AV News May 2023

Outdoor digital signage: a great opportunity?

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A great opportunity? “Yes, true, but its already changing” says Stephanie Howorka, Senior Sales and Marketing Specialist at the Sharp/NEC LED Solutions Center.

Direct-View LEDthe Next Big Thing?

PMA Research (PMA), the worldwide market information experts on large displays, has been following Direct-View LED (dvLED) sales through U.S. Distribution and Pro AV channels since 2019. Pre-pandemic sales were skyrocketing, and sales have continued to show positive growth for the past three years. Results shown through data collected from PMA’s monthly Distributor and Pro AV Tracking Service saw exponential growth in revenues for dvLED prior to the pandemic. 2019 saw revenues

grow to more than five times 2018 sales levels. Even through the pandemic, growth continued with revenues in 2020, 2021 and 2022 increasing by 13%, 45% and 39% respectively.

Sales of dvLED have slowed down in the first quarter of 2023, but PMA feels this business remains vibrant, and there are plenty of bids in progress.

Parts and labour shortages continue to delay large custom AV installations tied to renovation and construction projects. But these video walls are finding

their way to corporate lobby installations, higher education lobby and wayfinding displays, and entertainment venues, all which will fuel growth for this category.

As manufacturers and distributors continue to fine-tune bundled dvLED packages for “less-custom” use, the category will only continue to grow. In addition, a number of manufacturers have introduced all-in-one products which can be easily transported and used for any number of applications in a wide variety of settings.

Improving

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The meeting culture post pandemic is complex and far from homogenous.

The rise of the Boomerang Employee

Some 71% of professionals are open to returning to their preCovid employers. Of these, 71% are considering returning to their pre-Covid employers after realising the ‘grass wasn’t greener’ . A quarter admit to having already reached out to previous employer, while 49% admit their original reasons for leaving – purpose, pay & flex – are no longer relevant. However, 48% claim that current employer no longer meets their needs in current climate!

Why? A quarter say tht the costof-living crisis has changed how they feel about current employer, even though 82% remain in touch with previous employer

– with third saying it is to keep ‘door open’. But a word of warning, 44% of managers hesitant to hire previous employee.

Almost three quarters of professionals (71%) have stated that they are open to returning to their pre-Covid employer – with half admitting that the reasons as to why they left are no longer applicable in today’s market.

These figures are from a recent poll from recruiter Robert Walters (of 3,000 professionals).

They found that 45% of workers who had left their job after lockdown did so for better paywith a further 35% leaving for a better workplace culture or more purpose/fulfilment in their role.

Fast-forward two years later, and 48% of professionals admit that their current employer is no longer meeting their needs – with a third stating the cost-of-living crisis and hybrid-working fatigue (24%) has changed how they feel about their most recent employment situation.

Toby Fowlston, CEO of Robert Walters, commented: “The post-pandemic bounce back saw record numbers of employees leave their job in what was billed as ‘The Great Resignation.’

However, our research indicates the first signs of ‘The Great Regret’ - with 71% of professionals

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Bose Professional Division sold to Transom Capital Group

2019 saw revenues grow to more than five times 2018 sales levels. Even through the pandemic, growth continued with revenues in 2020, 2021 and 2022 increasing by 13%, 45% and 39% respectively.

Bose Corporation, a US-based multinational company and global leader in audio systems, has announced the sale of the Bose Professional Division to Transom Capital Group (“Transom”), a leading operations-focused middle market private equity firm. With this deal, Transom will assume ownership of the Bose Professional commercial installation and conferencing businesses. Bose will retain its portable PA systems as part of its core consumer product

business.

For more than 50 years, Bose Professional has developed audio systems that are easy to design, install and operate for performance, commercial and conferencing applications, and has worked with AV integrators, system designers, installers and consultants to deliver these unforgettable audio experiences. Its systems can be heard worldwide – in workplaces, houses of worship, universities, restaurants, retail stores, hotels, percontinued on page 2

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The rise of the Boomerang Employee

stating that they would like to return to their pre-Covid employer, a mere 18 months after leaving. Across 2021 we saw record pay rises offered to professionals, with promises of an uber flexible and hybrid culture. Come 2023, and these pay rises now pale in comparison to the rising cost of living and inflation – with those new starters who were offered inflated salaries being much less likely to have received a pay increase this year. It appears that workers are realising that the grass may not have been greener after all.”

82% of those surveyed admitted to staying in some form of contact with a previous manager –with almost a third stating that this was for the primary purpose of keeping the door open for future job opportunities (29%). In fact – a quarter of professionals have admitted to reaching out to a previous employer in the past year regarding job opportunities, with a further 11% stating that they have not done it yet but intend too this year. Less than 1 in 5 employees have completely shut the door on previous employers, with 18% stating that they keep zero contact with their previous manager.

Whilst the sentiment may be there from professionals, it seems the same cannot be said for managers – in fact 44% admit to being hesitant in allowing an old employee back into the team, with just a fifth stating

Exertis Cybersecurity team expands across Europe

that they would only consider it if they had been an ‘exceptional employee.’ Toby adds: “I’m afraid managers/employers need to swallow their pride here. Whilst the global recruitment market has slowed slightly in 2023, candidate shortages continue – and so the fact there is a pool of talent open to re-joining business should excite leaders. Not only that but this is talent that can hit the ground running – they have already been inducted into your business, they will be familiar with processes, and have a previous vested interest in the brand – all qualities which can take years to instil in a new employee. In light of this research not only should companies who are looking to hire consider reengaging with alumni, but they should also look to train managers on holding a positive exit process as ‘boomerang employees’ could well be a solution to skills shortage. A key thing for employers is to manage the return of boomerang employees amongst existing workers – in particular if someone is returning in a more senior position than when they left. A balance needs to be struck and employers should assess that they are doing all they can to open up lines of opportunity within an organisation, or they risk sending a message that one route to promotion and better package is to take the boomerang route.”

Bose Professional Division sold to Transom Capital Group

forming arts centres, stadiums and more.

“We’re proud of what Bose Professional has accomplished – its legacy in the professional AV market and the diverse list of amazing installations it has completed all over the globe,” said Lila Snyder, CEO of Bose Corporation. “The sale to Transom will provide Bose Professional the additional attention it needs to support the professional audio customer, and to continue to develop products and technologies that stand out in the industry. It will also allow Bose to focus more deeply on our core business – creating amazing audio experiences for on-the-go, at home and in the car.”

“Bose Professional’s tenure in the professional audio business, its standout product portfolio and customers, as well as its team dedicated to researching,

engineering and delivering new and innovative products, made it a compelling business for us to bring into our portfolio,” said Russ Roenick, Founder and Managing Partner at Transom.

“We are working closely with Bose to ensure business continuity for Bose Professional going forward, and we look forward to continued success for the business as an independent company.”

“We’re excited about the new opportunities this will enable us to explore,” said Michael Bennett, CEO of Bose Professional. “Our customers are the key reason we develop systems that are easy to design, easy to install and easy to operate. As the pro-AV industry continues to evolve, our focus is on ways to help our customers be more successful and clear the path to great sound.”

Exertis has announced that it has launched Exertis Cybersecurity throughout its European offices. Security always has been part of Exertis’ portfolio, and the division was bolstered further when Exertis Enterprise (previously Hammer) was acquired. The business unit continues to go from strength to strength and has recently seen an influx of new vendor signings including eSentire, Progress, Scylla, Seceon and Veeam. The team was also recently named 2023 Distributor of the Year and Authorised Training Partner of the Year (EMEA) by SonicWall, while Angela Stephens, Account Manager, Exertis Enterprise, won SonicWall’s Sales Hero of the Year.

The re-name of the UK Cybersecurity business unit highlights the appetite and capability for the team to retain, and build upon, its position at the forefront of distributors in the security space and cements the focus of the team (predominantly Stoke office) on the thriving security

element of Exertis’ portfolio offering. The European locations that will be offering Cybersecurity solutions are the Nordics, Netherlands, Italy, Belgium, France and Germany. All offices have had, and will continue to have, in-person training from the UK Security Directors and Managers.

Dominic Ryles, Director of sales and commercial at Exertis Cybersecurity, said: “We’re delighted to be rolling out our cybersecurity solution stack across our European offices. We look forward to strengthening our relationships with our European colleagues, partners and customers.” Matthew Swindail, Commercial Manager at Exertis Cybersecurity, said: “It’s been a pleasure to visit our European colleagues over the past few months; giving an insight into the cybersecurity landscape and an understanding of the solutions we have at our disposal to mitigate cyber risks for our customers.”

Steve Cowley, Director of Sales – Europe at Exertis Enterprise, said: “I have witnessed the enterprise solutions market evolve so much in all the years I have been in the industry. I have seen our production team go from building terminated 68pin SCSI drives in an external enclosure to building all-flash storage arrays capable of holding multi petabytes of data, that can perform millions of IOPS across different global locations. The enterprise solution market today has evolved to dictate that a full solution stack no longer consists of simply server, storage, networking, load balancing, power protection and professional services. Our cybersecurity solutions will now compliment our fully bespoke technology stack by protecting anything from endpoint devices to firewalls, to the world’s only truly compliant zero trust architecture to XDR that monitors more in a SOC than any other vendor.

Dominic Ryles, Director of sales and commercial at Exertis Cybersecurity: “We’re delighted to be rolling out our cybersecurity solution stack across our European offices. We look forward to strengthening our relationships with our European colleagues, partners and customers.

Expandable wireless audio from Boom Collaboration

Fast-growing video conferencing manufacturer, Boom Collaboration,has developed a wireless and expandable audio solution for smarter and more flexible meeting experiences. The portable Boom GEMINI is a dual unit system, where each device features four omnidirectional microphones each with an impressive reach of up to eight metres. Dynamic noise reduction and automatic echo cancellation are combined with wideband audio for supreme plug-and-play performance. It provides the ability to double the audio and microphone capacity for medium to large meeting rooms, as well as more adaptable spaces. Boom Collaboration was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd – creating high performance, high value advanced products. The ambitious Texas-based business has quickly developed an extensive conferencing portfolio and operates in 20 countries, with plans for major expansion to 30 more this year including the UK and central Europe.

Absen joins GPA’s Global Partner Program

GPA, the world’s largest AV systems integrator, has announced that Absen has joined the GPA Global Partner Program. GPA membership will help Absen strengthen its supply chain and provides local contact points for its global customers across 50 countries, ensuring seamless communication throughout the entire customer journey. It will help support Absen’s global coverage and ensure a strong and prolific offering of its LED displays to new and existing customers “As one of the world's leading

display brands, Absen brings over twenty years' experience powering 50,000 installations to the GPA Partner Program,” commented Mike Stead, GPA’s Director, Global Partnerships.

“Through this united partnership, customers have access to understand, influence and benefit from the combined power of China's leading LED manufacturer with the expertise of the world's largest AV Integrator. Renowned for their large LED installations, Absen are driving the LED market with high-qual-

ity products being deployed in meeting spaces, control rooms, visualisation, simulation and lecture theatres in all corners of the globe. Backed by GPA’s global program and project management, high-quality installation and Global Care managed services, customers can trust in the superior LED deployment in over 150+ major cities.

“We are delighted to be joining the GPA Global Partner Program,” says Darren Banks, Industry Development Director for Corporate at Absen, “I’m looking

Hulett explained: “Our latest innovation signals the end of messy wires ruining office aesthetics. The Boom GEMINI is a perfect solution and represents the future of audio devices for virtual meetings. The main stylish unit benefits from five easy control buttons and can be discreetly connected via daisy chain to its twin for expandable audio which effectively doubles the range. It’s designed for medium to large rooms, flexible spaces or even meetings on the go.”

The Boom GEMINI boasts 10 hours talk time plus 90 days in standby. It charges over USB and can also connect and call over USB as an alternative to the battery. Bluetooth 5.0 comes with a BT dongle for easy pairing. She concluded: “Enjoy professional, wireless audio in conference rooms and meeting spaces on any meeting platform. The Boom GEMINI twin speakerphones make meetings better, simply. Wireless connectivity with Bluetooth ensures attractive cable-free audio in an ideal centralised location without the expense of running cables un-

forward to expanding our sales reach into new areas through the GPA network of customers and partners. I’m sure it will be a beneficial partnership that will help us deliver on our shared goals.” Alongside technical and user-experience excellence at competitive prices, Absen has a major focus on sustainability. For many years the 'Absen Green' program has driven the design, manufacture, distribution, low-energy operation and repairability of Absen products.

Holli Hulett. Co-founder of Boom: “Enjoy professional, wireless audio in conference rooms and meeting spaces on any meeting platform. The Boom GEMINI twin speakerphones make meetings better, simply. Wireless connectivity with Bluetooth ensures attractive cable-free audio.”

der flooring. When paired with our MAGNA or MIDI PTZ cameras it creates a very powerful

complete conferencing system which is both flexible and high performance.”

SiliconCore 1.9mm XR display

SiliconCore Technology unveiled a 1.9mm XR LED Display for broadcast and virtual production at NAB. This fine pixel pitch display features proprietary technologies from SiliconCore to ensure superior performance, including frame rates of 240Hz and increased durability. The display can also be used as a studio floor to create the highest-resolution immersive production spaces possible. The 1.9mm XR LED Display will be an immersive setup, with a 16.4’ x 8.2’ wall and adjoining floor. With immersive content created by Vū, a virtual production powerhouse, viewers are able to experience multiple XR scenes and backdrops, including CG and real imagery. The experience includes a highly evocative soundscape.

SiliconCore’s patented Common Cathode driver chip technologies include fast clock speeds to enable frame rates of 240Hz and refresh rate of 7689Hz with colour gamut of DCI-P3 ≥ 95% and BT.2020 ≥ 85%, delivering uniform colour, defined images, with less motion blur, for excellent camera viewing. These displays are ideal for slow-motion cinematography and building active 3D environments. In addition, the high brightness at 2000 nits and low greyscale performance produces a high dynamic range that takes full advantage of scenes requiring both bright and dark imagery simultaneously.

As the only LED manufacturer designing its own driver chips, SiliconCore is uniquely positioned to maximize the efficiency and performance of each pixel. The high brightness, high contrast, 180-degree viewing angle, coupled with cool operating temperatures, lead to a longer lifespan for optimal ROI in production environments where operating cost is crucial. SiliconCore’s patented Common Cathode driver technology provides a power reduction of 20-40%, leading to significantly reduced operating costs. With advance-

ments in floor resolutions, SiliconCore’s proprietary LISA technology ensures durability that doesn’t require a separate overlay. The encapsulation occurs directly on the PCB, increasing strength while maintaining the LEDs' beneficial characteristics and modular serviceability. The low-reflective, water-resistant surface can handle loads of up to 2000 kilograms per square meter.

Eric Li, CEO of SiliconCore Technology commented: “Our unique, patented technologies mean that we are the only LED manufacturer delivering a 240hz frame rate for XR studios

excited to open the community to new creative possibilities. As the video production market advances, our goal is to provide the highest resolution and performance solutions for XR environments.”

VuWall's TRx centralized video wall management platform

of their previous video wall solution.

the size of our video wall with PAK, as our demands change, is very reassuring.”

Sharp NEC Display Solutions

Europe is launching the NEC LED FC Series with Chip on Board (COB) technology that

SiliconCore’s patented Common Cathode driver chip technologies include fast clock speeds to enable frame rates of 240Hz and refresh rate of 7689Hz with colour gamut of DCI-P3 ≥ 95% and BT.2020 ≥ 85%, delivering uniform colour, defined images, with less motion blur, for excellent camera viewing.

along with 1.9mm and 1.2mm modular floor solutions. We are

The 1.9mm XR displays suit premium XR and VP environments. A 500mm x 500mm cabinet design enables outstanding levels of freedom and creativity through scalable solutions to any volume and size, including curved configurations. In addition, the Lotus 0.83 4K at 145” will be on display, showcasing the highest resolution SiliconCore technology with maximum contrast and performance.

Sharp/NEC launch FC series LEDs with COB technology

impresses with high contrast, excellent durability in public spaces, and superb energy efficiency. Utilising the already

VuWall is supporting the visualization needs of cyber security service provider Khipu Networks with its TRx Video Wall Management Platform, PAK Video Wall Processing Nodes, and VuStream Encoders. Specified and installed by Clear Visual Communications, VuWall's unified video wall and visualization solutions allow Khipu's staff to monitor the infrastructure and security requirements of its clients 24x7x365 inside the company's network operations center (NOC)

“As one of the very first PAK customers, we are confident that this technology is the future of video wall deployments” said Rebecca McCartney, Operations Manager at Clear Visual Communications. “We were extremely impressed with the quick and

Clear Visual Communications built the perfect video wall for the NOC by stitching together two VuWall PAK 40 video wall nodes, increasing processing scalability and flexibility while adding a layer of redundancy.

The compact PAK appliance is a networked, multi-decode node that can operate as a standalone device or be stitched with other nodes to build an IPbased video wall that is infinitely scalable. It simplifies video wall deployments by reducing the number of connections and eliminating a single point of failure, reducing project risk, and offering improved reliability. As part of VuWall's ecosystem, PAK is managed by the award-winning TRx software platform. The

The installation also included a VuStream 150 encoder appliance and Application Server, which are also centrally configured and managed by TRx. The VuStream 150 provides single stream encoding of H.264 and H.265 sources in FHD and UHD while the VuWall Application Server is an appliance for streaming, sharing, controlling, and visualizing websites, dashboards, and applications across networks. The Application Server simplifies video wall deployments by providing quick access to websites, dashboards, and applications from a centralised source — a must for the NOC.

The NOC also benefited from VuWall's ControlVu touch panel, which gives operators the free-

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easy installation of the system and the ease of system configuration, yielding to a low-risk deployment. The feedback from the end-user's control room operators has been extremely positive, especially with respect to performance and ease of use. We clearly made the right choice and look forward to many more control room and video wall projects with VuWall.”

With today's increase in cyber security risks, Khipu proactively monitors clients' infrastructure and security postures to provide immediate identification of problems either before or as they occur - allowing quick alerting, action, and resolution. VuWall's solutions allow the company to have eyes on clients' entire IT environments, which can include LAN, WiFi, next-gen firewalls, RADIUS, WANs, UPS power supplies, IoT, servers, service/application, and more.

Comprising six LG 55" 0.44mm bezel displays, the video wall gives staff the flexibility and insight to allow for rapid response — overcoming the frequent equipment failures and issues

unique platform combines AVover-IP distribution, advanced multi-video wall, and KVM management. Deployed in hundreds of control rooms and corporate workspaces around the world, it can configure, manage, and distribute virtually any source type to any display with an easyto-use drag-and-drop interface. TRx ensures interoperability in a multi-brand AV-over-IP infrastructure and enables users to easily create customized control panels to run on any browser, tablet, or mobile device without any programming using its builtin control panel designer.

“Our video wall is critical to our cyber security operations center. We are extremely pleased with the performance and ease of use of VuWall's PAK and TRx solution,” said James Holland, UK Technical Manager at Khipu Networks. “Learning to operate and manage video wall content took minutes. The intuitive software and rich feature set will certainly improve response times and increase productivity in our control room. Knowing how easy it will be to increase

dom to change layouts and control devices with a simple touch.

“Cyber security is a growing field that necessitates visualization solutions that are not only modular and interoperable but also simple to deploy to actively monitor the wide range of content and data streams where risks exist,” said Paul Brooks, Business Development Manager at VuWall. “The installation at Khipu Networks illustrates how customers can easily specify, install, manage, and even scale their system to meet their rapidly evolving data and system needs.”

VuWall is supporting the visualization needs of cyber security service provider Khipu Networks with its TRx Video Wall Management Platform, PAK Video Wall Processing Nodes, and VuStream Encoders

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Sharp/NEC launch FC series LEDs with COB technology

established F style cabinets for easy set up and flexible usage, the new FC Series benefits from front serviceability for all components allowing easy access for maintenance.

Displaying deep blacks and extreme contrast levels of up to 20,000:1, content appears dramatically vivid for a remarkable imaging performance and the best possible viewing experience in any ambient light conditions.

The Sharp/NEC COB technology is said to be highly energy efficient, generating a brighter output at a reduced power usage, consuming around 40% less

power compared to standard SMD LED technology. Providing excellent durability, the FC Series is robust against external influences, making it suitable for use in indoor public spaces such as transport terminals, museums and leisure venues, or for corporate applications. The smooth, dustproof surface can be wiped clean and is resistant to water drops.

“Due to its extreme high contrast and stunning imaging performance, the FC Series is ideally suited for indoor signage, transportation and meeting spaces”, said Nils Detje, Product Man-

Reader Offer

ager dvLED Solutions at Sharp NEC Display Solutions Europe.

“The 16:9 F style mechanical cabinets allow scalable configurations to create customised surface shapes and sizes to suit the application and space available. The established cabinet design allows easy installation of wall mounted or freestanding surfaces for rapid deployments, even in difficult to access spaces thanks to the front serviceable design.” Available in three fine pixel pitches (0.95mm, 1.2mm, and 1.5mm), the optimum display resolution can be achieved for close viewing distances.

AMD launches first 5nm ASIC-based media accelerator card

AMD) has announced the AMD Alveo MA35D media accelerator featuring two 5nm, ASIC-based video processing units (VPUs) supporting the AV1 compression standard and purpose-built to power a new era of live interactive streaming services at scale. With over 70% of the global video market being dominated by live content, a new class of low-latency, high-volume interactive streaming applications are emerging such as watch parties, live shopping, online auctions, and social streaming. The Alveo MA35D media accelerator delivers the high channel density, with up to 32x 1080p60 streams per card, power effi-

bespoke needs of these providers to reduce both capital and operating expenses for delivering immersive experiences to their users and content creators at scale.”

The Alveo MA35D utilizes a purpose-built VPU to accelerate the entire video pipeline. By performing all video processing functions on the VPU, data movement between the CPU and accelerator is minimized, reducing overall latency and maximizing channel density with up to 32x 1080p60, 8x 4Kp60, or 4x 8Kp30 streams per card. The platform provides ultra-low latency support for the mainstream H.264 and H.265

Grow in life and business: The importance of Belief Systems in Convincing and Winning

Winning in a competition, be it in business or personal life, requires more than just meeting the requirements and having a good track record. There are several dimensions to convincing and winning, but the most important and often overlooked one is the belief system. This layer of values and expectations, although not directly mentioned, holds great value to the client.

Discovering both your own belief system and that of your client will give you brand new insights in the beliefs you share and the beliefs which di-vide you. Belief systems are the fundamentals of the Why, the How, and What things you create, make or buy. Here are the ingredients to discover when you want to start winning:

The Basics: Winning with the "What"

In a stable and predictable environment, the "what" is delivered is enough to win. For example, if a client requests a battery drill with 5000 revs, 7.2 Volts, and 2 years guarantee, delivering the drill is enough to win on a transactional level. The requester sets the requirements, and the supplier delivers them. This type of winning focuses on the "what."

Adding the "How" to the "What"

icated video quality engines designed to improve the quality of experience at reduced bandwidth. The AI processor evaluates content, frame-by-frame, and dynamically adjusts encoder settings to improve perceived visual quality while minimizing bitrate. Optimization techniques include region-of-interest (ROI) encoding for text and face resolution, artifact detection to correct scenes with high levels of motion and complexity, and content-aware encoding for predictive insights for bitrate optimization.

Scaling high-volume streaming services requires maximizing the number of channels per

However, if you deliver the requirements and price perfectly, but still don't win, you may be missing out on deeper factors. For instance, when we were looking to insulate and renovate the rooftop of our house, it was not just a transactional deal to us, but one of heavy investment and risk. In such cases, asking the experts "how" they are going to organize the work can make all the difference. For example, one company explained step by step how they are going to do the job, tailored specifically to my house, giving me trust and a good night's sleep. The company that ex-plained the "how" won the deal.

Combining the "What," "How," and "Why"

Besides the "what" and "how," the "why" can make a significant differ-ence in winning. For instance, in the hiring process, two questions to al-ways ask are "why do you want to work for us?" and "why should we hire you?" A good answer to the "why" shows intrinsic motivation and commitment and demonstrates a strong match and synergy with other employees in the company. The more challenging and dynamic the de-pendence between parties, the more important the "why" becomes in winning.

Taking it One Level Deeper: The Belief System

There is one more aspect to consider in winning. It is the least visible, or even invisible to most and that is your belief-system. This is present in every person, team, and organization, but is not openly discussed. The belief system is the set of unwritten rules that govern behaviour in a group. What if I make a set of house rules with: “Rule number one - In this house, we don’t kill each other”. Imagine you come to my house for the first time and see this rule. Would you feel comfortable and safe? You are probably thinking: “Wow, these people are obviously not from the same planet if they have to spell this out as a rule.” This works the same way in business. In business, failing to pay attention to the relevant belief systems can re-sult in a situation where you think you have delivered the best proposal ever, only for the client to respond that you "haven't understood a single thing of what we're doing here."

The belief system, and the other aspects of winning can be best explained using a tree as a metaphor.

About the author:

Patrick Alexander, the author of the book

ciency and ultra-low-latency performance critical to reducing the skyrocketing infrastructure costs now required for scaling such compute intensive content delivery. Compared to the previous generation Alveo U30 media accelerator, the Alveo MA35D delivers up to 4x higher channel density2, 4x max lower latency in 4K3 and 1.8X greater compression efficiency4 to achieve the same VMAF score – a common video quality metric.

“We worked closely with our customers and partners to understand not just their technical requirements, but their infrastructure challenges in deploying high-volume, interactive streaming services profitably,” said Dan Gibbons, general manager of AECG Data Center Group, AMD. “We developed the Alveo MA35D with an ASIC architecture tailored to meet the

codecs and features next-generation AV1 transcoder engines delivering up to a 52% reduction in bitrate for bandwidth savings versus a comparable software implementation5.

“AMD’s announcement of the new Alveo MA35D add-in card is an exciting advancement of video acceleration for data centres and is an important step in building out a fully-fledged ecosystem to support royalty-free, high-definition video devices, products, and services,” said Matt Frost, Alliance for Open Media Chair. “Live streaming providers are looking for higher density, lower power, lower latency AV1 solutions and by addressing these, Alliance members such as AMD are helping facilitate AV1 deployment and overall adoption.”

The accelerator features an integrated AI processor and ded-

server while minimizing power and bandwidth-per-stream. By delivering up to 32x 1080p60 streams per card at 1 watt per stream6, a 1U rack server equipped with 8 cards delivers up to 256 channels to maximize the number of streams per server, rack or data center.

The platform is accessible with the AMD Media Acceleration software development kit (SDK), supporting the widely used FFmpeg and Gstreamer video frameworks for ease of development. Alveo MA35D media accelerators are sampling now with production shipments expected in Q3. To accelerate development, an Early Access Program is available to qualified customers with comprehensive documentation and software tools for architectural exploration.

•The WHAT is like the apples on a tree. They are the things we look at and value first.

•The branches and leaves of the tree are the HOW. Many leaves and branches make it possible to produce great many apples.

•The tree trunk is our WHY. It is strong, solid and essential to grow high and let the leaves catch lots of sunlight.

•The roots of a tree is our BELIEF-SYSTEM. It is invisible, but es-sential to the tree’s trunk, branches, leaves and fruits.

Sometimes winning is as easy letting someone a pick an apple from the tree (transactional winning). In many other cases where the transaction is more complex, dynamic and outcome uncertain, assessors (buyers, jury etc.) will look seriously at the other factors: How will they do it? Why do they do this? Getting insight into the whole tree is important for long term and sustainable winning, producing the right and great apples every year.

‘The secret of Value Based convincing Winning’ is an expert in winning and shaping the winning process. During his career he won and lost multiple times. As an inven-tor, he participated in a national contest with 2000 others and tackled several stages before winning this contest. During the last 10 years as a proposal architect, he worked with dozens of teams in making complex and winning proposals and tenders, contributing millions of Euros per year to his company’s revenue. Patrick’s mission is: Let people, teams and organizations with the highest value win. Let those win, who most deserve it!

More information on http://www.valuebasedwinning.com.

The book can be ordered via the website and https://www.amazon.co.uk.

Panasonic announces a new IP-compatible compact live switcher

Panasonic Connect has announced that it has developed a new IP-compatible compact live switcher, the AV-HSW10 for easy, high-quality video streaming of university lectures, corporate webinars and other diverse live events. Based on Panasonic’s predecessor AWHS50 live switcher, which has been widely used for various live productions, the new model features a compact body with 10bit processing and achieves higher operability, greater reliability and advanced functions such as IP compatibility, making this the ideal choice for contemporary live video production.

The AV-HSW10, which is scheduled for commercial release in the fourth quarter of this year. It is Panasonic Connect’s response to the increasing demand for high-quality video used by companies and schools, as well as the need for labour-saving IP compatibility in video production. It supports the most widely used broadcasting protocols and features IP inputs/outputs such as NDI®1,2 and SRT in addition to SDI and HDMI, all contained in a conveniently compact and highly mobile notebook-size chassis. When combined with IP-enabled PTZ cameras, it creates a simple IP-based video production system. The AVHSW10 also supports RTMP for direct upload to streaming services, and USB Video Class for compatibility with web conferencing services. Systems can be adjusted based on the site size and platform, enabling one-person operation from production to distribution.

The AV-HSW10 supports highend production, including 10bit

processing for broadcast-quality video. In addition, the popular design of its predecessor, the AW-HS50, has been enhanced for even greater operability and robustness. User-friendly buttons on the main unit, a handy T-shaped fader, and intuitive on-screen displays ensure easy, error-free operation — vital for live-venue production.

Furthermore, the AV-HSW10 will be compatible with the Panasonic Software Control Panel for viewing video and images in applications, as well as for easy, direct switching from a PC via a network3, allowing multiple people to work simultaneously for extra-efficient on-site operation. Boasting IP-based convenience and high-quality video, the AVHSW10 is the ideal choice for simplifying on-site video production and broadcasting, whether for a high-flex educational class, a webinar to enhance corporate presence or countless other live events.

AV-HSW10 key features

•Broadcast-quality high-definition video in a compact, notebook-sized chassis.

•NDI®1,2, NDI®|HX1,2,4, SRT, and RTMP5 input/output as well as SDI and HDMI. USB terminal compatible with USB Video Class. Direct streaming from the unit for easy integration with web conferencing services.

•Simple, intuitive operation for live production and rugged chassis for worry-free reliability.

•1NDI® is a new protocol developed by NewTek, Inc. that supports IP video production workflow. NDI® is a registered trademark of NewTek, Inc. in the United States and other countries. In this instance, NDI® is used to indicate low latency with high bandwidth NDI®, NDI®|HX is used to indicate high efficiency low bandwidth NDI®|HX.

AOPEN versatile solution for industrial applications

AOPEN has announced a range of industrial open frames, providing a versatile and flexible solution for various industrial applications. The open frames of AOpen comes with an IP65 dust- and waterproof grade that is built to withstand harsh conditions while maintaining optimal display quality. The display panel has been crafted using tempered safety glass to ensure longevity and is resistant to shattering. Additionally, an anti-fingerprint coating on the glass panel helps minimize smudges and keeps the display looking immaculate and clear.

In terms of impact protection, the open frames have IK08 rating, which means that it can be impacted by 1.7kg mass being dropped from 300mm. This makes the open frames from AOpen a suitable choice for high-traffic areas or locations where the display panel may be exposed to accidental bumps or impacts. The six different kind of

XMOS announces xcore-voice

AI processing specialist XMOS today has announced xcorevoice: a complete voice solution built on xcore platform hardware, software and tools. The solution provides voice pipeline example designs using XMOS industry-proven audio front-end, incorporating far-field processing and support for third party ISV voice algorithms. Freeing up the voice processing workload from the SoC, the versatile platform behaves like a voice processor that enables product designers to deliver voice interfaces quickly and cost effectively, while providing optimal audio quality. Turnkey example designs within the xcore-voice solution leverage the processor capabilities through the xcore platform software, pro-

turnkey integration.

Crucially, the xcore-voice platform provides a natural voice interface that is capable of delivering local command recognition – minimising the need for the cloud that not only enables better user experience through lower latency and enhanced privacy but also further saving cost and power requirements in product designs. This has the potential to unleash a new era of voice-based user experience for the next generation of ‘smart’ electronics.

Given the inherent performance and flexibility of xcore-voice, the platform can be deployed in a myriad of home electronics, including appliances, smart TVs and soundbars, smart lighting and power switches, fitness

product designers need to be able to deliver ‘across-the-room’ voice interfaces that offer the best possible quality, without compromising on speed-tomarket or cost. xcore-voice is purpose-built to tackle that challenge. The level of customisation we’re delivering in such a cost-effective and power-friendly package accelerates development without cutting corners. It means we can offer designers the capacity to experiment with and reiterate their designs at pace – enabling them to easily respond to a rapidly evolving market. All of this whle maintaining the privacy of the end user”

open frame models and formats from AOpen includes:

•DT10VW3-O: 10 inch

•DT15VW3-O: 15 inch

•DT21VW2-O: 21 inch

•DT24VW2-O: 24 inch

•DT27VW3-O: 27 inch

•DT3239: 32 inch

Making them suitable for different types of applications in

landscape or portrait mode. The frames are ideal for intergration into existing systems and can also be customized according to specific requirements, allowing customers to tailor the solution to their needs.

viding the building blocks for a wide range of applications. Leveraging xcore.ai, the third generation of XMOS’ xcore architecture, xcore-voice deploys the company’s far-field voice processing algorithms in a cost-effective, customisable package. The platform delivers in three key areas:

•Power: xcore-voice’s low-power architecture minimises power consumption. By offering a true standby mode, xcore-voice delivers the ‘always-on’ functionality required in many modern electronics at <55mW, and in line with EU energy-saving regulations.

•Performance: while providing XMOS industry proven high-performance, far-field algorithm, xcore-voice enables a flexible voice processing workload in a package that allows for customisation and feature upgrades. Application-specific software components such as tunable algorithms, and core application software components such as FreeRTOS, are readily available to take advantage of.

•Flexibility: xcore-voice’s combination of general purpose DSP, AI, and IO processing can be customised in software – drastically reducing the time-to-market for custom silicon. Integration pathways have been simplified for designers while still offering a complete, BOM-optimised solution for

machines, consumer toys, and smart home gateways.

“As consumers, we’re more and more acclimatised to the use of voice technologies in our everyday lives – and that makes us more aware of their limitations,” commented Aneet Chopra, EVP Marketing and Product Management, XMOS. “In order to avoid falling behind rival products,

Datapath announce ActiveSQX2 card

Datapath has introduced the ActiveSQX2, a new PCIe plugin card that allows IP sources to be decoded for display on video walls and workstations and for captured sources to be encoded for delivery to other parts of the ecosystem.

When combined with Datapath capture and graphics cards, the ActiveSQX2 is a powerful tool, giving users the ability to decode both h.264 and HEVC h.265 streams for immediate display. The encoding feature allows a number of captured sources to be simultaneously re-distributed across the network to other endpoints who need the same information for display. When used within the Aetria environment, HDCP protected sources can also be encoded and streamed to other Aetria endpoints.

The ActiveSQX2 is fully compatible with Datapath’s current Vision capture card family and can also be used alongside the ActiveSQX card for customers wishing to decode more streams

or to add scalable encoding to their solution. Whether transmitting local sources over the network for remote display, monitoring and integration, or viewing IP sources alongside local sources, the ActiveSQX2 card provides highly reliable encode and decode operations for complex video distribution proj-

Nureva achieves ISO/IEC 27001 certification

ects such as large-scale Control Rooms, NOCs, SOCs, Campuses and more.

TeamViewer Frontline augmented reality integration

TeamViewer, a leading global provider of remote connectivity and workplace digitalisation solutions, today announced the integration of TeamViewer Frontline Augmented Reality, and SAP endorsed app, into SAP® Digital Manufacturing to optimise manufacturing performance on the shop floor. Customers can now leverage TeamViewer Frontline’s powerful augmented-reality-based workflow solutions to increase productivity and reduce errors in

SAP Digital Manufacturing allows the analysis and improvement of processes, improved visibility, and the ability to track and enhance performance. In addition to operational benefits, heavily regulated industries like manufacturing can profit from the sophisticated tracking-, compliance- and quality-control-mechanisms.

Bernd Brandl, Chief Revenue Officer, Digital Supply Chain at SAP: “Today’s macro-economic challenges require businesses

Datapath ActiveSQX2 key features

•Dedicated encode/decode card with dual RJ45 Ethernet ports

•On-board SQX engine

•Supports AVC H.264 and HEVC H.265

•Decode up to 12 x 1080p30 streams (H.264 or H.265)

•Encode up to 8 x 1080p30 H.264 streams or 3 x H.265 (1080p 30) streams

•AES encryption for each stream when used within an Aetria system

Nureva Inc. has announced that its Information Security Management System (ISMS) has received ISO/IEC 27001:2013 certification, the world’s bestknown standard for information security management. This distinguished certification demonstrates Nureva’s commitment to maintaining the highest standard of information security and data protection to support its global customer base. As part of the certification process, Nureva’s ISMS was thoroughly evaluated and assessed by a third-party auditor to ensure it meets the rigorous requirements of the standard. The auditor concluded that Nureva has put in place and is following appropriate and effective controls to secure sensitive information under its management. Today, risks to data and information are top of mind for many organizations. ISO 27001 certification is a powerful way to build trust in Nureva’s information security management systems and protect valuable data and information assets. It establishes a path to preserving the confidentiality, integrity and availability of the business information of the company’s customers and other stakeholders. It also gives stakeholders confidence knowing that Nureva’s ISMS incorporates security controls over people, processes and technology that are embedded in its business practices, goals and objectives. Nureva is committed to managing information securely and safely to the highest of standards, and achieving ISO/ IEC 27001 certification sets the

company apart as an audio conferencing leader focused on information security management for the benefit of its customers.

“With new threats appearing daily, effective management of privacy and security risks continues to be a top priority for our customers and our industry,” said Nancy Knowlton, Nureva’s CEO. “This certification gives all Nureva stakeholders the peace of mind that comes from working with an organization that is fully committed to information security management.”

Nureva Inc. has announced that its Information Security Management System (ISMS) has received ISO/IEC 27001:2013 certification, the world’s bestknown standard for information security management. This distinguished certification demonstrates Nureva’s commitment to maintaining the highest standard of information security and data protection to support its global customer base. As part of the certification process, Nureva’s ISMS was thoroughly evaluated and assessed by a third-party auditor to ensure it meets the rigorous requirements of the standard. The auditor concluded that Nureva has put in place and is following appropriate and effective controls to secure sensitive information under its management. Today, risks to data and information are top of mind for many organizations. ISO 27001 certification is a powerful way to build trust in Nureva’s information security management systems and protect valuable data and

information assets. It establishes a path to preserving the confidentiality, integrity and availability of the business information of the company’s customers and other stakeholders. It also gives stakeholders confidence knowing that Nureva’s ISMS incorporates security controls over people, processes and technology that are embedded in its business practices, goals and objectives. Nureva is committed to managing information securely and safely to the highest of standards, and achieving ISO/ IEC 27001 certification sets the company apart as an audio conferencing leader focused on information security management for the benefit of its customers.

“With new threats appearing daily, effective management of privacy and security risks continues to be a top priority for our customers and our industry,” said Nancy Knowlton, Nureva’s CEO. “This certification gives all Nureva stakeholders the peace of mind that comes from working with an organization that is fully committed to information security management.”

DTEN D7X certified for Microsoft Teams

DTEN, a leading provider of video conferencing solutions has announced that their DTEN D7X video conferencing and collaboration solution is now certified for Microsoft Teams. DTEN, in collaboration with Microsoft, is creating an easy to use out of the box Teams Rooms on Android collaboration solution.

rosoft Teams group has been exceptional, and we look forward to co-driving innovative Teams Room use cases. We’re excited to bring our all-in-one experience to the Teams ecosystem.”

The certification process involved rigorous testing of DTEN’s collaboration solutions to ensure

crosoft Teams Devices Partner Engineering and Certification at Microsoft. “DTEN’s collaboration displays combine Microsoft Teams with touch and inking through the Microsoft Whiteboard, and we’ll continue to work with DTEN to bring these rich hybrid collaboration experi-

the manufacturing process. This integration of TeamViewer’s AR-based solution allows for hands-free work. Engineers and production line workers will be able to view all relevant information displayed in the workers’ field of view, resulting in fewer errors, less downtime, increased safety, and faster onboarding. By effectively harnessing the power of new and emerging technologies to ensure a constant flow of data between the worker and

to thoroughly evaluate each of their processes. Companies implementing solutions that cover the whole value chain, from design to operate, have the edge in efficiency and sustainability by analysing and optimizing data flows along the entire value creation. TeamViewer’s latest integration helps build more efficient and resilient manufacturing processes that can deliver the best outcome while can adjust quickly to external shocks.”

DTEN’s portfolio of video collaboration solutions, which feature built-in cameras, microphones, and speakers, provide a seamless collaboration experience for hybrid teams for employees working from anywhere. The D7X touch capability makes the table console optional and enables collaboration with Microsoft Whiteboard. With the certification, the DTEN D7X now is a Teams Rooms on Android solution, enabling Teams customers to take advantage of DTEN’s flagship products and Microsoft Teams’ collaboration platform and features used by millions of people worldwide.

“DTEN is proud to have earned Microsoft’s certification for our video collaboration solution for Rooms,” said Wei Liu, CEO of DTEN. “Microsoft certification is simply further proof of the overall quality of our products. We know customers need flexibility as they plan for hybrid work or learning. Working with the Mic-

they meet Microsoft’s strict standards for performance, security and compatibility. With this certification, DTEN customers can have confidence that their devices will work seamlessly with Teams, providing a reliable and secure communication and collaboration experience. “We’re pleased to have DTEN join the ecosystem of devices Certified for Microsoft Teams,” said Albert Kooiman, Senior Director of Mi-

ences to our customers.”

Other DTEN devices in the D7X Series are also in the process of Teams certification. Having all DTEN devices Microsoft certified, including a personal desktop collaboration solution is one of the company’s top priorities.

The D7X for Teams is available for purchase today through authorized resellers and distributors.

•Two ethernet ports for connecting to separate networks

Hospitality

PPDS at Miami’s luxury Beach Haus with Philips MediaSuite TVs

PPDS has announced that its exclusive range of Chromecast builtina Philips MediaSuite 4K TVs, have been selected and installed inside Miami’s luxury Beach Haus Bal Harbour vacation residence, delivering ultimate all-inclusive entertainment experiences to guests, together with immediate cost efficiencies. Located along Miami’s worldfamous sandy beaches, in the affluent and upscale village of Bal Harbour, the Beach Haus – spaced over three buildings – goes beyond a traditional hotel, with spacious living suites, full kitchens, bathrooms and bedrooms, complete with all the amenities found at home. With guest stays ranging from a few days to a few months, the TV plays a vital role in achieving its ‘A vacation that feels like home’ promise.

As part of a major modernisation project, replacing the existing, cumbersome entertainment TV setup, which had resulted in poor guest experiences and negative feedback – Beach Haus teamed with PPDS and hotel solution specialist, Hospitality1, working sideby-side throughout the entire process – before, during and post installation – integrating more than 200 Philips MediaSuite TVs in the living room (65”) and bedroom areas (55”) across all three Beach Haus Bal Harbour complexes.

“At Beach Haus, we do not compromise on quality or experience,” commented Walter DeFortuna, owner of Beach Haus. “We want guests to enter our units and feel like they have never left home.!

“We did a lot of research in the market to find the right solution, and that's when we discovered Philips MediaSuite from PPDS. When Walter reached out about needing a new solution that was modern and intuitive for his guests, we suggested researching Philips MediaSuite,” added Dhar Patel, owner of Hospitality 1, a direct hotel supplier. “The Philips MediaSuite TV is the only solution in the US market that we have found which allows guests to cast their apps without any additional equipment. So far, we have had extraordinary success with this product because it is turn-key for the owners, and we knew it would be for the Beach Haus as well.”

Philips MediaSuite TVs were the standout choice, as it’s the first dedicated hospitality TV designed exclusively to provide enhanced in-room guest experiences. It offers a seamless and natural tran-

sition, similar to how guests access all their favourite TV channels and streaming platforms at home, with no additional hardware or subscription requirements. Philips MediaSuite TVs provide a night and day contrast to the previous setup. All unsightly and unsecured third-party USB solutions plugged into the previous TVs are no longer required. Philips MediaSuite is the world’s first dedicated hospitality TV to feature Chromecast built-in technology and security.

Philips MediaSuite puts the guest in complete control of their entertainment experience. Connected securely to the Beach Haus Wi-Fi, guests can now select from their favourite providers – such as Netflix, Disney+, HBO Max, Hulu, Apple TV+, Paramount+, Spotify – using their own device (tablets, phones, laptops) and personal accounts, and stream in up to 4K directly onto the big screen in a couple of clicks. This is a stark contrast to the previous set up, which required a frustrating four to five-step login process, resulting in an often poor guest experience and negative feedback. The inclusion of Chromecast built-in also eliminates the vulnerability of external devices, which were susceptible to theft and tampering, as well as reducing maintenance and replacement costs.

Running on the ever-updating Android TV OS, Beach Haus guests also benefit from having secure access to thousands of apps via Google Play, including popular services such as local news, weather, games, YouTube, plus secure voice control capabilities via Google Voice. Philips MediaSuites also feature Netflix-ready functionality, embedded on the TV, allowing guests to immediately pick up shows and movies exactly where they left off on their accounts.Beach Haus was previously paying several monthly subscriptions to provide a comparable list of channels and services to guests, which are now no longer needed, saving significant monthly costs.

Julian Verlarde, General Manager at Beach Haus, commented, “The inclusion of Chromecast built-in solves so many obstacles faced by both ourselves and our guests. Times have changed and each guest has their own preference on how they wish to enjoy their favourite TV shows and movies. They don’t want to be restricted. With Chromecast built-in to Philips MediaSuite TVs, they are in complete control of their experience. This is night and day to anything we’ve seen

before.”

The inclusion of Philips MediaSuite has resulted in instant time and cost efficiencies, a savings valued at more than $10,000 a year. With the previous solution of USB devices designed for consumer use at home and not for a commercial property, and security of customer data of paramount importance, Beach Haus staff had to ensure a lengthy process of manually deleting all data and resetting all accounts accessed on each TV upon a guest’s departure – a process that could add up to two hours per day for staff when turning around rooms for new guests.

With Philips MediaSuite, all actions can now be managed entirely remotely, with guest data immediately deleted and disconnected upon their departure, saving more than 730 hours annually, and speeding up suite turnaround times. In addition, all software updates and general troubleshooting of Beach Haus TVs can now be managed and controlled entirely remotely via PPDS’ single, intuitive platform – Philips CMND. TVs are also fully customized and branded, with Beach Haus now able to easily tailor each TV to the apartment and guest. This includes individual languages, marketing or messaging, Beach Haus services (bicycle rental, housekeeping, parking, beach chairs), local information (bars, restaurants, shops), or customizing screens to celebrate a specific occasion, such as a birthday or anniversary.In

keeping with Beach Haus’ and PPDS’ focus on sustainability, Philips MediaSuite TVs have also been designed for long-term use. The Android platform allows TVs to be updated with the latest features and functionalities as and when they become available. This ensures Beach Haus TVs provide a consistent performance in every room while remaining relevant longer and extending product lifetimes for increased sustainability. Updates can be scheduled and installed on all or individual displays entirely remotely, during a convenient time, such as when a room is vacant, to avoid disruptions. Joe King, VP of hospitality, North America at PPDS said: “We understood that Beach Haus were getting very frustrated using multiple providers to get the solution they desired. With Philips MediaSuite, it’s one solution, all contained in one TV, and from a single vendor. That’s unique and something we’re very proud of.” DeFortuna added, “The most important thing for us is that our guests love it… and they do. If a guest loves something, then we have return on investment, as people will come back repeatedly and will refer us to their friends and family. The support we received from PPDS was like nothing we had experienced before, from the initial order to a seamless installation and after-care, and we’re delighted by the results”

Philips MediaSuite TVs were the standout choice, as it’s the first dedicated hospitality TV designed exclusively to provide enhanced in-room guest experiences.

Imersive VR

Multiplayer VR arena launches

The world’s first free-roam, multiplayer virtual reality [VR] entertainment experience is set to delight Bristol and the South-west as Zero Latency, the global leader in warehouse scale VR entertainment, selects Bristol to continue its UK expansion. The social VR experience brings socialising with friends to a new dimension, battling zombies in a survival game, intergalactic firefights in space and solving puzzles in fantastical alien worlds.

MeetspaceVR featuring Zero Latency’s seventh UK site opened ready for the Easter weekend MeetspaceVR, Dixon Road Studio, Unit 1&2 Bonville Business Estate, Dixon Rd, Bristol, BS4 5QQ. Tickets

continued on page

for Zero Latency are available to be pre-booked at www.meetspacevr. co.uk from £19.95 per person with off-peak pricing available during the week.

Zero Latency created the world’s first free-roaming, multiplayer VR entertainment experience and is now set to captivate the heart of Bristol, as revolutionary social VR gaming company Zero Latency, brings its concept through meetspaceVR to one of the UK's largest hubs of creative media talent.

The launch of this new experience in Bristol further centralises Bristol's influence in the gaming industry as a cultural hub.

The deeply immersive social VR experiences brings socialising with friends to a new dimension, battling zombies in a survival game, intergalactic firefights in space and solving puzzles in fantastical alien worlds. Players enter the arena equipped with headsets, headphones, and a gun (for shooter games) to navigate their full-motion avatars through the Ready Player Onelike worlds. Senses are heightened as gamers manoeuvre through the hyper-realistic virtually generated world, all while set in a 200 sqm free roam VR arena.

Pioneers and global leaders in warehouse scale and multiplayer reality gaming, Zero Latency are revitalising social gaming by offering visitors next generational group entertainment, enhanced with world

leading free-roam VR. Unlike other VR experiences, where you play solo in a confined area whilst tethered to a computer or cords, players can freely roam the arena, explore and fight together. Perfect for first time gamers and thrill-seekers alike, games feature advanced storytelling, ultra-realistic enemies and epic final boss battles. Games become ultra-competitive as groups are ranked against one another based on their skillset; number of kills and deaths.

deeper into the jungle. You’re about to discover the definition of insanity:

• Zombie Survival - Picture this: you’re bunkered in a fort and surrounded by a mass of zombies. Can you stay alive until the rescue team arrives? An experience for thrill seekers.

• Outbreak Origins – Prepare yourself for epic battles. A deadly virus is wreaking havoc, causing hordes of zombies to take over the city. The dead are walking and your squad needs to do something quick!

• Singularity - Ever wondered how you’d fair against killer robots and rogue drones? You and your mates will investigate a secret military space station and take on the Terminators.

• Engineerium - Perfect for first-timers and virtual reality experimenters. Ease you and your mates into VR through this avatar-like, fantasy world that combines platform and maze challenges.

Opening of the new site in Bristol, was selected by CEO John Lilley who has been involved in teaching children code in Bristol through his business Junior Game Creators over many years. John Lilley, Chief Experience Officer at meetspaceVR said: “We’re delighted to bring Zero Latency to Bristol, one of the UK’s cultural hubs for creative arts and culture. I’ve been promising our Junior Game Creators we would arrive in Bristol soon and it’s been my ambition to open a store in the city as promised. There’s a growing appetite for cutting-edge socially engaging VR experiences and the games we offer cater to a wide audience from avid-gamers to first time visitors, but at the heart of every game is the key aspect that gaming is better when played together.We look forward to welcoming everyone to escape the everyday and can’t wait to watch players battle against zombies and sacrifice their friends so that they can win! you'll soon learn who the screamer is in your squad.”

Bristol will host Zero Latency’s full game product offering including: FARCRY VR - Fight your way across Rook Islands’ vast environments. Come face-to-face with Vaas as you and your group dive deeper and

Medical Neuroscience unit relies on Genelec

The Acoustic-Hearing Evaluation Unit (UNEVA) at the Universidad de Salamanca (USAL) is home to cutting edge research into hearing aid and implant technology. Located in the Instituto de Neurosciences de Castilla y León, UNEVA is seen as a pioneering piece of infrastructure for hearing technology in the region. At the heart of the facility is a soundproofed room with variable reverberation that allows listening to be simulated in various sound environments thanks to its Genelec 8020 studio monitors.

The unit can be used for research based on perception experiments with both healthy people and those suffering from diseases, as well as research in the field of theoretical neuroscience and the development of computational models. It also assists with research into models to improve hearing implants, hearing aids and other hearing aid devices, as well as diagnostic methods for those with hearing issues. In addition, the unit is used to prove that new sound processing for hearing aids and new devices themselves are beneficial to users.

The computational models developed in this laboratory serve to simulate how the healthy auditory system works, and how the representation of sound in a listener’s brain would be altered when there is disease or injury. “In this way we can simulate how sounds are encoded in the healthy ear and how they stop being encoded when there is damage,” explains Professor Enrique López Poveda, director of UNEVA. “And since we have the models that simulate the behaviour of the healthy ear, we can use them as a basis to build hearing aids or hearing implants. That is, you have an algorithm that reproduces the behaviour of the healthy ear, and when the ear is altered, we use that algorithm to reproduce what is failing, and rebuild it.”

The central space for carrying out this research is the variable acoustics room. It has been observed that people who are hard of hearing and use hearing aids or cochlear implants have little trouble understanding speech when reverberation is not present, but in a reverberant space they have great difficulty. The other significant factor

is how noisy the environment is. So, the room has been created to test these observations and see how technology can be used to overcome these challenges.

The room itself has been electrically shielded, soundproofed and equipped with panels that can be opened or closed to adjust reverberation and absorption, allowing tests in realistic environments. At the heart of this space is a 3 m diameter ring of twenty-four 8020 monitors, supplied by local Genelec distributor Audio-Technica Ibe-

Pioneers and global leaders in warehouse scale and multiplayer reality gaming, Zero Latency are revitalising social gaming by offering visitors next generational group entertainment, enhanced with world leading free-roam VR.

The 8020 has become a benchmark for compact two-way nearfield monitoring, and its small footprint and curved enclosure design make it perfect for “stealth” behaviour, producing less reflections and diffraction even when many monitors are installed in close proximity to each other.

The first stage of the project has seen the installation of the ring of 24 monitors, but there are plans to further develop the unit. “We have created a speaker ring, but we could add more,” states Professor López Poveda. “We could build a sphere, since the design of the ring also allows it to be turned around and hung from the ceiling, for which we have provided hooks in different positions – it’s very versatile.”

ria, which allows the researchers to create and change the background noise levels in the space.

“A typical test is to reproduce a phrase, word or conversation in the presence of other phrases, words, or noise coming from other sources,” explains Professor López Poveda. “For example, a sentence is played through one monitor, and the listener would have to repeat it while other monitors are playing background noise and other speech sources. If they correctly repeat what they have heard, we raise the noise level. The more noise and the more phrases used, the more difficult it is to properly understand the main phrase.”

It was the exceptional reliability, neutral sound and ability to adapt its frequency response to the listening environment that led to the selection of the 8020 model for this project. The monitors form a fundamental element of the work undertaken at UNEVA, since the research requires an exceptional level of accuracy and consistency.

NEVA’s Variable Acoustics Room features a 3 m diameter ring comprising twenty-four 8020D monitors.

Lightware Introduces LEAD Program for education

Lightware Visual Engineering has announcd the Lightware Education Audiovisual Developer (LEAD) program to provide exclusive benefits for educational institutions. LEAD, available globally, was established to support the specific needs of schools by providing a reliable, consistent solution for campus-wide connectivity.

Lightware is known for creating stunning visuals in mission-critical experiences for many of the world’s most popular video and music productions. Lightware has a deep-rooted passion for innovation and engineering excellence, from blockbuster superhero movies to live concerts and productions. Now, Lightware has invested in engineering innovative room control solutions for campuses that allow teachers to access and control their classroom’s AV equipment seamlessly.

To reach the hands of educational institutions globally, Lightware has developed the LEAD program. LEAD provides education facilities with resources and benefits to create a standardised, campus-wide solution. The program offers includes Lightware consultancy and project design assistance, proofof-concept tests and demonstrations, training for technical staff, comprehensive technical support, and extended warranty services. Notably, Lightware will extend the standard three-year warranty throughout the entire partnership agreement.

Through LEAD, Lightware ensures the education partners have the best and most reliable solutions to accelerate connectivity and promote efficient learning. “Many schools have

been affected by rising technology costs and a lack of availability from other vendors,” said Roger Takacs, vice president, education for Lightware Visual Engineering. “As a result, they have been forced to move away from technologies they were familiar with. Lightware recognizes the immense benefit of providing a standardized solution. We are committed to ensuring educational facilities around the globe have access to Lightware technologies. We created the LEAD program to help them attain standards and solutions for campus-wide integration.”

Takacs added, “LEAD not only provides an opportunity for standardization, but it provides an uncommon opportunity to take part in developing the solutions of tomorrow. The LEAD Program benefits include consultancy and project design assistance, proof-of-concept tests and demonstrations, hands-on technical training, comprehensive technical support and extended warranty services. Most importantly, we are looking to provide peace of mind with the extended warranty.”

FOR-A strengthens offerings through partnership with Alfalite

As a LEAD partner, schools participating in Lightware’s technology refresh program will receive an extended warranty throughout the entire agreement to ensure educational institutions are confident in their investment. Lightware is invested in building long-term partnerships with educational facilities, technology integrators, facilities managers and IT managers to provide connectivity solutions. As a result, Lightware’s in-house technicians and engineers will collaborate closely with end-users and integrators participating in the program to gather feedback to accelerate future advancements in connectivity solutions for education.

Roger Takacs, vice president, education for Lightware Visual Engineering: “Many schools have been affected by rising technology costs and a lack of availability from other vendors., As a result, they have been forced to move away from technologies they were familiar with. Lightware recognizes the immense benefit of providing a standardised solution.”

FOR-A has expanded its offering still further through a strategic partnership with Alfalite, manufacturer of high-quality LED panels for screens and volumes. Initially the agreement allows FOR-A to market the screens in selected areas, but the intention is that this will become a global arrangement. Alfalite, based in Huelva, Spain and the only European manufacturer of LED panels, has unique technologies which allow it to produce 1.9mm pixel panels with 175˚ horizontal and vertical viewing angles, and very high brightness and colour fidelity. The panels can be built into any size of LED wall or volume, creating virtual production and augmented reality spaces ideal for broadcast, corporate and educational applications.

“At FOR-A, we always want to understand the real requirements of our customers, and to find innovative ways of meeting them,” said Hiroaki Tanoue, senior general manager of FOR-A.

“We know that our market is looking for a reliable way to get into virtual production and augmented reality, and trust FOR-A to help them through challenges. Having Alfalite on our side helps us support our customers in realizing their ambitions.”

While FOR-A is widely known as a manufacturer of a broad range of broadcast video products, it is

Dante AV continues strong growth with addition of AJA and Marshall

Audinate Group Limited, developer of the professional AV industry-leading Dante AV-over-IP solution, has announced that the list of original equipment manufacturers (OEMs) licensing Dante AV technology to build networked video devices continues to expand with the addition of top hardware brands AJA Video and Marshall Electronics. They join the 30-plus OEMs including AdTechno, AVer, AVONIC, Bolin, BZB Gear, Chingan Technology, Cypress, Lumens, Minrray, Patton, PTZ Optics, ProAVIT, Soundhouse, Televic, Telcom, Tenveo, ValueHD, Yamaha and Yuan in the Dante AV product ecosystem to deliver cameras, encoders, and decoders.

AJA Video, a leading manufacturer of video interface technologies, converters, digital video recording solutions for professional, broadcast and post-production markets, introduced two transmitter/receiver converters for transporting low latency, professional quality Dante video and audio. The Dante AV 4K-T converts 4K, UHD, 2K, HD and VESA SDI and HDMI to Dan-

te AV Ultra signals while Dante AV 4K-R supports conversion of Dante AV Ultra signals to 4K, UHD, 2K, HD, VESA SDI and HDMI. Marshall Electronics, a provider of AV equipment for broadcast, pro AV, video streaming and multimedia worldwide, will integrate Audinate’s Dante AV-H to its line of AV over IP (H.265/H.264) cameras with up to UHD 60fps resolution.

“We continue to see excellent demand from OEMs for Dante AV highlighted by the addition of new partners and products,” said Joshua Rush, Chief Marketing Officer at Audinate. “AV interoperability is a complex issue, and Dante and Dante AV was purpose-built to make it easier for anyone installing and managing AV equipment to overcome this complexity. It’s motivating to know that we’re helping to make our customers’ lives easier with the arrival of ev-

ery new Dante AV product to the market.” Dante AV is a family of hardware and software solutions that allow manufacturers and end users to add networked video to the industry-leading Dante platform. It guarantees interoperability between manufacturers while keeping discovery, configuration, and control to a single platform for all audio and video devices. The family includes Dante AV Ultra, a hardware-based solution offering 4K60 video encoding and decoding for high-quality, visually lossless video, and Dante AV-H, an embedded software solution that OEMs can add to their Ethernet-enabled H.264/H.265 cameras, encoders and decoders, turning them into Dante AV endpoints. Dante AV solutions are compatible with the thousands of Dante-enabled products available today.

regularly asked to provide complete systems in many markets around the world, and the ability to offer LED screens from Alfalite extends this capability. Along

products with guaranteed quality and reliability, and we are confident that this agreement will enhance FOR-A’s offering to the market.”

with other technology partnerships, it means that FOR-A will be able to deliver turnkey solutions in areas like remote presence as well as final pixel virtual production and broadcast studios. Luis Garrido, executive director of Alfalite, added “We are particularly proud that FOR-A has chosen Alfalite as their LED display technology partner. Our two companies share similar cultures: a commitment to design, develop and manufacture

FOR-A has expanded its offering still further through a strategic partnership with Alfalite, manufacturer of high-quality LED panels for screens and volumes

PPDS and leading software firm Telelogos team up on Philips Tableaux

PPDS has been approved as the very first remote device management solution for the new Philips Tableaux range of Advanced Colour ePaper displays. Philips Tableaux ePaper displays have opened up an exciting new era of digital signage displays, with the innovative series becoming

cluding in Retail, Corporate and Education environments. Harnessing the power of the Android SoC within the Philips Tableaux displays, Telelogos provides the functionality needed to manage content, applications, and security, and to take remote control of the display.

need. We have been delighted to collaborate with Telelogos to bring this solution into the mix just a couple of months after our Tableaux launch.”

Christophe Billaud, Managing Director at Telelogos, said: “We are delighted to be the first ISV to be able to provide a solu-

a pioneer in full colour, energy efficient and eco-friendly digital signage. The award-winning product –the first of its kind brought to market by a leading display manufacturer – delivers full colour content while running, 24/7, unplugged and with zero power.

Telelogos’ software solution enables easy remote management of displays, including changing content, across the sectors, in-

Commenting on this new solution for the Philips Tableaux range, Tim de Ruiter, Global Business Development and Partnerships Director at PPDS, said: “Our longstanding partnership with Telelogos made this latest collaboration incredibly easy and Our Philips Tableaux range has made an immediate impact with our customers, delivering on the energy savings and sustainable business opportunities they

tion for remotely managing the Philips Tableaux range from PPDS. With our expertise in Android development, device management, and thanks to the close collaboration we have created over the many years we've partnered with PPDS, we were able to support this new technology in displays very rapidly. The interest and feedback from our integrator partners and our clients has been hugely positive.”

Focal partners with CUK Group

French loudspeaker manufacturer, Focal, continues its push into the custom installation (CI) and commercial sectors by partnering with specialist AV distributor, CUK Group, to supply and support its full range of integration products in the UK. Focal's integration offering has expanded significantly in recent years, with the launch of the Littora outdoor and marine range, and the growth of its inwall loudspeaker line, which now mirrors the performance levels of its hi-fi offering, through to the 1000 Series Utopia models, which feature signature Focal technologies such as 'W' composite cones and beryllium

tweeters. Although the ink is still drying on the partnership agreement, there is already a wealth of Focal knowledge within CUK Group as CI Channel Manager, Phil Roe, explains{: “In my previous life as an integrator, I have had the pleasure of demonstrating and supplying Focal products to my clients, all of whom have been blown away by the audio quality we have been able to deliver. I'm thrilled to be working with the Focal team again and look forward to bringing these amazing products to a wider market”.

Mike Smith, Head of Sales, Focal & Naim UK added{ “The CI and commercial channels have been

Utelogy expands global Utelligence Program with NETGEAR partnership

identified as a key growth area for Focal. The engineering team in Saint-Étienne have delivered a fantastic range of products for this market and the partnership with CUK group adds the channel specific expertise we need to support our integration customers in delivering some very special audio and cinema systems in the UK”.

CUK Group will supply Focal products to UK integrators from its East Kilbride distribution centre, but plans are already underway to develop a CI demonstration facility to showcase the best of Focal's solutions in the south of England.

Onkyo Tokki named as new LEA distribution partner

LEA Professional, a leading global manufacturer of innovative, high-quality, pro-audio amplifiers with cloud- and IoT-based technologies, has announced a distribution partnership with Onkyo Tokki of Tokyo, to support LEA’s rapidly growing business in the APAC Region. This partnership allows LEA Professional to increase support for its existing customers in the region, as well as further develop new opportunities in the market.

Onkyo Tokki has been importing, selling, and maintaining audio equipment in the Japanese market since 1979: “We are pleased to announce our partnership with LEA Professional, which provides us with innovative IoT and pro-audio power amplifier technologies,” comments Koh Nishida, CEO of Onkyo Tokki.

LEA’s smart, professional-grade amplifiers deliver one of the most feature-rich and affordable amplifiers available in the industry — featuring on-board DSP, a web browser-based user interface, third-party API control, and more audio system enhancements. For Nishida and the team at Onkyo Tokki, these are features that differentiate LEA Professional solutions from

others in the market. “We consider it a great honour to represent such a pioneering brand, and we look forward to the exciting opportunities this partnership will bring,” adds Nishida. With this partnership, LEA plans to take its global amplifier technology, products, and innovative software solutions to the next level in Japan.

“LEA Connect Series has been a big success in Japan since launching in the market just three years ago,” says David McKinney of Generation AV, LEA’s representative in Asia.

“We have hundreds of amplifiers installed across the country in key markets such as education, hospitality, corporate, retail, and entertainment. I have personally known Onkyo Tokki for over 20 years, and with its deep market knowledge and customer relationships, as well as proven track record of being on the cutting edge of network and cloud-based AV solutions, LEA will continue to grow exponentially in the coming years.”

“We are thankful for the opportunity to work with Onkyo Tokki, a respected leader in the Japanese AV market,” adds Blake Augsburger, Founder and CEO

of LEA Professional. “Japan has been a target market for LEA since inception and we have had good success building our brand. I am confident that Nishida-san and his team will build on this early success and take us to the next level. These are exciting times for LEA Professional in the APAC region.”

Utelogy Corporation has announced the expansion of its Utelligence Program for A/V and UC Device Standardization with support for NETGEAR AV Line Managed Switches. This strategic partnership with NETGEAR, a respected manufacturer of AVover-IP switches, offers end-user customers, integrators, and Managed Service Providers a range of benefits. Through this partnership, Utelogy users can expect seamless integration of the NETGEAR AV Line Switches with the Utelogy Platform, delivering proactive alerts and monitoring for an enhanced user experience. Users will also have full insight and management of the NETGEAR system, including connection status, PoE status, port speed, port mode, firmware, and additional metrics. The AV Line switches combine years of networking expertise with best practices from leading experts in the professional AV market.

NETGEAR is renowned for its innovative networking products that connect people, power businesses, and advance the way we live. The new NETGEAR AV

user interface presents common AV controls right up front with user-selectable profiles for common AV platforms making it easy to configure. With the use of a REST API, NETGEAR switches can be integrated quickly and easily, making them an ideal partner for integration into Otology’s Utelligence program, satisfying all the controlling, monitoring, and security requirements to be labelled as Utelligent+.

“We are thrilled to partner with one of the leading manufacturers of AVoIP switches,” said Frank Pellkofer, President, and Co-Founder at Utelogy. "The Utelligence standard for secure and robust APIs for easy integration has become increasingly powerful in our industry. It’s proving to be an excellent way of building partnerships that focus on security and making sure the end-user’s voice is heard.” The Utelogy Platform is becoming more innovative and feature-rich due to these collaborations and partnerships with manufacturers like NETGEAR. Together, they are creating a

“single pane of glass” management and monitoring solution that delivers an exceptional user experience, while reducing the total cost of ownership.

“We are excited about the strategic relationship with Utelogy, which allows our customers to take advantage of the integrated solution and deliver a new level of visibility and management of their AV assets,” said Laurent Masia, director of product line management for managed switches at NETGEAR. “The integration of our AV Line switches with Utelogy’s solution enables customers to manage their entire AV estate from a single console, providing a more efficient and simplified way to manage their AV infrastructure.”

Through this partnership with NETGEAR, Utelogy is continuing to innovate and deliver exceptional value to its customers. The integration of the NETGEAR AV Line Switches with the Utelogy Platform represents a significant step forward in providing a comprehensive solution for AV and UC Device Standardization.

Rosco signs patent licensing agreement with Rotolight

Rosco Labs has agreed to an IP licensing agreement with Rotolight, relating to Rotolight’s cinematic special effects “CineSFX" patent portfolio in the US, UK, and Europe. Rosco acknowledges the validity of Rotolight’s patents and is pleased to join Rotolight’s licensing programme. Rosco and Rotolight acknowledge and respect each other’s

From left to right: Back row, Ben Goldsworthy (GenAV), Dave McKinney (GenAV), Blake Augsburger, Founder and CEO (LEA), Koh Nishida (CEO Onkyo Tokki) Front row: Tomoki Matsui (Marketing), T. Nagase (LEA Sales Manager), Yuta Kamibayashi (Marketing)

dustry-first innovations to market, that saves filmmakers time and money on set. Any other infringing companies should now proactively approach Rotolight directly, to secure a licensing agreement on reasonable commercial terms.”

Rotolight has additionally also agreed to become part of Rosco Laboratories licensing

Rotolight’s CineSFX licensing programme. Our history includes over 100 years of developing solutions for creative professionals. The True Rosco Colour library contains our gel colours, names, and numbers which have been technically validated and trademarked by Rosco. Customers around the world know and trust Rosco for

intellectual property and value fair competition.

Rotolight CEO Rod Aaron Gammons said: “We are very pleased to welcome Rosco to our CineSFX licensing programme and appreciate their proactivity and professionalism in approaching us for a license for use within their DMG Lighting products.

Rotolight continues to invest millions each year into research and development in order to bring in-

programme and is pleased to announce that it will be adding True Rosco library of digital gels to its NEO 3, AEOS 2, and Titan series lights in a Q2 firmware update for its customers.

Mark Engel, CEO Rosco said: “Rosco is a leading manufacturer with a rich a history of innovation, product development, and respect of intellectual property and we are therefore pleased to have officially joined

its color quality and associated name and numbering system. We appreciate Rotolight joining other manufacturers in our license program by adding True Rosco Colour digital gels to its product line up in Q2 20.

Rosco Labs has agreed to an IP licensing agreement with Rotolight, relating to Rotolight’s cinematic special effects “CineSFX" patent portfolio in the US, UK, and Europe.

Alto Technologies and ScreenBeam Forge Distribution Partnership

Alto Technologies Limited, a value-added distributor of essential technologies for the workplace and education spaces, is partnering with ScreenBeam Inc. Through the new agreement, Alto Technologies will bring ScreenBeam wireless collaboration solutions to their channel partners across the United Kingdom and Ireland.

ScreenBeam’s award-winning wireless content sharing and collaboration solutions transform meeting and learning spaces with standards-based wireless display and agnostic support for video conferencing platforms. The ScreenBeam 1100 Plus is a standards-based wireless display receiver for Windows, Apple, Android, and ChromeOS. Users navigate to their built-in tools to wirelessly present content on in-room displays from their own device.

ScreenBeam Conference Software is included free with every ScreenBeam 1100 Plus receiver to wirelessly connects the room USB peripherals (camera, microphone and soundbar) to the host device. Users can drive a meeting from their own device and conferencing service of choice. Users achieve an inclusive experience for on-site and remote participants in a hybrid meeting.

Alto Technologies brings compelling solutions to their channel partners to help them become more successful by delivering user experiences that their customer demand. Alto provides UK stock, demonstration support

David Charbit, Business Manager, ScreenBeam EMEA. “Together, we are looking to positively impact and help our partners rapidly grow their wireless collaboration business across the United Kingdom and Ireland.”

Technophobia threatening the future of SMEs

Thousands of UK businesses are failing to adapt and introduce new technology meaning they are at serious risk of falling behind. Experts are urging SME's in particular to come to terms with their 'technophobia' else lose out on significant business opportunities because of their fear of change and reliance on outdated systems.

The ScreenBeam 1100 Plus is a standards-based wireless display receiver for Windows, Apple, Android, and ChromeOS

and technical expertise, working with its channel partners to help them grow their business with ScreenBeam’s wireless presentation, conferencing and BYOD solutions.

“Alto Technologies leadership has extensive knowledge and experience in the markets of unified communications and professional audio-visual technologies with a reputation for providing hands on support and expertise for their partners,” said

“Business and education activities are driven by personal devices. Today users expect a familiar and intuitive experience when operating presentation and UC technology,” said John Vickerage, Managing Director, Alto Technologies. “ScreenBeam offers this at a compelling price point. Their history, understanding of the market and technology collaborations with other leading UC brands make them an ideal partner.”

Sencore unveils PlexusAV - a human-centric AV-over-IP ecosystem

Sencore, a broadcast production company providing a range of innovative products and services enabling efficient, high-quality video delivery, announces PlexusAV, a new professional AV division providing a suite of human-focused AVover-IP solutions. PlexusAV is designed and engineered as a standards-based AV-over-IP solution to provide products that are backward- and forward-compatible, reliable, capable and future-proof. Based on SMPTE ST 2110, PlexusAV eliminates the stress of selecting an AV-over-IP technology by leveraging a standards-based solution. As a result, PlexusAV is building interoperable, compatible, adaptable, and stress-free AV-over-IP solutions.

Backed by over 70 years of broadcast history, PlexusAV is researching, designing, and now manufacturing solutions for the modern integrator with their customers in mind. PlexusAV’s ecosystem improves AV-over-IP system performance and reliability and builds compatible solutions that are stressfree. The human-centric design behind PlexusAV eliminates traditional restrictions behind ecosystems and project design. With PlexusAV, integrators are not locked into a customized ecosystem that limits innovation or requires more network bandwidth than necessary.

“There’s a proliferation of broadcast companies entering the professional AV industry because of their experience delivering 8K resolutions with AV-over-IP technology. At the same time, the professional AV industry is moving towards IPbased networking solutions,” said Steven Cogels, global director of business development for PlexusAV. “Compared to other broadcast companies, we are taking a unique and new approach to the professional AV industry. We’re gathering our success in the broadcast industry through Sencore and translating the success into an entirely new product line-up built specifically for professional AV applications. You could say that PlexusAV is a start-up with 70 years of success.”

The PlexusAV ecosystem is built for interoperability because it's based on the AIMS Alliance

Small and medium UK businesses are being held back post-pandemic by a reluctance to adopt new technologies, experts have warned. Experts from TelephoneSystems.Cloud have warned that the future of many SMEs is at risk after the pandemic accelerated technological change across the wider business sector. They warn that thousands of small and medium sized UK businesses are struggling to adapt to these changes with many finding their businesses are struggling as a result. Now the experts are encouraging SMEs to come to terms with their technophobia and to adopt new innovations such as cloud and VOIP technologies. Those failing to evolve with the digital landscape are losing out on valuable business because of their fear of change and reliance on outdated systems.

IPMX proposed standard, which is built on SMPTE ST 2110. Designed to enable transport of compressed and uncompressed video, audio, and data over IP networks, PlexusAV’s integration of IPMX specifications and standards addresses the professional AV industry’s need for a single set of common, ubiquitous standards-based protocols that ensure interoperability for AV-over-IP. Designed for higher education, large venues, healthcare, enterprise, and other applications, PlexusAV simplifies AV-over-IP by offering multiple versions of encoders and decoders to create an innovative, accessible and human-centric ecosystem.

Communications experts say that fear of new technology is still deeply rooted in many leaders who are deterred by a lack of in-house tech knowledge and resistance to intimidating change. Juliet Moran, from TelephoneSystems.Cloud said: “Technology may seem scary, but decisions should never be based on what leaders are comfortable with: “Rather, the decision to change should be based on what will most benefit a company, aka the effectiveness of a system for operations, efficiency, and profitability. The business owners that have seen earlier technological opportunities have had the advantage of accessible and streamlined systems and are now taking huge strides in the post covid climate. It can be used for many benefits, including expanding customer base, improving internal and external services, minimising admin, optimising markets, and streamlining communication threads. There was once a time when people only shopped on the high street and watched films on vid-

eo cassettes, but with time these industries have transformed, and the companies that didn’t adapt and embrace the change were left behind. This will be the case for SMEs failing to keep up because new technology has been proven to revolutionise business operations. Being on the wrong side of the digital divide will only continue to have negative implications for businesses as success continues to balance on their ability to modernise.”

The business world drastically changed during the pandemic and traditional working methods were questioned more than ever when lockdowns left millions without sufficient technology or software to work away from the office. Recent research has revealed that 48% of SME leaders in the UK still lack a tech investment strategy. Meanwhile, over 50% of small and medium-sized enterprises have accelerated their digital transformation since the pandemic, and those failing to adapt are now falling behind. The success of markets like cloud computing since the pan-

demic has demonstrated that technology can be used within businesses to reduce costs while improving overall efficiency and productivity. The cloud market is estimated to have reached almost 400 billion pounds worldwide in 2022 as more businesses realised these technologies make work easier and more cost-effective, not harder, and more expensive.

In spite of this, there are still myths within traditional workplaces that concepts like “cloud computing” is too complex, and they’d rather stick to what they know best. Fear of change and a lack of technical knowledge is now incredibly destructive for a business. Without innovating with technology, UK businesses will fall behind. Finding technology partners that can help assist with the continual change can be really helpful for the SME business. It is important to understand that today, nothing is static with technology. Businesses need to embrace the idea of continual change and innovation, overcome fear, and build it into their way of working.

Juliet Moran

Museums

Leyard Europe’s journey through time st the Porsche Museum

The Porsche Museum offers holographic storytelling designed by Frankfurt-based digital design agency, Liganova Horizon, delivered via a combination of clever LED technology from Leyard Europe, specially manufactured mirror discs and 3D content. This reddot 2022 award winning project offers visitors a new way of immersing themselves in the world of Porsche through a futuristic installation that puts a spotlight on the Egger-Lohner C.2 Phaeton – the oldest surviving design from founder, Ferdinand Porsche.

After more than a year of research, planning and execution, the 1898 Egger-Lohner C.2 Phaeton, one of the most important vehicles in the company’s collection, has been given its proper accolade as the opening exhibit. Powered by the ‘Octagon-Engine’, an electric motor developed by Ferdinand Porsche and mounted in front of the rear axle, the electric car drove through the streets of Vienna 123 years ago. Today, it stands on a pedestal approximately five metres in diameter, at the front of which is a technically sophisticated Future Heritage Portal that makes it look as if it is travelling from the past into the present.

“The image on the background LED video wall is refracted twice by transmissive mirrors, creating an infinity mirror effect that makes the content appear limitless,” explains Laurin Schmid, Field Sales Manager, DACH, at Leyard Europe. “Another ring of LED video wall modules is inserted between the two mirrors, further enhancing the effect, as does the LED floor on which the exhibit stands, which continues to extend the content.”

Leyard Carbonlight CLO3.9 LED panels were used for the background. These outdoor-ready 3.9mm pixel pitch LED displays were chosen because of the required brightness. For the ring between the mirrors, Leyard CLI-Flex-2.6 modules were installed. “Due to the flexibility of these modules, and a substructure specially made by Leyard Europe, a perfect, stepless circle was created for the image display,” adds Schmid.

For the LED floor beneath the exhibit, the load-bearing capacity was crucial due to the high point load of the vehicle standing on stilts. Here, CarbonLight CLF-5.2 was selected, its lightweight carbon fiber frame creating a high-strength structure built to withstand loads up to 500kg per display, making it ideal. Inside the circle on which the Egger-Lohner C.2 Phaeton stands, audio components were installed to complete the comprehensive audiovisual experience for the visitor, with international design agency, Liganova Horizon, responsible for content, using images and sound to take the viewer on a journey from 1898 to the here and now. “Many visitors have never associated the horseless carriage with electric mobility,” says Iris Haker, curator

Logistics

at the Porsche Museum. “Now we’ve created a real wow effect. Every visitor is drawn into Porsche’s electric beginnings thanks to ‘infinity mirror’ technology in a previously unseen way.”

The overall construction of the exhibit, in particular the design and sourcing of the specially made mirror glass panes, which are unique due to their size alone. “Throughout the project, a unique dynamic developed between the companies to develop the best solution to realise this amazing project,” concludes Schmid. “Driven by this enthusiasm, the result is an iconic exhibit that perfectly reflects

TeamViewer AR supports Samsung SDS in warehouse operations

Samsung SDS is using TeamViewer’s Augmented Reality (AR) platform Frontline to digitalise its warehouse picking operations. TeamViewer Frontline’s vision picking solution has been deployed in Samsung SDS’ Global Parts Center Europe (GPCE) in Breda to improve its Europe-wide logistics in spare parts ordering and shipping. Among the benefits that Samsung SDS achieved through the implementation of TeamViewer Frontline are an increase in picking speed of up to 30 percent, better workplace ergonomics, and a lower picking error rate.

Mr. WonWoo Cho, President EU/CIS at Samsung SDS explains: “At

ful business. With our vision picking solution, enterprises have the opportunity to digitalize the tasks and processes of the frontline workforce in the logistics sector and seamlessly connect them to the company’s digital warehouse management infrastructure. It’s great to see how Samsung SDS and its employees now benefit from these improved processes.”

By introducing TeamViewer, Samsung SDS was able to replace the former process, based on handheld RF scanner guns, in less than four weeks. TeamViewer Frontline’s picking solution guides the warehouse workers through the picking process with clear step-by-step instructions, displayed on smart glasses directly in their field of view. Together with integrated voice control and in combination with ring scanners, it provides 100 percent hands-free information to the workers. Frontline is seamlessly integrated with the company’s SAP system for a real-time connection to relevant order data. The company is currently examining opportunities to further roll out the solution in other warehouses.

Samsung SDS is using TeamViewer’s Augmented Reality (AR) platform Frontline to digitalise its warehouse picking operations. TeamViewer Frontline’s vision picking solution has been deployed in Samsung SDS’ Global Parts Center Europe (GPCE) in Breda to improve its Europe-wide logistics in spare parts ordering and shipping.

The Porsche Museum offers holographic storytelling designed by Frankfurt-based digital design agency, Liganova Horizon, delivered via a combination of clever LED technology from Leyard Europe, specially manufactured mirror discs and 3D content

Porsche's visionary ideas and innovative strength. With this striking example of holographic storytelling, the team was able to span more than 120 years of Porsche´s history, making museum visits a unique and fascinating experience!”

Digital signage

Coffee House and Signagelive power expansion

Rapidly expanding coffee shop chain, The Coffee House, is serving the perfect blend of community spirit and technology, partnering with Signagelive - a digital signage solutions provider, to power its ambitious plans for change and expansion. Already on course to fulfil its vision of becoming northern England’s number one coffee operator, the chain is set to double its growth within the next 24 months. Since adopting Signagelive-powered digital signage via reseller, TenAV in 2019, The Coffee House chain has boomed. Plans are already underway this year to open its fourteenth store in June. The roll-out of a Signagelive-driven network of fifty screens gives the business a more impactful platform to redefine the coffee experience. More than this, the Signagelive content management system (CMS), which is currently being used to create, manage, and deliver content to the chain’s high-brightness window displays and menu boards. This has proved operationally important for initiatives, such as recruitment drives.

Samsung SDS, we are constantly looking at ways to digitally enhance and improve our logistics organization. Through the visualized and easy-to-access information on the smart glasses, the picking with TeamViewer’s AR-based solution is much more intuitive and makes a real difference in the daily work of our warehouse pickers. We are able to take picking efficiency and accuracy to a whole new level, while increasing employee satisfaction at the same time.”

Jan Junker, Executive Vice President Sales EMEA added: “Smooth and efficient warehouse operations are the backbone of a success-

From the opening of its first store, eleven years ago in Lymm, Cheshire by brothers, Chris and Steve Shelmerdine, The Coffee House, as a brand, has sought to change the way people eat, drink, and relax. Throughout all its store locations, the chain has re-imagined the local coffee shop experience, building its success on exclusively serving its own roasted coffee and high-quality, hand-produced food, and fostering an inclusive sense of community. When customers walk through the doors, they are immersed in a uniquely local experience, surrounded by wall art, which captures and pays homage to the area’s heritage. This recipe of uniquely blended coffee and local heritage is what has driven the chain’s popularity, but it is The Coffee House’s future-ready strategy that has enabled the business to accelerate and sustain its growth.

In 2019, The Coffee House had to decide how to grow and centralise its management. Chris Shelmerdine explains: “The challenge we faced was how to expand and streamline our operations, without jeopardising the unique micro-cultures that we reflect and support in each of our store locations. We wanted to be able to amplify our reach and scale up, but not at the expense of de-personalising the local coffee shop experience that we had worked so hard to create. At the time, we were impressed by how fast-food chains were go-

The secrets to unlocking recurring revenue

One defining characteristic of the hybrid workplace is the explosion of technology that corporate businesses are using daily to maintain the digital workflow and enhance unified communications. For integrators and resellers, this presents an opportunity to drive additional revenue streams through AV services to ensure end users consistently have the best possible experience. Snelling Business Systems shares its journey working with Faye Bennett Consultancy Services (FBCS) to put a scalable and future proofed service solution in place

If the Covid pandemic taught us anything, it’s that end user services need to be a priority. When lockdown first struck in March 2020, the way businesses traditionally operated changed swiftly and many projects were stopped completely, resulting in a pause in revenue. The only source of revenue that remained for AV businesses was through services and for some, it was close to the only profit they made, signifying the importance of a resilient service model. We have also seen a rise in the number of solutions being used to facilitate meetings. From systems in dedicated meeting spaces, which range from huddle rooms to town hall environments, and personal setups which can include external cameras, headphones, speakers and microphones for those working at home or on the road. Currently, research shows that almost 50% of integrators don’t have dedicated service structures in place. Snelling Business Systems recognised that the end user landscape was changing in 2019 and began to prioritise its service structure through a holistic approach working with Faye Bennett Consultancy Services. This coincided with the expansion of Snelling into the corporate market. Prior to this, the integrator was best known for its work in the education sector, initially launching in 2004 to provide audio and visual solutions to public sector authorities in Norfolk - and expanding nationally into the higher education sector in 2009,when the company was first registered on the Southern Universities Purchasing Consortium (SUPC) framework.

“We had seen the services business model and trends around support changing in the years leading up to 2019, but one of the challenges we faced was that our main audience at that time, the higher education sector, traditionally didn’t buy services,” explains Toby Wise, managing director of Snelling Business Systems. “Projects in this space were product focused around frameworks and buying cycles, but obviously that has changed since Covid. “We completed our first £1m+ corporate project for a company in Savoy Place in central London in 2016, and it was then that we knew we needed to establish a service model approach to evolve for the level of support needed for the corporate sector.”

Following initial investments Snelling turned to FBCS to lead this business transformation. “One of the clear benefits of working with an external consultant is that they evaluate all processes and systems from an objective viewpoint to provide a holistic advisory service, something that I think has hugely contributed to the success of the project” says Wise “FBCS focuses on the user experience when projects have been delivered. Traditionally when projects end, stakeholders move on, but this new approach extends ROI and longevity of the project by ensuring the solution delivers against the business goals and objectives of the initial project brief.”

• Listen

“Snelling had already started putting a commercial managed service offering in place, so following an in-depth review and gap analysis we began by redesigning this existing structure to better serve the corporate market,” explains Faye Bennett, managing director of Faye Bennett Consultancy Services. “We began by establishing how Snelling can drive revenue and win market share by readdressing the pricing structure, ensuring appropriate margin levels and preparing sales tools and literature as a robust commercial model.” “We then did a review of the service delivery function and infrastructure in place at Snelling which would ensure that the business could meet customer expectations and deliver a reliable service every time. We know from our work in our industry how critical this step is, and how often it is missed by service providers with commercial managed service offering.”

• Recommend

elivered a complete post-sales service strategy to ensure the very best end user experience, whilst delivering clear benefits through the business model for Snelling. This took into account operations procedures and systems, establishing a dedicated service team and clear channels for customer communication.

• Implement

“To deliver a robust service function you need to objectively assess all areas of the business and be prepared to go through a period of

change to deliver services to a high quality,” explains Bennett. “It is also essential to identify the roles needed to facilitate the services and find and train the right people.We worked with Snelling to recruit the right team to manage the service desk and drive revenue through a dedicated customer success role. We then put KPIs in place to ensure quality measures around monitoring, tracking and managing responses. These also informed the SLA offerings, both as standard service packs and custom iterations, and ensured the infrastructure was in place to deliver services confidently and without compromise.”

• Maintain

“Key clients now have a dedicated customer success manager for relationship management, to deliver service insights and enable a proactive approach to ensuring an excellent user experience This role works strategically with priority customers directly from the service function and in collaboration with the sales account manager. One key takeaway is that end user service solutions can’t be delivered in isolation, they need to be part of a holistic transformation project that all business functions are brought into.”

“In parallel with training the new service team, we also worked with Snelling’s sales teams to empower them to promote the new managed service proposition,” says Bennett. “This helped to build the bridge between sales and service. This multifaceted approach ensured that outwardly Snelling was managing customer expectations, and internally the company was sure it could deliver to the standards outlined in the SLAs. It also meant a robust and joined up internal picture across teams was formed which benefits customers at all touchpoints with Snelling.”

“I’ll admit, whilst I knew change was required the positive impact this has had for our clients and on the business has exceeded our expectations, it’s safe to say that Faye and her team helped us revolutionise our service approach and offering, which now, with the benefit of hindsight we realise positioned us perfectly for the Covid pandemic,” explains Wise. “By having a robust service offering in place, we saw our revenue grow during the pandemic. Our corporate business since the implementation has grown to over 65% of revenues and it has played a huge part in our expansion into European territories including Germany, the Netherlands and Belgium. Thanks to the infrastructure and investments we had already made, we had the mechanisms to generate revenue even when key projects were on hold. It also meant that we could focus on what our customers needed during those extremely challenging times. This project performed above and beyond our expectations it has brought positive change for both our customers and the business too. We have taken on board all the advice wholeheartedly and fully embraced it across all areas of the business, and continue to evaluate and evolve as new products, platforms and the requirements for service emerge.”

“I’d like to take a moment to acknowledge Faye Bennett and FBCS for their remarkable consultancy support. We recognised that the Enterprise Service Desk (ESD) was increasingly important to our long-term strategy but lacked the time and had struggled to find a consultant who can truly relate to our industry. FBCS has proactively and independently delivered what they said and created significant opportunities within our business. In true partnership, FBCS worked very closely with the management team to develop a deep understanding of our corporate culture and values and provide pioneering vision and leadership to develop a market-leading service and support proposal.

Right from day one, FBCS invested time in workshops, stakeholder interviews, audits and appraisals to find meticulous detail in data and insights. I can confidently state all recommendations and proposals were based on facts, and backed by solid evidence, which significantly reduces decision-making time. Faye brings exceptional skills, perspective, and experience. Most interestingly, Faye explains everything and ensures we’re fully aligned on the right strategy. She quickly understood our customer base and helped identify the right strategy for each. An absolute pleasure to work with and we are seeing real and tangible benefits. The great results show FBCS is clearly committed to helping us succeed. As well as delivering on all agreed outcomes, FBCS continually came up with new ideas and opportunities. They’re a big factor in our growth. I recommend FBCS without reservation, said” Toby Wise, Managing Director, Snelling Business Systems.

Faye Bennett Consultancy Services.

Toby Wise, Managing Director, Snelling Business Systems.

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Digital signage

Coffee House and Signagelive power expansion

ing paperless, utilising greener cloud-based digital signage to talk to customers and familiarise them with new menu items, all in the style and voice of their own brand. The technology really appealed to us, but we didn’t know if it could be adapted to suit our business model, or if it would be intuitive and cost-efficient enough for us to be able to adopt quickly.”

However, after much online research and with support from reseller, TenAV, The Coffee House found the tool it needed, and as an independent coffee shop chain, became an early adopter of cloudbased digital signage with Signagelive. Compatible with a wide range of hardware, the software was a perfect fit with the LG and Samsung digital displays that the chain opted to use. Easy to set up, the cloudbased content management system enabled The Coffee House to streamline management and step-up content production. The staff no longer needed to be on site to replace physical menu boards and posters. They could create, roll out and update branded menu boards and promotions in minutes, tweaking and customising each version to suit specific store locations. The digitisation of the stores enabled the chain to build on its brand – a process which, due to the scalable nature of the technology, continues to this day. The installation of 60-inch high-brightness screens in the store-front windows has been a game-changer, offering a much more cost-efficient alternative to local advertising and flyer drops. Serving as contextual, always-on and all-weather marketing, it has minimised marketing costs, bringing the brand to life through the broadcast of dynamic video and high-resolution imagery, including appetisingly real coffee and food photography. The cloud-based solution has

also enabled the brand to drive the coffee shop concept forward, essentially by amplifying its traditional role as a bastion of the local community.

The store-front digital signage is, for instance, often used to advertise council events, which bring different generations of the community together. Working hand in hand with the community, the brand’s team accepts event artwork from local councils in virtually any digital format, scheduling it for broadcast, either as a full-screen display, or as part of a split-screen layout.

To support operations, the store front displays are also used to advertise The Coffee House job vacancies, enabling passers-by to scan on-screen QR codes that take them straight to the brand’s Careers page. It’s a quick and efficient recruitment strategy that further strengthens the chain’s community ties. Perhaps more than this, the on-screen display of QR codes supports an integrated business approach, maximising the reach of the brand’s suite of digital assets by making them visible and available to use in-store. Simply by using

the broadcast of in-depth multimedia content sequences about new menu items, or time-sensitive meal deals at various points in the day. With Signagelive-powered digital signage, the brand can:

•Instantly change menu board items and advertising, according to the time and day, andeir popularity

•Create specialist multi-media advertising sequences that include video, animations and high-resolution imagery

•Edit live content to make quick corrections and updates

•Schedule special offers to start and end at specific times, so that content is always relevant and up to date.

While The Coffee House has expanded rapidly and moved forward in leaps and bounds in only a few years, Shelmerdine insists that this is only the start: “The priority for us is to stay future-ready. Our investment in cloud-based digital signage provides us with everything we need, built-in, to continue to scale up and maximise our impact. It gives us more choice – more options to decide how best to support our operations and build the brand at each stage of our growth.”

The Signagelive cloud-based digital signage that is in place constantly updates to deliver an ever-increasing suite of integrated features.

This range of leading-edge tools now includes:

•Screenfed Connect, which enables teams to use their own stats, facts and imagery to personalise, and brand content – all without any coding

•Patented tool, Real Time Events (RTEs) to create immersive experiences via connected devices

•Proactive Monitoring to keep remote teams in the loop, should there be an issue with the signage

•Integrated programmatic advertising platforms to make it quick and easy for businesses to find relevant third-party advertisers

With more Coffee House openings on the horizon, the brand has started to explore more platform functionalities, including the Signagelive Proof of Play feature to help measure and assess the impact of its on-screen advertising. The brand is also looking at other ways to drive back-office operations and boost revenue with data integrations. These allow for the secure, big-screen display of valuable data analytics from any business intelligence tool, such as Microsoft Power BI and SharePoint, GROW and Monday.com.

Tim Baker, Signagelive Marketing Manager comments, “We’re excit-

their smartphones to scan the relevant QR codes that are broadcast, customers can redeem special offers and points via its loyalty app. It’s a way to market new coffee blends to customers, and, in doing so, inspire them to be adventurous and try out more unusual coffee blends that are not often available on the High Street. “It is”, Shelmerdine says, “all part of our chain’s unique proposition. If you want people to come back to the High Street and through your store

doors, we believe that you need to offer more than just coffee – you need to deliver a worthwhile experience that can’t be replicated elsewhere.”

To support its marketing, The Coffee House frequently makes use of horizontal configurations of four 32-inch Full HD screens behind its counters. While the two inner displays serve as menu boards, the outer pair are used exclusively for advertising, whether that’s

ed to be working with The Coffee House. The brand is a pioneer in its sector, taking the local coffee shop experience up a notch, while also disrupting the usual kind of restrictive business model that’s associated with independent businesses. With our technology, we can deliver cost-effective support for the brand’s development, providing a wide choice of flexible tools to help create, customise and schedule big-impact communications, as well as power the company’s operations and expansion.”

Shelmerdine concludes: “We’re looking forward to the next chapter and seeing what else our cloud-based solution can do to advance our goals. Importantly, with this system, we not only have intuitive technology at our fingertips, but also the support of Signagelive’s proactive team to help us maximise our return on investment.”

Rapidly expanding coffee shop chain, The Coffee House, is serving the perfect blend of community spirit and technology, partnering with Signagelive - a digital signage solutions provider, to power its ambitious plans for change and expansion.

Widen your perspective with the NEW PANORAMA

Ultra-Wide Touchscreens!

PANORAMA Touchscreens - Collaborate into a brighter future -Legamaster presents new, ULTRA-WIDE sustainable interactive display series

Legamaster, the professional division for visual presentation solutions from the edding Group, is launching a new generation of displays on the market with the PANORAMA series in which, in addition to innovative functions. The LATEST 21:9 5K format AND sustainability feature is given as high priority throughout the entire production and life cycle. This is in line with the efforts of parent company edding to become a climate-neutral company and to provide our customers with the latest display technology.

“Our new PANORAMA touch display with its 21:9 aspect ratio brings the ultra-wide experience from the computer monitor on the desk in the office or at home to the conference room, meeting room or classroom. At the comparable height of an 86-inch display in the usual 16:9 format, the PANORAMA display offers an impressive 105 screen diagonal due to the additional width and thus about 30% more active surface for stunning presentations or creative brainstorming sessions.“

*When supported by your conferencing software. This is not a feature of the PANORAMA touch display.

Sustainability

Environmental protection and sustainable action are firmly anchored in Legamaster's corporate DNA. The company also strives to act in a sustainable and resource-saving manner in the production and logistics process. With the new PANORAMA series, Legamaster is now launching a complimentary super wide screen to its popular EVOLVE series, which, in addition to the usual simplicity and user-friendliness, focuses above all on sustainability.

At the comparable height of an 86" display in the usual 16:9 format, the PANORAMA display offer an impressive 105“ screen diagonal due to the additional width and thus about 30% more active surface for stunning presentations or creative brainstorming sessions.

Fast touch system and brilliant 5k resolution

The PANORAMA touch display convinces in use with its fast and ultra-precise touch system, which supports 20 simultaneous touch points and implements user inputs precisely and without delay. Together with the 5k resolution, which ensures particularly brilliant images, meetings, presentations and workshops become an experience.

Dual source handling

Given that the display surface has been widen in comparison to a normal 16:9 display, this provides a suitable platform for multiple displays of information, taking advantage of this you are now able to have two independent sources at the same time on the same panel. Combining sources is super easy so as an example you can use the OPS to host a call over your preferred Vconf App and your own laptop as an information display on the alternative source. This opens up completely new possibilities for the design of conferences, meetings and workshops.

Experience video conferencing in a new way

Have the feeling of sitting in the same room with all participants in a video conference? The ultra-wide format makes this possible: use special modes of the video conferencing software to display the participants side by side on a common virtual background. So it looks like you're sitting in a room together. In normal modes of your conferencing software the ultra-wide format also offers advantages. For example, it is possible to share content while continuing to see and interact with the participants.

PANORAMA 5k OPS computer

The ideal complement

For the perfect 5k widescreen experience, you need sufficient computing power. Our 5k OPS computer has been specially designed to meet the requirements of the new PANORAMA display. The components are selected in such a way that sufficient computing power is available even for graphics-intensive applications or content - so that you do not have to make any compromises in terms of picture quality and response times.

New accessories and abandonment of unnecessary components

With additional accessories, the PANORAMA series can be further upgraded to a bespoke solution. These include various (height-adjustable) mounting solutions, OPS computers and an attachable wide-angle AI conference camera with 4K resolution, integrated microphones and autoframing function. The PANORAMA displays can also be operated remotely with control software so that IT can programme a weekly schedule to switch the devices on and off as well as with proximity sensors - when there is movement in the room and puts them back into sleep mode as soon as no movement is detected for a longer period of time. This makes it easy to save energy In schools or colleges

New Legamaster Experience Vehicle Tour

UK customers will also have the special ability to see the PANORAMA and Evolve in the Legamaster experience vehicle this month and also later in 2023. This mobile showroom has the most popular sizes of Legamaster display: the 65” Supreme interactive display, the new Evolve 75” interactive display and the 86” Discover professional display. It also includes the new Loop room booking display – perfect for hybrid working. The tour will also include Visualization staff on hand to answer questions. Simply email info-uk@ legamaster.com or call 07498419059 for more information.

Doing good

with EVOLVE and 1% for the Planet

A very special feature of the PANORAMA and EVOLVE displays is the 1% for the Planet certification. As part of this certification, Legamaster donates 1% of its PANORAMA and EVOLVE sales to the 1% for the Planet Foundation to support sustainability and environmental projects worldwide.

The new PANORAMA touch display is available in one size currently – 105” plus EVOLVE in sizes from 55" to 86" inch screen diagonal. The first units are now available from our specialist distributor Visualization from June 2023.

Call Vizuk on : +44 (0)1628 673702 or Mail Us :

hello@vizuk.com

THE AV SHOWCASE

Back for a third year, Peerless-AV’s highly successful AV Showcase returns in May, with over 40 leading brands and many new for 2023 features. The event attracts professionals and decision-makers not only from the UK AV community but all across Europe; recognising the value of Peerless-AV’s strong partner relations and industry connections and ability to bring all the leading players from the audio, workplace technology, wireless, UC/VC, digital signage, interactive touch and signal management markets together, under one roof.

40+ Exhibiting Brands

Technical Workshops

‘Mix & Mingle’ Evening Drinks

2 Day Showcase

Promethean Talking heads

In the latest instalment of our ‘Talking Heads’ series, AV News talks to Simon Port (SP) at global education technology company, Promethean. As a veteran of the AV industry, and more specifically channel operations, we’re excited to learn more about his new UKI role, and why the recently launched ‘Experience the ActivPanel 9’ campaign represents a major sales opportunity for partners

After briefly speaking with Simon at Bett last month, we couldn’t wait to sit down with him post show and have a proper chat about the latest developments at Promethean, including the regional debut of ActivPanel 9 in the UK. Having been with Promethean for 15 years, we’ve seen Simon progress through several roles, the most recent of which gave him an international remit as Head of Channel Operations EMEA and Asia Pacific. Just a few weeks into his new position as Regional Vice President (RVP) of Sales, UKI and ANZ, this is the ideal time to explore his vision for the region and find out what plans are in place to support partners with growing their business throughout 2023.

AV News: Apart from our brief meeting at Bett, it certainly has been a while, Simon! That means we have a lot of ground to cover, so let’s start with the obvious question. What are the main priorities for your new role?

SP: It’s been too long, that’s for sure! Well, firstly, thank you as always for the opportunity to sit down and discuss our plans, and share how we’re going to be supporting partners throughout 2023 and beyond. As you know, my background is firmly in channel. I’ve also been at the coal face delivering end user demonstrations, although admittedly it’s been a while. I don’t know where the last 15 years have gone, to be honest. That said, I’ve been very fortunate during that time to develop a broad, and deep, understanding of what the channel needs. Plus, the international experience from my previous position

support and an industry leading partner accreditation programme, remain the number one priority.

AV News: Totally agree with you, Simon. Any manufacturer who sells through resellers must put them front and centre of operations. But you’re only a few weeks into the role, and we’re already heading towards the final sales push for summer installations…

SP: I might only be a few weeks into the new role, but we’ve already moved beyond talking about plans and delivering action. While we launched ActivPanel 9 back in January, Bett was really the springboard for its UK-wide showcase. And the event was a massive success for us. Not only did we generate high volumes of interest in the product, but it also gave us a platform to promote the new Experience the ActivPanel 9 campaign.

AV News: Yes, you mentioned this to me at the show. It’s a very compelling proposition, both for customers and partners.

SP: It really is. Whenever you’re launching a new product to market, particularly when it’s a premium offering, you need to look at how best to enable the channel to drive initial demand. And we’re confident we’ve succeeded in that as we’ve already got some good data that confirms it’s delivering the results we wanted for partners.

AV News: For those who might not know, can you give us a quick rundown of what Experience the ActivPanel 9 is?

SP: It’s essentially a limited time offer that’s open to all customers who place an ActivPanel 9 order between 29th March and 31st July 2023. All customers can benefit from one ActivPanel 9 at a subsidised price. This is up to 60% off SRP for 75”, and up to 50% off for 65” panels. It’s applicable to our ActivPanel 9 and ActivPanel 9 Premium models, too.

AV News: How does that help partners sell more when the offer only applies to one panel purchased in the specified time frame?

SP: We considered this when planning the campaign. As the objective is to make the ActivPanel 9 accessible to as many schools as possible, the offer is applicable on an individual school basis. So, if a partner is pursuing a MAT opportunity with 12 schools, for example, then 12 schools could benefit from the offer. This is providing they haven’t already purchased an ActivPanel under the offer, of course, as it’s one subsidised panel per school.

AV News: This all makes sense from a commercial perspective, but what support are you giving partners with upselling further panels?

SP: All customers will receive the same level of service and support that is available with every ActivPanel. From orientation sessions to make sure they know how to make the most of the ActivPanel 9 features, to our free online CPD platform Learn Promethean. We have always championed the importance of training and support, as this is the best way to ensure schools make the most of their technology investment. In doing so, they are naturally more loyal to our brand, leading to repeat business for our partners and quite often, word of mouth referrals.

has given me insights into how we could further evolve channel operations in the UK and Ireland. The priority remains what it always has been. And that’s to support partners with achieving growth and market success.

We’re a channel business, so continuing to deliver the very best

SP: Experience has shown us that the conversion of opportunity to sale significantly increases when customers have an ActivPanel demonstration, even when partners are in a competitive scenario where price is a driving factor. Experience the ActivPanel 9 takes this concept to another level, as we’re enabling schools to really put the technology through its paces. By making the first panel more accessible from a price perspective, we’re helping break down any initial sales objections.

AV News: If the special price applies to the first panel, how will this work where partners have an opportunity with a Local Authority or Multi-Academy Trust (MAT)?

AV News: But how will schools know they can benefit from all this additional support, not just the subsidised purchase price?

SP: We have a well-established demand generation programme, so we’re actively promoting the offer to schools. In all communications, we emphasise the value-add and support that’s available from Promethean.

There’s also a suite of marketing materials we’ve prepared for partners, so they can promote the offer, and the value add support, direct to their customers and prospects.

AV News: It sounds like a very well thought out campaign, and timely for partners too. Especially with everyone focused on the summer installation period.

SP: Definitely. Any AV/IT business who sells into schools knows that the summer is the busiest period for installations. That makes the next couple of months a major focus for sales efforts. Experience the ActivPanel 9, backed up with our training and support, aims to give partners that extra leverage during a key buying period.

We’ve also made the campaign accessible to all partners, across all accreditation levels. This maximises the reach of the opportunity and enables all UK schools to benefit. Naturally our existing partner programme processes remain in place, including demonstration registration and protecting existing customer relationships.

AV News: The final, and possibly most important question, where can partners find out more about Experience the ActivPanel 9?

SP: Existing Promethean partners can always speak to their channel account manager. However, the best source of information initially would be our website: Prometheanworld.com/gb/microsites/experience-the-activpanel/ AV News: That’s brilliant, thanks

Outdoor digital signage: a great opportunity?

A great opportunity? “Yes, true, but its already changing” says Stephanie Howorka, Senior Sales and Marketing Specialist at the Sharp/NEC LED Solutions Center. “LED displays are appearing on the side of the road or mounted on facades and walls are becoming increasingly important, because a single DooH LED display can replace several analogue billboards.”

“With long operating times and up to 100 advertisement repetitions this form of advertising can quickly achieve a high reach and attention from passers-by - at all times of the day and night. DooH ads can be integrated into omnichannel campaigns and are well placed to reach out to a new customer base. Content can be easily changed or adapted according to target groups or display breaking news, in real-time. There are no adblockers nor potential for ad fraud as is the case in online advertising,” explains Howorka.

Rob Bint, CEO at LED Studio, makes the point advertising is an important application of outdoor digital signage, but by no means the only one. “In recent years, outdoor digital signage installations have increased rapidly, and this increase is set to continue as technologies evolve and gradually become more affordable. Outdoor digital signage has become an essential marketing tool for any business wanting to communicate with its audience effectively, ranging from retail, transportation, hospitality, education, public spaces, sports and entertainment.

In 2023, outdoor digital signage goes much further than solely advertising purposes with potential applications including wayfinding in public spaces, providing wayfinding and information to visitors, news and weather updates, emergency alerts and public service announcements. However, what we really need to start considering as the market continues developing, is sustainability. Rather than going back to legacy manufacturing, the focus should lie with sustainable, energy efficient and future-proofed products.”

Appropriate solutions

Picking solutions appropriate for the prevailing weather and daylight conditions are obviously big issues here. From the 1980s through to the early 2000s, the availability of outdoor quality displays was strictly limited. Today, the choice is much wider as more manufacturers are attracted to the potential in this market sector. But: “Outdoor displays must be tougher than average displays. They need to be

LED displays have brightness levels of 6,000 to 10,000 cd/m². Small canopies protect the LEDs from direct sunlight”, adds Howorka. New technologies have evolved alongside contemporary features

ditions to guarantee the optimal image quality – always! There are legal requirements regarding night-time usage, the regulations of the German Federal Emission Control Act, for example, says that the brightness must be reduced to 1% of the maximum luminance during night-time hours,” explains Howorka.

Even when the weather is favourable, outdoor displays demand further customisation. Howorka explains: “LED display modules from the NEC - C series (customised) have a very high contrast because of special long shaders. This makes them perfect for applications in direct sunlight. Additionally, the shaders support the protection of the outdoor LEDs against environmental influences or impacts.”

Feedback

Rob Bint from LED Studio points to one of his products as an example of the way things have changed: “Our award-winning FUSION uses half the power consumption of standard LED based billboard displays which significantly reduces electrical wastage. At just under 70mm in depth the FUSION is one of the lightest displays in its class reducing material costs at production and install/framework. This innovation however doesn’t translate to a compromise in quality. The display reaches a maximum brightness of up to 6500 nits and utilises auto-responsive brightness to adjust brightness levels as weather conditions change for a prolonged lifespan.”

“FUSION also features a clever in-house service monitoring system, SCREENMETRICS, which can be used for many purposes like reducing or even eliminating unexpected downtime, and alerting technicians to impending maintenance needs before they become big problems. SCREENMETRICS enables self-healing and can monitor over 800 points on an 18sqm screen. The FUSION comes with a monitoring camera as standard which is constantly looking for issues and feeding this back in to the SCREENMETRICS system. Aside from offering a piece of mind, implementing such a comprehensive remote monitoring package to outdoor digital signage helps elevate FUSION’s green credentials further. We’ve all driven past a digital billboard and seen the patchwork of faulty or damaged modules, our system is designed to trap these issues before they happen.”

able to withstand heavy rain, hailstorms, and sometimes even salt water. The main challenge for outdoor displays however is posed by sunlight. To catch the attention of its intended audience, our outdoor

such as energy saving and sustainability: “Customised brightness sensors and accompanying software regulate the brightness. The brightness is adjusted automatically to the surrounding light con-

Bint also makes the point that the process of innovation in display design and manufacturing is constant and now starting to reap some of the rewards of earlier work. “Traditionally, daylight sensitivity and weather susceptibility have been stagnant issues in outdoor digital signage, but this is now starting to change. For example, the FUSION continued on psge

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can be upgraded using our unique FOCAL lens technology, designed to focus the emitted light into a narrow frustum, reducing light pollution in residential areas and aiming the light at targeted audiences. This technology also makes the display ideal for regions like ME as the concentrated light path is less susceptible to high ambient light.”

“We meticulously manufacture our outdoor displays to be robust and durable, able to withstand challenging outdoor environments and extreme weather conditions like rain, snow and high winds, thereby making our outdoor displays applicable across the globe. To tackle issues of weather susceptibility, we manufactured what we believe to be the first narrow pitch outdoor LED display designed for close up viewing, the AEGIS Pro. It uses flip-chip high-bright with a unique fully waterproofed exterior that requires no additional glass casing yet withstands extreme weather conditions with an IP65 rating. Unlike any other outdoor display, the AEGIS Pro features an attachable solar panel, changing the game of outdoor digital signage. The panel is mounted to the display with a 20 AH battery that is fully chargeable in 2.5 hours and provides roughly 3.85 hours of power from full charge and up to nine hours in high bright conditions. It is also able to reach high brightness levels of up to 4000 NITs that can overcome bright natural sunlight, combating the common issue of display visibility in high bright areas.

“Not only does this clever engineering mean that we have been able to expand the use cases of this display in terms of location, but more importantly, this is a cost-effective and sustainable solution, something that should be considered an absolute necessity when installing LED. Although its attachable solar panel doesn’t run the display’s energy completely, this green energy is definitely a step in the right direction.”

Display deployment

There is endless potential for outdoor display placement, with options to mount to walls or ceilings with special outdoor e-coated mounts, or they can be incorporated into outdoor kiosks, which are designed to withstand the rigours of outdoor use and are wind rated up to 140mph. This makes them ideal for outside corporate offices, factories, QSRs, city centres or stadium concourses. They can also be installed as a single, double or triple display kiosk, with media player stored in the pedestal, to enhance efficiency in drive-thrus. Peerless-AV provides support not only with product design and positioning of outdoor kiosks, but also helps with engineering support

that are changing the face of outdoor AV integration by making all the traditional limitations a thing of the past.”

“There are many fundamental considerations when choosing an outdoor display but a major one relates to energy consumption. This obviously varies according to display size. Although, there is variance per product, energy use can be controlled by changing backlight brightness or by incorporating scheduling to control brightness according to time of day. Outdoor ruggedised displays are highly effective if they have the right combination of features. These include IP66 rating, ensuring that every display has the maximum level of protection against dust and moisture. Optical bonding, which eliminates the air gap between the glass and the panel thereby greatly reducing reflection and refraction in direct sunlight. IK10 impact resistance, when combined with optical bonding, delivers enhanced ruggedness and durability.”

“With optical bonded 2500 or 3000 NIT displays, a perceived greater brightness is presented compared to displays that rely on extra forced brightness via additional backlight. Thermal dynamics deliver efficient cooling without over reliance on fans. Temperature range is

a critical issue, especially with climate change affecting long-term shifts in temperatures and weather patterns. The range of operating temperature needs to span extreme cold and extreme heat. An outdoor display that functions between 60°C and -35°C, makes them suitable for an extensive range of settings and applications. Another important feature to consider when choosing outdoor displays, for a setting susceptible to seismic activity or potential tampering or theft, is an integrated gyroscopic sensor, which detects any movement of the display and sends an alert.”

The availability of dvLED technologies from a number of vendors has really broadened the market, including some fine pitch specifications previously most commonly found in indoor installations, “The finest pitch available from Sharp/NEC’s outdoor LED products is 2.8 mm. Recently, we sold most outdoor LED displays with a pitch of 3.9 mm or 4 mm. For larger screens it is also a question of cost. Usually, a pitch of 6 to 10 mm is ideal to present content in HD resolution,” explains Howorka.

Transaction processing

Outdoor digital signage and content management software provides an immeasurable opportunity to instantly transact, through dynamic content and instant messaging. The ability to provide eye-catching, timely content that can be updated instantly, provides businesses with flexibility, and ultimately an increased ROI. It can help businesses in a variety of ways such as attracting attention, providing location-specific information, showcasing products and services, providing wayfinding, displaying real-time information and enhancing the customer experience.

for QSRs, integrators and construction groups to effectively plan their installations. This includes direction regarding concrete base position and depth, specs for anchor bolts and more. Other ‘intangibles’ include wind rating capability to protect the public in the event of a storm or tornado, protecting against damage, selecting the right electrical service to support power requirements, and professional documentation to support local permitting and zoning approvals.

New opportunities

Tom Fenton, Senior Business Development Director – EMEA at Peerless-AV describes the special features that he believes are important in displays designed for outdoor digital signage applications: “Outdoor digital signage is growing, and we are seeing significant opportunities for our high bright outdoor displays and outdoor kiosks in all manner of applications – from ski resorts, amusement parks, zoos, train stations and QSRs to stadiums and arenas, museums, cruise liners, golf courses, marinas and bar or restaurant gardens. From the beginning, a major barrier to outdoor display integration was the inability to use a conventional flat panel display anywhere outside a climate-controlled environment. Not only did they lack the ability to survive extreme temperatures, but they were unable to withstand rain, humidity, snow, dirt, insects or anything else nature threw at it. Now, there are slim, sealed, all-weatherproof displays on the market

The potential of the outdoor digital signage market is not just a function of the number of available locations, The ability of digital signage to transact and tale payments can make all the difference to signage ROI. Studies show that the most transactions with potential customers happen at ground level. In the outdoor space this has nearly always been the job of LCD kiosks. The Award-winning AEGIS breaks that trend with pixel pitches as low as P1.2, outputting 4000 NITs and in popular LCD kiosk sizes all whilst using up to 40% less energy than legacy LCD kiosks. There has never been a better time to make the switch the LED technology. Now, AI has the potential to further improve the ROI for outdoor digital signage through audience analytics, dynamic content personalisation, predictive maintenance and automated content creation, taking real-time messaging that one step further.

When it’s used in the right context and format Digital Signage can change customer behaviour and increase upselling opportunities in retail, restaurant, and public space environments. Digital Signage kiosks are now utilised across drive-throughs and quick service restaurants for advertising purposes and to relay menu boards more quickly. Digital Signage provides wayfinding options in an efficient way that replaces traditional advertising boards and is a cheaper alternative to posters.

Digital Signage can relay important information in high footfall public areas and outside spaces such as interactive directories. Financial institutions and banks are adopting digital signage to service their

customers in a more efficient manner and provide additional promotional services all at once. Real-time updates are possible thanks to digital signage and can easily be programmed into systems for a convenient and efficient customer experience, leading to higher ROI for businesses.

“Furthermore, at SiliconCore, we noticed the importance of using the correct digital dignage content to set the tone for organisations, advertisers, understanding customer needs whilst creating an impactful product display. With new technologies coming to the fore, we have seen a huge spike in generative content usage and the need to create immersive experiences to maintain customer interest. There is a direct correlation between generative and AI produced content and increased dwell time,”

Pixel pitches

Traditionally, outdoor digital signage has been the preserve of larger pitch sizes because of the greater viewing distances. As the demand for outdoor digital signage increases, so has the demand for narrow pitch sizes. This is because narrow pitch displays offer better visibility, higher resolution and more flexibility for outdoor resolutions. Predominantly, when we think of outdoor displays we imagine large LED billboards, but there is actually a wide range of fine pitch applications in which LED is a much more suitable option.

Narrow pitch sizes have traditionally been dominated by cheaper, but less energy-efficient LCD displays, however LED Studio is now

leading a revolutionary change to fine pitch outdoor displays. These displays are not only more sustainable but also have a much longer lifetime than LCD displays, which again offers businesses a much higher ROI. Viewers can get closer to the content and brands can provide more exciting content than ever before. The AEGIS range is described as the ideal sustainable LCD outdoor replacement opening an array of new DOOH advertising locations that require that super-sharp image quality you just wouldn’t get with larger pitch sizes, including digital six sheets, drive thrus, bus stop signage and point of sale kiosks.

“Narrow pitch outdoor displays are a great alternative to larger pitch sizes because they provide higher resolution display, which is particularly important when displaying detailed or high-quality images or videos. By using narrow pitch displays, outdoor digital signage can also provide a more vivid and clear display, which can help to capture the attention of passers-by and improve visibility even in bright sunlight. We’ve seen a growth in our outdoor digital signage business in recent years, but there is still plenty of potential for businesses to take advantage of this technology. One of the most promising potential markets for outdoor digital signage is the retail industry. Retailers can utilise signage applications to promote products, drive foot traffic, and create more engaging shopping experiences for their customers. This is why, at SiliconCore, we have been focusing on extending our range of LED displays for outdoor applications. Designed to create a more immersive and dynamic experience, the 1.2 mm Outdoor LED Display offers the highest resolution whilst procuring a sustainable and durable replacement to outdoor LCD. This opens new possibilities for digital signage, DOOH and outdoor creative applications.”

“Working in outdoor environments has its challenges, but we’ve risen to the occasion by

addressing daylight sensitivity concerns with a sustained brightness of 4,000 nits that ensures outstanding image quality and detail across all outdoor applications. Our research into fine pixel pitch engineering has enabled us to weatherproof the 1.2mm Outdoor LED Display by coating each individual LED with our durable LISA encapsulation technology. The technology protects the LEDs from damage without compromising on brightness or colour reproduction. This extends the product lifetime, especially in rugged environments. We wanted to create a product that can withstand harsh weather conditions and could easily be serviced in the field. The 1.2mm Outdoor LED Display’s modular design incorporates waterproof PCB’s and a custom sub-frame that can be made to any dimension to increase scalability and allow for greater creativity,” said SiliconCore.

“As we evolve and adopt new technologies, we have seen a shift from using larger pitch sizes to narrow pitch sizes. Narrow pitch outdoor digital displays can be seen in transportation hubs, such as airports and train stations, to provide travellers with real-time information on arrivals and departures, as well as wayfinding and advertising. We focused on developing fine pixel pitch outdoor LED display solutions that met the growing needs of the end-user. These can also be seen used at outdoor events, such as concerts and festivals, to display event schedules, maps, and other important information to attendees. A good example of this is at sporting venues which use narrow pitch outdoor digital displays to provide fans with real-time updates on scores, statistics, and replays, as well as to showcase sponsor advertisements and other promotional content.”

A great opportunity?

So, does ‘outdoor’ still represent a great opportunity for digital signage? We believe it does,b simply because the number of sites and applications is almost limitless and the technology us evolving to suit – even before we consider the impact of AI and alternative realities.

Improving the meeting culture and experience

The meeting culture post pandemic is complex and far from homogenous. Once hailed as the future of work, the enthusiasm for hybrid is far from universal with significant volumes of employees committed to returning to the office. Those for whom home working and even hybrid citing meeting inequity, missed opportunities for promotion and even eyestrain as causes of their dissatisfaction, we look at how meeting technology can be improved to commend the experience.

The industry has definitely seen an increase in the number of OEM platform accreditations, at first this was primarily used as a way for vendors to differentiate themselves from their competitors and to demonstrate their expertise and compliance in a severely competitive market. However now as technology advances and customers demand a more consistent user experience, hardware platforms are becoming more complex, requiring more specialised skills and knowledge to design, build and maintain them. This complexity creates a greater demand for more accreditations to ensure that people working within the market are properly trained and qualified, meeting not only the standards of the OEMs but the increased compliance measures.

“Technology speaking, we have seen a huge emphasis on interoperability in the unified communications market. Driven by the increased adoption of cloud-based communication services and the

help in adapting to the new requirements of the world after the end of the pandemic. Taurus UCX supports the BYOM concept, which means the room technology can respond to what the user brings into the meeting space on their device, putting the user at the center of the workflow and personalizing the meeting experience. The main features of the device, available with just one USB-C plug, are the full HDMI compatibility, charging up, automated room utility controls, enhanced Ethernet security features and host switching among four sources of room’s assets.

Improved audio

Audio quality is consistently cited as an issue of concern by frustrated meeting participants. However, Vida argues that there have

• Automatic echo cancellation: Echo cancellation is a feature that can help to eliminate echoes that occur when sound waves bounce off surfaces in the room. Automatic echo cancellation software can be integrated into audio solutions to improve the quality of the sound in the room.

• Networked audio solutions: Such as Dante-enabled audio systems can improve audio performance by providing low-latency and high-quality audio.

• Audio processing solutions: Audio processing solutions, such as digital signal processors (DSPs), can help to eliminate noise, equalise audio levels, and improve the clarity of audio in the room. By implementing these solutions and practices, organisations can improve the performance of audio systems, ensuring that everyone’s voice sounds clearly and equitably in the meeting space.

growing market demand for collaboration tools that work across a variety of platforms and devices. To promote this, we have seen the industry develop common capabilities such as ‘direct guest join’, and ‘one click meeting’, a clear development that allows technologies to work together seamlessly, enhance collaboration and reduce costs.

With the return to office, there has been an increased need for meeting equity, which refers to creating fair and inclusive opportunities for all participants to be seen, heard and being active in meetings.

Gergely Vida, CEO at Lightware Visual Engineering, reports that several innovations have been made to improve meeting equity in the digital workplace, For one thing, we have seen improvements to video conferencing solutions. Many video conferencing solutions have been developed to improve the virtual meeting experience. These solutions include virtual backgrounds, real-time captioning and the ability to blur backgrounds to eliminate any distraction.

Vida also believes that new smart camera technologies are being developed that can track and focus on speakers as they move around the room. These cameras can help ensure that all participants in the meeting are visible and can be heard accordingly. On the audio front, Vida has seen advanced audio solutions developed, including noise-cancelling microphones which can help eliminate background noise and ensure that all of the participants’ voices sound clear.

Andrew Bissett, Country Manager of UK&I for DTEN: “There does appear to be a desire from some businesses to get staff back into the office, but it’s believed that around 60% of these are adopting or have adopted a hybrid model rather than asking staff to return five days a week. Unified Communications solutions are developing rapidly to ensure equity and to support these hybrid meeting experiences for all participants regardless of where they may be joining from.”

Continuous development of current conferencing solutions have seen all of these solutions adopted in commercially available kit, In the longer term, Virtual Reality (VR) technology is being explored to create more immersive and engaging meeting experiences. VR could allow remote participants to feel as if they are physically present in the meeting room.

In the meantime, tools like digital whiteboards can help increase participation and improve the effectiveness of meetings. Lightware Visual Engineering introduced the USB–C based Taurus UCX in 2021 to

been several improvements of late to the the performance of audio solutions leading to consistent audio quality across meeting spaces a prerequisite for delivering meeting equity. Vida quotes some examples:

• Acoustic treatment: This involves using materials that absorb or diffuse sound waves to reduce unwanted sound reflections or echoes in the meeting space. This can significantly improve the quality of audio in the room.

• Proper microphone placement: It is essential to ensure that everyone in the room can be heard clearly. Microphones should be placed in strategic locations, such as the center of the room or at the ends of the table to ensure that everyone's voice is picked up.

• High-quality microphones: Investing in these devices can also improve audio performance. Directional microphones, for example, can help to reduce background noise and focus on the speaker's voice.

Ensuring you are choosing the right solutions for the environment.

• Investing in high-quality audio solutions (certified where possible), such as microphones, speakers and sound processors, can significantly improve audio performance and provide a consistent experience - but you need to make sure the solution you're integrating is the right one.

• Audio needs to be considered in tandem with the display and VC technology, not as an afterthought.

• Work with specialists to optimise the meeting space. The design and layout of the meeting space can have a significant impact on audio performance.

• To ensure consistent audio quality, it’s important you speak to a specialist who can provide you with the knowledge to correctly optimise the acoustics of the room, provide strategies to eliminate background noise and position the audio equipment properly.

Ease-of-use, Pt1

Ease-of-use has long been another cause of complaints – some overt and others unspoken but apparent though a failure to fully adopt solutions. Collaboration and conferencing suppliers have invested considerable time and resources to develop innovative new products that are intuitive and user-friendly. These products have been specifically designed to cater to the needs of businesses and individuals who require seamless, hassle-free communication channels that are vital in today's fast-paced, globalised world. DTEN, for example, says: “Our unified communication products are equipped with practical features that streamline the meeting experience, enabling participants to fully focus on the discussion at hand rather than technical hiccups. For instance, DTEN’s digital whiteboard function allows multiple users to share their ideas and collaborate seamlessly, adding a new dimension of creativity to meetings. Additionally, DTEN's technology can automatically adjust to the lighting, optimise audio quality, and frame people within the shot, reassuring users that they will always appear well-presented and professional.” Choosing an appropriate solution for an organisation or a specific group of users is far from essay, but there are some guidelines:

Partnering

The range of technologies necessary for collaborative solutions has prompted some specialist manufacturers to work in collaboration with other specialists. Vida quotes the example of Why: “Lightware is now working on an integration with Sennheiser, where the TeamConnect Ceiling 2 will be working together with our devices, offering cutting-edge room automation solutions to our customers. It uses a unique ceiling microphone array that can pick up sound from anywhere in the room, allowing for crystal-clear communication during video conferences and meetings. The system can be easily integrated with other audio and video conferencing tools, making it a versatile and efficient solution for any modern meeting room. Lightware's devices with the TeamConnect Ceiling 2 can effectively eliminate any inconvenience or time wastage that may occur in a boardroom. We

Gergely Vida, CEO at Lightware Visual Engineering, Andrew Bissett, Country Manager of UK&I for DTEN:

Simon Kitson, Smart Meetings Director, Europe TD SYNNEX Maverick

already have a basic solution with the Sennheiser devices, and you'll have the opportunity shortly to enjoy the fruits of our labour with Shure on the MXA920, and with Yamaha as well. Why collaborate? Vida explains: “Ensuring consistent audio quality across a meeting space is crucial to promoting meeting equity, as it ensures that all participants can hear and contribute effectively. On the other hand, poor audio quality can impede productivity, cause confusion, and even result in missed opportunities. Therefore, it is important to take steps to improve the performance of audio solutions.”

Another advanced feature utilised by most leading manufacturers is the use of ‘noise cancellation technology’ or ‘Active Noise Cancellation/ANC’. This feature uses sophisticated algorithms to filter out background noise and improve audio quality. This has become increasingly important in hybrid meetings where some participants are remote and may be working in noisy environments. By using noise cancellation technology, meeting attendees can hear each other more clearly, regardless of their location or background noise levels. This ensures that everyone is given an equal voice in the meeting, irrespective of their physical location or working environment.

Ease of use, Pt2

Looking back, during pandemic, many users experienced difficulties with collaborative telephony and video conferencing solutions, particularly related to ease-of-use. Here are some examples of how these issues either have or can be resolved:

• User-friendly interfaces: Many video conferencing and collaborative telephony solutions have been updated with user-friendly interfaces. These interfaces are designed to be intuitive, easy to navigate and visually appealing to the users.

• Simplified setup: Simplifying the setup process has been a priority for many vendors. Most of the solutions now offer one-click access to join meetings, eliminating the need for complicated login procedures or software downloads.

• Integration with other Tools: Integration with other tools, such as calendars, e-mail, and messaging apps have also been improved. This allows users to schedule and join meetings seamlessly and can eliminate the need to switch between multiple apps during a meeting.

• Improved accessibility: Several options have improved accessibility features, such as closed captioning and screen readers, to make meetings more inclusive for all participants.

• Training and support: Vendors are offering training and support to help users navigate their solutions. This support can range from online tutorials and webinars to personalized support from a dedicated

degradation where the distance of the in-room participant becomes pixelated. This has therefore encouraged device manufacturers, like us, to improve our camera optics and develop innovative cameras to be able to pick up participants both far away and close up with perfect clarity for a more inclusive experience. See below example where DTEN’s Vue Pro 4x 4K Cameras are being used alongside Zoom’s Smart Gallery to pick up people over 18ft away.”

DTEN has invested considerable time and resources to develop a range of innovative products that are intuitive and user-friendly. These products have been specifically designed to cater to the needs of businesses and individuals who require seamless, hassle-free communication channels that are vital in today's fast-paced, globalised world. “Our unified communication products are equipped with practical features that streamline the meeting experience, enabling participants to fully focus on the discussion at hand rather than technical hiccups. For instance, DTEN’s digital whiteboard function allows multiple users to share their ideas and collaborate seamlessly, adding a new dimension of creativity to meetings. Additionally, DTEN's technology can automatically adjust to the lighting, optimise audio quality, and frame people within the shot, reassuring users that they will always appear well-presented and professional.”

“DTEN's video conferencing solutions are designed with user comfort in mind, including features to help reduce eye strain during long video conferencing sessions. One way in which DTEN's solutions can help reduce eye strain is through the use of large, high-resolution displays. DTEN's displays start from 27 inches for our all-in-one ME Pro all-in-one collaboration solution, which provides a larger screen than a laptop. In addition, all our solutions have built-in whiteboarding and the ability to annotate presentations; this allows the user to increase the size of images and text rather than squinting to read. Additionally, the displays in DTEN's All-in-one video collaboration solutions are designed to provide high-quality, natural-looking colours, which can help reduce eye strain by providing a more comfortable viewing experience. DTEN's newer displays also feature anti-glare technology, which can help reduce eye strain caused by reflections and glare from bright lights or windows.”

Simon Kitson, Smart Meetings Director, Europe TD SYNNEX Maverick has also encourages suppliers to act to preserve the welling of users: Yes, eye strain and other eyesight-related complaints have become more common during the pandemic as people have had to spend more time working on screens. But this isn’t just due to increased screen times. During the pandemic, people bought what was available and not necessarily what was best in class or suitable for their environment. Perhaps due to stock shortages, or a gap in knowledge around what products were available. There are also other factors to consider, poor lighting, not using external monitors or setting up your screen incorrectly. This is where we’ve been seeing HR departments becoming more involved in the conversations around what technology is being bought and installed in both the office and for remote workers. Encouraging employees to have 45 minute calls instead of an hour, taking regular breaks, going to the office to collaborate in person rather than talking on the phone, optimising screen set-up and offering regular eye examinations. There are so many strategies HR departments are now implementing to reduce strain and other eyesight-related complaints.”

Collaboration: an essential life skill

Kitson believes that ease-of-use is fundamental to meeting equity: “Throughout the pandemic, the issue of ease-of-use became paramount as so many people had to adapt so quickly to new technologies. Simplifying interfaces and integrating familiar layout styles was an easy way for solutions to become more user-friendly and accessible. Helping to reduce the learning curve for users and making it easier for them to access the features they needed. Integrating accessibility features such as closed captions, sign language interpretation and real-time note taking, helped make the solutions more scalable for teams working across different regions but also resolved accessibility issues for people with hearing or visual impairments. Again, creating a more equitable experience for users.”

User wellbeing

Eye strain and other eyesight-related complaints have become more common since the pandemic that forced many people to work on screens for extended periods. This issue, commonly referred to as "computer vision syndrome" is caused by prolonged screen time and can lead to symptoms such as eye strain, dry eyes, headaches, and blurred vision. Fortunately, there are several steps that individuals can take to reduce the risk of computer vision syndrome and alleviate the associated symptoms. “We, at Lightware are suggesting most of them to our colleagues. Here are some suggestions:

The ability to collaborate digitally has become increasingly important in the modern workplace and is considered a valuable skill by many employers. Digital collaboration involves using technology to work together on projects, communicate with team members - and to share information in real-time, regardless of geographic location. With the rise of remote work / home office and distributed teams, digital collaboration has become essential for many organizations. The ability to collaborate effectively in a virtual environment is not only important for team productivity and project success, but also for employee satisfaction and well-being.”

Employers today are looking for candidates who have strong digital collaboration skills, including the ability to use collaboration tools such as video conferencing software, instant messaging apps, and project management tools. Additionally, employers are seeking candidates who can communicate effectively in virtual environments, collaborate with colleagues across different time zones and cultures, and adapt to different work styles and preferences. In today's fastpaced and interconnected world, the ability to collaborate digitally has become an essential life skill and is increasingly valued by employers across different industries and sectors, including the AV market!

account representative.

• Increased security: Security concerns have been addressed by implementing measures such as end-to-end encryption, multi-factor authentication, and data privacy compliance to ensure secure and safe video conferencing.

These measures have helped to improve the ease-of-use of collaborative telephony and video conferencing solutions, making them more accessible to a wider range of users and improving the overall user experience. “To address the ease-of-use issue among users, Lightware products have a proven track record of seamlessly integrating with industry-leading 3rd party devices from network switchers to USB webcams, audio systems and other AV or IT infrastructures. We provide world-class support for system architects and assist them with thorough testing to ensure we deliver the solution that fits perfectly with their project’s requirements. We have already announced the expansion of the company’s Integrations Partnership initiative with key global industry players. Complementing the relationship with Cisco, a rapidly growing list of integration partners is headed by Logitech, Poly, Zoom, Barco, Utelogy, TAD monitoring, QSC and Q-SYS, just to mention a few.”

Developments also include the use of "smart framing" technology, which uses artificial intelligence to detect and frame meeting participants in real time, ensuring that all participants are visible and given equal screen time. This technology has been particularly helpful in hybrid meetings, where some participants are remote, and others are in-person, ensuring that all attendees have a fair and equal presence in the meeting. However, this advanced software can cause video

• Take frequent breaks: Taking regular breaks from the screen can help to reduce eye strain and fatigue. The 20-20-20 rule is a good guideline to follow – take a 20-second break every 20 minutes and look at something about 20 meters away.

• Adjust display settings: Adjusting the display settings on your computer or device can also help to reduce eye strain. Consider reducing the brightness and contrast of your screen, as well as increasing the text size and adjusting the colour temperature to reduce blue light emissions. Most devices can do this automatically nowadays.

• Proper lighting: Proper lighting is essential to reduce eye strain. Ensure that the room is well-lit and avoid glare or reflections on the screen.

• Use eye drops: If dry eyes are a problem, use artificial tears to keep your eyes lubricated.

• Positioning and ergonomics: Position your monitor so that the top of the screen is at or slightly below eye level, and ensure that your chair and desk are ergonomically designed to reduce strain on your neck, back, and shoulders.

• et regular eye exams: Regular eye exams can help to detect any vision problems early and prevent them from worsening. If you are not wearing glasses regularly, use blue light blocking glasses during work on screen, to protect your eyes.

By taking these steps, individuals can reduce the risk of the so-called computer vision syndrome and alleviate the associated symptoms. Prolonged screen time can contribute to eyesight-related complaints such as eyestrain, headaches, and blurred vision. To address this issue, experts recommend taking frequent breaks and adjusting display settings such as brightness and colour temperature. Additionally, using larger screens or implementing a dual monitor setup can help reduce eye strain.

Manufacturers are tackling the issue of user wellbeing directly:

Andrew Bissett agrees: “Employers require employees to participate in virtual meetings, coordinate projects using web-based applications, and communicate with colleagues across different geographical regions. As such, individuals proficient in digital collaboration are more likely to succeed in their roles and contribute to their organisation's growth. Furthermore, research has shown that digital collaboration can improve employee engagement and productivity. For example, a study by Deloitte found that organisations that encourage digital collaboration among their employees are more innovative and outperform their competition. In addition, LinkedIn has identified digital collaboration and using digital tools as one of the top soft skills employers desire. Being able to collaborate digitally in a way that is productive, is a skill that employees definitely want to see more of. From demonstrating the flexibility of working across environments, integrating platform workflows to show effective collaboration and ability to quickly adapt to changing circumstances, digital collaboration is the key to show if an employee is ready to be integrated into the modern digital workforce.

Photo by Brooke Cagle on Unsplash

Photo by Trent Erwin on Unsplash

Photo by Sigmund on Unsplash

How AI is improving your day-to-day collaboration.

If you’ve been on social media or watched the news this month, you’ll have seen something about AI. Whether it's the rise in popularity of OpenAI’s chatbot ChatGPT, Elon Musk’s cries for AI to slow down or the showcase of new AI tools at Enterprise connect or even the cautionary footnotes to the work of ‘Father of AI’ Geoffrey Hinton – yes, AI is everywhere. The AV industry has been utilising AI within technological advancements for the past several years. Generative AI is majorly used in video collaboration to create seamless user experiences and enhance accessibility to more individuals.

Below I discuss the variety of ways that AI is already improving how we collaborate in the hybrid world, and what is on the horizon in terms of innovations and developments. Simon Kitson, Smart Meetings Director, Europe at TD Synnex Maverick asses the impact of AI on collaborative meeting solutions.

AI in Microsoft Teams Premium changes the productivity equation

One of the most significant advantages of AI in video collaboration is its ability to transcribe and translate conversations in real-time. This feature available from Microsoft Teams enables people who speak different languages to participate in a meeting without any language barriers. The transcriptions make it easier to review and reference the meeting later on, reducing the amount of notetaking and allowing users to become more engaged in the real time collaboration.

In addition, when enabling transcriptions, you can also enable real-time captions. This displays the transcript as recorded during the call, adding captions to the conversation as participants speak. With Intelligent recap, Microsoft Teams Pro is integrating AI across your meetings experience, helping you get the information most important to you from every meeting and increasing productivity in new ways.

AI-generated notes (powered by OpenAI’s GPT-3.5) will automatically generate key points and takeaways from every meeting, while AI-generated tasks will make follow-up easy by automatically creating and suggesting action items.This feature saves time and ensures that participants do not miss any critical information.

Zoom IQ: our next-gen AI smart companion

Over the past year, Zoom has introduced different features of Zoom IQ, including smart meeting recordings, which allow users to quickly access the meeting information you need through chapters, recording highlights and action items. AI powered features such as virtual backgrounds, avatars, gesture recognition, and background noise suppression - making meetings more engaging and inclusive.

This week they’ve announced that they're evolving the capabilities of Zoom IQ to become a smart companion that empowers collaboration and unlocks people’s potential by summarising chat threads, organising ideas, drafting content for chats, emails, and whiteboard sessions, creating meeting agendas, and more. A new era for AI and Google Workspace

AI has always been transformational in building products that have earned a valued place in people’s lives. Across Google’s portfolio this is no different, advances in AI are already helping over 3 billion users save more time with features such as Smart Compose and Smart Reply, the generation of document summaries, and enhanced security features.

But what’s next? Google has announced it will be making it possible for Workspace users to harness the power of generative AI to create, connect, and collaborate like never before. To start, they’re introducing a first set of AI-powered writing features in Docs and Gmail to trusted testers. These new features promise to save you time and effort of writing, but instantly generating a draft for users when they simply type the topic they’d like to write about.

Cisco join the enhancements giving Webex a ChatGPT-like AI

Cisco has also announced it will be following in the footsteps of oth-

er collaboration giants, and is introducing a suite of generative artificial intelligence-driven features in its Webex video conferencing platform, from meeting summaries to visual enhancements. These features are aimed at both customer communications and hybrid working end users; and include AI-powered audio, video, natural language understanding and analytics enhancements.

With the advancements in AI technology, video collaboration tools have become more intelligent and efficient, providing an immersive experience to users. By enabling real-time translation, facial recog-

nition, intelligent backgrounds, camera control, real-time collaboration, and automated meeting summaries; video collaboration is more efficient, productive, and engaging, ensuring that participants can focus on the meeting's content rather than the technology. But with all these advancements, one thing is clear: AI is no replacement for the ingenuity, creativity and smarts of real people

Simon Kitson, Smart Meetings Director, Europe TD SYNNEX Maverick

Peoplewatch

Signagelive has announced the promotion of Frank Larsen to Chief Commercial Officer. Frank will lead the company’s global sales and marketing teams. He brings over 30 years of experience in the digital signage and AV industry and joined Signagelive in October 2022 to head up EMEA sales.

Frank will report to Jason Cremins, Signagelive’s Founder and CEO. “Frank has made a significant positive impact on our EMEA commercial strategy and growth since joining last year. I cannot think of a better person to lead our global sales and marketing organisation as we strive to replicate our accelerated EMEA growth in North America and Asia,” said Jason Cremins, CEO of Signagelive. “With Frank as our CCO, we will establish a global framework to deliver our current and future objectives, with local execution by our expanding commercial team and our network of partners”

“I am excited about the opportunity of leading these amazing sales and marketing teams. I am impressed with the company culture, the flexibility and security of the software. I look forward to working with the teams to grow the business even further with our partners” said Frank.Frank Larsen holds a Master's in Business Administration with distinction from Henley Business School in 2022.

Signagelive has announced the promotion of Frank Larsen to Chief Commercial Officer.

global sustainability practices, as well as supporting the company’s mission to promote the use of light as illumination and energy to support human well-being and societal growth.

“Constant innovation and deep core values, while making a difference in the communities we serve, are paramount to Ushio’s vision to a sustainable future for everyone,” says Koji Naito, chairman and chief executive officer, Christie. “I am pleased and honoured to lead Christie into the future with a strong executive management team who shares Ushio’s mission and vision.”

1Digital Projection has announced the appointment of James Belso as regional sales manager for the UK and Ireland. The appointment is the latest in an extensive recruitment programme centred on growth in the EMEA region. In his new role, Belso will be tasked with further developing the company’s business through a select network of new and existing partners.

Reporting to Matt Horwood, Digital Projection’s EMEA director of sales, Belso will play a key role in identifying and serving the market

pride ourselves on fostering a culture of collaboration, innovation and excellence and James shares these values wholeheartedly. We are truly excited to have him on board.”

Sony Europe B.V. has announced the appointment of a new Head of Professional Displays and Solutions - Rik Willemse is part of a new era for the business.

Rik was previously Head of Sales for Professional Displays and Solutions Europe and has a long 20-year history within the company in various marketing, sales, business development and regional management roles. He has the knowledge and experience to drive the division forward into a new era, and to connect customers with Sony’s best products and solutions.

Commenting on his new role, Rik said: “Sony is one of the most recognisable brands in the world, and its professional displays offering is one of the best on the market. The AV industry is moving into a new era of change where manufacturers are not only providing products for customers, but also integrating with software and complementing hardware partners to create connected experiences for all.

I’m excited to further cement our position as the preferred partner for solutions and partnerships, to help drive the continued growth of the business group and development of innovative solutions across our well-established markets including corporate, education and retail.”

He continued, “working in the Professional Displays and Solutions team, I’ve seen how dedicated everyone is. It is a huge privilege to head up a team of industry-leading experts with a history of success and a great deal of passion. With such a great team behind me, I’m sure there will be plenty more years of success ahead!”

Ushio Inc, parent company to Christie has announced the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally. Koji currently holds the position of president and chief executive officer for Japan’s Ushio Inc. Effective April 1, Koji Koji will oversee both companies. Koji succeeds Hideaki Onishi, who will transition into a new role as Christie’s president and chief operating officer. In addition, Atsushi Kuroda, formerly of Sharp NEC Display Solutions Ltd, and currently senior director of Christie’s Strategy Office, has been appointed Christie’s chief technology officer and chief strategy officer, succeeding Zoran Veselic, president and CTO. Having held progressively responsible positions at Ushio for nearly four decades, Koji brings strong leadership, industry-wide experience and credibility to Christie. As a business leader, Koji is inspired to align Ushio and Christie’s management, business strategies, and philosophies to drive success. He places significant emphasis on understanding customers’ needs and taking further action to achieve

needs for advanced display technologies for a range of applications. Ensuring a seamless experience and associated local support that customers have come to expect with Digital Projection. Working closely with Digital Projection’s Simon Hutchinson in the UK, Belso will help further boost the rapidly increasing brand awareness of the UK manufacturer in the region by utilising his customer network and extensive industry experience.

Belso, a Pro-AV veteran, brings over 22 years of experience to his new role. His most recent position as commercial director at UK distributor Visualization Ltd saw him successfully set up a new hardware sales side of the business, demonstrating his ability to drive demand and growth: “My extensive experience in the pro-AV industry, particularly with projection, will be a major asset in my new role at Digital Projection,” he comments. “I am excited to join such an innovative company, from pioneering technology like Satellite MLS (Modular Laser System) to delivering great pre- and post-sales customer support from their UK headquarters”, enthuses Belso. “I was particularly drawn to the company because of its ability to push the boundaries of development, delivering cutting-edge products and solutions that are always at the forefront of the industry.”

Belso is particularly enthusiastic about Digital Projection’s reputation in the industry: “The company strikes the perfect balance between being big enough to compete with all the other top brands, whilst managing to remain true to their values of customer care, providing support and attention every step of the way.”

Belso’s industry background includes several senior sales roles at major display manufacturers. “Having worked with vendors, distributors, and system integrators, I have developed a deep understanding of the industry's needs and challenges. I look forward to leveraging this knowledge to help drive growth and innovation at Digital Projection,” Belso continues. “Digital Projection is a great cultural fit for me,” he concludes. “I am inspired by its human approach and commitment to the industry, and I am looking forward to contribute towards the company’s continued success with the team.”

Digital Projection’s Matt Horwood comments: “We are thrilled to welcome James to our team. His appointment will bring significant value to our company and our customers. What sets James apart is his alignment with both our company’s and customer’s values. We

The appointment comes as part of wider management changes within Sony Europe, including the introduction of a new Sony Europe President, Masashi Takiguchi. Damien Weissenburger, outgoing Head of Professional Displays and Solutions, after 12 years in the role will head up Sony Europe’s Specialised B2B Business unit. On the changes he comments “This is an exciting time for Professional Displays and Solutions, Rik is perfectly placed to guide the team forward in its continued and growing success. Personally, I’m excited to lead Sony’s Life Science and Image Sensing Solutions businesses and continue its expansion with a highly knowledgeable and professional team.”

Sony Europe B.V. has announced the appointment of a new Head of Professional Displays and Solutions - Rik Willemse is part of a new era for the business.

The Trusted Partner Network (TPN), a global, industry-wide content security initiative and community network fully owned by the Motion Picture Association (MPA), has welcomed Kari Grubin, a veteran entertainment and media operations executive, as Membership Services Director. A recognized expert in technology and post-production services, Grubin will help grow the TPN program and TPN+ platform for security preparedness and enhanced awareness of content security best practices at all stages of content development in the digital media supply chain. She also will leverage more than 20 years of industry and consultative expertise to support TPN member needs.

Based in Los Angeles and reporting to Terri Davies, President of TPN, Grubin currently serves on the board of the Hollywood Production Association (HPA) and is project director of the Society of Motion Picture and Television Engineers’ Rapid Industry Solutions On Set Virtual Production Initiative. Earlier in her career, she was Vice President of Mastering at Walt Disney Studios and served as Vice President of Post and Restoration at Deluxe Media Services.

Ushio Inc, parent company to Christie has announced the appointment of Koji Naito as the new chairman and CEO of Christie Digital Systems, globally.

Digital Projection has announced the appointment of James Belso as regional sales manager for the UK and Ireland.

Grubin also contributes to numerous efforts to expand opportunities for underrepresented communities in the media and entertainment industry.

“I am thrilled to welcome Kari to the TPN team. Her experience, personal vision, insights, and shared goals for content security are a perfect complement to her dedication to an ever-evolving content, technology, and media landscape,” said Davies. ”As we collaborate with industry stakeholders, including Content Owners, Service Providers, and our Assessor Partners, Kari’s industry know-how and energy will be a tremendous addition to the TPN team as we continue to build a secure future and source of truth for our content partners.”

“As the definition of content expands and technology tools leveraging artificial intelligence and virtualized workflows grow, the creative community needs access to resources and best practices to protect the intellectual property in their care,” said Grubin. “I look forward to partnering with and advocating for TPN members, providing support and guidance as they navigate these exciting and complex challenges.”

The Trusted Partner Network (TPN), owned by the Motion Picture Association (MPA), is pleased to welcome Kari Grubin, a veteran entertainment and media operations executive, as Membership Services Director.

“We are excited to have Mark join the Nice team,” said Jeff Costello, VP of Control Sales at Nice North America. “His extensive experience and proven success in the smart home and automation industry make him the perfect fit for our company as we continue to grow and expand our reach.”

“I am thrilled to join the team at Nice North America and am eager to continue to build upon my relationships with the partners I’ve known for many years,” said Mark Ohlwiler, Regional Sales Manager at Nice North America. “I also look forward to the challenge of growing the business and forging new relationships as we accelerate sales in the region. For me, the journey is not just in selling products, but rather, it’s about building the Nice brand and being a valued partner to grow our businesses together.”

Mark has already hit the ground running by attracting several key dealers in California and continues to generate excitement and support around the convergence of Nice/ELAN, Nice / Speaker Craft, and Panamax to form a single home automation solution.

Nice North America has announced the appointment of as the new Regional Sales Manager in the West region.

most recent role as Senior Sales Manager at IHSE.

“I'm very excited to join the team at VuWall. They're a reputable market leader with an excellent product offering and a fantastic culture,” said Mezquita. “The company is continuously growing with great potential to expand into new sectors and markets. I am honoured to have the chance to fully utilize my skills and experience to help the company rise to its next level of growth and recognition.”

PPDS has announced the latest high-profile addition to its ever-growing North American team, with the appointment of Megan Lipinczyk who joins as Channel Marketing Manager. Based in Tampa, and reporting to fellow Floridian and former colleague, Alison Maxson, Senior Marketing Manager at PPDS, Megan has quickly established herself as one of the AV industry’s leading and sought-after marketing talents in the North American market, during a successful four-year career.

Nice North America has announced the appointment of Mark Ohlwiler as the new Regional Sales Manager in the West region. Mark brings with him a wealth of experience and a proven track record in the consumer electronics industry, having worked with esteemed companies such as Bang & Olufsen, Sonance, Pioneer Electronics, Control4, and Snap One.

Mark began his career in consumer electronics selling Mitsubishi rear screen projection TVs and, since then, has held various positions, including most recently as Regional Sales Manager at Control4. In that role, under Mark's leadership, his region consistently produced the highest revenue, and that trend is expected to continue at Nice as he immediately begins growing new accounts and expanding revenue opportunities. Some of Mark's standout accomplishments include being a CEDIA Outreach Instructor and awarded as the Control4 North America Regional Sales Manager of the Year. He played a significant role in the revenue growth and success of Control4 and Snap One, contributing to both companies becoming public entities.

Mark's skill set includes professional sales, product training, managing sales teams, managing custom AV installation teams, project management, operations management, and system design. As Regional Sales Manager at Nice, Mark will be responsible for developing the territory, driving revenue, obtaining and developing new partners and dealers, building the Nice brand, providing outstanding partner support, and serving as an ambassador for the organization. Mark will also be instrumental in building relationships with builders, developers, architects, and influencers by utilizing his 30+ years of industry experience.

VuWall has announced the appointment of Oscar Mezquita as its new Senior International Sales Manager. In this role, he will help increase market share and brand awareness internationally with VuWall's integration partners, resellers, and consultants in AV, IT, and security to drive the broader expansion. Mezquita will focus primarily on Eastern and Southern Europe.

“We are experiencing an increased demand for video wall solutions in the European market, and it is important for us to invest in the right resources to help better serve this region,” said Eric Hénique, Executive Vice President of Sales at VuWall. “Oscar brings a deep fluency and understanding of the EU market, with a proven track record of success throughout his career. His technical background,

With an enviable CV and impeccable track record increasing productivity and profitability for some of the world’s leading AV/IT organisations, including Microsoft, Megan brings a wealth of experience, additional skillsets and fresh ideas for this important new role. Described as ‘true team player’ by current and former colleagues – harnessed, in part, from her days as a Division 1 Women’s Softball player at the University of Kentucky – Megan’s key responsibilities at PPDS will center around driving greater awareness of the PPDS brand and its evolving solutions, while increasing demand and revenue opportunities through the channel and with its valued partners. Working in collaboration with PPDS’ national and regional team, her day-to-day duties will include, but are not limited to, developing and executing comprehensive channel marketing plans and programs, and overseeing joint marketing campaigns, promotions and trade shows. Added to this she will manage and maintain strong relationships in the channel to identify opportunities to drive growth and success across all key market verticals and solutions, key to PPDS’ continued growth in North America. This includes corporate, hospitality, retail and education, in which Megan has extensive experience, working as an educator for more than 11 years prior to her AV career.

Commenting on her new role at PPDS, Megan said: “I’m excited to have joined PPDS, and to be embarking on the next phase and challenge in my career as the company’s Channel Marketing Manager for North America. PPDS is a company that continues to gain momentum in North America, delivering high quality, highly innovative, dedicated solutions that truly validate its ethos of leading from the front. I'm looking forward to contributing to its success, working with and learning from the team, developing and executing engaging marketing strategies that will enable our partners to thrive.”

Nick Begleries, Commercial VP, North America at PPDS, added: “We’re delighted to welcome Megan to our growing North America team. Her knowledge and experience will not only help to support and accelerate our efforts in taking our marketing to even greater heights here in North America, they will also help to support and inspire PPDS teams around the world. As we make ready for shows that include NAB and InfoComm, Megan has already shown what an incredible asset she is to the team and, on behalf of everyone at PPDS, I wish her every success.”

PPDS further strengthens North America team with appointment of Megan Lipinczyk as Channel Marketing Manager.

skill for building business, and professionalism are valuable assets to both VuWall and our customers.”

Mezquita holds dual master's degrees in telecommunications engi

neering from the technical university in Valencia, Spain and Turin, Italy, and in business administration from the Humanistic University of Madrid. A skilled communicator, he speaks fluently in Spanish, Italian, German, and English. Based out of VuWall's office in Reutlingen, Germany, Mezquita will report to Hénique. Prior to his new role at VuWall, Mezquita worked for more than 20 years in medium and large-sized organizations in the broadcast, pro AV, and telecommunications markets. He previously served as Project Manager at Deutsche Telekom and as an International Sales Manager for Riedel Communications and the Vitec Group. He comes to VuWall after his

VuWall has announced the appointment of Oscar Mezquita as its new Senior International Sales Manager.

InfoComm 2023 reveals solutions for online and in-person environments

InfoComm 2023, June 10-16 (exhibits 14-16) in Orlando, Florida, will spotlight AV products and solutions that will transform the future of learning environments, from presentation aids to streaming distribution systems. The show will feature a rich education program, expert-led tours of learning solutions on the trade show floor, and tours of innovative solutions at the University of Central Florida (UCF). “Over the past two years, we have seen the incredible impact early investment in virtual and hybrid learning can have on educational environments,” says Annette Sandler, Director of Live Content, U.S./ Canada, AVIXA. “The entire field is still in this reassessment phase. By bringing together some of the top minds in the space at InfoComm, we’ll be able to continue this forward momentum toward the future of education.”

Sessions to transform education

On Tuesday, June 13, Kiersten Gibson from Reach Media Network, Thuy LeDinh of 22Miles, and Joe Way of the University of Southern California, will take a deep dive into the digital signage segment of higher education and discuss promising new technologies in “D=SIGN: Top of class: digital signage best practices for higher rducation:: In this session, Way will give insights into Gen Z’s point of view about what makes a meaningful learning experience, explore how to set up the ideal digital network infrastructure, and review new technologies that will help create sustainable and relevant content.

On Wednesday, June 14, Chi Hang Lo and Raj Singh, both from the University of Southern California, will host “Supporting hybrid classrooms: Using AV over IP to streamline the AV/IT classroom support model.” Institutions considering introducing hybrid functionality into the classroom will learn about cost-effective strategies to streamline

remote support. Lo and Singh will discuss the benefits of designing AV over IP in the classroom, as well as helping other educational AV leaders create a model to scale these tools across campus and beyond.

On Thursday, June 15, the session “Broadcasting for educational rnvironments” will discuss the progression of campus broadcasting, specifically the enhancements that have been made in education and how they have shifted since the beginning of the pandemic. Learn how to capitalise on these changes in the classroom from session speakers Jodie Penrod of Ohio University, Heritage College of Osteopathic Medicine; Andrew Vogel of The Ohio State University; Sarah Brecher of Shen Milsom & Wilke LLC; Kate Adkins of Root Integrated Systems; John Douglas of Prairie View A&M University; and Megan Riddle of Planar.

For the full schedule of learning spaces sessions, visit www.infocommshow.org/event-info/learning-technologies. In addition, the Technology Innovation Stage (booth 2260) will host free presentations Wednesday through Friday that will cover critical pro AV topics, including trends in learning spaces.

Trade Show floor and beyond

At InfoComm 2023, there are more than 600 exhibitors showcasing the latest in AV technology and solutions, including tech to keep up with the demands of teaching in K-12, higher secondary education facilities, and corporate learning environments, whether online or on campus. You’ll also find a pavilion featuring conferencing and collaboration solution providers. Join fellow AV education professionals to take tours of the trade show floor from 10 to 11:30 a.m.

Wednesday, June 14, and Thursday, June 15, where you’ll meet innovative start-

Registration Open for Digital Signage Summit Europe

Registration is now open for the Digital Signage Summit Europe (DSS Europe), which returns to the Hilton Munich Airport, Germany on 5-6 July 2023 and marks the 50th Digital Signage Summit Conference.

DSS Europe is the world’s longest running digital signage event series, presented as a joint venture from Integrated Systems Events (ISE) and invidis consulting.

Join leaders from the digital signage industry to explore this year’s business theme: ‘Engaging Experiences – Concepts, Content & Creation’. The compelling conference programme will provide a fresh approach to DSS Europe, with insights and direction on how businesses are turning to digital signage and DooH to create unique and engaging communication journeys. Discover how digital touchpoints like displays, LED or projection are providing the key to immersive, stand-out marketing campaigns and impactful storytelling, for customers and employees.

Florian Rotberg, Chair of DSS Europe and Managing Director of invidis consulting commented: “We are so excited to be back with this edition of DSS Europe. The event has grown into one of the most influential and highly anticipated digital signage conferences in the industry. Digital Signage and DooH are indispensable in today’s communication strategies. We’re now seeing the digital canvas extending into the physical space to deliver tailormade, unforgettable experiences that make an impact for those seeing it in real-life, as well as online or virtually,”

The full two-day conference programme will be revealed in the coming weeks. As per previous events, expect a comprehensive thought-leadership programme, covering the most important topics in digital signage, delivered by a wide-range of industry pioneers and

business experts. This year, DSS Europe has expanded to provide a more interactive and engaging experience, introducing areas for ‘fireside chats’, a ‘townhall stage’, discussion forums, and increased exhibition area.

ups and discuss the latest trends with leaders in the space. In addition, the Higher Education Technology Managers Alliance (HETMA) will bring a wide-ranging program curated for higher education technology managers to InfoComm 2023, including education, networking events, and show floor tours, in addition to a presence on the trade show floor.

InfoComm participants will also have two opportunities to join Integrated Experience Tours of the University of Central Florida during the week of InfoComm 2023. From 8 to 11 a.m. Tuesday, June 13, and Wednesday, June 14, attendees can take a tour to experience some of the most innovative spaces on the UCF campus. Highlights include the Sandbox, where faculty can test technology in a classroom setting, and the Lockheed Martin Cyber Innovation Lab. After the tour ends, participants will have 30 minutes to explore the campus on their own.

To register for InfoComm 2023, visit www.infocommshow.org.

• Software – Exploring developments in requirements, architecture, and business models

• IT Security – DSS Europe will discuss and present best practice and the latest trends

• Business Critical – Latest vertical trends in operations and user experiences

DSS Europe is a must attend for anyone involved in digital signage, which includes functions such as brand & POS retail, marketing, IT, architects & designers, integrators, DooH networks, technology providers. Best practice for many verticals such as luxury, automotive, hospitality, fashion & lifestyle, corporate and more will be discussed. Visitors can get hands-on with the latest disruptive technologies at the Technology Showcase, where exhibiting brands will share new innovations and provide insight into emerging product trends and developments, including displays, LED, projectors, and media players.

Florian Rotberg, Chair of DSS Europe and Managing Director of invidis consulting: “We are so excited to be back with this edition of DSS Europe. The event has grown into one of the most influential and highly anticipated digital signage conferences in the industry.”

As well as the headline theme for this year’s edition of DSS Europe, the event will also cover other key topics including:

• Green signage – Ideas and actions for creating a more sustainable industry

DSS Europe offers unique ways to explore new business opportunities, examine fresh perspectives, expand networks and to take an active role in shaping the industry in a creative, effective, and sustainable future. Meet and exchange views with like-minded leading business executives, end-users, creatives, and investors. Attendees will also be the first to get a copy of the invidis Yearbook, widely regarded as the go-to industry reference point for exclusive insights and market trends.

Fast-growing specialist celebrates successful Partner Day Event report

Fast-growing global collaboration provider, Evolve IP, has strengthened its ambitions to become the ‘crown jewels’ of cloud-based communication, after hosting a successful partner day at the Tower of London. Leading industry figures from across the world gathered at the historic venue for a day of insightful presentations, interactive workshops and an evening of entertainment, as part of a ‘powering partnerships’ theme.

The carbon neutral event attracted more than 110 guests including from the US and Holland. It showcased how to ‘make the future of work better for everyone’ and was sponsored by technology partners Akixi, Dubber, Enghouse Interactive, Intelligent Billing, Snom, Mondago, Poly, Tiger TMS and Yealink. The day began with an early morning private tour of the crown jewels.

Evolve IP’s EMEA Managing Director, Paul Harrison, told the audience how despite tougher economic times, the brightest days for the sector lie ahead; giving a nod to the history of the iconic venue too. “We have to keep changing and adapting. The biggest opportunity is ahead of us,” he enthused. “It’s important to expand our ecosystem and continue to globalize – bringing best-of-breed solutions together with new technology and partners. We need to stay relevant and learn from history.”

He revealed how:

•Current cloud comms penetration in the UK has grown by 38.9% with 7.6m installed users today.

•Total market revenue will grow by 80% from £1.26bn in 2022 to £2.26bn by 2026.

•A five-year forecast will see over 6.8m additional users moving to a cloud comms solution by the end of 2026 reaching a total installed

base of 14.5m users at 80% penetration.

Evolve IP works with many of the world’s biggest tech companies and innovative industry leaders to create robust and reliable solutions for a growing reseller base. As a global collaboration provider, it specialises in securely integrating unified communications, collaboration tools, contact centre, voice, and omnichannel solutions into the cloud. Visitors learned how Evolve IP has a 15-year trading pedigree with 374 staff globally and all of its EMEA offices are now fully carbon neutral. New products and future developments include enhanced Webex functionality, plus the creation of a single ‘Anywhere Portal’ which provides a simplified and more efficient window into the Evolve IP world.

Harrison hailed the event a resounding success and emphasised: “Productive partnerships are becoming ever-more prevalent in today’s dynamic business world, where fluidity, versatility and innovation can help build long term sustainable success. “We recognise the importance of partnerships which is a key cornerstone of our ethos and evolution. Partnerships can unlock new doors, opportunities and deliver greater customer value and service. We don’t do the one size fits all as we never want our customers to compromise. We want to give them exactly what they want. The market is very demanding. We’re growing and the market is growing too. It was great to be able to host events like this again. This annual gathering is integral to building relationships with our partners as a team and understanding how we can best support them and their growth.”

The Partner Day included a host of product suites and vendor demonstrations as well as a series of market insights from high profile speakers. MP David Morris provided an interesting insight into

his musical past before a series of awards were presented to high performing partners. It ended with guests watching the sunset over the River Thames as part of an evening of entertainment. For Jamie Hughes, Sales Director at Evolve IP UK, an exciting new dawn is rising for the company, its partners and customer base. I think what is special and unique around us is that we are an agnostic platform, for example across Webex and Teams or even a SIP handset or analogue device. We are the glue that makes everything work together not just in the UK but on an international stage too. We join all the dots together.”

Hughes emphasised the growing role of sustainability and added:

“This is huge for us and more importantly our partners where I’d say 80% of tenders now focus on sustainability planning. We want to be leading from the front and pushing our boundaries.”He added:

“The Tower of London was a fantastic venue, steeped in history. To bring everyone together was so rewarding, beneficial, enjoyable and also long overdue. The social side matters too, as well as telling our business story in a compelling and engaging way.”

Members of the company’s Netherlands team came over, reflecting Evolve IP’s growing presence not just in the UK but across EMEA. Harrison concluded: “Our ultimate objective is to enhance today’s hybrid workplace and help make the future of work better for everyone. The Tower of London event provided the perfect platform to showcase strategies and plans for this year and beyond – reinforcing why partnerships take centre stage and how we aim to become the crown jewels of cloud communications.”

Peerless-AV Showcase at Lord's

Peerless-AV announces Tech Talks headliners at for Showcase 2023 - Even more reason to attend as technical seminar schedule is released with keynote speakers from Microsoft, Midwich, PSCo, Neat, Yealink and Shure.

Peerless-AV has announced the schedule of Tech Talks at this year’s AV Showcase at Lord’s, 16-17 May 2023. In these educational and informative technical sessions, showcase vendors will present key innovations and complete solutions with forward-looking market insights, product competencies and real-life examples of successful installations. Register here and attend the two-day event to be in with the chance of winning highly coveted Ashes tickets at Lord’s this Summer.

Now regarded as more than just a showcase, the event is focused on leveraging and building valued partner relationships and delivering all-important training and networking opportunities to ensure a successful, productive two days for end user and reseller visitors.

“The demand for technical knowledge and information is on the rise, which is why we’ve worked closely with our exhibiting brands to bring a compelling and varied line-up of professional speakers and industry thought leaders to Lord’s this May; all presenting on the latest trending hot topics,” said Keith Dutch, Managing Director – EMEA, Peerless-AV. “Having a strong technical education element running alongside the showcase will provide end user visitors with a perfect opportunity to come together with peers, enhance their knowledge on sector-leading topics, help improve practices and make changes within their organisations.”

AV Showcase Tech Talks schedule

The AV Showcase Tech Talks 'For more information on the full range...'

Tuesday 16th May

11:00 – Working in Partnership to deliver an effective Unified Communications Strategy

Presenters: Phil Ashby, Chris Southern and Greg Bennett, Midwich

12:30 – Making hybrid working work

Presenter: Michel Bouman, Microsoft

14:00 – Video conferencing technical masterclass

Presenter: Graham Walsh, Neat

Stop press

Wednesday 17th May

11:00 – Working in Partnership to deliver an effective Unified Communications Strategy

Presenters: Phil Ashby, Chris Southern and Greg Bennett, Midwich

12:30 – An introduction to LED virtual production / extended reality in corporate

Presenter: Liam Winter, PSCo

14:00 – Strategic alliances are key to elevating the Microsoft Teams room experience

Latest news from the Peerless-AV Showcase at Lord's

During the Peerless AV Showcase, Absen will be highlighting its MR2.5 LED floor panels, which can be easily connected together to create eye-catching flooring of any size. The matte finish provides a non-reflective surface that is ideal for outdoor installations, and with the ability to be hung and stacked, as well as becoming interactive, the MR2.5 is proving popular.

Also on show will be the Absenicon portfolio. The Absenicon C Series features an all-in-one design, with embedded system controller, PSU and audio integrated for the ultimate meeting experience. Its

ultra-slim frame, hidden cable design and exceptional visual performance provides easy and reliable wireless content sharing.

During the two-day event, Absen is looking forward to sharing all this and more from its extensive LED portfolio, perfectly adapted to suit a range of applications from sports, outdoor, corporate and events.

Presenters: Chris Godsalve, Yealink, and James Hill, Shure With over 40 leading brands exhibiting from the audio, workplace technology, wireless, UC/VC, digital signage, interactive touch and signal management markets, the AV Showcase is the event to visit this May. Registration is now open! Visit The event page to sign up, view the 2023 exhibiting brands, training schedule and event videos.

Register now:

https://eu.peerless-av.com/pages/a-new-av-experience

Peerless-AV will be running a Wild West Showdown at the AV Showcase. Using Peerless-AV’s quick and easy to install full-service video wall mounts, visitors will be challenged to see who can claim the title of ‘Mount Hero’, the fastest installer in town.

“Peerless-AV Showdown Challenge at Lord’s”

Keith Dutch, Managing Director – EMEA, Peerless-AV.