The Brand Book 2024

The brand book Azets Brand Identity Standards

© 2024 Azets, All rights reserved.

V2.30

1 About the brand

2 Visual elements

3 Collateral materials

05 The story

14 Azets Logo

41 Icons

06 An eye-catching brand

17 Abbreviations

42 Backgrounds

07 Brand promise and services

18 Extension

08 Positioning statement

19 Colour options

09 Tone of voice

62 Dos and don’ts

82 Literature 84 White papers

63 Typeface

86 Presentations

43 Infographics

64 Azets typography

89 Letterhead

24 Using our endorsement

44 Typography

65 Primary font - Calibre

90 Envelope

10 Mission, vision and values

25 Key, knock out and reverse

45 Pattern colors

66 Secondary font - Arial

91 Business card

11 Azets at a glance

26 Endorsement placement

46 Icons

67 Aditional fonts

92 Accounts covers

27 Logo placements

47 Color hierarchy

68 Dos and don’ts

93 Internal document

28 The exclusion zone

48 Background colors

29 Minimum sizes

49 Type of charts

69 Photography

30 Logo misuse

50 Comparison

70 Image concept

32 Logo placement

51 Process

71 Usage

52 Timeline

73 Portraits

33 Base color palette

53 Illustrations

74 Dos and don’ts

34 Extended color palette

54 Using photographs

36 Color usage 38 Logo colour codes

Content

39 Iconography

94 Mail signature

77 Illustrations 55 Shapes

78 Print and digital materials

57 The grid

79 Templates vs custom

58 Gradient patterns

80 Dos and don’ts

About the brand About An overview of our history, brand messaging and key facts and figures, describing what we may communicate about Azets. Our tone of voice describes how we communicate Azets in a correct and consistent fashion.

05

11

A B O U T THE BRAN D

05

The story A new company with a proud history.

Azets saw the light of day in 2016, as a result of bringing leading-edge UK and Nordic business services companies together. For decades, we have provided business-critical support to thousands of clients throughout the UK and the Nordic region.

Today, we are an international accounting, tax, advisory and business services company that delivers a personal experience, both digitally and at your door.

We are on a mission to help organisations of all shapes and sizes achieve their ambitions, saving them precious time to focus on what they do best.

A B O U T THE BRAN D

06

An eye-catching brand Azets is an easily recognisable brand supported by two distinct visual expressions.

The triangle The triangle is the primary design element on all Azets designs.

The triangle element makes Azets easy to recognize across different channels.

The triangle is reflected in the logo and represents strength, stability, power, symmetry and perfection.

Green for growth Green is the primary colour on all Azets designs.

Our brand promise is strongly related to the colour green: Azets deliver business advice that saves your time and makes it easier for you to grow your business and focus on achieving your ambitions.

Green is generally associated with positive values, such as growth, prosperity, new beginnings and moving forward. Green adds visibility and vitality to the brand and supports the idea of differentiating Azets from the crowd.

A B O U T THE BRAN D

Brand promise and services We are an accounting, tax, audit, advisory and businesses services group that delivers a personal experience both digitally and at your door.

Services

Accounting | Payroll | HR | Audit | Tax | Advisory | Recruitment | Technology

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A B O U T THE BRAN D

Positioning Statement We are an accounting, advisory and business services company that believes in delivers a personal experience, both digitally and at your door.

We are better able to do this because of the breadth and depth of our competencies across 175+ offices and because our culture is built around our people and this gives our brand our highly collaborative and personal reputation.

08

A B O U T THE BRAN D

09

Tone of voice Straightforward, approachable and personal.

Straightforward We are clear and concise in our communications, with the aim of helping people understand complex issues. We are honest and trustworthy in how we deal with

Our general brand messaging describes what to communicate, while our tone

people and we like to simplify things for our clients to make all we do more easy

of voice describes how we communicate Azets. It is all about how we speak

to understand.

and write about our brand.

Approachable We should be perceived as friendly, approachable, and not too technical.

We are always down-to-earth and human in our approach. We understand that

This is summarized in our finaltone of voice for Azets:

people come to us from all different backgrounds and outlooks and we are focused on always making them feel welcome. There is no issue too big or small.

Personal We always see the people behind the business and think about their aims and ambitions. We put ourselves in their shoes and go above and beyond, so they feel they are seen and served as individuals, either digitally or in person.

A B O U T THE BRAN D

10

Mission, vision and values Vision

Mission

We will reach our mission by achieving our vision to make our services

We are on a mission to help organisations of all shapes and sizes, achieve their

smarter, more effective and more personal for our clients, every day.

ambitions by delivering audit, accounting, tax, advisory and business services both digitally and at their door, saving them precious time to focus on what they do best.

Collaborative

Authentic

Respectful

Dynamic

We are stronger together. We share knowledge, ask for help and empower each other to achieve collectively.

We constantly ask ourselves what is the right thing to do for our people, our clients and our business, acting with integrity at all times.

We are open-minded and value everyone’s contribution, embracing our differences and fostering a culture of trust and inclusion.

We adapt quickly to change, finding smart ways to deliver the best results and remain one step ahead.

A B O U T THE BRAN D

11

United Kingdom 88 offices / 3,700+ colleagues

Ireland

Norway

Finland

4 offices / 220+ colleagues

54 offices / 960+ colleagues

14 offices / 770+ colleagues

Sweden

Romania

13 offices / 390+ colleagues

4 offices / 920+ colleagues

180+ offices 120,000 clients 7100+ colleagues Revenue of £500m

Denmark

Estonia

3 offices / 240+ colleagues

1 office / 40+ colleagues

Visual elements About A thorough look into our key visual elements supporting and strengthening the brand, including rules and guidelines on how to use the elements correctly.

13

80

V IS UA L EL EMEN TS

Azets logo Main logo and extensions

13

V IS UA L EL EMEN TS

14

V IS UA L EL EMEN TS

Azets logo design contruction

15

V IS UA L EL EMEN TS

16

Azets logo Icon and wordmark A combination of an symbol and a simple and modern wordmark. The symbol is both a graph and the letters A and Z from the wordmark. The icon stands for a lot of things – growth of course, but also knowledge and insight, as well as control and overview.

Line measurement x3

x3

x3 x

x3

x3

x3

x3

x1

x2

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Abbreviations Space between icon and wordmark

The vertical logo should be used only in situations

The space between the symbol and the wordmark

where the visibility is poor or there is not enough

is equal to two times the thickness of the stroke in

space for the horizontal logo.

the symbol.

x2

x7 x2 x2

x7

x3

x3

x2

Vertical logo

Symbol

Horizontal logo

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Extension x3

x2

x2

The Azets logo can only be

x2

combined with concept names after

x3

approval by the brand owners.

Add title x3

Example for Ability extension for light and dark backgrounds.

Ability

Ability

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Color options Primary logo

Secondary logo (one color version)

The primary logo is the main logo and should be used in most cases. It works

The secondary logo is used in cases where the primary logo does not work

well with white backgrounds and light colors. In case of dark backgrounds use

well - its complexity can sometimes make the logo less visible. The secondary

the inverted primary logo.

logo performs well in these cases because of it s simplicity.

Never use the primary logo on detailed images, vibrant colored backgrounds

We use secondary logo in special cases for web and print.

or graphics that can reduce its visibility.

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Primary logo

Horizontal logo

Vertical logo

Symbol

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Horizontal logo

21

Vertical logo

Symbol

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Secondary logo This color version of the logo can by adjusted to fit the requirements using our neutral color paletter ‘Liliac grey’.

Horizontal logo

Vertical logo

Symbol

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This color version of the logo can by adjusted to fit the requirements using our neutral color paletter ‘Liliac grey’.

Horizontal logo

Vertical logo

Symbol

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Using our endorsement Proportions - Blick Rothenberg A minimum width of 22mm is recommended for the Azets endorsement.

1/2x

x

1/2x Minimum 22mm

1/2x

x

1/2x

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Key, knock out and reverse Example - Blick Rothenberg

Key

Knock out

Reverse

Can be placed on white colour

Use for black and white print

For placement on block colour

For placement on block colour

backgrounds from our neutral

only.

backgrounds from primary colour

backgrounds from primary colour

palette or images (where

palette and retaining the Blick

sufficient contrast provides

Rothennberg colour ident.

colour palette.

adequate visibility).

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26

Endorsement placement Company logo

Company logo

Company logo

Left alignment

Centre alignment

Right alignment

Our endorsement can be placed

Our endorsement should always be

Our endorsement is used on the right

on the left side if the company

centre aligned when the company

side only in cases where the company

logo is on a wide format only.

logo is centre aligned, in a square

logo has a symbol on the left side and

or circle format.

our endorsement doesn’t fit well and creates a unbalanced composition.

The two logos should be well balanced and have a good

Keep both logos in the same

harmony.

alignnment for a better composition.

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Logo placements Space around is two ‘a’s

Our endorsement

Placement for various formats Company logo Endorsement

Company logo Endorsement

Company logo

Company logo Endorsement

Company logo Company logo

Endorsement

Company logo

Endorsement

Endorsement

Endorsement

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The exclusion zone Safe areas

Yes

This page illustrates why the

The content has just enough

clear space is so important.

room. Remember the exclusion zone is the minimum space given

The top two examples show

to the logo. Both the Azets and

the correct usage of the logo

Olympic logos have enough

and the exclusion zone. By

room that they do not compete

respecting the exclusion zone

with each other.

We simplify and support businesses in their growth

we ensure the logo stands out and looks its best.

No In the bottom two examples,

This text line is too close to

other elements come much too

the Logo. The Olympic logo is

close to the Azets logo, creating

too close to the Logo.

a cramped and messy visual.

Color Options

We simplify and support businesses in their growth

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Minimum sizes For print and digital

Digital

Establishing a minimum size

To ensure legibility and impact,

ensures that the impact and

the Azets logo should never be

legibility of the lLogo is not

reproduced smaller than 70px in

compromised in application.

any digital communication.

70px

42px

20mm

12mm

Due to the higher resolution available in print versus that of screen based media (300dpi

Print

vs 72dpi respectively), we are

To ensure legibility and impact,

able to reproduce the logo at a

the primary Azets logo should

fractionally smaller size in print

never be reproduced smaller

without any graphic deterioration.

than 20mm in any print communication. The minimum size is 12mm for the secondary Azets logo.

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Logo misuse Bad logo usage

Its orientation, color and

It is important that the

composition should remain as

appearance of the logo

indicated in this document —

remains consistent.

there are no exceptions.

The logo should not be

To illustrate this point, some of

misinterpreted, modified, or

the more common mistakes are

added to. No attempt should

shown on this page.

Do not apply gradients to the icon or Wordmark

Do not resolve the logo in all green

Do not change the Logo color keyline around the Logo. or tone outside those colors specified in the color section of this guide

Do not rotate the Logo

be made to alter the logo in any way.

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Do not manipulate the relationship between the Wordmark and the Icon. Use one for the two version

Do not distort or warp the Logo in any way

Do not change the typeface or otherwise recreate the Wordmark. Use only the provided files

Do not use the Wordmark without the Icon

Do not outline or create a border Do not change the Logo color keyline around the Logo

Do not manipulate or draw your own icon

Do not remove the black stroke Do not crop photos or your own Icon from the letter A in the icon

Do not crop photos or patterns through the Logo

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Logo placement Regardless of communication size

1

2

1

2

or dimension, the logo can only be placed in five locations.

3

This keeps logo placement simple and consistent, while allowing enough flexibility to accommodate

3

4

5

a dynamic graphic system.

Logo placement options

1

2

5

4

2. Top right corner 3. Centered

3 4

1. Top left corner

4. Bottom left corner

5

5. Bottom right corner

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Base color palette Primary

Themes

Secondary

Accent

Neutral

Green-500 / Visual

Dark Blue Navy-900 / Background

Amber-500 / Visual

Red-600 / Error

Liliac Grey-900 / Text

Deep Purple-600 / Visual

Orange-600 / Warning

White / Text

Mulberry-600 / Visual

Light Blue-700 / Info

#11203 4

Blue Navy-500 / Visual #1143BE

16.4 1 1.22

Liliac Grey-100 / Background

8. 17 1. 65

Ritch Blue-500 / Links #2962FF

4.9 2. 75

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Extended color palette Primary Green

Secondary Amber

Blue Navy #1143BE

8.1 7 1 .6 5

Deep Purple

Mulberry

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Accent Red

Neutral Orange

Light Blue

Liliac Grey

Ritch Blue #2962FF

4.9 2.75

Liliac Grey & White

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Color usage Primary

Secondary Green

Azets brand colours. Used for graphics, UI and

Amber

Accessible with Lilac Grey-900 - 7.43 contrast

Blue Navy

patterns. Works well with light and dark themes.

500 - #FCB315

ratio. It is used in special cases like data visualization.

Themes Liliac Grey

Azets light and dark theme backgrounds used

Dark Blue Navy

for everything related to marketing materials.

Neutral Liliac Grey

Accessible with white - 13.47 contrast ratio

900 - #2C2E3A

and light colours. It is used for titles and body text color.

White

Accessible with Blue Navy-600 - 8.14 contrast

#FFFFFF

ratio and dark colours. It is used for text buttons, links and text menu on dark background.

Deep Purple

Accessible with white - 7.98 contrast ratio.

600 - #7321B7

It is used for visited links.

Mulberry

Accessible with white - 7.46 contrast ratio.

600 - #991F76

It is used in special cases like data visualization.

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General color combinations to avoid

Accent Red

Accessible with white - 4.55 contrast ratio. It

Avoid overlaying text on backgrounds with

500 - #D53D4F

is used for status danger and errors in special

similar color values like light colors on a light

cases like alert, text and form validation.

background.

Orange

Accessible with white - 4.73 contrast ratio. It is

Avoid overlaying text on backgrounds with

600 - #C34F00

used for status warning in special cases like

similar color values like light colors on a light

alert, text and form validation.

background.

Light Blue

Accessible with white - 4.55 contrast ratio. It is

Avoid pairing two vibrant colors together.

700 - #007FA9

used for status info in special cases like alert, text and form validation.

Ritch Blue 500 - #2962FF

Ritch Blue used only for links.

Avoid pairing green and red together. These combinations present an accessibility problem, as they are indecipherable by people with color blindness.

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Logo colour codes Web colours

Azets green The Azets green colour is a

“Pantone 7479 C” is for printing

custom colour which works best

on coated paper. “Pantone 7479 U”

on screen. On screen RGB or Hex

is for uncoated paper.

colour should be used. We also recommend using RGB color for

CMYK colours should only to be

PDFs that will mainly be viewed

used when Pantone is not available,

on screen. e.g. sending a PDF to

e.g. when printing on an ordinary

a customer client. If a client does

inkjet printer.

RGB 38 208 124

RGB 0 0 0

CMYK 68 0 72 0

CMYK 75 68 67 90

#26d07c

#000000

Print colours

print the document the quality would still be good, but it is more

Azets black

important it looks good on screen.

This is a standard black. HEX and RGB are used for display and CMYK

For important printed materials, you should ideally use the Pantone colour as often as possible.

for print.

Print with spot colour for coated paper

Print with spot colour for uncoated paper

Pantone 7479 C

Pantone 7479 U

CMYK 70 0 70 0

CMYK 75 68 67 90

V IS UA L EL EMEN TS

Iconography Telling a story without words

39

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41

Icons The story line is easy to follow especialy when the icons are in good use.

Standard icons

Usage

One color icons

Icons help users quickly identify what they need. The use of

The icons in one color are only for

icons also provides a more appealing visual representation.

infographics and diagrams where there

No specific size

are certain ramifications and/or multiple

Light blue 600 #00A1D1

They comes in two colors. Mostly used for presentations, lists, diagrams and

60x60px

infographics.

Green 500 #26CF7C | Deep purple 600 #7321B7 Stroke 1.5px

Line thickness

explanations. In this case, the icons listed

The general thickness of the line is set to 1.5px for an icon

will be all of the same color.

Stroke 1.5px

size of 60x60px.

Web icons When the icon has the functionality of a button, we use

They have a fixed size and it comes in

20x20px

1.25px thickness for 20x20px.

one color. There is one exception for dark

Liliac grey 600 #717482

backgrounds, the icons are used in white.

Stroke 1.25

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42

Backgrounds Background colours Standard icons are only used in green and

There are other exceptions for one color icons used

deep purpe with a few exceptions for colored

for web and when they are used for infographics

backgrounds while keeping in mind the colour

and diagrams.

contrast background.

Standard icons

One color icons

Web icons

V IS UA L EL EMEN TS

Infographics General guidelines

43

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44

Typography Font

Size

Example

Line Height

Letter Spacing

Usage

Calibre-Bold

40px

Headline 1

48px

0px

Data visualisation, large numerics, large titles

Calibre-Bold

32px

Headline 2

40px

0px

Data visualisation, large numerics, medium titles

Calibre-Semibold

26px

Body title

34px

0px

Small titles for body text

0px

Data visualisation, large numerics, large titles

0px

Tables, extra data, terms and conditions etc

Calibre-Regular

Calibre-Regular

20px

16px

Body text

Captions

28px

24px

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Pattern colors As with all Azets designs, the triangular

Overlapping with images

Dark backgrounds

Light backgrounds

patterns should not deviate from the standard color pallette. #26D07C

#26D07C

#26D07C

#1143BE

#1143BE

#1143BE

C5C9D3

C5C9D3

C5C9D3

#EBEBEF

#EBEBEF

#FFFFFF

#FFFFFF

#FFFFFF 20% Alpha

#FFFFFF 20% Alpha

Enhance the visuals by adding the triangle grid where it is needed.

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46

Icons 2 colours

1 colour

Green and purple icons are to be used most often. Used for bullet

Used when there is a lot of information needed as one color

points, lists, timelines, paragraph points. Usage on white or navy

simplifies the graphic. Blue icons used when on a white or light grey

backgrounds.

background, off-white when on a colored background.

For more details on how to use icons, check the icon pages.

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47

Color hierarchy

Data A Data B Data C

Primary

1.8%

Data D

Used most often on charts and graphs.

#26CF76

72.7%

#3DC7F3 #7321B7

#BB3684

Data E

#1143BF 02 Februar

01

Secondary

1. februar: frist indbetaling frivillig acontoskat rate 3 (2022)

02

Only used when additional data

03

Negative space

05

Regnskabets årshjul

06

Vigtige deadlines gennem året

06 Juni 1. juni: frist kvartalsmoms 30.juni: frist regnskab 30. juni: frist regnskab

07

09 Spetember 1. september: frist kvartalsmoms 1. september: frist halvårsmoms 30. september: frist regnskab

08

Azets MikroPro

For background elements..

09 12

#ECECF0 #DADCE2

1. marts: frist kvartalsmoms 1. marts: frist: halvårsmoms Medio marts: årsopgørelse 2022 Medio marts: oplysningsskema 20. marts: frist indbetaling frivillig 31. marts: frist regnskab

04

requires visual representation.

#D53D4F #C34F00 #FCB315

03 Marts

11

10

11 November 20. november: frist indbetaling frivillig 20. november: frist årsopgørelse (2022) 30. november: frist regnskab

12 December 1. december: frist kvartalsmoms 31. december: frist regnskab 31. december: frist for frivillig

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Background colors

Amplifying Awareness

Charts and graphs should only be used on

Authentically Azets Diversity, Equity and Inclusion Roadmap

white or light grey. Text and icons can be

If you would like to find out more information about the details in this document, or to get involved, please email Authentically.Azets@Azets.co.uk.

80% of the time

used on white, liliac grey or dark blue navy.

Q1 2024 Introduce quarterly DE&I updates Written in conjunction with Authentically Azets, these updates will showcase our progress, any changes, updates and progress for a more inclusive workplace.

Launch our new email address The Authentically.azets@azets.co.uk employee enquiries.

Quarterly review of “Your Voice” Authentically Azets will review quarterly Your Voice survey results, providing feedback to chairs for discussion with senior leadership.

Celebrate International Women’s Day - 8 March Collaborating with colleagues, Authentically Azets will celebrate this day over a week, with articles, workshops, and empowering discussions.

Share more articles on the Hive Working in conjunction with colleagues across Azets UK, Authentically Azets will introduce even more articles on the Hive, highlighting multicultural awareness and religious days for inclusivity.

Q2 2024

Rohit Ghai Co - Chair of Authentically Azets, Azets UK

Julie Gunnell

Launch our DE&I calendar Authentically Azets will launch our first DE&I dedicated calendar with events promoting diversity, inclusion, and equity.

Celebrate Pride month – June Working in conjunction with colleagues across Azets UK, Authentically Azets sharing support resources and personal stories.

Co - Chair of Authentically Azets, Azets UK

#FFFFFF #ECECF0 #112034

Q3 2024 Unconscious bias training Unconscious bias training will be introduced for all employees to complete.

Year 1 (2024) Awareness - Objectives

Launch the pilot of the neurodiversity software

Q4 2024 Celebrate Black History Month – October Working in conjunction with colleagues across Azets UK, we’ll raise awareness ments, fostering understanding, and promoting inclusivity.

20% of the time For backgrounds of text and icons only

Promote awareness through 5 annual events (highlighted in this document), reaching all employees within Azets UK, complimented by regular articles shared via the Hive, Pulse and A-Zets Weekly Round-up.

Used to seperate or highlight sections.

Increase our knowledge sharing initiatives to foster active engagement and participation across Azets UK.

#26CF76

#3DC7F3 #7321B7

#BB3684 In year 1, our primary goal is to enhance awareness across Azets UK, about our identity, purpose and mission. We plan to achieve this by year-end.

#1143BF

#D53D4F #C34F00 #FCB315

International Men’s Day - 19 November Collaborating with colleagues, Authentically Azets will celebrate this day over a week, with articles, workshops, and empowering discussions with Andy Mans Club.

Celebrate International Day of Persons with Disabilities – 3 December Working in conjunction with colleagues across Azets UK, through stories and articles, we’ll aim to raise awareness and share support to eliminate unconscious biases.

Launch our new DE&I recipe book By year-end, we'll share a diverse collection of cultural recipes from across the UK, celebrating multicultural awareness days.

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Types of chart Pie charts

Bar charts

Donut charts

Flat 2D using primary and secondary

Can be horizontal or vertical using block

Can include one or multiple sets of data by

colours, the segments may be extended

primary and secondary colours. The end

adding extra rings to the chart.

for visual effect.

of the bars are rounded.

1.8% 25.5% 72.7% Aaa

Aaa

Bbb

Bbb

Ccc

Try and make the charts as accurate as possible with representative data.

Ccc

X

Ddd

Y

Eee

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50

Comparison Used for comparing two options/sets of data.

Title

Title

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Title

Title

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Idea One Ehent quos voluptame cusaper isquia porrore mo quam qui

Title Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

2022

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Idea Two Harumque sam, conecul luptis comnis et anditassi que a sim que

Title Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Title

Title

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

Cilis alicae nus eat velesequia volo quis modi nus sincte nim doloreped quam

2023 A

Expectation

Reality

Expectation

Reality

Your intern contract finishes for good

80% of our interns get a job offer from us

Your intern contract finishes for good

80% of our interns get a job offer from us

B C D E F

www.azets.ro

+40 369 454 980

rectrutare@azets.ro

www.azets.ro

+40 369 454 980

rectrutare@azets.ro

V IS UA L EL EMEN TS

51

Process Busdanis nullorum, ulparitia sum ipsam nosa rehendel

1

Used to show step-by-step processes,

The Process

top-to-bottom or left-to-right flow chart.

They can be created using icons and

Apply Check out the vacancies azets.co.uk/careers-new/early-careers to see what we have available in each location.

Ulpa consecaecae.

Ostis facientiunt.

Bus veliquiam as si

2

1

You can only make one application per campus year (1st September to 31st August) so make sure you select the role you feel is the best fit for you.

Then you just need to complete the application form. Make sure to complete the form accurately. We don’t ask for cover letters, so you don’t need to spend hours writing this! A recruiter will then screen your application within 5 working days to ensure you meet the requirements for the position.

lines, or boxes and lines.

Maths Test

Aximet ut optam nis eriatemodi as quo cor as excere

3

All boxes should have rounded corners.

Depending on the role you’ve applied for, you will be asked to complete a timed maths test.

2

The majority of our vacancies will require you to be comfortable working with numbers, sometimes in a time sensitive circumstance.

This test allows us to see how you interpret data and demonstrate an ability to apply relevant formulas.

Video Interview

3

You’ll be asked to record your responses to 3 questions during this video interview.

We allow you to upload this video yourself, so you can practice this as many times as you’d like before submission.

These questions will require you to demonstrate research into Azets, the role you’ve applied to, and the associated professional qualification.

#26D07C

3

1px

#26D07C

1px

#0090C8 1px

#0090C8 1px

Calibre Semibold text, same colour as background.

#F3F7F9

Fill

#BED3E0

Stroke

No Fill #26D07C

1px

Group Exercise The group exercise will be a scenario based assessment that will require you to debate and discuss a topic within a team of up to 4 others.

Most of our group exercises are conducted virtually. You will be welcomed by a member of the Early Careers Recruitment team, be given the opportunity to introduce yourself to teammates and be given a deeper insight into what to expect from the day.

4

You will be given a fictional case study to research and interpret. You will receive 30 minutes of independent working time to conduct this research and gather your ideas for discussion. You will then have 30 minutes as a group to discuss, debate and reach a common objective. Once the group exercise is complete, you will have the opportunity to ask questions to your recruiter about the role, the company, qualification or anything else you’d like to know more about!

Interview & Presentation Your interview may take place virtually or in an office, and your recruiter will inform you of this.

5

The interview is an opportunity for us to get to know you better, and you will also be asked some motivational questions. Following this, you will deliver a presentation to your interviewers.

You will be given your presentation topic roughly 5 days before your interview, so you should have plenty of time to prepare this in advance. You will present to 1 or 2 assessors, rather than in front of other candidates.

#26D07C

Fill

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Timeline

52

Boxes on a navy background should be #FFFFFF at 5%

Used for giving an overview of events or to highlight important dates.

The timeline can be horizontal or vertical.

Boxes on a white background should be #F3F7F9 Fill #BED3E0 Stroke or No Fill #26D07C Stroke

Blue or green lines, points can be seperated by circles or triangles

All boxes should have rounded corners

#0090C8

#26D07C

Fugit re Ihiliquo il, totatios esciis dolupta

Ehent vent Ut poreprorese aut lam quam facea

Et aut fuga Accuptistent.

Ecusdae. It, simaxim

2021 Ectestiis veniscia dolorei cimpore, Busdanis nullorum, ulparitia sum ipsam nosa im rehendel

Is escideb

Ihilla del Obit, aut autectorit accaerro verum

2022 Ectestiis veniscia dolorei cimpore, Busdanis nullorum, ulparitia sum ipsam nosa im rehendel

Is escideb

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Illustrations An informational infographic is best for expounding on a topic or educating people about a new concept.

Our main set of characters may be used if they help with the explanation.

Reduce errors

Learn from others

Save time and cost

Less repetitive tasks done by humans aided by powerful validations and logic controls.

Built-in automation that learns across customers.

No need for RPA.

Automation will free time to other tasks and save cost.

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Using photographs Photographs can be added to infographics, most often in clipping masks that follow the triangular grid.

They may be overlapped with patterns.

54

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Shapes Grid and patterns

55

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Kaleidoscope Creating movement inside a shape, multiply it by 10 and you get a beautiful kaleidoscope.

56

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The grid Level of complexity Enhance the visuals by adding the triangle grid where it is needed. This is useful for making things look better just like an blossoming flower in spring!

Simple shape

To a Complex Grid

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Gradient patterns Usage Use a triangle shape to highlight or use it as a symbol or create a grid for graphical use or just create patterns for different presentations.

58

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Leading Nordic provider in payroll outsourcing

We are developing the future accounting department More informations at

Outsourcing and advisory within accounting, payroll and HR

www.azets.com

Examples of prinded materials

More informations at

www.azets.com

More informations at

www.azets.com

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“ Det er pa alle mader et godt og smidigt samarbejde, vi har med Azets ” Charles Nielsen Nationschef Denmark

AZETS

60

Early business succession planning helps maximise value, retain and reward talent, and minimise tax liabilities.

Our specialists are here to explore the best options for your business.

FOREX

Lösningar för Offentlig Sektor och e-hälsa 2022

I’ve just joined Azets #TogetherWeAreAzets

Examples of digital materials

Vi ställer ut på mässan.

Kom och träffa oss!

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Services

Technology

We are here to accelerate your potential Our purpose is to improve the lives of our colleagues, our clients and our communities, in a sustainable way.

Accounting | Tax | Audit | Payroll | Advisory

Automation in accounting How we help 20,000+ Nordic customers Accounting | Updated

by John Smith

Examples of web banners

Career

About Azets

EN

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Dos and don’ts Yes

Using patterns All compositions using the patterns should be put into a grid. It is important to be aligned and well positioned to create a flow. Never rotate, scale or distort.

No

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Light

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Regular

Typeface Calibre and Arial

Medium

Bold

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Azets typography

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Calibre font - 14 styles

Calibre is the Azets identity font.

It is used on all print and digital publications. Used on the websites, catalogues, flags, flyers, fact sheets etc.

Glyphs preview

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Primary font - Calibre Regular, medium and bold

Contrast

In general, we use three font

Use big fonts where you can

weights – regular, medium and

and let it do its magic.

bold. This includes also the italic versions. Italic is used to highlight

Don’t exaggerate. Don’t make

a word/words in text.

everything big and bold. Use

Calibre Regular

Calibre Regular Italic

ABCDEFGHIJKLMNOPQ

ABCDEFGHIJKLMNOPQ

RSTUVWXYZ

RSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 ,.?;’’!%$&@

1234567890 ,.?;’’!%$&@

Calibre Medium

Calibre Bold

ABCDEFGHIJKLMNOPQ

ABCDEFGHIJKLMNOPQ

RSTUVWXYZ

RSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 ,.?;’’!%$&@

1234567890 ,.?;’’!%$&@

it together with small and Simple The style is simple and contemporary. We use few but strong tools to create our look/style. Be precise and clear in your message and reflect it in the style with bold and big fonts together with small and normal text. Make it clean and simple.

Don´t exaggerate it.

regular typo.

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Secondary font - Arial System Font It is not possible for everyone to have the primary font. So Arial is the fallback font, which can be used by everyone.

Arial will be used in presentations, emails and letters and some applications as well.

Arial is more than a system font

Arial Regular ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,.?;’’!%$&@

Arial Bold ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,.?;’’!%$&@

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Aditional fonts Events with specific fonts Bringing multiple fonts to our brand is as important as our visual comunication.

Mainly used for titles and short texts to help visuals to stand out more.

Usage Can be used for infographics, stickers, e-cards, local events, office events, internal communication and on smaller digital web projects.

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Dos and don’ts Yes

No

White space / Negative space The space between elements in a

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT ttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS sssssssssssssssssssssssssssssssssssssssssssssssssssss

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT ttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS sssssssssssssssssssssssssssssssssssssssssssssssssssss

composition. The space between

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

between list items, between a

major elements in a composition is “micro whitespace.”

Micro whitespace is the space between smaller elements: caption and an image, or between words and letters. Whitespace create a balanced, harmonious

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

layout. It improves legibility and increases attention.

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Photography Photos based on colours and more

Photo source - Shutterstock

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Image concept The people

The moments

Natural colours

Focus

The Azets imagery shows people

Azets wants to show the small but

Photos used in Azets marketing

Azets images should not be too

in real working life situations,

significant moments in everyday

should look natural and real,

‘busy’, -make sure there is one main

focusing on their task and not the

work-life. For both Azets employees

emphasising a documentary focus.

focus and not too many distracting

camera. The people are

and our clients. For example, the

Look for textures and colours with a

objects. Images with an unfocused

technological. By using

moment a genius idea occurs, when

subtle and natural look, not too

foreground strengthen the

contemporary tools despite an

good news is shared, or good

bright and intense. The colour tone

impression of getting an authentic

‘analogue’ profession, they show

decisions are made. Portraits of

should be more blue than red. The

and real glimpse of people’s

the emphasis on being updated.

focused and reflexive people, using

lighting should be as natural as

everyday working life.

insight and knowledge.

possible. The use of natural light is preferred, but lighting can be used if the room or location is too dark.

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Usage All cover images should be accompanied with the graphical patterns and never to be used as standalone.

Our library of photos include all Racial and Ethnic Categories.

Exceptions Presentations and documents can have stand alone images, no patterns needed.

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Portraits Colour usage

Consistency

Portraits should not be

The shot and angle used should

black/white, as this is inconsistent

be consistent.

with our use of colour.

Smile Natural and bright colours

“Comfortably smiling” - people

Natural, bright colours, preferably

should not be too serious, but

the same, but can differ when

no forced smiles either.

natural.

General look Environment

The person should feel (and) look

People should be shown in their

comfortable in the picture.

natural environment so the images look dynamic.

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Dos and don’ts Here are some examples of what you can do and can not do.

It is important to use common sense and an eye for visual experience. The image should always fit the context.

The people are focused on the task, not the camera.

The image has textures and colors with a subtle and natural look.

The situation looks natural and relaxed.

The colors are subtle and dimmed.

The people are focused on the camera, not the task.

The image is too corporate and lacks subtle natural colors and textures.

The situation looks arranged and unnatural.

The colors are too intense.

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If the context does not work with the image or you cannot find a suitable image it is possible to use a large illustration instead.

See ‘Illustrations’ in this guide.

Natural light sunlight from the side.

Foreground and background are unfocused, the person is in focus.

The color tone is more blue-grey than red.

Sunset or image towards the sun gets the wrong focus.

Everything is unfocused and distant.

The color tone is more red than blue.

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Yes

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Using Images

No

All cover images should be used only within a triangle, or a section of a triangle resulting a diagonal

Leading Nordic provider in payroll outsourcing

Leading Nordic provider in payroll outsourcing

section of an image.

Images should be accompanied by the patterns and all elements should be arranged on the grid layout for a better composition.

Exceptions Only use large images on content pages.

More informations at

www.azets.com

More informations at

www.azets.com

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Illustrations Icons used as illustrations Do not use illustrations as icons.

When using illustrations they should be large and the main focus on a page or a topic. Preferably only use one or two illustrations per page/topic.

For situations where there are multiple icons, or the icon has a function beside being decorative, you should use icons in one colour and in a smaller size.

Preview for happy customer

Preview for running out of time

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Print and digital

Building your financial plan Partnership is at the heart of the way we work with clients.

At the start of our journey it is important to fully understand your goals, so we can form a Financial Plan tailored exactly to your lifestyle and needs.

Our future relationship will allow us to monitor your requirements through on-going guidance and support.

Illustrations, photos and patterns

When creating infographics

can be used together in a layout.

we make an exception.

2

Illustrations work in multiple

1

situations and are good for:

We can replace the standard

infographics, articles, blogs,

character backgrounds with a

flyers, posters, banners, roll-ups, Google slides, brochure, and other

Initial Telephone Call

Your Financial Planner will listen to your requirements and talk through how we can work together. They will also schedule a time to meet with you to discuss your circumstances and fully understand your objectives.

Information sharing

Top tips When completing the online for please provide as much information as possible.

You will be able to link the information you need on

We will send you a pack ahead of our meeting that explains the services we offer, how we charge and the steps we go through to build your Financial Plan.

There will also be a secure online form for you to complete and return to us about your income and expenditure, pensions, savings and investments, protection plans, property and other assets and mortgages and liabilities.

• Bank statements • Your Direct Debits • Credit Cards, pensions and investment statements.

100%

decorated scene to make it

70%

3

even more alive.

Your planning meeting

This meeting with your financial planner will focus on the information you have already provided, getting to know you as well as possible and fully understanding your objectives so that we can create a financial plan tailored to your needs and lifestyle.

type of materials.

40% 10%

4

6

Illustrations should not replace

Your presentation meeting and implementation of your Financial Plan

50%

20%

Analysis

Our team of qualified Paraplanners are on hand to analyse the information you have provided, along with any further information we have gathered from your existing plan providers, and build a full picture of your current and future financial situations. We will illustrate this through cash Row modelling which can include any number of what it scenarios.

Your Financial Planner will present your Financial Plan in person wherever possible, as it is important that our findings and recommendations are discussed with you in detail.

Once agreed, the Financial Planners dedicated Personal Assistant will be responsible for implementing your plan. They will keep you informed at regular intervals along the way and sending you confirmation when the process is complete.

patterns and brand identity should be visible at all times.

7

5

Ongoing review and support

Your Financial Planner will review your Financial Plan with you at least once a year and track how this is performing against your objectives. This is an opportunity for you to provide an update on any changes in your lifestyle, circumstances and objectives and for your Financial Planner discuss with you any potential to adjustments to your financial Plan.

Between your review meeting your Financial Planner, with the support of their Personal Assistant, will be on hand to provide any help and support that you might need.

Example of illustration used for infographic

Your Financial Plan

Equipped with the latest analysis your Financial Planner and their team will formulate your Financial Plan clearly illustrating how you can achieve your financial objectives.

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Templates vs custom

Templates using adaptive patterns for multiple canvas sizes

Custom illustrations for a better story telling

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Dos and don’ts Yes

No

Using Illustrations Illustrations are more complex, they have an extra element that sets them apart. Illustrations can replace images, used in infographics or for presentations.

Never replace icons with illustrations or vice-versa.

Collateral materials About A collection of relevant and widely used templates to promote the Azets brand, ensuring a consistent expression in our official communications.

80

95

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Literature

THE PATHWAY

Our Personalised Client Service priorities Our priorities in relation to personalised client service include:

Standardise Systems & Ways of Working

• is power and as we build out our vast service catalogue, we will make sure we train as many of our people as possible to become advisors to our clients, providing bespoke client solutions to add value on top of our trusted outsourcing and compliance services.

Marketing Literature means any sales and marketing literature

THE PATHWAY

THE PATHWAY

• Add new specialist advisory services beyond outsourcing and compliance - we will increase value for clients and play a key role in their success by surrounding them with services that transcend traditional accounting services for example Wealth Management, HR; SaaS & Technology Advisory; Legal Services; Banking & Finance; Insurance & Risk.

and materials used, produced,

Our purpose is to improve the lives of our colleagues, our clients and our communities, in a sustainable way. • Drive value through data insights - we are constantly gaining

published, displayed, issued, distributed, and/or made available

insight into our clients’ businesses using rich data sources to provide proactive advisory services. We will invest in making This is our driving force this business intelligence more available to more clients.

Despite being a diverse business, some things are consistent across our entire business and we must all recognise the Becoming their trusted business advisor will be earned through importance of having a shared purpose. It’s why we get excited to do our jobs. All the work we do should be purpose-driven actionable insights that improve our clients’ lives.

electronically on any website

with an aim to improve the lives of our colleagues, clients or those in the communities we work and live in.

by the Agent in relation to the

To improve our clients’ lives we need to think beyond delivering the current project and think how can we champion their ambitions. Taking time to build reciprocal relationships, asking questions and listening; some of the best conversations start with “How can I help?”. The robust and trusted outsourcing and compliance services that we provide clients gives us an amazing platform to deliver advisory services that can improve PAG Ethe OF of 39our clients. Not all clients will want this but this PAGE 3 83lives should not stop us from building a curious and open mindset to become advisors to our clients.

Insurance.

To make our business sustainable we must ensure we take seriously our commitment to the environment and we must part they play in making our business sustainable. This will allow us to increase the reward to our people and the virtuous circle continues, building and delivering long-term value with sustainable returns.

The Pathway

We do this in a wide range of ways from inclusive recruitment drives to help marginalised people find employment with us,

The Azets Pathway is our group

into the physical world, and our online presence reaches even more people across the world. We understand the importance of being proud and active players in the local, regional and international communities that we work in.

five year strategy, our plan for becoming a stronger and better company by supporting our

Across Europe, wherever Azets is present, we give back

Welcome to

The Pathway PAGE 1 1 OF 62

Success Together

colleagues and clients and the communities in which we operate.

Azets Group five year strategy

2022 Azets. All rights reserved

Standardising systems and ways of working helps support both working optimally and ensuring that our outputs are always high quality, reliable, compliant and delivered with the least risk.

UK practice management CCH, our Practice and Document Management system, is now live across the UK, providing a platform to standardise our ways of working and better manage our business.

We are introducing standardised workflows across a range of business areas including Personal Tax and Accounts Compliance. Standardisation also underpins our ambition to further leverage technology, like Silverfin, our cloud accounting software, which helps standardise the production of client working papers in the UK. In our locations in the Nordics, we are deploying over 15 transformation automation projects designed to free up time across multiple activities including Auto Accounting capability in Norway, our IT development tool for reading and booking incoming EHF invoices automatically and in Finland, the automation of daily and month end processes.

15 months into these automation initiatives have already released 58,371 hours. Our target for Financial Year 2022 is 89,174 hours, creating valuable time for our people to better serve both existing and new clients.

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SME barometer reports SME leaders and business owners across Europe demonstrate strength and resilience in the latest version of the Azets SME Barometer.

Time to assess the current & future business climate FOREWORD

SME BAROMETER REPORT SPRING 2022

Foreword by Chris Horne Azets Group CEO

SME Barometer Report - DenmarkI am pleased to introduce our Spring SME Barometer – and like our preceding Barometer, it once more Chris Horne

demonstrates the strength and resilience of SME leaders and business owners across Europe.

Marked by another year of COVID and its

Spring 2022

and medium-sized enterprises continue to remain stoic, pivoting their business models and proving why they continue to be the backbone of our economies, dealing with the uncertainty with stamina and courage.

The findings of this Spring edition were collated just before the outbreak of the conflict taking placing in Ukraine, and as the war continues to unfold, our first thoughts are around the enormous humanitarian tragedy that is taking place.

The impact on the global economy and the SME sector will be immense when we start fluctuations on commodities and global supply chain disruptions to name but a few.

PAGE 3 OF 39

Despite these enormous uncertainties, there will be no surprise that the issues and priorities for SMEs uncovered in the Barometer are still hugely relevant.

Azets are proud to play a part in contributing to improving the lives of our clients and communities across our vast

Azets Group CEO

99%

1,000+ clients and contacts who took part in this second Barometer across Denmark, Dealing with cost inflation to skills shortages, of businesses in Europe are SMEs and are Finland, Norway, Sweden and the UK. cyber security threats, to tackling ESG the beating heart of the economy. commitments and general unpredictability KEY FINDING S SME BAROMETER REPORT SPRING 2022 We would also like to thank those SME are some of the challenges cited. leaders for sharing their case study stories and advice to other leaders grappling with SMEs across the globe remain committed similar issues, they further reinforce the to pivoting their business model and achievement and fortitude of SMEs. embracing digitalisation as the biggest opportunities to fuel SMEs their growth. stubbornly optimistic about their own business outlook leaders of small and medium business across the Nordics and UK took part.

We hope you find the results insightful, and we look forward to continuing to work It is this flexibility and agility that will be Even though sentiment on the economic outlook is weaker, Danish SMEs along with counterparts in other with you through our advisory services to key for SMEs as they continue to build markets remain rather positive about the growth prospects for their own business. support your ambitions. their resilience as well as the moral support they provide to their local and international Two-thirds (66%) of Danish SMEs expect their turnover to Meanwhile it is no surprise to see digitalisation prominent communities. increase in the next 12 months, with two in ten predicting on SMEs’ radar. The pandemic has accelerated digitalisation growth of more than 20%. To achieve that growth, Danish for many businesses, large and small, as remote working SMEs identify operational and technical competencies in and conducting business online became the norm. SMEs need of most improvement. This is contrary to other Nordics increasingly recognise that this digitalisation trend is here to markets where sales and marketing are ranked top. stay, and accordingly, they are also increasingly aware they need to address cyber security.

Compared to last Summer, the prospects for international trade appear a little brighter, as the threat of lockdowns As for sustainability and diversity, SMEs have largely relegated these to the back burner behind other priorities including survival. However, with the COP26 climate Across all markets, technology SMEs are the most bullish conference fresh in people’s minds, we note a modest rise in about their prospects for revenue growth, with 77% the number of firms who anticipate stepping up their action expecting it to increase in the next 12 months. SMEs on sustainability this Spring compared to last Summer. operating within the manufacturing and construction sector are also optimistic about increasing profits (62%) and growing employee headcount (59%).

Key findings | Business outlook 1093

PAGE 9 OF 39

66%

of Danish SMEs expect turnover to increase in the next 12 months.

Operational and technical are the competencies Danish SMEs say need most improvement to achieve growth.

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White papers We have created templates for white papers that reflect the brand guidelines, featuring the correct logos, colors, patterns and fonts. White papers are used to attract digital attention and provide relevant insights.

Covers

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Charts and tables

Text and images

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Presentations We have created a presentation template for all employees to use. The template ensures that we communicate Azets clearly and consistently, and in accordance with the brand guidelines. The template is available in Google Slides and Microsoft Powerpoint.

Covers

Text pages

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Illustrations

Icons

Charts

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Tables

Photos

Maps

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Letterhead

15mm

Churchill House 59 Lichfield Street Walsall West Midlands WS4 2BX +44 (0)1922 611567 azets.co.uk

Structure

Content should be positioned

Letterheads adhere to the same

below the 99mm fold line.

80mm

horizontal margins as our documents; 15mm.

Letters should incorporate the standard sign-off, page numbers

The vertical 15mm left-hand

these can be positioned

margin is used to align our logo to

horizontally across the page.

our address and contact details.

The footer sits below a horizontal

If required, page numbers should

22mm margin.

be placed bottom left of any continuing pages, in line with the

Format

28mm margin and formatted

Content is aligned to a left-hand

accordingly;

margin of 28mm to accommodate DL, C5 and C4 envelope windows.

60mm We are an accounting, tax, audit, advisory and business services group that delivers a personal experience both digitally and at your door.

Accounting | Tax | Audit | Advisory | Technology

14mm

Azets is a trading name of Azets Holdings Limited. Registered in England & Wales. Registered No. 06365189. VAT Registration No. 320 5454 37.Registered office: 2nd Floor, Regis House, 45 King William St, London EC4R 9AN. Regulated by the Institute of Chartered Accountants in England & Wales for a range of investment business activities. The term ‘Board Director’ is used to refer to a statutory director and principal of the company as registered at Companies House. Any other designations that include the term ‘Partner’ or ‘Director’ or ‘Licensed Insolvency Practitioner’ are not registered statutory directors or principals of the registered company.

22mm

22mm

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Envelope Horizontal and vertical centred

the Pantone color as often as possible. This ensures that the colour pops well.

Paper For this we use the standard envelope paper.

Azets – Postboks 881 Sentrum, 5807 Bergen, Norway

‘Azets’ logo is to be printed with

Calibre 25pt Bold

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90 mm

Business cards ‘Azets’ logo is to be printed with the Pantone colour as often as

55 mm

possible. This ensures that the colour pops well.

Size

www.azets.com

8 mm

85x55mm 8 mm Paper Scandia 2000 Natural 300 grams.

8 mm

James Andreassen

This is a natural paper with a nice

Managing Director

feel to it. This type of paper is

+40 12 34 56 78 james.andreassen@azets.com www.azets.com

common and accessible.

P.O. 342, Sentrum 0101 Oslo, Drammensveien 151 0277, Oslo, Norway

8 mm 8 mm

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Account covers The accounts covers are to be utilised across the UK for packaging of completed client accounts and audit reports.

azets.co.uk

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Internal document Covers

Content

Charts

Icons

Back cover

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Mail signature

94

Preview Spaces using line texts

The Azets logo will be used in RGB color. This ensures that the color pops well.

It is not allowed to add additional information in the signature.

Mvh Catherine Ngo Markedskonsulent Mobile +47 481 97 843

This should only contain vital information, arranged with clean spaces that let information to breathe. Cramped text will be perceived negatively as noise.

Azets Norge Drammensveien 149, 0214 Oslo azets.no Switchboard +47 40 00 91 30

Best regards in Normal 12px Arial #2C2E3A Name in Bold 12px Aria #2C2E3Al Title in Normal 12px Arial #2C2E3A Line break Mobile in Normal 12px Arial #2C2E3A link #2962FF Line break Line break Line break Line break Line break Line break Company in bold 12px Arial #2C2E3A Address in normal 12px Arial #2C2E3A Webpage in normal12px Aria link #2962FFl Line break Switchboard in normal 12px Arial #2C2E3A link #2962FF Line break

Think simple!

Banner 650x150 px

Logo size 134px width x 35px high Banner size 650px width x 150px high

Line break We are an accounting, payroll, advisory and business services group that delivers a personal experience both digitally and at your door.

Info text in normal 8px Arial #777777 Info text in normal 8px Arial #777777

Accounting | Payroll | HR | Technology | Staffing | Advisory

Info text in normal 8px Arial #777777 Info text in normal 8px Arial #777777

This communication is intended for the person(s) named above only. It contains information that is confidential and legally privileged.

Info text in normal 8px Arial #777777

If received in error, please delete this e-mail and notify the sender.

Info text in normal 8px Arial #777777

The brand book Azets brand identity standards 2024 Brand created by

Azets Group

Erik Erdokozi - Lead Designer erik.erdokozi@azets.com

Shaun Staff - Group Director of Communications shaun.staff@azets.co.uk

Azets Brand Identity Standards

© 2024 Azets, All rights reserved.

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