ARTISAN HOME TOUR COMMITTEE AMY HENDEL, Hendel Homes
HOUSING AFFORDABILITY INSTITUTE PETER COYLE, Larkin Hoffman
HOUSING FIRST MN FOUNDATION JEN MCALPIN, McAlpin Marketing
HOUSING FIRST MN NETWORK TONY WIENER, Cardinal Homebuilders, Inc.
CENTER FOR HOUSING CAREERS PAUL GRABOW, Robert Thomas Homes, Inc.
AT-LARGE MEMBER NATHAN CARLSON, Highmark Builders, Inc.
AT-LARGE MEMBER MALORIE DRUGG, Marvin
AT-LARGE MEMBER JIM FUSCHETTO, Lyman Companies
AT-LARGE MEMBER RYAN HANSON, Sustainable 9 Design + Build
AT-LARGE MEMBER ALEX LELCHUK, Lelch Audio Video
AT-LARGE MEMBER JARRETT PARKS, D.R. Horton, Inc. - Minnesota
Staff
EXECUTIVE LEADERSHIP
CHIEF EXECUTIVE OFFICER JAMES VAGLE
ASSOCIATION STAFF
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS LAURA BURT
MEMBER SERVICES MANAGER KIM CARTER
MEDIA RELATIONS MANAGER KRISTEN CROSSMAN
SENIOR DIRECTOR, HOUSING POLICY NICK ERICKSON
ART DIRECTOR MANDY FINDERS
VICE PRESIDENT, LEGISLATIVE & POLITICAL AFFAIRS MARK FOSTER
VICE PRESIDENT, EVENTS & WORKFORCE INITIATIVES TOM GAVARAS
POLICY ASSOCIATE GRACE GREENE
SENIOR VICE PRESIDENT, GROWTH & ENGAGEMENT KATE GUNDERSON
SENIOR DIRECTOR, FINANCE TAMMI HALL
MARKETING & ENGAGEMENT MANAGER SARAH HINDERMAN
PROGRAM OPERATIONS MANAGER NIKKI HUBIN
SENIOR DIRECTOR, COMMUNITY IMPACT SOFIA HUMPHRIES
EVENTS COORDINATOR GABRIELLE LANENBERG
SENIOR ACCOUNT EXECUTIVE DEVIN LEHNHOFF
FOUNDATION PROGRAM COORDINATOR KRISTI MANNING
ACCOUNT EXECUTIVE KRISTIN MARVIN
STYLE & COMMUNITY CONTENT COORDINATOR MOLLY MCCHESNEY
CHIEF OPERATING OFFICER JANICE MEYER
DIRECTOR, EVENTS MARY CATHERINE PENNY
EVENTS COORDINATOR MORGAN RAY
FOUNDATION EXECUTIVE DIRECTOR & VICE PRESIDENT, DEVELOPMENT JESSICA RYAN
OPERATIONS COORDINATOR CASEY SCOZZARI
GRAPHIC DESIGNER PA GAR VANG
EXECUTIVE COORDINATOR KATE WIGLEY
Premier Showroom:
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Since 1886:
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Quality Products:
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All of the window and door displays are set in realistic vignettes, designed to help you imagine the possibilities for your own home.
Make Your Vision A Reality
Driven by Purpose & Progress
At the halfway point of 2025, it’s clear that the work of Housing First Minnesota is stronger, more strategic, and more essential than ever. I want to take a moment to reflect on the impact we’re making together and the momentum we’re building across all areas of our association.
Our advocacy efforts this year have remained tireless and centered on one of the most pressing issues facing our industry: affordability. The challenges are well known – rising costs, labor shortages, and regulatory barriers continue to weigh heavily on builders, remodelers, and homebuyers alike.
While this legislative session brought fewer policy wins than we had hoped, the conversations we’ve helped lead and the relationships we’ve built are laying a strong foundation for future progress. We remain encouraged by the growing coalition of industry leaders, nonprofit partners, and bipartisan policymakers who recognize that solving our housing challenges must be a statewide priority. The fight for attainable housing continues, and Housing First Minnesota will be at the forefront every step of the way.
At the same time, we continue to spotlight the craftsmanship and design expertise throughout our industry with our Artisan Home Tour. This year’s tour has been a success on every level, from beautifully crafted homes to the exclusive events that connect members, partners, and the public with the talent behind the work. These events showcase what our members do best and inspire future clients and collaborators alike.
I’m also proud to highlight the incredible work of the Housing First Minnesota Foundation. Through its build projects across the state, partnerships with local nonprofits, and dedication to transitional and supportive housing, your Foundation continues to demonstrate our industry’s deep commitment to community. This is impact that lasts far beyond the walls of a single home.
We are an association that advocates, connects, and gives back, and we do it all through the dedication of our members. Thank you for being part of this work. I look forward to everything we’ll continue to accomplish together in the months ahead.
Let’s Build it Together,
ART PRATT 2025 BOARD CHAIR, HOUSING FIRST MINNESOTA
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Need to Know
Subscribe to the Foundation Newsletter
Stay up to date on all the latest news from our Housing First Minnesota Foundation with our e-newsletter! From updates of build projects to upcoming events to new ways to get involved, this monthly email is the perfect way to stay in the loop.
LEARN MORE AND SUBSCRIBE AT HousingFirstMNFoundation.org
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Filling Your Open Positions with JobstoBuild
There are two critical issues facing our members at Housing First Minnesota: housing affordability and the industry workforce shortage. Through our strategic partnership with Building Talent Foundation, members unlock free access to JobsToBuild, an online platform for skilled job seekers and industry professionals to connect with one another. This portal has already seen success with member companies hiring skilled candidates.
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Advanced and Master Certification
Minnesota’s Green Path program is the leading energy efficiency and green building program for the residential construction industry in the state. As a part of Xcel Energy’s commitment to green building, it has teamed up with Minnesota’s Green Path to recognize new homes that go above and beyond in energy efficiency. Xcel Energy covers the $79 Advanced and Master Certification application fees for builders that build in their territory and achieve Advanced or Master certification on their homes.
LEARN MORE AT MNGreenPath.org
Advocacy in Action
LAYING THE GROUNDWORK FOR PRO-HOUSING REFORM
Minnesota’s 2025 legislative session has officially concluded. While the session began with uncertainty and required an extended special session to wrap up, it marked an important chapter in the growing movement for housing reform across the state. Although sweeping policy changes were not achieved this year, significant groundwork was laid for future success — and it was the unified voice of our industry that made that progress possible.
MOMENTUM BUILDS AROUND ZONING AND LAND-USE REFORM
This year, Housing First Minnesota and its partners in the Yes to Homes coalition brought unprecedented visibility and energy to the issues of zoning and landuse reform. As a founding member of the coalition, Housing First Minnesota led efforts to break down barriers to building affordable starter homes and close Minnesota’s growing homeownership gap. At the center of these efforts was the MINNESOTA STARTER HOME ACT, a bipartisan proposal backed by key housing committee chairs in both chambers. The bill sparked extensive debate and pieces of it remained in play until the final hours of the session. Ultimately, the legislature and Gov. Walz took the easiest path by maintaining the status quo. Nevertheless, the conversation has undeniably shifted. Lawmakers are increasingly hearing from constituents who want meaningful housing solutions, and that shift is due in no small part to the advocacy and engagement of our members.
TANGIBLE POLICY WINS FOR THE HOUSING AND CONSTRUCTION SECTORS
While major policy reforms stalled, the session delivered several notable victories for Minnesota’s housing and construction industries:
REGULATORY STABILITY: For the first time in three years, no new labor or environmental mandates were enacted. This regulatory reprieve offers welcome stability to an industry that has long faced an evolving patchwork of new requirements.
CONSTRUCTION WORKER MENTAL HEALTH FUNDING: Dedicated funding was secured to support mental health services for construction workers, a crucial investment in workforce well-being.
INSPECTION FEE ADJUSTMENTS: Modest increases to plumbing and electrical inspection fees — unchanged for nearly 20 years — were approved, balancing funding needs for important services with affordability for builders and homeowners.
LOBBYING CLARIFICATION: Many builders and experts who speak at public meetings, such as city council hearings, are now clearly exempt from lobbyist classification. This ensures that professionals can advocate for projects without facing additional compliance hurdles.
PRO-HOUSING INCENTIVES: The state can now prioritize pro-housing municipalities when awarding competitive development funds. Cities that allow multifamily housing, townhomes, and accessory dwelling units (ADUs), and reduce excessive mandates like parking minimums will receive preference for state-backed incentives — a strategic “carrot” approach that rewards innovation.
CIC/HOA OVERSIGHT: Legislation established a new oversight mechanism for Common Interest Communities (CICs), including a state ombudsperson and registration with the Department of Commerce, offering greater transparency for homeowners.
KEY REPLACEMENT FIX: Legislation was passed to reverse a 2023 law that would have prevented homeowners from replacing lost or broken keys — a small but essential fix that ensures Minnesotans can access their homes.
BIPARTISAN SUPPORT FOR REFORM GROWS
Throughout the session, lawmakers from both parties echoed what our
members have long known: Minnesota’s housing crisis cannot be solved without reforming outdated zoning and land-use policies.
REP. JIM NASH called out the entrenched “culture of no” that stifles new development and emphasized the need to remove regulatory roadblocks.
REP. MIKE HOWARD stressed that public dollars alone won’t solve the shortage, highlighting the need for structural policy changes.
REP. SPENCER IGO drew attention to the growing affordability gap and reaffirmed that zoning reform is the next essential step in addressing the state’s housing crisis.
LOOKING AHEAD TO 2026
All these achievements reflect the strength, unity, and persistence of Minnesota’s housing industry. Your membership in Housing First Minnesota gives our industry a powerful voice in shaping state policy, protecting our interests, and building a better housing environment for every Minnesotan.
As we turn our sights to the interim and 2026 legislative session, the foundation laid this year positions us strongly to push for the reforms we need. Together, we will continue to advocate for housing opportunity, affordability, and choice across our state.
REMEMBERING MELISSA HORTMAN
Housing First Minnesota joins others across the state in mourning the tragic loss of Speaker Emerita Melissa Hortman and her husband, Mark. As a longtime public servant and legislative leader, she was a powerful voice at the Capitol and steadfast advocate for equity across Minnesota.
2024 Housing Day at the Capitol
Building Balance:
INDUSTRY URGES STATE TO PROTECT AFFORDABILITY
A coalition of Minnesota’s leading homebuilding organizations, led by Housing First Minnesota, is calling on state regulators to protect home affordability as they prepare to update the state’s residential energy code. In a formal letter submitted this May to the Minnesota Department of Labor and Industry (DLI), the coalition urged the agency to balance enhanced energy standards
IN ENERGY CODE UPDATE
with the urgent need to keep new homes within reach for Minnesota families.
This united effort is supported by member-driven organizations including the Minnesota Realtors, Builders Association of Minnesota, and numerous regional builder associations. These associations, representing thousands of professionals across the housing industry, are standing together to ensure that the real-world
impacts of new code changes are heard at the policymaking table.
Central to the coalition’s message is a call to retain critical performance path options, specifically the Energy Rating Index and the Simulated Performance Alternative. These paths are essential tools used by Minnesota homebuilders to meet energy standards efficiently. Removing them, the coalition argues,
would disrupt the current market, where the majority of new homes are built under these models.
The letter also advocates for maintaining the state’s current efficiency standards, while introducing technical revisions to better reflect Minnesota’s climate and construction practices. Among the recommended amendments are updates to HVAC design temperatures and clearer guidelines on thermally isolated rooms.
The push comes in response to a 2023 law passed by the Minnesota Legislature that requires the state to go beyond the base standards of the International Energy Conservation Code (IECC). While the law aims to increase energy efficiency, housing leaders warn
it has stripped affordability from the list of core considerations. According to estimates, the cost of building a new home in Minnesota could rise by more than $40,000 by 2038 if affordability is not restored to the regulatory process.
This price increase would hit an already strained market. Minnesota currently has the highest new home prices in the Midwest, along with a growing housing shortage and a downturn in residential building permits. Industry advocates warn that without careful rulemaking, the state risks deepening its housing crisis and pricing out thousands of potential homeowners.
In their letter, the coalition also voiced frustration with repeated proposals they say fall outside the scope of rulemaking, costing builders time and resources. They emphasized that Minnesota already leads the region in energy-efficient housing among mid- to high-volume states, and that new rules should focus on long-term durability rather than short-term mandates.
The group also called for better training and communication between builders and code officials to ensure that new standards are applied consistently and understood clearly throughout the industry.
Housing First Minnesota and its partners continue to advocate for practical, achievable solutions that support both energy efficiency and housing affordability.
The Residential Building Code is also nearing completion, and Housing First Minnesota has been successful in blocking several unnecessary cost increases, including requiring EV charging capabilities in all new homes, whether buyers want EV chargers or not.
The next version of Minnesota’s Residential Building Code is expected to take effect in 2027, and member support will remain critical in ensuring the final code reflects the realities and priorities of the building community.
• ENERGY CODE TAG APPOINTEE: Eric Boyd, Arcxis
• RESIDENTIAL CODE TAG APPOINTEE: Curtis Johnson, Pulte Homes
LEAD PAINT RULE RESURFACES
Housing First Minnesota sent a letter to the Environmental Protection Agency (EPA) opposing Minnesota’s efforts to independently revise the federal Lead Renovation, Repair and Painting (RRP) Rule. The RRP Rule, enforced by the EPA since 2010, aims to reduce lead exposure during home renovations. Since 2016, the Minnesota Department of Health (MDH) has attempted to create its own version of the rule, completely rewriting work practice sections rather than adopting the EPA’s rule by reference, a standard approach in building codes.
Housing First Minnesota argues that the rewritten state rule is unworkable, creates confusion due to differing interpretations, and places too much emphasis on paperwork over actual health outcomes. Additionally, the rule’s complexity and cost could undermine shared goals of safety and affordability.
Supported by several industry groups, Housing First Minnesota urged the EPA to retain authority over the rule in Minnesota. Their letter also highlighted the opportunity for broader reforms, as the RRP Rule has not been significantly updated in 15 years.
Since 2016, Housing First Minnesota submitted a dozen letters, held public meetings, and conducted cost analyses demonstrating that MDH’s version would drastically raise remodeling costs without improving safety. This advocacy work delayed implementation of the rule by eight years.
Originally, the rule would have made basic renovations — such as window replacements — 2.5 times more expensive. Housing First’s efforts helped remove or revise costly requirements such as extensive pre-cleaning, retraining for each project, and wholehouse cleaning. Unsafe mandates involving standing water near electrical outlets and on-site decontamination trailers were also eliminated.
Labor and equipment rules were revised for practicality and alignment with EPA standards. These changes significantly reduced costs while maintaining safety.
Survey Signals Tense Outlook for Construction Industry Amid Cost and Backlog Pressures
A recent regional survey conducted by the Federal Reserve Bank of Minneapolis presents a mixed picture for the construction industry across the Midwest, highlighting ongoing challenges in maintaining project backlogs, managing rising costs, and navigating a shifting economic environment.
The survey collected over 250 responses from professionals representing a broad cross-section of the construction sector, including general contractors, specialty trades, suppliers, and developers.
While the rate of cost increases has moderated compared to the sharp spikes seen in 2021–2022, construction input costs, including steel, concrete, aluminum, and shipping continue to rise. Labor costs also remain elevated, with ongoing wage growth as firms compete for skilled workers. Despite these pressures, fewer firms are passing cost increases on to clients. Survey responses indicate that a smaller share of businesses raised prices for customers in the past six months, pointing to a continued margin squeeze.
Many companies are having to absorb additional costs which can put significant pressure on their profit margins.”
DECLINING BACKLOGS, HEIGHTENED COMPETITION
According to the survey, 58% of respondents reported a decrease in their project backlogs over the past six months – an increase from the same period last year. While 60% noted stable or higher levels of project completions, the drop in backlog activity raises questions about future workload consistency and overall pipeline health.
It may indicate that many firms will be struggling to maintain a steady flow of projects.”
CHANGING SENTIMENT COMPARED TO PREVIOUS YEAR
The survey also reflected a shift in industry sentiment from 2024 to 2025. Last year, optimism was driven by hopes of easing interest rates and increased activity. In contrast, current responses suggest that some clients are delaying projects, waiting for more favorable financing or cost conditions later in the year.
Despite current headwinds, the industry continues to show resilience. Some respondents noted stable demand in certain sectors and a commitment to pursuing available opportunities.
ERICK GARCIA LUNA REGIONAL OUTREACH DIRECTOR FOR THE MINNEAPOLIS FED
Despite the challenges, there’s still strong demand and opportunity. People are committed to making it work.”
ONE
SIZE DOESN’T
FIT
ALL: WHAT TODAY’S HOMEBUYERS WANT BY GENERATION
INSIGHTS FROM THE 2025 NAR GENERATIONAL TRENDS REPORT FOR BUILDERS AND REMODELERS
The housing market is always evolving, but this year’s Home Buyers and Sellers Generational Trends Report from the National Association of REALTORS® offers some particularly eye-opening shifts — especially for builders and remodelers looking to connect with today’s buyers.
From Baby Boomers buying with cash to millennials navigating high interest rates, each generation is bringing a distinct set of preferences, budgets, and motivations to the table.
BABY BOOMERS: LEADING THE MARKET WITH EQUITY
Baby Boomers (ages 60–78) have emerged as the dominant force in the housing market, accounting for 42% of homebuyers and 53% of sellers. Their financial strength is evident, with many leveraging substantial home equity to make purchases — often in cash — thus sidestepping high mortgage rates. This generation’s motivations include downsizing, relocating closer to family, and preparing for retirement.
WHAT BUILDERS SHOULD KNOW:
• Accessibility is key: One-level living, wider doorways, and minimal stairs are big selling points.
• Low maintenance wins: Homes with durable siding, composite decking, and easy-to-clean interiors appeal to Boomers focused on lifestyle over upkeep.
• Location still matters: Proximity to family, medical care, and community amenities make a big difference in their decisions.
MILLENNIALS: NAVIGATING AFFORDABILITY CHALLENGES
Millennials (ages 26–44) now make up 29% of homebuyers, down from recent years. Still, they’re a major market force— and their needs are unique. More than 70% of younger millennials are first-time buyers, often grappling with student loan debt and rising home prices. They’re focused on affordability, but that doesn’t mean they’ll sacrifice function or style.
WHAT BUILDERS SHOULD KNOW:
• Smaller footprints, smarter layouts: Think starter homes with flexible spaces that can grow with a family.
• Energy efficiency matters: Lower monthly utility bills are a huge draw.
• Tech sells: Smart thermostats, app-enabled locks, and prewired spaces are almost expected by this generation.
GENERATION X: EMBRACING MULTIGENERATIONAL LIVING
Generation X (ages 45–59) often flies under the radar, but they’re doing something notable: buying multigenerational homes. About 21% of Gen X buyers chose homes that could accommodate aging parents, adult children, or both.
They’re juggling caregiving roles and careers — and they need homes that can support that.
WHAT BUILDERS SHOULD KNOW:
• Flexible floor plans: In-law suites, finished basements, and private entries can make or break a sale.
• Soundproofing and separation: Multiple generations under one roof means privacy is crucial.
• Storage, storage, storage: Larger households come with more stuff — design with that in mind.
GENERATION Z: EMERGING BUYERS WITH DISTINCT PREFERENCES
They’re still a small piece of the pie — just 3% of buyers — but Gen Z (ages 18–25) is entering the market with surprising confidence. One standout stat: nearly a third of Gen Z buyers are single women. This group is pragmatic and often chooses older homes that need some work but offer more value.
WHAT BUILDERS SHOULD KNOW:
• Entry-level appeal: If you’re in the remodeling space, Gen Z is your audience for budgetconscious upgrades.
• Compact, urban, and connected: Smaller homes in walkable areas are high on their wish lists.
• Make it personal: This generation wants their home to reflect their identity; offering customization or design choices is a strong draw.
Each generation brings its own mindset to the homebuying process, shaped by life stage, financial situation, and values. For builders and remodelers, the opportunity lies in designing homes and services that meet people where they are.
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VIRAL VISION:
SOCIAL MEDIA STRATEGY SECRETS FROM THE EXPERTS
In today’s ever-evolving digital landscape, standing out online is no easy feat. Design professionals, builders, and marketers alike are discovering that success on social media hinges on authenticity, storytelling, and adapting quickly to changing platforms. In our recent Members Only discussion, a group of social media experts and creators shared real-world strategies that are working right now — for both brands and individuals.
“Today’s platforms count the first three seconds as a full view,” stated Aaron Komo, director of growth at The Social Lights. “So, your hook has to hit immediately and get people to stop scrolling.”
And those first few seconds? Don’t waste them on intros or over-explanations. Get straight to the good stuff.
“Nobody’s going to watch your 10–15 seconds of an introduction,” emphasized Nataliya Lee, marketing specialist at Sustainable 9. “We want to know what is so cool about what you’re showing off.”
HOOKS THAT STOP THE SCROLL
A compelling hook isn’t optional, it’s everything. Whether it’s curiosity, surprise, or humor, the first frame should give your viewer a reason to stay. Some tried-andtrue favorites shared by the panel:
• “Stop scrolling.”
• “I’ll bet you didn’t know…”
• “I can’t believe I waited so long to…” Keep it short and impactful. Ideally only on screen for 5–7 seconds, but only if you can keep attention that long.
“It doesn’t have to be complicated,” Komo shared. “Sometimes it’s just a line of text across the screen that gets people to keep watching.”
THE VIDEO CONTENT REVOLUTION
Gone are the days when perfection reigned supreme. Today’s social audiences crave relatable, real-life moments over high-production gloss. “People don’t want perfection,” said Hannah Watson, local content creator @the_crestmoor. “They want to see
you mess up. That sounds ridiculous, but they want real.”
Short-form, vertical video continues to dominate across platforms, and it’s not just about being trendy — platform algorithms are prioritizing it. Even LinkedIn has rolled out a vertical video player, signaling the demand for mobilefirst, native content.
MAKE TECHNICAL CONTENT RELATABLE
The homebuilding and design world is filled with industry jargon. That doesn’t mean your content has to be.
The panelists emphasized the value of making technical concepts digestible.
“The biggest thing we’ve learned: be conversational and easy to understand and people will actually want to watch a video they relate to,” shared Lee. “Our team can be so technical, so I have to remind them to just ‘keep it simple.’”
Treat every video like you’re explaining the concept to someone who has no idea what you do. Break it down. Simplify. Be educational. And if the technical details are important, drop them in your caption, alt text, or metadata. Those spaces are gold for search engines and AI tools.
AARON KOMO CARRIE LILLIGREN HANNAH WATSON NATALIYA LEE
TRENDS: PLAY WITH PURPOSE
Trends come and go, and the pressure to jump on every viral audio or dance is real. But the panelists reminded us: if a trend doesn’t fit your brand, skip it.
“If it feels way off base, your audience will know,” warned Carrie Lilligren of Prime Advertising + Design. “It’ll feel like you’re chasing engagement instead of being authentic.”
Also, be careful about using trending audio within your business accounts. Copyright issues are real — and expensive.
“Using Beyoncé might sound fun, but not worth the $30 million lawsuit,” Lilligren explained.
Instead of relying on sound, use text, motion, or visual storytelling that works even when audio is off. (Remember: most users watch without sound anyway.)
INFLUENCER PARTNERSHIPS THAT WORK
When it comes to influencer marketing, bigger isn’t always better. Microcreators often outperform high-dollar accounts because of their niche audiences and authentic voices.
“Don’t just look at the biggest, brightest name, especially budget-wise,” Lilligren advised. “We paid $60,000 for one influencer integration and saw less
return than from a $1,000 video from a micro-influencer who genuinely loved the product.”
The key to a strong partnership? Authenticity, shared values, and mutual respect.
“Relationship-building is so important when you work with someone in the influencer space,” Watson shared, after years of being a content creator herself and working with brands. “Treat influencers like brand partners, not just a quick promo. I’ll sometimes accept lower negotiations just because I’ve fallen in love with a company or product and genuinely want to help.”
Relationship-building also plays a major role. Don’t be afraid to ask for collaboration, even if your offer is product-based. A meaningful mission, like working with a nonprofit or cause, can motivate creators to donate their time or accept lower fees.
BEHIND EVERY GREAT BRAND IS A TEAM
Whether it’s mining ideas from your interior design team or pulling in quirky, knowledgeable employees, your best content might already be in the room.
“Some of our most engaging videos are our experts doing something weird and funny; because it’s real,” Lee shared.
Schedule regular brainstorms across departments. Set recurring meetings. Encourage input from the people who live the brand every day. And most importantly, challenge your coworkers to speak in plain language.
“I think a lot of us get stuck in the need for perfection. The lighting needs to look perfect, our hair needs to be done,” said Lee. “But we’ve done a lot of content that is bite-sized and educational while also being a little quirky and nerdy and it works for us.”
“Just trust that person behind the camera a little more and be open to feedback,” said Komo, offering up some advice to teammates who might be asked to be in front of the camera for a social media project.
Moral of the story? Lean into your team’s natural talents and build up from there.
BUILDING COMMUNITY (NOT JUST FOLLOWERS)
Growth is exciting, but numbers aren’t everything. Focus on attracting the right people and nurturing those relationships. When Lilligren first entered social media, she was chasing vanity metrics like growth numbers and reach. “It sounds cheesy to say, but I’ve learned quality over quantity,” she confessed, “If you have a following of 1,000 but 10 people are your core engaged audience of who you really want to target, only care about what those 10 people think.”
“The communities we’re building on social are what keeps it unique from, say, your website or your banner ad to your email,” noted Komo.
THE BOTTOM LINE
The most effective social media strategies today are rooted in storytelling, simplicity, and sincerity. If you’re overwhelmed, start small. Film a short, casual video. Skip the perfect backdrop. Skip the intro. Just show up. Because at the end of the day, the secret to online growth isn’t a one-time hack. It’s owning your brand and showing your audience what makes you different.
Do
Reliable and Transparent
Reliable and Transparent
UNLOCKING COMFORT (AND SAVINGS) THROUGH EFFICIENCY AND ELECTRIFICATION
Industry-leading homebuilders are building all-electric homes to improve comfort and energy efficiency, and Minnesota builders are leading the way. By embracing modern high-performance building practices, builders can create homes that are not only environmentally friendly but can also provide superior comfort for homeowners.
One of the trends in residential construction is the shift toward building 100% electric homes. These homes rely solely on electricity for all their energy needs, eliminating the use of fossil fuels (and the cost to hook up to natural gas). This approach offers numerous benefits, including reduced carbon emissions, lower energy costs and enhanced comfort for residents.
BENEFITS OF ALL-ELECTRIC HOMES
Building homes that are entirely powered by electricity has several advantages. First, electric homes help reduce greenhouse gas emissions. By minimizing the use of natural gas, these homes contribute to a cleaner, more sustainable environment.
Additionally, electric homes can take advantage of renewable energy sources such as solar and wind power, further enhancing their environmental benefits.
All-electric homes offer improved energy efficiency, too. Modern electric appliances and heat pumps are very efficient, reducing energy consumption and keeping utility bills lower for homeowners. For example, heat pump water heaters can be up to 300% efficient, providing hot water with less energy used.
Most importantly, all-electric homes can enhance comfort for residents. The latest generation of inverter-driven heat pumps gradually ramp up and down, providing more even and responsive heating and cooling.
HIGH-PERFORMANCE BUILDING PRACTICES
To maximize the benefits of all-electric homes, builders need to embrace high-performance building practices. Proper insulation and air sealing are essential for maintaining a consistent indoor temperature and reducing energy consumption. Spending a couple hours with some spray foam and caulk sealing penetrations prior to insulating can significantly increase a home’s airtightness and performance. Choosing quality double- or triple-pane windows helps limit solar heat gain, minimizes
cold spots, and helps keep the noise of the neighborhood outside. By paying attention to the details up front, builders can meet and exceed code requirements for air tightness and whole-home performance with limited extra expense.
To complete the package, consider including energy-efficient appliances, such as heat pump water heaters, induction ranges or cooktops, and ventless, heat pump dryers (or even the increasingly popular and convenient two-in-one washer/dryer combos). Plan ahead for solar by including a conduit run to the roof for solar panels and a hookup for battery storage.
There are significant rebates to help offset the incremental costs incurred when building energy efficient, allelectric housing. In Xcel Energy service areas in Minnesota, qualifying builders may be eligible for rebates of up to $4,000 per home for building homes that perform better than code, with additional rebates for heat pump water heaters and ENERGY STAR appliances. Plus, if you’re building to the DOE’s Zero Energy Ready Home standard, you may be eligible for the 45L Tax Credit for Home Builders of up to $5000 per home, which can help offset these costs, too. Rebates and
credits are contingent on verification by third-party energy raters.
As the construction industry continues to evolve, building better will be essential for meeting the demands of increasingly energy-conscious homebuyers. Learn more about available rebates and get started building better by signing up for the Efficient New Home Construction program by visiting xcelenergy.com
MEETTHETHOMPSONS: MEET THE THOMPSONS:
HOW THE PARADE OF HOMES FIRST-TIME HOMEBUYER $10K GIVEAWAY HELPED MAKE THEIR DREAM OF HOMEOWNERSHIP COME TRUE
After nearly a decade in a downtown apartment, the Thompsons, parents of three young children, felt it was time for a change. Their city space had served them well, but with growing kids and the desire for more room to learn and play, the dream of owning a home became increasingly important.
Their homebuying journey began in earnest last February. Eager and hopeful, they quickly found themselves in a competitive housing market, submitting offers and facing the emotional highs and lows that come with it. After 10 offers and countless viewings, they began to lose hope.
Adding to the challenge, an unexpected car accident forced them to use some of their down payment
savings to purchase a new vehicle. It was a significant setback and made the prospect of homeownership feel even more distant.
But then, a much-needed sign of hope: they received a phone call that they had been selected as the recipients for the Parade of Homes’ First-Time Homebuyer $10K Giveaway.
This initiative, part of the Parade of Homes’ commitment to expanding homeownership opportunities, offers $10,000 in down payment assistance to qualified first-time buyers.
“Winning felt like confirmation — like, okay, this really is going to happen,” they recalled.
With the added financial support, their search picked up again. After, months of looking and countless showings, they found their perfect home just one block away from the very first house they had put an offer on. This time, it was meant to be.
THANK YOU TO OUR GENEROUS DONORS
Homeownership has brought them more than just square footage. It’s brought peace of mind, room to grow, and a place that finally feels like theirs. There’s now a dedicated schoolroom, a home office, and space for the kids to run and play. The simple things they’d hoped for all along.
The Thompson family has been Parade of Homes regulars for over a decade, often visiting the homes just to dream and gather inspiration.
“We’re vision people,” they laughed. “We’ve entered the giveaway before, just figuring hey, why not? And this time it worked out. It came at the perfect moment.”
Now, with keys in hand and their vision becoming reality, the Thompsons are soaking up all the joy that comes with finally being home.
“Homeownership means a safer space for our kids and something we can truly call ours.”
MN (763) 479-2966
ASK THE:
Building Inspector
RESIDENTIAL HELICAL PILE FOUNDATION SYSTEMS
with Peter Kulczyk
Q. We are considering the use of helical piles as the foundation support for the post and beam support of decks and porches instead of the more traditional concrete pier footings. How do these helical piles function, and why would someone consider using these helical pile systems instead of a concrete pier footing/foundation? Are helical piles specifically addressed or permitted in the residential building code in Minnesota?
A helical pile (also referred to as a helical screw pile) is considered an engineered deep foundation system comprised of a round steel shaft (usually galvanized) with one or more welded helical plates (the helix) that are driven into the ground with a hydraulic machine until they reach a specific torque rating which is based on specific design loads and safety factor.
Helical piles are often chosen over typical concrete footings because they do not require any excavation, prior soil investigation, there is no “curing time” as they provide immediate load-bearing support, they resist frost heaving because they are typically driven deeper than the designated frost depth on site, are appropriate for a variety of soil types and geological conditions, are engineered systems and typically have less site disturbance than other systems. Also, most helical piles can be driven through frozen ground beyond the frost depth.
Helical piles are not specifically addressed in the Minnesota residential code, but the Administrative provisions in the code, specifically Minnesota Rules Section MR1300.0110, Subpart 13, ”Alternative materials, design and methods of construction and equipment,” permits alternative methods … shall be approved where the Building Official finds that the proposed design is satisfactory, and complies with the intent of the code. (In general, this means that the permit applicant needs to submit sufficient documents to the Building Official so they can verify if it meets the code as an equivalent to that prescribed in the code.)
Although they are not specifically addressed in the residential code, helical piles are specifically addressed in the 2020 Minnesota Building Code (this is the commercial code) based on the 2018 International Building Code. Helical piles are addressed in Section 1810.3.1.5. This is in Section 1810 on “Deep Foundations.” In Section 1810.2.1, “Lateral Support,” it notes “Any soil other than fluid soil shall be deemed to afford sufficient lateral support to prevent buckling of deep foundation elements and to permit the design of elements in accordance with accepted engineering practice and the applicable provisions of this code.”
Generally speaking, this means that all soil, except peat or muck, will provide lateral support to the helical piles in the ground. And the note about “accepted
engineering practice” should be an easy one because all the helical systems that have ICC Evaluation Reports (from the International Code Council Evaluation Service aka ICC ES) require all the submittal data to be in the form of engineering analysis just to be considered for an evaluation report in the first place.
Q. What information might a City Building Department rely on from the permit applicant to consider approving a helical system for some project such as a deck, porch, addition, or new house?
The Building Official of a City Building Department will typically look for some testing by an “approved” third-party (such as ICC-ES) based on an accepted industry standard.
In 2007, the International Code Council’s Evaluation Service (ICC-ES) developed the “Acceptance Criteria for Helical Foundations and Devices,” AC358, for manufacturers to use as a means to have their helical piles evaluated as alternatives to traditional concrete footings in the building code.
The results of this testing would be in the form of an International Code Council (ICC) Evaluation Service Report (ESR). There are about a dozen helical pile reports on the ICC-ES site right now, and
generally speaking, they all need to meet the same AC358 standard.
For many code officials (building inspectors and building plans examiners), having an ICC-ES report (or equivalent report from a different third-party testing agency) will usually set everything in motion toward approval of the product/ system because the code organization that wrote the code (ICC) at the national level is now evaluating a product for compliance with that same code (ICC-ES).
In addition to all the engineering criteria in AC358, this standard requires the helical pile system to be designed to carry two times the load if it was placed on a concrete pier system. ICC-ES considers this a safety factor of 2.0 in their standard.
In Section 4.0, “Design and Installation,” of any ICC-ES report on Helical piles, it clearly describes how the helical piles are to be installed. The designer, builder, installer, and code official will find this section to be the installation guide and requirements for a particular helical pile system.
Q. Does the code or standard require a soil investigation prior to the permit issuance or installation of the helical piles?
There is an important note regarding soil loading conditions in the ICC-ES reports and in AC358. For years, these reports for helical piles have required a site-specific geotechnical investigation be conducted, along with the same language in the standard, AC358. But, recently, the International Code Council (ICC) has published “Appendix A” of the “Acceptance Criteria for Helical Pile Systems and Devices.”
In Section 6.5 of Appendix A, “Soil Capacity,” it now allows a second means to determine soil capacity, and this is during the installation of the piles, not prior to the installation. It states, “if site specific geotechnical information is not available, the minimum safety factor to establish soil capacity based on torque correlations shall be increased to 2.5.” The reports and standard have always used a 2.0 safety factor based on AC358,
but now by increasing it to 2.5 they can install the piles without obtaining a prior soil report. This is very typical of what most helical pile installers are using in the field because so often it is not feasible to bring a soil boring rig around the back of the house just to do some soil borings, when in fact, the helical torque will drive down anyways until they reach the 2.5 safety factor. This is so much easier and much more accurate (because now the soil conditions are determined at the exact location of each helical pile).
Q. How are helical piles installed and how does the installer know when to stop driving the pile deeper?
Prior to installing the piles, the proposed locations for each pile need to be established and verify. Some installers use GPS and some use a more traditional method like measuring. The installer will need to have the final approved construction drawing along with the helical pile “Installation Worksheet,” which contains the “required torque” needed at each helical pile. This required torque is determined by the helical designer/installer based on the original construction drawings and verification of the live and dead loads of the structure.
Installation begins by attaching the helical pile lead section to the torque motor (aka drive head) using a drive tool and drive pin.
Constant Axial Force (aka “crowd”) must be applied to force the pilot point into the ground at the proper location, inclination, and orientation.
The helical pile must be rotated into the ground in a smooth, clockwise, and continuous manner while maintaining sufficient crowd to promote normal advancement.
During the installation (rotation) of the pile the inclination and alignment are checked and adjusted periodically during the installation.
Extension sections are added as necessary. The connection bolts between shaft sections (extensions) are snug-tightened.
Each helical pile is driven down until the design torque is achieved. This is typically visually noted on a screen viewed by the installer. Each manufacturer has its own type of cap to be used that will typically serve as the bearing point for the wood post that supports the structure above.
Q. What information would typically be required by the local building inspector to approve a helical pile installation?
The building inspector will typically need a copy of the final inspection log (aka torque report) that will indicate the “required torque” and the “achieved torque,” along with some other details such as “achieved tension capacity (uplift).” The inspector, as part of the final inspection of a deck or porch, will also need to verify the connection between the helical pile and the wood post above — and this is required for any type of foundation system whether it is concrete or helical piles). They might also ask for the certifications of the installers which is required by most evaluation reports.
Building Hope Across Minnesota:
The Foundation’s Most Transformational Year Yet
For years, the Housing First Minnesota Foundation focused its mission on the Twin Cities, transforming lives through transitional housing builds. But in 2025, the Foundation has expanded its reach dramatically, launching five major projects across the state, from Winnebago to Chanhassen, Ham Lake to Saint Paul. This year marks a turning point: a statewide commitment to serve veterans, youth, and families in crisis through dignified, purpose-built housing.
“This year marks an exciting new chapter for the Foundation,” said executive director Jessica Ryan. “We’re expanding our reach beyond Minneapolis and Saint Paul to communities all across
Minnesota. Bringing these projects to new regions means we can serve more people, strengthen more communities, and truly make a statewide difference.”
Bravo Zulu House
WINNEBAGO, MN
Completed in May 2025, Bravo Zulu House is the nation’s first all-military sober living home for veterans with PTSD. Located in Winnebago, this 13-bed residence was developed in partnership with APX Construction and veteran advocates. The Foundation contributed $100,000 toward construction, underscoring its commitment to those who have served.
“Bravo Zulu” is Navy shorthand for “well done” — and this project lives up to its name. It fills a critical gap in Minnesota’s healthcare model by offering veterans a safe, supportive environment focused on sobriety and PTSD recovery.
On May 28, Gov. Tim Walz proclaimed it “Bravo Zulu House Day” in Minnesota, celebrating this groundbreaking achievement and marking its impact for years to come.
Elevate Hope House
HAM LAKE, MN
In partnership with Elevate Hope House, the Foundation is constructing a three-bedroom home in Ham Lake to
serve young, single mothers and their children in crisis. This project has united the community like never before, with students from Spring Lake Park High School’s Construction Trades program playing a significant role in the build.
“Building this home is important because it’s going to help a family get back on their feet after some rough times,” stated Caleb, a Spring Lake Park High School student participating in the program. “The house also gives us students an opportunity to experience all the trades that go into building a house.”
The home has officially been moved to its permanent location and will soon be a haven for families in need.
Veteran Village EAGAN, MN
Currently, more than 170 veterans are experiencing homelessness across Minnesota. In response to this urgent need, the Housing First Minnesota Foundation, alongside presenting build partner Lennar, the Lennar Foundation, Minnesota Assistance Council for Veterans (MACV), and dozens of
Bravo Zulu House
Veteran Village
dedicated supporters, is bringing a bold vision to life: Veteran Village.
This $5.5 million development will consist of 22 homes, providing shelter for up to 36 veterans and their families experiencing or at risk of homelessness.
“Veteran Village represents a new chapter in our mission to end veteran homelessness in Minnesota,” said Ryan. “It’s not just housing — it’s a community built to honor and support those who have served.”
Hope House
CHANHASSEN, MN
The upcoming Hope House project is an eight-bedroom youth crisis shelter in Chanhassen, developed in partnership with local organizations. This facility aims to provide immediate support and a pathway to stability for youth facing homelessness or crisis situations.
Build partner John Kraemer & Sons, Inc. will kick off construction in the coming months. The project is scheduled to be completed and begin serving youth in winter 2026.
Housing for Heroes Cottage Avenue
ST. PAUL, MN
In April 2025, the Foundation broke ground on its 15th Housing for Heroes project in St. Paul. This initiative, in partnership with Lennar and MACV, will result in a three-bedroom home and an accessory dwelling unit (ADU) in the backyard.
“We’ve seen the impact of these homes firsthand,” states the Minnesota Assistance Council for Veterans. “Veterans are rebuilding their lives with the safety and consistency of stable housing.”
Join Us in Building Futures
With the completion of all 2025 projects, the Foundation is hopeful to reach a historic milestone: an effective end to veteran homelessness across the state of Minnesota.
Whether through donations, volunteering, or partnerships, your involvement can make a lasting impact. Together, we can continue to build a Minnesota where everyone has a place to call home.
To get involved or learn more, visit HousingFirstMNFoundation.org.
Housing For Heroes Cottage Avenue
SPRING AWARD WINNERS
CONGRATULATIONS TO THE RECIPIENTS OF OUR SPRING REGGIE AND TRILLIUM AWARDS!
Since 1968, the coveted Reggie Award SM has recognized excellence in design and construction of homes in the Parade of Homes. The Trillium Awards SM honor the associates and trade partners for their collaboration with these award-winning builders.
Caliber Homes, Inc. #118 | Wyoming Trillium Partner: Village Floor & Wall, Inc.
$400,000 TO $499,999
Robert Thomas Homes, Inc. #65 | St. Michael Trillium Partner: LDM Electric
$500,000 TO $549,999
Price Homes #78 | Becker Trillium Partner: ABC Supply Co., Inc.
The 10th annual Foundation Gala was nothing short of extraordinary! Held amid lush, botanical-inspired décor and a vibrant, welcoming energy, this year’s Gala was a celebration of how far we’ve come — and a powerful reflection of what’s possible when our community comes together with heart and purpose.
April 11, 2025
CO-PRESENTING
SILVER
Conversion-omics
Speakers & Consultants
Herregan Distributors, Inc.
Pulte Homes of Minnesota, LLC
Robert Thomas Homes, Inc.
BAR
Hampton Companies, LLC
Kendrick Electric
LP Building Solutions
The Builders Group
MEDIA
Mpls.St.Paul and Home & Design Magazines
VIP LOUNGE
North Star Law Group, PLLC
DESSERT
All, Inc.
Summergate Development, LLC
Kowalski’s FLORAL
DRINK TICKET
Daltile
BRONZE
Brandl Anderson
CenterPoint Energy
Fireside Hearth & Home
Hendel Homes homes by tradition, LLC
Lakes Area Realty
Larkin Hoffman Metropolitan Hardwood FloorS
Pella Windows & Doors
Schwieters Companies, Inc.
RHC Flooring, LLC
VALET
Scherer Bros. Lumber Co.
Scherer Custom Closets
ENTERTAINMENT
Felhaber Larson
Old National bank
HEADS OR TAILS GAME
Aurora One Lighting
Admit One Home Systems
MOCKTAIL
Warners’ Stellian Appliance
CHAMPAGNE WALL
Julkowski, Inc.
PLATINUM
GOLD
RED CARPET BOTANICAL WINE
Housing First Minnesota Foundation Golf Invitational
This year’s inaugural Housing First Minnesota Foundation Golf Invitational in Stillwater was a hit! It may have been a chillier day on the course, but hearts were warm and drives were strong as golfers swung with purpose.
May 19, 2025
HOUSINGFIRST MINNESOTAFOUNDATION
GOLF
CO-PRESENTING
PUTTING GREEN
LUNCH
BEVERAGE
LONGEST PUTT
PREMIER PARTNER
HOLE-IN-ONE
BEER
BLOODY MARY BAR
“HIT THE GREEN” GAME
SNACK
“ROLL THE DICE” GAME
Pro Drywall & Painting, Inc.
McAlpin Marketing
PIN FLAG
Members Only
Our May Members Only event unlocked the secrets to highperforming content on social media. Featuring our incredible panel of experts, attendees walked away with a better understanding of platform-specific trends, strategies for high engagement, and tips for ever-changing algorithms.
may 8, 2025
SPONSORS
Artisan Home Tour Launch Party
We kicked off Artisan Home Tour season with an industrywide launch party at Presenting sponsor Pella’s brand-new headquarters in Brooklyn Park.
may 21, 2025
PRESENTING CATEGORY
Inside the Design
The Artisan Home Tour and Galleria Edina hosted a deep dive inside the design of select homes on the summer tour. Our panel of acclaimed interior designers, including Amy Hendel of Hendel Homes; Mary Hoppe of McDonald Construction Partners; Regan Nix of Blue Pencil Collective; and Lindsey Swanson of Carbon 6 Interiors, shared the behind-the-scenes process from artful conception to extraordinary execution.
may 29, 2025
Artisan Summer Soiree
The Artisan Home Tour and Mpls.St.Paul Home and Design Magazine hosted an exclusive tour of an exquisite new build by C&E Wurzer Builders, LLC. The evening allowed guests the ultimate insider access, exploring the curated spaces of this remarkable Artisan home. Attendees indulged in delectable hors d’oeuvres, sipped on expertly curated craft cocktails, and immersed themselves in extraordinary home design.
june 12, 2025
News In The
Housing First Minnesota is making headlines. Dig in to some of the recent coverage of our work and mission within news outlets across the state.
A new housing project in St. Paul is helping the ongoing effort to end veteran homelessness. … The effort is a partnership between the Housing First Minnesota Foundation, homebuilder Lennar and the Minnesota Assistance Council for Veterans (MACV).”
A collaboration between Housing First Minnesota Foundation and Bravo Zulu House affords sober housing for veterans in the state.”
MIDWEST DESIGN
We’ve seen affordability erode over the last five or six years. Besides tariffs, building codes, zoning requirements, and permitting policies have also increased the cost of construction.”
NICK ERICKSON
HOUSING FIRST MINNESOTA, SENIOR DIRECTOR OF HOUSING POLICY
You can step inside some of the Twin Cities’ most exquisite homes during the Summer Artisan Home Tour.”
MIDWEST DESIGN
WCCO NEWS
WCCO NEWS
& Member News Announcements
SEND YOUR ANNOUNCEMENTS TO
Member News is where we feature announcements from our members — awards, promotions, condolences, company news, and all other milestones!
Hanson Builders Partners with St. Jude
Minnesota’s first-ever St. Jude Dream Home® Showplace was celebrated at a floorsigning event with industry partners and community members this June. From the ground up, Hanson Builders has teamed up with incredible trade partners that have poured their time, talents, and hearts into this special home being built to support the lifesaving mission of St. Jude Children’s Research Hospital: that no family ever receives a bill for treatment, travel, housing, or food.
Hendel Homes Wins NAHB Custom Home Builder of the Year
Rick & Amy Hendel of Hendel Homes (Excelsior, MN) were named NAHB’s 2024 Custom Home Builder of the Year at the International Builders’ Show in Las Vegas. As the first Minnesota-based recipients of this prestigious honor, they were recognized for their unmatched innovation, leadership, and artistry in crafting oneof-a-kind custom homes.
ALL, Inc. Opens New Showroom
ALL, Inc. celebrated a major milestone this April with the grand opening of its new 22,000-square-foot showroom in Plymouth, MN. Guests were welcomed into a stunning, state-of-the-art space showcasing top-tier brands like Sub-Zero, Wolf, Jenn Air, and more. The new showroom offers an immersive destination for luxury appliances, cabinetry, and outdoor living products, designed to inspire both homeowners and design professionals alike.
Pulte Homes Welcomes ‘Love is Blind’ Couple Home
Taylor and Daniel Hastings, who fell in love on Netflix’s Love is Blind Minnesota season, worked with Pulte Homes to find their perfect home. The newlyweds shared their homebuying journey on social media and are eager for their next chapter.
Quartersawn Celebrates 20 Years
Quartersawn celebrated 20 incredible years of craftsmanship, creativity, and community at its anniversary event. Surrounded by homeowners, trusted partners, and longtime friends, the event was a heartfelt night of music, great food, craft cocktails, and deep gratitude.
Housing First Minnesota has brought together an array of member-only benefits that positively impact your bottom line. We seek companies that thoroughly understand the building industry and provide products at rates generally not available to the public. Give these folks a chance to see what they can do for you.
VIEW MORE MEMBER DISCOUNTS AT HousingFirstMN.org/MemberOfferings
Product Discounts
BUSINESS ESSENTIALS
• 1% of your purchase goes to Housing First Minnesota Foundation
• Competitive & customizable pricing
• Free next-day business delivery (on most items)
• Your account rep is an active Housing First Minnesota member
Learn how you can join over 2,700 builders receiving incentives and rebates from building product manufacturers. Rebates often exceed the cost of membership and it’s easily manageable!
Melissa Wolf
331-431-7433 MWolf@HomeSphere.com
NATIONAL PURCHASING PARTNERS (NPP)
DISCOUNTS
• Airgas
• Cintas
• Projul
• Sherwin Williams
• Staples
• Verizon Business
• And MANY more!
NPP
800-810-3909
CustomerService@MyNPP.com
Business Operations
Gas Discounts
HOLIDAY STATIONSTORES
• Save 30 cents per gallon for the first 90 days (new applicants only)
• Save 6 cents per gallon all the time
• $2 off a car wash at any participating Holiday
Nick Carow
1-951-830-8889 | nick.carow@circlek.com
ASSOCIATION HEALTH PLAN
Our Association Health Plan (AHP) helps small businesses in the residential construction market provide insurance to their employees. Fully insured by Blue Cross Blue Shield and managed by North Risk Partners, the AHP is a great way to recruit and retain employees with an average savings of 7-10% for participating companies.
Janice Meyer
651-697-7566 | Janice@HousingFirstMN.org
SPEEDWAY & 7-ELEVEN
• Business fuel card program
• Fuel rebates up to 5 cents off per gallon
• Mobile management tools
Avani Mehta
630-698-0118 | Avani.Mehta@WexInc.com
Vehicle Discounts
JEFF BELZER’S COMMERCIAL
SALES
Members receive a $750 discount off any commercial new vehicle purchased from Jeff Belzer’s. Plus, enjoy a free service loaner, free pick-up/drop-off for service work, and express commercial service. Adam Engdahl 651-633-3500 AEngdahl@JeffBelzer.com
