dametto MP, called for the removal of stamp duty on insurance, labelling it a "tax on a tax".
Interviews with Chamber CEO Heidi Turner were broadcast nationally on 7 News and ABC Radio News, further highlighting the urgency of this crisis and pushing the issue into the national spotlight.
A Global Perspective on Local Challenges
In March, Heidi was invited to speak at an
"Without action, businesses will close, jobs will be lost, and Northern Australian communities will remain vulnerable."
The Chamber’s submission outlines six key recommendations, including:
➜ Amending the Reinsurance Pool for real premium reductions
➜ Ensuring insurers cover all of Australia, not just low-risk areas
➜ Establishing a National Insurer for market failures
➜ Abolishing GST and stamp duty on insurance, as it is an essential service
➜ Enforcing insurance company transparency to ensure savings reach consumers
➜ Investing in mitigation and resilience to reduce premiums not just risk of insurers
Strengthening Advocacy Through Business Voices
With the backing of 20 Chambers from Rockhampton to Exmouth, the Townsville Chamber remains committed to fighting for real reform – not just for one city, but for the economic survival of Northern Australia.
MINUTES WITH...
NICOLE SHIR
Aura Oil (& Townsville Anti-Aging)
Tell us about yourself and your business.
I spent 10 years working as a nurse in Melbourne hospitals before following my passion for aesthetic medicine.
As demand for the treatments I offered grew, I established Townsville Anti-Aging, helping clients achieve their skincare goals. I believe that healthy skin is the foundation of selfconfidence, and my deep belief in holistic treatments and natural rejuvenation inspired me to create Aura Oil – a luxurious facial oil designed to empower individuals with healthy, radiant skin, born from my deep passion for empowering people to feel confident and beautiful in their own skin.
What has been the most challenging aspect of being a business owner?
The most challenging part of building Aura Oil has been managing the incredible demand. It’s a challenge I take on with so much gratitude. While it can be tough at times to balance growth with maintaining the quality I’m so passionate about, knowing that Aura Oil is making a difference in people’s lives keeps me motivated every single day.
What is a fun fact about yourself?
When I was younger, I used to dream of becoming a race car driver! It was always such an exciting vision for me, full of speed and adventure. Then, in my late 20s, I discovered a new dream that drives me even more – one day, I hope to own my very own animal sanctuary.
What is the best piece of business advice you ever received?
To follow your passion and trust the journey, even when it’s not always clear. When you’re truly passionate about what you do, the hard work, the setbacks, and the challenges become opportunities for growth. Don’t be afraid to take risks or carve your own path – sometimes the detours lead to the most fulfilling destinations. And always stay authentic to who you are. Going forward, what is next on the cards for your business?
Looking ahead, my vision for Aura Oil is to expand beyond where we are now and share the power of our products with even more people around the world. It’s my dream to see Aura Oil become a trusted name in skincare globally, empowering people everywhere to embrace healthy, glowing skin. Every step forward is a step toward making this dream a reality, and I’m so excited for what’s to come!
BEC BEUTEL
Virtual Vibrance
Tell us about yourself and your business. I grew up in the Burdekin and moved to Townsville in 2017 to pursue a career in travel.
After the pandemic disrupted my travel career, I started Virtual Vibrance – a one-stop shop for mental health professionals at all stages of their private practice journey. Whether you’re transitioning into private practice, growing your team, or expanding beyond 1:1 client sessions, I offer tailored solutions to meet your needs. My services include done-for-you admin and practice management support, 1:1 coaching and consulting, website and branding design, and social media management – all specifically designed for mental health professionals.
A core part of my work is supporting therapists to transition into, grow, and expand their practices with a strong business foundation. I help my clients develop the mindset, strategy, and systems they need to run a sustainable, successful business – without burnout.
What has been the most challenging aspect of being a business owner?
One of the most challenging aspects of being a business owner has been navigating unexpected changes, particularly the recent legislation changes around employees, which forced me to scale back. At the time, it felt like a major contraction – a step backward after so much growth.
What is a fun fact about yourself?
I love to travel and have been to eight countries so far – with many more on the list. If I wasn’t running Virtual Vibrance, I’d probably be off exploring the world.
What is the best piece of business advice you ever received?
“Under-promise and over-deliver.” I live by this in business because I believe that trust and reliability are everything.
Going forward, what is next on the cards for your business?
Going forward, my focus is on expanding Virtual Vibrance beyond 1:1 services to create an even bigger impact for mental health professionals. I know that the need for business support, strategy, and education in the mental health space is far greater than what I can provide on a one-to-one basis.
That’s why I’m shifting towards scalable offerings –including online trainings, digital products, and group programs – so that more professionals can access the tools and strategies they need to transition, grow, and expand their private practices with confidence
A people-first approach to real estate Strength in service
In times of crisis, the true strength of a business lies in how it supports both its clients and its team.
At Explore Property Munro & Co, we believe that exceptional service starts from within – by fostering a workplace that prioritises people while delivering proactive, top-tier property management.
Our recent experience during Townsville’s extreme wet weather event in February reinforced these values, showcasing how our people-first culture and hands-on approach set us apart.
► A Workplace That Puts People First
A strong, supported team delivers the best outcomes for clients. With over 420 properties to safeguard, our business owners personally stepped in to assist, creating an environment where staff could remain fully present – at work, at home, and in the community.
This ensured our team had the flexibility to manage their own homes and families while continuing to provide exceptional service to landlords, tenants, and homeowners.
“I just wanted to take a moment to express my sincere gratitude for the outstanding updates and service you’ve provided during this awful weather event. Never before have I experienced such care and attentiveness from a rental agency, and it truly means the world to me.” – Carol, Tenant
► Proactive Property Management in Action
We don’t wait for challenges to pass – we meet them head-on. Despite the extreme weather conditions, Explore Property Munro & Co remained on the
ground, actively visiting properties, communicating with landlords and tenants, and providing hands-on support.
Errol and Jools Munro and their team continued supporting homeowners, landlords and tenants throughout February's downpour.
Our proactive approach reassured clients that their properties were being monitored, and their concerns or any issues caused by the weather event were being addressed in real time.
“Bikram asked me to pass on a massive thank you to the entire team – he feels incredibly grateful for how proactive we’ve been. Seeing Jools over the weekend keeping both him and his homemakers supported, he couldn’t imagine anyone else to trust with his properties!” – Seema, Landlord.
► Why This Matters to You
Our commitment to a people-first culture and proactive property management isn’t just about responding in a crisis – it’s how we operate every day.
If you’re a homeowner, a property manager, or a sales agent and are looking for a team that puts service, support, and strategy first, we’d love to connect.
Call Jools Munro on 0407 352 276 to find out more.
Townsville’s tomorrow is closer than you think FUTURE FOCUSED
Spurred on by the region’s strategic location and diverse economy, the growing momentum of both public and private investment is heralding a new era for Townsville.
Amounting to a staggering $42.2 billion in projects across the project pipeline lifecycle, Townsville North Queensland is a leader in the State’s economic growth. With almost 20% of this pipeline either committed or underway, the region’s economic projection over the next decade is a significant contributor to the Queensland project forecast, equating to 15% of the total State value of projects (committed or underway).
This increase in projects forecast for the Townsville region has skyrocketed by over 2,300% in the last six years alone, evidencing that the city’s vision is (literally) breaking ground and delivering a futurefocused strategy through industry collaboration.
Townsville Enterprise Director of Regional Development and Investment, Chris McDougall, says the region’s vision toward becoming Australia’s most liveable green manufacturing city is now a reality and gaining international acclaim as investments break ground on innovative projects across the full span of the region’s economic pillars.
“Our role at Townsville Enterprise has always been to secure the future of Townsville, North Queensland, working with key industry partners and all levels of Government to identify the best opportunities for this community and then advocating to remove roadblocks that will hamper our progress," Chris says.
“Our vision to become world leaders in sustainable technologies – across all industries – is now a reality with projects committed and underway. Some of these will be a first for Australia and these projects are being delivered by locals in our own backyard.
“In partnership with our Members and the business community, the future project pipeline is a testament to the region’s tenacity in the pursuit of excellence and in seeing the region grow to claim its potential –brightening the future for generations to come.”
North Queenslanders lose their jobs, the city has rebounded into its new era with a focus on renewables leading the charge.
As a long-established hub for agriculture, mining, and tourism, in more recent times its economic base has diversified to now include renewable and onshore manufacturing, placing Townsville at the epicentre for modern industries.
Projects such as the country’s first sustainable aviation fuel plant, hydrogen production facilities, and pit-to-port vanadium battery production, are placing Townsville in a strong position as an indemand investment destination for years to come.
“We’ve surpassed the region’s darkest days of low employment and negligible forethought to the projects on the horizon – into a new chapter which sees over 62 projects earmarked for the region, bringing with it immense opportunity for skilled employment, and economic diversity.”
“It’s an exciting future ahead for this city, and the vision of tomorrow is now in our grasp – and it’s a future we should all be proud of.”
Marking close to a decade since the closure of the Queensland Nickel refinery which saw over 700
All images supplied by Townsville Enterprise Limited
COPPERSTRING
The testament to a visionary future-focused project –CopperString was a project over 10 years in the making, with advocacy achieving its ultimate announcement goal to progress to reality in early 2023. CopperString has officially broken ground with work underway on workforce accommodation and facilities in Hughenden as part of Phase 1 of the project. CopperString 2032 is the most significant investment in economic infrastructure in North and North West Queensland in generations. Unlocking affordable renewable energy and critical minerals which will benefit Townsville, Mount Isa, and every town in between – supporting thousands of jobs and billions of dollars in investment. CopperString 2032 is on track for completion by 2029, with commissioning and energisation of the transmission line expected by 2031.
TOWNSVILLE BREAKWATER MASTER-PLANNED PROJECT
The Morris Group has earmarked the vacant land adjacent to The Ville Resort-Casino as the next stage of its expansion. The project which is estimated to contribute $1 billion into the local economy over an eight-to-10-year period will include a mix of residential living, short-term hotel accommodation, conference and function spaces, car parking, retail, and open public areas – further enhancing Townsville’s appeal as a premier destination.
“ Townsville is booming, and the demand for not only residential development, but also domestic and international tourism is outgrowing the city’s capacity.” – Chris Morris, Morris Group.
SUN HQ HYDROGEN HUB
One of Townsville Enterprise’s first advocacy wins was securing the Sun Metals Refinery for Townsville in 1995, and the evolution of the world’s largest zinc refinery now includes its renewables arm – focusing on solar and hydrogen. Ark Energy – the sister company to Sun Metals, and a leading Australian renewable energy company – is on the way to commissioning their flagship hydrogen refuelling facility, decarbonising their fleet of heavy vehicles transporting zinc products between the refinery and the Port of Townsville.
Securing the future of Townsville North Queensland
As a member of the Townsville Enterprise community, you will be contributing to the economic growth of our region AND tap into our professional network to build strategic relationships, increase your brand profile and marketing reach, be a part of our advocacy as an industry leader.
Join us today!
With thanks to our 320+ members
UpTown Townsville: Revitalising the CBD one step at a time
Townsville’s CBD has long been the historical and cultural heart of the city, but like many city centres, it has faced challenges in recent years. Recognising the need for action, UpTown Townsville was launched in January 2025 by the Townsville Chamber of Commerce. This new initiative is dedicated to reenergising the precinct through advocacy, activation, and strong partnerships.
At its core, UpTown Townsville is about collaboration. The initiative brings together business leaders, property owners, and key stakeholders to shape a vibrant future for the CBD.
Leading this effort is a diverse committee, including Craig Stack (Knight Frank), Debbie Rains (Gallivanter Travel), Heidi Turner (Townsville Chamber), Mark Kennedy (Counterpoint Architecture), Michael Kopittke (Business Consultant), Miranda Mears (Townsville Chamber), and Zammi Rohan (BESTVille).
The committee’s work is supported by the operational expertise of the Townsville Chamber and funding from commercial partnerships and government grants.
Miranda Mears, President of the Townsville Chamber of Commerce, emphasises the importance of UpTown Townsville.
“ The CBD is the historical and cultural heart of Townsville. With UpTown Townsville, we are taking steps to create a vibrant, thriving city centre that attracts foot traffic, supports local businesses, and delivers memorable experiences for locals and visitors alike,” says Miranda.
Initial meetings have been positive but it’s important to note that revitalisation won’t happen overnight.
“It has taken many small actions to get to where we are, and it will take many small collaborative actions to revitalise the CBD,” adds Heidi Turner, Townsville Chamber CEO.
This philosophy underpins UpTown’s key objectives – advocating for CBD businesses and landlords, activating spaces through innovative events and initiatives, positioning the city centre as a desirable destination, securing resources for sustainable growth, and fostering collaboration among stakeholders.
Senior Partner at Knight Frank, Craig Stack notes that the opportunity for transformation is already present.
“With occupancy above ground-floor levels at its highest in years, more than 11,000 people are working in the city centre,” Craig says.
“The opportunity now is to encourage these employees to engage with the CBD’s street-level offerings throughout the day.”
By bringing together passionate leaders, businesses, and the wider community, UpTown Townsville aims to reshape the CBD into a thriving hub of activity, innovation, and economic opportunity.
Now is the time to be part of the change. To learn more or get involved, visit uptowntsv.com.au.
Debbie Rains, Miranda Mears, Mark Kennedy, Heidi Turner, Zammi Rohan and Craig Stack
Local synergy: Tailored innovation for a brighter tomorrow
Two local Townsville companies, Taro Software and Morgan Transport, embarked on a partnership that would transform their businesses.
Morgan Transport, owned by Dave Morgan, is a leader in logistics with over 20 years of trusted transport solutions and was in need of a software solution to streamline its operations and enhance efficiency. Dave recognised the company faced mounting operational challenges and a need for tailored technological support.
A relationship was established with Taro Software, headed up by Michael Markwell, who have developed sophisticated management software to provide full operation, asset, safety, training, maintenance and compliance capabilities for companies just like Morgan Transport.
Taro Software offers its clients innovative products and rather than offering off-theshelf products, can adapt its software to suit each client’s unique needs.
Recognising Morgan Transport’s distinct challenges, Michael and his team immediately set out to customise a solution that was anything but generic. The software was modified and refined to ensure it met Morgan Transport’s precise operational requirements.
Cameron Wright, Operations Manager at Morgan Transport says, “What truly set Taro Software apart was their hands-on approach.
Cameron Wright, Operations Manager Morgan Transport, Michael Markwell, Owner/Director Taro Software and Dave Morgan, Owner Morgan Transport
“Rather than simply providing a product and stepping back, they committed to working on-site, collaborating closely with our team.
“The Taro Software team was always ready to implement changes, upgrades, and fresh ideas that emerged during the deployment process to streamline the operational requirements for Morgan Transport.
“This level of personalised service and extra-mile effort reinforced our decision to support a local partner.
“Taro Software was local, prepared to adapt the software to suit Morgan Transport’s specific needs, and dedicated to ensuring the system was fully ready for live operations.”
Building on their achievements to date, both companies are committed to innovation, setting new industry standards and more successes.
This collaborative journey between Morgan Transport and Taro Software, is a shining example of how local support and adaptability can drive meaningful change. Their story is a reminder that when businesses work together with a personalised touch, success is inevitable, and the future looks brighter for all involved.
To find out whether Taro Software could work for your business call Michael on 0434 021 973 for an informal chat.
GUIDING LIGHTS: THE POWER OF MENTORSHIP IN TOWNSVILLE
By Georgie Desailly and Kaitlyn De Lai
Townsville boasts a thriving culture of mentorship, built on a shared commitment to nurturing local talent and creating a brighter future. Contrary to common belief, mentorship isn’t a one-way street – it’s a dynamic exchange where both mentors and mentees learn, grow, and inspire each other in profound ways.
BDmag sat down with three local mentor-mentee pairs to delve into their journeys, uncovering the invaluable lessons they’ve shared and the transformative impact these relationships have had on their careers – and their lives.
Georgina Whelan and Jenny Lye
TBWC
Mercedes Mentoring Circle
For more than a decade, the Townsville Business Women’s Circle (TBWC) Mercedes Mentor Circles program has been empowering local women by providing a dynamic platform for growth, connection, and leadership development. The program, free for TBWC members, spans six months, featuring monthly meetings that foster meaningful relationships and practical learning opportunities.
TBWC mentor Georgina Whelan, Site Manager at ICON Cancer Centre, and her mentee, Jenny Lye, Administration Team Leader and Finance Manager at Apricus Health, reflect on the unique value of mentorship in regional areas.
What motivated you to become a mentor/mentee with TBWC?
Georgina: I was motivated to be a mentor as an opportunity to give back to our community and support the amazing organisation that is TBWC. I have mentored people informally over the years and this opportunity seemed like a great way to support an organisation that supports women in business and share my management and leadership experiences that I have developed across the years.
Jenny: As a team leader of a young team, I joined TBWC’s mentoring program with the goal of enhancing both my leadership skills and my ability to support and guide my team more effectively. I wanted to learn from the experiences and insights of seasoned professionals, particularly in areas such as strategic decision-making, fostering team collaboration, and managing challenges with confidence.
What’s been the most impactful part of the experience? What have you learnt?
Georgina: I’ve learned how impactful mentorship can be, not just for mentees but for mentors as well. I have met the most amazing, talented and dedicated group of women, who have shared personal experiences and insights as we have worked through the many challenges of running a business. Working through these issues and sharing experiences gives me another way to look at situations and better understand my own leadership style.
Jenny: The most impactful part of my mentoring experience has been the guidance I received on managing and uniting a young administrative team that initially lacked cohesion. Georgie helped me understand the importance of active listening and empathy in leadership. By applying her advice, I was able to foster a sense of belonging within the team, which improved both morale and collaboration. This experience strengthened my leadership skills and gave me the confidence to believe in my potential and to aim higher in my career.
What role does mentorship play in supporting women in regional areas like Townsville?
Georgina: Regional areas can sometimes feel isolating, but mentoring fosters a sense of community where we share experiences, advice, and different perspectives. Long after the mentorship program has completed each year, we all remain connected as an ongoing source of support and encouragement. Being a group of women allows for that shared
experience of what it is like working in different industries as a woman, juggling the competing priorities of being a wife and mother, the constant self-doubt we hold and just feeling safe and supported in our mentorship environment too.
Jenny: For women, mentorship can be a powerful tool to overcome unique barriers, such as gender bias or limited access to networks. It allows them to gain knowledge, skills, and advice that might otherwise be inaccessible. This creates a ripple effect, with mentees empowered to mentor others, thus fostering a cycle of growth and opportunity for future generations of professionals in regional areas. What is the most rewarding part of the mentoring experience?
Georgina: Meeting incredible women from diverse industries is a highlight, but seeing their growth by the program’s end is the most rewarding part. Watching them gain self-belief and fearlessly pursue their goals inspires me as much as it benefits them.
Jenny: The shared insights from Georgie and the group have been invaluable. Learning from others’ experiences and celebrating successes together has been both personally and professionally enriching. It’s created a sense of community and inspired me to be a better leader.
What advice would you give to someone who is considering joining the TBWC mentoring program?
Georgina: Being a mentor is so incredibly rewarding; I think I get equally as much out of the experience as the mentees! It really is a way to give back to our community but also support our up-and-coming leaders of tomorrow. I love that I can use the highs and lows of my leadership journey as a learning platform as well as a motivational driver. If anyone is considering being a mentor, they should absolutely consider it, they won’t regret it.
Jenny: Be open and proactive – engage actively with your mentor and the group, ask questions, and be receptive to new ideas. This is an opportunity to learn from others, build meaningful connections, and challenge yourself to grow in ways that will positively impact your career journey. Georgie’s insights have been invaluable, providing me with skills and perspectives that will continue to guide me well beyond this mentoring program.
Jenny Lye and Georgina Whelan
Peter Wheeler and Kyle Morris
North Queensland Future Leaders Program
The Townsville Enterprise (TEL) Future Leaders Program is a transformative initiative helping emerging leaders in North Queensland develop skills and networks to tackle regional challenges.
In the 2024 cohort, mentor Peter Wheeler, Managing Director at Colliers Townsville, and his mentee Kyle Morris, Head of Aviation at Townsville Airport, identified the long-term benefits of mentoring the next generation.
What made you want to get involved in the Future Leaders Program?
Peter: I have had the privilege of being a mentor through the former Townsville Enterprise Emerging Leaders Program and I’ve maintained long-term relationships with those mentees to this day. After 27 years in business, I’ve met a lot of people, learnt countless lessons, and made a lot of mistakes. I’m happy to share my business experiences and I enjoy helping people, particularly young people, reach their potential and develop the skills they need for success.
Kyle: I was inspired to join the Future Leaders Program after hearing glowing feedback from colleagues who had participated in previous cohorts, and who highlighted the program’s strong alignment with personal and professional growth. While I am always seeking opportunities to enhance my leadership skills, the main appeal was the chance to connect with professionals across a diverse range of industries, developing my relationship building skills and broadening my perspective.
What role has mentoring played in shaping your career trajectory?
Peter: While my father (a longtime Townsville businessman) was an indirect influence, formal mentorship wasn’t promoted when I was starting out. Programs like Future Leaders didn’t exist, making it harder for emerging businesspeople to connect with industry leaders. That’s why I’m such a huge advocate of this initiative.
Kyle: I've participated in several mentorship programs that were primarily focused on the aviation and airport industries; however, this was the first program to focus on leadership while also tackling North Queensland’s unique challenges and opportunities. This broader perspective was invaluable, allowing me to grow as a leader while gaining insights into regional priorities and forging meaningful connections beyond my industry’s usual scope.
What have you gained from the program?
Peter: Mentoring has been an incredibly enriching experience, both professionally and personally, and makes me reflect on my own journey and reconnect with core values. The mentorship process is truly reciprocal – while Kyle benefits from my experiences, I, in turn, have gained valuable insights from his innovative thinking and knowledge base.
Kyle: Peter is an exceptional mentor, offering unparalleled knowledge of our region, its industries, and the broader business landscape. His insights have enhanced my understanding of North Queensland's professional environment while providing me with a deeper appreciation of key business principles and strategies. One profound insight he shared is that while technical business skills can be learned, it’s the development and appreciation of soft skills that foster strong relationships and drives true success.
Based on your own experience, in what ways do programs like Future Leaders help foster the next generation of local leaders?
Peter: The program offers a succession plan for the region by ensuring that the skills, knowledge and talent within North Queensland are identified, retained, and developed locally which is critical to the continued success of our region.
Kyle: Programs like the TEL Future Leaders initiative are essential to connect local talent with mentors across a range of industries. These programs not only build skills and relationships but also empower regional professionals to contribute meaningfully to their communities and drive long-term regional growth.
What was your favourite part of being involved in the program?
Peter: Seeing the growth and confidence that Kyle displayed throughout the program. A memorable moment was taking Kyle to a small dinner function with political and business leaders. It was inspiring to watch him hold his own at the table when most would be daunted by the prospect. In turn, the people in the room were keen to hear Kyle’s view on the world, recognising him as part of a new generation. I knew at that point that we had a future leader in the wings, which is very exciting because that is the whole purpose of the program.
Kyle: For me, it was the incredible diversity within the cohort and their mentors, representing industries such as private enterprise, government, tourism, and more, which created a unique platform for exchanging insights and ideas across sectors. The greatest benefit was the opportunity to forge strong, lasting relationships with these individuals, broadening my perspective while also enriching my personal and professional networks.
What your advice for someone looking to follow your lead in the space?
Peter: Mentorship is a two-way learning experience-I gain just as much as I give. If you’re considering becoming a mentor, I’d say go for it. It’s a deeply rewarding experience that offers the chance to influence someone’s career positively, while also broadening your own perspectives and ensuring that our city and region is in good hands for years to come.
Kyle: While the formal mentorship program has concluded, I’ve built a strong and ongoing relationship with Peter that extends beyond the program’s structure. His guidance has been invaluable, and I consider our mentorship a long-term connection, and I’m confident that his continued support will help me navigate future challenges and opportunities.
North Queensland Future Leaders Program is held biennially, with expressions of interest for 2026 opening soon. Visit townsvilleenterprise. com.au/key-projects/north-queensland-futureleaders-2024 for more information.
Peter Wheeler and Kyle Morris
Jennilee Dudgeon and Ava Foley
Townsville Chamber of Commerce and JCU College of Business, Law and Governance Career Mentoring Program
Each year Townsville Chamber of Commerce and James Cook University’s (JCU) Career Mentoring Program connects local professionals with students preparing to enter the workforce.
In 2024, JCU Bachelor of Business student Ava Foley was paired with Australian Defence Force (ADF) Careers Marketing Operations Manager Jennilee Dudgeon. Now that Ava’s graduated, the pair reflect on how mentoring shaped career readiness and expectations.
What motivated you to get involved with the Chamber+JCU Mentoring Program?
Jennilee: The joy of contributing to the region’s next generation of business professionals was a key motivator in supporting the program. I’ve been fortunate to have a few inspiring individuals put time aside to the development of my career, and I firmly believe investing in others is a responsibility all leaders must undertake to give back.
Ava: What really drew me to the program was the amazing professionals involved. I knew it would be a great opportunity to learn from their experiences, grow my confidence, and build connections in Townsville’s business community. It felt like a chance to be surrounded by people who had achieved so much and were willing to share their knowledge, which is something I really wanted to be part of.
How did mentoring help shape your career goals?
Jennilee: I’ve had great mentors who have not only given me sage advice but also served some hard truths or called out blind spots. Most people know the answers to the questions they ask a mentor but sometimes being told that it ‘isn’t about you’ or to ‘stop over-explaining yourself’ is advice you hear clearer from someone else.
Ava: As my mentor, Jennilee’s advice has helped me stop overthinking, trust my instincts, and present myself better in professional settings. She even became a referee for me, which boosted by confidence knowing that I had her support when applying for jobs. Now that I’ve graduated and started working, my next steps are to keep building on my career experience, grow my network and explore opportunities that push me out of my comfort zone.
Why is women-to-women mentorship valuable in regional areas?
Jennilee: I believe to cultivate diversity of thought, having a mix of mentors is needed, and to seek guidance from all types of professionals ensures a healthy cross-section of knowledge sharing. In saying that, women do face unique workplace challenges, so I believe that’s where having an established female mentor can be important. This is especially beneficial for regional towns where women in leadership may not be as accessible or visible.
Ava: To me it’s important because it fosters a strong support system. Having a mentor who understands the unique challenges women face in the workplace and can help guide you through these challenges builds confidence. In regional areas, these networks are even more valuable for community building, collaboration, and inspiring future female leaders.
How has this program contributed to your personal and professional growth?
Jennilee: As a leader within my own workplace there are frameworks to follow to help guide my team, but to mentor someone outside of that space and at the start of their career, I had to really consider how to tackle those different topics, all while connecting with and growing the relationship with my mentee. Meeting Ava and getting to experience her excitement about the next stage of her career has been a nice reminder that we can always be curious and optimistic about the unknown.
Ava: Jennilee has been amazing. She’s shown me that I don’t have to have everything figured out yet, and that it’s okay to trust my instincts. I’ve learned how to present myself better, speak up in meetings, and not be afraid to share my ideas, and how to quiet that voice in my head that makes me second-guess myself.
How will your relationship continue postmentorship?
Jennilee: I hope Ava feels comfortable reaching out, just as I do with my own trusted contacts. I also hope what I’ve shared has been valuable to apply to future scenarios, especially that it’s perfectly acceptable to not feel confident and that all of us are learning. Growth never stops, regardless of how long you’ve been working.
Ava: Jennilee has been incredibly supportive, and I truly value her advice. I know I’ll continue to reach out for guidance as I move forward in my career, it feels like the start of an ongoing professional relationship rather than something that ended with the program.
What advice do you have for potential mentors/ mentees?
Jennilee: If you’re able to pay forward the help you’ve received, I encourage you to do so. The more business leaders help those wanting to grow in their careers, the more likely they are to do the same and the effect multiples. As a mentor, don’t feel like you need to have all the “right” answers. Experience and authenticity are invaluable tools.
Ava: I’d 100% recommend the Chamber of Commerce Mentoring Program to any young professional who wants to build their confidence and grow their career skills. If you’re thinking of applying, my advice would be to go in with an open mind, ask questions, and put yourself out there. You get out of it what you put in!
To find out more about becoming a mentor or mentee with Townsville Young Chamber, visit townsvillechamber.com.au/young-chambermentoring.
Ava Foley and Jennilee Dudgeon
At Smart Precinct NQ, we know that great ideas don’t just come from tech startups or big corporations – they come from everyday problem solvers, business owners, and community members who see opportunities and take action. That’s why we’re calling on locals with business ideas, growth aspirations, or challenges to solve to connect with us.
North Queenslanders are resourceful, resilient, and driven to make things happen. Whether it’s small businesses overcoming challenges, tradies finding smarter ways to work, or local industries adapting with new technology, innovation is happening everywhere – we just don’t always call it that.
Smart Precinct NQ helps businesses and individuals take their next step through one-on-one mentoring, providing tailored advice to refine ideas, business models, and growth strategies. Our workshops and accelerator programs offer practical support to build skills, business resilience, and innovation outcomes. We also guide you on your journey to securing grants and investment, and support you to feel more confident pitching your big ideas. For those looking to expand their networks, our events and collaboration opportunities connect businesses with industry leaders, potential partners, and experts who can help them grow.
“At Smart Precinct NQ, we work with people who are making things better – whether they call themselves entrepreneurs or not. If you have a business, an idea, or a challenge you need help solving, we want to hear from you,” says
Cassandra Cazzulino, CEO
of Smart Precinct NQ.
What’s your next step?
Whether you're starting something new, growing your business, or tackling a challenge, Smart Precinct NQ is here to guide you every step of the way. Booking a free consultation with one of our mentors is a great place to start. Attending a workshop or networking event is another way to connect with like-minded professionals and gain valuable insights. Our programs provide structured pathways for businesses to scale, adapt, and innovate in a changing economic landscape.
Now is the time to take action. Visit www.spnq.org to explore how Smart Precinct NQ can support your next step.
The Ultimate IBD Handbook Launch
Inflammatory Bowel Disease (IBD) advocate and author Michelle Hobson launched The Ultimate IBD Handbook at CBAR in February. Emceed by Julie Johnston, the event raised awareness for IBD and brought together community members affected by Crohn’s and Ulcerative Colitis. Already an Amazon bestseller, the book provides evidencebased research and practical advice for anyone living with or supporting someone with IBD. Copies of the book are available at Mary Who? Book Shop or at www.ibdhub.com.au.
Image credits: Creative Concepts PR
Presented by Smart Precinct NQ and proudly supported by the Advance Queensland Initiative, The Power of Her Story was held in early March in SPNQ’s event space. The Power of Her Story featured a panel discussion facilitated by Shelley Grainger with three female founders – Jodie Sangster, Julie Johnston, and Natalie Dukes – who shared their raw and real journeys, reminding us of the power of resilience, purpose, and community.
Image credits: Smart Precinct NQ
Julie Payten and Jacqui Gage
Naomi Porter and Kim Dempsey
Sarah Chapman and Melissa Varoy
Nick Dametto, Leisa Quagliata and Michael Pugh
Julie Johnston and Michelle Hobson
Barbara Anderson and James Jensen
Louise Lodge, Vanessa Carter, Wendy Hill and Robin Strang
Patrick Hobson, Rick Hobson and Michelle Hobson
The Power of Her Story
Facilitator, Shelley Grainger with Founders Jodie Sangster, Natalie Dukes, and Julie Johnston (centre back) and attendees at Smart Precinct NQ’s The Power of Her Story
Rikki, Michelle Hobson, Jordan, Peyton and Jamie Reiffel
Hans Rapihana, Erin Menkens and Ian Johnson
TBWC International Women’s Day Luncheon
Over 350 women and men gathered at The Ville Resort-Casino in March for the annual TBWC International Women's Day luncheon, with Triple M’s Kate Jeboult as MC.
This year marked a significant milestone – the 10 th anniversary of TBWC. To celebrate, the event featured an inspiring panel discussion with esteemed patrons Michelle Morton, and Jayne Arlett, and chaired by TBWC’s inaugural President, Joanna Murray.
The event raised $19,780 for the Marsh Education Bursary, which provides financial assistance to women and girls who wish to pursue educational or professional development opportunities. Applications close 25 May 2025.
Image credits: Cathy Friel Photography
Eleni Millios-Hullick, Courtney Wright, Emily Ingham, Belinda Ingham, Renae Catalano, Megan Colwell and Keta Roseby
Chantel Michielin, Trudi Anderson and Harriet McLennan
Damien and Kirsty Keyes
Kerry Robinson and Kate Jeboult
Kellie Stephenson and Tracy Maff
Trina Willis, Pamela Griffiths and Sarah Bowrey
Tracey Minehan, Renae Catalano and Megan Colwell
Queensland Country Bank has extended their naming rights sponsorship of Townsville’s iconic stadium until 31 December 2029, reinforcing their commitment to supporting world-class entertainment and sporting events in North Queensland.
With the initial six-year term concluding this year, Queensland Country Bank CEO Aaron Newman says the four-year extension cements a decade-long partnership with Stadiums Queensland.
“At the time of the original conversation about the stadium in 2019, we knew that the stadium would host all home games for the North Queensland Toyota Cowboys National Rugby League team, but we were uncertain about what other events might be secured,” says Aaron.
“We recognised that the stadium was an important piece of social infrastructure that would contribute to the liveability and economic prosperity of the city, and we wanted to support that.”
Since opening in February 2020, Queensland Country Bank Stadium has played a significant role in positioning Townsville as the events capital of Northern Australia, drawing over 1.25 million attendees and generating an estimated $357 million in visitor spending.
“Our partnership with Stadiums Queensland has exceeded all expectations, and we’ve been thrilled that Queensland Country Bank Stadium has been highly successful in attracting major headline events including Elton John, men’s and women’s State of Origin, Rugby World Cup, P!nk and The Killers,” says Aaron.
Beyond its social and economic benefits to the region, the stadium’s naming rights partnership has significantly boosted Queensland Country Bank’s brand awareness.
“As a member-owned bank, we’ve always invested in local communities through grants and sponsorships, and this has helped us build a loyal Member base throughout regional Queensland,” Aaron says.
“Queensland Country Bank Stadium has generated significant exposure for our brand throughout the state which has contributed to our accelerated growth, and it’s given us the confidence to pursue other major sponsorships, including becoming the Principal Partner for Queensland Cricket and the Brisbane Heat."
The increased visibility has supported Queensland Country Bank's expansion in South-East Queensland, where they have recently purchased a prime commercial property in Brisbane CBD's 'Golden Triangle' to complement its Townsville headquarters and existing Queensland branches.
In 2025 they will open their 29th member-facing full-service branch in Maroochydore, building on the success of their dedicated lending office serving the Sunshine Coast and surrounds for both retail and business customers.
“Exposing our brand to new audiences and maintaining a ‘people-first’ approach to our banking services has seen us attract over 100,000 Members to choose us for their banking and insurance needs,” says Aaron.
“We look forward to continuing to contribute to the liveability and economy of local communities, and to be known as a bank of choice for Queenslanders by offering a full range of banking services and a welcoming environment for both retail and business customers seeking personalised financial solutions.”
Townsville Enterprise Limited CEO Claudia BrummeSmith, Queensland Country Bank CEO Aaron Newman, and Stadiums Queensland CEO Todd Harris at Queensland Country Bank Stadium’s 5th birthday celebrations
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