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XR: the new face of safe and effective training? The transformative power of digital signage in UK retail

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75% of UK office workers don’t use AI!

New research from Jabra reveals that while UK leaders (70%) have strong levels of trust in AI, very few UK office workers (23%) are using it in their daily roles, or even their personal lives (25%). This disconnect suggests that even though leaders are optimistic about AI’s potential, they may yet lack the necessary vision or skills to effectively implement it across the workforce. The study, conducted among 1,800 AI decision makers surveyed across 6 countries and 4,200 employees from 14 countries, highlights that despite strong enthusiasm for AI, there is a clear disconnect between trust in the technology and its actual use in the workplace. In the UK, 84% of UK decision-makers express strong interest in AI. The UK is among the top countries with highest intent to plan additional budget for AI (53%) alongside Germany, with India leading the way followed by Japan. This is above the global average (49%). Nearly two-thirds of decision-makers (64%), along with 46% of employees, believe AI can improve their work. Yet, the vast majority (83%) of leaders acknowledge that they need to better understand the workplace benefits and how AI can improve efficiency. Nearly half of employees

(47%) see AI as a buzzword used by every company at the moment. This lack of understanding has left many business leaders in a ‘wait and see’ phase – engaging in much discussion but taking little concrete action. Without a well-defined roadmap, employees are struggling to understand how AI will be integrated into their daily tasks and the broader company strategy. More than a third of UK employees are afraid that AI is coming for their job (37%).

Jabra’s study reveals additional challenges and demographic considerations that are hindering adoption of AI:

• 85% UK of employees wouldn’t trust AI for tasks that require creativity and innovation. This reluctance isn’t just about trust, it’s also about the satisfaction that comes from being personally involved in these tasks that are considered more meaningful.

• Globally, there’s a clear generational divide in AI adoption, with 47% of Millennials and 37% of Gen Z indicating they feel positive about AI versus only 15% of Boomers. Adoption wise, 28% of Millennials and Gen Z use AI day to day at work, versus just 15% of Boomers.

•Around the world, AI decision-makers are relatively young – 58% are between the ages of 18 and 39 – and 71% are not from the IT department.

Paul Sephton, Head of Brand Communications at Jabra, said: “We see many UK organisations eager to jump on the AI wave, but some are still dancing in the dark when it comes to effective implementation and meaningful use. As tools rapidly shift toward voice-driven input rather than text alone, it’s crucial for organisations to recognize how this evolution will change our interactions with AI and enhance productivity.” “To avoid what we call “AI-washing” - simply jumping on the AI bandwagon - organisations must carefully evaluate the productivity gains that AI can offer and actively involve their employees in this journey. AI’s implementation must be thoughtful – it’s not just there to enhance productivity, but to foster a more connected and capable workforce,

Sony reveals consumers ‘out of love’ with online

New research from Sony Professional Displays and Solutions dives into the priorities and preferences of both retailers and consumers across Europe, revealing the beginning of a shift in omnichannel balance between in-store and online shopping. In tandem with Censuswide, Sony’s State of Retail Technology Report 2024 surveyed just over 1000 respondents across retail technology decision makers and consumer shoppers in Europe to get a clearer view of shopping preferences, priorities and how macroeconomic factors have had an impact.

The epic rise of ecommerce has long presented a continually evolving challenge for high street retailers and shopping malls. Its convenience, competitive pricing and data-led personalised customer journeys have had a big impact on consumer behaviour. This has historically led to a decline in footfall and in-store share-ofwallet, and ultimately has seen some stores closing their doors around the world. However, we may be seeing the start of a shift in this story as of those European retailers surveyed, 50% hadn’t experienced any closures in the last twelve months (44% in the UK) and, in fact, 3% had even seen new store openings (only 1% in the UK).

Just over half (57%) of consumers across Europe – and 49% in the UK - stated that the rising cost of living was stopping them from shopping instore. And with over half (57% across Europe; 53% in the UK) also agreeing that the biggest draw for using online shopping

is the attractive pricing with lower premiums, the story is becoming clearer. Part and parcel of online retail’s aggressively cheap go-to-market is the ability to follow a customer’s wants, desires and activities through automated online customer journeys that can almost guarantee a sale by putting the right product and the right price under a customer’s nose at the right time; so how can in-store retailers compete?

Two fifths of consumer respondents across Europe (40%) and nearly half (45%) in the UK state that not being able to try on clothes before they buy negatively impacts their experience of online shopping, as well as 45% of European respondents and 50% in the UK saying that not being able to assess the quality of an item before buying is another negative point to the ecommerce experience. These are clear opportunities for instore to work in harmony with online, especially when over a fifth of European respondents – and two fifths in the UK - admit to preferring to “browse” on the hight street, but there are some reasons consumers might overlook these and opt for online:

•41% stated that retailers should prioritise loyalty and reward schemes (51% in the UK)

•24% stated that being able to buy online and return in store would make them more likely to shop in person (22% in the UK)

•16–24-year-olds expressed the importance of brand loyalty, with one-fifth (20%) stating they would visit the

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high street for a specific brand •37% stated that they would choose in-store shopping over online for general browsing

There is a clear demand from today’s consumers for their in-store shopping experience to better reflect the seamless experience delivered when online shopping. In fact, 66% of European retailers in the survey (61% in the UK) acknowledged this, stating that they didn’t think they had the necessary technology in place to achieve a great customer journey in-store. Despite clear opportunities for retailers to increase footfall and sales in-store, E-commerce remains a priority for investment (33% of European respondents; 36% in the UK) over in-store technology (32% across Europe, 34% in the UK). But, with non-technology related in-store enhancements the highest selected priority among retailers (50% across Europe; 51% in the UK), it suggests a huge disconnect between store owners’ priorities and shoppers’ needs.

One reason for this could be the lack of prioritisation over sustainability; a topic at the top of everyone minds and particularly among the younger generation, dubbed the ‘climate change generation’. Just 1% of retail stores surveyed stated that they would invest in technologies to aid sustainability initiatives within the next twelve months and, when asked more specifically about longer-term plans, 83% across Europe and 86% in the UK stated that they had no plans to invest in technology to aid sustainability initiatives.

Brick-and-mortar stores are competing with ever-evolving technological advancements of online stores, so they need to be looking into how they don’t fall behind and capitalise on the new, positive sentiment shift from consumers toward in-store shopping. With 15% admitting that a concern for brick-and-mortar stores is the lack of accurate customer journey mapping and 19% stating that just finding the right in-store tech to improve customer service was difficult, it suggests that some retailers are starting to align with consumer demand, but are they reacting quick enough?

“Replicating the seamless tech-powered customer journey of ecommerce in store and making ethical decisions as a brand that align with today’s consumers will be key in a world where fast-fashion and sustainability is being increasingly scrutinised by Gen Z shoppers,” says Thorsten Prsybyl, European Retail Sales Manager at Sony Professional Displays and Solutions. “The results indicate that retailers aren’t adapting to the changing demands of consumers fast enough. The danger is that, if they don’t keep up, they risk losing the loyalty of their customers. But alongside this danger, there is equally a great opportunity to be had here. Brands that separate themselves from the pack and invest in improving their store experiences will gain a clear competitive advantage by future-proofing their brand.”

Over one fifth (22%) of consumer respondents overall – and 40% in the UK - said that they would visit the high street just to browse or shop more generally. This presents retailers with an opportunity to capitalise; with the right smart in-store technology, stores can make sure that those browsing catch its latest products, store

promotions and sales. Beyond this, the allure of quick and easy online shopping seems to be waning amongst the consumer base as consumers reported their growing frustrations with online shopping, with 40% across Europe and 45% in the UK stating that not being able to see or try on clothes before purchasing negatively impacts their online buying experience as well as cost

Two fifths of consumer respondents across Europe (40%) and nearly before they buy negatively impacts their experience of online

changing consumer demand. Experiences and quality interactions are still important to consumers and almost one third agree, with 31% of European respondents and 35% in the UK stating that they’d be more likely to visit in-store over online if they had high-quality customer service. For retailers, brand loyalty and delivering seamless omnichannel experiences should be prioritised to see positive change.

Retailers acknowledge the significance of customer service and power of technology to improve it, but cost is a challenge for some. One fifth of retailers (20% across Europe and 22% in the UK) stated that costs associated with implementing in-store tech to improve customer service was a major concern. Other major concerns included the cost of delivering an omnichannel experience (15% across Europe; 23% in the UK) and the overall impact of soaring rent and leasehold prices (29% across Europe and 32% in the UK). So, on both sides of the coin there’s a tussle between better investment in long-term quality whether it be the products people are buying or the in-store tech retailers invest in, striking the right balance between the two is paramount for retailers looking to get ahead of competition.

“When faced with budget restrictions, it can be easy to negate spending more than you need to get by on a day-to-day basis. However, it’s become clear from this survey that brick-and-mortar stores need to shift their priorities to align better with that of the consumer,” says Thorsten Prsybyl, European Retail Sales Manager at Sony Professional Displays. “Retailers who make changes now will reap the benefits in the long-term. By implementing in-store technology that can revitalise the in-store experience, better track the overall customer journey and aid the integration of more sustainable practices, stores could better connect and harmonise their offerings alongside online retail.”

and inconvenience of returns (both 25%).

This makes clear the gaps in the online shopping experience where in-store retailers have the advantage. However, stores cannot rest on this alone. In recent years, online retailers have caught on and now offer ‘try before you buy’ services, emphasising the importance of in-store retailers needing to constantly evolve with

“Digital signage is set to play a pivotal role in the retail consumer experience. As retail environments are evolving, digital signage provides consumers with dynamic, personalised content that will not only create a more engaging and immersive experience but has the ability to align the in-store experience with online channels and campaigns,” adds Nikki Blissett, Head of Marketing at Xibo Signage. “Building digital signage into the omnichannel strategy, enables retailers to increase footfall and share of wallet through unique brand retail experiences. Digital signage and DooH advertising provide a seamless integration with physical and digital customer touch points. With the ability to synchronise promotional content, product offers and deliver targeted content through the use of AI sensors, digital signage will provide retailers with the opportunity to build a stronger brand presence and enable consumers to make more informed purchasing decisions.”

nearly half (45%) in the UK state that not being able to try on clothes shopping.

Thought leadership

The transformative power of digital signage in UK retail

Digital signage has become an essential tool in the modern retail landscape, driving customer engagement, increasing footfall and, ultimately, converting sales in any size store. Chris Moore, B2B Sales Manager at Vestel Visual Solutions, looks at ways of winning the race for customer engagement.

As the UK retail market continues to evolve, display screens are taking an ever more prominent place in stores, from high street fashion to fast food outlets and out-of-town retail parks to superstores. Large and small retailers recognise how digital screens can enhance the shopping experience for customers and ultimately lead to increased sales or sale value. The digital signage industry is expected to grow substantially over the next few years, driven by the need for dynamic, real-time customer communication. Enhanced communication with customers, particularly at point-of-sale, is a vital tool for in-person retail environments that combat challenges from pureplay e-commerce outlets, declining footfall and at-home delivery services.

Digital signage offers a powerful way to capture the attention of shoppers. Unlike static displays, digital screens can display dynamic content that is visually engaging and easily updated to reflect current promotions, product launches or seasonal campaigns. This ability to provide fresh, relevant content attracts customers and encourages them to spend more time in the store. For example, in the competitive world of fashion retail, digital signage plays a crucial role in creating a vibrant, immersive shopping environment. Large screens displaying high-resolution images and videos of the latest collections can captivate passersby, drawing them into the store. Inside, interactive screens allow customers to browse lookbooks, check stock availability, or even see how outfits might look in different sizes or colours, enhancing their shopping experience and encouraging sales.

The display technology is easily scaleable, too, bringing those benefits to smaller independent retailers in a broad range of market sectors and massive out-of-town warehouse stores alike. From hardware shops to garden

centres and small electrical retailers to furniture barns, digital signage can attract customers in-store, guide them around, promote key items and create impulse purchase desire through dynamic, timely and targeted content. For quick service restaurants (QSRs) that do not rely on Uber Eats or similar home delivery services solely for business, digital signage serves both practical and promotional purposes. Digital menu boards make it easy to update pricing and showcase limited-time offers or new menu items. At the same time, interactive displays allow customers to place orders, reducing wait times and improving service efficiency. These digital tools not only enhance the customer experience but also help to increase the average transaction value through upselling and cross-selling.

In larger retail environments, such as out-of-town retail parks and warehouse outlets, digital signage can guide customers to specific areas of the store, highlight promotions, and provide essential information, such as opening hours or health and safety guidelines. Using digital wayfinding screens can significantly enhance the customer journey, making it easier for shoppers to find what they want and encouraging them to explore more of the retail space.

Whatever the retail environment, digital signage offers the ability to deliver targeted messaging at the right time and the right place. By analysing customer behaviour and preferences, retailers can use digital screens to display personalised offers or recommendations, directly influencing purchasing decisions. For example, in a high-street fashion store, a customer browsing the footwear section could be shown matching accessories on nearby screens, prompting an additional purchase. In a fast food restaurant, digital signage could promote meal deals based on the time of day or highlight healthier

options to health-conscious customers. For an electrical retailer, package deals of complementary products or showcasing the latest hot tech gadget can significantly increase sales order value.

Choosing the right display

Choosing the right digital screen is critical to the success of your signage strategy. Different retail environments have different requirements, and understanding these is essential for AV integrators, content providers and retailers alike.

The brightness of a screen is a crucial factor in retail, particularly in environments with varying and often very high levels of ambient light. For indoor retail spaces with controlled lighting, a screen with a brightness level of around 500 nits is typically sufficient to create visual impact, although a little more adds impact. While increased brightness equates to increased purchase, Vestel’s own PR+ series displays are designed specifically for this environment, offering 700 nits for the same price as most competitors’ 500 nit models thanks to the economies of scale in being Europe’s largest display and TV panels manufacturer.

For high-ambient light environments, such as storefront windows or outdoor retail parks, screens with 2,000 nits or higher brightness levels are recommended to ensure visibility and impact. If you run a working hours or limited hours retail business, look to specify digital signage that has an up-time classed as ‘16/7’ –

designed to run for up to 16 hours per day, seven days per week. These are robust screens with circuits, components and panels designed to cope with the higher heat and constant images or messages of retail display signage.

For 24-hour a day retail outlets such as some supermarkets, ‘24/7’ displays are essential. These commercial grade panels are designed to run constantly, with dedicated components to dissipate heat build-up and heavy-duty panels with long life spans to cope with 24/7 use year-in and year-out. The downside is that 24/7 panels are much more costly to produce, so there is little benefit in specifying 24/7 panels for a 9-to-5 retail business.

Another technology consideration is the display screens’ ability to run in just standard landscape mode or switch to portrait depending on the store’s requirement. If you need a display to work in portrait mode, do not be tempted to use a standard landscape screen and simply switch the image orientation within the content software. Rotating a traditional landscape panel into portrait orientation can reduce image visibility and exacerbate LCD backlight bleed.

In retail environments with lots of direct spotlighting or bright (south-facing) windows, screen reflection can become a problem. If this is the case with your planned display placement, look for screens designed as ‘high haze’ models. Most display screens have a near-glossy screen that offers the crispest picture quality but can suffer light reflections. Matt or diffused surface screens are known as ‘high haze’ models and reduce reflections by around 30% at the expense of some image clarity and contrast.

With the perfect specification and size of screens for the retail store, it is essential to have robust signage management tools in place to maximise impact and effectiveness. A flexible operating system that supports standard or fully custom content management systems (CMS) is vital, with several standard versions available. The majority of Vestel’s retail-focused signage models use Android OS for its flexibility and wide-ranging compatibility with third-party CMS systems. Choosing a suitable CMS can be a minefield but we have partnered with several preferred CMS providers that offer tailored solutions for retail and the many other verticals we supply with display signage. Retailers should choose a CMS that provides flexibility in content creation and updating, as the job is typically an ‘add-on’ task for an employee engaged elsewhere in the business. Quickly adapting messaging is key to staying relevant in a fastpaced retail environment.

Conclusion

Digital signage in retail is no longer just a trend for premium stores in affluent locations, it is a vital component of the modern retail strategy. By enhancing customer engagement, driving footfall, and converting sales, digital signage offers a powerful tool to transform the shopping experience.

Barco trading statement shows gradual recovery

Barco has announced results for the 3rd quarter ending 30 September 2024. These show ‘gradual recovery’, led by the Healthcare division and the Americas region, while market conditions in EMEA remain challenging The 0utlook for 2H24 shows sales around the level of last year, at a full year EBITDA margin of 11-13% Order intake in the third quarter amounted to 232.5 million euro, 3% lower than in the same quarter last year, reflecting growth for Healthcare offset by declines in Entertainment and Enterprise. Demand was strongest in the Americas, with notably higher order intake in Healthcare after excess customer inventory had been consumed by mid-year. Order in-

take in EMEA and APAC declined versus last year. The orderbook stood at 531.4 million euro, about the same level as mid-year. The book-to-bill ratio for the third quarter was above 1. Sales for the third quarter were 223.0-million-euro, 3% lower year-over-year. Growth in both the Americas and APAC was offset by lower sales in EMEA. Healthcare sales grew on an uptake of Diagnostic Imaging in its important American market. In Enterprise, Control Rooms grew in all regions on a strong orderbook, offset by a mid-single digit decline for Meeting Experience, with lower sales in EMEA and APAC, and growth in the Americas.

In Entertainment, Immersive Experience sales declined, partially driven by delayed customer orders in anticipation of new product launches. Cinema’s sales were about flat with the year before. Barco progressed well with a wide range of new product introductions. In Healthcare, a portfolio of home reading radiology displays was introduced at the start of the third quarter, followed by the introduction of the flagship Coronis OneLook mammography display at the start of the fourth quarter. In Enterprise, Barco CTRL delivered a major software release in July, adding new important user features. In Entertainment, the mid-segment projector I600 is lightening up immersive venues since the end

Barco CEO, An Steegen: “In the third quarter of 2024, we saw a gradual recovery, with differences in results by region and division. The EMEA markets continue to experience challenging market conditions across all divisions.”

of the second quarter and launches of the flagship QDX projector and Encore 3 image processing software is planned for later in the year. Finally, HDR Lightsteering hit the big screen with the start of a pilot program in major US exhibition centres.

CEO, An Steegen said: “In the third quarter of 2024, we saw a gradual recovery, with differences in results by region and division. Our Healthcare business was a bright spot, with sales growing and a strong pick-up in orders following the normalisation of customer inventory levels. Barco had another good quarter in the Americas, bringing the topline year-to-date in this region above last year’s. The EMEA markets continue to experience challenging market conditions across all divisions. As we advance through the year, we continue executing our strategy at full force. Our focus for the second semester is on the many planned new products introductions, in addition to cost containment actions and cash flow management.”

The outlook 2024 and beyond is likely to show a gradual recovery, even though market conditions in EMEA continue to be challenging. Management expects topline results in the second half around the level of last year. From 2025, we expect topline growth on a full year basis. Management confirms its expectation of an EBITDA margin of 11-13% for the full year 2024.

RGB expands partnership with Hikvision

RGB Communications and Hikvision have announced an expanded partnership, with RGB now distributing Hikvision’s innovative range of Interactive Flat Panel Displays (IFPDs) across UK and Ireland. This strategic addition enhances RGB’s portfolio, which already includes Hikvision LED displays and CCTV solutions, and strengthens their collaboration, reflecting a shared commitment to delivering high-quality AV solutions. Hikvision’s IFPDs, now available through RGB, boast ultra-high-definition screens, advanced touch capabilities, and seamless system integration, making them an

RGB Communications and Hikvision have announced an expanded partnership, with RGB now distributing Hikvision’s innovative range of Interactive Flat Panel Displays (IFPDs) across UK and Ireland.

ideal choice for educational, corporate and public environments. Designed to enhance creativity and collaboration, these displays offer a powerful solution for the evolving needs of modern AV installations.

To help AV professionals maximise their investment, RGB Communications provides exclusive pricing for registered Hikvision IFPD projects. Customers who register with RGB will benefit from significant cost savings and personalised support from RGB’s expert team, ensuring a smooth and valuable experience from project inception and completion. “We are thrilled to expand our partnership with Hikvision and introduce their advanced IFPDs to our distribution portfolio,” said Andy Atwell, Managing Director of RGB Communications. “This collaboration offers not only cutting-edge display technology but also unique pricing benefits and exceptional support. Our aim is to ensure customers get maximum value as they upgrade their AV system.”

In line with Hikvision’s commitment to sustainability, the company offers a free removal service for outdated technology and packaging with every IFPD project. Customers can enjoy a hassle-free transition as Hikvision takes care of the disposal of old projectors, cables, and other obsolete equipment, reflecting its mission to minimise environmental impact while delivering world-class technology. This expanded partnership underscores the strong, ongoing collaboration between RGB Communications and Hikvision, reinforcing their dedication to innovation, sustainability, and customer satisfaction. Together, they are well-positioned to deliver responsible AV solutions to businesses, educational institutions, and other sectors seeking to enhance interactivity and collaboration.

SMART and onemedia UK distribution agreement

Onemedia has announced a UK distribution agreement with SMART Technologies on their enterprise product line. SMART is known for its position in the education sector, and through this partnership, the company aims to bring its expertise in interactive learning into the business environment. The partnership particularly focuses on the full SMART Business solutions including, NX, GX, MX Pro and QX Pro, specifically designed for the business market

Chris Wood, sales director and owner of onemedia commented, “We are absolutely delighted to be launching this partnership with SMART on their enterprise product line. It was clear after our initial meetings that there was a shared vision between the two companies on how this partnership would benefit and enhance the customer experience. onemedia’s value-add proposition will support our reseller partners in successfully implementing SMART projects in the Enterprise and Higher Education markets and we look forward to the opportunities this partnership will bring for our customers.”

Angela Townsend, UK&I Director at SMART, stated, “We are thrilled to announce our new partnership with onemedia, who will serve as the distribution partner for our enterprise product line. SMART has recently expanded its portfolio with the addition of the SMART Board QX Pro interactive display, offering industry-leading touch technology, inking capabilities, and a user-friendly, embedded interface designed for today’s hybrid work environments. onemedia’s technical expertise in AV and workplace solutions, along with their strong relationships with consultants, will significantly enhance the visibility of our offerings and support our reseller partners in entering this growing market segment. We are excited to embark on this promising partnership with great people who share our values.”

Philips hotel TVs are number one bestselling hospitality range

PPDS has announced another important milestone for its hotel TV range, including the revolutionary Google Cast and Netflix-ready Philips MediaSuite TVs, which have become the number one bestselling hospitality TVs in Europe. Designed exclusively for guest room experiences, the introduction of the Philips MediaSuite series at ISE 2019 set a new benchmark for in-room, home-from-home TV entertainment in hotels, putting guests in control of their viewing experience and transforming the perception of hospitality TVs forever.

With worldwide sales surpassing over half a million at the turn of this year, the highly unique, and futureproof Philips MediaSuite range – available globally across models from 19”-75” – continues to be the preferred TV entertainment solution of choice for new and existing hotels, with sales in Western Europe reaching an all-time high during Q1 and Q2. Using official data from Omdia for Q2, figures show Philips MediaSuite market share in the Benelux region has risen to over 40 per cent, with the DACH region (Germany, Austria, Switzerland), surpassing 45 per cent. In France and the Nordics market share has exceeded 50 per cent and 59 per cent respectively, with one in every two hotels in Sweden now choosing Philips MediaSuite.

In some areas across Western Europe, sales of Philips MediaSuite TVs have increased by 25 per cent compared to the second quarter of last year, with Accor, B&B Hotels, Best Western, Choice, Four Seasons, IHG, Louvre, Marriott, Radisson, and Wyndham, to name just a few regional and international supplier agreements. Outside of Europe, the result continues to surpass expectations, with analysis showing similar rises. Philips MediaSuite is now number one in China and Australia, with significant gains in North America, following the series’ introduction in 2021.

Jeroen Verhaeghe, Global Business Development Di-

Onemedia has announced a UK distribution agreement with SMART Technologies on their enterprise product line.

rector for Hospitality at PPDS, and the innovator behind Philips MediaSuite, commented: “We are thrilled by the continued success of Philips MediaSuite and crucially the positive impact the solution is having on our customers and their guests. In our opinion, the hotel TV simply wasn’t keeping pace with home entertainment. That’s why we created Philips MediaSuite, introducing all the solutions guests love and are accustomed to. Google Cast, Netflix, voice control, plus access to thousands of apps via Google Play, while adding extensive remote management, personalisation, and interactivity, as well as insight features for the hotelier. With our commitment to Android and our global team of industry and technology experts, new updates, capabilities and features are regularly introduced, ensuring Philips MediaSuite keeps pace with guest demands and takes functionality far beyond that of any traditional hotel TV.”

Martijn van der Woude, VP Global Marketing and Business Development at PPDS added: “I am incredibly proud of what we have achieved to date with Philips MediaSuite and delighted that all the hard work our team of innovators puts in daily continues to be recognised. Make no mistake, Philips MediaSuite has set the new benchmark for hotel TVs, with many of our competitors now giving us the greatest compliment by adopting the same strategy. Our innovative leadership in this field has never been clearer than the introduction of Google Cast (formerly Chromecast built-in™) on our TVs in 2019, letting guests access and cast their content from their preferred accounts (including Apple TV+, DAZN, Disney+, Prime, YouTube, and more) directly onto the

PPDS has announced another important milestone for its hotel TV range, including the revolutionary Google Cast and Netflix-ready Philips MediaSuite TVs, which have become the number one bestselling hospitality TVs in Europe.

TV using their own personal device. Simple one touch access for the guest, with no additional wires, dongles, or reoccurring equipment fees for the hotel. We thank all our customers and look forward to bringing more great experiences to hotels and hotel guests around the world with Philips MediaSuite TVs.”

New Genelec Experience Centre in Seoul

Genelec has added Seoul to its growing global network of Experience Centres. Visitors to the new Seoul Experience Centre will receive expert advice on Genelec technology, and enjoy an exceptionally high-quality critical listening environment, from stereo to immersive. The Seoul location joins other existing Genelec Experience Centres across Europe, The Americas and Asia – all of which share the same mission of helping customers to understand and experience the finest in sound reproduction.

Located in the city’s Jongro area, the Seoul Experience Centre is a collaboration between Genelec and its local distribution partner SAMA Sound. Offering a wide selection of solutions from Genelec’s Professional Audio, Installed Sound and Home Audio ranges, the Centre is hosted by SAMA Sound’s Genelec Product Manager Wonjoo Lee and tech specialist Jaehyuk Han, who are

on hand to offer personal demonstrations and advice to customers who pre-book appointments.

The Seoul location is divided into 3 distinct zones. The Immersive Room is designed to allow visitors to experience Genelec’s UNIO monitoring ecosystem, with a 9320A Reference Controller acting as a hub for both 7.1.4 in-room loudspeaker and personal headphone monitoring. The in-room Smart Active Monitoring system comprises a combination of 8351B three-way coaxial monitors and W371A woofer systems in the LCR positions, 8351Bs in the surround and height positions, and a pair of 7370A subwoofers – all configured and calibrated via GLM loudspeaker manager software. With the ability to instantly switch between in-room and personal headphone monitoring, this room showcases how UNIO acts as a seamless bridge between the two, with excellent translation in both directions.

In contrast, the Demonstration Room offers a range of stereo systems for both professionals and audiophiles. A selection of Genelec professional studio monitors can be auditioned, with and without subwoofers, while Home Audio enthusiasts can experience the 6040R floor-standers and the entire range of G series loudspeakers and F series subwoofers. Finally, the Smart IP Zone allows integrators, consultants and users alike to evaluate Genelec’s Smart IP family of PoE installation loudspeakers. Operating via a single CAT cable which delivers audio, power and loudspeaker management, Smart IP is now a key part of Genelec’s Installed Sound offering. Combining exceptional sound quality and networked convenience, Smart IP’s scalability, flexibility

Genelec has added Seoul to its growing global network of Experience Centres.

and speed of installation is leading to its deployment in an increasing number of prestigious global installations. Looking forward to his role as host of the new Centre, SAMA Sound’s Wonjoo Lee comments: “At SAMA Sound, we are thrilled to announce the opening of the Seoul Experience Centre. This space, created with significant support from Genelec, is designed to offer visitors an exceptional audio experience. Here, audiophiles and professionals alike can immerse themselves in Genelec’s innovative technology and discover new dimensions of sound. Moving forward, SAMA Sound and Genelec will continue to collaborate closely to deliver even more advanced audio experiences, and we invite all our customers to stay tuned for future announcements.”

Genelec Business Development Director Ken Kimura adds: “The Seoul Experience Centre offers local customers the perfect opportunity to audition our solutions in a controlled, high quality listening environment, and get expert personal advice in a relaxed atmosphere. As well as showcasing models from all market segments, our Experience Centres provide a unique opportunity for professional customers to experience our new UNIO ecosystem working across stereo and immersive formats. We firmly believe that our Experience Centres are continuing to bring us closer to our global customers, through education and the appreciation of exquisite audio performance.”

Northamber expands cybersecurity division

Northamber PLC has announced the signing of five new distribution partnerships, enhancing its cybersecurity division with the addition of Branddefence, BullWall, Censornet, Hornetsecurity and NETGEAR. This move reinforces Northamber’s commitment to delivering best-of-breed cybersecurity solutions to its network of resellers.

With its roots firmly planted in IT distribution, Northamber has successfully diversified its operations to include divisions that encompass Audio Visual (AV), Unified Communications and Collaboration (UC&C), infrastructure solutions, print, and cybersecurity. The proactive expansion in cybersecurity brands reflects the company’s recognition of the increasing importance of robust security measures in today’s digital landscape. Cybersecurity is a significant focus for Northamber, as the company aims to equip its resellers with the most advanced and reliable technologies available. The new partnerships with Branddefence, BullWall, Censornet, Hornetsecurity and NETGEAR will enable Northamber to enhance its offerings, providing targeted solutions to meet a wide range of client needs.

Grant Reddin, Director of Cyber and Solutions at Northamber, commented, “We understand that effective cybersecurity is critical for organisations across all industries. By partnering with these top-tier brands, we are not only strengthening our cybersecurity portfolio but also affirming our commitment to equipping our resellers with the best technologies available. Together, we will empower businesses to safeguard their digital environments against evolving threats.”

The addition of these five industry-leading partners brings together a diverse range of cybersecurity solutions, designed to address the unique challenges faced by businesses today. As cybersecurity becomes

increasingly central to business strategy, Northamber continues to position itself at the forefront of the industry, ensuring its partners have the resources and support necessary to succeed. The recent partnerships follow the recent acquisition by Northamber of prominent Cybersecurity specialist, Renaissance Contingency Services Ltd based in Ireland, further demonstrating its commitment to the sector.

CUK Group to distribute RF Venue

RF Venue, the USA-based manufacturer of antenna systems and RF essentials for wireless mics and in-ear monitors, are pleased to announce a new and exclusive distribution partnership for the UK and Ireland with CUK Group. The new arrangement will improve access to RF Venue products for integrators and live sound providers. Stock will ship directly from CUK’s East Kilbride distribution centre, with customers purchasing in their local currency, whether that be Pounds or Euros. “CUK Group are a perfect fit as a distribution partner. Not only do they have a strong presence in both the live and installation markets, but they also share our philosophy when it comes to customer support with the ability to provide the service, training and technical backup that customers have come to expect from RF Venue,” says Jay FitzGibbons, International Sales Manager at RF Venue.

James Lawford, Channel Manager at CUK Group continues “We are excited to start this new partnership with RF Venue. The company’s enviable reputation for ensuring reliable wireless transmission and reception is the reason I have spotted their Diversity Fin and CP Beam antennas at many events over the years. RF Venue’s latest architectural products mean that our integration customers will also be able to benefit from their innovative technologies although I may have more trouble spotting these unobtrusive products in situ”.

XR: the new face of safe and effective training?

The best definition of Extended Reality (XR) that we have come a across is: “The spectrum of virtual and augmented experiences, which merge the physical and virtual worlds to create engaging and immersive environments where users can interact with computer-generated elements in real-time”. The current, limited, market for XR applications embraces everything from recreation to collaboration, and product development, but is in the training sector where XR is really making inroads. And yet, the AV community has been relatively slow to adopt a technology that has the potential be a gamechanger. AV News investigates.

What’s your opinion about XR? It’s a consumer technology that doesn’t really affect me? It sounds interesting, but my AV customers are not yet asking for it? It’s early days, and the AV applications are not really in place? Hopefully, by the end of this piece, we might be able to convince you that the time to take an interest in XR is now, if you are to make the most of the opportunities arising in training!

XR applications: effective training

Training is recognised as beneficial to employers on a number of levels. First, a skilled and knowledgeable workforce improves productivity. Second, an engaged and motivated workforce offers much better employee retention. And finally, training obviously enhances user adoption of new technologies and working practices. The problem is that training can be both expensive and not immediately reflected in improved productivity.

But what if training can be conducted outside the production facility, and so not impacting negatively on production. Or perhaps simulating actual, and possibly dangerous, working processes without placing employees at any risk? XR technology is emerging as a pivotal tool in reshaping employee training programs.

As an umbrella term encapsulating Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and everything in between, XR is very adept at creating ‘realistic’ simulated environment, in which employees can communicate, engage with information and even change industry practices. For example, XR simulations allow oil and gas companies to conduct realistic emergency response drills, such as oil spills, gas

leaks, or well blowouts, without full-scale, and perhaps dangerous, physical exercises. Training, therefore, both enhances workforce safety and efficiency, while reducing risks and operational errors. Operators of heavy machinery can enhance their proficiency, promote safety, minimize downtime and optimize equipment performance.

But, how do the costs of XR training compare with traditional methods? XR Guru reports a recent study, conducted by PwC, in which XR-trained employees completed training up to four times faster than classroom learners, and one and a half times faster than on line learners. The same study found that XR learners were 275% more confident to act on what they had learned during training, leading to better knowledge retention. Despite spending an average of $1,300 per employee annually on training, research shows that learners forget 70% of the content within 24 hours - and nearly 90% in a month! In addition, over 90% of executives participating in a survey conducted by Accenture agree existing employee training methods need to be more effective. XR can be the answer, bringing static concepts to life. XR-based learning taps into the power of interactive, visual 3D models to augment the learning experience. Thermopylae has found that trainees respond and process visual information at a higher rate. Their study shows 90% of information transmitted to the brain is visual, with humans processing images 60,000 times faster than

text. XR tools encourage ‘learning by doing’ which facilitates the absorption and retention of information.

Office applications of XR training

XR can simulate real-life scenarios in a safe and adaptable settings which go way beyond oil and gas platforms or even building sites. Adequate, impactful training is recognised as being vital for a successful business, changes on the workforce necessitate companies adapting their training programs to suit. New generations prefer more immediate and/or face-toface feedback, and are motivated by personal growth, preferring flexible work environments. Organizations dealing with a geographically distributed workforce face a nightmare for HR, when trying to implement consistent and effective training programs for employees in different locations, age groups and backgrounds.

Integrating XR into a training regime which can help employers with recruitment and retention, by making learning more interactive and engaging. This is known which to improve both onboarding and staff retention. Businesses around the globe are under pressure to reskill and upskill their workforces, with XR emerging as an effective tool to reduce costs, remove distance barriers, improve productivity, enhance learning, and reduce errors. SynergyXR has produced a series of webinars which examine the comparative cost, time

FEATURE

invested in training and even the physical risks associated with training on physical plant, versus XR. Aside from these mechanical skills, equipment operation, maintenance procedures, and troubleshooting, XR can provide huge diversity of hands-on training experiences in controlled environments. Increasingly demand for training extends to ‘soft skills’, like leadership, communication and conflict resolution through simulated interactions with virtual characters.

In addition to these interpersonal skills, XR training enables employees to practice handling various customer scenarios, leading to improved customer satisfaction and brand reputation. Importantly, XR training can even enhance sales and negotiation skills. SynergyXR offers tools whereby sales professionals can engage in realistic customer interactions and practice persuasive techniques in virtual scenarios, leading to increased sales effectiveness and customer conversions. The integration of XR into corporate training programs brings forth a plethora of benefits:

• Enhanced Learning Engagement: XR’s immersive nature captivates learners, fostering deep engagement and facilitating better retention of information.

• Risk-Free Skills Development: Simulated environments allow employees to practice and hone their skills without the fear of real-world consequences.

• On-Demand Learning: XR Training can be accessed anytime, anywhere, making it an incredibly flexible learning solution.

• Scalability: Once developed, XR training programs can be deployed across an organisation, providing a cost-effective solution for large-scale training needs.

• Valuable Data Insights: XR platforms can track a user’s performance and engagement, offering actionable insights to further refine training strategies.

Industrial applications of XR training

Beyond sales and other office-based activities, XR supported training is making inroads into training workers on complex manufacturing and mechanical operations, assembly processes, and compliance to safety protocols. This is not just a matter of upskilling it has been found to reduce errors and downtime. At the opposite end of the spectrum to most offices, oil rigs can be dangerous places to work. They’re often located in remote locations, such as the middle of the sea or a desert. Personnel need to contend with such extreme work environments, along with heavy machinery and flammable materials. XR tools are often used to provide tailored training to oil and gas employees to acclimatise them to the environment and reinforce work and safety protocols designed to minimise workplace hazards. High-risk industries include sectors where personnel are subjected to heightened risks of accident or injury due to the nature of the training or work involved. Typical high-risk industries include military, aerospace, law enforcement, oil and gas and heavy manufacturing, among others.

Training employees in these industries through traditional methods often means they’re subjected to high levels of risk in order to emulate the real-life conditions they’re likely to confront on the job. While automation and remote work have the potential to mitigate some of these incidents, particularly with manufacturing and private industries problems still exists. XR is increasingly becoming a mainstream technology to help deliver improved training programs where learners can upskill themselves without the risk of physical harm.

Medical applications of XR training

The new levels of efficiency achievable with XR training are arguably even more important when dealing with public resources already under pressure. In the healthcare field, XR tools are now used for surgical simulations, patient care and emergency response training. XR both allows medical professionals to refine their skills without risking patient safety and relives the concentration of training in a handful of centres of excellence. XR has emerged as a powerful tool with the potential to revolutionise the healthcare sector. In response to the growing demand for specialised medical knowledge, Imperial College’s Faculty of Medicine has launched a new programme entitled ‘XR in Healthcare Education and Clinical Practice’. Developed by the Department of Surgery and Cancer and Imperial’s School of Medicine, in collaboration with

the Interdisciplinary EdTech Lab and Digital Media Lab, it is planned to allow learners to embrace XR as a transformative force in the healthcare landscape.

The combined team brought in experts in simulation and other innovative technologies to explore the strategic integration of XR in medical education and clinical settings. By emphasising the experience-driven application, the programme addressed the issue of indiscriminate adoption of XR technology without clear objectives, leading to more purposeful and impactful implementations. The core objective of the programme was to empower individuals enthusiastic about XR to channel their passion into uplifting medical education and clinical practice. By imparting fundamental principles and real-world lessons, participants gained multidisciplinary perspectives on how XR can be successfully integrated into healthcare. Imperial has already witnessed a diverse range of applications for XR technology. These include:

• Education: XR is being utilised to enhance medical training, providing simulated environments for complex anatomy lessons, surgical skills, and emergency medical procedures.

• Access: XR is enabling remote access to medical support and expertise, bridging geographical barriers, enabling education during the pandemic, and facilitating knowledge exchange.

• Visualisation and conceptualization: XR is helping to visualise medical concepts and treatment plans,

fostering a deeper understanding among medical practitioners and patients alike.

• Clinical practice: XR is finding applications within hospital wards and surgical operations, supporting treatment decisions and improving patient outcomes.

• Planning: XR technology is assisting in planning, streamlining workflows and enhancing the precision of medical interventions.

Imperial’s School of Medicine became the first in the UK to use XR as part of their curriculum to train future doctors. XR was found to offer transformative opportunities in the realms of medical education and clinical practice, reshaping the way healthcare professionals learn, train, and deliver care. In medical education, XR provides immersive and interactive learning experiences, enabling students and trainees to practice things like complex surgical skills, anatomy lessons, and emergency medical procedures in simulated environments. This fosters skill development and confidence without jeopardizing real patients.

The integration of XR also holds the potential to serve as a digital logbook, streamlining documentation and progress tracking for medical students and practitioners. In the clinical setting, XR proves invaluable in remote ward rounds, allowing healthcare professionals to virtually visit patient wards without the need for a physical presence, aiding infection control measures and reducing healthcare worker burdens. Additionally, XR enables distributed ward rounds, where experts from diverse locations convene virtually to discuss new protocols, innovative methods, and rare clinical cases, fostering a network of collaborative learning.

XR can also be used for holographic content for clinical communication, enabling medical professionals to share clinical details and collaborate from remote locations, thereby enhancing overall patient safety. And as XR technology continues to evolve, new applications and innovative use cases will emerge, further augmenting the quality of healthcare delivery and medical training. In fact. XR technology presents a paradigm shift in the way medical education is delivered, and clinical practice is executed. With its potential to create immersive, interactive, and remote experiences, XR offers new horizons in training, assessment, and healthcare delivery.

Conclusion

The XR market is an example of a technology where end-user applications using technologies developed by a handful of tech giants and a few specialist developers. XR is being developed for business customers even ahead of acceptance as a robust consumer technology. XR is no longer seen as an experimental technology for training applications. It’s very much a proven methodology that has and continues to show results. It’s not hard to envision a future where it replaces much of conventional training across industries to minimise risk and improve productivity

Top 10 LED displays: illuminating the world’s skylines

LED displays have transformed the way we experience visual media, providing vibrant and dynamic content in public spaces across the globe. From large-scale entertainment venues to bustling commercial districts, these screens captivate audiences with their impressive size and clarity. This article presents the Top 10 LED displays on view across the world, highlighting their dimensions, locations and distinctive features. Each display serves not only as a medium for advertisements and entertainment but also enhances the architectural landscape of its surroundings, making them iconic landmarks in their respective cities.

Here is our Top Ten of installed LED displays:

10. Times Square NASDAQ Tower

Size: 11,000 square feet

Location: Times Square, New York City, USA

Details: This LED display is a prominent feature in Times Square, primarily used for financial updates, advertising, and special events. It is one of the tallest vertical displays in the area, contributing to the iconic atmosphere of Times Square and serving as a focal point for millions of tourists and residents daily

9. Burj Khalifa LED Display

Size: 32,292 square feet

Location: Burj Khalifa, Dubai, UAE

Details: The LED display on the world’s tallest building is used for large-scale light shows during significant events such as New Year’s Eve and national celebrations. The display covers part of the building’s facade, and its content can be seen from miles around, making it a key element in Dubai’s skyline and tourism.

8. Citi Tower LED Display

Size: 61,000 square feet (5,667 square metres)

Location: Citi Tower, Lujiazui, Shanghai, China

Details: This LED screen wraps around Citi Tower in Shanghai’s financial district. It is one of the largest LED displays in Asia, displaying dynamic content, including advertisements and artistic visuals, and enhancing the city’s modern urban landscape.

7. Mercedes-Benz Stadium Halo Board

Size: 63,000 square feet

Location: Mercedes-Benz Stadium, Atlanta, Georgia, USA

Details: The Halo Board is a 360-degree, ring-shaped LED display suspended above the field at MercedesBenz Stadium. It provides live video, replays, and advertisements during events. Its unique design ensures that the content is visible from all seating areas, improving the viewing experience for spectators.

6. The Infinity Screen by Samsung

Size: 70,000 square feet

Location: SoFi Stadium, Inglewood, California, USA

Details: The Infinity Screen is the world’s largest 4K, dual-sided LED display, hanging over the field at SoFi Stadium. It displays live content, game statistics, and advertisements, ensuring high-quality visuals for fans from every seat. The screen is a significant feature of

the stadium, contributing to its reputation as one of the most technologically advanced sports venues in the world.

5. The Place LED Screen

Size: 80,729 square feet (7,500 square metres)

Location: Beijing, China

Details: This large digital canopy stretches above a busy pedestrian area in Beijing, displaying a mix of advertisements and artistic content. It is a major attraction in the city’s commercial district and serves as an entertainment hub for locals and tourists.

4. Mall Taman Anggrek LED Screen

Size: 93,374 square feet (8,675 square metres)

Location: Jakarta, Indonesia

Details: This LED display covers the facade of Mall Taman Anggrek, one of the largest shopping malls in Indonesia. It features vibrant digital content and advertisements, enhancing the shopping experience and solidifying the mall’s status as a key commercial destination in Jakarta.

3. Resorts World LED Screen

Size: 100,000 square feet

Location: Resorts World Las Vegas, Nevada, USA

Details: The LED screen at Resorts World Las Vegas wraps around the building’s exterior, displaying advertisements and digital art. Its massive size and prominent location on the Las Vegas Strip make it a visual centrepiece of the city’s

2. Fremont Street Experience

Size: 130,000 square feet

Location: Fremont Street, Las Vegas, Nevada, USA

Details: The Viva Vision canopy, part of the Fremont Street Experience, is a giant LED display spanning five city blocks. It provides light shows, music, and digital content, drawing millions of visitors each year. The canopy creates a unique, open-air entertainment environment in downtown Las Vegas.

1. MSG Sphere

Size: Approximately 160,000 square feet (15,000 square metres)

Location: Las Vegas, Nevada, USA

Details: Opened in September 2023, the MSG Sphere is the largest LED display in the world. Its exterior is fully programmable, capable of displaying diverse digital content. Inside, the Sphere offers an immersive experience for concerts, performances, and events, utilising cutting-edge audiovisual technology. The MSG Sphere’s size and technological capabilities make it a global landmark in entertainment.

Alfalite has been selected by Telefónica Tech, the technology arm of the global telecom giant Telefónica, to complete one of the standout installations at the new Espacio Movistar, the company’s latest flagship venue. Located in the iconic Telefónica Building on Madrid’s Gran Vía, the project is part of Telefónica’s 100th-anniversary celebrations. Alfalite has designed and installed a five-sided immersive LED cube, covering three walls, the floor, and the ceiling, using its Alfalite Modularpix Pro 1.5 ORIM panels. The LED cube creates an immersive sensory experience for visitors, leveraging state-of-the-art visual technology. The cube’s multiple high-resolution screens, combined with the durability of Alfalite’s panels, deliver breathtaking image quality, drawing viewers into dynamic and immersive content. The installation is part of Telefónica Tech’s strategy to infuse innovation into Espacio Movistar, a space where technology meets entertainment. Telefónica is one of the largest telecommunications companies in the world, with operations in Europe and Latin America. Headquartered in Madrid, it provides mobile, fixed-line, and broadband services to millions of customers, pioneering digital transformation through its subsidiaries and services. Telefónica Tech, the company’s innovation hub, focuses on the integration of systems and technologies to make businesses more efficient, sustainable and resilient. Espacio Movistar spans 2,800 square meters across two floors in the heart of

Madrid. More than just a showroom, it is a fully interactive tech and entertainment hub where the company showcases its vision of the future of communication and digital services. The space includes movie theatres, TV production sets, content recording studios, gaming areas, and environments for creating audiovisual content. It is designed to be a modern landmark that merges technology, entertainment, and Telefónica’s century-long legacy.

One of the central attractions of Espacio Movistar is Alfalite’s immersive LED cube, which provides visitors with a unique visual journey. The five-sided installation allows for a 360-degree immersion into rich digital environments, accompanied by surround sound and striking visual effects. Positioned at the intersection of leisure, culture, and entertainment, the cube is expected to become a highlight of Madrid’s vibrant tech scene. Luis Garrido, executive director of Alfalite, emphasized the significance of the project: “We are honoured to have been chosen by Telefónica Tech to be part of such a prestigious installation. Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.” Espacio Movistar is open to the public at the Telefónica Building on Gran Vía, offering free admission and a unique opportunity to explore the intersection of technology and entertainment in the heart of Madrid.

Alfalite installs an immersive LED cube in Madrid

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d&b audiotechnik helps Massive Attack set green benchmark

When Massive Attack played a one-off gig in their hometown of Bristol on 25 August, their focus was firmly on event sustainability. For this show, which marked a quarter-century of climate activism for the band and set a new standard for touring and live event sustainability, they chose a sound system from long-term partner –and staunch sustainability advocate – d&b audiotechnik. Massive Attack’s ‘Climate Action Accelerator’ gig is a showpiece event for live music sustainability

Staged at Clifton Down on 25 August, Act 1.5 Climate Action Accelerator set a new benchmark for the event industry by being the lowest carbon gig of its size ever staged. Everything was considered: plant-based food, compostable loos, promotion of public transport, recyclable serving items and a site powered entirely by renewable electricity. As Massive Attack themselves put it, the event was to “trial new standards for the decarbonisation of live music”. It’s a cause close to the band’s heart, and to the heart of d&b: the company is committed to the improvement of sustainability practices throughout live event production.

To fulfil their requirements, Massive Attack approached d&b audiotechnik supplier Southby Productions. The solution would embrace the event’s sustainability ethos, while providing the long throw necessary to cover the large audience area with high quality sound. In response, Southby’s Henry Cook specified a system of elements from d&b’s SL-Series (including GSL, KSL and XSL). These were chosen for their groundbreaking full-bandwidth directivity control and cardioid performance, which helps keep sound energy where it is wanted. In addition, the GSL and KSL delivered the required level over distance, while the use of d&b ArrayProcessing ensured optimum clarity and control. The production also demonstrated commitment to environmental protection by using the proven d&b NoizCalc software. This tool not only accurately predicts but also minimises the impact of noise emissions, ensuring the protection of both local residents and the environment. This reinforces a responsible and sustainable approach to event management.

Cook says, “The site suffers from very close proximity

to residential housing, so deploying d&b SL Series with the many control and prediction tools available to us was the most obvious choice for all involved.” Importantly, these tools included the proven power of d&b’s NoizCalcA software to both predict and mitigate the effects of off-site noise. “We are grateful to the application and support team at d&b who helped us with the NoizCalc and offsite noise emission management as well as providing onsite support for the load-in and show day,” says Cook.

Southby’s system tech Dan Leaver says, “d&b’s assistance with NoizCalc enabled us to provide Aria Acoustics (responsible for off-site noise monitoring) with accurate predictions of levels both on-site and off, which meant there were no surprises for us once on site. The system and the show were a great success, exceeding the expectations of all the stakeholders.”The chosen system used two main hangs of GSL (each 12x GSL8 and 4x GSL12), with 20 SL-SUBs (10x double-stacks) and V10P loudspeakers as front-fills. The KSL (the mid-sized member of the SL-Series) was used for the left delay hang, while XSL boxes (the smallest of the SL-Series) formed the out-hangs, as well as the centre and right delay hangs. The entire system was powered by d&b’s energy-efficient D80 and D40 amplifiers, with DS10 audio network bridges seamlessly interfacing the

d&b amplifiers with the Dante network. This setup enabled high sound pressure levels while maintaining low power consumption, delivering both powerful performance and energy efficiency.

The power setup also broke new ground. “This was the first major event running a large d&b system from a battery, instead of the conventional fossil fuel generator,” says Leaver. “This proved to be a great success, with no effect on power draw and still allowing the system to run without any issues.” Mixing at FOH was once again Robb Allan, Massive Attack’s long-serving sound engineer and Principal Product Manager, Soundscape at d&b audiotechnik. Allan says, “There’s only one system that delivers the power, dynamic range and detail I need for Massive Attack and that’s GSL. I need to feel the kick drum in my chest but have enough musicality and separation in the low end to hear every note of the bass naturally, without gaps or modulation. There are nine different vocalists in the show, from whispery rapping to full-voiced soul. I love that I can hear every syllable of each. I don’t know how the SL range does it, but nothing else lets you feel that the vocalist is performing right next to you, even when there are 40,000 people in a field. I’m proud to be part of an event that demonstrates the way our industry can be more sustainable and kinder to the environment.”

Staged at Clifton Down on 25 August, Act 1.5 Climate Action Accelerator set a new benchmark for the event industry by being the lowest carbon gig of its size ever staged. (Photo: Ray Baseley)

PPDS appoints LED ‘all-rounder’

PPDS has appointed the highly experienced LED ‘allround’ specialist, Carles Forné, to its EMEA based Technical Sales Support team. Accepting the newly created role of Solutions Manager LED for South EMEA, Barcelona-based Carles brings an invaluable set of specialist skills to PPDS, with 360-degree technical expertise and product experience in the indoor and outdoor LED market, including sales, distribution, repairs, and project management.

Continuing a fast paced and prosperous seven-year career, Carles has amassed enviable knowledge and experience of all major LED manufacturers, including PPDS’ evolving portfolio of advanced Philips LED solutions, gained from various product management and service technician roles. Reporting to PPDS Director of Technical Sales Support, Jan Van Tieghem, Carles’ new role as Solutions Manager LED for South EMEA will see him play an intrinsic role in developing and executing the company’s accelerated growth strategy and ambitions in Southern EMEA, with Spain, Portugal, France, Italy, and Greece among the territories he will cover.

Among his key responsibilities include pre- and postsales LED support and driving a greater understanding of the benefits available with Philips dvLED across all market verticals within these territories. Commenting on his appointment, Carles said: “PPDS has made some incredible strides, going from a near unknown in the LED market, to engineering a growing number of unique features that stand the product apart. Whether it is new adopters to the technology or those looking to upgrade, Philips direct view LED is an integral part of the conversation, with examples of installations – including indoor, outdoor, and All In One – increasingly prevalent in almost every area. “The opportunities to support the partners joining PPDS on this growth story are clear and I’m incredibly excited to join the team during this exciting phase of our shared journey.”

Jan Van Tieghem added: “With his diverse knowledge and experience of the LED market, together with an

existing understanding of our solutions and business ethos, Carles is the ideal fit for this important role. As a company, we have ambitious growth targets for our LED business. Supporting those installations with the same levels of technical expertise as for all our other Philips Professional Displays is essential, and it’s vital we have the right people on board. On behalf of everyone at PPDS, I welcome Carles to the team.”

PPDS has appointed the highly experienced LED ‘all-round’ specialist, Carles Forné, to its EMEA based Technical Sales Support team.

Orban promotes of Dennis van Benthem

Orban has announced the promotion of Dennis van Benthem to the position of Senior Technical Support Engineer. In this expanded role, Dennis will be responsible for providing advanced technical support, developing customer-focused solutions and contributing to the ongoing innovation and excellence that Orban is known for worldwide. Dennis has been with Orban since 2013 having served as Orban Europe’s Sales and Technical Support Engineer for Europe, Asia, Africa & Pacifica from 2013-2015. During Dennis’ time at Orban, he spent five years based at Linfair, Orban’s dealer in China, and then returned to Europe in 2020 and has been based in the Netherlands ever since.

With over 25 years of experience in the broadcast industry, Dennis continues to bring a wealth of knowledge in systems engineering, customer relationship manage-

ment and technical training. His deep understanding of Orban’s products, combined with his problem-solving skills, has been instrumental in maintaining high levels of customer satisfaction and operational efficiency. Dennis has been an invaluable member of our team, providing exceptional support and insights that have enhanced our service offerings,” said David Day, CEO at Orban. “His promotion to Senior Technical Support Engineer reflects his dedication, technical expertise, and commitment to our customers.””

Dennis has a proven track record in resolving complex technical issues, designing and implementing support processes, and fostering a culture of excellence within the technical support team. In his new role, Dennis will lead key projects, support Orban’s strategic objectives, and continue to strengthen relationships with clients across Europe and Asia.

Mitch Rauch joins Powersoft as sales director

Powersoft has announced the appointment of Mitch Rauch as its new sales director for the US market. With more than 20 years’ pro-AV channel management experience, Mitch’s expertise will be a major asset as Powersoft continues its growth in the United States. Mitch, formerly of Opticis, Vivitek and BenQ, among other wellknown AV industry names, will be based in Powersoft’s US headquarters in Flanders, New Jersey. There, he will focus on driving growth in existing verticals while also exploring new opportunities for Powersoft’s patented, high-end audio technologies. “I’ve spent over two decades managing professional AV channels, and I see huge potential for growth with Powersoft,” says Mitch.

“The reputation of the brand is rock solid, and the people within the company are committed to delivering best-in-class service to both our dealer base and the venues we work with. That level of dedication is something I’m excited to be a part of.”

Mitch came to Powersoft after being impressed by the praise that its amplifier platforms receive from integrators and end users across the US audio market.

“A friend of mine who had just completed a job with Powersoft couldn’t stop raving about the amplifiers,” he explains. “The very next day, I saw a job opening fora role with them and took it as a sign to pursue the opportunity. After speaking with industry colleagues, all of whom told me Powersoft is the best in the business, I knew it was the right decision.” In his new role, he hopes to help expand Powersoft’s footprint tin the US, with the aim of becoming the market leader in power amplification for the pro-audio sector in the next three to five years. The US market currently makes up around a quarter of Powersoft’s revenue–a figure that is expected to increase in the coming years.

Tom Knesel, general manager and COO of Powersoft US, comments: “We are delighted to welcome Mitch to the Powersoft family. His deep industry experience will be key to our future growth in North America, and we couldn’t be happier to have him on board.” Mitch Rauch adds: “I’m looking forward to working closely with the team and our industry partners to build on the successes that have already been achieved.”

Powersoft has announced the appointment of Mitch Rauch as its new sales director for the US market

Orban has announced the promotion of Dennis van Benthem to the position of Senior Technical Support Engineer.

Brompton Technology appoints Hassan Abu Minshar

Brompton Technology has announced the appointment of Hassan Abu Minshar as Technical Sales Manager for the MENA (Middle East and North Africa) region. Hassan brings to his new role over two decades of experience in the Pro AV industry and in live events.

Prior to joining Brompton, Hassan worked with image processing manufacturer Analog Way where he successfully managed sales and operations in the

Brompton Technology has announced the appointment of Hassan Abu Minshar as Technical Sales Manager for the MENA (Middle East and North Africa) region.

Middle East, and built strong relationships with rental and staging companies, AV system integrators and LED manufacturers. His proven track record makes him an excellent addition to Brompton’s team. Hassan expressed his excitement about joining Brompton, stating, “I am thrilled to be part of a company that I have long admired for its commitment to delivering exceptional award-winning products. Brompton’s reputation for innovation and customer support aligns perfectly with my own values. I look forward to working within such a talented team to drive growth and success in the MENA market.”

“We are delighted to welcome Hassan to the Brompton family,” adds Lotta Schiefer, Director of Sales at Brompton. “His extensive experience and deep understanding of the MENA market will be invaluable as we continue to expand our presence in the region. Hassan’s dedication to customer satisfaction and his ability to build strong relationships will undoubtedly contribute to our ongoing success.”

Quam appoints industry veteran Todd Eddy

Quam Nichols has announced the appointment of Todd Eddy as Vice President of Sales and Marketing. In this role, Eddy will be responsible for driving Quam’s sales and marketing initiatives, with a focus on building strong relationships with integrators, distributors and consultants expanding the company’s reach within the Commercial Sound, Emergency Communication and Fire Signalling sectors.

Eddy brings a wealth of industry knowledge, with over two decades of experience in selling to and managing large territories and teams in the integration and manufacturing space. His recent leadership in the Pro AV, IT, and Mass Notification Communication manufacturing fields has been instrumental in driving growth and innovation. Eddy’s deep understanding of the market and his hands-on approach will play a key role in positioning Quam for continued success and growth.

“I’m thrilled to join Quam at such an exciting time in the industry,” said Eddy. “The commercial sound, emergency communication and fire signalling sectors are evolving rapidly, with an increasing demand for scalable, cost-effective solutions that are easy to install and maintain. Quam, with its strong manufacturing heritage and commitment to quality, is uniquely positioned to lead in this space. I look forward to working with Quam’s highly experienced team to further strengthen our dealer and distributor relationships, while helping to grow the brand and ensure we continue meeting the needs of our customers.”

AV News Awards Deadline Alert!

There are just 30 days to the deadline for submitting nominations to the coveted AV News Awards 2025. To find out how to submit your nominations, for the personal, technology, project or organisation categories, please consult the AV News web site (avnewsonline. com) or see the online entry forms (AV News Awards 2024 (jotform.com). The Awards Presentation Ceremony 2025 takes place on Tuesday 4 February in a new larger venue in the Fire de Barcelona, as part of ISE 2025. All entries must be submitted before the 1st December 2024.

AI futurist Brian Solis to present ISE Keynote

Globally acclaimed digital analyst, author, and visionary Brian Solis will take the stage at ISE 2025 on Tuesday 4 February to present the Opening Keynote. Known for his profound insights into the intersection of technology, business, and culture, Solis will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI). Solis, Head of Global Innovation at cloud-based platform ServiceNow, was named a ‘Top AI Leader’ for 2024 by Rethink Retail, recognising him as pioneer of AI integration. He is also well-known as an author of over 60 industry-leading research publications

and eight best-selling books exploring disruptive trends, corporate innovation, business transformation and consumer behaviour. His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.

As next year’s ISE evolves with exciting new features, a reimagined content programme, and a strong focus on AI, Solis’ keynote address is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organisations for an AI-defined future. In his ISE 2025 Opening Keynote, Solis will explore the future of tech development driven by AI, the opportunities, and challenges for the pro AV and systems integration business and the role each of us plays in shaping the future. He will delve into why automation has become the standard rather than the objective, why augmentation is the key to setting businesses apart, and how leaders can cultivate the mindset needed to unlock the potential of becoming an AI-first, exponentially growing organisation. The keynote will also address industry pain points such as inertia, business contact loss and outdated systems, providing solutions that restore connections and drive progress.

Brian Solis said: “I’m beyond excited and also inspired to explore the possibilities AI creates for pro AV and sys-

tems integration leaders. While there’s a ton of uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we’ll learn how to find clarity in the unknown and lead the way for everyone to follow. See you in Barcelona!” Mike Blackman, Managing Director of Integrated Systems Events, add-

acclaimed digital analyst, author, and visionary

will take the stage at ISE 2025 on Tuesday 4 February to present the Opening Keynote.

ed, “We are thrilled to announce that Brian Solis will be joining us as our Opening Keynote speaker. AI is a key

Globally

Brian Solis

AV News Awards 2025 – an industry highlight in the world’s biggest AV event!

The AV News Awards programme began as a recognition of excellence acknowledging achievements within the AV industry. What started as a simple certificate, distributed from the offices of AV News, soon evolved into a live event at ISE 2013. As the AV News Awards out-grew its allocated space in the Rai Amsterdam, Increasing demand resulted in further expansion with ISE’s move to Barcelona. The event continues to on grow, with record numbers of nominations year-on-year and hundreds of industry experts attending the Award Winners Presentation on the first day of ISE- the first event in the trade show itinerary even before the doors open.

Sponsoring

the AV News Awards

The AV News Awards are hosted as a key element of ISE, the world’s largest AV technology event. The exclusive Award Presentation serves as a network-

ing opportunity and can enhance your business’s industry presence. Participating in the AV News Awards provides excellent exposure and offers a strong Return On Investment (ROI). It enables connections with non-cowmpeting businesses, fostering potential collaborations in the future. Event sponsorship boosts brand recognition before, during, and after the event, exposing your company to new audiences.

Why enter the AV News Awards?

Where innovation is the driving force, recognition and validation play a pivotal role. Impartially Judged Awards stand as a recognition of excellence, celebrating the groundbreaking contributions of individuals, organisations, projects and products that push the industry forward. Here we highlight the top 10 significant benefits that technology Awards bring:

1. Celebrate innovation and excellence in solutions and services

2. Boost industry recognition

3. Amplify visibility

4. Create networking opportunities

5. Build customer trust and confidence

6. Highlight benchmarking and improvement

7. Enhance end consumer confidence

8. Support sustainability

9. Underline community engagement

10. Inspire succeeding generations

The AV News Awards programme began as a recognition of excellence acknowledging achievements within the AV industry. What started as a simple certificate, distributed from the offices of AV News, soon evolved into a live event at ISE 2013. As the AV News Awards out-grew its allocated space in the Rai Amsterdam, Increasing demand resulted in further expansion with ISE’s move to Barcelona. The event continues to on grow, with record numbers of nominations year-on-year and hundreds of industry experts attending the Award Winners Presentation on the first day of ISE- the first event in the trade show itinerary even before the doors open.

Sponsoring the AV News Awards

The AV News Awards are hosted as a key element of ISE, the world’s largest AV technology event. The exclusive Award Presentation serves as a networking opportunity and can enhance your business’s industry presence. Participating in the AV News Awards provides excellent exposure and offers a strong Return On Investment (ROI). It enables connections with non-cowmpeting businesses, fostering potential collaborations in the future. Event sponsorship boosts brand recognition before, during, and after the event, exposing your company to new audiences.

Why enter the AV News Awards?

Where innovation is the driving force, recognition and validation play a pivotal role. Impartially Judged Awards stand as a recognition of excellence, celebrating the groundbreaking contributions of individuals, organisations, projects and products that push the industry forward. Here we highlight the top 10 significant benefits that technology Awards bring:

1. Celebrate innovation and excellence in solutions and services

2. Boost industry recognition

3. Amplify visibility

4. Create networking opportunities

5. Build customer trust and confidence

6. Highlight benchmarking and improvement

7. Enhance end consumer confidence

8. Support sustainability

9. Underline community engagement

10. Inspire succeeding generations

Entering the AV News Awards is a strategic step that carries a multitude of benefits, both to individuals and organisations. These Awards not only validate your hard work and expertise but also differentiate you in a competitive landscape, enhancing your reputation, trustworthiness and visibility. Moreover, they motivate innovation, pushing the boundaries of what’s possible in the ever-evolving world of technology. Whether you’re an innovator, a tech company, or an aspiring professional, entering the Awards can be a game-changing move in your journey to success and recognition.

How to win an AV News Award?

As the AV News Awards programme has evolved so has the Award trophy - from a simple certificate to a custom glass trophy. Today the Award is showcased in many trophy cabinets across the world. To win one of these coveted trophies, the process is simple: First – Submit a nomination for each product, person, project or organisation in the appropriate Award categories by the deadline of the 1st December 2024. Second – Add supplementary information, images, videos or testimonials if you think it will help the judges reach a favourable decision.