The Motorsport Report

BECOME PART OF AN

INVALUABLE AND EXCLUSIVE MOTORSPORT COMMERCIAL NETWORK

SUPERCHARGE YOUR KNOWLEDGE MAXIMISE YOUR MARKETING SPEND

THE MOTORSPORT REPORT

“ THE MOST COMPREHENSIVE REPORT OF ITS KIND The Motorsport Report is the result of one of the most comprehensive data gathering initiatives in the history of Australian motorsport. 6,010 motorsport fans participated in our 158 question survey which was conducted through our partner motorsport website Speedcafe.com.

Speedcafe.com is one of the world’s leading motorsport news websites. The site has been established to provide a free daily motorsport news service giving the industry, fans and other media outlets their “Daily Racing Fix”.

The report gives detailed insight into how motorsport is consumed in Australia and serves as a valuable planning tool for marketing activities including advertising, sponsorship planning, activation trends, events and promotions.

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The Motorsport Report is a must have for anyone who is serious about this business at any level. It is a tremendous sample of information which we will utilise on a daily basis Peter Jamieson, Commercial Manager, Red Bull Racing Australia,

Triple Eight Race Engineering.

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THE MOTORSPORT REPORT

WHO WOULD BENEFIT FROM THE REPORT? Current motorsport sponsors Potential motorsport sponsors Advertising agencies Media buyers Media broadcasters Motorsport teams Motorsport competitors Commecial managers Market researchers Motorsport event managers Motorsport venues Businesses with similar market segments to the motorsport demographic

The Motorsport Report is the most valuable piece of collateral I have ever seen attached to any sport or community-based activity. It provides an in-depth sample which is simply a must have for any organisation of any size involved or contemplating activity in motorsport. I have seen products offering a 10th of the information for 10 times the price - sponsorship gold

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Nick Pritchard, Irwin Tools, Australia.

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THE MOTORSPORT REPORT

THE FACTS AND FIGURES YOU NEED TO KNOW Speedcafe’s access to a large motorsport fan base enabled our survey to specifically target the motorsport enthusiast. The data covers rural, metropolitan and international fans, drawing on raw unmanipulated data.

The report covers the following key metrics: Psychographics Demographics Consumer behaviour Sponsorship awareness levels Motorsport category followings Sports related spend Social media preferences Motorsport involvement

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I can see the Motorsport Report becoming the “bible” for people involved in every facet of motorsport in Australia. It focuses on all levels of the sport and so many varied areas. The commercial group being developed by the members will be an amazing education tool for anyone wanting to build a future in the sport.

Importantly to our members and the karting industry, it is priced to ensure it is within reach of everyone - especially when compared to other products in the market which offer nothing like the depth of information this does. It will certainly be a great asset as we head into a new era for karting in Australia.

Lee Hanatschek, Australian Karting Association

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Become part of an invaluable and exclusive motorsport commercial network

The Motorsport Report Package includes: The fully comprehensive 96 page report 1 Licence includes: 2 protected log-ins

THE MOTORSPORT REPORT

SO MUCH MORE THAN JUST A REPORT

Technical support (within business hours) Exclusive members only access to themotorsportreport.com.au which includes: Opportunity to buy 2014 Report at 2013 price.

We have a goal of increasing our 2014 survey participant numbers to 10,000+ with a thorough 10-week on-line and on-ground campaign with a major incentive of an exclusive money-can’t-buy

Opportunities to grow B2B relationships Current news on motorsport sponsorship Regular motorsport sponsorship activation tips Influence the 2014 Motorsport Survey Have your say and provide feedback on what data you would like to collect Exclusive invitation to motorsports sponsorship/commercial activation conference at the Gold Coast in October 2014.

Including high-profile national and international speakers.

All this and more for only $2750 + GST

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international prize.

Logo and company profile of your business

Paul Morris, Paul Morris Motorsport.

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The Motorsport Report is the best commercial tool I have seen in 30 years of involvement in the sport. It provides an amazing amount of information which could be used by the local karter, someone in F1 or a sponsor at any level of the sport. It is a snapshot of our industry which we have never seen before and it will only become more valuable year on year. We will be recommending it to all our partners and can see our commercial team referring to it every day.

HOW DO I GET ONE? CONTACT BRAD HARRIS:

brad.harris@themotorsportreport.com M. +61 (0) 448 080 731 P. +61 (0) 7 5580 3985

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