your new start!
AN INTRODUCTION TO THE BAM GROUP It is my pleasure to introduce you to the BAM Group. We are tremendously proud of the achievements of this group of businesses, which was built from just a single idea and opportunity almost 25 years ago.
WHAT CAN WE DO FOR YOU? Sponsorship Activation Media Relations Public Relations Social Media Strategies & Implementation Marketing Communications Creative Design & Production Event Creation, Implementation and Management Corporate Media Strategies & Research Website Design & Maintenance On and Offline Publishing Video News Release Creation and Distribution Corporate Video/DVD Production & Distribution Online Database Communications Corporate Hospitality – Group Travel/Incentives
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Every facet of this collective is based on one simple philosophy – servicing people, their businesses and brands. We have the luxury of leveraging the skills and resources of our businesses to provide thorough integrated programs, which provide maximum return on investment. There is no such thing as “just another client” at the BAM Group. It is important for us to become part of our clients’ business plans and for us to help make their visions a reality. We are a one-stop shop for all your media, communication, marketing, management and activation needs. Our success is based on the relationships, knowledge, creativity, work ethic and commitment of our fantastic staff. Our future is determined by our desire for excellence, the understanding of our clients’ needs and our commitment to innovative resources required to help exceed our clients’ expectations. The opportunity to discuss your needs and to formulate a plan leveraging through every element of the BAM Group is something we look forward to. Kind regards,
Brett Murray Chairman - BAM Group
Established in 1988, BAM Media is an industry leader in public relations, communications, creative design, media management, strategic planning and event management. Built around an enthusiastic ‘ideas’ team, BAM Media’s current and former client base includes a diverse range of companies, events, teams and individuals from around Australia and the world. The company prides itself on providing quality and cost-effective programs, designed and executed with professionalism and attention-to-detail. The programs that can be designed by BAM Media provide a full service solution - both on and offline, embracing emerging technology, social and digital media. BAM Media can provide publishing services with output optimised for the latest in online/tablet technology or alternatively, traditional print formats. Overall, BAM Media takes the time to understand its clients’ requirements and maintains a personal approach in its dealings, all to ensure the realisation of the goals of the client - whether that is selling tickets, selling product, selling sponsors or selling services. BAM Media will tailor a program to include whichever elements will best support your marketing and media objectives, in the process, delivering the best result for your investment.
BAM Vision is the “moving” part of the BAM Group of businesses. BAM Vision was designed to supply rights-free High Definition news footage for organisations, events and individuals. It is not your everyday video production company. Using some of the best cameramen, producers and editors in the business, all at BAM Vision have fantastic news sense as well as a strong corporate eye. The service is continually improving with the addition of the latest technology and combining it with innovative ideas. BAM Vision specialises in the delivery of news-based footage, on-line messaging, corporate DVDs, full broadcast-quality feature stories or one-off corporate presentations. Having the footage is one thing, knowing how to leverage it through distribution channels and innovative concepts is another – that’s our business! Engaging BAM Vision as part of your total communications and marketing solution increasingly adds a powerful tool to position your company or project directly in its target consumers’ minds. The other element making up BAM Vision is a comprehensive stills photography service. This includes our own state of the studio and extensive online libraries and distribution channels.
BAM Tours was established after a need was identified for personalised private, corporate and public travel and hospitality nationally and internationally. Central to a BAM Tours experience is the aim to ensure that all guests’ expectations are exceeded and that they will be back time after time. BAM Tours’ position within the entire BAM Group structure allows clients to leverage their entertainment spend as part of a centralised and cost effective structure. It adds to the BAM Group’s reputation as being a one-stop shop and supplier of a total solution for any client - no matter how large or small. Given a brief, BAM Tours can design and develop events for two to 2000 people or provide discounted opportunities on regular BAM Tour events – both nationally and internationally. What BAM Tours clients have to say…… “What a fantastic experience. The attention to detail and BAM’s willingness to take care of everyone on an individual basis was exceptional. Brett and his team are on a winner and I could not recommend the organisation more highly,” Steve Teear, Victoria. “We will be back. We have been on other tours over the years, but nothing organised this well or providing so many great experiences,” Denzil and Mary Mead Tasmania. Read more testimonials here: http://www.bamtours.com.au/testimonials/
BAM NORTH AMERICA
BAM North America provides another element to the BAM Group’s product offering, servicing the largest consumer market in the world with best of breed operators that complement its Australian offices to deliver the ultimate international program. Established in 2008 in the home of NASCAR - Charlotte, North Carolina, BAM North America was developed off the back of BAM Group’s long standing relationship with Australian NASCAR Sprint Cup star, Marcos Ambrose. Opening an office in the USA allowed the BAM Group to better service double V8 Supercar Champion, Ambrose’s needs as he rose through the NASCAR ranks. Following on from the representation the BAM Group provided to Jack Daniel’s and IRWIN Tools in Australia, the American subsidiaries have regularly engaged BAM North America on numerous projects. Since its establishment, the media databases that BAM North America has built are without peer and the organisation has one of the strongest networks in sport throughout the USA and Canada. The BAM Group brands such as BAM Tours, BAM Media and Speedcafe.com are able to leverage their individual strengths against the market in the USA through BAM North America to create an unbeatable package. With a strong foothold on both sides of the Pacific, the BAM Group has been able to facilitate relationships for Australian athletes and companies wishing to create a presence in the American market. Similarly, many American companies have worked with BAM North America to gain a foothold in Australia or with BAM Tours to create a uniquely Australian experience.
OzSpeedShop.com leverages the BAM Group’s assets to be a leading online retail destination. The products that have been sourced for OzSpeedShop. com include many high-end collectibles; exclusive memorabilia from some of the biggest names in world motorsport; along with lifestyle items from popular, limited edition retro offerings to the most contemporary pieces available. There is also a collection of original artworks from around the world. OzSpeedShop.com also features bespoke items that give a personalised touch to anyone with an interest in all things fast. One of OzSpeedShop.com’s true specialties is a partnership with BAM Tours to provide high-end, personalised experiences. This may include a private dinner with a racing hero; a karting clinic with a V8 Supercar star or a the ultimate boy’s weekend away - the possibilities are limited only by imagination. The BAM Group team is constantly scouring the world for products and memorabilia to add to OzSpeedShop.com’s offering. There is also on-going opportunity for OzSpeedShop.com to become an outlet for exclusive product from each of the BAM Group’s partners. Each product sold has an exclusive touch - and most of all, when our valued customers receive their items, it won’t just be an item on the mantelpiece. It will be brought to life by a unique story that is special to each and every client.
Speedcafe.com launched to the public in October 2009. The site was established to provide a free daily motorsport news service to the industry and fans in Australia and internationally. In a short amount of time, it’s popularity has increased enormously as our readers see Speedcafe.com as a one stop shop for their ‘daily fix’ of motorsport news and information. Speedcafe’s reputation is to provide accurate and breaking news stories from all over the world. Speedcafe.com is a proactive organisation focused on the success of it’s brand and that of it’s partners and advertisers. More than just a logo on a website, we continue to work with our clients on a regular basis to create ideas and opportunities focusing on your products and services. Speedcafe continues to grow exponentially, particularly in the area of access via mobile devices, which grew by 232% in the year ending June 2013, representing 40% of all visitors. Our worldwide readership comes from 145 countries and territories. We also produce a daily online newsletter distributed to more than 25,000 subscribers. The site’s page impressions continue to grow, now approaching 12 million page impressions annually. The main focus is to build the Speedcafe.com brand wherever possible and increase our readership, subscription, Facebook and Twitter numbers on a daily basis – in turn introducing the brands of our partners and advertisers to an ever-growing audience. We are proud to say that our site has attracted some of the biggest names in the commercial world including Vodafone, PROTON Cars, Castrol, IRWIN Tools, Finance EZI, Bisley Workwear, Norton, Pirtek, Orrcon Steel, Armor All, Coates Hire, Money Choice, Lucky 7 and Toshiba.
Based on the hugely successful Speedcafe.com model, Speedcafe.co.nz is the landmark extension of the Speedcafe brand to service the ever-growing New Zealand motor racing market. Speedcafe.co.nz will adopt Speedcafe.comâ€™s ethos of providing accurate, unbiased and entertaining coverage of New Zealand motorsport. The site will become the first port of call for Kiwis seeking motorsport information, including the growing number of New Zealand Internationals that are spreading their wings around world motorsport categories. The Platinum Partner model that guarantees category exclusivity to brands that wish to partner with Speedcafe. co.nz will give both New Zealand and international companies access to the Speedcafe.co.nz audience motorsport fans are the most brand loyal in the world. Extensive marketing opportunities to access the Speedcafe.co.nz fan-base are available to Platinum Partners, whilst Speedcafe.co.nz will invest in the brand to ensure Platinum Partners receive maximum return on investment through branding activities at circuit and through external events. Platinum Partners will be further supported through Speedcafe.co.nzâ€™s embracement of social and multimedia networks such as Facebook, Twitter and YouTube and a daily subscriber-only newsletter that, based on Speedcafe. com figures exceeds industry standard clickthrough rates. Speedcafe.co.nz aims to be at the forefront of the New Zealand motorsport scene, whether that be on two wheels or four. On tarmac, in the forest, on dirt, in straight lines or indeed around corners. The Speedcafe.co.nz draws on over three decades of journalistic experience.
JOBSTOP.COM your new start!
JobStop.com is the BAM Group’s entry into the multimillion dollar Australian online recruitment arena and prides itself in providing a different offering - one that is easy and hassle free for advertisers and jobseekers alike. The site will be a cost effective way for recruitment agencies and private employers alike to advertise for new employees, whilst giving job hunters the opportunity to upload their CVs and easily navigate the site to look for a new start in the sector of interest or local area. With an easy to use, click and go, totally online model, JobStop’s aim is to eliminate much of the stress that comes from the recruitment process. The site will be supported by the BAM Group’s existing assets, including Speedcafe and has a full program of marketing, PR and social media to back up the advertisements being placed on the site and the unique, thought provoking news pieces that will continually keep employers and employees engaged with the site.
Netballcafe.com is poised to become Australasiaâ€™s leading destination for Netball news and information. With no independent news and information website available to Netballers and the Netball industry, Netballcafe.com enjoys first mover advantages and opens a new category for the sport. Under the Netballcafe.com management model, Platinum Partners will have category exclusivity, as well as significant opportunities to access and leverage within the target audience. Netball is one of the strongest sports in SANZA countries by participation - 4.6% of all Australian females are listed as playing Netball in a 12 month period (2009-2010 ABS survey), whilst 6.5% of all New Zealand females state they have participated in Netball competition in a 12 month period (2007-2008 Sport New Zealand survey). Meantime, 40% of African girls rate Netball as their favourite sport. Netballcafe.com already has the support of many leading Australian Netballers and will be at the forefront of covering the ANZ Netball Championships and international Netball competitions - but the grassroots of the sport will be one of the siteâ€™s primary focuses.
As part of Jack Daniel’s involvement in V8 Supercars in Australia, Brett Murray and his team are a key ingredient in a small and dedicated team who have built the Jack Daniel’s Racing brand into one of the most highly recognised teams on the V8 Supercars circuit. - MICHAEL McSHANE - MANAGING DIRECTOR, ASIA PACIFIC - BROWN FORMAN
The innovative ways in which the BAM team approached the event and connected with the key stakeholders, players included, ensured it delivered for all of our stakeholders, especially the tourism bodies at State and Federal level. - DALLAS O’BRIEN - EVENT DIRECTOR, 2001 AUSTRALIAN OPEN GOLF
The reason IRWIN Tools is engaged with the BAM Group at all levels is exactly this: Each element - BAM Media, BAM Vision, BAM Tours and Speedcafe - leverages against one another to produce results that are consistently above expectation for its clients. The Cardwell project is the perfect embodiment of that philosophy. - NICK PRITCHARD - MANAGING DIRECTOR, IRWIN TOOLS AUSTRALASIA
Our fruitful relationship with the BAM Group developed from their impressive ability to coordinate this high profile press event at very short notice. We engaged BAM to communicate Chris’ endeavours in the WRC to Australian media, which was done with equal amounts of creativity and success. - NICK SENIOR - CEO, SUBARU AUSTRALIA
The BAM Group’s understanding of the US market - especially in my first season - was invaluable, The value (of the BAM Group) increased as I progressed towards a NASCAR Sprint Cup career. It is a 24/7 organisation that continually creates terrific ideas to keep those they represent competitive in the marketplace. - MARCOS AMBROSE - AUSTRALIAN NASCAR SPRINT CUP DRIVER
We identified a need to communicate far more efficiently across our business units and ensure that the right messaging was getting through to our franchisees. We didn’t have the capability for this in house, hence engaging the BAM Group. The BAM Group team came in with fresh eyes and quickly identified the areas of need within our business and then set about developing a program that would deliver both at a head office level and at an individual franchise level. - STEVE DUTTON - MANAGING DIRECTOR, PIRTEK
CASE STUDIES BAM Media leveraged Robert Bosch Australia’s involvement in motorsport and many other programs with a great deal of success. Furthermore, BAM Media infiltrated several other areas of our business and not only played a valuable role in our external and internal communication structures, but also took charge of our national conference which has included up to 1000 guests. Brett Murray and the BAM Media team show an unrivalled commitment to its clients’ needs, they truly are partners in progress. - MICHAEL CLARKE - ROBERT BOSCH AUSTRALIA
IRWIN Tools gained national coverage from the entire BAM Group organising 120 cyclone survivors to be transported the 160km from Cardwell to Townsville for a day at the races.
CASE STUDY IRWIN TOOLS & CYCLONE YASI SURVIVORS BAM Group connected IRWIN Tools with the devastated town of Cardwell in an effort to provide a positive experience for residents, whose livelihoods, homes and possessions were virtually wiped out as a result of Cyclone Yasi in early 2011. 120 survivors of the cyclone were met in the town by IRWIN Tools racer, Alex Davison and IRWIN Tools Managing Director, Nick Pritchard, then brought to the Sucrogen Townsville 400 and hosted in a corporate suite at the circuit. Donating $4000 in tools along with the expense associated with the day at the V8 Supercars, the exercise positioned IRWIN Tools as a community focused business willing to get involved in communities that are doing it tough. • • • • •
The project illustrated perfectly how each element of the BAM Group can be leveraged against one another BAM Media co-ordinated logistics, government relations and media facing elements of the project. BAM Vision developed and distributed a Video News Release combining the Cardwell visit and Sucrogen Townsville 400. BAM Tours organised all travel elements from helicopters to transport Davison to Cardwell, to the buses and on-track corporate hospitality. Speedcafe.com provided journalistic space to cover the event and Alex Davison’s involvement extensively.
The result of the project was extensive media coverage throughout multiple national print media outlets, national coverage via several television, online and other specialist print publications both nationally and internationally.
The 2001 Australian Open is still rated as one of the best tournaments in Australian golf history.
CASE STUDY 2001 AUSTRALIAN OPEN GOLF The 2001 Australian Open Golf Tournament was scheduled to be held at the Grand Golf Club on the Gold Coast with the majority of the worldâ€™s top 20 players due to be in attendance, however the venue faced criticism from many within golf circles as being unsuitable for such a tournament. BAM Media was engaged by IMG - the worldâ€™s largest sports and entertainment management company - to manage publicity around the event. The program was built around changing perceptions of the venue and attracting media and fans from all over the world, whilst assisting stakeholders to achieve their key objectives. A hole-by-hole analysis was conducted and distributed among key media, as well as one-on-one contact developed with the majority of major players to promote their attendance and participation. The construction of a temporary hole on Surfers Paradise beach which was attacked by then emerging Australian player, Adam Scott - generated media exposure around the world. What became one of the most memorable Australian Opens in history - won by Stuart Appleby - still stands as one of the best ever attended golf events in Australia. BAM Media was responsible for designing and managing the international media centre at the venue. In excess of 300 journalists from around the world were accredited and visited the Gold Coast for the tournament, delivering key tourism messages to many key markets. The program has brought the BAM Group full circle - after many years managing media and marketing internally, The Grand Golf Club has engaged the BAM Group to manage its activities moving forward.
Sales of Jack Danielâ€™s have risen year-on-year based around the strength of the integrated communications program
CASE STUDY JACK DANIEL’S BAM Group was contacted just nine days prior to the start of the 2009 V8 Supercars season to formulate a program for the newly formed Kelly Racing team that retained its Jack Daniel’s sponsorship in the evolution of the Perkins Engineering V8 Supercars team. BAM Group put together a program that would leverage the Jack Daniel’s partnership, along with boosting the personalities of driver/team owners Todd and Rick Kelly. The program devised for Jack Daniel’s Racing incorporated many elements of the BAM Group’s offering, including: •
BAM Media for all media placement, at event management and leveraging of the sponsorship. It also allowed Jack Daniel’s to communicate internally the strong results being obtained for the brand and the team. BAM Vision for Video News Release content, internal communiques and external news pieces. BAM Tours to take Todd and Rick Kelly to the Jack Daniel’s Distillery in Tennessee, USA.
The BAM Media-led program had the objective of adding value to the partnership, whilst developing awareness around Jack Daniel’s responsible service of alcohol message. Coinciding with BAM Group’s development of the Kelly Racing/Jack Daniel’s partnership in the media was the launch of V8 Supercar events in new markets. The BAM Group program has seen Jack Daniel’s Racing become one of the most valuable partnerships in Australian sport. In concert with the BAM Group’s program, year-on-year, Brown Forman Australia has demonstrated net currency sales growth.
The Christmas Party was cancelled and the entire BAM Group delivered one of the biggest sporting announcements in Australia for that year - in less than 24 Hours.
CASE STUDY SUBARU AUSTRALIA & CHRIS ATKINSON The BAM Group was put to the ultimate test at 4pm on December 15, 2005: Launch Chris Atkinson as Australiaâ€™s first ever full-time World Rally Championship driver with Subaru. The very next day! The BAM Group team worked through the night to produce a launch that would garner media results worldwide prior to the news being leaked via other sources. It would be one of the biggest announcements in Australian sport for the year and one of the biggest for Subaru Australia since entering the market in 1973. Using its extensive Government contacts to fast-track venue access, it was booked - with catering, 120 guests, a show car transported from Sydney to Brisbane, dignitaries flown in, gift packs and a temporary media centre all created. The result saw extensive coverage worldwide. The short lead time of the announcement allowed the BAM Group to showcase its big agency thinking - but small agency alacrity. BAM Group was further engaged by Subaru as its conduit for Atkinsonâ€™s activities throughout the Asia-Pacific region.
This concept was the genesis for the international co-driver event that now takes over the Gold Coast streets each year.
CASE STUDY CRISIS MANAGEMENT - A1 GRAND PRIX In 2009, the Gold Coast street race was to be transformed from the domain of IndyCar to the fledgling A1 Grand Prix World Cup of Motorsport. Surfers Paradise was due to become the Series’ showpiece. A few months from the Gold Coast’s scheduled race, questions about the series’ financial viability became a roar within motor racing circles. BAM Group passed on this intelligence to the Queensland Government, however A1 bosses internationally and locally insisted the event would go ahead. A1GP notified the Queensland Government just six days before the event it would not be coming to Australia. Although notifying the Government of this potential outcome months prior, BAM Media was charged with managing the fallout from the Series’ collapse both locally and internationally. BAM Media’s Chairman, Brett Murray wrote a personal cheque to have a number of cars from historic to Australian touring car prepared for a special demonstration at the event and organised for their original drivers to be present - for many, the first time they had driven those cars since their careers ended. The BAM Media team worked around the clock for five days to devise and implement the amended V8 Supercars-led program, whilst managing the A1GP collapse. The result was an event that maintained much of the atmosphere that the IndyCar events had generated around the Gold Coast. This event was the genesis for the international co-driver event that now holds sway on the Gold Coast streets. In the subsequent Parliamentary enquiry around the event, Queensland Sport Minister at the time, Phil Reeves MP officially praised the efforts of Murray and BAM Media on Hansard for its role in saving the event.
V8 Supercars stars, Tim Slade and Lee Holdsworth enjoyed life in the slow lane for once...
CASE STUDY IRWIN TOOLS & LUCKY7 - THE GHAN BAM Group took two V8 Supercar drivers - IRWIN Racing’s Lee Holdsworth and Lucky7 Racing’s Tim Slade - to Darwin’s round of the V8 Supercars Championship in unique fashion in 2012 aboard one of the world’s great train journeys - The Ghan. The key objective of the trip was to connect with customers and franchisees of IRWIN Tools and Lucky7 Convenience Stores respectively in regional areas that do not get the attention that their city counterparts often get. It served a dual objective of reinforcing the tourism messages that the Northern Territory Government wishes to convey by hosting the V8 Supercars in Darwin each year through the drivers visiting such icons as the Finke Desert Race, Alice Springs and Katherine Gorge. BAM Media attracted Seven’s Weekend Sunrise reporter, Paul Marshall to be part of the trek and the resulting report showed off the key features of The Ghan and many of the spectacular locations. The program was fully integrated across the BAM Group platforms, with a BAM Vision crew, BAM Media photographer and Speedcafe.com journalist accompanying Slade and Holdsworth. A BAM Media team member was stationed in Melbourne driving media opportunities at each stop along the way and disseminating media materials. Meantime, Slade and Holdsworth documented the journey through their personal social media channels. The BAM Group collectively delivered significant brand exposure for IRWIN Tools, Lucky7 Convenience Stores, The Ghan and Northern Territory Tourism right throughout the several days of the train journey, along with spreading the unique Northern Territory tourism message throughout Australia and internationally.
The original three event tour was instantly expanded to eight and the Crusty Demons went from being underground DVD stars to well known multi-millionaire athletes.
CASE STUDY CRUSTY DEMONS OF DIRT Prior to becoming the worldwide phenomenon it is today, the BAM Group was contracted by Sports and Entertainment Limited (SEL) to publicise the Crusty Demons Freestyle MX Show in Australia in 2001. BAM Media built on the underground profile the â€˜Crustysâ€™ enjoyed through the sales of its extreme motocross DVDs. The thought of the Crusty Demons remaining low profile and underground was soon shattered! The program showcased the spectacular action the Crusty Demons provided and showed the event as being more akin to a hardcore rock concert than any other arenabased motoring activity - thus extending the brand past its video/DVD sales. The media launch garnered national coverage, unveiling the unique and gnarly personalities of the riders, along with generating spectacular visuals that showcased their athleticism - for many Australians, it was the first time they had been exposed to anything like freestyle motocross. The original tour was scheduled for just one event in each of Sydney, Melbourne and Brisbane, but so successful was the media program, the original number of shows was increased to eight - each selling out and leaving unlucky fans eager to obtain tickets. The future success of the Crusty Demons and their annual Australian tours was built off the back of the program that BAM Group devised and implemented. Meantime, the The Crusty riders went from being fringe, underground motocross riders to mainstream action sports stars with endorsements collectively worth millions of dollars.
CONTACT DETAILS THANKS FOR THE OPPORTUNITY BAM Group of Companies Brett “Crusher” Murray Chairman - BAM Group Phone: +61 (0)418 760 066 Email: firstname.lastname@example.org Gold Coast Office Phone: +61 (0)7 5563 1155 Fax: +61 (0)7 5563 1098 1/24 Kingston Drive Helensvale, Queensland Australia 4214 Melbourne Office Phone: +61 (0)3 9001 1358 Fax: +61 (0)3 9001 1359 Suite 1114, Aquavista building 401 Docklands Drive Docklands, Victoria Australia, 3008 North America Office Phone: +1 704 315 0083 Suite 167 - 8611 Concord Mills Blvd Concord, North Carolina United States, 28027