The Fi Europe Daily 2009 issue 3

Page 1

the F O O D

Thursday 19 Nov 2009

Fi and Ni Conference Programmes Today

An overview of today’s sessions from an impressive line-up of experts. The modules in key application areas are not to missed. page 19

Exhibitor Listing

A-Z listing of more than 1,200 exhibitors with stand numbers. page 21

Floor Plan

The exhibition floors mapped out to help you find the stands, conferences and seminars you’d like to visit today. page 21

Visit The New Product Zone

See the latest innovations from some leading suppliers. page 46

daily

I N G R E D I E N T S

E U R O P E

Fi Europe 09 a major success “You only have to try to weave your way through the crowds to know that Fi Europe and Ni 2009 has been a major success,” said Greg Cherry, event director for the show, “and the feedback from exhibitors is confirming that this is by some way the best show so far. “There’s a constant flow of traffic in all three halls, but the exhibitors are really enthused not just by the quantity of people they’re seeing, but the quality too,” he added. “Just about everyone we’ve talked to has told us that business is brisk.” Cherry said that he firmly expected that the substantial increase in the number of pre-registered visitors this year would prove to have translated into a quantifiable increase in the number of visitors actually coming through the doors.

“From what we hear, many exhibitors have chosen to focus exclusively on Fi Europe and Ni this year, and they’re using it as the place to meet the people they want to meet,” said Cherry. “The success of the show is a good reflection of the overall resilience of the market,” Cherry added. “While some segments have prospered more than others, what all the exhibitors seem to share is the ability to find ingenious ways to succeed.” “What marks Fi Europe and Ni out, and what makes it special, is that it is, first and foremost, a show about doing business: the first priority is work,” said Parry Malm, marketing manager for organisers UBM International Media. “It’s the opportunity to meet qualified buyers and do real deals that delivers the value that

Going for Green: FiE event director presents this year’s new Green Exhibitor Award to Purac’s Mineke Schaap (above left) and JK Sucralose’s Hingmei Yang (above right. Nominations were invited from FiE09 exhibitors who could demonstrate innovative efforts to prevent and reduce the environmental impacts of their exhibition stand at this FiE.

exhibitors get when they invest in the show.” Commenting on the next show – in Paris in 2011 – Cherry said that stand bookings committed so far had “surpassed expectations”. “We’re hearing that exhibitors are eagerly anticipating the next show.

From our point of view, this year’s show in Frankfurt is really something we can build upon and we are extremely confident that the event will be even bigger in two years time. we have already received advance bookings for over 65% of the space in Paris.”

Seminars Today

Your last chance to attend sessions in the Seminar Theatre, Hall 8. page 46

Lunchtime Session

Dr Paul Berryman, CEO Leatherhead Foods answers your questions, accompanied by two giants of the F&B industry. page 46

Published by

Opening hours: 10.00 - 16.30

Fi Asia Philippines deal inked: UBM International Media is to launch Fi Asia Philippines, Spring 2011, in partnership with the Philippine Association of Food Technologists (PAFT). Here at FiE09 yesterday to launch the venture were Vincent Brain, event manager emerging markets for UBM (left) and Marty Panganiban, President of the PAFT (right). The move represents an extension of the company’s successful portfolio of Fi Asia events held in major cities around the continent: Bangkok, Jakarta, Ho Chi Minh City. Fi Asia Philippines will launch in Manila. The Philippines offers considerable commercial opportunities for ingredients suppliers. The sector is a vital contributor to the economy, with food production accounting for 40% of national GDP. vincent.brain@ubm.com

Although today’s edition of The Fi Daily went to press in advance of any official audit of visitor numbers, it didn’t take an expert to work out that the event was a roaring success. Busy aisles in all areas and a steady flow of visitors – even up to the traditionally quieter time before the doors closed at 18.00 hours – were there for all to see.


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The Fi Europe Daily 2009 issue 3 by Simon Croft - Issuu