Strategic Edge – July 2021

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Strategic Edge – July 2021

NEWSLETTER OVERVIEW Board Perspectives Strategic Stockmal Certification Corner Announcements https://us2.campaign-archive.com/?u=75353111b5ff99b5356de8c5f&id=c60d3af8c2

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Upcoming Events ASP Annual Conference Update Career Center Meet the Members Click here to visit the website

BOARD PERSPECTIVES Nature of Associations - Ownership By Susan Siers Radwan, ASP Board President As the new President of ASP, I’d like to share my perspective on the nature of professional associations. Over the past several years, the board has been working through the strategic concern of the value proposition of ASP. While I do not discount the importance of value to the members, I believe there is an important piece missing in this discussion. My perspective is informed by my governance work in the not-for-profit sector. There is a component to the world of associations that is significantly different from private sector business. It is the nature of ownership. ASP is “owned” by the membership as a collective body. ASP’s customership is, in large part, that same group. So it is key to distinguish our value proposition from those two perspectives. As the owner of ASP, the collective membership holds certain values that drive expectations for what the organization should deliver to its beneficiaries. We understand that the collective ownership expects high quality delivery of strategy content and high quality presentation of everything ASP. We understand that the membership also expects to receive enough value that offsets the cost of membership.

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Strategic Edge – July 2021

A gap in this information is that the input for our decisions is coming from a small group, primarily based in North America. If ASP is going to reach its potential in its global footprint, we need to gather intelligence from all the segments of our membership. In an association, the board’s job is to be the informed voice and agent of the ownership. We need to hear from the broader membership to more fully understand what creates value for you. The COVID-19 pandemic opened the door for us to leverage the virtual world and gain expertise in virtual delivery. It allowed us to reach people globally rather than relying solely on events hosted by chapters or ASP itself. In effect, the pandemic pushed us to construct what we needed in order to reach our global audience. (Read more)

Celebrating Member Engagement: 2021 Volunteer Awards By Denise McNerney Past ASP President On Friday, June 25, 2021 we held our Annual General Meeting of ASP Members. We had over 100 members register for this meeting, the highest registration for an AGM in ASP history! Click here for the recording of the meeting. My point around the high registration comment is I believe this registration illustrates the significant uptick on member engagement we have experienced the past two years. As Sue wrote in her Board Perspectives above, member experience is such a huge part of ASP, and we are so appreciative and energized by this increased interest. In addition to the uptick on member participation in events during the past year, we also had an incredible increase in the number of members stepping up to support the work efforts of our strategic initiatives. It was my honor to be part of the ASP Volunteer Awards Committee this year, along with Jitu Marwaha and Ejona Balashi, where we developed the slate of honorees, which was endorsed through a vote of the corporate board and chapter leaders. (Read more)

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Strategic Edge – July 2021

ASP Celebrates Excellence in Strategy The Richard A Goodman Awards are what ASP's mission is all about! The ASP mission begins “to lead and support people and organizations through the promotion of a holistic approach to strategy management”. The winners of the Goodman Awards have animated this part of our mission through their focused strategy work. The award recognizes distinction in the practice of strategy. Its purpose is to foster continuing excellence in strategic planning, to stimulate innovation in the strategic planning process and to identify and honor organizations at the leading edge of exemplar strategic practice. The Goodman Award recognizes distinction in the practice of strategy and has a robust application, vetting and selection process. The 2021 Goodman Honorees were announced during our 2021 AGM on June 25. Congratulations to the awardees: Local Government Organization Award Winner: The City of Vaughan, Ontario, Canada Honorable Mentions were awarded to the Rabdan Academy based in the United Arab Emirates in the non-profit or academic category and in the Local Governance Organization category, two honorable mentions: the AbuDhabi Pension Fund and the Dubai Health Authority, both based in the United Arab Emirates. This year, a special category of award was also presented: The Pandemic Special Edition Award. The winner of this special recognition also went to the City of Vaughan, Ontario, Canada. Honorable Mentions were awarded to Banco Central in the Dominican Republic and to the Cincinnati Public Library located in the US state of Ohio. These organizations will be showcased in future ASP Strategic Edge issues, as well as other events where we can all learn from their exemplary practices in strategy management.

STRATEGIC STOCKMAL Strategic Performance: Zooming Out, Zooming In By Jim Stockmal We have all learned the importance of aligning your organization to the updated or new strategy. We have also learned that it is not as easy in practice as theory tells https://us2.campaign-archive.com/?u=75353111b5ff99b5356de8c5f&id=c60d3af8c2

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Strategic Edge – July 2021

us, whether one is using the Balanced Scorecard approach or the Objectives and Key Results approach. Sometimes the time to cascade organizational level strategic goals and objectives down to departments, teams, and individuals can be longer than the market forces move. We first saw great strategic alignment in the late 1990s working with the Royal Bank of Canada. Everyone on the retail banking side knew how

what

they

did

supported

the

achievement of the goals and objectives for their retail customers. They also worked out a way to share goals and objectives so as to minimize competition between departments (e.g., deposits vs. investments.) Click here to read more

CERTIFICATION CORNER

Avail of the 15-15-15 Certification Discounts Offer! Our Fall exam cycle is now open for registration. And we have three discount possibilities for certification candidates in play. 1. For the fall of 2021, a special discount is available to ASP members. ASP Members can get a 15% discount on both the application fee and exam fee. ASP members who register for either the September or November exams, can save USD $138.75 through this one time offer! 2. For the fall cycle only, a 15% discount is available to current SPPs who wish to "upgrade" and obtain their SMP certification. Many candidates went for the SPP designation because their experience did not qualify for the SMP level. But perhaps enough time has passed that you may now be eligible to qualify for our highest level of certification. Check it out!

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3. For the fall cycle only, all candidates are eligible for a 15% discount on selfstudy materials from our strategic partner LBL Strategies. LBL has generously joined this special 15-15-15 offer for any candidate who wishes to engage with their quality self-study materials. These materials are one of the best ways to prepare for the exam. It is possible to complete the selfstudy course between the application process and your actual exam date. Don't miss the Application Deadline Date! Schedule your exam in the two week period: September 20-October 8, 2021 Application Deadline For September-October Exam Cycle: July 30, 2021 Contact us at executivedirector@strategyassociation.org or certification@strategyassociation.org to get access to this special pricing.

ANNOUNCEMENTS Government CoP Update The Government Community of Practice (CoP) is offering different ways to bring knowledge sharing, learning, and networking to the government strategic planning community. The Government CoP will hold their next quarterly webinar on July 21, 2021, from 1:00 - 2:00 PM ET. For this webinar, we will be convening an International panel that will include representatives from Europe, Africa, the Middle East, and the Asian Pacific region. The panel will discuss how national strategies are formulated, executed, and evaluated, plus lessons learned from each practitioner. We look forward to having you join our Gov CoP events!

Strategy Magazine is HERE! ASP is excited to announce that the latest issue of Strategy Magazine is out and ready for you to read! This publication is written by strategists for strategists. It is carefully curated with strategy content to help you with your thought leadership and increase your strategy knowledge. This issue includes 5 articles with relevant content for strategy today. You may click here to access now!

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Strategy Magazine: Have you got a good idea for an article? If you are interested in contributing to the next Strategy Magazine issue, we want to hear from you! Click here to review what we look for and what you need to do to be considered.

UPCOMING EVENTS Webinars in July ASP Government CoP Presents: International Panel: Insights on Executing National Strategies Date: Wednesday, July 21, 2021 Time: 1:00 - 2:00 PM (ET) Register

Click here to view the full events calendar.

ASP’S 2021 VIRTUAL CONFERENCE

The Cure for FOMC—Fear of Missing the Conference The word is out—the 2021 Global Conference was a hit. Afraid you missed out on the great keynotes, panels, and breakout sessions? Not to worry! You can purchase access to the full conference agenda right now. Visit our website to purchase your all access pass to “Mastering the Strategy Life Cycle.” You’ll find conference presentations that will open your eyes to a broader and deeper understanding of the intersection of all elements of strategy management and equip you with skills, tools and processes you can use https://us2.campaign-archive.com/?u=75353111b5ff99b5356de8c5f&id=c60d3af8c2

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to advance your career and your organization's success. Once registered you will receive a link to Pheedloop, the conference virtual platform, and be granted six months of unlimited, on demand viewing to absorb 15 breakout sessions, 2 keynotes and 2 panel discussions. You can also visit the virtual exhibit hall to check out information booths created by conference sponsors. There’s no need to miss out. Purchase your conference pass today and catch up on what everyone is talking about. On-demand viewing is available until November 2021.

CAREER CENTER WRMA Inc. is seeking a professional and highly motivated Strategic Planner to join our team and support federal, state, and local health and human services agencies. This position is primarily responsible for supporting our customers in defining organizational direction by understanding the strengths, challenges and needs of their communities and clients; and determining the most effective and efficient ways possible to deliver services and achieve their mandates. Click here for more information.

MEET THE MEMBERS Welcome to new members who joined in June 2021 Atlanta Stacye Thrasher Brim Australia Shamil Gabitov

Chicago April Ellison https://us2.campaign-archive.com/?u=75353111b5ff99b5356de8c5f&id=c60d3af8c2

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Smruti Rajagopalan Jim Vermilya

Northern California Talia Benet

Members at Large Khaled AlMarzooqi Fran Atkinson Pierre Bourbeau Samy Bziou Matt Caminiti Shannon Compton Curtis Cornelssen George J Doolin Sandra Martinez Anabel Beaudry Sarazin Benjamin Smith Walter S Swindell Leo Tudela

ASP's Corporate Members

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