POTENTIAL OF US LITTORAL ASSETS TO BE BASED IN NQ Defence insiders reveal push for US Army to Townsville
INDIGENOUS BUSINESSES MAKE THEIR MARK Celebrating 10 years of Indigenous Business Month TRANSFORMING THE REGION Introducing the projects breathing new life into our city
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ON THE COVER
Jean-Pierre Danoy, Founder & Managing Director of Jean-Pierre Artisan Bakery
Photography by Shae Beplate, Shae K Photography
EDITOR
Julie Johnston
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Each time I interview a business owner, I walk away with a personal ‘aha’ moment. Sometimes, it’s a completely new concept, but more often, it’s a familiar idea that resonates differently when articulated in a fresh way at just the right time in my own business journey.
For this issue’s cover story, I had the privilege of speaking with Jean-Pierre Danoy about his expansion plans for Jean-Pierre Artisan Bakery. As he shared his business journey and vision for the future, a recurring theme stood out: the importance of patience and solidifying processes before embarking on the next growth phase. Jean-Pierre emphasised that instead of rushing to fulfil his vision, he prioritised ensuring the right processes and team were in place each step of the way to prevent his business from becoming like a ‘house of cards’.
As someone who likes to dive into new projects –and with some exciting ideas in the pipeline – this was a powerful, timely reminder to tie up some loose ends and build a solid plan. Perhaps lingering over a coffee and croissant should become part of my reflection and planning process!
In this issue, we also celebrate the 10 th annual Indigenous Business Month, recognising the achievements of Indigenous business owners making their mark in our community, and we showcase some of the support networks available to help Indigenous businesses start, grow and thrive.
Whether you find a brand-new idea or a fresh perspective on something you already know, I hope the articles in this issue inspire some ‘aha’ moments of your own.
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MANAGING EDITOR
At Chamber, connecting, informing, and advocating are the principles that guide everything we do to nurture growth, innovation, and collaboration within our business community. The recent Raising Regions Conference and Business Awards were a perfect showcase of these pillars in action, highlighting the incredible potential that exists within our region.
Connecting businesses is more than just networking—it’s about building a strong, supportive community where ideas are exchanged, partnerships are formed, and collaboration thrives. We were thrilled to have over 120 business leaders, academics, entrepreneurs, and experts from across Queensland join us at the Raising Regions Conference. Their participation turned the event into a vibrant platform for forging and strengthening connections that will continue to benefit our region long after the conference has ended.
By sharing knowledge, resources, and expertise, we empower businesses to stay ahead of the curve and navigate the ever-changing landscape of regional business. We are deeply grateful to the diverse range of almost 30 speakers who generously shared their insights during the conference. Their presentations covered the industry updates, latest innovations, best practices, and emerging opportunities, offering
attendees valuable information to help them overcome challenges and seize new opportunities. The wealth of knowledge exchanged at the conference will undoubtedly have a lasting impact on the businesses that participated.
We champion the interests of our members and ensure their voices are heard, to create an environment where businesses can thrive and succeed. Much of our advocacy work involves engaging with politicians at all levels of government, but the Business Awards were a celebration of advocacy in a different form—advocating for business excellence was fun, uplifting, and deeply inspiring.
The Raising Regions Conference and Business Awards were more than just events; they embodied the Chamber’s commitment to connecting, informing, and advocating for our business community. These events would not have been possible without the support and collaboration of the many organisations and individuals who contributed their time, expertise, and enthusiasm. Together, we are building a prosperous future for businesses in our region, and we are grateful for the unity and dedication of everyone involved.
To learn more about what we do and how we can support your business, scan the QR code below and join our mailing list.
City centres are central to a city’s productivity, ideas and innovation, which is why Townsville City Council is committed to injecting life back into this crucial part of Townsville.
Council’s 2024/25 Budget saw the return of the City Activation and Housing Incentive Policy, with Mayor Troy Thompson saying it is a multipronged approach to activating Townsville city.
“The Policy is comprised of three components with the intent of generating investment, increasing housing diversity, supporting community activities and creating employment opportunities,” Cr Thompson says.
Councillor Thompson says while Components 1 and 3, focusing on infill housing opportunities and employment generating developments, remain open until 30 June 2025; Component 2 –Council’s Modernising Buildings Grant, recently closed to applications.
“The Modernising Buildings Grant is our most popular grant, and over the last three years of it being available we’ve seen more than 30 building owners accept the grant of up to $30,000,” Cr Thompson says.
“Because owners must match Council’s grant dollar-for-dollar up to the $30,000 limit, we’ve seen significant investment in our city centre and revived some of the city’s oldest, and in some cases most run-down buildings, and we’re excited to see more undergo work thanks to this latest round.”
The Speckled Hen Antiques’ Ian Fleming took up the grant in
2023/24 and says it was a terrific opportunity for building owners to work with Council to revive the city’s streetscape.
“ Plenty of buildings in the city provide real value to the streetscape of Townsville, so it makes good sense there is assistance from Council to be able to refresh, modernise or upgrade these buildings,” Mr Fleming says.
“Many of these older buildings that have taken up the grant fall under the guise of heritage listing which can make things very expensive, so we appreciate the Council working with us.”
Councillor Thompson says Council is supporting the ongoing concerns of housing shortages in its Infill Housing component by making it cheaper for developers to get their projects off the ground.
“Component 1 provides for the waiver of infrastructure charges for infill housing projects like multiple dwellings and subdivisions in certain locations
like the city, its fringe and medium density residential zones to name a few,” Cr Thompson says.
“Component 3 focuses on supporting employment generating development through waiver of infrastructure charges for things like bars, childcare centres, education establishments, hotels, healthcare services, tourism attractions and offices - projects that will employ people and inject money into our economy.
“It’s great these grants and incentives are available and we’re hopeful they will get a number of new projects across the line and continue to generate investment to the region.”
By Julie Johnston
Baking the perfect loaf of bread takes the right ingredients and patience, qualities that French baker Jean-Pierre Danoy has brought to his business. What began as a small retail pâtisserie boulangerie has now grown into one of the leading wholesale artisan bakeries in North Queensland. Following a recent $3 million expansion, Jean-Pierre Artisan Bakery is set to become an important link in the supply chain to the region’s eateries and hotels.
Arriving in Townsville from France in the mideighties, Jean-Pierre was working in a local French café when he fell in love with the idea of introducing North Queenslanders to the authentic flavours of French breads and pastries. His talents caught the eye of the new Sheraton Casino, which asked him to be their supplier, and he jumped at the opportunity to open his first pâtisserie boulangerie. By blending his French baking skills to meet the tastes of his Australian customers, Jean-Pierre’s reputation soared, and he began supplying a growing list of cafés and eateries across the region with breads, savouries, pastries and sweet products.
“We were doing retail and wholesale for a long time, then about ten years ago we decided to go wholesale only and concentrate on providing the right products and services to businesses, cafés, restaurants and hotels,” explains Jean-Pierre.
Jean-Pierre engaged his sister, Sylvie Danoy, as a consultant to improve their digital capabilities, and she has since played a crucial role in strategic operations which led to her appointment as CEO in 2022. With the support of their dedicated team, they continued to improve processes and systems with a focus on product quality and outstanding customer service.
“When I started consulting to the business four years ago, the team used to enter all customer orders manually, so we devised a customised online ordering system to make it easier for our clients to place their orders,” recalls Sylvie.
“The great thing is, they can search the range of artisan breads and look at the product photos. Not many bakeries have actually got photos of all their products online.
“Our clients can search our range of artisan breads, savouries, pastries and sweets, then they can save their short list of products and once they place their order, it just transfers straight into our production and scheduling system.”
As demand grew, they reached maximum production capacity in their Garbutt bakery, which resulted in challenging working conditions for staff and increased risk of errors.
“We’ve got a team of pastry chefs, a team of bakers, day packers, night packers, and delivery drivers and they were operating under challenging conditions because of the limited amount of space to operate from,” explains Sylvie.
CEO Sylvie Danoy and Founder & Managing Director, Jean-Pierre Danoy
“ So, we started having a look at the future and what it was going to look like.
“Just as we were going through that process, we came across the Northern Australia Development Program which offered grant funding to develop the infrastructure and the resilience of northern Australia, and so we decided to put an application in for a bigger premises.”
Having secured the grant to fund 50% of the expansion project, the process of securing a premises and designing the fit-out proved to be more challenging and time-consuming than anticipated.
“It took us about a year and a half to find a premises because there’s not many buildings on the market that suit us in size and location, so we didn’t have much choice and had to take whatever we could find. We were pretty desperate at one stage, and we tried to build from scratch, but it was way too expensive,” Jean-Pierre explains.
“It took me at least a good year to research and select all the equipment. There is never the perfect type of equipment, you know, one does this better versus one that does this piece better. Then there was trying to work out the layout and workflow.
“In our original bakery we have one rotating oven and one deck oven; in the new bakery, we have three new rotating ovens from Germany and one deck oven. We’ve done some test bakes already and the quality is just amazing.”
The new 1,000 square metre bakery, located on Titanium Place in the Bohle, is more than twice the size of their original premises, and will predominantly be used for baking bread and logistics, with the pastry team remaining in Garbutt.
Image credits: Shae K Photography
“It’s very exciting for our staff, particularly for the baking team because they get to be in the brand-new premises, but also for our pastry team,” adds Sylvie.
“Before, our pastry chefs would come in early in the morning so they could be out in time for when the bakers start their shift and need the ovens to bake the bread to be made to order for next day delivery, so a lot of those pressures are going to be removed because they will not be sharing space with the bakers.”
The additional space will enable the bakery to build capacity and explore new markets, in turn creating a valuable supply chain for the region and job opportunities.
“Over the last few years, we’ve had an increase in demand and challenging conditions, so it's been about making sure that the business operates, that we get consistency of products that we were able to deliver what we promised,” explains Sylvie.
“So, we are just starting to now introduce new products, and probably the first ones to be introduced will be pastry. But with bread, we always work with our clients, if they are looking for a particular product, we will always try to produce those for them. And sometimes we will keep those to be exclusive to them, and sometimes we also release those new products to the rest of our customers. It is very much demand driven.”
“Par-baking is an area we’re going to try to develop – a lot of the par-bake product comes from down south at the moment, so that will increase the freshness of breads, particularly in regional areas,” adds Jean-Pierre.
“Our projections show that we’ll create about 25 new jobs in the next five to ten years, and that includes being able to provide apprenticeships for bakers and pastry chefs.”
Despite their vision for the future, it is clear that before taking the next step toward growth, they will be applying the same patient approach to solidifying operations to ensure customer satisfaction that has been instrumental in the bakery’s success to date.
“For the next year, we're going to concentrate on making sure the logistics and operations are working across the two places, and start evaluating new markets,” says JeanPierre.
“We just want to cement our position and our operations, our product range, our relationships with clients, so we can keep on delivering what we’ve promised to our customers.
“This is very important, very important, to have a good foundation, otherwise your business is like a house of cards.
“It’s not only the processes, but also the team, and making sure you have the right people in place. And it's very challenging, but the people are actually what makes the business – they make it work.”
With all the right ingredients now coming together, Sylvie predicts the business success will continue to rise.
“We have solidified our processes, recently completed a rebrand, and now have the space to continue to grow,” she says.
“I can see the future is very bright with lots of projects in North Queensland, and we will be able to help provide a supply chain to the region and provide products that historically have not be able to be made here.
“It’s a very exciting time and lots of opportunities for our business and staff, I can only see it going upwards for the next 30 years and beyond.”
For three decades AEC has been dedicated to delivering practical outcomes for communities and organisations across the region. AEC combines its core technical disciplines of economics, strategic finance, market research and design to support and deliver game-changing projects across Australia.
Coinciding with AEC’s 30-year commitment to Townsville and Northern Australia, the team are excited to have recently moved into their fully renovated and restored building on Flinders Street.
AEC’s new home at 222 Flinders Street has been completely renovated into a modern, open plan office to house the North Queensland team.
The new office promotes a collaborative working environment and brings the economics, data, design and creative teams together to ensure seamless delivery of projects ranging from economic and industry development strategies, investment attraction projects, design, marketing and branding campaigns and digital video production.
“AEC’s philosophy has always been to promote, support and sustainably grow Townsville using our diverse set of disciplines. Being able to take a lead role in the design and fit out of the inside, and the restoration of the outside of the building is
very rewarding,” AEC’s Creative Director, Lyndon Berresford says.
The strategy for the design of the new workspace is part of AEC’s ongoing vision to continue to cultivate a collaborative, productive and learning-focused culture. This new space will support the ongoing development of AEC’s team members, who are respected for being experts in their field, not only in their chosen careers but in understanding and promoting the Townsville region as well.
Externally, 222 Flinders has been restored to enhance the historic Flinders streetscape by complementing adjacent buildings while maintaining a classic façade and bringing a character all of its own.
The building features the Townsville’s Street Art Walking Trail with ROA’s Sugar Glider and HAHA’s Faces of Townsville artworks, both getting a facelift during the restoration.
“ It’s great to have a creative team on the inside and a creative building on the outside for everyone to enjoy,” Lyndon says.
External improvements to 222 Flinders were made possible with funding assistance from Townsville City Council’s City Activation and Jobs Growth Grant and using local trades and suppliers.
With the move, AEC continues to expand its team and has recently welcomed senior economist and regional development expert, Glenn Maguire to the Townsville office. Glenn is a seasoned economist with extensive international experience in both public and private sectors across Asia and Australia.
Glenn specialises in economic analysis, research, and datadriven insights leading AEC's regional development efforts and is driven by a passion for contributing to the growth and prosperity of regional communities.
Glenn recently highlighted the city's potential amidst Australia's economic transitions and with it he emphasised Northern Australia's unique position in the net-zero transition and the ‘Future Made in Australia’ program, predicting significant economic transformation and growth in the region.
“It’s an exciting time for AEC and the Townsville economy. We continue to be positioned as a leader in guiding and supporting this transformation, with our new office symbolising our commitment to the future of Northern Australia," Glenn says.
"I envision thriving, resilient regions that capitalise on emerging opportunities. My focus is on providing evidencebased policy recommendations, fostering collaboration, championing skills development, and leveraging international best practices to build a brighter future for Northern Australia and all regional communities.”
AEC offers a wide range of services to support all private and public sector clients, which ultimately adds value through a multidisciplinary approach.
Lyndon says, “The majority of our most successful moments have been when the different skills of the broader AEC team come together to deliver unique solutions for the region. If you look at many of the game-changing ‘Townsville’ projects over the last 30 years, our team has had a hand in supporting their creation and delivery.
“Whether it is a creative marketing campaign – delivered with insight or game changing urban development project for the city – AEC are proud to continue to sustainably shape the future of our communities and the region.”
At a time when big banks are closing regional branches and cutting services, one institution is bucking the trend by adding more accolades to its collection, and demonstrating that the customerfocused approach is a clear winner.
Queensland Country Bank, a member-owned institution headquartered in Townsville, is distinguishing itself in an industry facing significant challenges, securing multiple wins at the WeMoney 2024 Awards earlier this year.
These awards have bolstered their existing product and service recognition from Canstar, Mozo, and RateCity, including their most recent accolade –Canstar's Customer-Owned Bank of the Year: First Home Buyer QLD 2024.
Chief Executive Officer of Queensland Country Bank Aaron Newman says the continuous awards from multiple independent bodies in recent years validate their thriving member-first model.
“Such accolades and recognition demonstrate the success of the member-first approach, which enables us to reinvest our profits back into our communities rather than paying shareholders,” says Aaron.
“This means our core focus is about helping our Members achieve their financial goals, which is more important than ever in today’s economic climate.”
As the cost-of-living continues to soar and people become more cautious about their banking choices,
maintaining a local presence has never been more important, especially with the closure of Great Southern Bank’s Townsville branch earlier this year.
“We’ve observed an increase in internet banking services, and with our Call Centre located in Queensland, our Members can feel assured knowing they can chat with a local whenever they need support,” says Aaron.
“However, we also recognise the importance of providing face-to-face services for those instances when Members want to come into their local branch for that in-person contact and advice.
“At a time when many banks are scaling back their services, we’re committed to investing in regional and rural communities and ensuring our Members have access to the financial solutions and support they require, whether that be online or in-person.”
The bank’s people-first approach also extends to its employees, with Queensland Country Bank receiving the ‘Great Place to Work’ certification for the second year in a row.
“The essence of being a member-owned bank is to put people ahead of profits and this extends to our employees who not only live and breathe such values but are also integral members of the communities in which we serve,” Aaron adds.
“Queensland Country Bank supports over 100,000 Members, employs over 450 Queenslanders, and has given back over $2.8 million to local communities through our Good For Good Community Grants program since 2005.
“In such a dynamic and evolving climate, we’re committed to ensuring we continue to invest in the communities that support us.”
The phrase “I think it’s a generational thing” has become common in many workplaces. It’s often used to explain away confusion, miscommunication, differing viewpoints, or contrasting working styles. This has only grown more frequent in recent years, and with good reason. For the first time in history, five generations are coexisting in the workplace.
Managing a workforce that spans such diverse age groups is no small feat, especially with so many people at different life stages making significant changes. Often, their interactions in the office are viewed through a negative lens – Boomers might be seen as resistant to change, while Gen Z is frequently stereotyped as being glued to their phones.
However, these differences don’t have to be problematic. In fact, encouraging a harmonious, multigenerational workforce is crucial for a healthy and productive work environment.
As the workplace continues to evolve, understanding and embracing the strengths of each generation is essential for creating a cohesive and effective workforce.
Generational identity – one layer among many
When considering workplace dynamics, it's important to remember that a person's
generational identity is just one layer of who they are. It's crucial to avoid using "generation" as a blanket explanation for behaviours or decisions. Instead, consider the broader context of an individual's life experiences.
To better understand colleagues of different generations, it’s beneficial to approach interactions with curiosity rather than judgment. For instance, a phrase like “Help me understand why you see it that way” invites conversation and understanding, while “I don’t understand why you see it that way” can come across as dismissive.
These conversations help to build trust and understanding, and over time, contribute to a healthy workplace culture.
The crucial role of communication
Communication is fundamental to any successful organisation, and this is especially true in today's workplace. With employees toggling between a variety of platforms – not to mention the occasional in-person conversation – miscommunications can easily arise. These issues are exacerbated when communication styles are attributed to entire generations, rather than recognising the individual preferences and needs of each employee.
Five generations currently coexist in the workplace:
Silent Generation
Born 1925–1945
Baby Boomers
Born 1946–1964
Generation X
Born 1965–1980
Millennials
Born 1981–2000
Generation Z
Born 2001–2020
The business case for generational collaboration
Finding harmony in generational collaboration isn’t just beneficial for your workforce – it’s crucial. It doesn’t only relate to your employees, but how they interact with clients, customers and anyone that engages with your business. If we don’t encourage our employees to communicate and understand the different styles, how do we expect them to communicate with those that are key to your business success?
Mentoring – a two-way street
Mentoring is often viewed as older colleagues imparting wisdom to younger ones; however, we can turn this into a two-way street. The opening of minds and sharing of knowledge from both older and younger generations can be a game changer for organisations.
Workplaces need to embrace the diversity in age and experience across all generations. It shouldn’t just be part of the strategy, it’s a necessity.
If you need assistance with navigating generational divides in your business, contact Dianne Newell, founder of The People and Culture Link to find the best strategy for you.
By Kaitlyn De Lai
Owning, managing and getting a small business off the ground is not easy.
This is especially true for Indigenous business owners, who often face unique obstacles, including limited access to resources, funding and support networks that are available to other business owners.
Despite these challenges, Indigenous businesses make a significant contribution to the Australian economy. In Queensland alone, the government procured $376 million in goods and services from more than 550 Indigenous businesses between 1 July 2023 and 31 March 2024.*
While there has been 69% growth over the past five years – from 2,709 in 2016 to 4,584 in 2021,* the number of Indigenous-owned businesses in Australia remains relatively small. According to a Department of Employment, Small Business and Training (DESBT) spokesperson, the gap between Indigenous and non-Indigenous business owners is still quite vast. Of Australia’s 2.1 million businesses, only 12,000–16,000 are Indigenous-owned.**
This October, Indigenous Business Month celebrates 10 years of showcasing the talent and depth of Aboriginal and Torres Strait Islander entrepreneurs. This year’s theme, ‘Making Our Mark’ invites Indigenous business owners and allies to celebrate their ways of doing business and consider how they make their mark in and through their business and leadership.
“This Indigenous Business Month, we have the opportunity to highlight and pay tribute to the relentless work of First Nations businesses across Queensland, and the marks they have made on our society,” says Minister for Employment and Small Business, and Gubbi Gubbi man, Lance McCallum.
“The Miles Labor Government is committed to supporting First Nation business and we’re backing them with a $250 million Queensland Small Business Strategy, which outlines approaches to Closing the Gap including the establishment of the Queensland Business Network.
“ By providing strong support and connections for First Nations businesses across Queensland, we can continue to build strong futures for both these businesses and our state.”
As part of the Queensland Small Business Strategy, the Queensland Indigenous Business Network (QIBN) is an Indigenous-led statewide representative body for Aboriginal and Torres Strait Islander entrepreneurs, including both startups and established businesses.
QIBN is a membership-based organisation with government committed to funding the first four years of operation. This seed funding will be offset with corporate sponsorship and sourced revenue as QIBN becomes self-sustaining over time.
This network will also provide for up to five local Indigenous business hubs across Queensland, offering business mentoring from First Nations business experts through a cultural lens. This community-based support will include engagement activities, workshops to increase capability, and networks to share information and procurement opportunities.
The Queensland Small Business Strategy has also increased support for TAFE Queensland’s One Business Program to further assist Indigenous business owners and operators to establish culturally appropriate and targeted mentoring.
MZB Empowerment owner Bernice Hookey is a trainer for the One Business Program in Townsville, using her skills and expertise to assist other businesses in their successes, and says the One Business Program is designed to create more pathways for Aboriginal and Torres Strait Islander people.
“It’s about the delivery of an Indigenous program by Indigenous people, for Indigenous people,” she says.
“In a sense, the information is not limited, it’s just a matter of where you go to access it.
“If it’s not an agency or standalone Indigenous business that is already doing the type of stuff to support other Indigenous businesses to get up and running, it’s about meeting people and knowing the pathway to get up and running.”
Bernice also helps facilitate Black Coffee Business Yarnz in Townsville – a monthly networking event for Indigenous business owners to meet and connect.
“It’s a place where you feel it’s culturally appropriate meeting up with other Indigenous businesses, because sometimes you can go to networking events, but if you’re the only Indigenous one that’s going, how do you connect and approach people?” Bernice says.
“The Black Coffee events are usually held between 8am and 9am, and coordinating the event, what I’d do is say ‘look, let’s sit around in a circle and let’s just give a quick blurb about who we are, who our mob is, and what our business is about.’
“It’s great for Indigenous businesses to kind of have that network of people who, you know, share cultural values, but it’s just about building relationships.
“You could be an Indigenous business that’s either just started up, or you can also be an Indigenous business that has an idea to start a business or has just moved into the region and you just want to be able to connect with other business service providers.
“ Black Coffee is a national footprint, and I’ve been able to, along with many other Aboriginal and/or Torres Strait Islander businesses who attend, connect up and meet.
“It’s also invitation for non-indigenous people, that’s where the opportunity is, and I think it’s a really good opportunity if there is potential for getting work out of it or connecting up to yarn further.”
Bernice says both the One Business Program and Black Coffee Business Yarnz are great ways to not only connect with people and see how their businesses may complement each other, but also gives the opportunity to meet with government bodies.
“When Government agencies attend these events as well, that’s an opportunity for them to share what’s an up-and-coming event for you to attend,” she says.
“The investment of it is your time, and it’s that opportunity for them to share contact details, or connect on LinkedIn to watch what you’re doing, and it provides an opportunity to open pathways up to other avenues.”
Connecting and gaining knowledge about how other businesses can support each other can help all of us make our mark amongst Indigenous businesses this Indigenous Business Month.
*Source: Department of Employment Small Business and Training.
**Source: National Indigenous Australians Agency.
Reuben Richardson and Stan Huen
JAYNE PHILP
COO Consulting
Tell us about yourself and your business.
Starting my career in retail with my first job at Angus & Robertson in Stockland, I quickly learned the importance of customer service and daily operations — the lifeblood of any business. From a casual school employee to full-time and eventually into management, I gained a deep understanding of business operations systems and processes and how valuable this is. This foundation has been instrumental in shaping my approach to consulting, where I now focus on tailored solutions that drive sustainable growth.
My diverse career path has taken me through various industries, culminating in moving back ‘home’ and running our family business. This journey has provided me with insights into the unique challenges and opportunities each sector presents. It’s also reinforced a common theme that many businesses face similar questions. Where will the next customer come from? Are customers satisfied with our service? Is the team performing as expected? Our market is changing so what do I do next?
At COO Consulting, we believe in the power of collaboration and integrity. We work closely with business owners to understand their vision, identify pain points, and develop plans that align with their goals. Unlike many consultancies, we don’t just plan; we help with implementation, ensuring strategies are effectively put into action.
We have had the privilege of working with numerous businesses, helping them navigate challenges and achieve significant milestones. Whether it’s turning around a struggling business or accelerating the growth of a successful one, our impact is reflected in our clients’ success stories.
What has been the most challenging aspect of being a business owner?
The most challenging aspect of being in business has been navigating the uncertainty and constant change inherent in the business landscape.
Over the last 10+ years, Townsville and the world have faced numerous situations, such as the GFC, the 2019 floods, and the pandemic. These events have compounded the difficulties of ensuring consistent growth while needing to sometimes pivot with strategy and planning at a moment's notice, all while maintaining a motivated and high-performing team.
Balancing the need to innovate and stay competitive with the day-to-day grind of operations during such
crises has been daunting. Ensuring normalcy for both clients and staff amidst these disruptions was particularly difficult.
However, these challenges have also been incredibly rewarding, as they push me to continuously learn, grow, broaden my mindset, and improve both personally and professionally.
This is why I created COO Consulting—to help other business owners navigate these kinds of situations with support and confidence.
What is a fun fact about yourself?
I absolutely love baking! I find it incredibly relaxing and rewarding, and I often bake treats to share with friends and family. It's my way of showing love and appreciation, and there's nothing quite like the joy of seeing someone smile when they take a bite of something delicious I've made.
What is the best piece of business advice you ever received?
The best career advice I ever received was to embrace failure as a learning opportunity. Early in my career, a mentor told me, "Don't be afraid to make mistakes; they're the stepping stones to success."
This has stuck with me, reminding me to see setbacks not as roadblocks but as chances to grow and improve.
It’s encouraged me to take risks, innovate, and always strive for excellence, knowing that every challenge and mistake is part of the journey towards achieving my goals.
Going forward, what is next on the cards for your business?
Looking ahead, I’m excited about the growth and expansion plans for COO Consulting. We’re focusing on deepening our engagement with clients by introducing more tailored, innovative solutions that address the unique challenges each business faces. This includes expanding our team with experts in various fields to ensure we provide the best possible support and guidance.
Another exciting development is our plan to offer specialised workshops and training sessions for business owners and their teams. These sessions aim to equip them with the skills and knowledge needed to navigate the ever-changing business landscape successfully.
We’re also exploring new technologies and tools to enhance our consulting services, making them more efficient and impactful. By staying ahead of industry trends and continuously improving our approach, we aim to help more businesses thrive in challenging environments.
Ultimately, my goal is to make COO Consulting a goto resource for business owners looking for reliable, effective support. I’m passionate about helping others succeed, and I can’t wait to see where this journey takes us next.
Tell us about yourself and your business.
I've been captivated by the idea of running a business for as long as I can remember. At the age of 10, I worked with my father in his cleaning business, not out of obligation but driven by interest.
As I got older, I entered the workforce where I experienced just about every job there was to do. From serving in the fire brigade as an auxiliary firefighter, to working in hospitals and even an airline in New Zealand, where I resided for a year before COVID
In 2022, I decided it was time to step out of my comfort zone and start my own business, so I went out and started knocking on doors to see who wanted their couches cleaned. From there, my idea came to life and grew into Coastal Couch Care.
We moved to Townsville from the Sunshine Coast, at the end of May, where we were servicing over 15 hotels, and operated domestically. Our aim is to build back up to this level of business and provide the same great service here locally, where we can also add value to the economic growth of Townsville.
What has been the most challenging aspect of being a business owner?
Being so new to Townsville is now our newest challenge. Getting our name out there and building trust from the locals takes us back to square one in a lot of ways...but who doesn't love a challenge!
What is a fun fact about yourself?
I have been playing piano since the age of three and I have performed in multiple bands in front of huge crowds!
What is the best piece of business advice you ever received?
When it comes to business, a couple of quotes that really resonate with me are: "Fall in love with your business, not just your product," and "Remember to use 'ready, fire, aim!' instead of 'ready, aim, fire.'"
Going forward, what is next on the cards for your business?
At this stage we are really focusing on building our customer base in Townsville.
Our next steps would be to get more involved in local events, let people know who we are and build our brand to be the number one used natural couch cleaning service in Townsville!
Elevate Studios NQ
Tell us about yourself and your business. After finding pregnant ladies and new mums needed something more to help them through their journey, I rolled out my yoga mat and started teaching prenatal and mum-and-baby yoga classes. But, regular old gravitybound yoga wasn’t enough, and one day, while scrolling through social media I found aerial hammock yoga. Without ever having set foot in a class, I thought, “why not?” and jetted off to Melbourne for teacher training.
I remember at the end of training lying in bed with my body feeling like it was swaying, making me feel like I was still suspended in mid-air. Was it a sign? A bizarre form of jet lag? Or just the really strong Melbourne coffee? Nope! It was the life-changing impact of working with the hammock.
After seven years with aerial hammock yoga, I decided to up the ante, and nothing says fun like hurling yourself across a room attached to a giant elastic band!
At Elevate Studios NQ, we offer a smorgasbord of gravity-defying delights. Want to do a handstand without the floor getting in your way? Try aerial yoga. Fancy yourself a human ping-pong ball? Try bungee fitness! And if you're pregnant, or have a baby, we have a beautiful yoga community who will welcome and support you.
What has been the most challenging aspect of being a business owner?
It’s either the continual pivoting from CEO to janitor, from copywriter to tech support, and from teacher to admin assistant; or the endless struggle to find the time to tackle the mountains of paperwork.
What is a fun fact about yourself?
Despite many clients commenting on how effortlessly I work with the hammock, I wasn't exactly born with any grace or natural ability. In fact, at four years old, I was unceremoniously booted out of my ballet class because I had "two left feet.”
What is the best piece of business advice you ever received?
"Do what makes your soul happy” – it’s a daily reminder that true success is about pursuing passion and sharing that with your community.
Going forward, what is next on the cards for your business?
We have just introduced Floating Sound Baths where you can zen out while suspended in a silk hammock, surrounded by the healing vibrations of sound. We’re also planning on introducing Bungee Dance and Bungee Combat.
It's a tale as old as time, "Townsville's tired CBD" , but the narrative is being rewritten, one laneway at a time.
Revitalising Townsville’s CBD requires more than just investment – it’s about creating a vibrant, connected community. Imagine a collaborative space where businesses unite to create something extraordinary; a hub where community events thrive, and unforgettable experiences are made. This is the bold vision Flinders Lane and City Lane are committed to pursuing.
City Lane buzzes with a diverse range of locally owned hospitality venues, while Flinders Lane is unveiling five exceptional event spaces that can host everything from intimate gatherings to large-scale events.
Established in 2014, City Lane was created to bring the community together through its restaurants and hospitality offerings. It has long been a thriving hub where people connect, celebrate, and create memories – a destination where you can start your day with a coffee, have a working lunch, share an anniversary meal, or celebrate after a Cowboys game. Over time, it has expanded with the addition of City Arcade and new business investments.
Building on the success of City Lane, 2018 marked the beginning of a significant partnership between the private and public sectors. As adjoining owners of the former Discount Jeans and Sportspower buildings, Developer Martin Locke and Townsville City Council (TCC), proactively worked together to design more than just a laneway connection. The result was Flinders Lane which was originally intended to be a food and retail precinct. However, through further collaboration with TCC, it has since evolved into a fully licensed, dedicated events venue.
“While the final outcome has changed from the initial plans, the vision has never wavered: to create a CBD experience with its own identity, and to also work cohesively with City Lane to draw people out of the suburbs and into the city,” says Martin.
“Flinders Lane now boasts five unique spaces catering to everything from corporate functions and intimate celebrations to lavish weddings and community programs.
“The Parlour can transform from an intimate cocktail space into an elegant dining space with custom built tables that descend from the ceiling, while the Manhattan can cater for larger groups and has a purpose-built powder room ideal for wedding parties.
The Parlour, Flinders Lane, which can transform into a dining space with tables that descend from the ceiling
“Now that Flinders Lane is a dedicated events venue, we’re starting to see it come to life, and it’s only the beginning as we continue to partner with other city businesses to create signature events.”
This reinvestment reflects a broader trend of confidence in Townsville's potential, exemplified by Central Fair’s (UI International Group) purchase of City Lane and City Arcade in 2022, underscoring the city's appeal as a desirable location for regional investment. City Lane's property manager, MDT Property and Energy, is passionate about Townsville and committed to giving back to the community through various initiatives. They are excited to be part of collaborative efforts that continue to drive the city's growth and vibrancy.
“We see great potential and growth in the North Queensland region. In collaboration with Flinders Lane, we will prioritise joint projects now and, in the future, to create a dynamic city centre and assist in the long-term revitalisation of Townsville CBD,” says Kent Beal, of MDT Property and Energy.
City Lane and Flinders Lane are more than just neighbours – they are partners in a shared vision to draw people into the city.
The upcoming Derby Day on 2 November marks their first major collaborative event, orchestrated by Support Local in partnership with Flinders Lane, City Lane, and City Arcade. This event will bring the entire Flinders Lane space to life with live music, a dedicated betting area for race enthusiasts, and catering from CBD traders Shaw and Co, Polola, The TapHouse, and Sakana. It’s an opportunity to witness the power of collaboration and experience a taste of what Townsville has to offer.
As Derby Day organiser Kellie Stephenson from Support Local says, “City Lane and Flinders Lane are proof that businesses are stronger when they work together. Boundaries can be pushed, and anything is possible. This isn’t the story of a tired CBD anymore – Townsville is a city on the rise, and we’re just getting started.”
After 65 years of building North Queensland, one of the region’s most successful civil construction companies, Mendi Group, has rebranded to Doyle Group Holdings in a strategic move that honours the company’s multi-generational family legacy and paves the way for future growth.
Founded in 1959 by Kevin Doyle and Joe Goicoechea, Mendi Group started as a small family business and has since grown into a powerhouse of integrated civil construction services with over 130 employees. Now under the leadership of Kevin’s son, Jeff Doyle, the company has expanded its operations to include a diverse portfolio of specialised subsidiaries, including Mendi Constructions, CAMM Quarries, CAMM Concrete, Townsville Graded Sands, NQ Helicopters, and CAMM Land.
“Celebrating our 65th anniversary this year has given us the opportunity to reflect on the successful business founded by my father and Joe while creating a pathway for future growth and innovation,” says Jeff.
“It’s important to us that we’ve been able to maintain the Mendi brand for the construction business, and we always will, but the business has evolved significantly over the years to meet demand and ultimately develop a quality supply chain of raw materials, equipment and services through our other business subsidiaries.
“Establishing Doyle Group Holdings as the parent company makes it easier for us to communicate our integrated civil construction service offering to our customers and valued partners.”
The rebrand also reflects the company’s continued growth under the Doyle family’s stewardship. Jeff’s wife, Tash, has been a vital part of the company since 2013, and their four children – Matthew, Mitchell, Ashleigh, and Courtney – are all actively involved in the business, with Courtney set to join full-time after completing school this year.
“My four kids have grown up in the industry by default, so they know it, they understand it, and we’re in a very fortunate position that they all want to be a part of it and continue the legacy that the business has offered for the last 65 years,” Jeff shares.
“But it’s a broader family than just the Doyle family. We have people here who have been with us for 30 years, a lot of fathers and sons, partners that work here. It’s a big family business, and I think that’s a big part of our success.
“We’re extremely lucky to have a group of staff who commit to the business each day.”
A key element of Doyle Group Holdings’ strategy is its integrated supply chain, which ensures that every project is delivered with the highest standards of quality and efficiency.
“Our experience in the civil business actually led us into the quarrying business, and our experience in quarrying led us into the concrete business,” Jeff explains.
“ We’re the only locally owned concrete plant operator in Townsville, and this vertical integration helps us commit to the supply chain for projects, ensuring we get what we need, where we need it, and in the format we need.”
This control over the supply chain not only differentiates Doyle Group Holdings from its competitors but also provides clients with the confidence that their projects will be completed to the highest standards.
The company has been a driving force behind some of North Queensland’s most significant infrastructure projects, from major government contracts to residential developments like Summerset Estate in Mount Louisa.
As Doyle Group Holdings looks to the future, its commitment to the community remains as strong as ever, actively supporting charity fundraisers, sponsorships, and local initiatives.
“We’re a family-owned, local business, and we touch and feel what we do every day. That’s a big part of our success and our commitment to the community,” Jeff says.
“Mendi Think Pink Week is held annually to recognise women in construction and raise money for local charities, we’re very proud sponsors of the Mendi Blackhawks Rugby League Football Club, and this year we launched the inaugural Mendi 9s Rugby League Tournament, which we anticipate will grow to be a signature event in North Queensland’s rugby calendar.
“With the third generation of Doyles now involved, we’re well-positioned to continue our tradition of excellence for many years to come. Our strategy is to continue to grow the business and provide for many families in Townsville for the next 65 years and beyond.”
Explore Property Munro & Co:
At Explore Property Munro & Co, we are dedicated to excellence, not only in the services we provide to our clients but also in the opportunities we offer to our team members. With a strong foundation in the Townsville community, we are committed to creating a supportive and dynamic workplace for both seasoned professionals and those new to the real estate industry.
Our sales team thrives on collaboration and innovation which gives us the edge in securing new property listings, marketing and achieving exceptional sales results:
• Comprehensive Support: Our sales agents are backed by a full-time administration team, handling paperwork and logistics so you can focus on selling properties.
• Energising Meetings: Weekly sales meetings provide a platform to share successes, brainstorm strategies, and stay motivated.
• Rewarding Commission Structure: We offer competitive commission splits that directly reward your performance.
• Autonomy: Run your own ‘business within a business’ with the support of our resources and systems.
• Advanced Tools: Leverage our cutting-edge client management systems to build and maintain strong client relationships.
• Community Engagement: Enhance your personal brand through numerous opportunities to engage with the local community.
• Support for New Agents: Agents new to the industry benefit from a generous welcome package that covers personal marketing expenses and provides a financial grace period to ensure a smooth transition without the financial pressure.
Join Our Community
Our property management team enjoys a wellstructured yet flexible environment, designed to ensure work-life balance while delivering top-notch service to our property owners and tenants.
• Manageable Workload: We cap the number of properties a manager handles, allowing work/life balance and personalised attention to landlords, tenants, and properties.
• Competitive Benefits: Enjoy competitive wages and the use of a work car for personal purposes.
• Work-Life Balance: Our managers work Monday to Friday, 8:30am to 5:00pm, with no after-hours interruptions, ensuring they can fully switch off after work. All after-hours emergencies are managed by the business owners, Jools and Errol.
• Continuous Support: Regular team meetings and one-on-one sessions provide ongoing support and professional development.
• Advanced Systems: Our streamlined systems and virtual assistants streamline repetitive tasks including lease renewals and rent arrears, giving you more time to build client relationships.
• Innovative Tools and Systems: We use 360° cameras for inspections to create efficiency and more accurate, engaging reports for clients
• Training Opportunities: Regular training sessions ensure our team stays ahead of industry trends.
Explore Property Munro & Co is more than just a workplace – it’s a community. We are deeply invested in both professional growth and local engagement, hosting events like the Pooch Party and Townsville Mini Treasure Rally and supporting causes such as mental health and local sports.
If you’re ready to grow in a dynamic, supportive environment where your success is our priority, we invite you to join us. Contact Jools Munro on 0407 352 276 or visit explorepropertymunro.com.au to learn more.
As industries evolve and markets change, Innovation-Driven Enterprises (IDEs) are essential for empowering the region's economic vitality.
Recognising the pivotal role of IDEs and the ambitions of North Queensland female founders to transform their industries, Smart Precinct NQ, in partnership with Advance Queensland, has launched the Accelerating NQ Female Founders Program. This nine-month initiative empowers female entrepreneurs with hands-on training, personalised mentoring, and access to a strong network of industry connections.
“ North Queensland is home to creative and determined women with the potential to drive significant change in their industries, they have great potential to elevate the region’s competitiveness through these innovative solutions both nationally and globally,” says Cassandra Cazzulino, CEO of Smart Precinct NQ.
“This program is particularly focused on supporting female-founded businesses from regional and
remote areas. By equipping women with the tools and support they need, the program aims to fast track a new wave of innovation,” says Cassandra.
One of those women is Townsville Business owner Deni Knuth. Her business, Restomaster Pty Ltd, is revolutionising heat management and sustainability with Roofguard Solar Reflect (RSR), an innovative self-priming, heat-reflective roof membrane developed by Deni and her husband, Jeff.
Now, with aspirations to expand her business and bring more innovative solutions from North Queensland to markets further afield, Deni put her hand up to leverage the program’s resources to help turn her vision into reality.
“I am beyond thrilled to begin this journey with Smart Precinct NQ,” Deni shares excitedly.
For female founders in North Queensland, programs like Smart Precinct NQ’s Accelerating NQ Female Founders Program offers a unique opportunity to transform their innovative ideas into successful businesses. Whether developing a new product, service, or business model, participants will gain the practical support needed to commercialise their ideas and scale their enterprises.
Are you a female founder with an innovative idea and the ambition to make a difference? Access invaluable resources and turn your vision into a thriving business with Smart Precinct NQ – www.spnq.org.
By Kate Banville
National security analysts have expressed doubt over ‘Australia’s political will’ to deliver on strategic objectives throughout the nation’s north, despite public vitriol of the rise of China’s influence and aggression.
Michael Shoebridge, a defence analyst and founder of Strategic Analysis Australia says that while the Federal Government’s refocus on the strategic importance of Northern Australia was a sensible assessment, the findings of the National Defence Strategy and Defence Strategic Review would require far more investment and momentum to eventuate beyond words.
“As an example, the MRH90 Taipan helicopters were retired unexpectedly and quickly last year,” he says.
“The Government said ‘we will accelerate the delivery of the replacement Black Hawks’ yet that now seems to be an even slower delivery schedule than before the Taipans were retired.
“The problem is the word action gap.”
Australia has purchased a fleet of 40 Sikorsky UH60M Blackhawk helicopters under a foreign military sale with the United States Army with eight already in Australia, and the ninth and tenth expected by the end of September. There is expected to be a total of 12 airframes by the end of 2024.
Michael points to similar decisions by the Defence department which saw cost blowouts and cancellations for Army equipment with mention of Army’s ‘misguided pursuit’ of its heavily armoured plan.
Now gutted by the Albanese government to make way for the implementation of the ‘Littoral Manoeuvre Program’, Michael says the recent restructure of Defence in the north was a stinging case of ‘heading back to the future’.
“It’s going back to more like a mobile infantry with less focus on all parts of the army being the same,” Michael says.
“Army is now going back to more of its historical structure that it had since the Vietnam War and that’s good because it's actually more appropriate to the region that Australia is in.”
As part of a 25-year agreement made in 2011, US Marines and their equipment have rotated on six month deployments to Darwin.
And with further focus on amphibious capability, the latest force restructure has also made way for an ever-growing list of joint operations with collaboration between regional allies not seen since post-war levels prompted by China’s growing influence and military capabilities.
Among the most recent was a deal struck between Australia, Japan and the US to include Japanese marines in trilateral exercises in the top end.
“This is a really huge opportunity for our three defence forces to operate in an amphibious context,” Defence Minister Richard Marles said at the time.
"We've agreed to explore ways in which the Japanese Amphibious Rapid Deployment Brigade can participate in the US Marine rotations which occur in Darwin every year.”
The increased presence of US troops in Australia could also prove fruitful for Townsville as senior Defence sources revealed to this publication there was a push in place by those in the highest levels of Army to see US littoral assets based in North Queensland.
It’s understood US personnel have visited potential sites ahead of Land Forces, an international land defence exposition showcasing equipment,
technology and services for the armies of Australia and the Indo-Asia-Pacific held from the 11–13 September in Melbourne.
However, Michael remains sceptical of any ‘real changes’ to Australia’s military capability, as reinforced in a recent speech to industry heavyweights, political leaders, defence personnel and small-to-medium enterprises at The Hunter Defence Conference.
“There's a lack of honesty from senior officials around our security environment,” he says.
“The Chief of the Defence Force knows that he cannot predict when China might decide to use its military power.
“He knows that there are flashpoints for conflict in our region around Taiwan and in the South China Sea, and he must be talking with American ally partners who are gravely concerned about the risk of conflict this decade.”
Promoted as the largest regional Defence Conference nationally, Hunter Defence Chair Tim Owen said its design could be replicated in other regions like North Queensland which stand poised to support industry, capability and personnel.
“There's no conference in Australia that brings that variety of capability together,” he says.
“We had everyone from US Ambassador Kevin Rudd, NSW Premier Chris Minns, a former Defence Minister now focused on AUKUS, Defence heads talking on land, air and maritime environments, as well as SMEs and Primes.
“This design could easily be a blueprint for other regions to explain the challenges and opportunities.”
Althea Projects celebrated its 50th Anniversary in style at the Althea Projects’ 50th Charity Gala where funds were raised to continue supporting the Townsville community through emergency care for children, Althea Projects’ foster and kinship program, and its work with people facing homelessness. The themed event saw people dressed up from the best trends over the last 50 years, and the top music hits for each decade.
Image credits: Phil Copp Photos
Ingenuity, tenacity and superior craftsmanship abounded as North Queensland’s top builders were honoured at the 2024 Housing & Construction Awards. The atmosphere was electric at the sold-out event at The Ville ResortCasino in August, shining a light on the fantastic work being achieved right across the industry.
Images supplied by Master Builders Queensland
More than 320 guests attended the Townsville Chamber of Commerce’s Raising Regions 2024 Business Awards in August. With more entrants than ever before, the night was the perfect way to recognise the efforts, hard work and strong calibre of Townsville’s business community.
01. MICRO BUSINESS OF THE YEAR –Hansen Engineering
02. SMALL BUSINESS OF THE YEAR –McClure Refinishing
03. BUSINESS OF THE YEAR –Gallivanter Travel Townsville
04. BUSINESS TRANSFORMATION OF THE YEAR –Gallivanter Travel
05. INNOVATION OF THE YEAR –Cubic Defence Australia & New Zealand
06. EMPLOYER OF THE YEAR – selectability
07. EMPLOYEE OF THE YEAR –Melanie Olsen, Australian Institute of Marine Science
08. YOUNG EMPLOYEE OF THE YEAR –Abbey Clarke, Apricus Health
09. YOUNG BUSINESS PERSON OF THE YEAR –Tim Hansen, Hansen Engineering
10. RAISING REGIONS AWARD – Townsville Enterprise
11. SOCIAL RESPONSIBILITY AWARD –Pynmanto Equine Encounters
12. ENCOURAGEMENT AWARD –Georgia Bancroft, Blended Townsville Image credits: Creative Flare NQ
The Great Australian Dream has long been characterised by the image of owning a spacious suburban home. Yet, as societal values and lifestyles shift, and pressures on finances continue, so too does our perception of homeownership. Millennials and younger generations are increasingly gravitating towards inner-city living with convenient amenities. Coupled with the need to attract over 20,000 new skilled workers over the next five years ahead of the region’s historic $33+ billion project pipeline, Townsville – driven largely by necessity – is emerging as a key player in the transformation of housing models, positioning itself as a prime destination for domestic migration.
Recent statistics reveal a compelling trend: approximately one in five metropolitan residents are contemplating a move to regional areas. This significant shift highlights a growing desire for the benefits of regional living, such as greater access to nature, combined with the conveniences traditionally associated with urban centres.
Historically, the Great Australian Dream has been synonymous with owning detached dwellings on a large block, and for many this remains true. However, today's younger generations are redefining this dream with at least half of the Australian population believing the ‘Australian dream’ is no longer possible because of the rising cost of living. Prioritising proximity to work, cultural amenities, and vibrant urban environments over traditional suburban homes is also a trend with the preference for inner-city living driven by a desire for convenience, community, and lifestyle integration.
Townsville is at the forefront of this shift, remaining a competitively affordable relocation option – with average cost of living figures (housing, childcare, parking etc.) coming in 50% cheaper than metropolitan capitals, and embracing innovative housing solutions as a response to modern housing demands. Unlike traditional homeownership, Build-to-Rent (BTR) developments, for example, involve large-scale rental properties managed by institutional investors. These projects are designed
with tenants' needs in mind, offering high-quality rental units with amenities such as on-site gyms, communal spaces, and maintenance services.
Housing remains a critical focus for Townsville Enterprise – the region’s peak economic development body, with conversations underway to deliver innovative solutions on land currently available for residential land use in Townsville North Queensland.
Townsville Enterprise CEO Claudia Brumme-Smith acknowledges housing as a critical enabler to deliver on the untapped potential of the region, recognising the current housing shortage as an epidemic that could threaten the $33 billion project pipeline.
“Townsville is undergoing a significant transformation, and this is also reflected in how we approach housing solutions. The BTR model, and infill housing options represent a vital step forward, providing solutions that meet the needs of today’s renters who are looking to relocate to the region to not only to benefit from the career prospects on offer, but also the unrivalled coastal lifestyle we enjoy in the North,” Claudia says.
In June this year, through positive advocacy with the State Government, $35 million was committed to kickstart the development of Townsville's North Rail Yards – a project offering high-density living to attract highly skilled workers to the region.
But to secure the housing stock needed to deliver the historic project pipeline for the region, numerous solutions are being called for, many driven by metro residential trends, and a demand for balance between regional and major city funding support.
"State and Federal government housing funds need to commit to regional housing versus capital cities. Regions are in critical need of support simply to remain competitive, and this ask will remain key to our ongoing advocacy.”
Townsville Enterprise CEO Claudia Brumme-Smith and Cr Ann-Maree Greaney inspect the North Rail Yards site
“ Townsville has land available for development – in all forms, be that high-density or standard residential housing – but trunk infrastructure to open this land up for use is also a gap. The challenge is complex, but we have the solutions available if the right support is secured through public and private investment,” Claudia says.
The recent commitment by the Department of Defence Housing Australia (DHA) to invest in Townsville’s housing sector highlights another significant milestone, pledging to develop 500 new rental properties ahead of an influx of defence families through to 2025.
Other options being considered – and widely adopted by investors all over the country include high-density living and town houses which reflect a strategic response to changing housing preferences and demographic trends.
The city’s commitment to urban renewal also goes beyond residential housing, looking at major infrastructure projects, such as the recently secured rebuild of the Great Barrier Reef Aquarium, part of Stage 1 of the Townsville’s Waterfront Renewal project. These initiatives not only enhance the city’s appeal but also enhance an already attractive destination for those considering a move from metropolitan areas.
Townsville is positioning itself as a city that embraces innovation and change. A shift towards inner-city living and broader trends in housing and lifestyle preferences, gives Townsville prime opportunity to attract new residents and shape its future as the most liveable regional city in Australia.
As a member of the Townsville Enterprise community, you will be contributing to the economic growth of our region AND tap into our professional network to build strategic relationships, increase your brand profile and marketing reach, be a part of our advocacy as an industry leader.
Join us today!
With thanks to our 320+ members
Locally based North Queensland property developer, Maidment Group, has become synonymous with delivering luxury projects for Townsville locals to call home, but its latest offering promises to redefine the property market across the region.
Already capturing plenty of attention and soon to set a new standard for apartment living in the North, Maidment Group’s Marina Residences Apartment Tower is waterfront luxury with a difference.
Should the name Marina Residences sound familiar, over the past two years Maidment Group have been busy delivering the first stage of the Marina Residences project, which has seen the landscape of the Mariner’s Peninsula completely transformed.
Consisting of a collection of luxury Marina Homes overlooking the Breakwater Marina, these awardwinning residences have recently been completed, with an exclusive group of Townsville residents now calling the waterfront destination of the Marina Residences project home.
With the first stage now complete, Maidment Group are preparing for the second stage of the project, which will feature Townsville’s most premium and exclusive apartment tower.
As the Townsville property market continues to power ahead, with North Queensland becoming a highly desirable destination for interstate buyers looking to relocate, and local buyers searching for their next dream home, the demand for high-end residential property across the region continues to surge.
“Both Townsville locals and those looking to call the region home, deserve an opportunity to enjoy a way of life which compares with what is on offer in Brisbane, the Gold Coast and other major cities,” states Maidment Group Managing Director, Glen Maidment.
“Maidment Group is committed to delivering the very best quality projects and as the spotlight shines brightly on the opportunities available in the North, Maidment Group is proud to announce the formal release of the Marina Residences Apartment Tower.”
Taking prime position along the iconic, mastfilled waterscape within Townsville’s Mariner’s Peninsula, with its spectacular views overlooking the Breakwater Marina, The Strand, Castle Hill and Magnetic Island, the Marina Residences Apartment Tower is positioned in one of the most breathtaking locations in Australia and provides a rare opportunity to live in one of Townsville’s most unique and exclusive waterfront settings.
Renowned Brisbane based architect, bureau^proberts, have been appointed to lead the design team for the apartment project, with the final form of the tower representing a significant step forward for the local property landscape and very much brings to life, the vision to create a city defining structure.
“It was fundamental to the design concept that the project complements the location and aligns with the North Queensland way of life,” says bureau^proberts Senior Partner and creative director for the project, Dan Liddy.
“The Marina Residences Apartment Tower embodies that philosophy, and ultimately aims to deliver an outcome which rivals the very best residential developments currently available throughout the country.”
Consisting of fifteen high-end apartments and two ultra luxury sky homes, the number of residences on offer is more exclusive than the location in which the project resides.
With three very distinct and unique floor plans to choose from, each design features three bedrooms and has been curated with generous proportions in mind, and a focus on maximising the relationship with the waterfront.
“Key to the design intent of the building was that there were no compromises between each apartment design. Each floorplan needed to be as generous as the next and had to interact with the elements that make the site so unique. With picture framed views over the CBD, Castle Hill and the Strand, and a sweeping outlook towards Maggie from all apartments across all levels of the building, the relationship residents will have with the landforms surrounding the project is something incredibly special,” says Dan.
While the apartments on offer at Marina Residences are impressive and promise to set a new standard for what luxury living means in Townsville, a 495sqm Sky Home which sits at the very top of the tower, is set to shatter expectations and reimagine what penthouse living is like in North Queensland. Occupying a full floor of the tower, with 360-degree views of the Townsville skyline and waterfront, this one-of-a-kind residence plays host to arguably Queensland’s most luxurious master bedroom suite.
But the project really comes into its own when you look at what is included within each residence. You will quickly find there have been no shortcuts when ensuring the very best has been included throughout the project.
“Refined natural elements such as engineered timber floors, the finest New Zealand wool carpets and an abundance of luxurious European stone are key features of the design palette for each apartment. Combined with bespoke custom joinery, precision crafted tapware and state-of the-art Gaggenau appliances, we have ticked every box to ensure the future residents can expect a first-class experience from the moment they step foot inside,” says Glen.
It doesn’t stop there either, if you are lucky enough to call the Marina Residences Apartment Tower home, you will access to an exclusive rooftop pool and sundeck area, separate gym facilities and even a private meeting and dining room, should you wish to host a function and dazzle your guests in style.
“Positioned along one of the Queensland coast’s most coveted locations, within Townsville’s most iconic lifestyle precinct, the Strand, the Marina Residences Apartment Tower represents a once in a generation opportunity and will without doubt be the most significant project ever to be delivered by Maidment Group,” states Glen.
With stage one of the project having previously sold out prior to construction commencing and the team at Maidment Group already fielding significant interest in the Marina Residences Apartment Tower prior to its formal release to the market, if you are looking to secure a place within Townsville’s most exclusive address, you will have to be quick.
To express your interest in the Marina Residences project, contact the team at Maidment Group on 07 4721 2822 or go to maidment.com.au.
The project's Sky Homes feature luxurious master bedroom suites (Artist Illustration)
Established in 2018, the Healthy Waters Partnership for the Dry Tropics is at the forefront of reporting on the health of Townsville’s waterways. Comprised of over 20 Partners from business, industry, research, community, and all levels of government, the Partnership plays a vital role in ensuring the longterm sustainability of our region’s creeks, rivers, and coastal waterways.
By reporting on water quality, fish, litter pressure, habitat health, and hydrology, the Partnership combines and analyses a range of environmental data from Partner organisations to provide an independent assessment of the region’s aquatic ecosystems. The findings are published in the annual Townsville Dry Tropics Waterways Report Card, which grades the overall health of each basin from ‘Very good (A)’ to ‘Very poor (E)’ and serves as an essential tool for informing local water management practices and educating the wider community about the importance of waterway health.
Healthy Waters Partnership’s Executive Officer, Kara-Mae Coulter-Atkins, explains that their work is all about ensuring that Townsville’s waterways are preserved for generations to come.
“By providing the Government, industry, and the wider community with a clear, independent picture of the health of our waterways, it encourages and empowers everyone to champion waterway health in our region,” Kara-Mae explains.
“The Report Card provides a snapshot overview of multiple parameters assessing the current health of our environment in a single, easy-to-read format.
It is designed to assist key organisations to make informed management decisions and collaborate on projects to improve waterway health at a fine scale regional level. Equally it encourages the wider community to be more conscious of how their actions might affect our waterways and calls for the community to be stewards by getting involved in clean-ups or citizen science projects.”
The Bohle Basin was highlighted as an area requiring improvement in the latest few Report Cards, resulting in a focus of management activities from Partners who have since been titled the “Champions of the Bohle”. Despite only covering 10% of the Townsville region, the Bohle Basin is home to roughly 50% of Townsville’s population! The Partnership is calling for the community to be a part of the collective action and learn ‘how to help our waters’ today.
Looking ahead, the Healthy Waters Partnership for the Dry Tropics aspires to expand its efforts beyond Townsville and into the broader Burdekin region, providing a more comprehensive understanding of the health of waterways across the entirety of the Dry Tropics region.
To learn more about the work of the Healthy Waters Partnership, the Champions of the Bohle, or read their latest Townsville Dry Tropics Waterways Report Card, visit their website: drytropicshealthywaters.org
Those interested in contributing to the protection of our local waterways can also become member Partners, sign up for the Partnership’s newsletter, or follow them on social media to learn more about upcoming community involvement opportunities.
