BAM Corporate Document - 2019

OUR OWN BRANDS

V I S I O N

T O U R S

INTRODUCTION

THE BAM GROUP LIST OF SERVICES

WHAT WE CAN DO FOR YOU

• • • • • • • • • • • • • • • •

It is my pleasure to introduce you to the BAM Group.

We are tremendously proud of the achievements of this group of businesses, which was built from just a single idea and opportunity more than 30 years ago.

Sponsorship Activation Media Relations/Public Relations Social Media Strategies & Implementation Marketing Communications

Every facet of this collective is based on one simple philosophy – creatively servicing people, their businesses and brands.

We have the luxury of leveraging the skills and resources of our businesses to provide thorough, integrated programs, which provide maximum return on investment.

Creative Design & Production

There is no such thing as ‘just another client’ with the BAM Group. It is important for us to become part of our clients’ business plans and to help make their vision a reality.

Community Relations

We are a one-stop shop for all your media, communication, marketing, management and activation needs.

Event Creation, Implementation and Management

Our success is based on the relationships, knowledge, creativity, work ethic and commitment of our fantastic staff.

Corporate Media Strategies & Research Website Design & Maintenance

Our future is determined by a desire for excellence, the understanding of clients’ needs and our commitment to innovative resources required to exceed clients’ expectations.

Online and Offline Publishing

We have been entrusted with some of the world’s biggest brands and we would like yours to be next.

Video News Release Creation and Distribution

At the BAM Group, we look forward to discussing your needs and formulating a plan using our multi-layered resources.

Corporate Video/DVD Production & Distribution Photography services Online Database Communications Personal Management Corporate Hospitality – Group Travel/Incentives

Brett Murray

www.bammedia.com.au

Our Brands

BAM MEDIA Established in 1989, BAM Media is an industry leader in public relations, communications, creative design, media management, strategic planning and events.

Built around an enthusiastic ‘ideas’ team, BAM Media’s client base comprises a diverse range of companies, events, teams and individuals from around Australia and the world.

The company prides itself on providing quality and cost-effective programs, designed and executed with professionalism and attention to detail.

The programs designed by BAM Media can provide a full service solution - both online and offline, embracing emerging technology, social and digital media.

BAM Media provides publishing services with output optimised for the latest in online/mobile technology or alternatively, traditional print formats.

Investing in the education of social trends and best practices, BAM Media is able to provide successful social strategies for any identity. From social activations to community management, BAM Media is actively engaged with social identities to provide the best outcomes.

Overall, BAM Media takes the time to understand its clients’ requirements and maintains a personal approach in its dealings, all to ensure the realisation of the goals of the client, whether that is selling tickets, selling product, servicing sponsors, selling services or building brands.

BAM Media will tailor a program to include the elements that will best support your marketing and media objectives while delivering the best result for your investment.

BAMMEDIA.COM.AU

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V I S I O N

www.bammedia.com.au

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Our Brands

BAM VISION BAM Vision was designed to supply rights-free high definition news footage for organisations, events and individuals and has evolved into a full-service arm of the BAM Group.

It is not your everyday video production company.

Using some of the best cameramen, producers and editors in the business, everyone at BAM Vision has fantastic news sense as well as a strong corporate eye. The service is continually improving with the addition of the latest technology complementing innovative ideas.

BAM Vision specialises in the delivery of news-based footage, online messaging, corporate presentations, full broadcast-quality feature stories and one-off corporate presentations.

Having the footage is one thing; knowing how to leverage it through distribution channels and innovative concepts is another.

That’s our business!

Engaging BAM Vision as part of your total communications and marketing solution adds a powerful tool to position your company or project directly in your target consumers’ minds.

The other element making up BAM Vision is a comprehensive stills photography service. This includes our own state-of-the-art studio and extensive online libraries and distribution channels.

BAMMEDIA.COM.AU/VISION

T O U R S

www.bammedia.com.au

Our Brands

BAM TOURS BAM Tours was established after a need was identified for personalised private, corporate and public travel and hospitality.

Central to a BAM Tours experience is the desire to ensure that all our guests’ expectations are exceeded and that they will be back time after time.

BAM Tours’ position within the entire BAM Group structure allows clients to leverage their entertainment spend as part of a centralised and cost-effective structure.

It adds to the BAM Group’s reputation as being a one-stop shop and supplier of a total solution for any client - no matter how large or small.

Given a brief, BAM Tours can design and develop events for two to 2000 people, or provide discounted opportunities on regular BAM Tour events – both nationally and internationally.

BAMTOURS.COM.AU

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www.bammedia.com.au

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Our Brands

SPEEDCAFE.COM Originally launched by the BAM Group, Speedcafe.com has become a respected destination and network for motorsport industry leaders, competitors and fans looking to find accurate information about their sport - First, Fast and Free.

With year-on-year growth for more than a decade and more than 50 million page views in 2020, Speedcafe.com is now the leading independent motorsport website in the world The site has also become a hub for entertaining digital content designed for a cross-section of male and female fans of all ages and from varied social and economic backgrounds.

At the same time, Speedcafe.com has been an ever-evolving marketplace for some of the world’s largest companies and brands looking to leverage their motorsport commitment or to be front and centre with 100 percent of voice without the major spend.

The varied opportunities Speedcafe.com offers means that marketing, advertising, digital, social, sponsorship and public relations budgets can all be justifiably linked to the site.

Old-fashioned news values and ethics from the team of award-winning journalists, and a daily desire to over service the site’s Platinum Partner group from our dedicated and experienced management team, is the recipe for a first-class result.

While once falling under the BAM Group umbrella, Speedcafe.com is now a standalone operation.

BAM Media clients, past and present, have leveraged their involvement in the sport with tailored advertising plans on Speedcafe.com that have resulted in increased awareness and click-through.

SPEEDCAFE.COM

www.bammedia.com.au

Our Brands

TORQUECAFE.COM Torquecafe.com has been established to provide a daily performance motoring news service to the industry and fans in Australia and internationally.

The motoring lifestyle website provides an insight into new high-end performance vehicles, performance aftermarket, products and news relating directly to the motoring industry.

Torquecafe.com links the race track and the road and engages a like minded audience when it comes to performance, design, technology and serious fun.

It is also a hub for clubs and organisations to promote their activities and engage with the motoring community.

The venture is headed up by one of Australia’s leading automotive experts, Stephen Ottley and complements the tremendously successful Speedcafe.com TORQUECAFE.COM

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CASE STUDIES

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Case Studies

PIRTEK TEAM MURRAY THE ULTIMATE EVENT

TEAMMURRAY.COM.AU

PIRTEK Team Murray was a bespoke program that was the fruition of years of hard work, which saw BAM Group founder, Brett ‘Crusher’ Murray field a car in the 100th running of the Indy 500.

BAM Media provided the program management, social media, activation, media releases, website design, video content, sponsorship and community management.

Built and launched on a tag line of ‘Dare to Dream’ the program was built in association with PIRTEK USA which used the partnership to re-launch their North American operation.

The team was officially unveiled to the Australian media on December 4, 2015, and relaunched at the PIR show in Indianapolis one week later where the team’s car was seen for the first time.

The result was one of the best one-off programs ever put together in the 100-year history of the event, culminating in a race finish in front of more than 450,000 fans - the world’s biggest one-day sporting event.

Two weeks earlier, as a lead-up to the 500, PIRTEK Team Murray also competed in the Indianapolis Grand Prix road course event where it finished 16th on debut.

Driver Matt Brabham was the star of the program. The Australian-American racer made his first IndyCar start after an impressive development career. The third generation racer also made history as only the third driver to have had his father and grandfather race previously in the Indy 500.

BAM Media kept Australian and international media informed as the day drew nearer, with coverage across industry and commercial news outlets.

A partnership with the Chris Kyle Frog Foundation saw the team host more than 500 military veterans, first responders and their families over the two weeks of the race program at the Indianapolis Motor Speedway.

Team Murray was more than just an entry to the Indy 500 and the strategy developed by BAM Media highlighted the journey for all involved.

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Case Studies

THE CK FROG CREW SERVING THE COMMUNITY

CHRISKYLEFROGFOUNDATION.ORG

PIRTEK Team Murray and the Chris Kyle Frog Foundation created a unique program which saw seven military veterans and first responders from across North America moulded into a pit crew for the 100th Indianapolis 500.

With the support of Warner Bros. Entertainment, who distributed the Academy Award-winning movie, American Sniper - based on the life of Chris Kyle, the CK Crew competed in the prestigious Tag Heuer Pitstop Competition on Coors Light Carb Day - the Friday of race weekend, May 27.

The concept was developed and managed from start to finish by the BAM Group in conjunction with CKF Foundation leader Stewart Smith and received national and international exposure and opportunities for all the program’s partners.

The program was officially launched by Kyle’s wife and PIRTEK Team Murray Ambassador, Taya Kyle at the Firestone Grand Prix of St Petersburg in Florida, the opening round of the Verizon IndyCar Series and rolled out over coming months.

Through friends of Taya and Chris Kyle, seven CK Crew members from key markets around the country were brought together for 10 days training and coaching in Indianapolis with leading experts headed by Pit Fit’s Jim Leo. The ‘CK Crew’ trained three times a day before bringing the ignited Carb Day crowd to its feet when the crew took to Gasoline Alley waving the American flag.

As part of the partnership, the CKF Foundation was given the rights to team merchandise.

Warner Bros. Entertainment used the CK Crew program to launch a Limited Edition DVD on Memorial Day Weekend.

A partnership with the Chris Kyle Frog Foundation saw the team host more than 500 military veterans, first responders and their families over the two weeks of the race program at the Indianapolis Motor Speedway.

The general consensus in review of the program was that it ‘Changed the lives of everyone involved’.

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Case Studies

CRUSHER THE BOOK START TO FINISH

CRUSHERTHEBOOK.COM

Internationally respected media and public relations entrepreneur and BAM Group founder, Brett ‘Crusher’ Murray, officially launched his autobiography in December 2017.

CRUSHER - YOU JUST CAN’T MAKE THAT S#^! UP is a collection of more than 35 years of thoughts, insights and hilarious experiences.

The book is a melting pot of funny stories, true accounts and Crusher’s unique view on business, motorsport and life in general.

The book was written exclusively by Murray, who started as a cadet journalist at the age of 16.

Murray decided to use the whole experience as an opportunity to educate himself and his BAM Group team about the publishing industry.

Once the words were penned the BAM Group arranged the design, proofing, legals, printing, marketing, media, payment systems and distribution of the book, which was a sellout.

The book was officially launched in front of 180 guests including family, friends, colleagues, clients and high profile sporting and business celebrities, many of whom have been clients of Murray’s BAM Group of companies.

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Case Studies

MICHELIN KM3

A GLOBAL LAUNCH

BAM Vision was engaged by regular clients Michelin Australia to capture the sights and sounds of the global launch of their new KM3 tyre.

The 16-day event involved 100 guests who were choppered in to Mt Buller in Victoria’s high country from Melbourne in five waves.

The guest list included an eclectic mix of influencers from China, Australia, China, Thailand, North America, France, Germany, Turkey, South Africa and the Middle East.

They were meshed with some 60 dealers from Australia, Thailand, Malaysia and New Zealand.

Each group enjoyed 2.5 days on the ground and were entertained with activities including a Red Bull air race, mountain bikers, motocross riders, a fly fisherman, horseback riders and whip crackers.

Michelin ambassadors including pro surfer Mikey Wright, Dakar winners Toby Price and Christian Lavieille and rally driver Daijiro Akahoshi were woven into each day’s activities.

A fleet of 4x4s travelled along routes that took in the magnificent Victorian high country including Craig’s Hut and Mt Stirling. The drives provided varied conditions to test the KM3 product.

Corporate partners involved in the event included Red Bull Media House, ARB, Ford Australia, YETI, Garmin, Solterbeck and Getabout Training Services driver education.

The BAM Group played a role in the overall and daily logistics and provided bespoke video content and images to individual members of the media.

Daily overview ‘B roll’ content was also provided to each group, while a final wrap video was produced as a complete record of everything that was achieved.

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Case Studies

PIRTEK ENDURO CUP BUILDING A STORY

Long-time BAM Group partners, PIRTEK, were approached by Supercars Australia to sponsor a new endurance championship format for the 2013 season.

PIRTEK arranged a brainstorming session with BAM representatives to explore the opportunity and to make a final decision.

It was decided that the format was a fit for the PIRTEK brand and its objectives.

The first task was to create an iconic trophy that would be instantly recognisable in the marketplace, giving the whole competition credibility.

BAM engaged famous international artist James Corbett to not only design a perpetual trophy incorporating hundreds of PIRTEK fittings, but to also create an annual trophy which would remain with the winning team year on year.

After the fourth event in 2016, PIRTEK re-signed for a further four years and Corbett was engaged to create another four impressive keepsakes.

A constant PR program and the continual positioning of the physical PIRTEK Cup has seen it become instantly recognisable to motorsport fans and the general public alike in a very short period of time.

As part of the original agreement, it was negotiated that the perpetual trophy, which is recognised as a valuable piece of art, would remain the property of PIRTEK if the Endurance Cup comes to an end.

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Case Studies

TEAM KINCROME

DEVELOPMENT OF KINCROME RACING

The BAM Group’s partnership with Kincrome is testimony to our commitment to building long-term relationships over our 30 years in business.

In late 2020 CEO Nick Pritchard reached out to BAM for a discussion about Kincrome and what opportunities existed in the market.

Together we identified the opportunity in grassroots Australian motorsport and the first major commitment came as a three-year sponsorship of the Motorsport Australia SXS Championship.

That was soon followed by a new three-year deal with Simon Evans Motorsport and its growing SXS team which included Simon as a driver as well as his championship-winning son Jackson and rookie daughter Eden – the partnership was a perfect fit with Kincrome’s family values.

As part of an evaluation and consequent overhaul of the Kincrome sponsorship assets and existing long and short-term relationships, Team Kincrome was born.

Team Kincrome brings all of Kincrome’s partnerships under one common umbrella where they can benefit from being a part of a BAM-driven Media and PR program which revolves around new website and social media channels.

During this process former full-time Supercars driver Lee Holdsworth was announced as a Kincrome ambassador and as a result became “captain” of Team Kincrome.

The team also includes all Kincrome staff, members of Kincrome’s Blue Bloods loyalty program and new fans who can now sign-up through the new www.kincromeracing.com website.

Kincrome has previously had some long-term partnerships in place with motorsport teams and organisations, but they had not been capitalised on.

Team Kincrome now brings Craig Dack Racing, Kenrick Racing, the Maddington Toyota Sprint Car Series, AUSRZR Motorsport and international enduro motorcycle rider Jess Gardiner all under the one professional banner.

There are plans to expand the team as opportunities arise and in the meantime BAM will continue to be the media managers for Kincrome Racing in the Kincrome SXS Championship nationally and the BFGoodrich Australian Off-Road Championship.

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Case Studies

MINGAY CHALLENGE ACCEPTED STAGING A WORLD PREMIERE

The powerful and inspiring documentary, “Mingay: Challenge Accepted”, is a true depiction of Matt Mingay’s recovery from a near-fatal accident in 2016.

Not for the faint-hearted, the honest telling of Mingay’s incredible life includes stories from his childhood and journey to becoming a global stunt icon and racer.

BAM Media were commissioned to handle the full media launch for the official world premiere on the Gold Coast.

A full media plan was developed including media releases, video news releases, a customised website that launched on the morning following the premiere, as well as a PR campaign to generate awareness of the documentary.

Activities on the evening of the premiere also included gift bags for each guest and red carpet photography.

BAM Media also handled the photography and video productions from the premiere, creating multiple assets and content weeks following the official launch.

The documentary is available on multiple streaming platforms online.

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Case Studies

CASTROL RACING FAN LIVERY BRINGING THE FANS TO THE MOUNTAIN

The 2020 Supercars Championship season faced many challenges due to the coronavirus global pandemic.

The biggest race of the year, the Supercheap Auto Bathurst 1000, is an event admired by many, and attended by hundred thousands each and every year.

Due to COVID-19, the challenge of fans attending the Great Race proved impossible for many.

Historically Castrol had given back to the fans, putting the 2019 Castrol Racing car in the middle of the passionate fanatics at the top of the Mountain and endeavoured to keep the spirit alive.

This concept by BAM Media in partnership with Castrol and Kelly Racing, launched the engaging and interactive campaign of “Ride with Castrol”.

This campaign was simple for any fan to participate in, while keeping the brand (Castrol) part of the community – the fans who were going to miss out attending the Bathurst 1000.

All fans had to do to enter was publish a selfie post with the hashtag #RideWithCastrol.

Thousands of entries were submitted over the course of four weeks, the public social media posts captured by software and the selfies added to the #15 Castrol Racing Ford Mustang livery for the October tradition.

The fan activation generated local, state and national attention as well as broadcast and social media.

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Case Studies

ARMOR ALL FAN GUIDE A DESIGN PROJECT

SPEEDCAFE.COM/ARMORALL-FAN-GUIDE

Teamed with global car-care brand ARMOR ALL, BAM Media produced the ARMOR ALL Motorsport Fan Guide annually from 2015-2019.

The inaugural edition was developed as part of BAM’s PR strategy to celebrate and raise awareness of ARMOR ALL’s 10-year sponsorship of the Supercars Championship.

The ‘bible’ for Australian motorsport fans is managed by BAM through every process including data gathering, design, proofreading, printing and distribution.

The fan guide contents include individual track, driver and team profiles as well as technical overviews of Supercars, along with every Australian and major International event on the motorsport calendar, which all totals more than 1000 pieces of statistical information.

With so much detail to display on an A6 page, it’s crucial to create a design that uses the space intelligently while being visually appealing and easy to read.

The finished product is a multi-pronged effort with the BAM team working alongside local printers to make sure the booklet is produced to the highest quality.

The final phase of the project is the distribution of 10,000 ARMOR ALL Motorsport Fan Guides at the opening Supercars Championship event in Adelaide - rain, hail or shine.

Being printed just days before the first race of the year, the Fan Guide is always the most accurate resource guide in the market for fans and media alike.

The booklet was also published online and is regularly updated year-round.

Case Studies

CASTROL TOWNSVILLE 400 JUMP STUNTS

Castrol, as the naming rights sponsor of the Townsville 400 Supercars event in 2015, approached BAM for ideas on how to launch race week.

In typical BAM Media style, the limits were pushed in what was possible from a cost point of view and maximum impact. The final decision was made - a jump truck leapfrogging the Supercars Championship leader’s car!

This was a perfect opportunity for Castrol to bring three key elements together - Matt Mingay, Mark Winterbottom and of course the Townsville event itself.

Both Mingay and Winterbottom were sponsored by Castrol. Coincidentally Mingay, who owns his own jump truck was a hometown hero, growing up in Townsville. Winterbottom was leading the Supercars Championship.

The stakes and risks of this media activity couldn’t have been any higher. If Mingay had an accident or the Supercars Championship leader’s car was damaged before the event even got underway, it would have put this media activity in the headlines for all the wrong reasons. To add further pressure, the media activity had to take place before the track was shut Thursday night.

BAM worked with Supercars to execute the track closure element and provide all insurances and risk assessments for the activity. As the track was closed from public access, the logistics forced every-day Townsville residents to drive through the pitlane.

Mingay, fresh from revving up his truck for warm-up, was allocated only three practice jumps before the real deal. A committee led by BAM decided where to place the Supercar (distance from the jump ramp), for the final and most important jump.

A small group of assistants held up the massive 25m ‘Welcome to the Castrol EDGE Townsville 400’ paper banner with Mingay bursting through the banner and, thankfully, clearing the Supercar.

A strong field of 50 media personnel were on the pitlane wall, grabbing their own photos of the activity with endless Castrol branding shots captured by the restricted photographers on the main straight.

The media activity resulted in print and online media coverage, on top of evening broadcasts on all key free-to-air and pay TV stations. This media activity ran runner-up (behind a campaign that launched a Supercar team on a Navy boat!) and got a special mention during the Media Awards later that year.

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Case Studies

IRWIN TOOLS GIVING BACK

BAM Group connected IRWIN Tools with the devastated town of Cardwell in North Queensland in an effort to provide a positive experience for residents whose livelihoods, homes and possessions were virtually wiped out as a result of Cyclone Yasi in 2011.

Some 120 survivors of the cyclone were met in the town by IRWIN Tools racer Alex Davison and IRWIN Tools Managing Director Nick Pritchard, then bussed to the Townsville 400 Supercars event and hosted in a corporate suite at the circuit.

Donating $4000 worth of tools along with the expense associated with the day at the V8 Supercars, the exercise positioned IRWIN Tools as a community focused business willing to assist those who were doing it tough.

The project illustrated perfectly how each element of the BAM Group can be leveraged against another to produce a seamless program that included logistics, government and community relations, transport, catering, merchandise, legals and insurance.

BAM Vision developed and distributed a Video News Release which received national coverage for everyone involved.

The result of the project was extensive media coverage via national newspapers and television networks, as well as reaching a national and international audience both online and through specialist print publications.

Above all, it resulted in a memorable experience for 120 kids and their family members who were doing it tough through no fault of their own.

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Case Studies

2001 AUSTRALIAN OPEN GOLF SPONSORS AND TICKETS

The 2001 Australian Open Golf Tournament was scheduled to be held at the Grand Golf Club on the Gold Coast with most of the world’s top 20 players due to be in attendance. However the venue faced criticism from many within golf circles as being unsuitable for such a tournament.

BAM Media was engaged by IMG - the world’s largest sports and entertainment management company - to manage publicity around the event.

The program was built around changing perceptions of the venue and attracting media and fans from all over the world, whilst assisting stakeholders to achieve their key objectives.

A hole-by-hole analysis was conducted and distributed to key media, while one-on-one contact was initiated and developed with most major players to promote their attendance and participation.

The construction of a temporary hole on Surfers Paradise beach, which was attacked by then emerging Australian player Adam Scott, generated media exposure around the world.

What became one of the most memorable Australian Opens in history - won by Stuart Appleby - still stands as one of the best ever attended golf events in Australia.

BAM Media was responsible for designing and managing the international media centre at the venue. In excess of 300 journalists from around the world were accredited and visited the Gold Coast for the tournament, delivering key tourism messages to many lucrative markets.

The program has brought the BAM Group full circle - after many years managing media and marketing internally, The Grand Golf Club has engaged the BAM Group to manage its activities moving forward.

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Case Studies

A1 GRAND PRIX

CRISIS MANAGEMENT

In 2009, the Gold Coast street race was to be transformed from the domain of IndyCar to the fledgling A1 Grand Prix World Cup of Motorsport. Surfers Paradise was due to become the series’ showpiece.

A few months out from the Gold Coast’s scheduled race, questions about the series’ financial viability became a roar within motor racing circles. BAM Group passed on this intelligence to the Queensland Government, however A1 bosses internationally and locally insisted the event would go ahead.

Then, just six days before the event, A1GP notified the Queensland Government that it would not be coming to Australia. Having warned the Government of this potential outcome months prior, BAM Media was charged with managing the fallout from the series’ collapse, both locally and internationally.

BAM Media boss, Brett Murray, wrote a personal cheque to have a number of historic Australian touring car prepared for a special demonstration at the event and organised for their original drivers to be present - for many, it was the first time they had driven those cars since their careers ended.

The BAM Media team worked around the clock for five days to devise and implement the amended V8 Supercars-led program, whilst managing the A1GP collapse. The result was an event that maintained much of the atmosphere that the IndyCar events had generated around the Gold Coast. This event was the genesis for the international co-driver event that eventuated the following year.

In the subsequent Parliamentary enquiry around the event, Queensland Sport Minister at the time, Phil Reeves officially praised the efforts of Murray and BAM Media on Hansard for their role in saving the event.

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Case Studies

CRUSTY DEMONS OF DIRT BUILDING A BRAND

Prior to becoming the worldwide phenomenon it is today, the BAM Group was contracted by Sports and Entertainment Limited (SEL) to publicise the Crusty Demons Freestyle MX Show in Australia.

BAM Media built on the underground profile the ‘Crustys’ enjoyed through the sales of its extreme motocross DVDs. The thought of the Crusty Demons remaining low profile and underground was soon shattered!

The program showcased the spectacular action the Crusty Demons provided and showed the event as being more akin to a hardcore rock concert than any other arena-based motoring activity - thus extending the brand past its video/DVD sales.

The media launch garnered national coverage, unveiling the unique and gnarly personalities of the riders, as well as generating spectacular visuals that showcased their athleticism. For many Australians, it was the first time they had been exposed to anything like freestyle motocross.

The original tour was scheduled for just one event in Sydney, Melbourne and Brisbane, but so successful was the media program, the original number of shows was increased to eight - each selling out and leaving unlucky fans eager to obtain tickets.

The future success of the Crusty Demons and their annual Australian tours was built off the back of the program that BAM Group devised and implemented. Meantime, the The Crusty riders went from being fringe, underground motocross riders to mainstream action sports stars with endorsements collectively worth millions of dollars.

TESTIMONIALS MICHAEL M CSHANE - MANAGING DIRECTOR, ASIA PACIFIC - BROWN FORMAN

DALLAS O’BRIEN - EVENT DIRECTOR, 2001 AUSTRALIAN OPEN GOLF

”As part of Jack Daniel’s involvement in V8 Supercars in Australia, Brett Murray and his team are key ingredients in a small and dedicated crew who have built the Jack Daniel’s Racing brand into one of the most highly recognised teams on the V8 Supercars circuit.”

”The innovative ways in which the BAM team approached the event and connected with the key stakeholders - players included - ensured it delivered for all of our stakeholders, especially the tourism bodies at State and Federal level.”

MARCOS AMBROSE - AUSTRALIAN NASCAR SPRINT CUP DRIVER

STEVE DUTTON - MANAGING DIRECTOR, PIRTEK

”The BAM Group’s understanding of the US market - especially in my first season - was invaluable, The value (of the BAM Group) increased as I progressed towards a NASCAR Sprint Cup career. It is a 24/7 organisation that continually creates terrific ideas to keep those they represent competitive in the marketplace.”

”We identified a need to communicate far more efficiently across our business units and to ensure that the right message was getting through to our franchisees. We didn’t have the capability for this in-house, hence we engaged the BAM Group. The BAM Group team came in with fresh eyes, quickly identified the areas of need within our business and then set about developing a program that would deliver both at a head office level and at the individual franchise level.”

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NICK PRITCHARD - CEO, KINCROME

NICK SENIOR - CEO, SUBARU AUSTRALIA

„BAM Media are the best in the business when it comes to motorsport media and sponsorship activation. They are true partners of our business, clearly understanding our marketing and other objectives, and enabling us to ensure our investments are maximised. The partnership is built on trust, a deep knowledge of media and sport and unmatched relationships. Working with Brett ‘Crusher’ Murray and his team is also highly entertaining making the work all the more enjoyable.”

”Our fruitful relationship with the BAM Group developed from their impressive ability to co-ordinate a high-profile press event announcing Australian driver Chris Atkinson in the World Rally Championship at very short notice (less than 24 hours). We engaged BAM to communicate Chris’s endeavours in the WRC to Australian media, and that was done with equal amounts of creativity and success.”

MICHAEL CLARKE - ROBERT BOSCH AUSTRALIA

STEWART SMITH - ORRCON STEEL

”BAM Media has leveraged Robert Bosch Australia’s involvement in motorsport and many other programs with a great deal of success. Furthermore, BAM Media infiltrated several other areas of our business and not only played a valuable role in our external and internal communication structures, but also took charge of our national conference which has included up to 1000 guests. Brett Murray and the BAM Media team show an unrivalled commitment to clients’ needs. They truly are partners in progress.”

”Orrcon Steel has enjoyed a decade-long relationship with the BAM Group which has resulted in one of the best media and activation programs in world sports. BAM simply has a ”can do” attitude and are constantly presenting ways to take the brands of their clients to the next level. There is no doubt that the Orrcon brand is now known in Australia because of exposure through our motorsport program created in partnership with the BAM Group. There is no one better in the business when it comes to leveraging sponsorship spends or understanding brands.”

TESTIMONIALS JANET NEWTOWN - MEDIA & PARTNERSHIPS MANAGER, SUPERCHEAP AUTO Supercheap Auto has partnered with Speedcafe.com for just over five years and throughout this journey, Speedcafe.com and Supercheap Auto have both achieved great growth.Our partnership with Speedcafe.com complements our wider motorsport program and gives us another channel to continue to engage and build brand awareness with motorsport fans. The Speedcafe.com team work in a truly collaborative way, always suggesting new opportunities to support our business objectives. If we need additional support at certain times of year or to support a new campaign, the team at Speedcafe.com will always find a way to help.

STEVE DUTTON - MANAGING DIRECTOR, PIRTEK We took a risk by becoming an inaugural Platinum Partner of Speedcafe.com. More than right years later we are proud to say that we remain a loyal supporter of the site and the enormous motorsport community it services. We have enjoyed sharing the success as Speedcafe.com has built its brand and its numbers in Australia, New Zealand and around the world. The Speedcafe.com team works tirelessly to service its readers and partners and treats and protects the PIRTEK brand like it was their own. We look forward to many more years of being a partner in Speedcafe.com which really has become the ‘bible’ for national and international motorsport fans.

SWAROOP TULSIDAS - MARKETING MANAGER , MICHELIN AUSTRALIA

Long formats

It goes without saying that every drop of Michelin and BFGoodrich’s DNA is entrenched in competition, with the motorsport world serving as our test bed to develop the class-leading safety, endurance and performance characteristics inherent to every Michelin and BFGoodrich tyre. With such a focus on research and development, its little wonder that no other tyre brands are as active, or dominant, in global and local motorsport competition.Speedcafe’s dominance in the online motorsport space organically aligns with these efforts, highlighting not only our supremacy across both two-wheels and four, but amplifying our track-to-street philosophy across every category we compete in.Since joining the Speedcafe fold, the size of their audience was imminently apparent, with measurable engagement across every asset and piece of content we collaborated on. The relationship is far more than a pay-and-display affair, it’s a true partnership, as the Speedcafe team go above and beyond to understand our goals and deliver. This includes presenting new commercial opportunities to constantly grow our online reach and brand awareness. When the opportunity came to add the TyrePlus network to the fold and tailor our commercial offering to performance enthusiasts across the Australian marketplace… it was a no-brainer.

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MARKUS PRESTON - GROUP MANAGING DIRECTOR , PRESTON HIRE AWESOME! I can easily summarise our partnership with Speedcafe.com throughout 2017 as an awesome and rewarding experience. Awesome content, an awesome team and awesome results that have been delivered back to the Preston Hire business. Speedcafe.com delivered us genuine business benefits and allowed us to further complement our sponsorship of Preston Hire Racing beyond the track.

Through Speedcafe.com we brought our brand story to life and promoted the products and services of our business. We have gained numerous business leads as a direct result of the exposure delivered by Speedcafe.com allowing my talented team to provide recommendations and quotes to new businesses who can value from the Preston Hire service offering. As a business owner you can’t ask for much more than that! In our first year with Speedcafe.com we have shared in the success that Crusher (Brett Murray) and his team have achieved. We are proud to have Preston Hire aligned with a business like Speedcafe.com which continues to do great things and push the boundaries. We have been made to feel like part of the family and I love that we share the same values of enthusiasm, focus and passion. For us, this partnership just works.

PAUL BLAIR - GENERAL MANAGER, GLOBAL AUTO CARE, ASIA PACIFIC Armor All was one of the original Platinum Partners of Speedcafe.com and we have enjoyed our 100 per cent of voice in the car care segment ever since. Our commitment extends to the Armor All Summer Grill which is a 21-part video overview of the year during the Christmas and New Year period which the fans have come to love. We enjoy the creativity of the Speedcafe.com team as it continually pushes the boundaries to develop fresh and exciting concepts for the partners and the fans. It does this without losing sight of the key objective, which is to deliver accurate and breaking news - First, Fast and Free. We have developed a valuable working relationship, which is testimony to Speedcafe.com’s commitment of being more than just a place where an advertiser can place an on-line banner. The team respects our brand and continually works with us on our commercial objectives.

STAND OUT IN THE CROWD

BAM GROUP OF COMPANIES CONTACT US Brett “Crusher” Murray CEO - BAM Group Phone: +61 (0)418 760 066 Email: brett@bammedia.com.au Justin Murray (no relation just a cool last name) General Manager - BAM Group/Speedcafe.com Phone: +61 429 084635 Email: justin@bammedia.com.au Head Office - Gold Coast 24/247 Bayview St, Hollywell Queensland, Australia 4216 www.bammedia.com.au www.speedcafe.com

EST. 1989