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THE STRATEGIC EDGE ASP's monthly update on strategy news, tools, resources and upcoming events February 2021
NEWSLETTER OVERVIEW Board Perspectives ASP Annual Conference Update Announcements Upcoming Events Articles from Members Strategic Stockmal Meet the Members Click here to visit the website.
BOARD PERSPECTIVES
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ASP Updates – and Modeling the Practices We Espouse As the association for strategy management professionals – we must role model the practices we espouse. I am happy to report that we have a healthy and robust ongoing process for strategic plan execution progress assessment and reporting. As part of that process, the ASP Board of Directors just completed a review of our Oct-Dec 2020 scorecard during our January meeting. I have some exciting updates and accomplishments to share about the association and the value we are bringing to our members and the field, but first, I want to emphasize our own plan oversight practices. I shared with you last year the revised policy and practice the Board put into place around the strategic plan progress review. As part of this process, Pillar Leads and their core team members meet quarterly to review progress to date and determine next steps for execution. This is also a critical point in the strategy management process where we have built in agility and are able to identify potential changes that might be warranted to the plan, and make those adjustments, so we can quickly adapt to changing conditions. The teams find these discussions very helpful and motivating to keep the implementation process and momentum rolling. As a leader, I greatly appreciate the level of accountability this process also lends to overall highperformance! I am happy to report we now have the full strategic plan available to members. Start here for the high-level plan view. On this page you will also find links to the detailed plan as well as the Governance and Management Scorecards. We firmly believe in the value of a robust plan oversight process, as well as the importance of integrity and transparency in our governance. Making this information available to our members is a critical component to living those values. Now – some quick comments on what we accomplished during the last quarter of 2020, in spite of the challenges brought by the pandemic and its ripple effect, and with great thanks to our incredibly engaged volunteers and staff who have made amazing things happen during this time! The structure and outline for our Body of Knowledge (“BoK”) Version 3.0 was completed and positioned for the Beta and writing in first quarter 2021. The ASP BoK is a huge element of our value to members, leading thought leadership in the strategy management arena. I am proud to see the extraordinary effort that has gone into this work effort, bringing our BoK content up to date to include both foundational components as well as recent trends in strategy management. Certification – not only are we developing the next version of the Body of Knowledge, we have also developed the next version of our Strategic Planning Credentialling application process and certification exams. ASP is the only global strategy association with a certification program. The purpose of our program is to establish a high-level of quality and consistency within the fields of strategic planning and management so that strategic planners and those responsible for developing and deploying strategy can assist organizations in meeting and exceeding the challenges of the 21st century. Our new exams reflect that relevance for the 21st century. Additionally, a great effort for promoting the credentials came to fruition with our best attended webinar to date occurring in December showcasing the new exam and process. ASP Global Strategy Management Conference 2021 – launched with announcements and selection of content from renowned presenters from across the globe. Keep your eye out for more information on registering for this great event with easy access to a robust agenda of leading trends and practices in the industry. Our geographic Chapters and virtual Communities of Practice continue to advance and bring great content that is free to members, as well as offer a community and network of professionals to connect with, learn from and advance career goals. Global Marketing Committee – it is the board’s objective to continue to tell our story to members and potential members about the value ASP can bring to their careers and professional practice. The board is extremely grateful to our volunteer leaders who have stepped up their efforts in this past quarter, engaging other volunteers across the association to join in this effort. These are just a few of the highlights from the amazing efforts going on at ASP. We invite any members interested in becoming further engaged in our communities/committees to contact: Karishma Lobo
ASP'S ANNUAL CONFERENCE
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ASP’s 2021 Virtual Conference May 19-21, 2021 REGISTRATION IS NOW OPEN
ASP’s conference is the premier forum for thought leaders and practitioners to exchange strategy formulation and implementation ideas, experiences, tools and techniques. Today, we are also pleased to be launching our 2021 conference agenda that has been carefully put together by our ASP Conference Program Committee. Check it out now by clicking the link below:
CLICK HERE TO REGISTER
CLICK HERE FOR AGENDA
Are you interested in becoming an ASP Virtual Conference sponsor? ASP is pleased to announce over 5 NEW virtual sponsorship opportunities for 2021! • Keynote session sponsor https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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• Registration sponsor • Opening reception sponsor • Panel session sponsor • Interview sponsor Don't miss out, contact us to secure your spot today by emailing Lorien at events@strategyassociation.org
CLICK HERE FOR SPONSORSHIP PROSPECTUS
Announcement – Keynote Speaker Congratulations to ASP member Carl Cox, CEO of 40 Strategy, Inc. who responded to the Call for Keynote Presenters published in the Strategic Edge. Carl connected the 2021 Global Conference Committee to one of our keynote speakers Terry Sidford, a sought after TEDx and keynote speaker, who has been selected as the presenter for day two of the conference, Friday, May 21. Thanks to his awesome list of contacts, Carl is the winner of a one-year ASP membership! Mark your calendars now for Terry’s presentation “The Courage to Lead: Inspire Your Team to Break Through Barriers and Achieve their Dreams” and get ready to be uplifted, inspired, and motivated. If you have any questions about registration or speakers please contact: Martha Feenstra at aspconference@strategyassociation.org or 1-844-345-2828 x 239 If you have any questions about marketing or sponsorship please contact: Lorien McMahon at events@strategyassociation.org or 1-844-345-2828 x 240
ASP’s 2020 Virtual Conference Series https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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This is your last chance to purchase an ‘All Access Pass’ to ASP’s 2020 Virtual Conference Series presentations. This package includes 18 hours of workshops, keynotes, Q&A’s and deep dive masterclasses presented at ASP’s 2020 Virtual Conference Series. Content can be viewed on demand at any time between now and March 31, 2021. Purchase for as little as just $209.00 USD for individual registration and $749.00 USD for groups of up to 5 people.
DON’T MISS OUT! CLICK HERE TO PURCHASE
Check out who presented at the ASP Virtual Conference Series! CONFERENCE AGENDA
Thank You to our 2020 Virtual Conference Series Sponsors PLATINUM
SILVER
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BRONZE
ANNOUNCEMENTS Get Certified in Strategy Management More than 8% of the New Year is already OVER . . . But it’s not too late to get started achieving your 2021 goals! Wow! The first month of 2021 is already in the books! Are you on track to achieve the goals you’ve set for yourself this year? If not, now is the perfect time to get started! Do you want to be more valuable to your employer this year? More influential within your network? Win more business if you’re a consultant or an entrepreneur? Get a promotion or a bonus? Land a new job? Firmly establish yourself as an expert or a thought leader in your profession? Even though more than 8% of the year is already over, it’s not too late to get started on achieving any – or all – of these goals for 2021! A professional certification in strategy positions you for success, and it only takes a single second of your time to take the first step: click here There you’ll find the information you need to get started on the road to a professional certification in strategy . . . as either a Strategic Planning Professional (SPP), or a Strategic Management Professional (SMP). You’ll also find applications and eligibility requirements for both certifications. Apply now . . . even before you finish reading this edition of Strategic Edge! Don’t wait and “do it later.” You’ll forget . . . until you see a reminder in the March Strategic Edge. By then, nearly 20% of https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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the New Year will already be OVER! Get started today, or before you know it, the ENTIRE year will be over and achieving your goals will have to wait until ???
ASP Women in Strategy Community of Practice Update Strategic planning can be vital – life-giving to organizations and life-changing for participants. On Wednesday, March 17, from 1:30 to 2:30 PM (ET), Dr. Carol Poore, ASP member, and author, will share highlights from her new book, Strategic Impact: A Leader’s Framework for the Customized Vital Strategic Plan, endorsed by the Association for Strategic Planning. Dr. Poore modernizes strategic planning and offers a dynamic, comprehensive approach focused on a life-changing workshop, written plan, and tracked, communicated, and celebrated goals. During this session, Dr. Poore will present a trailblazing, three-step framework, allowing participants to declutter the typically complicated strategic planning process and deliver a destiny-shaping program in an efficient, budget-conscious way. Click here to register.
ASP Nonprofit Center for Excellence CoP Update Leaders agree that goal-setting is a powerful tool for any organization. OKRs (Objectives and Key Results) comprise a goalsetting framework popularized by venture capitalist John Doerr and technology firm Google. OKRs are spreading outside of the technology and startup world into traditional corporations, government entities, and nonprofits. For your nonprofit, they may be a valuable tool to replace your goal-setting process. Webinar Wednesday presents on Setting Goals with OKRs, on February 17, 2021 by ASP’s Nonprofit Center for Excellence. It will feature Ben Lamorte, President at OKRs.com, a firm that trains and coaches managers to make measurable progress at work using Objectives and Key Results (OKRs). Ben is the author of “Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs” published by Wiley. He has helped over a thousand managers across dozens of organizations implement OKRs effectively, has a graduate degree in Management Science and Engineering from Stanford University, and works with teams across the globe on effectively integrating the OKRs cycle into daily work to deliver outcomes, not just to-do lists. Webinar Learning Objectives: Obtain a basic understanding of the OKRs framework Draft an OKR for your organization Assess how and if OKRs can add value at your organization Registration is free for all. Click here to register.
ASP Government CoP Update The Government Community of Practice (CoP) once again is exploring different ways to bring knowledge sharing, learning, and networking to the government strategic planning community. In January, we held our quarterly Webinar, “Extending Enterprise Strategy Through Public-Private Partnerships,” presented by Ted Sienknecht and Andy Dziewulski. A recording will be available soon. https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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As we had mentioned in the December Strategic Edge, Woody Stanley will be launching the Government CoP’s inaugural Public Sector Research Discussion Group. The ASP Government CoP is initiating this effort to help bridge the gap between academic research and strategic planning practices. We will meet on a quarterly basis to review recently published academic papers and discuss their relevance to the real-world practice within a public sector context. The emphasis will be on application of strategic management in both the US and International federal, state, county and local government organizations. The discussion will be facilitated by Woody Stanley with assistance from members of the core ASP Government CoP team. All ASP members are invited to attend. The first discussion group will be on February 11 from 121pm (ET) to discuss the paper titled Does Strategic Planning Improve Organizational Performance – A Meta-Analysis. Fill in our survey to receive the web link in advance. We look forward to seeing you at the first meeting. In March, we are also excited to announce a joint Webinar with the National Capital Area Chapter featuring the Toffler Associates research on trends within the Public Sector. Stay tuned for more information. If you would like to join or become more involved with the Gov CoP, please contact Karishma Lobo. We are interested in your ideas.
Announcing the Leaders of our NEW Community of Practice: Emerging Professionals The Association for Strategic Planning would like to introduce Staci Bullard and Jennifer Elmore, the co-leads of the newest community of practice, the Emerging Professionals. Staci and Jennifer would like to get your feedback within this short survey. Thank you for your time and consideration. We look forward to hearing from you!
Staci Bullard, Ph.D. Candidate/Change Coach Ph.D. candidate specializing in strategic management and consultancy with extensive experience in managing organizational changes and developing company’s administration. Instrumental driving change by providing leadership development and coaching sessions. Proven track record of implementing effective strategies, improving client future-state organizational design and service delivery. Articulate communicator with highly analytical skills, while organizing high performance management teams.
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Jennifer Elmore, Program Director Public sector program administrator and project manager with a decade of professional experience working in and with state and county governments overseeing multidisciplinary teams, cross-divisional projects, strategic planning, performance improvement, data and research, program evaluation, grant development, training, events, volunteer coordination, marketing and communications, budgets and contracts, and emergency preparedness and response. Dedicated to creating a brighter, healthier future for individuals of all ages and backgrounds through collaboration, community engagement, and a commitment to planned action. Third year doctoral student. Topics of publications and presentations include leadership, ethics, and health.
NEW - Volunteer Recognition Program ASP wants to celebrate our volunteers! If you have a story to share, whether a firsthand experience, or a time when a volunteer you know went above and beyond, let us know! Please submit the volunteer’s name, day job and how long they’ve been volunteering with ASP (if known). We’d love to hear about any of the following: Why volunteering with ASP is rewarding/enjoyable A brief account of a successful event or meaningful experience A brief description of a volunteer enhancing your experience in ASP Favorite memory as a member/volunteer of ASP
Do You Have An Award-Winning Strategic Plan? The Richard Goodman Strategic Planning Award recognizes distinction in the practice of strategy. The award is intended to build on the broader purpose of the Association of Strategic Planning (ASP) to enable individuals and organizations to succeed through strategic thinking, planning and action. The purpose of the award is: To foster continuing excellence in strategic planning. To stimulate innovation in the strategic planning process. To identify and honor organizations as the leading edge of exemplary strategic practice. The Richard Goodman Award Committee seeks to identify and recognize winners for an Award in each of the following categories: Large for-profit enterprise or division of a large for-profit enterprise Small and mid-sized for-profit enterprise Governmental organization (National) https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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Governmental organization (non-national, e.g. state, county, local) Not-for-profit or academic organization The deadline to submit your application is Sunday, May 2, 2021. Awards will be presented to the winner(s) at ASP's Annual General Meeting! For more information on the Award or to submit an application, please visit our website!
Strategy Magazine: Have you got a good idea for an article? Strategy Magazine was released in May after an 18 month hiatus! We thank all our authors for their contribution and sharing of their strategy content for our readers. If you have not read the latest issue, it is FREE for everyone and on the new Strategy Magazine website! You can check it out here. Share the knowledge with your friends and colleagues! If you are interested in contributing to the next Strategy Magazine issue, we want to hear from you! Click here to review what we look for and what you need to do to be considered.
UPCOMING EVENTS Webinars in February ASP NorCal & NCA Presents: Manage to Lead (MtL) Immersion Program: Seven Truths to Help You Change the World Date: Wednesday, February 3, 2021 Time: 12:00 – 2:00 PM (ET)
Register
ASP Chicago Presents: Rethinking Alignment and Culture in the Midst of Disruption Date: Wednesday, February 10, 2021 Time: 12:00 - 1:00 PM (CT)
Register
Nonprofit Center for Excellence CoP Presents: Setting Goals with OKRs
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Date: Wednesday, February 17, 2021 Time: 1:30 - 2:30 PM (ET)
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ASP NorCal Presents: Multi-sensory Wine Tasting & Strategic Pivoting in Challenging Times Date: Wednesday, February 24, 2021 Time: 5:00 - 7:00 PM (PDT)
Register
Click here to view the full events calendar.
ARTICLES FROM MEMBERS Embrace Uncertainty, Build Foresight! by Robin Champ Senior Trainer – LBL Strategies Albert Einstein said the definition of insanity is doing the same thing over and over again and expecting a different result. We can apply the same adage to strategy. If we always use the same input and thought process when developing strategy, will we really get a different result? How do we prepare ourselves for an uncertain future, when we are often unaware that we are chained to our usual thought processes?
A solution widely used by organizations such as Shell Oil Company, and the United States Coast Guard, is scenario-based https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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planning. This is a tool to exercise strategic foresight, but it is not the same as forecasting. And the difference is an important one. Forecasting is predicting. This is often the track we find ourselves in as organizations. We often pick the most anticipated future, predict what might happen, and plan only around that one event. We tend to use the same subject matter experts, the same background, and the same tools. Contrarily, scenario-based planning as a foresight tool is intended to cast a wide net to the unknown future. It helps us break outside of our conventional thinking, pushing the boundaries of our thought to examine the possible, but not necessarily popular ways the future could unfold. By doing so we accept that the future is inherently uncertain and prepare accordingly. We are not trying to develop one particular future, but rather explore many possible futures so that we are prepared for, as opposed to predicting, what we will need to stay relevant in the years ahead. Click here to read more.
STRATEGIC STOCKMAL The New Map: Challenges Facing Companies, Communities and Nations In his latest book, “The New Map: Energy, Climate, and the Clash of Nations,” Pulitzer Prize-winning author, Daniel Yergin makes an elegant argument for the current and future “energy transition” from fossil fuels to renewables. Nations, cities, companies, and even universities are being disruptive and some may not be able to make the transition. As he points out, investment managers are looking even more closely at companies that are investing in sustainability and the incorporation of new “green” technologies. Endowment managers are coming under pressure to divest of companies in their holdings that are part of the fossil fuel era of energy. As he points out, Larry Fink, head of BlackRock said, “Climate change has become the defining factor in companies’ long-term prospects” and BlackRock will “place sustainability at the center of our investment approach.” Strategists should take heed and help to inform executive leaders of the importance of looking at sustainability, climate change, and reducing ones’ carbon footprint. Yergin’s book should be on everyone’s bookshelf (perhaps along with his other energy-focused works). Click here to read more.
In partnership with the Association for Strategic Planning (or ASP), LBL Strategies is thrilled to offer a 10% discount code on ASP related courses. This is a limited time offer! Use discount code ASP-LBL when checking out.
MEET THE MEMBERS Welcome to new members who joined inJanuary 2021 Boston Chapter Brigitte A. Custer Surendranadha Reddy Atlanta Chapter Erica Robinson Members at Large https://www.strategyassociation.org/admin/email/view.aspx?jobId=4387636
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Alice Garcia Firas Wael AlAbwah Gregory Waldrip Julia Bagwell Kira Brooks Tariq Mohammed AlShaikh Valerie MacLeod
ASP's Corporate Members
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