“If you’re going to do something do it all the way not half way or what’s the point!” I truly felt so aligned with this quote during my planning along with my Board, Chairpersons, committee members and sponsors and it’s been a great sense of accomplishment so far as I have observed added “joy” on the faces of many at our events! Sometimes we can plan for a great future but we can’t predict it so we have to be able to go with the flow! Although I was unable to attend our 30th Expo due to an unplanned emergency appendectomy, it was still a huge success having my desired Keynote Roger Thomas from Las Vegas Wynn Design & Development available for all to enjoy his dynamic presence there! Now as I continue to count my blessings of good health restored, I will look forward to meeting Roger somewhere in my future while enjoying our other events underway! Another desire was to end my term with some fun which led to our Atlantis themed Celebration Gala, Installation & Design Awards for all to enjoy in September at the Dana Point Yacht Club with plans to capture a wider array of winners with a new idea for our design award categories and a fun party atmosphere including “outgoing and incoming” signature cocktails, themed appetizers, choice of entrees for dinner, an array of desserts followed by dancing under the stars with a s’mores bonfire! I want to continue to make it a great term together so please join me by attending our remaining program of events of Mingles, Pop Ups, a Summer Semester of Evening CEU Marathon at SOCO, a Living History Tour and an Appreciation of Past Presidents in August and follow my lead and “do it all the way not halfway or what’s the point” and make the most of being a member of our organization! Let me know if you are interested in becoming a bigger part of our chapter by volunteering and/ or also being a sponsor! Being President has been very fulfilling because I got to be a bigger part of the fun! See you all at our next events! Truly,
3 Greetings from the President 6 Hello from the President Elect 8 Board of Directorâ€™s Listing 13 New Members List 22 April Mingle at BoConcept 25 Educational Pop Up at Lighting Gallery 26 2019 ASID OC Expo 31 Dining By Design 34 Summer Semester
42 Committee Chairs List
Roger Thomas 2019 ASID OC Expo Renaissance Hotel, Newport Beach Photo by Timothy Manning
Hello from the President Elect Hello everyone, and thanks for being members of ASID! We are just coming off our most successful expo ever, its our 30th. We have been privileged to have as our past guest speakers Martyn Lawrence Bullard and Melinda Ritz. This year we outdid ourselves with the incredible internationally famous Roger Thomas, whose interior designs for Bellagio, Wynn and Encore changed not only the face of Las Vegas but internationally, on how resorts/hotels/spas are built and furnished. Only ASID OC has been the host of these extremely talented designers and only at our Expo. We are excited to see what happens next year, as I will soon be President. I can tell you it will be very interesting, fun, and rewarding year. Currently, we are gearing up for our annual ASID Leadership Experience that is always held in July and overseen by National. This year in fabulous Atlanta, which should prove to be very energizing, educational, and exciting. Can’t wait to bring back all of that excitement and energy to Orange County. I am also working on what National calls “Strategic Planning.” All chapters are required to present to National our yearly chapter plan, our goals, budgets, and how we plan to accomplish them. Our chapter in Orange County is one of the busiest, if not THE busiest. I will be setting up my strategic planning committee and moving our chapter forward. Then in September we have our highly sought after, and prestigious ASID OC Celebration Gala where we will hand out our Deign Awards. This year being held at the beautiful and fun Dana Point Yacht Club. Are you going to enter? I hope so!! Not only for that but to see the new board being installed and me as President as well. Dancing and s’mores included! Hope you will be along for the exciting, educational, and rewarding adventure! See you there,
Bill Elson, Allied ASID 6
Welcome to our Summer issue of Outside The Box! You will find lots of great photos and articles from spring quarter happenings and announcements for some exciting upcoming events. Take a look at Throw Back photos and try to guess who those members might be. Enjoy the IP Spotlight on this yearâ€™s Design Awards sponsor and see who your newly elected board members are. A very special Thank You to our administrator, Kasey Sterling, for assembling the magazine into a fabulous spread, to Sue Rexroth for the amazing ads, and to Michele Prata for being our fearless leader. Please remember to tag ASID OC on your Social Media posts and show us your beautiful photos at our fabulous events and please like our pages on Instagram and Facebook. We need to continue sharing what we do and how great this chapter really is! We have an exciting new event being formed as we speak. The series will be called the Living History Tour and Raad Ghantous will be the Chair. Stay tuned for more details as we create this amazing innovative experience.
Julia Alt, Allied ASID
Board of Directors PRESIDENT
PROFESSIONAL DEVELOPEMET DIRECTOR
Linda A. Tom
AT LARGE DIRECTOR
STUDENT REP TO THE BOARD
Angela C. Blake
Finance Director Update Gala is Right Around the Corner…Don’t Miss a Great Opportunity
ear Industry Partners,
The ASID OC Celebration Gala is the highlight of each year for our designer members and industry partners alike. This year’s Atlantis themed Celebration Gala will take place on Sunday September 22, 2019 at the Dana Point Yacht Club in gorgeous Dana Point Harbor. Your sponsorship helps us provide amenities including signature cocktails and an open bar, valet parking, specialty appetizers, and additional entertainment, decor, and activities for our Celebration. Become a Celebration sponsor today and you will join our Diamond Sponsor Pacific Sales, our Design Awards Gold Sponsor Cosentino, and our Media Partner California Homes Magazine in aligning your brand with our most anticipated event of the year! See below for the sponsorship and benefits available this year. Our Emerald Level Sponsor will receive six seats at the Gala, three E-Blast Packages, Three Full Page ads in our chapter digital Magazine for the 2019-2020 term, a Spotlight in one issue of the chapter digital Magazine during the 2019-2020 term. $6,000 Two Ruby Sponsors will each receive four seats to the Gala, two E-Blast Packages, two Full Page ads in our chapter digital Magazine for the 2019-2020 term. $4,500 Each Three Sapphire Level Sponsors will each receive three seats at the Gala, one E-Blast Package, two Full Page ads in our chapter digital Magazine for the 2019-2020 term. $3,000 Each Four Amethyst Level Sponsors will each receive two seats at the Gala, one E-Blast Package at 50% off, one Full Page ad in our chapter digital Magazine for the 2019-2020 term. $2,000 Each Six Topaz Level Sponsors will each receive two seats at the Gala, one EBlast Package at 50% off, two Half Page ads in our chapter digital Magazine for the 2019-2020 term. $1,200 Each Eight Pearl Level Sponsors will each receive two seats at the Gala, one Single Use E-Blast at 50% off, one Half Page ad in our chapter digital Magazine for the 2019-2020 term.$550 Each All Sponsors will receive placement on all marketing materials including the Step & Repeat banner at the Gala, the Gala Program, and any online promotions. If you are interested in being a part of Gala, and would like to be a sponsor, please contact firstname.lastname@example.org or (949)643-1549. Thank you! 10
Carolyn Scroggs, Allied ASID
Membership Update G
reetings to my fellow ASID California Orange County chapter members! It has been a busy quarter and year! Where has the time flown by? We had many inquires about membership from our student chapters at Saddleback, Interior Designers Institute and other schools who are exploring the opportunities to become Student Chapters. Our attendance is up with students with school approaching it’s end of the year projects and some with pending graduation. We had many inquiries for membership as Individual Practitioners, Industry Partners and Student ASID members at two local events; the LDC’s ARRIVE and the ASID OC Expo in May. Fellow members of ASID Ca OC, please take a moment to review your membership. Log in to asid.org to review and update your profile. Take a moment to update your: Contact information Name of company Appellation Check your membership status Address Lastly I’d like to welcome our new members and say we all look forward to gathering together to network and support one another in our business of Interior Design! 12
Em Are an
New Members Let's celebrate our new members and welcome them to our chapter! Eariny G. Adams, Allied ASID
Marisa Barritt, Student ASID
Junga Cho, Allied ASID
Danielle Foley, Student ASID
Crystal Dodd, Allied ASID
Soussa Ghanaat Bajgiran, Student ASID
Karen Lee Hauser, Allied ASID
Tiffany Higgins, Student ASID
Kelly Couzens, Associate ASID
Natalie Kazemi, Student ASID
Martina Meckael, Associate ASID
Teresa O'Neill, Student ASID
Valeria Pizzetti, Associate ASID
Jessica Ruby Riester, Student ASID Beth Sayler, Student ASID Lauren C Secousse, Student ASID
Jacqueline Yuen, Student ASID Things to do: Update Your Profile
merging Professional: e you in the first 5 years of your career? Check the box marking you as Emerging Professional, or uncheck if you no longer fit this category
Industry Partners Chris Gibbs
Opulent Design Build
Bellissma Art and Custom Framing
Bellissma Art and Custom Framing
very year since 2008, LCDQ has brought the convergence of the design community to experience design and appreciate the best design aesthetics found on the West Coast within the Legendary Los Angeles design area fondly called LCDQ or the La Cienega Design Quarter.
With 50 window displays at the showrooms within the LCDQ, all designed by designers from across the globe, the windows honored the Icons of Design including Albert Hadley, Rose Cumming, David Hicks, Elsie de Wolfe, Mark Hampton, Jean Michel Frank, Billy Baldwin, Dorothy Draper, Mario Buatta- to name a few. This year’s Living Legend speakers and honorees were Bunny Williams and Suzanne Rheinstein; and an online vote for best showcase of a window display had Catherine Austin of Charlotte, N.C’s window The Legendary LCDQ event was a three-day which honored Alberto Pinto taking first place. Second-place was tied by winning schedule of events. Moments at each showroom to connect and make new friends designers Bridgid Coulter who honored Zaha Hadid and Massucco Warner Miller who in the process, walking to view window displays, phenomenal showrooms and their honored an updated version of Sister Parish’s chairs and a table collection. products for the design community. The examples for design possibilities were Continued on page 43 limitless customization for a designer’s project. It was truly a vision of designing out of the box and the possibility of creating iconic piece for your client. 14
About Town! ASID Ca OC met and greeted many designers and professionals from our industry. We had many inquiries from the design community about joining ASID for the first time, students excited to see all the showrooms and asking about opportunities to join, Advance to Allied and past members interested in re-joining the chapter. The showrooms were open for design professionals to ARRIVE to view the latest in aguna Design Center and Luxe Magazine design from furnishings, lighting, plumbing, hosted Arrive : A Passport to Design for the flooring, textiles, cabinets, case goods, and much design community on April 30th, with a panel of more. ARRIVE offered our members and the design influencers from across the country design community the chance to shine with a full â€œArrivingâ€? to speak on all things design. The day of creative conversations and fantastic Center court speakers included our very own Rick product to view. Campos, past president of ASID CA OC and owner of Design Biz Survival Guide as moderator with Alexa Hampton speaking on the Business of Design, and Adrianne Nardo with Eric Chang of Hellman-Chang NY speaking on the Interior Design Business landscape in transition.
We had passports to get stamped for raffle prize with a chance at winning the grand trip to Paris, France. A fun day to explore and be inspired. Thank you LDC for the great day of design. Linda Tom, Allied ASID 15
What is an appellation? The ASID Appellation is the ultimate designation of professionalism and ethical practice to clients, employers, and the design community. Your membership entitles you to use the appellation in your email signature, website, business cards, letterhead, and when being interviewed or receiving recognition. The ASID appellation represents your dedication and expertise to the highest standards of excellence in design. As a current member or someone considering a membership with ASID California Orange County the appellation denotes your association with a professional organization of like minded Interior Designers. Educated, experienced and taking advantage of opportunities to engage with designers, industry partners, artist and showrooms in a local, regional, and even national level. ASID is a national organization which offers access to the following sources: Contracts for Residential and Commercial projects Continuing Educational Units (CEU) Options to attend conferences nationally Submit your projects for National competitions Access to networking across all the chapters as a member Your affiliation is designated by your address for your membership. As such, ASID California Orange County is our local chapter. Here is a checklist of areas where your appellation should be. Review, add or correct on your profiles on the following areas: Social Media Publications: Magazines, digital features of your projects Design project submissions for a competition locally or nationally. Email signature
Allied Associate Fellow
Educator Partner Allied Educator Student Industry Partner
Appellation & Personal Use of the ASID Logo Guidelines
Your membership is established with our National office in Washington, D.C. The appellation for our National ASID is referred to ASID and as such, when writing or speaking or making a written reference about the national organization, please use the name ASID. National social media tag: @asid_hq
Students and Allied members are permitted to have the word “member” in their appellation (Ex. John Doe, Allied Member ASID).
List ASID first in cases of multiple appellations (Ex. John Doe, ASID, LEED AP).
The membership designations must be spelled out completely. (Note: "of the American Society of Interior Designers" may be substituted for "ASID"). No modification or deviation is permitted.
The appellation for professional members and the designations for other members may be used only in conjunction with the member's own name.
Educator Partner ASID Allied Educator Student ASID Industry Partner ASID
Members may not utilize any form of the name of the Society or the ASID appellation in conjunction with a firm name, even where the member's name is encompassed in the name of the firm. Members may not use the official ASID logo in any manner. Improper logo usage is a violation of the Society’s Code of Ethics and Professional Conduct. A member may in no way imply, through advertising or other means, that employees of his or her staff or firm are members of ASID unless that is in fact the case, and then they may be identified only by the appellations or designations consistent with their status in ASID. Professional members in good standing may use the ASID Professional Member logo. Industry Partners may use the Industry Partner Logo. If your ASID membership has lapsed, you are no longer able to use any ASID appellation or the ASID logo, among other benefits. ASID strictly enforces this regulation and performs audits. On social media, when tagging post with intent to include and draw your ASID CA OC chapter community to your post: Facebook use @asidocc or #asidocc Instagram as @asidoc National social media tag: @asid_hq 17
e were thrilled to kickoff of our 2019 ASID CA OC Design Awards at C.S. Wo & Sons with gracious media sponsor California Homes Magazine and support from California Closets. We splashed our way into summer with delightful appetizers and signature cocktails for a festive night of design! The Atlantis themed Celebration Gala and Design Awards will be held on September 22nd at the gorgeous Dana Point Yacht Club in Dana Point where we will announce the winners while we celebrate the close of one term and the beginning of the next! California Homes magazine is our exclusive media partner for this yearâ€™s awards and they will be publishing a half page per winner in their winter issue. Cosentino, our Design Awards Gold Sponsor, has contributed their gorgeous material to enhance our trophies and we are looking forward to bringing in more of our Industry Partners as Gemstone Sponsors to create a fabulous Celebration this year. Our trophy design was presented during the Summer Splash Mixer for all members to view for their chance to win Platinum or Gold for our Professional, Allied, Associate, and Student members as well as our Industry Partners. In addition our chapter Titanium Sponsor Pacific Sales is providing a special advertising challenge of their own as part of this yearâ€™s Design Awards contest. So please remember to submit your projects by noon on July 31st! Thank you again to C.S. Wo & Sons for hosting Summer Splash Mixer at your beautiful showroom in Costa Mesa. A very special thank you to Linda McCall and California Homes magazine for such a fabulous event, including the fabulous food and drinks. Cheers, Suzanne Ceavatta, Associate ASID Design Awards Chairperson 2018-2019
SID CA-OC is highly enthusiastic and proud to collaborate with Cosentino (aka The Cosentino Group) as our 2019 Gold Design Awards sponsor!
Cosentino is a global, family-owned business that produces high quality, innovative surfaces for the world of design and architecture. They started their business in 1979. Today, they have managing facilities in over 20 countries and distribute to over 80 countries. Together with their clients and partners, they continue to anticipate future design solutions for the health and betterment of the community. This has been accomplished by pioneering leading brands in their respective segments including Silestone®, Dekton®, and Sensa by Cosentino®. These brands are technologically advanced surfaces that are utilized for creating spaces and unique designs for the home, corporate, and public areas. Cosentino’s development has been based on global expansion and innovative research and development programs. The company remains committed to respect for the environment and sustainability. Additionally, they have an ongoing corporate commitment to society with its training, equality, and job security programs. Cosentino’s brands are Silestone®, Dekton®, and Sensa by Cosentino®. As a leader in the industry, they have design solutions for your residential or commercial project, whether it is new construction or a remodeling project. The applications include flooring, countertops, sinks, siding, and facades. Silestone® has been a leading brand for over 25 years. It is composed of more than 90% quartz and provides strength, outstanding resistance, and durability properties. It has resistance to stains, acid, shock, and scratches. These characteristics are a good option for kitchen, bath, floor, and siding surfaces. It is available in over 80 colors, different textures, and formats with limited joints. Easy maintenance and the highest warranty of hygiene properties contribute to Silestone’s® popularity. Dekton® is a ultra-compact surface and is composed of porcelain, glass, and quartz. Its versatility and high strength make it ideal for a home or commercial project. Another application for Dekton® is facades. Dekton’s® resistance to freezing and thawing, excellent dimensional stability, flexural stability, thickness, and large formats lends itself to be an ideal choice. It can also be used for flooring in high traffic areas, countertops, staircases and siding. There are many color choices. Sensa by Cosentino® is a high quality natural granite that is protected by a revolutionary stain protection treatment called Senguard®. Senguard® is bonded to the granite at the time of manufacturing. No other sealer is needed for protection. A certified 15 year warranty is included. Sensa® is an excellent choice for kitchen countertops and other household applications. Please visit Cosentino’s gorgeous showroom in Anaheim for your next project! Suzanne Ceavatta, Associate ASID Design Awards Chairperson 2018-2019 19
e are half-way done with our term, but so much still ahead of us. As your Professional Development Director, I am excited to bring to you our Monthly Mingles and Educational Pop Ups. Our Monthly Mingles have been a success. Thank you to our IP's who shared their showrooms to contribute to our community of design. The past months we had some very successful mingles. Starting with March at an oceanfront property with IP Custom Comfort Mattress and Realtor Bud Mastropaolo. Then in April, thank you to Bo-Concepts at SOCO design center for hosting a great architect panel with our past President Rick Campos as MC. We had the pleasure of hearing from three wonderful architects, Richard Fleming, Mark Teale and Chris Light. This would not had been a success without our incredible Programs Chair Jessica Jones & Co-Chair Pamela Barthold. June, brought you our Summer Semester Evening CEU Marathon. We dipped our oars in the water and got three CEU's before the reporting term is done in December. We spent time in three Industry Partner location in the SOCO design center, thank you to Famosa Tile, Rejuvenation, and Room & Board for hosting us. Pop Ups have also been a success. In the month of April, we had a full house at The Lighting Gallery in Lake Forest for our CEU Pop Up and it was a great event. Thank you to The Lighting Gallery staff for providing such a good time. In the month of July, we will have a Pop Up with Ligne Roset inside SOCO, and September we will be with Monark Premium Appliances and California Homes. Looking forward to seeing you all. Thank you so much Alix Flamm for doing a wonderful job as Chair of Pop Ups. Thank you and see you all soon at all our next events,
Elisabeth Dâ€™Angelo, Allied ASID 21
t was a packed house at BoConcept in Soco design center in Costa Mesa to hear the panel of brilliant Orange County Architect speakers. The evening was kicked off by Jessica Jones thanking everyone for coming and introducing all the wonderful architects, BoConcept for hosting and her Co-Chair Pamela Barthold. Michele Prata, ASIDOCâ€™s President, spoke of Mark Teale being her former professor & shared fun stories of her professional relationships with past chapter president Rick Campos, from Interiors by Rick Campos, who mcâ€™d the panel of architects including Richard Fleming of Fleming Architect & Design, Chris Light of CJ Light Associates and Mark Teale of Teale Architecture. The panel had an amazing discussion of
interior designer & architect collaboration, partnership, and design theories. Our guests were treated to a delicious farm to table dinner catered by the chic Guinguette. ASID OC took the opportunity to show off the hospitality design ideas contributed by our student designers during our Real Life Design Challenge earlier in the term. Many student participants were present at the event and were available to discuss their ideas along with the contest winners! A special thank you to our host Stephane and Stephanie Duval, the franchise owners of BoConcept, for hosting this amazing event in their fabulous Danish Modern showroom and their generous raffle prizes of gift cards totaling over $1000. Pamela Barthold, Associate ASID
STYLE GLASS & MIRROR Richard Downes 714.965.4949 Email: Richard@StyleBathOnline.com Website: www.StyleBathOnline.com Instagram: stylebathenclosures 24
n April 23, 2019, ASID OC and The Lighting Gallery of Laguna Hills hosted a CEU Pop-Up. The 3-hour event was attended by over 40 designers and was very informative. The 0.1 CEU credit course, presented by Jason Randal of Western Lighting Sales, on LED lighting types and their applications, called, “LED 201 The SSL Revolution” had a question and answer portion at the end of the presentation. “Light Bites and Libations” included a Shiraz wine, a Generation whiskey mule, a Mojito and a Gin fuzz and a scrumptious light dinner from Lemonade comprised of Thai chicken meatballs, mac ‘n cheese, kale and edamame salads and homemade magic bars and brownies. Great raffle prizes included the Grand Prize Monte Carlo ceiling fan, a $100 AmEx gift card, and (2) $50 gas cards. The Lighting Gallery always host a wonderful event and this one was not to be missed. If you did, you missed out on the great take-aways given to each attendee: an African violet and discount voucher on future designer, already discounted, online pricing.
Laura Yorba, Allied ASID
n Thursday, May 2nd, the ASID OC chapter put on their exclusive 30th annual design expo at the Renaissance Hotel in Newport Beach. The Keynote speaker was none other than the amazing Roger Thomas, best known for his luxurious interiors at Wynn Hotels & Resorts. The exhibit floor was sold out, showcasing over 50 vendors from every sector of the industry including but not limited to kitchen and baths to cabinetry, jewelry, and high-end custom flooring. Local designers from near and far stepped to the beat of pop music while perusing the exhibits and mingling with peers. The outside patio danced to life as a light breeze blew through the fabric of the yellow umbrellas, and guests dined on gourmet hors d'oeuvres and refreshing beverages. Business cards rapidly exchanged hands forming future business relationships while rekindling those from the past. The evening capped off with a colorful and informative presentation by Las Vegas Hall of Famer, Roger Thomas. Roger has traveled the world eagerly passing along his inspirations and design ideas. On this special night, Southern California designers were those lucky people given the opportunity to explore the mind of one of the industryâ€™s greats. A roaring applause and raffle closed out the evening bringing this yearâ€™s 2019 Design Expo to a close and with a stamp of success. Jenna Robitaille, Industry Partner
s I look back at our highly acclaimed Orange County, California chapter Expo this term I am filled with a sense of accomplishment since saying â€œYesâ€? to becoming our chapter leader, even though a last minute medical emergency stopped me from being present for this incredible day of Design! I have not only been blessed with an incredible Administrator, Executive Board of Directors and chairpersons working steadfastly on our planning but many industry partners to be thankful for sponsoring our greatest achievements. Our chapter has been greatly enriched by our Titanium Sponsor Pacific Sales this term so that we could expand to the largest Expo that we have ever planned with over 55 exhibit spaces of our highly acclaimed trade resources! Along with California Homes Magazine our media partner that has aligned exclusively to cover our event in their publication, we are more excited than ever before especially because we have the renowned Roger Thomas, Principal Interior Designer and Vice President of Wynn Design & Development in Las Vegas speaking to us about his incredible design industryâ€™s achievements that have changed the interior design landscape forever. Our chapter expo legacy is completely changed with his presence here today as we remember where we have been and where we are going as a society. So in keeping with my presidential promise for more inclusive dynamic programming we are heading into our 4th quarter full of high impact events for all of our membership to enjoy together as we continue bringing our multi-design sectors together so we can merge towards a successful future! Truly yours,
Michele Prata, Allied ASID ASID OC President 2018-2019
hat a whirlwind the past few months have been for the board! As Director at Large, I have the privilege of working with some amazing and talented people. One of the big events of the past quarter was the Expo. Bill Elson and his Chairs pulled off another great Expo. The largest turnout in our history, over 55 vendors and hundreds of designers made this an unforgettable event. As the loading dock “offload manager,” my responsibilities
included organizing the unloading of the displays, booths and materials the vendors need for their displays. It was no small feat! Special thanks to Carolyn Scroggs who played “good cop” to my “bad cop” which helped move the process along. Next up has been the planning of the Dining by Design event headed by Sandra Maddox. We are fortunate to have this event at the Water Grill, across from South Coast Plaza. Sandra has done an excellent job of putting together a great night of food, drink and networking as well as a panel discussion with Todd Hatch of the Hatch Group. Todd and his company are responsible for the design and construction of this beautiful restaurant, it was truly a great night!
Derek Fisher, Industry Partner ASID
ur first chapter elevated Dining by Design experience was sponsored by JennAir in alignment with our Titanium Sponsor, Pacific Sales, held at the Water Grill in Costa Mesa. This beautiful restaurant was designed by well renowned hospitality design firm, Hatch Design Group, who we arranged to have as our featured panel of speakers for an evening of
enlightenment on restaurant design. Both designers and industry partners joined together for this amazing evening to enjoy the spectacular seafood wonderland on May 30th. The evening began with plenty of passed appetizers of grilled tiger prawn, blue lump crab cakes and buratta cheese plates during a hosted wine bar and beer on tap. The incredible event menu offered seasonal preparations with a choice of Chilean Sea Bass with gnocchi, King Salmon with grilled veggies or Filet Mignon with mashed potatoes paired with a choice of salad to encompass a 3 - course meal. Plenty of elbow rubbing and conversation ensued while we drank, ate and were enlightened by our panel of top-notch designers, Todd Hatch and Mark Tasse of Hatch Design Group. They spoke about the development of design with the oceanic theme for this venue, some early beginnings of their design firmâ€™s portfolio with examples of hand-drafted space plans of Water Grill and up to the present with projects including their newest Water Grill currently being installed in Las Vegas at Caesarâ€™s Palace. Continued on Page 43
hat a fabulous way to kick-off the summer with a CEU Summer Semester marathon at SOCO in Costa Mesa! Designers came from all over Orange County to learn about water consumption, faucets, glass tile and the upcoming trends in color and paint! The evening was kicked off by Jessica Jones introducing her Co-Chair Pam Barthold and the ASIDOC President Michele Prata at Rejuvenation’s showroom who put on an amazing spread of cheeses, meats & fruit and a CEU by California Faucets’ very own Noel Lawlor. Noel spoke about water consumption. The show room manager Judy Dinh and trade specialist Paul Fernandez announced the winners of the amazing raffle prizes before the designers were off to showroom number two, Famosa tile. Once entering Famosa Tile, they were greeted with a lovely beer or wine selection and the most amazing Asian fusion dinner served in Chinese takeout boxes by the fabulous catering company California Fresh. Vanessa Becking and Josiah Lilly, the owners of Famosa, were introduced and thanked everyone for coming. They then kicked off the 2nd CEU by Vince Moiso from Oceanside Glass & Tile teaching us about the differences in glass tiles. Wow what beautiful glass tiles are coming to market! Before the designers were off to the next showroom Vanessa raffled off a beautiful tile tray. The 3rd and final lesson was held at Room and Board. We were greeted by the wonderful store manager Tracy Yoshihara who was serving a delicious spread of Susie Cakes cookies and sweets. The final CEU of the evening was presented by PPG’s Susan Giampietro and her colorist Michelle Hendrickson teaching about color trends and paints. The evening concluded by raffling off an amazing color identifier. A special thank you to Tim Manning our fabulous photographer for capturing the amazing evening in print. What a fun filled evening of learning and meeting new colleagues! Pamela Barthold, Associate ASID
he upcoming quarter for the students is one to be full of excitement as summer will be in full swing and classes will be coming to a close. Graduations will be applauding seniors as they move from students to professionals within the design community. Students (including those who will have just graduated), will be given the opportunity to participate in a variety of different activities to keep them active in the community and with our incredible ASID Orange County chapter. Despite the break in class schedules, we’re hoping that our events for student allow for them to dedicate time towards some of the incredible events we have planned. We have a few different tours planned with some of our industry partners to allow for students to see how they can partner in the community to help meet their own clientele needs. For our Student Design Challenge, we will be doing a “White Box Challenge” and partnering with the Laguna Design Center during the months of August and September. Students will be utilizing various showrooms at the Laguna Design Center to help design 3 walls, a floor, and a ceiling for this residential-focused challenge. We will have a panel of judges assigned from the community, the LDC, and the ASID board to view the digital submissions. The top 3 winners will then move forward to create the physical boxes, which will be displayed at the LDC for ballot judging for the winner. In addition, the students are all encouraged to participate in some of the chapter’s upcoming events. On the 28th of August, the sustainability CEU will be a great opportunity for students to see how to begin to implement the use of green products and design. In a conclusion to the term, there are design awards which will be showcasing 2 student categories, 1 for both the AA and BA degrees. The winner of each of these awards will be given a trophy plus allotted a ½ page publication in the California Homes Magazine to showcase their incredible work.
Angela Blake, Student ASID
e would like to celebrate our designers that were selected to design a room at the 2019 Philharmonic House of Design. This year’s home was a beautiful 7,200 sf home located behind the gates at Monarch Point in the hills of Laguna Niguel overlooking the white-water shoreline of Salt Creek Beach and the Ritz Carlton resort. Alix Flamm, Allied ASID – Front Patio Bill Elson, Allied ASID – Guest Bedroom Deirdre Eagles, Allied ASID – Master Bedroom Elisabeth D’Angelo, Allied ASID – Kitchen, Breakfast Room, Bar & Back Stairs Frank Pitman, Allied ASID – Upper Lounge Jayne Jacobson, Student ASID – Guest Bathroom Joanna Barker, ASID – Entry Hall & Upper Gallery John Henry Kaufman, Associate ASID – Living Room Julia Alt, Allied ASID – Powder Room Suzanne Ceavatta, Associate ASID – Tyler’s Bedroom Wendy Ann Miller, Allied ASID – Great Room
azzam Designs, owner and top Designer Pamela Barthold, Associate ASID was chosen in a random drawing to represent ASID OC at the Anaheim Luxury Home Show this past June. She created a chic multi room space in the main hall to welcome attendees from all over southern California. The Luxury Home Show features hundreds of lifestyle, home improvement, and outdoor living exhibits. Offering inspiration from the pros with non-stop demonstrations and advice, Pam’s presence as an ASID OC Designer offered some insight to the public on what an Interior Designer can offer to improve your lifestyle and enjoy your home even more. Truly living the ASID brand, thank you Pam and Pazzam Designs for representing us!!
STUDENT WHITE BOX CHALLENGE
RESIDENTIAL FOCUSED 3 WALL BOX ROUND 1 = DIGITAL SUBMISSION 3 FINALIST PHYSICAL BOXES DISPLAYED AND JUDGED TO CHOOSE ONE WINNER! 38
STUDENTS WORK WITH TRADE SHOWROOMS
he American Society of Interior Designers is pleased to announce its 2019 National Honors recipients. The awards recognize outstanding service to the Society, its chapters, and the design community. “Each year, countless volunteers contribute to the success of the Society’s chapters and mission,” said Randy Fiser, Hon. FASID, CEO, ASID. “This year we recognize thirteen individuals who have made an exemplary impact on their chapters and communities.” Our chapter is proud to have not one but two honorees this year, a massive achievement in this nationwide organization. We want to congratulate both members on their tremendous achievement and outstanding service to Interior Design and our chapter. ASID Medalist Award recognizes members who have exhibited outstanding service to an individual chapter or to ASID; significant contributions to the interior design profession; and/or significant contributions that enrich the human experience.
EDUCATOR MEDALIST Farida Gabdrakhmanova, ASID, CID, LEED AP
MEDALIST Adriel Cogdal, ASID, CID, NCIDQ, CAPS
Professional Development Director
President Elect Elisabeth Dâ€™Angelo
Financial Director Julia Alt Allied ASID
Angela Eason Allied ASID
Student Rep to the Board
Congratulations to our Incoming Board Members for the 2019/20 term. They will serve under incoming President William C. Elson , Allied ASID and alongside returning At Large Director Derek Fisher, Industry Partner. We look forward to their installation at our Celebration Gala on September 22 at the fabulous Dana Point Yacht Club.
Monthly Mingles Chair & Co-Chair Jessica Jones Office Telephone: (657) 234-7999 Email:
Design Awards Chair Suzanne Ceavatta Office Telephone: (949) 422-8234 Home Email: Suzannec1@twc.com
Emerging Professionals Chair Alix Flamm Home Telephone: (949) 725-9300 Home Email: email@example.com
Expo -Logistics Chair Jenna Robitaille Office Telephone: (949) 324-8447 Work Email: firstname.lastname@example.org
Technology Chair Steve Huang Cellular (949) 202-7534 Home Email: email@example.com
Pamela Barthold Office Telephone: (310) 940-7437 Email: Pazzamdesign@gmail.com Holiday Party/ Ad Sales Sue Rexroth Cellular (714) 392-0351 Email: firstname.lastname@example.org Pop-Up Events Chair Alix Flamm Home Telephone: (949) 725-9300 Email: email@example.com Hospitality Chair & Co Chair Angela Eason Office Telephone: (714) 749-2926 Email: firstname.lastname@example.org Zara Estakhr Cellular: (949) 412-9496 Home Email: email@example.com Gala Chair & Co Chair Sophie Lentini Email: firstname.lastname@example.org Angela Eason Office Telephone: (714) 749-2926 Home Email: email@example.com
Government Affairs Chair Adriel Cogdal Office Telephone: (949) 698-2069 Home Email: firstname.lastname@example.org
Expo- Marketing & Attendance Chair Rebecca Pelletier Office Telephone: (714) 508-8581 Email: Industry Partner Liaison email@example.com Guy Paul om Office Telephone: (714) 475-5554 Membership Drive Chair Work Email: firstname.lastname@example.org Miko Krisvoy A/V Chair Office Telephone: (714) 526-1125 Katie Forester, Audio Visions Email: email@example.com Office Telephone: (949) 748-5058 Dining By Design Sandra Maddox Office Telephone: (949) 636-1910 Work Email: firstname.lastname@example.org Dynamic Duos Melissa Auten C: 949.520.0729 E: email@example.com Student Affairs Chair John Henry Kaufman Cellular (949) 338-5526 Email: firstname.lastname@example.org
Email: email@example.com om COPPS & Nominating Nazgol Seyedi Office Telephone: (949) 916-0086 Home Email: firstname.lastname@example.org Social Media/ Living History Tours Raad Ghantous, Allied ASID Office Telephone: (949) 492-1872 Work Email: email@example.com
Continue Reading... LCDQ Continued:
Dining By Design Continued:
On the first day of LCDQ, there was a Design Dash envisioned by Sotherby’s Home of enhancing the visiting as many showrooms and attaining stamp to affirm the visits and in turn, added to the possibilities of for levels of prizes. This year’s winner with most stamps went to Melissa Galt who is non other the great granddaughter of Frank Lloyd Wright.
Our Chairperson, Sandra Maddox, and President, Michele Prata, both joined them on a featured panel to ask pertinent questions to get the attendees excited about our organization’s membership of multi-design sectors including hospitality design. Both Todd and Mark walked us through the process behind some of the well-known projects they have developed and their processes through the years in business with some fun anecdotes on the Hatch family as well. They also shared tips on how they build their design team and the expansion of their office.
There was a reveal with design students projects from UCLA headed by none other than Rocky LaFleur.
Our evening was generously sponsored by JennAir’s Fernando Marfil in conjunction with Pacific Sales’ marketing point man, Shaun Ayala, who both sent representatives to share information on their brands. JennAir’s representatives McKenna Bachusz and Rachel Erdman both showed off a fabulous JennAir Range in the adjacent patio from their current quality designed product line.
Our very own ASID OC Titanium sponsor Pacific Sales and our ever-present , ever popular Shaun Ayala were the hosts of the Legendary Green Room which showcased Fisher Paykel appliances, recharge devices, lounging and a stop in for a decadent array of foods for delicious lunch faire. Many thanks to Pacific Sales and Shaun Ayala for such a wonderful space to connect with people walking the LCDQ. Great to see our amazing Titanium Sponsor at LCDQ sharing their love of Design! Linda A. Tom, Allied ASID
Our unique experience ended on a sweet note with a choice of generous slices of chocolate cake or cheesecake for dessert that was a perfect way to end a perfect evening together. We are looking forward to the next opportunity to attend Dining by Design with ASID OC! Thanks again to our Titanium Sponsor Pacific Sales, JennAir for a lovely delectable dining experience, as well as our Communications Director Julia Alt for connecting us with her high school friend Todd Hatch, our chapter AV Chairperson Katie Forester along with our At-Large Director Derek Fisher for his AV assistance, our chapter Program co-Chair Pamela Barthold for lending us her alluring illuminated decorative table centerpieces and our photographer Timothy Manning who captured our event to share! Sandra Maddox, Allied ASID
7/4 Independence Day Office Closed 7/11 Educational Pop Up at Scavolini 7/11 Board Meeting 7/18-7/20 Leadership Experience Atlanta GA 7/24 Monthly Mingle at Sub Zero- Wolf 7/31 Design Awards Entry Period Ends
August 8/7 â€œDocktail Partyâ€? at Materials Marketing 8/8 Board Meeting 8/13 Educational Pop Up 8/28 Monthly Mingle & CEU at Essentials Living
September 9/2 Labor Day Office Closed 9/5 End of Term Celebration 9/11- Educational Pop Up Monark 9/12 Board Meeting 9/22 ASID OC Design Awards and Installation Gala 9/26 Dynamic Duo Experiential Event at Thermador 44