Outside the Box by ASID OC

x o B e h t e tsid

WINTER 2019

d r a o B e h t t ee M

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and more.

m o r f e m o c l e t n W e d i s e thePr

The idea of Giving and Receiving is a great way to not only live one’s life positively but also a great way for our organization like our chapter at ASID California Orange County to operate which also establishes a sense of charity within our community. In my term as President we are aligning ourselves with multilocal charities attached to our events to create awareness and support while serving our membership with value. By definition ASID is a designer’s organization which supports our esteemed profession with established values, ethics, continued education, legislation, legal counsel standard of practice for our client contracts, our valued appellations, and more so it is important to comprehend that without our Industry Partners we wouldn’t have the stamina it takes to keep our chapter doors open. We receive less than 1/4 percentage of overall chapter membership and we still end up short for our overhead. In order to be a chapter we follow National’s outlay of Strategic Planning Pillars. What we do with them is individually decided by each incoming president and new board. We planned this term with ambition to carry our tradition of monthly meetings and Lunch & Learns in what we now call Mingles and Pop Ups! We studied the trend for what designers want to find in our programming so we can keep our membership interested in our educational topics like we did in the past with a spin to relay to our community a value beyond CEU’s we report every two years. Giving something of value to our membership is what we are achieving with the idea of inclusion and diversity in our planning. We want opportunities for all to participate so they can create lasting relationships for a successful membership which is really a partnership. A design practitioner pays the same amount of dues as a local industry partner, and a student pays a one time student fee then applies to advance after gradation eventually paying same rates. We are the same in many regards but different in other ways. When it comes to membership we must create supportive partnerships in order to sustain our chapter and in turn show loyalty to our industry partners by choosing them over non partners when purchasing on behalf of our clients. How we keep our chapter healthy is how we align with our industry partners to plan every term so this leads up to our special announcement of receiving a gracious Titanium Chapter Sponsorship with Pacific Sales and Shaun Ayala who have signed to be our presenting sponsor for both Expo and Gala.

Sponsoring a student to SCALE in NYC in March to travel alongside of me for President’s Forum, and support of our overall programming this term! We are very grateful for having such a loyal Industry Partner that believes in our chapter! Thank you so much for your sponsorship! There are many other opportunities for us to give and receive this term including how a design practitioner or industry partner can sponsor a student with chapter membership and more! Please ask me how you can do so! I am so happy to be serving my chapter as your President this term alongside of my incredible Executive Board of Directors 2018-2019! Truly,

ta a r P e l e Mich

SID Allied A

ASID OC Quarterly Magazine

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BOARD PHOTO BY: Tara Blaska Photography GRACIOUS LENDING OF SHOWROOM: Fremarc Designs

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3 6

WELCOME FROM PRESIDENT

HELLO FROM PRESIDENT-ELECT

BOARD OF DIRECTORS

10 STRATEGIC PLANNING 12 WELCOME NEW MEMBERS 17 28

DESIGN AWARDS

38 40

OCTOBER MONTHLY MINGLE

NOVEMBER MONTHLY MINGLE

42 44

GALA, INSTALLATION & DESIGN AWARDS

WREATH WORKSHOP

DECEMBER JINGLE MINGLE LUNCHON

STUDENT DESIGN CHALLENGE

64 CA FACES OF DESIGN 66 NEWPORT BEACH FOOD & WINE FESTIVAL 68 HALLOWEEN COSTUME PARTY 70 CHOPPED CHALLENGE 26 75 SUMMER WRAP-UP 85 LDC FALL MARKET 86

COMMITTEE CHAIRS ASID OC Quarterly Magazine

Hello from t n e d i s Pre t c e l E A few years ago, as an interior design student, one of the very first things we did was join ASID. It was then the premier interior design organization in the United States. The most prestigious. The very best interior designers were members. In all the Decorator’s Showcases ASID designers had the best rooms. ASID designers won the most design awards, had the best events… ASID had the most updated business information on the interior design profession. If you wanted to further your career, you belonged to ASID. As it was then, it shall be now… As residents of Orange County, we are privileged to live in one of the most desirable urban locations of the United States. As ASID interior designers we are privileged to belong to the most active, the most successful, and the most fun ASID chapter in the United States… Why? Because… of YOU. You, all of you, make this chapter alive. You are the reason ASID OC is so active, so successful, so

Outside the Box

much fun to belong to. No other chapter has what we have, on the level that we have it. Our monthly mingles, pop-ups, our highly desired awards gala, our quarterly online design magazine, our design events, our highly attended Expo… our speakers, and of course our Industry Partners all create this one incredible chapter… Thanks to You! You are the very best. Your professionalism, your dedication, your creative ability to make things happen, your selfless sense of giving… your volunteerism, and yes, in the OC we love to party!! It is my honor and I am grateful to be on the Board of this incredible chapter. And now as President Elect. To continue our success, our vibrancy, our commitment to professionalism and promoting ASID. Thank you for the honor… this will be the best ASID OC year ever.

Bill Elson

Allied ASID

CHAIR UPDATE

C O M M U N I C AT I O N S D I R E C T O R â&#x20AC;&#x2122; S U P D AT E Welcome to our first edition of the new termâ&#x20AC;&#x2122;s magazine. We are so excited to share this with our members. These past few months my committee chairs, Stacy Vieth and Sue Rexroth, and I have been working closely with our President, Michele Prata, to give the magazine a fresh new look and exciting content. We have gathered lots of interesting articles and photos for our readers to enjoy. We are so grateful to have the amazing talent of our graphics chair, Stacy Vieth, who has created a warm, vibrant, and detailed magazine for the chapter. Sue Rexroth has been busy garnering the ads from Industry Partners to fill our pages. I would like to thank those who have graciously contributed articles about the happenings this past quarter in our chapter.

Our Monthly Mingles have been photographed by Industry Partner Tim Manning, a familiar face at most events, and our beautiful cover shot of the Board was specially commissioned by Tara Blaska Photography. Please like ASID OC Instagram and Facebook pages. Help us build our followers and tag us when you post photos at chapter events. @asidoc, #asidoc, #asidocmonthlymingles Send us your photos for the magazine. If you have a great shot that you would like to share with us, send it to me at Communications@caoc.asid.org. We would like to Thank our wonderful Media Partners: California Home, Luxe, Modern Luxury, and Orange Coast. We look forward to a great year working with you! And lastly, please go onto our chapter website. Check it out and use it as a resource. Committee Chair, Steve Huang and Administrator, Kasey Sterling have done a wonderful job of keeping it updated with lots of chapter information. Until Spring,

lt A a i l u J

SID Allied A

ASID OC Quarterly Magazine

2018/2019

Board of Directors PRESIDENT

PRESIDENT ELECT

COMMUNICATIONS DIRECTOR

FINANCIAL D I R EC TO R

Michele Prata

Bill Elson

Julia Alt

PROFES SIONAL DE VELOPMENT

MEMBERSHIP D I R E C TO R

MEMBER AT L ARGE

S T UDENT REP

Liz Dâ&#x20AC;&#x2122; Angelo

Linda Tom

Derek Fisher

Angela Blake

Allied ASID

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Allied ASID

Industry Partner

Carolyn Scroggs Allied ASID

Student ASID

T H E H E R I TAG E C O L L E C T I O N

J O I N U S AT T H I S Y E A R â&#x20AC;&#x2122; S K B I S , ( B O OT H C 8 5 0 9 )

For more details, visit dacor.com

N E W YO R K | C H I C AG O | Showrooms Opening 2019

EVENT

c i g g n e i t n a n r t a l S P At the end of September, Incoming Chapter President Michele Prata held her Board & Chair Training at the Subzero/Wolf Training center along with Tracy Burge located next to their showroom. Every new term the incoming chapter President will hold an initiating session for incoming Board and Chairs to share the new Strategic Planned calendar of events to be implemented and review bylaws/policies. All new term Presidents have different methods of getting their term completed according to their own written Strategic Plan to uphold Nationalâ&#x20AC;&#x2122;s ongoing five pillars based on our multi interior design sector and industry partner organization. The Five Pillars consist of Design Impacts Lives, Living The Brand, Communications, Diversity & Inclusivity, and Alternative Revenue Streams. The 6th pillar is to continue passing leadership forward. Here we found that charity, Diversity/Inclusivity, and Communications of public awareness would be a theme for our line up of events! A Box Lunch was provided by our chapter along with beverages and special seasonal treats. About 33 in attendance to hear about the new Flow Chart of command so to speak or in laymanâ&#x20AC;&#x2122;s terms which Board of Director oversees which Chairpersons for events.

Out of the Box

CHAIR UPDATE

FINANCIAL DIRECTOR U P D AT E This term is off to a great start! During our Strategic Planning meetings, the team decided we needed to add Alternative Revenue Streams to ensure we continue to have a strong and successful chapter. One of the ways we did this is by creating several Special Sponsored Events that youâ&#x20AC;&#x2122;ll see throughout the year. These events give designers and IPâ&#x20AC;&#x2122;s more opportunities to mix and mingle at new and different showrooms, educate yourself by hearing guest speakers, of course have a great time, and much, much more.

Another big decision was deciding we needed to take our sponsorship opportunities to the next level, so we created an overall term Sponsorship Program called Titanium Sponsor. This program includes many benefits to both the sponsor and to the chapter. The program includes being the Presenting Sponsor at Expo and Gala, sending an ASID Student to SCALE in NYC, and making it possible for the chapter to participate in additional events during our term, and ensuring we will be able fulfill many of our Strategic Plan goals. We want to give a big THANK YOU to PACIFIC SALES for becoming our TITANIUM SPONSOR FOR 2018-2109! We are so excited to partner with you to make this an amazing year.

s gg o r c S e Carolin

SID Allied A

ASID OC Quarterly Magazine

Design Practitioners:

Tamie Lynne Rus, Allied ASID Christopher Back, Allied ASID Karina T Rizzo, Allied ASID Jolene L. Henkel, Allied ASID Veronica Diaz, Allied ASID Amy Oppedisano, Allied ASID Andrea Cecchi, Allied ASID John Henry Kaufman, Associate ASID Errol De Jager, Associate ASID Athena Charis, Associate ASID Minzhy Fong, ASID

Students:

Julia Meylor, Student ASID Andrea Ables, Student ASID Indira Nina Alzate, Student ASID Kristine Mcfarland, Student ASID Cindy Hu, Student ASID Sofia Ordorica, Student ASID Jayne Lewis Jacobson, Student ASID Julie E Cook, Student ASID Samantha Hartwell, Student ASID Georgia Vanites Ingram, Student ASID Teodora Kartalska, Student ASID Nathalie Carolina Fleck, Student ASID Gabriela Haimes, Student ASID Anabella Rose Diaz, Student ASID Jillian Michele Scott, Student ASID Rega Maiwandi, Student ASID Tamara L Gonzalez, Student ASID Miko Frey, Student ASID Allison Ann Crosland, Student ASID Charlene Benson, Student ASID Lesli Ann Hering-Lunt, Student ASID Luamy Aguilar, Student ASID Holly C. Major, Student ASID Angela Christen Blake, Student ASID Krisztina Bollig, Student ASID Micayla Isabel Brewer, Student ASID Farman Shir, Student ASID Vanessa Pascó, Student ASID Linda M. Johannes, Student ASID Zoe Helene Siegel, Student ASID Claudia Cline, Student ASID Nenah Pace Washington, Student ASID Jordanah Racines Marcelo, Student ASID Bridget Marie Ealey, Student ASID Katia Buzzani Fuly, Student ASID

Outside the Box

Industry Partners:

ProSource of Orange County Mikodam LLC Consider It’s Delivered Jadestone Consulting, Inc. Fremarc Designs Essentials for Living Jonathons Studio Rugs Plus STYLE HOUSE INC. ARTO Modern Rug Importers Marlon Holden Fine Art FIRE Furniture Company KAZ Design Group Cilek Kids Room C.S. WO & Sons Witford Laguna Pat’s Carpet Studio88 Cogent Signs and Graphics, Inc. MAC Flooring, Inc. Timothy Manning Photography Marazzi Tile Denise Suzuki Bang & Olufsen of So Cal Joy Fire Metalwork Monogram Appliances Williams Sonoma, Inc. Dacor Benjamin Moore & Company Edelman Leather Arizona Tile, LLC Cambria

Interior Define Hufcor, Inc. AJ Madison ROHL LLC Mohawk Group Cosentino USA Jaipur Living Inc. Bassett Furniture Phillips Collection Fabricut and S. Harris BoConcept BCD-IT Jeffrey Court, Inc. Amirian Home Company AudioVisions Hunter Douglas, Inc. Accounting for Design Living Spaces LLC Custom Comfort Mattress Bella Stones Inc Elica ExFloorit Gloster Outdoor Furniture Materials Marketing Corp. Tri-Plex Technical Services, LTD Timothy Oulton Between The Sheets PIRCH

e m o c l e W embers M w e N

CHAIR UPDATE

MEMBERSHIP DIRECTOR’S U P D AT E We are about people and this happens with gathering together through our Monthly Mingles and Pop-ups, social media through Facebook and Instagram. Our newsletter, gives our members a review of the month past and the future updates with our ASID CA OC. The heart of our chapter is about people both dear to our hearts and valuable members who share your passion for all things with design. What is it to be a member? It’s living the brand, designing with purpose for our clients and aligning ourselves with our trusted industry partners and trades. It’s about education, technology and industry updates and chilling with our chapter members outside of work hours. But it’s also about laughter, wine, small bites and celebrating the process of design with our community of educated experienced chapter members to celebrate the best of design. Let’s roll out the red carpet and raise a glass for our newest members of our chapter! Welcome!

om T a d n i L

Allied

ASID

ASID OC Quarterly Magazine

MEMBERSHIP DRIVE

ldc fall market

September is a time to think of Fall colors, transitions and changes to our climate and focus on our interiors before the holidays. Interior designers and showrooms alike converge on Fall Market across the world but here in Orange County we attend Fall Market at Laguna Design Center. The LDC, as the Laguna Design Center is fondly referred-having fabulous showrooms which represent the finest in Furnishings, accessories, finishes, lighting, surfaces for countertops and for every aspect of a designerâ&#x20AC;&#x2122;s projects. But Fall Market, brings a flurry of open doors to the finest influencers within Interior Design community. This year at Fall Market, we had many inquiries for membership to our ASID California Orange County chapter. We are pleased to meet with many designers within our chapter and extended our invitation to all our new inquiries for membership with our chapter.

Outside the Box

This year we had a raffle for our ASID CA CO membership table. Our ASID Membership table had a couple of raffles to give away and so congratulations to the following people. Jacqueline Oratz won the Hansgrohe |Raindance |select 150 Showerhead. Adrina Paladin of Paladin Designs won the Polar brand stainless steel travel mug. We had a total of ___inquiries. We look forward to forging new friendships, lifelong partnerships with all our list of designers, owners who are in the process of signing up for ASID chapter membership. We strive to living the brand and creating designs which impact lives of our clients. Thank you for a great day of all things design!

m o T a d n Li

Allied

ASID

ASID OC Quarterly Magazine

EVENT

n o i t a ll a t s n I , a l Ga s d r a w A n g i s e &D ASID OC Sets Sail with Eternity Orange County’s renowned dazzling sunshine and storied coastline provide the perfect stage for the ASID OC Chapter’s Installation Gala honoring our incoming 2019 board and officers. Set aboard Electra Cruise’s multi-level yacht “Eternity”, chapter members and guests were treated to an elegant sit-down dinner after mingling and deck strolling during a sunny and festive cocktail hour. As the party made its way through Newport Harbor and its surrounds, attendees listened to outgoing President Nazgol Seye-

di reflect upon her transformative year, while incoming President Michele Prata looked forward to the year to come. In a special moment, Jamie Namanny was presented with the chapter’s Lifetime Achievement Award in honor of her long-standing commitment to the Orange County professional design community. Following “Eternity” was brought to life with a fun raffle and the chapter’s first ever DJ and dancing soiree as a fitting end to a year (and gala) filled with memories.

i b o c a J Anita

ner ry Part Indust

ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

PACIFIC SALES h Presenting GAGGENAU h Platinum COSENTINO h Gold WESTMINSTER TEAK h Gold CAL CLOSETS h Silver FERGUSON h Silver BOIS CHAMOIS h Bronze BRIZO h Bronze DESIGN WITHIN REACH h Bronze STYLE BATH ENCLOSURES h Bronze FIBER-SEAL h Bronze JUDYâ&#x20AC;&#x2122;S CUSTOM h Bronze SURFACE CONCEPTS h Bronze EMSER h Design Awards ORANGE COAST h Media ROHL h Floral FISHER PAYKEL h Dessert 28

Outside the Box

Your art collection will get jealous.

The difference is Gaggenau. Grand architecture demands grand interior pieces. Your wine climate cabinet, much like your collection, speaks to who you are. Every Gaggenau piece is distinctively designed, crafted from exceptional materials, offers professional performance, and has done so since 1683. For more information, please visit our showroom at 17911 Von Karman Ave #100 | Irvine, CA 92614 | 949.224.4700 or visit Gaggenau-usa.com. Product displayed is the RW 466 764

STUDENT EVENT

P L AT I N U M AWA R D PROJECT COST OVER $500K Gigi Harris, Allied ASID

DESIGN AWA R D S Our annual Design Awards were a grand celebration of all the fabulous designers, Industry Partners and students entering their designs for review amongst our esteemed design Influencer Judges from across the USA. We invited and they each graciously accepted to be our honored judges Jamie Drake, Margaret de Diaz Munoz, Donna Moss, Philip Nielsen and Laura Thurman. They each have a different design aesthetic and are noted for the expertise and influence the world of design. P L AT I N U M AWA R D D E S I G N I M PAC T S L I V E S Adriel Cogdal, ASID

Outside the Box

P L AT I N U M AWA R D E N T E R TA I N I N G S PAC E Cher Beall, ASID

P L AT I N U M AWA R D BEST IN BODY OF WORK Frank Pitman, Allied ASIDSID

We were honored to see such an extraordinary membership of designers, showrooms and products showcased in our annual Design Awards for ASID California Orange County. We had 21 winners for the top scoring design awards with multi-level categories showcased on the viewable Design Awards site:

P L AT I N U M AWA R D BEST NEW PRODUCT Katey Carlson, Industry Par tner

https://designawards.network/#/asidocc/2018/gallery There were design submissions from every level of membership and the categories ranged from residential, commercial, hospitality, trade showrooms, new products, design houses, designs which impacted lives and student design. We had many returning entrants to the Design Awards but also new members joining in to enter for the first time. And the 60 submissions were extraordinarily beautiful and well executed for their clients. Our ASID California Orange County chapter, we have the most talented designers within our membership. Every submission is a winner and an example of the finest of designers in Orange County. Congratulations to all entrants for all the well design projects and for participating this year! Our thanks to our Industry Partner, Emser for their commitment as sponsor and providing the beautiful trophies for this yearâ&#x20AC;&#x2122;s Design Awards. Thank you, again for celebrating with us every year as a member but this year especially as our Design Awards trophy, too. Emser worked with Team Trophy and Sport to engrave and design the trophies for the winners this year.

P L AT I N U M AWA R D BEST SHOWROOM DESIGN Ta h l a C i l e k , I n d u s t r y P a r t n e r

ASID OC Quarterly Magazine

P L AT I N U M AWA R D KITCHEN Frank Pitman, Allied ASID

P L AT I N U M AWA R D G R E AT R O O M Audrey Dunn, Allied ASID

2018 SIGN DE C RS O E D N I IN AS W D R A GOLD AWARD - DESIGN W A

HOUSE Frank Pitman, Allied ASID GOLD AWARD - KITCHEN Cher Beall, ASID

GOLD AWARD - DESIGN HOUSE Frank Pitman, Allied ASID G O L D AWA R D - M A S T E R B AT H R O O M S U I T E L a u r a Yo r b a , A l l i e d A S I D P L AT I N U M AWA R D S P E C I A LT Y R O O M Cher Beall, ASID

GOLD AWARD - BEST SHOWROOM DESIGN Kristina Bedoe, Industry Par tner GOLD AWARD - BEST NEW PRODUCT Ta h l a C i l e k , I n d u s t r y P a r t n e r

P L AT I N U M AWA R D STUDENT SENIOR PROJECT Sean Diaz, Student ASID

Outside the Box

P L AT I N U M AWA R D M A S T E R B AT H R O O M S U I T E Cher Beall, ASID

P L AT I N U M AWA R D BEDROOM Cher Beall, ASID

P L AT I N U M AWA R D FA M I LY R O O M Sonya Zamora, Associate ASID

P L AT I N U M AWA R D DESIGN HOUSE KITCHEN W e n d y A n n M i l l e r, A l l i e d A S I D

P L AT I N U M AWA R D M O D E S T B U D G E T/ B I G I M PA C T U N D E R $ 5 0 K Audrey Dunn, Allied ASID

P L AT I N U M AWA R D DESIGN HOUSE W e n d y A n n M i l l e r, A l l i e d A S I D

ASID OC Quarterly Magazine

CALIFORNIA HOMES

THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN

Beautiful

CALIFORNIA HOMES

THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN

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SPECIAL EVENTS Palm Springs Modernism Week SFDC Presents Design San Francisco

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Garden Design WEST HOLLYWOOD

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THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN

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Brand Ambassadors

2018-2019 ASID CALIFORNIA ORANGE COUNTY

This year, ASID CA OC formed a group of individuals who have been actively involved with our chapter as Board of Directors, Past Presidents and Chairpersons of numerous committees over the years. We call this group of individuals, our Brand Ambassadors. They are the faces of our chapter, liaison to our membership to welcome, greet, answer questions about membership and ways to get involved, and introduce visitors to other members within our chapter at Monthly Mingles and Pop-Ups. Letâ&#x20AC;&#x2122;s welcome our Brand Ambassadors. Each of these Brand Ambassadors come to ASID CA OC as a group of members of ASID to meet you at our meetings.

Adriel Cogdal, ASID, has been Past President for two terms in 2007-2008 and 2017-2018. She is the Principal Designer of her firm, Adriel Designs. Richard Downes is one of our Industry Partners at Style Bath Enclosures and has designed and installed many beautiful bath enclosures and glass enclosures for some of the finest homes here in Orange County. Gigi Harris, Allied ASID, was Past President in 2014-2015 and continues to be involved in her design business called Kaizen Interiors designing homes in the San Clemente area. Marianne Kreter, ASID, was Past President in 2005-2006. She is an active member and has her own In-

terior design business which engages with clients throughout Orange County. Jamie Namanny, Allied ASID, was Past President in 2015-2016 and continues with her business of interior design with Interior Matters. Farrah Smith, Allied Allied, is one of our Interior Designers in Orange County with a wonderful design aesthetic in her business at Farrah Smith Interiors. Thank you to our Brand Ambassadors for the dedication to design, leadership, commitment to our membership and welcoming spirit to greet and be amongst the finest of the design community.

om T a d n i L

Allied

ASID OC Quarterly Magazine

ASID

World’s #1 Kids Furniture Brand* Now in Orange County at SoCo *Over 400 Stores in 70 Countries

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CHAIR UPDATE

PROFES SIONAL DE VELOPMENT D I R E C T O R ’ S U P D AT E I would like to welcome you to our new term 2018-2019. As your Professional Development Director, I am excited to bring to you our Monthly Mingles, Educational Pop Ups, with welcoming hospitality. This term we started up with an amazing first Monthly Mingle in October at California Closets with over eighty members attending. California Closets had a wonderful buffet, factory tour and finished off the evening with a CEU. We have decided to rename our Monthly Meetings to Monthly Mingles and our Lunch and Learns to Educational Pop Ups. We are bringing excitement to our Chapter and something new to look forward to.

We are grateful to our Committee Chairs and Co-Chairs; Alix Flamn, Laura Yorba, Jessica Jones, Pamela Barthold, Angela Eason, Suzanne Ceavatta, and Zara Estakhr. Our Programs would not be a success without them. It’s an exciting term to come filled with new mingles and educational speakers and we will be having a few of them at some of our new member’s showrooms. We appreciate our IP’s and so this month we kick off celebrating them at Rugs Plus with Persian food and a motivational speaker. In the months to come we have a list of Mingles and Pops ups you will not want to miss. I am excited to be part of this term and making sure that our Chapter is always active achieving our mission and vision. Thank you.

elo g n A ’ Liz D

SID Allied A

ASID OC Quarterly Magazine

MONTHY MINGLE

October e l g n i M Monthly Wow what an amazing way to kickoff the new 2018-2019 ASID year and new ASID Board! We were greeted with a delicious peach champagne drink as we entered our host for the evening, California Closets amazing showroom and manufacturing facility! The showroom was filled to the brim with industry partners, ASID members & guests! We were treated to a fabulous guided tour of their high tech factory and a detail walk through of all their new fabulous closet products. The evening continued with introductions to our new President Michele Prata and board. With these amazing professionals we are in good hands this coming year at ASID OC! The evening was capped off with an informative CEU of Contemporary Materials and Uses which excited our creativity to utilize the many new materials being introduced to us in our industry. And if all of this wasnâ&#x20AC;&#x2122;t enough to make for a perfect kickoff our gracious hosts California Closets provided a generous amount of raffle prizes and goody bags filled with a California closet wine glass and every sample of their veneers. A big thank you to our host California Closets General Manager Mike Cassidy.

Outside the Box

ASID OC Quarterly Magazine

MONTHY MINGLE

r e b m e v o N e l g n i M Monthly Designer Resource Collection opened their doors to ASIDOC to show off their new and expanded showroom as they hosted our November Mingle! The showroom sparkled in the night as it was fully lit with their gorgeous chandeliers, trendy furnishings & glamorous accessories! The evening was kicked off by Modern Luxury Magazine’s Publisher, Jessica Cline introducing our ASIDOC President Michele Prata! Michele thanked DRC and Modern Luxury Magazine for hosting the fabulous event, Kelli Ellis for being our guest speaker and introduced our charity event for the evening, Furnishing Hope! Furnishing Hope’s founder Beth Phillips’ spokeswoman spoke about the worthy cause and how it helps wounded veterans and homelessness. Our gracious host DRC’s Pamela Kellogg graciously donated an amazing $20,000 exterior bed as the raffle prize in which all the proceeds will go directly to Furnishing Hope! She also spoke about her wonderful showroom’s transformation as well as introducing the

SPECIAL GUE ST SPEAKER 40

Outside the Box

Kelli Ellis

key team players in her organization, business partner, Natasha Minasian and her father & business partner Warren DeYoung . Our other host for the evening Modern Luxury magazine’s Jessica Cline introduced her team and thanked DRC and ASIDOC for being a part of the special evening then introduced our special guest star, HGTV’s very own Kelli Ellis! Wow what energy and enthusiasm Kelli brought to the room with her red jacket, signature red lips, and bigger than life personality as she shared her story of how she went from Lawyer to Designer to TV host on HGTV, all the while branding herself! Ironically, she branded herself by being herself! By letting her hair be naturally white, throwing out her contacts, and putting on her glasses! A valuable lesson for all! She wowed us with her insight and keen eye for trends as she showed us fabulous slides of the latest trends in Paris! From organic & natural materials, to a sleuth chair, it was a fun and wonderful experience for all, filled with lots of oohs and ahhhs!

ASID OC Quarterly Magazine

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MONTHY MINGLE

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The 2018 ASID OCC Jingle Mingle was sponsored by Dal Tile at their beautiful new Anaheim showroom on Dec. 12. There were 80+ attendees at the event. A big “Thank You” to Kristin Khan and her team who hosted a delicious buffet of prime rib and assorted accompaniments, including a delectable dessert bar. Also, a big “Thank You” to our wonderful IP’s who sponsored many raffle prizes, including a Napa Valley Wine Basket, a beautiful Persian rug, gift certificates and king bedding set. Magdalene’s Hope was the featured Charity of Choice for the event and many generous donations were received by them from the ASID designers. They were on site to provide an insightful view of what their inspiration is bringing to save many of the many men, women and children from the human trafficking nightmare of our society today. Santa was also on board for special photo ops at the festively decorated holiday booth sponsored by Dal Tile.

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

KITCHEN | BATH Irvine 949.221.0600 San Diego 858.433.9200

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Kohler Experience Center West Hollywood 424.281.3802 expressionshomegallery.com

CHAIR UPDATE

AT L A R G E U P D AT E Happy New Year! The energy and momentum of this new board will guarantee that 2019 will be an amazing year. As the MemberAt-Large, my chairs and I have the pleasure of supporting these enthusiastic board members. One of the first events of the year under my direction will be the Industry Partner Kickoff Mingle. Chaired by Guy Paul from Rug Plus in Fountain Valley, it will be a great night with Persian food, cocktails and a fantastic special guest speaker, Mike Moore, talking about leadership and peak performance. Valuable tools for both Design Professionals and Industry Partners!

Of course, the venue itself is a stunning showcase of some of the most beautiful rugs found anywhere. The generosity of Guy and the staff at Rugs Plus is notable… more than nine area rugs will be raffled off! Thanks Rugs Plus! The next big event will be the Expo. Bill Elson and his chairs are creating a wonderful day for designers to see the latest from our Industry Partners. Do not miss it! I am privileged to provide a supporting role to Bill and his crew. Exciting things this year. If you’re not coming to the meetings, you’re missing out. And more importantly, we’re missing you! Please join us. Find me and say hello. I’d love to meet you.

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ASID OC Quarterly Magazine

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We are proud and honored to have our 2018 ASID CA OC Design awards sponsor to be our industry partner, Emser Tile. We our pleased to have such an excellent leader in the tile and natural stone community with products that meet the criteria and unparalleled service to the design community. Emser is not only our sponsor but a sponsor who is celebrating 50 years of excellence and longevity in business with great success in providing the very best in sourcing and customized products. Established in 1968, Emser Tile, headquartered in Los Angeles, is the leading designer, marketer and producer of the world’s finest tile and natural stone. By offering unparalleled service and a dynamic selection of products, Emser is one of the most comprehensive sources for interior and exterior products that include porcelain, ceramic, metal, glass, quarry, decorative accents and mosaics, cut-to-size stone, setting materials, and custom manufactured products made to your specifications. Emser products are designed for both residential and commercial projects. Emser’s nationwide locations plus state-of-the-art distribution centers and over 2.5 million square feet of warehousing space, combine national presence with local service. This allows us to respond to the changing trends and technology. Their dedication and commitment to customer service remains as strong as ever and the core of our business and our culture. Emser’s production network

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brings the latest global trends, technology and innovation to our customers’ doorsteps. Our expansive capacity translates into vast selection and immediate distribution. With Emser, customers have quick access to unique and first-to-market products. With over 70 locations and factory alliances in over 20 countries, Emser has the global infrastructure to logistically support any size project on a dynamic or international level. Whether Retail, Hospitality, Restaurant, Multi-Family Housing, Tenant Improvement and Office, Kitchen and Bath, Healthcare, Higher Education, RV and Manufactured housing or Insurance Replacements, Emser is your right partner. Emser is the fashion leader in glazed ceramic and porcelain tile, glass, metal and natural stone products. Emser offer the latest in fashion, colors, finishes, patterns and textures, accompanied by a broad assortment of coordinating trims and decorative accent pieces. Their extensive product line consists of multi-level collections of tiles to coordinate and are supported by sales offices and distribution centers across the nation. This allows Emser customers to fill their floor, wall and countertop tile needs with one expert and convenient source. Congratulations to Emser for 50 years of partnership with our design community and being our honored 2018 ASID CA OC Design Awards sponsor.

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Porcelain, Ceramic, Decorative and Natural Stone Collections www.emser.com

EXPO

a Multi Design Sector Event

Presented By

Thursday, May, 2 2019 2:00 - 8:00PM The Renaissance Hotel |4500 MacArthur Blvd. Newport Beach

Featuring Keynote Speaker Roger Thomas Executive Vice President of Design for Wynn Resorts Donâ&#x20AC;&#x2122;t miss your opportunity to check out the exhibit floor and meet some of the industryâ&#x20AC;&#x2122;s top vendors! If you are looking for new opportunities, join us for our first ever ASID OC Expo Job Fair Tickets include Entry to the Exhibit Floor | Keynote Presentation Fine Food & Drinks | Opportunity Prizes | Valet Parking Members $35 - Non-Members $45 - Students $10

Tickets Available Soon at: caoc.asid.org/events/expo Exhibitor Registration Now Open | Early Bird Pricing Closes Feb. 28, 2019 See Website for More Information

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Long time ASID Orange County Industry Partner Steve Huang has been appointed as a Commissioner to City of Irvine Planning Commission by newly elected Irvine City Council Member Farrah N. Khan. As a longtime resident of the City of Irvine, Huang is honored to serve as Planning Commissioner for the city he has called home since 1981. He has a Bachelors of Architecture degree from California State Polytechnic University, Pomona, which he received in 1993. Moreover, he worked in the building industry sector for many years until 2008. Huang has been a member of ASID California Orange County Chapter since 2010 and through his ASID OC membership he maintains his relationship with the building industry. He currently serves as Technology/Web Chair which maintains the Chapterâ&#x20AC;&#x2122;s website. Being appointed as a Planning Commissioner, he hopes he can help other members understand the building permit approval process. He is currently an IP member working as an insurance broker.

ASID OC Quarterly Magazine

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Towne Park has officially chosen their winner based on overall combined elements of design and integration of Towne’s vision. Both ASID & Towne Park were beyond impressed by each design teams’ creativity, presentations, and overall Towne centered designs. It was amazing to witness the talent from all of the designers that participated in this event. Drumroll please... the winner of the Student Design Challenge is…Team Gluten Free!! To quote Towne Park, “Caitlin, Haley and Mallory captured the overall modern classic essence with hints of jazz inspired vibes. We fell in love with certain aspects and elements from each design team / designer. Even though we chose an overall winner, we truly believe each of you brought winning concepts and designs.” Both ASID OC & Towne Park want to take this opportunity to thank each of the students for their hard work and celebrate their efforts as each and every participant will be a huge part of both conceptualizing the future of Towne and the ASID community.

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CHAIR UPDATE

S T U D E N T R E P R E S E N TAT I V E T O B O A R D U P D AT E 2018 was a great term for students with ASID. The Student Design Challenge brought in about 40 students from IDI, Saddleback, and Fullerton to participate in re-designing a Brewery Tasting Room, and Lounge. We are looking forward to a strong 2019 as we move forward with new events and challenges for the students of ASID! In this upcoming month we will be announcing the winner of the Brewery challenge while at a Towne Park Brewery party and announcing the new Student Design Challenge residential location for 2019. In addition, students will be joining ASID OC for the Modernism Tour in Palm Springs for the WIllis portion of the tour.

We are also looking to take trip up to Los Angeles County for a tour of the Pasadena Design Home. For this upcoming term, ASID IDI will be hosting 2 Fabric/Material sales for the students and their student projects. Saddleback college students continue to grow their chapter and will also be joining in the fun for upcoming activities with ASID. Finally, to close out the term, weâ&#x20AC;&#x2122;re hoping for a strong turnout of students at the ASID Expo. There is going to be a Job Fair featuring select vendors from all over the county where students can bring their resumes and speak with vendors about open jobs, internships, and new opportunities. Amidst all these events, our goal is to bring together students from around the county to further their knowledge of being an interior designer, and to understand the incredible benefits of being an ASID member. Any questions or concerns, please donâ&#x20AC;&#x2122;t hesitate to reach out!

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SPONSORED SPECIAL EVENT

s e c a F n g i s A e D C of On Oct 10th 2018 Modern Luxury hosted an incredible cocktail party at Pacific Sales for their new Faces of Design showcasing leading designers and industry partners including the official announcement of our incoming chapter President and Executive Board of Directors by publishers Jessica Cline and Christopher Giannella who travelled south of LA for the event. The showroom featured many of our Industry Partners cooking demonstrations on their appliance lines including Monogram and Subzero/Wolf while attendees enjoyed passed appetizers and signature cocktails from 6pm to 9pm. Many beautiful abstract paintings set the background of the showroom!

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ASID OC Quarterly Magazine

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SPONSORED SPECIAL EVENT

The Newport Beach Wine & Food on Oct 6th and 7th was held at the Civic Center along with our Industry Partner Custom Comfort Mattress asking up to 5 teams of designers to create Private Vignette Seating with their bedding material and our Board of Directors and President were asked by their new Sales & Marketing Ambassador Andrew Stormer to also participate to represent our chapter and we inadvertently fulfilled one of our pillars of Living our Brand! We also needed to create a custom table top so we asked for sponsorship from our loyal IP Cosentino and Bella Stones to fabricate using a Dekton surface for the center of our 96â&#x20AC;? customized round bed seating. We also asked our other loyal IPâ&#x20AC;&#x2122;s Between the Sheets and Rugs Plus to lend us their products to display in our vignette! Fiberseal West and Derek Fisher graciously donated time and cleaning services to help pick up and deliver back items as good as new!

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ASID OC Quarterly Magazine

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SPONSORED SPECIAL EVENT

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Our Industry Partner Cosentino in Anaheim introduced their new line of Dekton called Stonika and held various forms of events with many different chapters nationally in the Fall including ours with the incoming Board planning a Costume Party on Oct 30th. We chose Habitat for Humanity as our charity along with Cosentino for the $20 raffle proceeds for a chance to win a trip to Spain. There were plenty of Red Spanish wines and Spanish tapas to enjoy during a Best Costume contest to win an Apple Watch and stone Calderon plus chance for the trip to Spain as well. Their was a moment of Spanish guitar playing and singing and it was a very enjoyable evening together!

ASID OC Quarterly Magazine

SPONSORED SPECIAL EVENT

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A Chopped Challenge by Monark showroom held on Nov 1st was a cooking challenge between NKBASOCAL Board and members and our chapter Board. We were given Subzero/Wolf black aprons to prep, cook and grill on their fantastic Kalamazoo grills and pizza ovens incredible flank steaks and veggies using given spices and ingredients within an hour and half timeframe of fun! We won 2nd place and had a great time together! We fulfilled another of our pillars Diversity & Inclusivity & Alternative Revenue streams!

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ASID OC Quarterly Magazine

SPONSORED SPECIAL EVENT

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The LUXE Tree Of Dreams along with Thompson Building Materials and Balsam Fir Trees held a live auction for all proceeds to go to CHOC on Nov 29th with over 10 designer team creations of highly decorated donated Christmas Trees! Our media partner Shannon Ratcliffe of LUXE Magazine asked us to participate so our Board of Directors, some Chairpersons and President were able to purchase ornaments because of our term Titanium Sponsorship with Pacific Sales! Our Theme Story was “As we protect our animals of the forests we protect our children also...” and we used natural pine cones, natural fiber animal figurines, and a mixed array of plaid ribbon and fabric ornaments to adorn our 7’-5” Tree of Dreams that was Auction ready! Our chapter president Michele Prata bid the highest of several bids and it was delivered to her home in time for the holidays! Children’s Hospital of Orange County brought in many proceeds from the evening and generously sent out thank you bouquets to all participating teams.

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ASID OC Quarterly Magazine

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summer wrap-up WHAT WAS MISSED IN JUNE, JULY & AUGUST

JUNE Our industry partner Appreciation June 20th Monthly Meeting was held at Arizona Tile’s newest showroom in San Juan Capistrano was an amazing evening beginning with a wine bar reception to enjoy! Arizona Tile hosted a successful event of over 80 attendees of new and existing members while mixing and dining with a delicious Italian buffet of assorted pastas, salads, desserts and more! The evening was filled with conversations within new tile and stone vignettes along with showroom representatives to answer all of our inquiries. Excitement filled the air while we awaited our speaker revolutionary Mindset Guru Coach Sam Chauhan Author of Mind’s Power Unleashed! It was a two for one registration for our IP’s so all were eager to hear the transformative message of his key points of breaking limited beliefs, eliminating self-sabotage, increasing your energy field and never giving up! Many raffle prizes were won including sessions with the speaker at a discounted rates! We awarded our loyal Industry Partners with Certificates Of Appreciation for their participation in our chapter as sponsors and more. We are very grateful to Arizona Tile ownership for a generous evening for our members. Photography provided by Timothy Manning. AV provided by Derek Fisher of Fiberseal West.

JULY Our July 11th Monthly Meeting was held at one of our chapter’s newest members Witford Showroom which was graciously hosted by showroom manager Chas Tiernan in the Laguna Design Center and co-hosted by California Homes magazine’s publisher Susan McFadden and Linda McCall. We were treated to a generously portioned dinner buffet and wine bar during the evening while mixing with over 75 attendees in the beautiful furnishings showroom vignettes. Our featured speaker was Brian MacLaggan with his topic of Growing Together in the Digital Age who touched on points on how to increase our sales-ability with our trade showrooms. We enjoyed laughter and good information as we listened intently! Many raffle prizes were given including a full page ad by California Homes. We were very happy to have our meeting hosted by our new IP member Witford and co-hosted by our media partner California Homes as well. AV provided by Derek Fisher of Fiberseal West. AUGUST Our hot August Monthly Meeting was held at The Wonder Room with Tiffany Hunter Home in her warehouse style showroom full of wonderful furnishings! We enjoyed an incredibly generous dinner buffet and co-hosted cocktail bar with desserts by LUXE Magazine while mixing with new and existing members while awaiting our CEU called Artisanal Craft in Sustainable Spaces provided by our Industry Partner Native Trails plumbing manufacturer. Many raffles were given to many excited recipients. We were very excited and grateful to have Tiffany Hunter Home along with our media partner LUXE host our meeting. Photography provided by LUXE. AV provided by Derek Fisher of Fiberseal West. ASID OC Quarterly Magazine

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ASID OC Quarterly Magazine

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BRING LUXURY HOME

Monark is your premium appliance destination and the destination is just the beginning. With well-appointed showrooms offering distinctive shopping experiences, Monark has the ultimate selection of Sub-Zero, Wolf, and Cove appliances. Sub-Zero, Wolf, and Cove are designed to help you get the most out of every moment that you spend together in the kitchen, with tools that ensure fresh food, delicious meals, and spotlessly clean dishes. Now through June 30, 2019 get three additional years of protection for extra peace of mind (or qualify for a $1,000 rebate) with a purchase of a qualifying Sub-Zero and Wolf appliance package. monarkhome.com S H O W R O O M

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JUNE

6/3 • Design Awards Entry Period Opens 6/4 • Educational Pop Up 6/13 • Board Meeting 6/13 • Monthly Mingle IP Appreciation

JANUARY

1/10 • Board Meeting 1/10 • Educational Pop Up Marlon Holden Fine Art 1/16 • Industry Partner Mingle Rugs Plus 1/21 • MLK Day Office Closed 1/24 • ASID OC & NKBA SoCal Dynamic Duos Mixer

FEBRUARY

2/13 • Monthly Mingle Fremarc 2/14 • Board Meeting 2/19-2/21 • Modernism Week Bus Tour 2/18 • President’s Day Office Closed

MARCH

3/13 • Monthly Mingle 3/14 • Board Meeting 3/19 • LDC Spring Market

JULY

7/4 • Independence Day Office Closed 7/10 • Educational Pop Up Kravet 7/11 • Board Meeting 7/18-7/20 • Leadership Experience 7/24 • Monthly Mingle 7/31 • Design Awards Entry Period Ends

AUGUST

8/8 • Board Meeting 8/? • Educational Pop up C.S. Wo & Sons 8/28 • Monthly Mingle

SEPTEMBER

9/2 • Labor Day Office Closed 9/12 • Board Meeting 9/22 • ASID OC Design Awards & Installation Gala

APRIL

4/11 • Board Meeting 4/11 • Monthly Mingle 4/23 • Educational Pop Up Lighting Gallery

MAY

5/2 • Expo Renaissance Hotel 5/9 • Board Meeting 5/23 • Educational Pop Up Ligne Roset 5/27 • Memorial Day Office Closed 5/30 • Dining By Design

ASID OC Quarterly Magazine

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MONTHLY MINGLES

DESIGN AWARDS

TECHNOLOGY

Jessica Jones, Allied ASID jessica@jessjonesdesigngroup.com

Suzanne Ceavatta, Associate ASID Suzannec1@twc.com

Steve Huang, Industry Partner s.huang@cscdgllc.com

Pamela Barthold, Associate ASID Pazzamdesign@gmail.com

EXPO -LOGISTICS

GOVERNMENT AFFAIRS

HOLIDAY PARTY

Jenna Robitaille, Industry Partner jenna@boischamois.com

Adriel Cogdal, ASID adrieldesigns@verizon.net

EXPO- MARKETING & ATTENDANCE

INDUSTRY PARTNER LIAISON

Sue Rexroth, Allied ASID suerexroth@pacbell.net GRAPHICS/DESIGN MAGAZINE Stacy Vieth, Allied ASID stacy@viethinteriors.com DESIGN MAGAZINE-AD SALES Sue Rexroth, Allied ASID suerexroth@pacbell.net POP-UP EVENTS Alix Flamm, Allied ASID alixflamm@icloud.com Laura Yorba, Allied ASID laura@lcydesigns.com HOSPITALITY Angela Eason, Allied ASID angela@lavishimages.com Zara Estakhr, ASID zdecor.ze@gmail.com GALA Sophie Lentini, Industry Partner slentini@mstoneandtile.com Angela Eason, Allied ASID angela@lavishimages.com

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Rebecca Pelletier, ASID rebeccapelletierinteriors@hotmail.com MEMBERSHIP DRIVE Miko Krisvoy, Allied ASID krisvoyinteriors@gmail.com DINING BY DESIGN Sandra Maddox, Allied ASID semaddox@cox.net SPECIAL SPONSORED EVENTS Melissa Auten, Industry Partner melissa.auten@fisherpaykel.com Tracy Burge, Industry Partner tracy.burge@subzero.com STUDENT AFFAIRS John Henry Kaufman, Associate ASID jh@johnhenrydesigns.com EMERGING PROFESSIONALS Alix Flamm, Allied ASID alixflamm@icloud.com

Guy Paul, Industry Partner guy@rugsplus.com A/V Katie Forester, Industry Partners katie.forester@audiovisions.com COPPS & NOMINATING Nazgol Seyedi, Allied ASID nazgol.seyedi@gmail.com BRAND AMBASSADORS Adriel Cogdal, ASID Jamie Namanny, Allied ASID Marianne Kreter, ASID Richard Downes, Industry Partner Gigi Harris, Allied ASID Farrah Smith, Allied ASID