3/15/2021
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THE STRATEGIC EDGE ASP's monthly update on strategy news, tools, resources and upcoming events March 2021
NEWSLETTER OVERVIEW Board Perspectives ASP Annual Conference Update Announcements Upcoming Events Strategic Stockmal Certification Corner Articles from Members Meet the Members Click here to visit the website.
BOARD PERSPECTIVES
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Why join ASP - What do our Members value? By Denise McNerney, ASP Board President As worn out as I feel about virtual work-related meetings – I have to say that in the last week, I have participated in two incredibly energetic and engaging meetings with my volunteer job at ASP! Our co-leaders of the Global Membership Committee – “GMC” (formerly Global Marketing Committee) lead both discussions. Anthony Taylor and Caitlin Akers simply started by asking, “Why did we join ASP?”, and I was quite surprised where the discussion took me personally, as well as delighted to see where it took other participants! The core responses may not surprise you – drivers such as knowledge sharing/thought leadership, networking, advancing career, and advancing the mission/vision of ASP and the strategy management profession were what participants shared. What was really great to experience was the energy around the conversation and the stories around their experiences. What struck me personally in-the-moment, was more of a feeling, rather than a thought. A feeling of true camaraderie with professionals – and really great people I might add – that share my passion for strategy management. It brought this true sense of community, that takes a special group of people and/or a special experience to generate. Let’s face it, compared to lawyers, nurses, accountants, engineers, etc. there aren’t that many of us strategy professionals out there. So the chance to have generative conversations with such colleagues, as well as other professionals and leaders who truly understand the value of strategy management, is stimulating and motivating! Believe me, my day job is running a company and delivering consulting services. I work way more than 40-hour weeks – so it’s not like I’m looking for something to “fill my time” – the last time I was “caught up” was September of 1983 (that’s another story…)! However, I am proud and appreciative to be an ASP member and a volunteer for the association. As my three-year-old grandson says – “it fills my bucket”. Surprised as I am at this being true for me because I am not typically a “joiner” of groups… but here I am, waxing poetic about ASP membership experience. So – you ask – “what is she up to?” The GMC will be conducting a survey soon, about ASP membership, and I hope we hear from every one of you! We want to help ensure every ASP member is appreciative of their experience and helps us bring that same kind of experience to others. We have amazing momentum building in this association, with volunteers stepping up to advance initiatives at an astounding rate. They don’t have to do this – they want to do this! Let’s continue to build the value and experience, so that we can have the power to realize our Vision to “Be the global standard bearer for organizational transformation and success through strategy” as well as our Mission to “Lead and support people and organizations through the promotion of a holistic approach to strategy management and by setting standards for strategy through thought leadership, professional development and certification.” I know – it’s long, not quite as tight as Nevin’s article below on the 8-Word Mission – we’ll work on that though – and I’m sure an amazing, engaged group of volunteers will help us!
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ASP’s 2021 Virtual Conference May 19-21, 2021 REGISTER NOW! ASP’s conference is the premier forum for thought leaders and practitioners to exchange strategy formulation and implementation ideas, experiences, tools and techniques. Today, we are also pleased to be launching our 2021 conference agenda that has been carefully put together by our ASP Conference Program Committee. Check it out now by clicking the link below:
REGISTER HERE
CONFERENCE AGENDA
Are you interested in becoming an ASP Virtual Conference sponsor? Don't miss out, contact us to secure your spot today by emailing Lorien at events@strategyassociation.org
SPONSORSHIP PROSPECTUS
Keynote Speakers
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If you have any questions about registration please contact: Martha Feenstra at aspconference@strategyassociation.org or 1-844-345-2828 x 239 If you have any questions about sponsorship please contact: Lorien McMahon at events@strategyassociation.org or 1-844-345-2828 x 240
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Thank you to our 2021 Conference Sponsors GOLD
SILVER
BRONZE
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LAST CHANCE! ASP’s 2020 Virtual Conference Series This is your very LAST chance to purchase an ‘All Access Pass’ to ASP’s 2020 Virtual Conference Series presentations/recordings. This package includes 18 hours of workshops, keynotes, Q&A’s and deep dive masterclasses presented at ASP’s 2020 Virtual Conference Series. Content can be viewed on demand at any time between now and March 31, 2021. Purchase for as little as just $209.00 USD for individual registration and $749.00 USD for groups of up to 5 people.
DON'T MISS OUT! CLICK HERE TO PURCHASE
ANNOUNCEMENTS ASP Government Community of Practice Update On February 11, The Government Community of Practice held a research sharing event hosted by Woody Stanley. In this inaugural Public Sector Research Discussion Group session, Woody presented the paper: Does Strategic Planning Improve Organizational Performance – A Meta-Analysis. The Gov CoP hopes that these kinds of events will help bridge the gap between academic research and strategic planning practices. We intend to host these kinds of sessions quarterly. The emphasis will be on application of strategic management in both the US and International federal, state, county and local government organizations. In our next webinar on Wednesday, March 24, we are excited to host a joint webinar with the National Capital Area Chapter. Denise Sughrue, Dan Fukushima, and Speakers Amanda Ku from the Toffler Associates will present Societal Changes and The Future of Work. The webinar will focus on societal forces of change and how will 2030 be different for the workforce.
NEW - Volunteer Recognition Program ASP wants to celebrate our volunteers! If you have a story to share, whether a firsthand experience, or a time when a volunteer you know went above and beyond, let us know! Please submit the volunteer’s name, day job and how long they’ve been volunteering with ASP (if known). We’d love to hear about any of the following: Why volunteering with ASP is rewarding/enjoyable A brief account of a successful event or meaningful experience A brief description of a volunteer enhancing your experience in ASP Favorite memory as a member/volunteer of ASP
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Strategy Magazine: Have you got a good idea for an article? Strategy Magazine was released in May after an 18 month hiatus! We thank all our authors for their contribution and sharing of their strategy content for our readers. If you have not read the latest issue, it is FREE for everyone and on the new Strategy Magazine website! You can check it out here. Share the knowledge with your friends and colleagues! If you are interested in contributing to the next Strategy Magazine issue, we want to hear from you! Click here to review what we look for and what you need to do to be considered.
UPCOMING EVENTS Webinars in March ASP Women in Strategy CoP Presents: Strategic Impact/A Leader’s Three Step Framework for the Customized Vital Strategic Plan Date: Wednesday, March 17, 2021 Time: 1:30 - 2:30 PM (ET)
Register
ASP Government CoP & NCA Chapter Present: Societal Changes and The Future of Work Date: Wednesday, March 24, 2021 Time: 11:30 AM - 1:00 PM (ET)
Register
ASP Chicago Presents: Rethinking Strategists - How Humans + Computers Change Competitive Strategy Itself Date: Wednesday, March 24, 2021 Time: 12:00 PM - 1:00 PM (CT)
Register
ASP NorCal Presents: Beyond Awareness - How to Scaffold for Systemic Changes to Equity, Diversity, and Inclusion Date: Wednesday, March 31, 2021 Time: 4:00 PM - 5:15 PM (ET)
Register
Click here to view the full events calendar.
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STRATEGIC STOCKMAL Threatcasting I had the opportunity a couple of weeks ago to listen to Brian David Johnson, the noted futurist, discuss an emerging new methodology to complement other foresight models and scenario planning. This methodology, called “threatcasting”, is an approach focused on modeling possible and potential futures and threats in a complex and uncertain environment and creates a framework for planning, preparation, and decision making. Its aim is to guard against strategic surprises and takes a ten-year outlook. Using a participative design involving up to 70+ subject matter experts through multiple rounds of deliberation, the methodology looks at social science, technological (because future technologies are already here, even if in a lab), cultural, and economic trends – in that order – and then identifies flags to sense for a probable threat event occurring. Mr. Johnson claims that multiple iterations help to see “clusters” and gain clarity of the threats. Then, the participants “backcast” to the present to identify mitigation and recovery steps. Click here to read more.
CERTIFICATION CORNER
Apply for our SMP and SPP Certifications now! Deadline approaching soon... In this time and place, how can we ever really prepare ourselves for the uncertainty that we face today? Most of us learn on the job. When we learn this way, we grab the pieces of the puzzle that will solve our challenges quickly. But we only grab a piece of the puzzle. How do you learn that the rest of the puzzle may be more relevant that the piece you grabbed just to get you through? Achieving ASP certification is a signal to the world and yourself that you know what you are doing in the field of strategy. Earning the certification of Strategic Planning Professional or Strategic Management Professional after your name symbolizes that you understand the “thousand-piece puzzle” of strategy—not just the 50 piece beginner puzzle. It’s the study process—the preparation—where the intrinsic value is for you. Holding that inner confidence that you know the best practices and methodologies in the field is powerful. Knowing that you can take your company’s strategy planning to the next level creates value. Demonstrating that you meet the required competencies to attain the designation is a personal achievement. Deadline to apply is April 1st, 2021. Start your application now so you don't miss out. Taking the exam this year? We are thrilled to announce that in partnership with LBL Strategies, we can now extend a time limited 10% discount on LBL courses that help prepare you to take the ASP certification exam. Click here for more information.
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ARTICLES FROM MEMBERS Win Hearts with Your Mission Statement By Nevin Kamath
Every tool has its purpose; your organization has one too. Its purpose goes beyond just making money or achieving metrics, of course. You’re changing the lives of your customers, employees, partners and / or volunteers in little and sometimes big ways. The “mission” of your organization is its basic purpose. Sometimes stated in “eight words or less,” your mission gets right to the point of what your organization does. Google’s mission is to “organize the world’s information and make it universally accessible and useful.” Tesla’s mission is “to accelerate the world’s transition to sustainable energy.” These missions are short, clear, and exciting. What’s yours? Click here to read more.
Why does Amazon Succeed? They Focus on their Core Competencies! By Randall Rollinson (LBL Strategies) In these most challenging times, organizations are well served when they analyze, embrace and leverage what makes them special in the eyes of those they serve. Such an analysis is often referred to as a core competency analysis. Such an analysis defines the bundle of skills and technologies that enable a company (or organization) to provide a particular value to a customer. Amazon: An Example of Leveraging Core Competency A perfect example is Amazon. We know Amazon is striving to be, in their words, “earth’s most customer-centric company.” In this example, we see that Amazon’s core competencies are centered on providing a premier customer experience via fast delivery, superior customer service and access to a wide range of products at a lower cost. These capabilities provide access to a wide range of markets, are difficult for competitors to imitate and make a significant contribution to the perceived customer benefit. Amazon’s ability to build, leverage, and reconfigure its core competencies into sustainable competitive advantages exemplifies why they are supremely well-positioned to expand their offerings and succeed in a rapidly changing external environment. Click here to read more.
MEET THE MEMBERS Welcome to new members who joined in February 2021
Atlanta Chapter Luis Crespo-Casado Australia Chapter Bruce Mullan
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Boston Chapter Eileen Marra Chicago Chapter James Harshman Amir Moallem Bernadette Vouk Members at Large Abdulrahman Alturki Muidh Alwuthainani Cherron Blakely Lisa Gjersvik Margaret Huang Theresa Inman Julia MacKesson Lawrence Macko Bernadette Moore Brenda Noftz Macarena Nunez Azizur Rahman Sandra Slappey Kenneth Smaellie Glynis Soper Shelly Weihmann Kelli-Ann Wilde Camile Williams Todd Wood
Uganda Chapter Mohamed Omer
ASP's Corporate Members
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