BDmag Issue 23 - January to March 2025

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TOWNSVILLE’S GROWING SOVEREIGN CAPABILITIES

Positioning NQ as a rising strategic hub for defence, manufacturing, and renewable energy

BUILDING STRONGER TEAMS THROUGH CUSTOMISED EMPLOYMENT

Offering innovative and inclusive solutions to meet specific business needs

5 MINUTES WITH...

Meet the people behind the business with this selection of quick reads

Uniquely designed, handcrafted excellence since 1974.

Bartlett Master Jewellers design and create unique, timeless pieces of fine jewellery that reflect sophistication and distinction. Each individually designed and handcrafted piece uses only the finest natural gemstones and precious metals. At Bartlett Master Jewellers you gain from the experience and reputation that this family owned and operated business has established since 1974. Visit our design studio to see the handcrafted difference.

How

ON THE COVER

Jody Goldring, Human Resources Manager at TAFE Queensland

Photography by Sonia Warrell, Hello Muse

EDITOR

Julie Johnston

EDITORIAL & ADVERTISING ENQUIRIES

M: 0415 908 896

E: info@bdmag.com.au W: bdmag.com.au

CONTRIBUTORS

Georgie Desailly, Julie Johnston, Kaitlyn De Lai, Meghan Boland, Sarah Dummer

BDMAG PHOTOGRAPHERS

Sonia Warrell, Hello Muse

DESIGN & PRINTING

MAK Media and Hastings Printers

PUBLISHER

Creative Concepts PR ABN 77 899 099 507 c/- Suite 2, 1-3 Barlow Street, South Townsville QLD 4810

DISTRIBUTION

BDmag is published quarterly and distributed in Ayr, Charters Towers, Home Hill, Ingham and Townsville

We acknowledge the Bindal and Wulgurukaba peoples as Traditional Owners of the land on which we operate and pay respect to Elders past, present and future. BDmag is committed to providing a media platform that is diverse and inclusive

COPYRIGHT

All contents of BDmag are subject to copyright. No part of this publication may be reproduced or transmitted in any form without prior written permission from the publisher. The views and opinions of the authors and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of the information at the time of print, the publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences including loss or damages from reliance on information in this publication. BDmag is printed on FSC certified, sustainably sourced paper.

Letter from the Editor

As we enter a fresh new year, many of us will set health goals, so this issue’s cover story is a timely reminder of the importance of not only prioritising our own health, but also that of our employees and colleagues.

In sharing her story of how a casual chat in the office encouraged her to book a mammogram – a decision that saved her life – Jody Goldring highlights the vital role of early detection and a proactive approach to health. Too often, we hear stories of people who have delayed health appointments because they’ve prioritised their work schedules. As business owners and managers, it’s something we should take on board by fostering a workplace culture where health and wellbeing come first.

This could mean implementing workplace health initiatives, as our article explores, or something as simple as leading by example. For me, the past year brought an ongoing reminder of this. My work schedule was frequently disrupted by occupational therapy, specialist appointments, and eventual surgery to repair an injury I sustained during a shortlived netball hobby. (Fun fact: I’m still typing this letter in a hand splint!).

My team has seen firsthand that I prioritise health appointments, and we regularly have candid chats about physical and mental health. We've created a culture where they know they can schedule appointments during work hours when necessary, take time off to rest and recover, and ultimately put their wellbeing first.

As we embrace the year ahead, I encourage you to reflect on how you can make health a priority – for yourself and those around you. Start by taking a well-deserved moment to relax over a cuppa and enjoy this issue of BDmag. I wish you a healthy, happy, and fulfilling year ahead, where wellbeing takes centre stage.

MANAGING EDITOR

COMMUNITY Spotlight

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Are you getting the most from your Property Manager?

With the recent changes in Queensland’s rental legislation, property management is facing a new set of challenges around compliance and tenant relations. This raises a crucial question: is your property manager truly equipped to protect your investment and maximise your returns? Let’s find out.

Key Changes Property Owners Need To Know

The latest updates to rental laws have reshaped the role of property managers including:

1. Rent Increase Limits: New rules now restrict how frequently rents can be increased. This now requires a strategic approach to rent reviews and tenant negotiations.

2. Minimum Housing Standards: Properties must now meet basic standards to ensure safety and functionality. Compliance here isn’t optional – it’s a must.

What Makes a Great Property Manager?

Modern property management goes beyond collecting rent and arranging repairs – it’s about partnership, foresight, and trust. The best managers are proactive in protecting your investment and enhancing your property’s value. Here’s what sets top-tier property managers apart:

Transparency & Communication

The best property managers keep you fully informed on inspections, compliance updates, and tenant matters. They don’t wait for you to ask – they reach out.

Routine Inspections with Advanced Tools

By conducting regular, detailed inspections with tools like 360° cameras, effective

property managers ensure your property is well-maintained and stays compliant with evolving legislative changes.

Revenue Protection

A vigilant property manager closely monitors every aspect of your portfolio’s financial performance, including lease terms and tenant charges, to ensure you’re gaining maximum returns.

The Bottom Line

As the role of property managers continues to expand, so too does their importance in protecting your investment. At Explore Property Munro & Co, we go beyond the basics with transparent, techpowered management that exceeds compliance. Our dedicated team ensures your property’s financial performance is always on track – so you can sit back, relax, and let us handle the rest.

Contact us today at 07 4421 5900 or via munroandco@exploreproperty.com.au to learn how we can help you navigate these changes and make the most of your property investment.

Is Your Property Manager Up to the Task?

✓ Are they proactive in sharing critical updates about your property?

✓ Do they manage a reasonable number of properties, ensuring your investment gets sufficient attention?

✓ Are they well-versed in recent legislative changes and actively helping you stay compliant?

Local housing plan to drive Townsville’s future

Townsville City Council is looking to the future needs of the city and its housing with its new Local Housing Action Plan.

The plan was adopted in late 2024 and outlines actions that Council and partners like the development industry and the State Government can take to support the delivery of housing for Townsville.

The plan is part of Council’s commitment to growing a city of the future, including becoming Northern Australia’s hub for future industries.

Councillor Paul Jacob says working with stakeholders like the development industry and the State Government was essential for the plan to succeed.

“The Local Housing Action Plan will put our city in good stead for the future as we continue to see a surge in our population,” Cr Jacob says.

“All three tiers of government are needed to deliver infrastructure to support housing.

“The Local Housing Action Plan sets out to increase the rate of new housing delivery from around 700 to at least 1,200 new homes each year, to increase the proportion of new housing delivered as infill, and to maintain Townsville’s affordability advantage relative to capital city housing markets.”

Townsville’s City Activation and Housing Incentive Policy’s Component One supports infill housing development including new housing construction, conversion of existing non-residential floorspace to housing and new lot creation.

Cr Jacob says the incentive included waivers of infrastructure charges between $75,000 and $250,000.

“This incentive is really focused on supporting new housing delivery in existing urban areas, generating investment, increasing housing diversity, supporting community activities and creating employment opportunities for locals,” he says.

The Local Housing Action Plan also proposes changes to planning regulation to better support small lot and townhouse-style development in both existing and new urban areas.

“Infill development will allow us to maximise the use of vacant and under-utilised parcels of land across our city. This will consolidate our city, boost local businesses, allow more people to live close to work and existing services, and increase the walkability of neighbourhoods,” Cr Jacob says.

“This is all especially important as we continue to work to build up the city not just for the residents we have now, but for our growing population that is projected to continue increasing over the coming years.”

City Activation and Housing Incentive Policy

Images supplied by Townsville City Council

HEALTH IS WEALTH

THE ROI OF EMPLOYEE WELLBEING

When Jody Goldring started a new role in Human Resources in November 2023, she never imagined that a casual chat in the office would end up saving her life.

“The topic of mammograms came up, and a few colleagues were sharing their recent experiences,” she recalls. “I hadn’t had one yet. I was planning to wait until I turned 50, but one team member quickly mentioned that screenings could now start as early as 40.”

Within fifteen minutes of that conversation, Jody booked her first-ever mammogram, thinking little of it at the time. But that one appointment changed everything.

“The initial scan revealed one tumour, with further investigations revealing a total of six, the largest being six centimetres,” Jody reflects. “If I’d waited another three years like I was planning to, it would have been a completely different story. I had no signs, no symptoms, and no family history. My tumours were flat, which meant I wouldn’t have felt them with self-exams. That conversation saved my life.”

Diagnosed only two days after transitioning from a contractor to a permanent role at TAFE Queensland, Jody found strong support in her new workplace, which she says made a huge difference in helping her navigate what lay ahead.

“Being in a work environment where I could have open conversations not only led me to get checked but also allowed me to prioritise my health after finding out,” she says.

“Once I was diagnosed, I had the flexibility to adjust my schedule – whether that meant taking lunch breaks earlier, rearranging my working hours for appointments, or using leave if I needed extended time off.

“ The team really worked to support my needs throughout the entire process. Knowing things like my leave were being taken care of meant I could focus on what mattered.”

Whilst Jody was able to catch it early, local General Practitioner, Dr Jonathan Fenton, highlights

Jody Goldring with her colleagues at TAFE Queensland who encouraged her to get a mammogram

“Several factors contribute to men’s tendency to delay health appointments and overlook health concerns. Traditional notions of masculinity often discourage men from seeking help, leading to a ‘tough it out’ mentality.

how common it is for people to delay medical appointments due to job demands. In fact, according to a 2023 study by the Australian Institute of Health and Welfare, over half of Australians delay medical care due to work obligations.

“Early detection, through screenings and check-ups, can significantly improve health outcomes,” says Dr Johnny.

“When diseases are diagnosed in their early stages, there are often more treatment options available, increasing the chances of successful outcomes. Early intervention can also slow down or even halt the progression of many diseases, preventing further complications and improving overall health and wellbeing.”

As the co-owner of Verve Men’s Clinic, Jonathan points out that men, in particular, are more likely to neglect their health — a pattern also supported by research on gender disparities in healthcare.

“In one study, only four in ten men visited their doctor in the previous year for preventative reasons,” he says.

“Fear and denial can also play a significant role, with men avoiding medical attention due to fear of a diagnosis or a reluctance to acknowledge vulnerability, and a lack of awareness about health risks and the importance of preventative care.

“Discussions about men’s health and health in general in the workplace can help break down stigma, increase awareness, and encourage employees to take the time to address health problems when they arise, which reduces their risk of needing to take more time off work later for treatment or recovery.”

Director of Active HR, Rhett Stubbs, emphasises that employees are a company’s most valuable asset, and that implementing best-practice HR strategies, including health-focused policies, enhances both talent attraction and retention.

“Proactively positioning your company by designing a governance framework that supports employee health and wellbeing has a very positive impact,” Rhett says.

“In my almost 30 years as a HR practitioner, I’ve seen first-hand the divergence of difference between employers who ‘take’ and employers who ‘care’.

“I’ve never seen society more polarised, and for employers that creates a significant risk. Stress builds stress, and when people come to work stressed, it can be very detrimental to the company as a whole if it is not managed well.

James Jensen, Functional Medical Practitioner and owner of Hello Health, delivering a corporate health talk to business owners and staff, sharing tips to prioritise health

Owner of Verve Men’s Clinic Dr Jonathan Fenton says men are more likely to neglect their health

Jody advocates for fostering a workplace culture that encourages open and transparent conversations about health

“However, when employees feel their health is genuinely prioritised, engagement and productivity increases. It makes a difference in attracting top talent, especially in North Queensland's competitive labour market.”

While Employee Assistance Programs (EAPs) offer a foundation, many organisations are realising the need for more comprehensive and proactive initiatives. Options like health screenings, nutrition workshops, and flexible scheduling are now crucial in addressing employee wellbeing on multiple levels.

“These kinds of programs aren’t just 'nice-to-haves' anymore – they’re increasingly essential,” says James Jensen, a Functional Medical Practitioner and owner of natural health clinic, Hello Health.

James frequently delivers workplace health talks and collaborates with organisations to develop customised corporate health plans focused on both employee wellbeing and company profitability.

“ With most Australians spending about a third of their lives at work, employers have a unique opportunity and also a responsibility to proactively support their employees’ health,” he shares.

“In many workplaces, I meet employees who are stressed, sleep-deprived, and pushing through as if it’s just part of the job.

“When employees have access to information and support for health concerns like significant PMS symptoms, painful menstrual cycles, or sleep and weight challenges, it enhances their overall wellbeing and workplace performance.

“They feel healthier, more engaged, and work more effectively, which reduces unscheduled absences, boosts productivity, and ultimately benefits the organisation’s profitability.”

James emphasises that having a corporate health plan is critical for reducing presenteeism – when employees work despite illness –which costs Australian businesses an estimated $34 billion annually.

“Whilst there is still value in traditional services that employ coping strategies and counselling sessions, for many businesses this becomes too costly, and often takes employees away from their work for too long,” he says.

“A strong corporate health strategy instead boosts productivity and

strengthens workplace culture by identifying key areas for improvement.

“By proactively addressing employee needs, it helps businesses identify and manage early signs of burnout before they escalate, saving time and resources in the long run and reducing the risk of extended absences or setbacks down the line.”

For Jody, this culture of care made a tangible difference when she returned to work part-time in November 2024 following her treatment. The ongoing flexibility has been invaluable, allowing her to prioritise her recovery while still easing back into her role.

Small, thoughtful gestures made a difference too –like the flowers and note on her first day back.

“ The note read, ‘Take things at your own pace’. Those words meant more than the flowers themselves. Actions speak louder than words, and they demonstrate how valued I am,” Jody says.

“The reason I mention this is because sometimes there is a mentality that ‘everyone is replaceable,’ which can put pressure on people to return to work faster than they’re ready to – and that is in all different circumstances, not just illness.

“I’ve been fortunate to work in supportive environments, and I’ve always tried to promote that from a HR perspective as well. If you don’t support your employees, it’s hard to retain them. You don’t want to replace them – you want them back at work as soon as they’re able to.”

She urges businesses to reassess their approach to employee wellbeing, advocating for a work culture that prioritises support, flexibility, and open communication.

“For some people, work is all they have,” she adds. “The role of the workplace in supporting and aiding recovery should not be underestimated.

“To create a safe and healthy workplace culture, it’s essential to build an environment of trust where open discussions are encouraged, normalised and the humanity of people is put first.”

$34 BILLION

Estimated annual cost of presenteeism in Australia, where employees work despite illness, affecting productivity.

(Source: Safe Work Australia)

1 IN 5

Number of Australian workers experiencing high or very high levels of stress due to workplace issues, leading to increased risk of burnout.

(Source: Australian Psychological Society)

23%

Increase in productivity reported by companies that implement comprehensive employee wellness programs, according to a recent study.

(Source: Harvard Business Review)

65%

Employees who say they’d stay longer with a company that offers robust health and wellness support, highlighting the link between wellbeing and retention.

(Source: Gallup Workplace Report)

30%

Reduction in sick leave and absenteeism in workplaces with proactive health strategies, saving time and resources.

(Source: Workplace Wellness Alliance)

A THIRD OF THEIR LIVES

The average time Australians spend at work, making workplace support crucial to maintaining long-term health and wellbeing.

(Source: Australian Bureau of Statistics)

Launching Circular Futures NQ:

Innovation and Sustainability Summit

In May 2025, Townsville will host Northern Australia's inaugural Circular Futures NQ – Innovation and Sustainability Summit to explore a range of innovations, solutions, and approaches to building a resilient future. The summit will bring together thought leaders, innovators, change-makers and community representatives to collaborate on bold ideas, tackle shared challenges, and drive progress from across the regions and beyond.

Running from May 13 to 15, this dynamic event offers a packed program of thought-provoking discussions, growth through collaborative workshops, insightful panels and opportunities to explore new pathways through transformative ideas.

The theme, “Together Towards Tomorrow,” underscores the collective effort required to address critical challenges such as waste management, climate resilience and how we design for the future.

The summit will foster collaboration, empower businesses of all sizes to join the discussion, and accelerate the adoption of sustainable models and practices across a range of industries.

Whether you’re looking to reduce costs, boost efficiency, or scale sustainably, you’ll learn from quality speakers and have the chance to collaborate with leading minds in innovation and sustainability.

This summit serves as a powerful platform to engage, network and showcase regional business talent and innovation while highlighting North Queensland’s critical role in the global shift towards a sustainable economy. Attendees will leave inspired and equipped with practical solutions to harness the unique opportunities that regional Queensland offers.

Townsville's growing sovereign capabilities

In the heart of regional Queensland, Townsville North Queensland is emerging as a vital nexus of sovereign capabilities, positioning itself at the forefront of Australia’s future economic and strategic landscape.

As the nation heads towards the 2025 Federal Election, the city’s growing expertise in defence, onshore manufacturing, critical mineral refining, and renewable energy production is proving vital to the country’s energy security and national resilience. Through initiatives like the North Queensland Hydrogen Consortium, JetZero’s sustainable aviation fuel project, ABEL Energy’s methanol facility and the immense value of the Northwest Queensland critical minerals corridor, Townsville is not just preparing for the future – it’s actively shaping it.

A Rising Hub for Onshore Manufacturing and Critical Minerals

One of the most striking aspects of the region’s recent transformation is its burgeoning role in onshore manufacturing and critical minerals refining. As global supply chains become increasingly vulnerable to geopolitical shifts and environmental disruptions, Australia has begun to refocus efforts on securing critical industries within its own borders. Here in the North, this shift is well underway.

Director of Regional Development and Investment, Chris McDougall, says the city has become a magnet for investment in manufacturing sectors once dominated by overseas production.

“Significant activity in industries such as advanced manufacturing, metal and mineral processing, and defence, will see several high-profile projects break ground in the coming years,” Chris says.

“The region’s focus on onshore production not only strengthens local economies but also gives us the sovereign supply chain that decreases our reliance on imports and ensures there's an opportunity to value-add through battery manufacturing, energy storage, and local refining or processing.”

“With an investment pipeline of over $36 billion, from both public and private investors, Townsville North Queensland is rapidly establishing itself as a manufacturing powerhouse in the North, strategically critical to the world's decarbonisation plan.”

Defence Capabilities: A Strategic Advantage

Following announcements early in 2024, Townsville is now Australia’s capital of defence, home to Lavarack Barracks, one of the largest military bases in Australia. The region’s role in Australia’s Defence Strategy will see an additional $8.5 billion in defence capability investment, making it a pivotal player in the nation’s security framework.

With the region’s proximity to the Pacific and Southeast Asia, Townsville is uniquely positioned to support Australia’s military forces. This, coupled with an increasing presence of advanced military technology, and robust training and logistical facilities, further cements the city’s role as a cornerstone of the nation’s defence infrastructure.

An example of cutting-edge innovation is the newly developed North Queensland Simulation Park (NQSpark) supporting training, research, education, and test and evaluation endeavours, with a particular focus on defence.

Cubic Defence Australia has its national headquarters in Townsville and is excited about growth opportunities in the region across its field of advanced collective training and simulation.

Edify's proposed green hydrogen production plant within the Lansdown Eco-Industrial Precinct (artist render)
Sun Metals Zinc Refinery All images supplied by Townsville Enterprise Limited

Australian Army undertaking evacuation operation training as part of Exercise Sea Raider 2023

“The growing demand for advanced technology means Townsville can expect to see a host of new employment opportunities in the defence industry, including in our field of training and simulation,” says Mark Horn, Director of Strategic Development.

“Given our commitment to the region and to skills and workforce growth, we’re piloting a nationally recognised training qualification in simulation and interactive technologies with veterans and school students, to ensure we build the necessary capabilities in the region.”

Renewable Energy and Future Fuels: Leading the Charge

Beyond defence and manufacturing, Townsville is at the vanguard of Australia’s renewable energy transition, with the city fast becoming a key player in sustainable fuel production. After years of relying on imported oil and gas, Townsville is taking significant steps toward addressing the nation's fuel security, with groundbreaking projects that will produce the next generation of low-carbon fuels.

North Queensland Hydrogen Consortium brings together several major players, including local and international companies aiming to establish Townsville as a leading hydrogen hub. Hydrogen is increasingly seen as a critical energy source for the future, particularly in the decarbonisation of heavy industry and transportation.

JetZero is a pioneering sustainable aviation fuel (SAF) project – the first of its kind in Northern Australia. Focused on producing SAF locally using renewable energy to reduce the carbon footprint of Australia’s aviation sector, this project will reduce Australia's reliance on imported fuel and opens up significant export opportunities in the fast-growing global SAF market.

ABEL Energy Methanol Project is a world-class methanol production facility in Townsville which will help reduce Australia’s reliance on fossil fuel imports while positioning the city as a key player in the growing global methanol market.

Strategic Role in the Election Debate

For the first time in decades, Townsville is poised to play a central role in Australia’s energy future. Moving beyond its historical reliance on external sources and establishing itself as a key player in the nation’s quest for energy sovereignty and sustainability. As Australia heads towards the 2025 federal election, the strategic advantages offered by Townsville's expanding sovereign capabilities will play a critical role in national conversations.

Securing the future of Townsville North Queensland

As a member of the Townsville Enterprise community, you will be contributing to the economic growth of our region AND tap into our professional network to build strategic relationships, increase your brand profile and marketing reach, be a part of our advocacy as an industry leader.

Join us today!

With thanks to our 320+ members

ELEVATING BUSINESSES THROUGH Creative Storytelling

Fresh off winning two prestigious industry accolades, Creative Concepts PR is expanding its services to provide an integrated approach that combines impactful media coverage with creative marketing solutions.

Since its inception in 2019, Creative Concepts PR has become synonymous with helping businesses and organisations build brand credibility and establish themselves as leaders in their field through creative storytelling and strategic media coverage.

Led by Julie Johnston, who was recently named 2024 North Queensland Communications

Professional of the Year at the 2024 North Queensland Media Awards, the agency was born from a desire to help businesses better communicate with their audience and provide the media with newsworthy stories that would otherwise fly under the radar.

“Journalists are constantly on the lookout for compelling stories, yet many businesses and organisations either don’t know how to put themselves forward to the media or fail to recognise when they have something that is genuinely newsworthy,” explains Julie, who has over two decades of experience in the PR and marketing industry.

“That’s where we come in – serving as the conduit between the media and our clients. We find the beating heart of a story and great visual opportunities to create newsworthy media pitches for journalists that amplify our clients’ voices and ensure their message reaches the right audience at the right time.

“Whether it’s a product or service that helps people or makes a positive impact, we’re always asking: ‘What is it that you have to say that the world needs to hear?’”

Over the years, Creative Concepts PR has led a range of local, state, and national media campaigns,

earning themselves multiple accolades in the process, including the 2022 Townsville Chamber of Commerce 'Best Micro Enterprise' award and ‘Campaign of the Year’ at the 2024 North Queensland Media Awards for their national coverage of the 2023 Professional Bull Riders (PBR) Monster Energy Tour Grand Finals.

Julie attributes this success to the agency’s strong media relationships, expertise in crafting compelling stories, and a deep understanding of journalistic needs, which is further strengthened by their role as the publisher of BDmag.

“Having worked on both sides of the media landscape, we know what makes a story newsworthy and the type of content journalists’ want,” she says.

“When done effectively, publicity does more than just increase brand awareness – it builds trust and can position a person or organisation as a leader within their field or industry.

“We focus on ensuring our clients are remembered for their authenticity and expertise, with the goal of having the media seek them out for expert commentary on future issues.”

In 2022, Creative Concepts PR launched its quarterly 'Meet the Press' events, designed to connect the public directly with journalists and gain valuable insights into effective media engagement. Building on this success, they launched the 'Create Your Own PR' self-paced online course in 2023, empowering individuals with the tools to confidently manage their own PR efforts.

Now, after recognising the growing demand for holistic marketing solutions, the agency has expanded its services to include digital strategy, event marketing and activations, content production, and more – now all under one roof.

“Our clients wanted more than just great media coverage – they sought solutions that aligned with their broader marketing strategy,” explains Julie.

Kaitlyn De Lai, Sarah Dummer, Julie Johnston and Meghan Boland
“The team at Creative Concepts PR stands out for its professionalism and genuine approach. They consistently deliver wellthought-out, timely pitches that achieve the best outcomes for their clients, journalists, and the audience.”

“It’s a natural progression for us because media coverage isn’t a one-time effort; its true value lies in amplifying it across platforms like social media, LinkedIn, and email databases to maximise impact.

“From strategy coordination and content creation to digital marketing and media coaching, we can help clients develop and implement holistic PR and marketing solutions that align with their overall business objectives.

“We also collaborate with and manage third-party specialists to ensure a seamless execution of projects and campaigns from start to finish.”

Creative Concepts PR now boasts a team of four dedicated skilled professionals across marketing and PR, with digital marketing specialist Sarah Dummer rounding out the skillsets offered by Julie, Meghan Boland and Kaitlyn De Lai.

“Sarah brings extensive expertise in digital marketing and social media, which has really enabled us to proactively further diversify our offerings, particularly in the digital strategy space,” says Julie.

“As a team, our collective skillset allows us to provide holistic marketing and media solutions to elevate our clients’ brands and credibility, whether that be through short-terms campaigns or working alongside them as an extension of their marketing team.”

Julie says their unique approach is rooted in their relatability and personal experience marketing their own business.

“Having navigated these challenges ourselves, we not only know what needs to be done but can meet business owners where they are at,” she says.

“We pride ourselves on having transparent and genuine relationships with all our clients, which allows us to have those open and honest conversations and guide them through the process to ensure they feel confident and supported every step of the way.”

Building

brand credibility and leads through creative media and marketing solutions.

Media & Marketing Strategy

Media Coverage & Coaching

Digital Marketing & Paid Ads

Event Marketing & Activations

Content Creation

PR Courses & Resources

“What do you have to say that the world needs to hear?”

Creative Concepts PR won two prestigious industry awards at the 2024 North Queensland Media Awards

Julie also offers professional emcee services, recently earning praise at the inaugural NQ Women’s Leadership Forum Image credit: Chasing Dreams Photos by V
Paige Van Lunteren, former 7NEWS Townsville Reporter, now 7NEWS Gold Coast

MINUTES WITH...

EDDIE BORG

NQIT

Tell us about yourself and your business.

Originally from Malta, I’ve lived in Australia since I was 29. I’ve had quite the diverse career path – I've transitioned from being a waiter in my teens, to being an electrician in my twenties, to being a plumber in my thirties, and finally an IT business owner in my forties.

I’ve always been business minded and had a lifelong interest in technology, so owning an IT business was a natural fit. I get to ride the tech wave and enjoy the challenges and rewards that come with owning a business.

I lived in Melbourne for 23 years but had visited Townsville on several occasions. I loved the laidback lifestyle and the genuine, no-BS people of NQ. I also saw the need for a high-quality complete Managed IT Service provider in the region, so it was an easy decision to move to Townsville in 2017. No traffic, great people, great business opportunities and getting to walk the Strand every day – what more could you want?!

Looking back eight years later, I can say that building NQIT has been an incredible journey. I’ve been fortunate to make so many great connections across North Queensland – both personally and professionally. One of the most rewarding aspects has been assembling the right team. It’s not just about finding talented and dedicated people; it’s about recognising the person’s unique strengths and shaping roles that allow them to thrive.

Equally rewarding has been forging strong, long-term relationships with our clients. From the beginning, I was committed to building a business that focused on ongoing, tailored IT solutions rather than ad hoc services. This approach means we deeply understand our clients’ business, which lets us provide a first-rate reliable service that evolves with their needs.

NQIT’s reputation has gone from strength to strength – and every day I’m excited for the next step in the journey.

What has been the most challenging aspect of being a business owner?

When I started the business over 25 years ago, I had very little business management experience and didn’t realise how fast a business can grow – and the impact this can have on your family and personal life. It has taken me over 20 years – and starting again from almost zero – to learn from my past work-life balance mistakes.

The biggest lessons learnt have been that quality of services and customers trumps volume and profit margins, and having a supportive business and life partner is key to one's success. No matter how good you are and how hard you work, the key is to surround yourself with people that hold the same principles and values as yourself. Good things will follow!

What is a fun fact about yourself?

I love to cook! Outside of work, you'll likely find me in the kitchen listening to some jazz with Chris Botti, George Michael or Sade, while making pasta (my signature dish – just ask my friends!).

What is the best piece of business advice you ever received?

Blind trust is the biggest mistake one can make in running a business.

Going forward, what is next on the cards for your business?

I enjoy what I do daily, which is helping new customers transition from almost an IT ‘ground zero’ to a complete Managed IT Services environment. I’ll never tire of seeing our staff and clients alike achieve their goals through the technology systems and business processes we provide as a unified team.

While we’ve built a solid presence in Townsville, I’ve been spending time in Mount Isa over the last six months, where we now have several established clients. I see significant potential for expansion across North Queensland – from Mackay to Cairns, and out west to Mount Isa.

Nowadays, cyber security is (or should be!) a major concern for all business owners. I’d like to increase awareness about cyber security, and help North Queensland businesses protect themselves and minimise their cyber risk.

In short, my sole focus is to grow NQIT into the leading name for Managed IT Services and cyber security in the North Queensland region.

Eddie Borg onsite with a Mount Isa-based client

ASHLEY DE-CAMPO

Liquidluxe IV

Tell us about yourself and your business. I have been working as a Registered Nurse across rural Queensland for nine years, and currently work part-time in a primary healthcare setting as a Clinical Nurse. I have always been driven by my love for seeing others smile and making them feel safe and supported in their most vulnerable times.

More recently, I had the desire to move outside of my comfort zone, and combining my love for helping others and my interest in holistic healthcare seemed like the perfect way to go about it. I attended an IV nutrition course in Sydney in June 2024, and while on an overseas holiday, I sought out opportunities to meet with experienced health professionals across the UK and Europe who offer the service, which led to the launch of Liquidluxe IV.

My Liquidluxe IV mission is to empower others to take proactive steps toward optimal health. Through mobile and in-clinic services, we provide convenient access to essential vitamins, minerals and hydration, tailored to an individual’s unique needs.

What has been the most challenging aspect of being a business owner?

Before launching Liquidluxe IV, I was prepared to face the challenges of introducing a service that many people may not be familiar with or have existing misconceptions about. My journey has not only been about offering the service but also educating others about the value of IV vitamin therapy, addressing common misconceptions, and building trust with clients.

What is a fun fact about yourself?

I always say that if I ever win lotto, I will buy acreage and create a dog's dream home and adopt/save as many dogs as I can.

What is the best piece of business advice you ever received?

When second guessing myself in the early stages of creating my business, my fiancé would always say – "if it works out, that's great! Even if things don't go the way you plan, you will learn and grow in the process."

Going forward, what is next on the cards for your business?

Looking ahead, I am excited to build on the momentum my business has already gained through valuable partnerships with local businesses between Townsville, Ingham and Ayr.

Additionally, I will continue to expand my own knowledge and skills to offer more services within our community that fit perfectly into our health and wellness paradigm.

JAYSON LEWIS Confection Obsession

Tell us about yourself and your business. After spending a decade building my career in hairdressing, I had a sudden onset of a facial pain disorder called Trigeminal Neuralgia which spread to cover my entire face 24/7 within 9 months. I knew I wouldn’t be able to do hairdressing again and that I won’t be able to work for someone else again.

After six years, I decided to stop allowing my brain (anxiety) and body to limit me, and I decided to learn sugar work – something I always wanted to learn but was too scared to try. Sinking your hands into super-hot molten sugar? YIKES.

It started simply with friends taste testing and suggesting I take it to markets to see how it goes. Almost immediately we saw that we would need to develop our recipes to allow for commercial production, which was quite the rollercoaster!

We specialise in cut rock candy using no machinery, old school techniques and basic equipment, choosing to focus on incredible, accurate flavour and texture. We’ve expanded the range to also include marshmallow, gummies and freeze-dried confections with more to come.

What has been the most challenging aspect of being a business owner?

I don't enjoy the business side of the business. That’s where my husband Scott comes in. He’s the brains and I’m the hands.

What is a fun fact about yourself?

My creative side stops my brain turning off. I’m always jumping from one idea to the next – from when I wake to when I fall asleep (and probably still in my dreams).

Sometimes they cross, get mixed up and bring about something new and wonderful. Many of the best things are made from an accident or something going “wrong”.

What is the best piece of business advice you ever received?

“Every complaint is an opportunity to gain a loyal client” was something I was told in hairdressing, and I still believe it today.

Going forward, what is next on the cards for your business?

We’re showing no signs of slowing down with growth and expansion in wholesale, online sales and our new brick and mortar store. I’m building up strength to handle larger batches – slinging 10kg of sugar over a hook isn’t the easiest thing to do for a tiny 45kg lad and I’m sure is quite the sight to see!

BUILDING STRONGER TEAMS THROUGH CUSTOMISED EMPLOYMENT: A win-win for businesses and job candidates

In today’s competitive marketplace, businesses are seeking innovative ways to meet their business needs, enhance productivity, streamline operations, and foster inclusive work environments.

Customised Employment (CE) offers a solution by bridging the gap and focuses on aligning the strengths, interests, and preferences of job candidates – particularly those with disabilities or employment barriers – with the specific needs of businesses.

Since founding Towards Better in 2020, Ricky Esterquest and his team have worked with thousands of people to create positive change within the community through the inclusion of people with disabilities in valued social roles.

“As the workplace evolves, so too must hiring strategies,” says Ricky.

“Traditional hiring processes can overlook talented individuals whose skills may not fit neatly into standard roles or be able to compete amongst a stack of resumes.

“Customised employment challenges this by abandoning rigid job descriptions and instead crafting roles that highlight individual contributions. It fosters an inclusive culture that resonates with socially conscious consumers and builds employee loyalty.

“CE works because it’s personal – one person at a time, one business at a time. It’s not just about filling

• Ideal work conditions. 1 Outcome: Discovery creates a detailed profile of a Job Seeker’s interests, strengths, abilities, contributions and ideal work conditions to design a meaningful and valued role.

Purpose: Understand and highlight the job candidate’s:

• Work interests.

• Workplace contributions.

3

Purpose: Smooth integration of the employee into the workplace.

Job Supporter’s Role:

• Analyse job requirements.

• Observe training and supervision.

• Suggest adaptations for learning or accessibility.

• Mentor and guide workplace and employee.

vacancies or ‘placing and praying’; it’s about developing opportunities that drive mutual long-term success.”

Playing a key role in facilitating CE, Towards Better helps by connecting employers with job candidates. They conduct the ‘Discovery’ phase of the CE process to identify candidates’ strengths and ideal work conditions, design roles to meet business needs, and provide on-site guidance for smooth workplace integration.

While employers manage funding of the role, training, and daily oversight, Towards Better offers ongoing support to adapt training, build confidence, and promote independence, ensuring long-term success.

To meet the growing demand for education around CE, Towards Better is hosting a workshop for HR professionals, business owners, and managers.

Exploring how to identify unmet business needs, tailor roles to employee strengths, and implement CE strategies for long-term success, this session will help you uncover untapped potential within your team, all while fostering a culture of growth, diversity, and inclusion.

For more information, visit humantix.com/au and search 'Towards Better'.

Purpose: Collaborative engagement between the Job Developer and employer.

• Research the Business: Understand operations and challenges.

• Identify Needs: Highlight tasks the job candidate can address.

• Educate: Share benefits of customised employment.

• Connect: Introduce the job seeker to the business.

• Negotiate: Develop a tailored role that meets both parties' needs.

Outcome: Job Development connects the Job Seeker’s skills and interests with business needs, negotiating a tailored role that benefits both the Job Seeker and the employer.

Outcome: On-Site Job Supports ensure the employee’s success by blending natural workplace training with tailored assistance from a Job Supporter, who gradually fades their involvement as confidence grows.

Overall Goal:

The overall goal is to create a customised, meaningful job that aligns the Job Seeker’s strengths and interests with business needs, ensuring long-term success through tailored support and workplace integration.

The Tangible Benefits of Customised Employment (CE)

Enhanced Productivity – by aligning the skills and talents of the potential employee with the unmet business needs of the employer, every team member is positioned to contribute at their highest potential.

Streamlined Operations – the ability to reassign essential yet routine tasks enable senior staff to focus on higher-value, strategic responsibilities, and enhances a business’s overall efficiency.

Improved Retention and Engagement – employees working in roles that align with their skills and passions are more likely to stay long-term, reducing turnover and long-term recruitment costs.

Positive Social and Brand Impact – implementing CE demonstrates a commitment to diversity and inclusion, strengthening the company’s brand reputation, attracting top talent and retaining customers.

Real-Life Impact: A Mutually Beneficial Relationship

Through the implementation of Customised Employment processes, job candidates like Caleb and Lochlan have found roles that align with their skills, while businesses like Explore Property Munro & Co and King Konz have reaped the rewards of improved efficiency and a motivated workforce.

Explore Property Munro & Co and Caleb

Caleb joined Explore Property Munro & Co over 12 months ago, assisting the team by preparing marketing materials and performing administrative tasks that free up valuable time for sales agents and enables them to focus on core business activities. Over this period his confidence has grown, and he has formed meaningful relationships with colleagues.

“I wanted to extend an opportunity to someone who may face employment challenges, and we have a number of tasks in our business that can be done either from home, office, or out in the community and they didn’t need a degree to do it they just needed to be a good human,” says Jools Munro, Director of Explore Property Munro & Co. “Towards Better found us Caleb, and he is the icing on our cupcake.”

King Konz School of Music and Lochlan

Costa and Julie Hagiaglou, coowners of King Konz, contacted Towards Better to help fill the gap and address administrative challenges their team were experiencing. They were matched with Lochlan who joined the team over a year ago as an Office Assistant. Lochlan’s ability to manage the tasks that were previously overwhelming the team has allowed them to focus on their core mission: connecting the community through the joy of playing music.

Identify Unmet Needs:

Learn how to pinpoint overlooked tasks that, if addressed, can boost overall efficiency and business operations.

Tailor Roles to Strengths:

Discover strategies to align unique talents with business needs for enhanced productivity.

Streamline Operations:

Free up leadership and senior staff by delegating essential yet time-consuming tasks to capable team members.

Lochlan’s enthusiasm for his role is palpable, saying, “I finally have a paid job, and I really enjoy where I’m working.”

According to the team at King Konz, the initial trial with Lochlan quickly proved his value, and the partnership with Towards Better made the process seamless.

“It’s part of our mission to have fun, and Lochlan embodies that while delivering exceptional support. We didn’t look back after the trial – it’s been the perfect fit,” says Julie.

Enhance Employee Engagement:

Foster a workplace culture of inclusion, improving morale, retention, and team synergy.

Proven Strategies and ROI:

Gain access to actionable tools and real-life success stories, showing the measurable benefits of inclusive hiring practices.

Innovative Solutions: Explore customised employment as a progressive and impactful workforce solution.

Renewed energy leads to Chamber growth

Townsville Chamber of Commerce experienced a year of growth and renewed energy in 2024. With new memberships increasing by more than 40% since January last year, their commitment to connecting, informing, and advocating has never been stronger.

Heidi Turner, Townsville Chamber CEO, has had an exceptional first year at the helm.

“Last year was an amazing year of growth for us. Membership and event attendance increased, and we’ve built relationships and collaborated with a range of stakeholders, which is key to the long-term success of our region,” says Heidi.

“Driving us are our core pillars to advocate, connect, and inform. We are not funded by government, which means we can voice the concerns of our members on a range of issues without fear or favour. We’ve been actively representing our members at all levels of government—navigating local and state elections, and now preparing for a federal election to complete the trifecta!

“Locally, we meet regularly with council, and with the support of many, we were successful in halting the paid parking expansion. At the state level, we’re tackling payroll tax reform, insurance inequities, workforce development, crime, housing, and red tape – critical areas for reducing business costs in North Queensland.

“Our federal advocacy focuses on rising insurance costs, industrial relations, fuel excise, and changes to skilled migration.”

Last year the Chamber launched new events and initiatives, which will return this year.

The inaugural Raising Regions Conference brought together thought leaders to showcase and discuss regional innovation and opportunities. The Behind the Scenes Coffee events offered unique insights into local industries, while the Welcome to Townsville Event warmly welcomed newcomers to the business community.

Other popular events such as the Chamber Business Awards, CBD Coffees, Chamber on Tap, and the 38 th Annual Golf Day will all return this year.

The team also created popular educational initiatives that will return next month like the Start Right oneday workshop, providing business fundamentals for people thinking of starting a business; and the successful partnership with TAFE that delivered the Certificate IV in Small Business and Entrepreneurship to three cohorts last year.

Chamber also recently launched the New Horizons Program to assist women into employment. Funded under the Skilling Queenslanders for Work scheme, it is set to make a meaningful impact in the year ahead.

“With an exciting calendar of opportunities to connect, learn, and grow, there has never been a better time to join us. Whether you’re a microbusiness owner or the manager of a multinational organisation, the Chamber is here to help you thrive in 2025!” says Heidi.

+ Co

A boutique agency redefining real estate in Townsville Whaites

With a bold vision, personalised service, and a commitment to community, Whaites + Co is redefining the Townsville real estate market with their boutique offering and setting a new benchmark for exemplary service within the industry.

Starting a business in just 30 days may seem like an overwhelming task for many. But for Jess Whaites, it was the perfect opportunity to build something truly extraordinary.

“I was working as an independent sales agent with another firm when the principal sold the business,” recalls Jess. “I found myself faced with two choices: join another agency or take the leap and go out on my own.

“After spending the last 14 years working in various roles within the real estate industry, stepping out to become the director of my own company and representing my clients felt like the perfect next step in my professional property journey.”

Driven by a commitment to outstanding service and local expertise, Whaites + Co has become a trusted name in the market.

Since launching on 1 November 2023, Jess has had fast success, achieving over $29 million in property sales in her first year. The agency also boasts one of the lowest average days on the market – just seven days from listing to under contract.

Jess credits the boutique nature of the agency and their core values of consistency, communication, transparency and understanding for allowing the team to provide exceptional service in a fast-moving and ever-evolving property market.

“ We have such an incredible team, and being a smaller agency means we can offer that personalised experience,” says Jess.

“This is important because our work is about so much more than buying and selling properties – it’s about helping people find a place they can truly call home.”

It’s this philosophy that has earned Whaites + Co a reputation for exceptional performance and fostered a loyal client base, who appreciate the agency’s deep local knowledge.

“As a long-time local of over 30 years here in Townsville, I have an understanding of what’s important to our current residents and those looking to move here and join us in our wonderful city,” she adds.

“From Bushland Beach to Mount Louisa, Burdell to North Ward, we’re your local agent and we know the greater Townsville market like the back of our hand.”

Jess has also prioritised building strong relationships with local businesses and suppliers.

“Our success is tied to this community,” shares Jess. “The values of the agency are really underpinned by who we are professionally and personally.

“Being a local business, we make it a point to collaborate with local suppliers, including florists, signage teams, gift hamper creators, photographers, and videographers.

“The success of the agency has also allowed us to utilise our public profile to support a number of local and significant charities in our region that are close to our hearts, including as naming rights sponsor for the Althea Projects’ 50 th Anniversary Gala.”

The success and community commitment has not gone unnoticed, with Jess named as a finalist in the 2024 Townsville Chamber of Commerce Business Awards Young Businessperson of the Year category. She has also achieved industry accolades at the recent Agents’ Agency 2024 Awards, as a finalist in the Effective Business Unit of the Year category and winning the Rising Star of the Year–Business award.

With a stellar foundation year behind them, Whaites + Co are excited to keep growing, building lasting relationships, and contributing to the growth of North Queensland.

“We’re just getting started,” adds Jess. “There’s so much more to come, and we’re looking forward to playing a key part in shaping Townsville’s future – both within the property market and beyond,” she says.

“The real estate market is booming in Townsville right now, and with the right agent guiding you through the process, there has never been a better time to maximise the sale price of your property.” If you’re looking to sell in 2025, book an appraisal with Jess

Your Local Agent

Our team is here to guide you through every step of the sales process with care and expertise.

We believe in making your property journey a smooth and effortless one, always keeping your best interests at heart.

You can trust us to be by your side, offering professional advice and support every step of the way.

Jess with Sales Administration Assistant, Steven Marsilio

Now offering Corporate Health presentations tailored to your workplace.

It’s no secret that your employees are your biggest asset.

What’s covered in a Corporate Health presentation?

These sessions address the key areas that drive workplace performance and employee satisfaction including:

• The importance of quality sleep and how to improve it

• How nutrition fuels energy and focus

• The role of hormones in stress, productivity, and mood

• Strategies to prevent sickness and burnout

Book a Corporate Health Presentation with James today.

Boost staff productivity, reduce absenteeism, and foster a thriving workplace with help from James Jensen and the team at Hello Health. @hellohealth.au

NQ Women’s Leadership Forum

More than 200 people attended the inaugural NQ Women’s Leadership Forum held at the Mercure Hotel Townsville in early November. The event was brought to life by Dianne Newell (The People and Culture Link), emceed by our own Julie Johnston and featured former-athlete-turned-doctor, Jana Pittman as keynote speaker, alongside a host of inspiring local business leaders.

Image credits: Chasing Dreams

guests, clients, Board Members, staff, and friends all coming together to celebrate the

Katie De Lacy, Darren Frakes and Greg Fysh
Michelle Morton, Dan Morton and Ann-Maree Greaney
Greg Sexton, Duane Gibson and Martin McDonough
Michael Brosnan, Tonaea Strogusz and Zac Strogusz
Photos by V
Kieran Keyes, Tara Harrold, Keesha Booth, Jana Pittman, Clair Ryder, Sandra Moore, Janelle Poole, Julie Johnston and Dianne Newell
Tamara West and Kerrin Sampson
Sheena Swan and Shania Lott
Amy Dalling, Angela Williams, Laura Ferguson, Caitlin Smith and Ayisha Lewis
Dianne Newell and Taylor Grady
Premise hosted its Annual Client Function at Flinders Lane in November, marking a significant milestone – 20 years in Townsville. The evening was a resounding success, with
occasion.
Image credits: Cathie Calder Photography
Premise Celebrates 20 Years in Townsville
Duane Gibson, Maria James, Adam Pease and Patrick Brady
Russell Perkins, Darran Knight, Michael Sorbello, Kent Burbidge and Seth Brogen
Amanda Skinner, Nikki Strano and Jessica Clausen

2024 North Queensland Tourism and Events Awards

The 2024 North Queensland Tourism and Events awards were held at the Queensland Museum Tropics, Townsville in November 2024, celebrating the incredible achievements of the region’s tourism operators, event organisers, and community leaders.

01. ACCOMMODATION – HOTEL AND BUSINESS CONFERENCING VENUE – The Ville Resort-Casino

02. ACCOMMODATION – CARAVAN AND HOLIDAY PARKS – Charters Towers Tourist Park

03. DINING – CAFÉ AND CAUSAL DINING –Hervey’s Range Heritage Tea Rooms

04. DINING – RESTAURANT – Shorehouse

05. BARS, BREWERIES AND DISTILLERIES AND NEW TOURISM BUSINESS OR EXPERIENCE – Ardo Rooftop

06. TOURS, ATTRACTIONS AND EXPERIENCES –Billabong Sanctuary

07. TRANSPORT AND HIRE SERVICES –SeaLink North Queensland

08. BEST DESTINATION EVENT –SeaLink Magnetic Island Race Week

09. BEST MAJOR EVENT – Queensland Country Bank Stadium – P!nk Summer Carnival 2024

10. EXCELLENCE IN ACCESSIBLE TOURISM –Aquascene Magnetic Island

11. EXCELLENCE IN SUSTAINABILITY –Pilgrim Magnetic Island

12. OUTSTANDING CONTRIBUTION BY A VOLUNTEER –Robyn Edwards

13. RICHARD POWER AWARD FOR OUTSTANDING CONTRIBUTION – Michael Jones Image credits: Townsville Enterprise

Georgia Neilsen, Lisa Woolfe, Desley Ralph and Kaydon Ralph
Nicole Hogan, Fiorenza Ferrari, Achim Wetz, Will Chippendale, Mark Scott, Cassie Mendo, Isaac Lilo, Darren Spearman and Eileen Tom
Amy Howell, Kalvin Moore, Adam Hinks and Jan Van Arkel
Hannah Gates and Zoe van de Wall
and Clare Leya
Rohan Bruyeres and Philip Cheng
Mark Cruickshank and Jodie Kennedy
Edwards
Bob and Del Flemming and Cameron Grifiths
Kelsey Mathison, Naomi Loizou, Desleigh Drew, Ashlee Flood and Janine Dooley
Michael Jones
Heather Bruce, Indika Ariyawansage, Beth van Kooten, Cara Ewington and Tim Richardson
Bradley and Raylea Thomson

A perfect partnership

Brand ambassadors can be game changers for businesses and organisations, often bringing a new layer of authenticity and reputational support. However, the success of these partnerships usually hinges on finding individuals whose personal values and stories resonate with the brand’s mission and core values.

This was certainly the case when Queensland Country Bank selected women’s rugby league superstar, Romy Teitzel, as their ambassador in 2023.

At just 25, Romy has already achieved incredible milestones in her career – two NRLW Premiership titles, a State of Origin victory, and a key role with the Brisbane Broncos. But what set Romy apart for Queensland Country Bank wasn’t just her impressive athletic record – it was her alignment with the bank’s commitment to supporting individuals through financial challenges.

Like many Australians, Romy has had to juggle financial pressures with her personal and professional aspirations – a balancing act that Queensland Country Bank strives to help its Members navigate.

“Until recently, NRLW players didn’t have multi-year contracts, which made financial planning tricky,” explains Romy.

“I’m now a professional athlete and a teaching student but have the same financial pressures as most people. But with the support of Queensland Country Bank, I’ve been able to focus on my goals –both on and off the field.”

Queensland Country Bank CEO Aaron Newman says that selecting an ambassador whose values align closely with the bank’s ethos was a top priority – something he believes is essential for any business or organisation when searching for the right partnership.

“As a member-owned bank, our mission is to empower our Members to

take control of their financial future and achieve their personal goals,” says Aaron.

“Romy embodies this commitment in everything she does. Like so many of our Members, she has navigated her own financial challenges while always keeping focused on her dreams.”

Aaron also says Romy’s role as a community advocate and her dedication to empowering the next generation, particularly young girls looking to break barriers in sports and beyond, was another key aspect.

“As a proud North Queenslander, Romy is not only an outstanding athlete but a powerful role model who is community-minded and encourages others to dream big and push past their limits,” he adds.

“She’s the perfect embodiment of what it means to be member-owned—putting people first and supporting them every step of the way.”

For Romy, the partnership is more than sponsorship – it’s a shared commitment to making a meaningful impact.

“Working with Queensland Country Bank has been a natural fit,” says Romy, who now has her sights set on the Australian Jillaroos selection.

“They’re all about empowering people, and that’s what I strive to do both on and off the field.

“Whether it’s inspiring young girls to dream big or helping others make smart financial decisions, I’m proud to represent a brand that aligns with my values.”

Queensland Country Bank announced Romy Teitzel as their brand ambassador in 2023
CEO Aaron Newman with Romy

Your Local Agent

We’re local, we live and breathe this beautiful city and we love this community for its diversity, energy, and opportunity.

That’s why Whaites + Co are the safe pair of hands you can rely on when it comes to buying or selling your Townsville home.

If you’re looking to sell in 2025, book your appraisal here

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BDmag Issue 23 - January to March 2025 by BDmag - Issuu