the F O O D
Tuesday 17 Nov 2009
Fi and Ni Conference Programmes Today
An overview of today’s sessions from an impressive line-up of experts. There may still be places left if you hurry! page 19
The FI Excellence Awards Are Here
Which are the ingredients with the X Factor? Check out the nominations ahead of tonight’s Awards Ceremony. page 3
Exhibitor Listing
A-Z listing of more than 1,200 exhibitors with stand numbers. page 21
Floor Plan
The exhibition floors mapped out to help you find the stands, conferences and seminars you’d like to visit today. page 21
Visit The New Product Zone
See the latest innovations from some leading suppliers. page 46
Seminars Today
A multitude of topics from an array of different speakers. page 46
Lunchtime Session
Meet a creative chef in action, get some inspiration! page 46
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I N G R E D I E N T S
E U R O P E
Upturn in exhibitor numbers despite economic downturn The fact that many of Europe’s economies are still in the doldrums has done nothing to deter companies from exhibiting at Fi (Food ingredients) and Ni (Natural ingredients) 2009. 1,259 exhibitors have taken space at the trade show, Europe’s largest ingredients industry gathering. This represents a 12% increase on 2007 figures, and the amount of space dedicated to the show floor is also up on 2007, by just over 8%. Exhibitors are coming from 55 different countries, compared with 46 two years ago. Greg Cherry, the event’s director, believes this is testament to
the resilience of the industry and food and beverage manufacturers’ commitment to innovation. “These are difficult times for every sector of the food industry but the size of this year’s exhibition suggests that conducting business face-to-face is as important as ever and that end-product manufacturers are continuing to innovate and invest in new product development. “The fact ingredients suppliers still deem it worth their while to invest in this show is evidence that it is regarded as an unmissable event and we are absolutely committed to making the best use of
Greg Cherry: FiE is regarded as an unmissable event by the industry
their time and giving them excellent value for their money.” The show’s organisers are also confident that, despite a challeng-
ing economic environment, around 20,000 food professionals will take time out of their schedules to attend Fi and Ni 2009. The calibre of speakers at this year’s conference will be a major attraction for many visitors. Preeminent scientists, nutritionists and R&D experts from Yakult, Danone, Unilever, GlaxoSmithKline, Nestlé and Mars are among the voices that will be heard during the three-day conference. The modular format of the programme enables delegates to optimise their time at the show by choosing which of the 19 sessions they want to attend.
Clever features enrich visitor experience Besides the exhibition itself, a host of new features promise to enhance the Fi experience for visitors. To help visitors get as much value as possible from their time in Frankfurt, for the first time ever in 2009 there will be breakfast briefings and lunchtime demonstrations. Taking place on the first and second days of Fi Europe from 9:15am to 10:00am before the exhibition opens, the Fi Breakfast Briefings give delegates the opportunity to hear the latest in-depth market analyses and insights from the Nielsen Company and ING over an excellent breakfast. Visitors wanting to make the most of their lunch hour will be interested in the free ‘On the Couch’ sessions which take place at 12:30pm on all three days of the
show. Aimed at professionals involved in product development, the lunchtime learning sessions are free to attend. Today will see Chris Jones, Creative Chef with Newlyweds Foods & McDonalds European Chef’s Council, giving a live demonstration of product development and taste creation. Tomorrow Professor Tudor Rickards, Professor of Creativity and Organisational Change at Manchester Business School, will reveal how you can refocus the way you think to drive creativity and product innovation. On Thursday, Dr Paul Berryman, CEO of Leatherhead Foods, will throw the floor open to the audience, inviting visitors to ask any food related questions they want answered. Another first at Fi 2009 is the
THMPD (Traditional Herbal Medicinal Products Directive) Masterclass, which takes place on Thursday from 10.00 to 15.00. This educational session is aimed at helping supplement and natural product manufacturers and distributors find out what the directive means to them and how they can make legitimate health claims.
BOOK your
conference modules
at the FiE and Ni conference registration desk NOW! Places are strictly limited – so book early to avoid disappointment! The registration desk is located next to the main registration desk in the Galleria.
New direction for ingredients site Following extensive user research, www.ingredientsnetwork.com, United Business Media’s website for the international food and ingredient community, is being relaunched at this year’s show. The revamped website will be more heavily focused on endproducts, providing breaking news on new food and beverage products and industry developments as well as indepth profile interviews (continued on page 3)