Regional News-Optimist January 13, 2022

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T H E B AT T L E F O R D S

Regional

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Thursday, January 13, 2022

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CUplex to become InnovationPlex Rebranding likely to happen in spring By John Cairns Staff Reporter

Larry and Sheila Heitt of Unity created this outdoor curling rink at their cabin to enjoy some outdoor family fun over the holidays. | Photo courtesy Donna Boser

Battening down the hatches to deal with Omicron By John Cairns Staff Reporter

The City of North Battleford has indicated it will not be letting up any time soon in their efforts to deal with the Omicron variant. At their meeting Monday night, council accepted administration’s rec-

ommendation to continue with the current restrictions at their various facilities, including the current proof of vax/negative test requirements. The city is continuing with the restrictions, according to City Manager Randy Patrick, because “we’re still not sure of the hospital numbers”.

“We just don’t know enough about what’s going to happen with this and the numbers are going up fairly dramatically.” He noted current numbers of COVID-19 in the province are running at about 1,000 cases a day. While little change is coming to current Continued on Page 5

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InnovationPlex is the name being put forward by the naming rights holder, Innovation Credit Union, to rebrand the Credit Union CUplex in the spring of 2022. At Monday’s council meeting in North Battleford, council heard a presentation from Innovation Credit Union CEO Dan Johnson about the proposed rebrand for the recreation and theatre complex. According to Johnson’s presentation, the move is prompted by Innovation’s move to become the first federally-regulated credit union in the province. That process is in its final stages and is expected to be complete sometime this spring. “With that provided us an opportunity to review our logo and some of our naming arrangements we have at different facilities,” said Johnson. One thing that will be happening is a modernized “butterfly” logo for Innovation Credit Union with a new design and letter styling, as well as reference to Innovation as a “federal credit union.” Those changes will be noticed by customers at Innovation’s branches throughout the province. But it was also decided to modernize and update the name at the CUplex. According to Johnson, the intention is to replace the name CUplex with InnovationPlex, and also add the descriptor “recreation and cultural centre” in that branding. It was “a good opportunity for us to more showcase the partnership and our name Innovation Credit Union.” But they also wanted to showcase the words “recreation and culture centre” because “it was an original genesis of the partnership ...”

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The production and development of brand materials to begin as soon as possible. Johnson indicates they will introduce “InnovationPlex - Recreation and Cultural Centre” around the same time that they become federally regulated. Innovation has held the naming rights for the recreation complex since it opened in 2012. The credit union had paid $1.5 million to secure naming rights for the life of the entire complex, which includes the Dekker Centre, the Northland Power Curling Centre, NationsWEST Field House and the Battlefords Co-op Aquatic Centre. Each facility also has its own naming rights, and various other sponsorships cover the interior of the facilities. The sponsorships were a result of a major community campaign to raise $10 million towards the capital costs of the construction.

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