Media contact: Brigette O’Donovan (949) 981-2473 brigette@babybirdcommunications.com New Office Campus Brings Trending Companies to the South Bay: Haus Laboratories, Others Federal Realty Investment Trust spearheads The Collection office project, molding former retail space into a highly productive creative office campus EL SEGUNDO, Calif. – February 2, 2021 – Federal Realty Investment Trust kicks off the new year with the announcement of a creative office campus housing 6 office suites coming to the South Bay. Branded The Collection, this former retail space is transforming into a state-of-the-art workplace home to trending businesses such as Haus Laboratories. Conveniently located on Pacific Coast Highway near prime beach cities, The Collection boasts 48,000-square-feet of amenity-rich office space in a fresh, contemporary setting. Employees will enjoy direct-to-suite entrances, EV charging, Wi-Fi-enabled patios and outdoor community spaces for a private yet collaborative working environment. The Collection offers a holistic experience with walking paths to Plaza El Segundo and The Point, neighboring retail centers with bustling shops, restaurants and services. “This is a new kind of creative office space intended for the world’s most innovative concepts, offering an inviting and cooperative space that benefits not only the companies that reside here, but the surrounding community as a whole,” said Jeff Kreshek, Senior VP of West Coast Leasing at Federal Realty Investment Trust. “The companies we’re targeting match well with our brand culture – they are the innovative, sustainable, forward-thinking companies grabbing people’s attention with bold objectives and inventive ideas.” Haus Laboratories, a cosmetics brand by international pop-star Lady Gaga, is one of the companies moving into The Collection taking 15,551-square-feet of office space. Haus Laboratories emphasizes cruelty-free, vegan makeup products that range from lip liner to eye shadow and beyond. “We are ecstatic to expand our presence in the South Bay at The Collection. The office will be an innovative space for us to chart out what’s next for Haus Labs, located in a bustling neighborhood that allows us to work alongside our target shoppers so we can identify what they are looking to see from us next,” said Ben Jones, CEO of Haus Laboratories. Ideation Beauty, co-founded by a South Bay resident, is a multinational full-service cosmetic industry supplier that will occupy 11,000-square-feet of office space at The Collection. Ideation Beauty is expanding operations into North America by building their Global Beauty Ideation Center at The Collection. The El Segundo office will be the U.S. headquarters for Ideation Beauty with their innovation lab & showroom, marketing, sales, and corporate staff all housed there.
Ideation Beauty is particularly excited to be neighbors with one of their clients, Haus Laboratories. “By intersecting an office campus with a rich mix of dining, retail, and entertainment offerings all steps outside your office door makes this mixed-use destination one that will prosper for years to come,” said Jeff Kreshek, Senior VP of West Coast Leasing at Federal Realty Investment Trust. “Office workers will feed into the surrounding businesses as they shop and dine in their work-neighborhood, and the campus will bring new up-and-coming brands to the area.” The Collection is set to open in summer of 2021 as a creative space for brand innovation, centered in the heart of El Segundo’s dining and retail marketplace. Haus Laboratories and Ideation Beauty would like to thank the hardworking brokers who spearheaded these new creative office partnerships at The Collection: David Toomey at Cresa, and Steve Solomon and Kristen Bowman at JLL, respectively. Federal Realty Investment Trust recognizes Bob Healey and John Lane at CBRE for their representation. About Federal Realty Federal Realty is a recognized leader in the ownership, operation and redevelopment of highquality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 104 properties include approximately 3,000 tenants, in 24 million square feet, and over 2,700 residential units. Federal Realty has increased its quarterly dividends to its shareholders for 52 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com. ###