OUR OWN BRANDS
INTRODUCTION
THE BAM GROUP LIST OF SERVICES
V I S I O N
T O U R S
WHAT WE CAN DO FOR YOU
• • • • • • • • • • • • • • • •
It is my pleasure to introduce you to the BAM Group. Wearetremendouslyproudoftheachievementsofthisgroupofbusinesses,whichwasbuiltfromjustasingle idea and opportunity more than 30 years ago.
Sponsorship Activation Media Relations/Public Relations Social Media Strategies & Implementation Marketing Communications
Everyfacetofthiscollectiveisbasedononesimplephilosophy–creativelyservicingpeople,theirbusinessesand brands. Wehavetheluxuryofleveragingtheskillsandresourcesofourbusinessestoprovidethorough,integrated programs, which provide maximum return on investment.
Creative Design & Production
Thereisnosuchthingas‘justanotherclient’withtheBAMGroup.Itisimportantforustobecomepartofour clients’ business plans and to help make their vision a reality.
Community Relations
Weareaone-stopshopforallyourmedia,communication,marketing,managementandactivationneeds.
Event Creation, Implementation and Management
Oursuccessisbasedontherelationships,knowledge,creativity,workethicandcommitmentofourfantasticstaff.
Corporate Media Strategies & Research Website Design & Maintenance
Ourfutureisdeterminedbyadesireforexcellence,theunderstandingofclients’needsandourcommitmentto innovative resources required to exceed clients’ expectations.
Online and Offline Publishing
Wehavebeenentrustedwithsomeoftheworld’sbiggestbrandsandwewouldlikeyourstobenext.
Video News Release Creation and Distribution
AttheBAMGroup,welookforwardtodiscussingyourneedsandformulatingaplanusingourmulti-layered resources.
Corporate Video/DVD Production & Distribution Photography services Online Database Communications Personal Management Corporate Hospitality – Group Travel/Incentives
Brett Murray
www.bammedia.com.au
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Our Brands
BAM MEDIA
Established in 1989, BAM Media is an industry leader in public relations, communications, creative design, media management, strategic planning and events. Built around an enthusiastic ‘ideas’ team, BAM Media’s client base comprises a diverse range of companies, events, teams and individuals from around Australia and the world. The company prides itself on providing quality and cost-effective programs, designed and executed with professionalism and attention to detail. The programs designed by BAM Media can provide a full service solution - both online and offline, embracing emerging technology, social and digital media. BAM Media provides publishing services with output optimised for the latest in online/mobile technology or alternatively, traditional print formats. Investing in the education of social trends and best practices, BAM Media is able to provide successful social strategies for any identity. From social activations to community management, BAM Media is actively engaged with social identities to provide the best outcomes. Overall, BAM Media takes the time to understand its clients’ requirements and maintains a personal approach in its dealings, all to ensure the realisation of the goals of the client, whether that is selling tickets, selling product, servicing sponsors, selling services or building brands. BAM Media will tailor a program to include the elements that will best support your marketing and media objectives while delivering the best result for your investment. BAMMEDIA.COM.AU
www.bammedia.com.au
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Our Brands
V I S I O N
BAM VISION
BAM Vision was designed to supply rights-free high definition news footage for organisations, events and individuals and has evolved into a full-service arm of the BAM Group. It is not your everyday video production company. Using some of the best cameramen, producers and editors in the business, everyone at BAM Vision has fantastic news sense as well as a strong corporate eye. The service is continually improving with the addition of the latest technology complementing innovative ideas. BAM Vision specialises in the delivery of news-based footage, online messaging, corporate presentations, full broadcast-quality feature stories and one-off corporate presentations. Having the footage is one thing; knowing how to leverage it through distribution channels and innovative concepts is another. That’s our business! Engaging BAM Vision as part of your total communications and marketing solution adds a powerful tool to position your company or project directly in your target consumers’ minds. The other element making up BAM Vision is a comprehensive stills photography service. This includes our own state-of-the-art studio and extensive online libraries and distribution channels.
BAMMEDIA.COM.AU/VISION
www.bammedia.com.au
T O U R S
Our Brands
BAM TOURS
BAM Tours was established after a need was identified for personalised private, corporate and public travel and hospitality. Central to a BAM Tours experience is the desire to ensure that all our guests’ expectations are exceeded and that they will be back time after time. BAM Tours’ position within the entire BAM Group structure allows clients to leverage their entertainment spend as part of a centralised and cost-effective structure. It adds to the BAM Group’s reputation as being a one-stop shop and supplier of a total solution for any client - no matter how large or small. Given a brief, BAM Tours can design and develop events for two to 2000 people, or provide discounted opportunities on regular BAM Tour events – both nationally and internationally.
BAMTOURS.COM.AU
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www.bammedia.com.au
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Our Brands
SPEEDCAFE.COM
Originally launched by the BAM Group, Speedcafe.com has become a respected destination and network for motorsport industry leaders, competitors and fans looking to find accurate information about their sport - First, Fast and Free. With year-on-year growth for more than a decade and more than 50 million page views in 2020, Speedcafe.com is now the leading independent motorsport website in the world The site has also become a hub for entertaining digital content designed for a cross-section of male and female fans of all ages and from varied social and economic backgrounds. At the same time, Speedcafe.com has been an ever-evolving marketplace for some of the world’s largest companies and brands looking to leverage their motorsport commitment or to be front and centre with 100 percent of voice without the major spend. The varied opportunities Speedcafe.com offers means that marketing, advertising, digital, social, sponsorship and public relations budgets can all be justifiably linked to the site. Old-fashioned news values and ethics from the team of award-winning journalists, and a daily desire to over service the site’s Platinum Partner group from our dedicated and experienced management team, is the recipe for a first-class result. While once falling under the BAM Group umbrella, Speedcafe.com is now a standalone operation. BAM Media clients, past and present, have leveraged their involvement in the sport with tailored advertising plans on Speedcafe.com that have resulted in increased awareness and click-through. SPEEDCAFE.COM
www.bammedia.com.au
Our Brands
TORQUECAFE.COM
Torquecafe.com has been established to provide a daily performance motoring news service to the industry and fans in Australia and internationally. The motoring lifestyle website provides an insight into new high-end performance vehicles, performance aftermarket, products and news relating directly to the motoring industry. Torquecafe.com links the race track and the road and engages a like minded audience when it comes to performance, design, technology and serious fun. It is also a hub for clubs and organisations to promote their activities and engage with the motoring community. The venture is headed up by one of Australia’s leading automotive experts, Stephen Ottley and complements the tremendously successful Speedcafe.com TORQUECAFE.COM
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CASE STUDIES
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Case Studies
PIRTEK TEAM MURRAY
TEAMMURRAY.COM.AU
THE ULTIMATE EVENT
PIRTEKTeamMurraywasabespokeprogramthatwasthefruitionofyearsofhardwork,whichsawBAMGroupfounder,Brett‘Crusher’Murrayfieldacarinthe100thrunningof the Indy 500. BAMMediaprovidedtheprogrammanagement,socialmedia,activation,mediareleases,websitedesign,videocontent,sponsorshipandcommunitymanagement. Builtandlaunchedonataglineof‘DaretoDream’theprogramwasbuiltinassociationwithPIRTEKUSAwhichusedthepartnershiptore-launchtheirNorthAmericanoperation. TheteamwasofficiallyunveiledtotheAustralianmediaonDecember4,2015,andrelaunchedatthePIRshowinIndianapolisoneweeklaterwheretheteam’scarwasseenfor the first time. Theresultwasoneofthebestone-offprogramseverputtogetherinthe100-yearhistoryoftheevent,culminatinginaracefinishinfrontofmorethan450,000fans-theworld’s biggest one-day sporting event. Twoweeksearlier,asalead-uptothe500,PIRTEKTeamMurrayalsocompetedintheIndianapolisGrandPrixroadcourseeventwhereitfinished16thondebut. DriverMattBrabhamwasthestaroftheprogram.TheAustralian-AmericanracermadehisfirstIndyCarstartafteranimpressivedevelopmentcareer.Thethirdgenerationracer also made history as only the third driver to have had his father and grandfather race previously in the Indy 500. BAM Media kept Australian and international media informed as the day drew nearer, with coverage across industry and commercial news outlets. ApartnershipwiththeChrisKyleFrogFoundationsawtheteamhostmorethan500militaryveterans,firstrespondersandtheirfamiliesoverthetwoweeksoftheraceprogramat the Indianapolis Motor Speedway. Team Murray was more than just an entry to the Indy 500 and the strategy developed by BAM Media highlighted the journey for all involved.
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Case Studies
THE CK FROG CREW
CHRISKYLEFROGFOUNDATION.ORG
SERVING THE COMMUNITY
PIRTEKTeamMurrayandtheChrisKyleFrogFoundationcreatedauniqueprogramwhichsawsevenmilitaryveteransandfirstrespondersfromacross North America moulded into a pit crew for the 100th Indianapolis 500. WiththesupportofWarnerBros.Entertainment,whodistributedtheAcademyAward-winningmovie,AmericanSniper-basedonthelifeofChrisKyle,the CK Crew competed in the prestigious Tag Heuer Pitstop Competition on Coors Light Carb Day - the Friday of race weekend, May 27. TheconceptwasdevelopedandmanagedfromstarttofinishbytheBAMGroupinconjunctionwithCKFFoundationleaderStewartSmithandreceived national and international exposure and opportunities for all the program’s partners. TheprogramwasofficiallylaunchedbyKyle’swifeandPIRTEKTeamMurrayAmbassador,TayaKyleattheFirestoneGrandPrixofStPetersburginFlorida, the opening round of the Verizon IndyCar Series and rolled out over coming months. ThroughfriendsofTayaandChrisKyle,sevenCKCrewmembersfromkeymarketsaroundthecountrywerebroughttogetherfor10daystrainingand coaching in Indianapolis with leading experts headed by Pit Fit’s Jim Leo. The‘CKCrew’trainedthreetimesadaybeforebringingtheignitedCarbDaycrowdtoitsfeetwhenthecrewtooktoGasolineAlleywavingtheAmerican flag. As part of the partnership, the CKF Foundation was given the rights to team merchandise. Warner Bros. Entertainment used the CK Crew program to launch a Limited Edition DVD on Memorial Day Weekend. ApartnershipwiththeChrisKyleFrogFoundationsawtheteamhostmorethan500militaryveterans,firstrespondersandtheirfamiliesoverthetwoweeks of the race program at the Indianapolis Motor Speedway. The general consensus in review of the program was that it ‘Changed the lives of everyone involved’.
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Case Studies
CRUSHER THE BOOK
START TO FINISH
CRUSHERTHEBOOK.COM
InternationallyrespectedmediaandpublicrelationsentrepreneurandBAMGroupfounder,Brett ‘Crusher’ Murray, officially launched his autobiography in December 2017. CRUSHER -YOU JUST CAN’T MAKETHAT S#^! UP is a collection of more than 35 years of thoughts, insights and hilarious experiences. Thebookisameltingpotoffunnystories,trueaccountsandCrusher’suniqueviewonbusiness, motorsport and life in general. ThebookwaswrittenexclusivelybyMurray,whostartedasacadetjournalistattheageof16. MurraydecidedtousethewholeexperienceasanopportunitytoeducatehimselfandhisBAM Group team about the publishing industry. OncethewordswerepennedtheBAMGrouparrangedthedesign,proofing,legals,printing, marketing, media, payment systems and distribution of the book, which was a sellout. Thebookwasofficiallylaunchedinfrontof180guestsincludingfamily,friends,colleagues,clients andhighprofilesportingandbusinesscelebrities,manyofwhomhavebeenclientsofMurray’sBAM Group of companies.
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Case Studies
MICHELIN KM3
A GLOBAL LAUNCH
BAMVision was engaged by regular clients Michelin Australia to capture the sights and sounds of the global launch of their new KM3 tyre. The 16-day event involved 100 guests who were choppered in to Mt Buller in Victoria’s high country from Melbourne in five waves. TheguestlistincludedaneclecticmixofinfluencersfromChina,Australia,China,Thailand,NorthAmerica,France,Germany,Turkey,SouthAfricaandthe Middle East. They were meshed with some 60 dealers from Australia, Thailand, Malaysia and New Zealand. Eachgroupenjoyed2.5daysonthegroundandwereentertainedwithactivitiesincludingaRedBullairrace,mountainbikers,motocrossriders,afly fisherman, horseback riders and whip crackers. MichelinambassadorsincludingprosurferMikeyWright,DakarwinnersTobyPriceandChristianLavieilleandrallydriverDaijiroAkahoshiwerewoveninto each day’s activities. Afleetof4x4stravelledalongroutesthattookinthemagnificentVictorianhighcountryincludingCraig’sHutandMtStirling.Thedrivesprovidedvaried conditions to test the KM3 product. CorporatepartnersinvolvedintheeventincludedRedBullMediaHouse,ARB,FordAustralia,YETI,Garmin,SolterbeckandGetaboutTrainingServicesdriver education. TheBAMGroupplayedaroleintheoverallanddailylogisticsandprovidedbespokevideocontentandimagestoindividualmembersofthemedia. Dailyoverview‘Broll’contentwasalsoprovidedtoeachgroup,whileafinalwrapvideowasproducedasacompleterecordofeverythingthatwasachieved.
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Case Studies
PIRTEK ENDURO CUP
BUILDING A STORY
Long-timeBAMGrouppartners,PIRTEK,wereapproachedbySupercarsAustraliatosponsora new endurance championship format for the 2013 season. PIRTEKarrangedabrainstormingsessionwithBAMrepresentativestoexploretheopportunity and to make a final decision. It was decided that the format was a fit for the PIRTEK brand and its objectives. Thefirsttaskwastocreateaniconictrophythatwouldbeinstantlyrecognisableinthe marketplace, giving the whole competition credibility. BAMengagedfamousinternationalartistJamesCorbetttonotonlydesignaperpetualtrophy incorporatinghundredsofPIRTEKfittings,buttoalsocreateanannualtrophywhichwould remain with the winning team year on year. Afterthefourtheventin2016,PIRTEKre-signedforafurtherfouryearsandCorbettwas engaged to create another four impressive keepsakes. AconstantPRprogramandthecontinualpositioningofthephysicalPIRTEKCuphasseenit becomeinstantlyrecognisabletomotorsportfansandthegeneralpublicalikeinaveryshort period of time. Aspartoftheoriginalagreement,itwasnegotiatedthattheperpetualtrophy,whichisrecognised asavaluablepieceofart,wouldremainthepropertyofPIRTEKiftheEnduranceCupcomesto an end.
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Case Studies
TEAM KINCROME
DEVELOPMENT OF KINCROME RACING
The BAM Group’s partnership with Kincrome is testimony to our commitment to building long-term relationships over our 30 years in business. In late 2020 CEO Nick Pritchard reached out to BAM for a discussion about Kincrome and what opportunities existed in the market. TogetherweidentifiedtheopportunityingrassrootsAustralianmotorsportandthefirstmajorcommitmentcameasathree-yearsponsorshipoftheMotorsportAustraliaSXS Championship. Thatwassoonfollowedbyanewthree-yeardealwithSimonEvansMotorsportanditsgrowingSXSteamwhichincludedSimonasadriveraswellashischampionship-winning son Jackson and rookie daughter Eden – the partnership was a perfect fit with Kincrome’s family values. AspartofanevaluationandconsequentoverhauloftheKincromesponsorshipassetsandexistinglongandshort-termrelationships,TeamKincromewasborn. TeamKincromebringsallofKincrome’spartnershipsunderonecommonumbrellawheretheycanbenefitfrombeingapartofaBAM-drivenMediaandPRprogramwhich revolves around new website and social media channels. Duringthisprocessformerfull-timeSupercarsdriverLeeHoldsworthwasannouncedasaKincromeambassadorandasaresultbecame“captain”ofTeamKincrome. TheteamalsoincludesallKincromestaff,membersofKincrome’sBlueBloodsloyaltyprogramandnewfanswhocannowsign-upthroughthenewwww.kincromeracing.com website. Kincrome has previously had some long-term partnerships in place with motorsport teams and organisations, but they had not been capitalised on. TeamKincromenowbringsCraigDackRacing,KenrickRacing,theMaddingtonToyotaSprintCarSeries,AUSRZRMotorsportandinternationalenduromotorcycleriderJess Gardiner all under the one professional banner. ThereareplanstoexpandtheteamasopportunitiesariseandinthemeantimeBAMwillcontinuetobethemediamanagersforKincromeRacingintheKincromeSXS Championship nationally and the BFGoodrich Australian Off-Road Championship.
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Case Studies
MINGAY CHALLENGE ACCEPTED
STAGING A WORLD PREMIERE
Thepowerfulandinspiringdocumentary,“Mingay:ChallengeAccepted”,isatruedepictionof Matt Mingay’s recovery from a near-fatal accident in 2016. Notforthefaint-hearted,thehonesttellingofMingay’sincrediblelifeincludesstoriesfromhis childhood and journey to becoming a global stunt icon and racer. BAMMediawerecommissionedtohandlethefullmedialaunchfortheofficialworldpremiereon the Gold Coast. Afullmediaplanwasdevelopedincludingmediareleases,videonewsreleases,acustomised websitethatlaunchedonthemorningfollowingthepremiere,aswellasaPRcampaignto generate awareness of the documentary. Activitiesontheeveningofthepremierealsoincludedgiftbagsforeachguestandredcarpet photography. BAMMediaalsohandledthephotographyandvideoproductionsfromthepremiere,creating multiple assets and content weeks following the official launch. The documentary is available on multiple streaming platforms online.
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Case Studies
CASTROL RACING FAN LIVERY
BRINGING THE FANS TO THE MOUNTAIN
The2020SupercarsChampionshipseasonfacedmanychallengesduetothecoronavirusglobal pandemic. Thebiggestraceoftheyear,theSupercheapAutoBathurst1000,isaneventadmiredbymany, and attended by hundred thousands each and every year. DuetoCOVID-19,thechallengeoffansattendingtheGreatRaceprovedimpossibleformany. HistoricallyCastrolhadgivenbacktothefans,puttingthe2019CastrolRacingcarinthemiddle ofthepassionatefanaticsatthetopoftheMountainandendeavouredtokeepthespiritalive. ThisconceptbyBAMMediainpartnershipwithCastrolandKellyRacing,launchedtheengaging and interactive campaign of “Ride with Castrol”. Thiscampaignwassimpleforanyfantoparticipatein,whilekeepingthebrand(Castrol)partof the community – the fans who were going to miss out attending the Bathurst 1000. Allfanshadtodotoenterwaspublishaselfiepostwiththehashtag#RideWithCastrol. Thousandsofentriesweresubmittedoverthecourseoffourweeks,thepublicsocialmedia postscapturedbysoftwareandtheselfiesaddedtothe#15CastrolRacingFordMustanglivery for the October tradition. Thefanactivationgeneratedlocal,stateandnationalattentionaswellasbroadcastandsocial media.
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Case Studies
ARMOR ALL FAN GUIDE
SPEEDCAFE.COM/ARMORALL-FAN-GUIDE
A DESIGN PROJECT
Teamedwithglobalcar-carebrandARMORALL,BAMMediaproducedtheARMORALLMotorsportFanGuideannuallyfrom2015-2019. TheinauguraleditionwasdevelopedaspartofBAM’sPRstrategytocelebrateandraiseawarenessofARMORALL’s10-yearsponsorshipofthe Supercars Championship. The‘bible’forAustralianmotorsportfansismanagedbyBAMthrougheveryprocessincludingdatagathering,design,proofreading,printingand distribution. Thefanguidecontentsincludeindividualtrack,driverandteamprofilesaswellastechnicaloverviewsofSupercars,alongwitheveryAustralianand major International event on the motorsport calendar, which all totals more than 1000 pieces of statistical information. WithsomuchdetailtodisplayonanA6page,it’scrucialtocreateadesignthatusesthespaceintelligentlywhilebeingvisuallyappealingandeasy to read. Thefinishedproductisamulti-prongedeffortwiththeBAMteamworkingalongsidelocalprinterstomakesurethebookletisproducedtothe highest quality. Thefinalphaseoftheprojectisthedistributionof10,000ARMORALLMotorsportFanGuidesattheopeningSupercarsChampionshipeventin Adelaide - rain, hail or shine. Beingprintedjustdaysbeforethefirstraceoftheyear,theFanGuideisalwaysthemostaccurateresourceguideinthemarketforfansandmedia alike. The booklet was also published online and is regularly updated year-round.
Case Studies
CASTROL TOWNSVILLE 400 JUMP
STUNTS
Castrol, as the naming rights sponsor of the Townsville 400 Supercars event in 2015, approached BAM for ideas on how to launch race week. IntypicalBAMMediastyle,thelimitswerepushedinwhatwaspossiblefromacostpointofviewandmaximumimpact.Thefinaldecisionwasmade-ajumptruckleapfroggingtheSupercars Championship leader’s car! This was a perfect opportunity for Castrol to bring three key elements together - Matt Mingay, Mark Winterbottom and of course the Townsville event itself. BothMingayandWinterbottomweresponsoredbyCastrol.CoincidentallyMingay,whoownshisownjumptruckwasahometownhero,growingupinTownsville.Winterbottomwasleadingthe Supercars Championship. Thestakesandrisksofthismediaactivitycouldn’thavebeenanyhigher.IfMingayhadanaccidentortheSupercarsChampionshipleader’scarwasdamagedbeforetheeventevengotunderway,it wouldhaveputthismediaactivityintheheadlinesforallthewrongreasons.Toaddfurtherpressure,themediaactivityhadtotakeplacebeforethetrackwasshutThursdaynight. BAMworkedwithSupercarstoexecutethetrackclosureelementandprovideallinsurancesandriskassessmentsfortheactivity.Asthetrackwasclosedfrompublicaccess,thelogisticsforced every-day Townsville residents to drive through the pitlane. Mingay,freshfromrevvinguphistruckforwarm-up,wasallocatedonlythreepracticejumpsbeforetherealdeal.AcommitteeledbyBAMdecidedwheretoplacetheSupercar(distancefromthe jump ramp), for the final and most important jump. Asmallgroupofassistantsheldupthemassive25m‘WelcometotheCastrolEDGETownsville400’paperbannerwithMingayburstingthroughthebannerand,thankfully,clearingtheSupercar. Astrongfieldof50mediapersonnelwereonthepitlanewall,grabbingtheirownphotosoftheactivitywithendlessCastrolbrandingshotscapturedbytherestrictedphotographersonthemain straight. Themediaactivityresultedinprintandonlinemediacoverage,ontopofeveningbroadcastsonallkeyfree-to-airandpayTVstations.Thismediaactivityranrunner-up(behindacampaignthat launched a Supercar team on a Navy boat!) and got a special mention during the Media Awards later that year.
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Case Studies
IRWIN TOOLS
GIVING BACK
BAMGroupconnectedIRWINToolswiththedevastatedtownofCardwellinNorthQueenslandinaneffortto provideapositiveexperienceforresidentswhoselivelihoods,homesandpossessionswerevirtuallywipedout as a result of Cyclone Yasi in 2011. Some120survivorsofthecycloneweremetinthetownbyIRWINToolsracerAlexDavisonandIRWINTools ManagingDirectorNickPritchard,thenbussedtotheTownsville400Supercarseventandhostedinacorporate suite at the circuit. Donating$4000worthoftoolsalongwiththeexpenseassociatedwiththedayattheV8Supercars,the exercisepositionedIRWINToolsasacommunityfocusedbusinesswillingtoassistthosewhoweredoingit tough. TheprojectillustratedperfectlyhoweachelementoftheBAMGroupcanbeleveragedagainstanotherto produceaseamlessprogramthatincludedlogistics,governmentandcommunityrelations,transport,catering, merchandise, legals and insurance. BAMVisiondevelopedanddistributedaVideoNewsReleasewhichreceivednationalcoverageforeveryone involved. Theresultoftheprojectwasextensivemediacoveragevianationalnewspapersandtelevisionnetworks,aswell asreachinganationalandinternationalaudiencebothonlineandthroughspecialistprintpublications. Aboveall,itresultedinamemorableexperiencefor120kidsandtheirfamilymemberswhoweredoingittough through no fault of their own.
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Case Studies
2001 AUSTRALIAN OPEN GOLF SPONSORS AND TICKETS
The2001AustralianOpenGolfTournamentwasscheduledtobeheldattheGrandGolfClubontheGoldCoastwith mostoftheworld’stop20playersduetobeinattendance.Howeverthevenuefacedcriticismfrommanywithingolf circles as being unsuitable for such a tournament. BAMMediawasengagedbyIMG-theworld’slargestsportsandentertainmentmanagementcompany-tomanage publicity around the event. Theprogramwasbuiltaroundchangingperceptionsofthevenueandattractingmediaandfansfromallovertheworld, whilst assisting stakeholders to achieve their key objectives. Ahole-by-holeanalysiswasconductedanddistributedtokeymedia,whileone-on-onecontactwasinitiatedand developed with most major players to promote their attendance and participation. TheconstructionofatemporaryholeonSurfersParadisebeach,whichwasattackedbythenemergingAustralianplayer Adam Scott, generated media exposure around the world. WhatbecameoneofthemostmemorableAustralianOpensinhistory-wonbyStuartAppleby-stillstandsasoneofthe best ever attended golf events in Australia. BAMMediawasresponsiblefordesigningandmanagingtheinternationalmediacentreatthevenue.Inexcessof300 journalistsfromaroundtheworldwereaccreditedandvisitedtheGoldCoastforthetournament,deliveringkeytourism messages to many lucrative markets. TheprogramhasbroughttheBAMGroupfullcircle-aftermanyyearsmanagingmediaandmarketinginternally,The Grand Golf Club has engaged the BAM Group to manage its activities moving forward.
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Case Studies
A1 GRAND PRIX
CRISIS MANAGEMENT
In2009,theGoldCoaststreetracewastobetransformedfromthedomainofIndyCartothefledglingA1 Grand PrixWorld Cup of Motorsport. Surfers Paradise was due to become the series’showpiece. AfewmonthsoutfromtheGoldCoast’sscheduledrace,questionsabouttheseries’financialviabilitybecame aroarwithinmotorracingcircles.BAMGrouppassedonthisintelligencetotheQueenslandGovernment, however A1 bosses internationally and locally insisted the event would go ahead. Then,justsixdaysbeforetheevent,A1GPnotifiedtheQueenslandGovernmentthatitwouldnotbecoming toAustralia.HavingwarnedtheGovernmentofthispotentialoutcomemonthsprior,BAMMediawascharged with managing the fallout from the series’ collapse, both locally and internationally. BAMMediaboss,BrettMurray,wroteapersonalchequetohaveanumberofhistoricAustraliantouringcar preparedforaspecialdemonstrationattheeventandorganisedfortheiroriginaldriverstobepresent-for many, it was the first time they had driven those cars since their careers ended. TheBAMMediateamworkedaroundtheclockforfivedaystodeviseandimplementtheamendedV8 Supercars-ledprogram,whilstmanagingtheA1GPcollapse.Theresultwasaneventthatmaintainedmuchof theatmospherethattheIndyCareventshadgeneratedaroundtheGoldCoast.Thiseventwasthegenesisfor the international co-driver event that eventuated the following year. InthesubsequentParliamentaryenquiryaroundtheevent,QueenslandSportMinisteratthetime,PhilReeves officiallypraisedtheeffortsofMurrayandBAMMediaonHansardfortheirroleinsavingtheevent.
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Case Studies
CRUSTY DEMONS OF DIRT
BUILDING A BRAND
Priortobecomingtheworldwidephenomenonitistoday,theBAMGroupwascontractedby SportsandEntertainmentLimited(SEL)topublicisetheCrustyDemonsFreestyleMXShowin Australia. BAMMediabuiltontheundergroundprofilethe‘Crustys’enjoyedthroughthesalesofits extrememotocrossDVDs.ThethoughtoftheCrustyDemonsremaininglowprofileand underground was soon shattered! TheprogramshowcasedthespectacularactiontheCrustyDemonsprovidedandshowedthe eventasbeingmoreakintoahardcorerockconcertthananyotherarena-basedmotoring activity - thus extending the brand past its video/DVD sales. Themedialaunchgarnerednationalcoverage,unveilingtheuniqueandgnarlypersonalitiesof theriders,aswellasgeneratingspectacularvisualsthatshowcasedtheirathleticism.Formany Australians,itwasthefirsttimetheyhadbeenexposedtoanythinglikefreestylemotocross. TheoriginaltourwasscheduledforjustoneeventinSydney,MelbourneandBrisbane,butso successfulwasthemediaprogram,theoriginalnumberofshowswasincreasedtoeight-each selling out and leaving unlucky fans eager to obtain tickets. ThefuturesuccessoftheCrustyDemonsandtheirannualAustraliantourswasbuiltofftheback oftheprogramthatBAMGroupdevisedandimplemented.Meantime,theTheCrustyriders wentfrombeingfringe,undergroundmotocrossriderstomainstreamactionsportsstarswith endorsements collectively worth millions of dollars.
TESTIMONIALS
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MICHAEL M C SHANE - MANAGING DIRECTOR, ASIA PACIFIC - BROWN FORMAN
DALLAS O’BRIEN - EVENT DIRECTOR, 2001 AUSTRALIAN OPEN GOLF
NICK PRITCHARD - CEO, KINCROME
NICK SENIOR - CEO, SUBARU AUSTRALIA
”As part of Jack Daniel’s involvement in V8 Supercars in Australia, Brett Murray and his team are key ingredients in a small and dedicated crew who have built the Jack Daniel’s Racing brand into one of the most highly recognised teams on the V8 Supercars circuit.”
”The innovative ways in which the BAM team approached the event and connected with the key stakeholders - players included - ensured it delivered for all of our stakeholders, especially the tourism bodies at State and Federal level.”
„BAM Media are the best in the business when it comes to motorsport media and sponsorship activation. They are true partners of our business, clearly understanding our marketing and other objectives, and enabling us to ensure our investments are maximised. The partnership is built on trust, a deep knowledge of media and sport and unmatched relationships. Working with Brett ‘Crusher’ Murray and his team is also highly entertaining making the work all the more enjoyable.”
”Our fruitful relationship with the BAM Group developed from their impressive ability to co-ordinate a high-profile press event announcing Australian driver Chris Atkinson in the World Rally Championship at very short notice (less than 24 hours). We engaged BAM to communicate Chris’s endeavours in the WRC to Australian media, and that was done with equal amounts of creativity and success.”
MARCOS AMBROSE - AUSTRALIAN NASCAR SPRINT CUP DRIVER
STEVE DUTTON - MANAGING DIRECTOR, PIRTEK
MICHAEL CLARKE - ROBERT BOSCH AUSTRALIA
STEWART SMITH - ORRCON STEEL
”The BAM Group’s understanding of the US market - especially in my first season - was invaluable, The value (of the BAM Group) increased as I progressed towards a NASCAR Sprint Cup career. It is a 24/7 organisation that continually creates terrific ideas to keep those they represent competitive in the marketplace.”
”We identified a need to communicate far more efficiently across our business units and to ensure that the right message was getting through to our franchisees. We didn’t have the capability for this in-house, hence we engaged the BAM Group. The BAM Group team came in with fresh eyes, quickly identified the areas of need within our business and then set about developing a program that would deliver both at a head office level and at the individual franchise level.”
”BAM Media has leveraged Robert Bosch Australia’s involvement in motorsport and many other programs with a great deal of success. Furthermore, BAM Media infiltrated several other areas of our business and not only played a valuable role in our external and internal communication structures, but also took charge of our national conference which has included up to 1000 guests. Brett Murray and the BAM Media team show an unrivalled commitment to clients’ needs. They truly are partners in progress.”
”Orrcon Steel has enjoyed a decade-long relationship with the BAM Group which has resulted in one of the best media and activation programs in world sports. BAM simply has a ”can do” attitude and are constantly presenting ways to take the brands of their clients to the next level. There is no doubt that the Orrcon brand is now known in Australia because of exposure through our motorsport program created in partnership with the BAM Group. There is no one better in the business when it comes to leveraging sponsorship spends or understanding brands.”
TESTIMONIALS JANET NEWTOWN - MEDIA & PARTNERSHIPS MANAGER, SUPERCHEAP AUTO Supercheap Auto has partnered with Speedcafe.com for just over five years and throughout this journey, Speedcafe.com and Supercheap Auto have both achieved great growth.Our partnership with Speedcafe.com complements our wider motorsport program and gives us another channel to continue to engage and build brand awareness with motorsport fans. The Speedcafe.com team work in a truly collaborative way, always suggesting new opportunities to support our business objectives. If we need additional support at certain times of year or to support a new campaign, the team at Speedcafe.com will always find a way to help.
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STEVE DUTTON - MANAGING DIRECTOR, PIRTEK We took a risk by becoming an inaugural Platinum Partner of Speedcafe.com. More than right years later we are proud to say that we remain a loyal supporter of the site and the enormous motorsport community it services. We have enjoyed sharing the success as Speedcafe.com has built its brand and its numbers in Australia, New Zealand and around the world. The Speedcafe.com team works tirelessly to service its readers and partners and treats and protects the PIRTEK brand like it was their own. We look forward to many more years of being a partner in Speedcafe.com which really has become the ‘bible’ for national and international motorsport fans.
SWAROOP TULSIDAS - MARKETING MANAGER , MICHELIN AUSTRALIA
Long formats
It goes without saying that every drop of Michelin and BFGoodrich’s DNA is entrenched in competition, with the motorsport world serving as our test bed to develop the class-leading safety, endurance and performance characteristics inherent to every Michelin and BFGoodrich tyre. With such a focus on research and development, its little wonder that no other tyre brands are as active, or dominant, in global and local motorsport competition.Speedcafe’s dominance in the online motorsport space organically aligns with these efforts, highlighting not only our supremacy across both two-wheels and four, but amplifying our track-to-street philosophy across every category we compete in.Since joining the Speedcafe fold, the size of their audience was imminently apparent, with measurable engagement across every asset and piece of content we collaborated on. The relationship is far more than a pay-and-display affair, it’s a true partnership, as the Speedcafe team go above and beyond to understand our goals and deliver. This includes presenting new commercial opportunities to constantly grow our online reach and brand awareness. When the opportunity came to add the TyrePlus network to the fold and tailor our commercial offering to performance enthusiasts across the Australian marketplace… it was a no-brainer.
MARKUS PRESTON - GROUP MANAGING DIRECTOR , PRESTON HIRE AWESOME! I can easily summarise our partnership with Speedcafe.com throughout 2017 as an awesome and rewarding experience. Awesome content, an awesome team and awesome results that have been delivered back to the Preston Hire business. Speedcafe.com delivered us genuine business benefits and allowed us to further complement our sponsorship of Preston Hire Racing beyond the track. Through Speedcafe.com we brought our brand story to life and promoted the products and services of our business. We have gained numerous business leads as a direct result of the exposure delivered by Speedcafe.com allowing my talented team to provide recommendations and quotes to new businesses who can value from the Preston Hire service offering. As a business owner you can’t ask for much more than that! In our first year with Speedcafe.com we have shared in the success that Crusher (Brett Murray) and his team have achieved. We are proud to have Preston Hire aligned with a business like Speedcafe.com which continues to do great things and push the boundaries. We have been made to feel like part of the family and I love that we share the same values of enthusiasm, focus and passion. For us, this partnership just works.
PAUL BLAIR - GENERAL MANAGER, GLOBAL AUTO CARE, ASIA PACIFIC Armor All was one of the original Platinum Partners of Speedcafe.com and we have enjoyed our 100 per cent of voice in the car care segment ever since. Our commitment extends to the Armor All Summer Grill which is a 21-part video overview of the year during the Christmas and New Year period which the fans have come to love. We enjoy the creativity of the Speedcafe.com team as it continually pushes the boundaries to develop fresh and exciting concepts for the partners and the fans. It does this without losing sight of the key objective, which is to deliver accurate and breaking news - First, Fast and Free. We have developed a valuable working relationship, which is testimony to Speedcafe.com’s commitment of being more than just a place where an advertiser can place an on-line banner. The team respects our brand and continually works with us on our commercial objectives.
STAND OUT IN THE CROWD BAM GROUP OF COMPANIES CONTACT US Brett “Crusher” Murray CEO - BAM Group Phone: +61 (0)418 760 066 Email: brett@bammedia.com.au David Spaul General Manager - BAM Media Phone: +61 (0)422 385 424 Email: david@bammedia.com.au Head Office - Gold Coast 24/247 Bayview St, Hollywell Queensland, Australia 4216 www.bammedia.com.au www.speedcafe.com
EST. 1989