The Fi Daily issue 3

Page 1

FiE D3 p1:IBC08 05/12/2011 16:48 Page 1

the Fi daily F O O D

I N G R E D I E N T S

Thursday, 1 December 2011

E U R O P E

For up-to-the-minute news from the Fi Daily, visit mobile.ingredientsnetwork.com

FiE 2011 sets new records

Team spirit: the FiE team celebrates the unprecedented success of this year’s show

Fi Europe and Ni 2011 has exceeded the expectations of exhibitors, visitors and organisers alike. Indeed preregistration for this year’s show was 20 per cent up on the previous show and the 15,000-plus people came through the doors on the first day of the show, 19 per cent ahead of 2009’s first day attendance. “It’s not just about the numbers, though,” said Nick Ornstien, portfolio director for food at UBM, who is responsible for the show. “Every stand seems to have meetings taking place. The feedback from the exhibitors has been extremely positive: they note not only the high

number, but also the high quality, of this year’s visitors. They’ve also been very positive about how the show looks, and what a good place it is to do business.” “We’ve been very happy with the reaction this year,” said Mattius Van Uffelen, head of sales, Europe and UK at Taura. “The feedback has been incredibly positive.” “We met more people in one day at the show than we had met in 10 years of working away in the South of France,” said Jean-François Picard, marketing manager at Nattives. With exhibitors coming from more than 50 countries, and visitors

coming from more than 100 countries, Fi Europe and Ni is a European show in name only. “The fact is,” said Ornstien, “it is now a global show.” Ornstien is also enthusiastic

FiE goes digital Fi Europe and Ni 2011 has also seen several digital innovations. There have been more than 3,000 downloads of the free FiE app which enable visitors to view an interactive floorplan. FiTV has been successfully launched with almost 1,000 people

Download the free FiE app for our interactive floorplan, exhibitor list and latest news from the show at www.fie-app.com

about the show’s innovations, with over 80 entries for this year’s Fi Excellence Awards and double the number of products on display in the new products zone. “What we’re seeing is an industry that is very positive and very confident,” said Ornstien. “We’re seeing not just new products, but new companies. There’s a lot of energy and spirit on the show floor.” Fi Europe celebrates its 25th birthday this year. How does Ornstien believe the show will look in 25 years’ time? “In an increasingly digital age, shows like this will become even more important,” he said. “Businesses are placing even more value on the opportunity to network face-to-face, to meet people they have only previously met via email. Fi Europe will not only still be happening in 2036 – it will be even bigger than it is today.” What about 2013 in Frankfurt? “The floor plan is already open, and we’re seeing enormous interest in the show from this year’s exhibitors,” said Ornstien. “We’re very much looking forward to seeing everyone again in two years’ time. viewing its interviews and roundups from the show. Also launched at the show was the ingredientsnetwork.com mobile site, giving access to the latest news from show – anywhere, any time. Show news has also been regularly uploaded onto the relaunched ingredientsnetwork.com website.

Inside

Conference Programme

Two independent tracks, with 20 modules to pick and choose from page 23

New Product Zone

See the latest ingredient innovations in the New Product Zone page 36

Exhibitor Listing

A-Z exhibitors with stand numbers page 25

Floor Plan

Exhibitors’ stands and other areas page 28

Seminar Programme

Topical presentations, free-of-charge page 40

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