Regional News-Optimist September 23, 2021

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Town to pull out of tourism group

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Will look for other ways to promote By John Cairns Staff Reporter

In a bombshell out of Town Hall, the Town of Battleford is giving notice that they are pulling out of Destination Battlefords. At their regular council meeting Monday night, council voted to to give written six months notice to terminate their agreement with the tourism organization so they can consider other options to promote tourism in the town. This move is sure to reverberate in the local tourism sector, with huge implications for the future of Destination Battlefords. It was town CAO Ash Alam who made the recommendation to consider alternative options to promote the community. He said Destination Battlefords did a great job for different things over the years, but said there were “some things we felt did not work” for the community. “We are better getting some other platform to try,” said Alam. The Town of Battleford pays a yearly cost of $48,315 to Destination Battlefords under their agreement, according to

Mayor Ames Leslie. But that annual cost has turned out to be a major sore point for council. They made clear Monday they felt they were not getting value for money, citing a lack of focus on Battleford. “We’ve given it a fair run for our money, it’s not like we’ve just been in this for a couple of years,” said Councillor Shelley BoutinGervais. “I just don’t think we got the benefit from the amount of money that we’re putting in to it. I think there’s perhaps other options out there that we could promote ourselves in a more effective manner.” Councillor Doug Laing agreed. He noted that with the COVID-19 slowdown and the hit to such things as sports tournaments, “we need this tourism marketing to work harder than ever and to help to drive some people to the restaurants, to the hotels and to our community,” he said. “It needs to really take the lead here, and I think the fact that we’re able to look at some new options is going to be good. And I’m in favour of this.” Councillor David

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George said he would support exiting even earlier than six months. “If we can get out sooner I am all for that. I think we’ve spent enough money over the last number of years,” said George. Councillors Kevin Russell, Alexis Christensen and Judy Pruden also supported pulling out and exploring new options. Pruden also has been on the Destination Battlefords board. Pruden noted in her remarks that “some of the targets that were laid out” for Destination Battlefords had not been met. “It’s not an easy decision because this is a partnership to develop tourism between two communities,” said Mayor Leslie, pointing to Battleford and North Battleford. The mayor also pointed to some other efforts being done to promote tourism in Battleford. He noted a couple of weeks earlier, CJNB’s Grant Schutte had done a “two-minute splurge” in which he promoted the Fred Light Museum, and noted the uptick from that “was big.” “It was probably some of the best tourism promotion we’ve gotten in the

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Heather Mcnab of Maple Creek has been a regular over several years of the Summer School for the Solo Voice in North Battleford. Now she comes to the Battlefords to perform the one-woman show Shirley Valentine, hosted by the Battlefords Community Players. See the story on Page 7. Photo by Jayne Foster

last year and a half, so it made me wonder why we couldn’t get more of that.” Mayor Leslie acknowledged the Destination Battlefords board could come back to speak to council within some time, but said

“we need to start the ball rolling on what it looks like to look at different options,” he said. “It’s not an easy decision but I can agree with council,” said Leslie. The resolution carried

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unanimously. Council is also directing administration to explore whether they can get out of the agreement earlier in three months instead of six; Alam said they would look into that.


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