AV News September 2021

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The direct channel to the industry

September 2021 www.avnews.co.uk Page 16

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Back to school

The future of projection

Despite recent issues surrounding exam results, why are educationalists unwilling to accept automated forms of assessment. Why is this?

With advances in flat screen technology and its progress in key markets what is the is the future projection?

Exertis appoints Director of AV Exertis has today confirmed the appointment of Jamie Brothwell as Director of AV. With 19 years in the channel, Brothwell brings with her a wealth of experience and has proven herself to be an effective leader of teams by transforming the performance of the areas she has accountability for. Most recently, Brothwell has done this with Exertis’ Accessories, Peripherals and Own Brand Division in role as Commercial Director. Prior to this, she held roles in Business Development for B2B and led Exertis’ Print business to deliver record sales and revenue growth. Brothwell held roles at Samsung and Midwich Group prior to joining Exertis and has relationships with a number of key AV vendors. Paul Bryan, Managing Director, Exertis UK&I, said, “This is a great example of the depth of talent in our business and the

Jamie Brothwell, Director of AV, said, “It’s a really exciting time for the business and I am very much looking forward to working with our Exertis team, customers and vendor partners as we continue our Pro AV journey.” opportunities available for progression and development at Exertis. I would like to take this opportunity to congratulate Jamie on her new role and wish her every success.”

Microsoft and NEC extend partnership Microsoft Corp. and NEC Corporation have announced an expansion of their decades-long collaboration. Through a new multi-year strategic partnership, the companies will leverage Microsoft Azure, Microsoft 365, NEC’s network and IT expertise, including 5G technologies, and each other’s AI and IoT solutions to help enterprise customers and the public sector across multiple markets and industries further accelerate their cloud adoption and digital transformation initiatives. The partnership will see NEC adopt Microsoft Azure as its preferred cloud platform to deliver enhanced capabilities to drive sustained digitalization, help customers transform their business models, and build Digital Workplaces for the post-pandemic “new normal.” To accelerate NEC’s Digital Workplace innovation and workforce transformation, the companies will work together to migrate NEC’s on-premises IT

environment to Azure and deploy Azure Virtual Desktop and other Azure services among the NEC Group’s 110,000 employees worldwide. This modernization builds on NEC’s existing Microsoft 365 platform and will enable a highly sustainable environment that is more secure and robust, accelerating cloud migration for NEC and its customers throughout the commercial and public sector in Japan and around the world. The companies will work together to help improve digital services for public sector and enterprise customers through workplace and workforce transformation. Greater speed and lower-latency data connections will provide high-performance network experiences to create more efficient workplaces and empower employees to realize more personalized work styles for public sector as well as private sector customers. Leveraging the assets of both companies, including Micro-

soft’s Intelligent Edge solutions and NEC’s private 5G networking technologies, the companies will work together to help customers across industries transform. In retail, for example, the two companies will work together to analyse customer transaction data in real time using AI to better understand buying patterns, improve operational efficiency and identify new market opportunities. The combination of Azure and both companies’ AI and IoT technologies and expertise will enhance NEC’s customer experience through advanced solutions and enable more secure maintenance and operation of stores. In addition, NEC and

The combination of Azure and both companies’ AI and IoT technologies and expertise will enhance NEC’s customer experience through advanced solutions and enable more secure maintenance and operation of stores. In addition, NEC and Microsoft plan to explore network innovation initiatives built on Microsoft Azure for enterprise domains and specific industries. Microsoft plan to explore network innovation initiatives built on Microsoft Azure for enterprise domains and specific industries.

PIXERA platform key to immersive AV attraction Studio 100 and CityCubes have joined forces to launch an innovative new experience, Studio 100 Story Studio, which uses a combination of spectacular, life-size projections and an audio story told through headphones to immerse the audience in each adventure. The Studio, is based on the Meir in Antwerp, and will be the very first time an immersive AV attraction of this kind has been available in Belgium. One of the main stories brought to life at the Studio 100 Story Studio takes place aboard an archaeology ship trying to discover the mythical city of Atlantis. During the experience,

visitors are guided through different times, locations, and dimensions to the supposed current location of Atlantis. Each of the six rooms at Studio 100 Story Studio houses a part of the story and, as visitors progress, more pieces of the puzzle are revealed. An additional story focusses on the world of “Maya the Bee”, originally a classic children’s book that became an international phenomenon in the form of an acclaimed animated series. The Maya story arc is even more interactive than Atlantis, with visitors of all ages being asked to dance, fly and shake like the world-famous bee. The

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general narrative follows Maya, who is looking for a hugely important beehive party. Visitors can assist the adventurous bee during her travels through a number of different immersive worlds. A total of 52 Panasonic projectors were required to provide the immersive visuals for this Continued on page 4 Studio 100 and CityCubes have joined forces to launch an innovative new experience, Studio 100 Story Studio, which uses a combination of spectacular, lifesize projections and an audio story told through headphones. [Photo credit: CityCubes]

NOW G SHIPPIN

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AV News September 2021 by AV News - Issuu