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Contents DECEMBER

DEPARTMENTS 04 EDITOR’S NOTE 06 PLAYERS TALK 08 GREAT GAMES 18 WINNING WAYS 21 GAMING NEWS 25 ARIZONA LOTTERY 26 FEATURE STORY 28 CASINO DINING 30 TRIBAL NEWS 34 LAUGHLIN, NEVADA 38 CASINO ENTERTAINMENT 40 CASINO NIGHTLIFE 42 HOT DEALS 44 CASINO BINGO DIRECTORY 46 FUN & GAMES

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48 SAMI’S SMACKDOWN 50 CASINO DIRECTORY

WMS GAMING NEW SLOT FERRIS BUELLER’S DAY OFF

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PRIZEBALL BY BALLY COMING SOON TO AZ.

DISPELLING COMMON MYTHS IN THE CASINOS

TRIBAL NEWS RES & AIGA EXPOS

Bally goes back to their pinball roots with this exciting line of slot machines.

Our staff answers questions from a fan that all our readers have asked at least once before.

Staff writer Lee Allen covers two important local tradeshows for Arizona’s Tribes.

azgamingguide.com | December 2013 | Arizona Gaming Guide

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EDITOR’S NOTE

Your Authority On Everything Gaming VOLUME 05 • ISSUE 12 PUBLISHER Chris Höft chris@azgamingguide.com MANAGING DIRECTOR Elizabeth Torma liz@azgamingguide.com

WMS Serves Up A Blast From The Past! WMS continues to deliver great game play with a wide variety of slot machine titles, but their latest game, based on the classic 80s movie Ferris Bueller’s Day Off not only provides plenty of winning action, it also lets you relive your past and all the hilarious scenes from the film. This issue has the scoop on exciting new slots by WMS, Bally, Aristocrat and Aruze coming to casinos near you. Plus, gaming industry veteran Al Moe gives us the inside scoop on 3-Card Poker. Staff writer Lee Allen provides two articles on recent conferences for Arizona’s Tribes. Entertainment writer Ramses Ja interviews Talking Stick Resort’s newest entertainer, DJ Juma. And if you are ready for holiday feasts, you’ll want to check out the Dining section for the menus available at the Gila River Casinos. As always, we also give you the latest scoop on gaming news, hot deals, entertainment, bingo, and so much more! Please visit us at: facebook .co m /ArizonaGam ingGuid e , become part of our community and share your thoughts and experiences with others who also love the same casino games you do. You can sign up for our e-newsletter and find current and back issues of AZ Gam ing Guid e on our website at azgam ingguid e.com . Let me know what you think of our December issue and have fun! Cheers!

Alexandra

Alexandra Lang Editor-in-Chief editor@azgamingguide.com

“Like” us on Facebook because

we “Like” you too!

EDITOR-IN-CHIEF Alexandra Lang editor@azgamingguide.com ART DIRECTOR Melanie Mueller CONTRIBUTING WRITERS Al Moe Ramses Ja Cindy Esquer Lee Allen Katie Snyder Alex Stewart Samantha Becker Lana Hartmann ADVERTISING SALES Nina Consiglio nina@azgamingguide.com Elizabeth Torma liz@azgamingguide.com MAILING INFORMATION Arizona Gaming Guide P.O. Box 20636 Mesa, Arizona 85277 INTERNET INFORMATION www.azgamingguide.com www.facebook.com/ArizonaGamingGuide Copyright © 2013 The Arizona Gaming Guide. All rights reserved. The Arizona Gaming Guide (AGG) presents casino industry and gaming related facts as well as personal opinions and expects the reader to make his or her own decisions. All responses to reader posts, e-mails and letters are to be considered as advice only. AGG accepts no responsibility and no liability for any actions of our readers based on the articles and advertisements presented within this publication. All pictures, images, logos, trademarks and trade names, etc. are the sole property of their respective owners. You must be 21 or older to gamble. Please play responsibly. Help is available at 1.800.NEXT.STEP or problemgambling.az.gov.

Arizona’s State Gaming Regulatory Agency: Arizona Department of Gaming 1110 W. Washington Street, Suite 450, Phoenix, 85007 1.602.771.4263 or azgaming.gov

www.facebook.com/ArizonaGamingGuide 04 Arizona Gaming Guide | December 2013 | azgamingguide.com

Tribal Gaming Funded Problem Gambling Resource: Office of Problem Gambling 1.800.NEXT.STEP or 1.800.639.8783 1110 W. Washington Street, Suite 450, Phoenix, 85007 1.602.542.8998 or problemgambling.az.gov


PLAYERS TALK

Q&A On Everything Gaming

Q: I always learn something new while reading the q&a section, so I hope you can help with this one. I play all of the local casinos regularly and always play slots. I find just one major thing to be consistent with all of them---nearly every time I lower my bet, the machine will suddenly hit something pretty good and/or finally give me that bonus I've been trying so hard to get. Why is that? Thank you for your time! Christine Pendergrass—Maricopa, AZ A: Christine, in two words: Murphy’s Law (i.e. Anything that can go wrong will). Hold on to something for a while and you never need it, but the minute you decide to throw it away is when you wish you didn’t! Unfortunately you, along with the rest of us gamblers, are victims of random behavior. The only way to dispel myths surrounding the situation you refer to is to play at least 10,000 games at min bet and 10,000 games at max bet and record all the outcomes across the games, account for the bet level, and then calculate the odds for the bonus or other big wins. Any play sessions of less than 10,000 games that aren’t being recorded will have wild fluctuations of bonus odds, values of bonuses, frequency of “big wins” and so on. In fact, the exact opposite of what you mention is true for all casino gaming regulations we have ever come across designing and testing slot machines. Essentially, they state if a player is to bet more than the minimum bet on a slot, the long run payback percentage (or odds) must remain the same or be better than when playing the minimum bet. In other words, increasing (not decreasing) your bet can actually increase your odds of winning. Pay tables can improve with a higher bet (as is the case with video poker and some mechanical reel steppers) and the odds of triggering a progressive can be better the higher the bet (as is the case with most randomly triggered progressives) just to name a few examples. As a result, make sure to read a slot’s help screen carefully as it must disclose if betting more gives better odds for bonuses, progressives, etc. If there is no such statement, then it doesn't matter what bet you play, the odds must be the same. To avoid feeling the way you describe, our strategy is to select a bet level we feel comfortable playing and consistently play that bet for the entire play session on a slot. We don’t change the bet to a lower amount. Ever! Even if we lose and have some credits

remaining in the slot that are less than our chosen bet, we cash out instead of wagering a lower amount. Q: Hi. Great magazine. You’ve covered the RNG for video slots, but I was wondering how things work with video poker. I’m guessing there’s some kind of RNG that sorts the 52 card deck prior to the first deal. Let’s say I’m dealt four to a Royal Flush. After holding my four to a Royal, is the next card dealt already determined before I hit the draw button? In this case it wouldn’t matter how long I wait until I hit the draw button since it would be the same card no matter what. Or, is the RNG still sorting the rest of the cards in the deck so that the next card isn’t determined until I hit the button? In this case waiting might make a difference. Tracey Mango—Gilbert, AZ A: Tracey, as IGT has the largest number of (and in almost all cases the best) video poker games installed in casinos across Arizona, Las Vegas, and the world, we decided to base our response on their approach to drawing cards in video poker. In the video poker software, an area is created to store 10 cards. On the deal, the first 5 cards are randomly dealt and displayed to the player. In the meantime, the remaining cards are constantly being shuffled in the background. When a player hits the draw button, 5 more random cards are stored in the remaining last 5 places. The cards are then used as needed in sequential order from the last five cards drawn; just as though they were being dealt off the top of the deck. Therefore, to answer your question, it does matter when you hit the button on the draw because that’s when the next 5 cards are randomly chosen. It all happens in a split second, but waiting for the “right” time to push the button can bring you the added luck you’re looking for to complete that Royal! Q: Please settle an argument … Which casino has more slot machines Talking Stick or Wild Horse Pass? Mike Sanders—Scottsdale, AZ A: Mike, Wild Horse Pass has 950 slots and Talking Stick Resort has 744 slots. For a complete list of the current slot counts for all Arizona casinos, see our Casino Directory on page 50. $

and get a $25 gas card if we decide to print your question! Do you have a question for our staff of casino gaming industry professionals and slot experts? Write us with your questions and comments in any area of gaming and we will make every attempt to publish a response in upcoming issues. Space is limited so we are unable to print every letter or e-mail we receive. Please include your name and mailing address with all correspondence. Mail to: Arizona Gaming Guide PO BOX 20636 Mesa, AZ 85277 or E-mail to: editor@azgamingguide.com.

06 Arizona Gaming Guide | December 2013 | azgamingguide.com


GREAT GAMES

Table Games—3-Card Poker

By Al Moe

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-Card Poker is one of the most popular table games and is played in casinos around the world. It is played with a Standard English deck of 52 cards and no jokers or wild cards are used. Each player and the dealer are dealt three cards. The dealer’s cards are unseen and the player must decide whether to risk more money and continue the hand or fold and lose their Ante wager. Unlike blackjack, where the player makes a single wager and only occasionally doubles down or splits with extra bets, 3-Card Poker offers three bets every hand. Because of this, the overall house edge is much more significant; it’s like betting on three spots at a blackjack table every round. Betting Just the Ante Wager If you wish, 3-Card Poker can be played by betting only on the Ante wager. To continue playing after obtaining your cards you must place a second wager of the same amount on the Play or Raise spot when you think your hand is better than the dealer’s. Remember, it’s really just three-card poker, your hand against the dealer’s. The Ante wager always pays even money (1 to 1) when the player wins. The Play or Raise bet also pays evenmoney, but only when the dealer has a hand of Queen-high or better. The overall house edge of about 4% is built into the Ante bonus that is paid on a player straight, three of a kind, and straight flush. Some casinos offer a large Ante bonus for a Mini-Royal hand of suited Ace-King-Queen. This payoff is in addition to any win or loss on the Ante and Raise bets, and is paid regardless of whether the player actually wins the hand.

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The player will win the Ante bet 44.91% of the time, so payoffs are common; one of the reasons the game is so popular. The ante bonus will win about 3.73% of the time. If you play on a table with six players, someone gets paid on the Ante bonus about every four rounds. Strategy The best strategy for when to back an Ante wager with an additional Play (sometimes marked Raise) wager is based on the fact that the dealer only “qualifies” when their hand is at least Queen-high. With this in mind, the player should always bet the Raise wager when they hold at least Queen–6–4 or higher. Pair Plus The Pair Plus wager is what draws most players to 3-Card Poker because it pays regularly, about 25% of the time, but most payoffs will be even-money. However, the lure of big payoffs as high as 50-1 is a big attraction. As with most bonus-style bets, the house has a higher edge (about 7%) than on the regular Ante wager. Playing both the Ante and Pair Plus wagers results in a house edge just slightly higher than 5%. That’s probably higher than you encounter at the blackjack table, but lower than at your favorite slot machine. In addition, the game is dealt in a relaxed, friendly manner and you’ll only play half as many hands as at a blackjack table. Your results may vary. $ Writer Al Moe has worked in the casino industry for many years. He has lived and worked in Las Vegas, Reno, and Lake Tahoe. He also attended the University of Nevada, Reno. He is an avid writer and blogger, author of “Vegas and the Mob"—available at Amazon. He is also the proud father of four beautiful girls.


GREAT GAMES

New Slots By WMS Gaming In Arizona

Willy Wonka Slot By WMS Now Available For Play In Casinos All Across Arizona!

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lue Water Resort & Casino, located in Parker, Arizona along the beautiful Colorado River, was the first casino in the state to offer WMS Gaming’s Willy Wonk a and The Chocolate Factory slot machine for their patrons last month. However, it didn’t take long for several other Arizona casinos to realize this exciting new title would be a popular addition to their slot floor as well! Now, slot enthusiasts can enjoy this fun game at both Lone Butte Casino and Vee Quiva Casino. Willy Wonka is also currently live and ready for play at Mazatzal Hotel & Casino, Apache Gold Casino Resort, and Talking Stick Resort! Stay tuned for more install locations across Arizona coming soon! For more information about Willy Wonk a and The Chocolate Factory and other exciting games by WMS, visit wms.com. $

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Min bet is 40 credits Max bet is 400 credits Life-changing progressive available at Max bet

Excellent balance between base game and bonus games

Bright and vibrant graphics make everyone feel like a kid again

Sounds and music are all straight from the 1971 motion picture

Math behind the game provides for extended play sessions Wide variety of bonuses including the Oompa Loompa characters that add Wild symbols and expanding reels


Bally Technologies—New Slots Coming Soon

GREAT GAMES

By Riley Meredith

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ally Technologies has an extensive history with the iconic Playboy brand. Games they have produced include Playboy Platinum , Playboy Girls of Canada, Playboy Hot Zone, Playboy Muy Caliente, and Playboy Playmate Party to name a few. Joining these popular titles is a new game that takes the classic Playboy era of the 60s and 70s and combines it with another piece of Bally’s heritage – pinball. Prizeball Playboy is delivered on Bally’s towering ALPHA 2 Pro Series V22/42 cabinet. In case you were wondering what the “22/42” stands for, it’s the size of the screens. That means you get a 22-inch screen for the reels and an enormous 42-inch screen for the pinball action. You’ll get the look and feel of pinball action…without the tilt. Prizeball Playboy comes with several great bonus features. There are of course everyone’s favorite Free Games. Playboy Key symbols on reels two, three, and four trigger 10 free spins with a 2X multiplier. The real fun begins when Pinball symbols hit on reels two, three, and four (in either free games or base game). This means you’ve hit the Prizeball Bonus. You’ll get one to five pinballs depending on your bet, with five being at max bet. Launch the pinballs up into the top screen where they’ll bounce and spin, racking up credits as they go. If Playboy just isn’t your thing, don’t worry. Bally has two additional versions of this game planned. The first is Prizeball Ballyhoo , which harkens back to the first game Ramond T. Moloney created when founding Bally back in 1932. The final edition of the trio will be Prizeball Dragon which offers a fun, and hopefully lucky, Asian-theme to the game. Watch for Prizeball Playboy in the coming months. $

“PLAYBOY” - © 2013 Playboy. PLAYBOY and Rabbit Head Design and BUNNIES are marks of Playboy and under license by Bally Gaming, Inc.

azgamingguide.com | December 2013 | Arizona Gaming Guide

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GREAT GAMES

New Slots Coming Soon

Ruby Slippers 2 By WMS Gaming

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n the red, glittery heels of the successful THE WIZARD OF OZ Ruby Slippers game comes the Ruby Slippers 2 slot, a whole new experience in Land of OZ! The Ruby Slippers 2 theme offers exciting bonuses that feature both of your favorite Witches. Watch as bubbles land on the reels in the Glinda the Good Witch feature, adding up to five WILD Reels that can be multiplied up to 10X! The Wicked Witch feature adds two reels to the array, and Winged Monkey characters fly over the reels adding more of one symbol for increased chances at 6 and 7-of-a-kind pays. But that’s not all! The Free Spin Bonus allows you to collect symbols to travel down the Yellow Brick Road with Dorothy and her friends as you try to reach the Wizard of OZ and receive a prize of up to 125X! And, with every feature enhanced by a motion chair, you’ll experience immersion into the whimsical Land of OZ like never before!

Flashdance By Aristocrat

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h “What a feeling!” That’s what all us slot players everywhere will soon be cheering when Aristocrat’s new Flashd ance slot game dances its way across the casino floors here in Arizona. Flashd ance is a new 50-line, 5-level progressive video slot game that is as much fun as the iconic movie it’s based on! All our favorite characters from the movie are in the game along with songs from the legendary soundtrack. Hi-def sound and a surround sound iChair completely immerses you in the game for a fun time that will have you break dancing in the aisles and spinning on your backs with excitement— guaranteed. Bonus features include Maniac Free Spins where players collect Sticky Scatters to increase wins; What a Feeling Free Spins where players collect Scatters to unlock free spin games in the top box to produce more wilds, and wilds cascade to lower games creating more wins; Dynamic Stacked Symbols where stacked symbols increase wins; the I Love Rock ‘n’ Roll Remix where symbols remix for a chance to win more credits; and the Flashdance Progressive where players collect records to determine their progressive jackpot prize.

Platinum Jackpot By Aruze Gaming

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ruze’s prize selection themed game, Platinum Jackpot, is the first I-Deluxe game that offers 2 Jackpot Levels which can be won at the same time! This 5-reel 30-line stepper will have players sitting on the edge of their seats. When 5 or more Bonus symbols appear, the Platinum Prize Selection is triggered. The more Bonus symbols that appear in triggering the selection, the more Platinum Prize Selections are awarded. Each Prize Selection offers a random roulette spin to determine a credit award. And, when the random roulette spin lands on either the Minor or Platinum Jackpot, that Jackpot is won and your Prize Selection is returned for another chance. If the second Jackpot is won during the selection, you are awarded both Jackpots and the selection will continue until over. The 7 Free Games then begin with the opportunity to retrigger!

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GREAT GAMES

Table Games—Poker

Texas Hold ’Em X-mas Toy Drive Poker Tourney at TSR’s Arena

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he Arena Poker Room at Talking Stick Resort in Scottsdale, Arizona is hosting their 11th annual No Limit Texas Hold ‘Em Christmas Toy Drive Poker Tournament on December 21. There is a $12,500 guaranteed prize pool and sign-ups begin Monday, December 16th at the main poker cage. As players sign up, they’ll donate one new unwrapped toy valued at $10 or more to the Salt River Pima-Maricopa Indian Community Christmas Toy Drive and pay a $25 tournament service fee. Entries are limited to the first 400 sign-ups and each player begins with $1,500 in chips. Paying an extra $10 staff appreciation gets players an additional $1,500 in chips. Each round is 20 minutes long with the first round blinds starting at $25 and $50. The seventh round will have $700 and $1,500 blinds. All subsequent rounds will have their blinds and limits doubled until the end of the tournament. The top 40 finalists win at least 8% or $50 of the prize pool with third place taking home 11.2% or $1,400, second place netting 16.8% or $2,100, and first place bringing in 24.8% or $3,100. More info on the event is available at the Arena Poker Room, by calling 480.850.7777, or by visiting talkingstickresort.com. $

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WINNING WAYS

Hints & Tips

and how to come to terms with random behavior By Lana Hartmann

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was visiting a casino recently during a new game install wearing my Arizona Gaming Guide company shirt when a slot player named Mary approached me filled with questions and comments about our magazine. As my team and I are always excited to meet and talk with our fans, I was more than happy to sit down and have a discussion with Mary. However, thirty minutes later I had to excuse myself and get back to work, although I would have loved to continue talking with her! Mary had some excellent questions for me; conundrums that I know many slot enthusiasts have pondered. Hopefully I was able to dispel many of her misconceptions about casino gaming and that the answers I provided her will also clear up any confusion other players may have as well. What follows is the conversation I had with Mary: Mary: My favorite section in your magazine is “Players Talk.” What is your background and how do you know the answers to all the questions? Me: My entire team and I have experience working in the casino gaming industry. We have all designed, developed, programmed, and tested slot machines and other casino games. Chris, our Publisher, created math models for several major slot machine manufacturers and was also a Game Design Manager for many years. Liz, our Managing Director, worked as a Mathematician in the industry as well as a Compliance Manager and Software Tester. I designed slot games and was eventually promoted to Game Producer. Alex, one of our contributing writers, was a software programmer of all different types of casino games. Sami worked in Compliance and is familiar with the rules and regulations governing various gaming jurisdictions. Alexandra, our Editor, has held several executive positions in casinos including Slot Director. We all love casino games and are eager to share all the knowledge and experience we’ve acquired over the years with all our readers and fellow casino enthusiasts! Mary: Do my bonus picks matter? I always feel like I pick the smallest amount! Me: Sometimes your picks don’t matter and if a regulatory agency feels that a game may be misleading to the players, they will force the manufacturers to include a comment in the help screen that clearly states whether bonuses are predetermined. One general rule of thumb – if values are revealed at the conclusion of a bonus, then that bonus is not predetermined. If you picked 100 credits, but to the right of your pick is 1000 credits, then you could have won the 1000 credits had you picked that selection. However, bonuses that do not reveal what’s behind

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the other objects are usually predetermined. In other words, the random number generator is choosing values for the players. Mary: Why do I feel as though I win more often when I pull out my player’s club card? Does using my card affect whether I win or lose? Me: Using a player’s club card does not affect whether you win or lose, because the slot’s RNG is not influenced by any other part of the slot machine. This is a gaming regulation around the world and independent testing laboratories verify that this is the case on every slot. What you are observing is the result of random behavior. Mary: Should I avoid playing on a slot machine that just hit a big win, bonus, or jackpot? Me: Here’s an example I like to use in order to answer your question. Imagine a completely fair silver dollar, that is the coin is uniformly weighted and has a heads and a tails. When flipped, this coin lands either on heads or tails randomly. Now let’s pretend we have three people flipping their own fair silver dollars lined up like, you guessed it, slot machines. These three people constantly flip their fair silver dollar. We watch them for a while and notice that the first person has flipped ten heads out of the last ten flips, the second person has flipped five heads and five tails in the past ten flips, and the third person has flipped ten tails during the last ten flips. Which of these three people would you approach and make a wager with them that their next coin flip is heads? My guess is that you’ll answer one way, and the next person who walks by in the casino will answer differently, as will the following hundred casino visitors who happen to pass by. Mathematically and logically everyone knows that the next coin flip by any of the three people will have the exact same chances of being heads or tails. That is, the chances that the first person flips heads is 50%, tails is also 50%, the second person’s coin has the same probabilities, and so on. The fair silver dollar doesn't know or care about what happened in the past! The next coin flip is just that, a fair and random coin flip. People, however, especially those who are willing to wager their hard earned money do care about the past and how it might influence the future. Mary: Why does it take me forever to get a bonus and the person playing next to me sits down and hits one right away? Me: Mary, all slot machines use a fair random number generator that has been tested by an independent laboratory for accuracy. As a result, if the slot’s mathematics have odds of, let’s pretend, 1 in 150 of hitting a bonus, a player can hit the bonus


WINNING WAYS on the first spin, then the second, then the third, and then not at all for hundreds of spins again. On average, after hundreds of thousands of spins on the slot, it will have awarded a bonus roughly once every 150 spins. Unfortunately, at that moment, your slot’s RNG wasn’t drawing the bonus out of the bag and the slot’s RNG next to you was. If a slot’s bonus happens once every 150 spins, you can reasonably expect the bonus to trigger within three times that number, or 450 spins. But that doesn't mean it will or has to happen within those 450 spins. Remember your previous question? Maybe we should go over my answer again! By the way, the only way of figuring out how often a slot’s bonus hits is to count your total spins and divide that by the number of bonuses you had and do this repeatedly across multiple play sessions And, make sure to keep reading our magazine as we divulge these probabilities as well. Mary: People talk about loose machines and tight machines and then people talk about a slot’s payback percentage. What’s the difference? Me: “Loose” to me means the slot’s payback percentage is high, say 96% and the casino’s hold percentage is low, or 4%, making a total of 100%. Most high denomination slots and most video poker games are “loose.” “Tight” to me means the exact opposite. That is, the payback percentage is low, say 86%, and the casino’s hold percentage is high, 14%. Now, the payback percentage is an expression of the long run monetary odds of a slot machine or other casino game. So, a payback percentage of 86%

means that over time, the slot takes in more money than it pays out. If a payback percentage were to be 115%, the slot would pay out more money than it takes in over the long run. This kind of slot does not exist. Remember that casinos are in business to make money and their hold percentage is an expression of that profit. Any casino game you play is one that you are guaranteed to lose at over time. There is no way around the fact that we are playing a losing game. Anyone who says differently is lying or doesn't logically comprehend how casinos and their games work. “Loose” to most players means the slot pays, pays frequently, pays big, or is paying right now. “Tight” to most players means the opposite of “loose” but generally, both words have nothing to do with my interpretation of the payback percentage. As a matter of fact, players may describe a machine as “loose” even though it is actually one of the “tightest” machines on the slot floor in terms of payback percentage. Remember my coin flipping example? The slot’s RNG can produce winner after winner right in a row, but in the long run, it all evens out. Ultimately I think I helped Mary resolve some of the issues she had questions about. I know that many of you have the same questions based on your Facebook comments, emails, and letters that we get so I hope I helped you too. Remember that casino games, including slots, are based on purely random events that are out of our control. There are ways to improve your odds in blackjack and the slots, but ultimately, winning is based on luck, timing, fate, or whatever else you want to call that next big win, bonus, or jackpot. Have fun! $

azgamingguide.com | December 2013 | Arizona Gaming Guide

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GAMING NEWS

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rawing Dead is a documentary film about the highs and lows of online poker from two very different perspectives: a professional poker player worth millions and a gambling addict.

Michael Korpi Jr. had it all. Straight A's, star athlete, talented musician, but his weakness for online poker derailed his life. Now he’s walking across the country with his two dogs Blackjack and Buddy, in an effort to raise awareness for problem gambling. Dusty Schmidt was once known as one of the top amateur golfers in southern California before a heart attack at age 23 took him off the golf course and put him in front of a computer screen. Four million dollars later, he is regarded as one of the world's best online poker players. Poker was once a blue collar game played in smoky back rooms over green felt tables, until a chubby accountant from Tennessee shocked the world by turning a $39 buy in on an online poker site into a $2.5 million dollar first prize at the 2003 World Series of Poker. Over the next few years the entire world learned the game of No Limit Texas Hold 'Em. If you watched the poker boom on TV like the rest of us, it seemed like everyone was getting rich. Some were, but the fundamental rule of any game involving chance: in order for one to win, another must lose. The truth behind the hype is that there is a dark side to this game, one that you won't see on ESPN. From the Poker Boom of 2003 to “Black Friday,” April 15th 2011, when the US Department of Justice shut down online poker, Drawing Dead follows the lives of two players, Michael and Dusty, as they deal with the highs and the lows of America's future favorite pastime, online poker. To find out more about the film, point your browser to drawingdeadpokerdoc.com. $

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he Arizona Department of Gaming recently announced that tribal contributions to the state from gaming revenue will be approximately $23.9 million for the quarter that ended September 30, 2013. Tribal contributions are within a thousand dollars when compared to the same quarter last year. The quarterly tribal contributions to the Arizona Benefits Fund will be distributed as follows: Instructional Improvement Fund/Education: Trauma and Emergency Services Fund: Arizona Department of Gaming operating costs: Arizona Wildlife Conservation Fund: State Tourism Fund: Problem Gambling Education, Treatment and Prevention: TOTAL tribal contributions for the quarter ended Sept 30, 2013:

$11,909,047 $ 5,954,524 $ 2,150,510 $ 1,701,293 $ 1,701,293 $ 477,891 $23,894,558

The Arizona Department of Gaming, in partnership with Arizona’s tribes, regulates Indian gaming. Under the Arizona Tribal-State Gaming Compact, tribes with casinos contribute one to eight percent of their Class III gross gaming revenue to the state, cities, towns and counties. In Arizona, Class III gaming includes slot machines, jackpot poker, blackjack, keno and off-track pari-mutuel betting. There are currently 23 Class III casinos in the state. Tribes send contributions to the state Arizona Benefits Fund every three months. For more info about the Arizona Department of Gaming, visit their website at azgaming.gov. $ azgamingguide.com | December 2013 | Arizona Gaming Guide

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GAMING NEWS

Slot Machines & Player Tracking Saving Lives?

RING IN THE NEW YEAR

80s STYLE At the Monsoon Nightclub

Slot machine gaming data will now help detect and prevent problem gambling according to researchers at the University of Brescia and other institutions in Italy. Based on data from online gamblers who closed their accounts, betting patterns were identified leading up to the closure. What researchers found was that wagers, when plotted on a graph, alternated between slow increases to suddenly dropping to very minimal bets. The resulting picture looks like a sawtooth. These gamblers also exhibited the widest variance in their bets. The researchers have come to the conclusion that this betting behavior on the part of these online gamblers is not sustainable. Prior to gambling information being purely digital, the data available to researchers now was extremely hard to obtain in the past. Now, researchers are beginning to partner with online gambling sites and brick and mortar casinos. Based on their paper published in February in the online journal International Gambling Studies, the goal is to prevent gambling addiction and having players lose too much money. The idea is to generate algorithms that can identify a player’s betting patterns as risk factors for problem gambling or an unsustainable pattern. Why would an online gambling site or traditional casino even be interested in this? For one, a casino can cater to self-aware gamblers who want to participate in casino games, but not to the point where they have financial hardships, develop an addiction, or potentially stop coming to the casino entirely. These self-aware gamblers could potentially remain as customers, rather than refrain from gambling. Secondly, casinos can conclusively assist patrons with gambling problems relying on scientific data based on a patron’s own play. Third, casinos can also use this as a tool to continue to improve their reputations as socially responsible companies.

Celebrate the New Year at the Monsoon Nightclub this Dec. 31, 2013 by traveling back to the ‘80s with Checker’d Past! Groove to the best tunes of the 1980s as the clock ticks down to 2014. There’s a $10 cover at the door, tickets are not required. The doors open at 9pm, the music starts shortly thereafter and the party doesn’t stop until well after midnight. This is a 21 and older event. Based in Yuma, Checker’d Past brings greetings from the 80s. Herky-jerky new wave, new romantics, sticky sweet synth-pop. Checker'd Past brings it to you in all its glittery glory. All the one-hit wonders of MTV's golden age...Gary Newman, Madness, Thomas Dolby, Modern English, Haircut 100 plus Duran Duran, David Bowie, Devo, Men at Work...the list is pretty big. Checker'd Past is committed to keeping you entertained with some of the best music that VH1 doesn't do specials on anymore!

The slot machine, often cursed, may become a savior.

Treena Parvello, Director of Public Relations and Communications for the Tohono O’odham Gaming Enterprise, said “Put your dancing shoes on and come on out to the best New Year’s Eve party in Southern Arizona, where you can relive the best hits of the 1980s as we say hello to 2014!” Additional information can be found at ddcaz.com or by calling 866.DDC.WINS.

Casinos were ready for the new $100 long before Oct. 8! On pages 21 and 49 of this issue, we’ve used images of the new $100 bill. Benjamin and the bill he’s on sure look different than what we’ve become accustomed to over the past several years. JCM, the casino gaming industry’s leading bill validator company, worked together with the US Treasury Department and the US Bureau of Engraving and Printing five years ago in order to prepare for the new bill. Only a select few JCM employees were allowed to sign non-disclosure agreements with the US govern-

ment in order to work on the project. Three years ago, JCM received proposed designs in order to begin updating their software. Back in February, JCM received the new $100 bills minus their serial numbers (making them invalid) for testing purposes. During the summer, all of JCM’s bill validators in the field received software upgrades to accept the new bills. In some casinos that’s thousands of devices requiring service! Around the same time, casinos trained their employees on the new bills. Now, JCM is working on the next $100, due out in five years! $

22 Arizona Gaming Guide | December 2013 | azgamingguide.com


GAMING NEWS

Dunkin’ Donuts serves up expansion plans at Harrah’s Ak-Chin Casino Casino chef talks munchkins, coffee and donuts

H

eading to Maricopa? Prepare to fill your bellies with the help of Coolattas, iced lattes and donuts. Harrah’s Ak-Chin Casino is ready to open the area’s first and only Dunkin Donuts, just in time for the New Year. The shop will be the Casino’s fourth dining restaurant and is located near the main entrance, next to Total Rewards. To prepare for the opening, Harrah’s Ak-Chin Casino employees have been undergoing training, a sure indicator that munchkins and other sugary treats are just around the corner for casino-goers. “There is a lot that goes into the opening of a Dunkin’ Donuts,” says Colin Ribble, executive chef. “We spent weeks in training and learned how to make donuts, coffee, sandwiches and other tasty treats, and also how to operate and maintain the production equipment.” According to Chef Ribble, in the final weeks of training employees were expected to be able to make 140 donuts per hour (enough to fill a shop's donut case). Each batch of donuts is weighed and measured for length and height. “Every batch must meet the requirements or we can’t display the product,” he continued. “The production process has been rigorous but the training is well worth it so we can deliver a quality product to our customers.” “Dunkin’ Donuts is one of the Valley’s leading brands, and we’re thrilled to open the first one in Maricopa,” said Robert Livingston, vice president and general manager at Harrah’s Ak-Chin Casino. Dunkin’ Donuts will be open from 7am to 7pm daily. For more information on Harrah’s Ak-Chin Casino visit harrahsakchin.com. $ azgamingguide.com | December 2013 | Arizona Gaming Guide

23


News

J

osh Shields of Phoenix likes to buy Million Dollar Cash Bonanza Scratchers because of the $1,000,000 top prize. Last Friday after work, he purchased several Scratchers from a Lottery vending By Cindy Esquer machine and scratched them in the car. One of the tickets showed that he was a $1,000,000 winner. After checking the ticket a number of times, Josh signed the back of it and went home. He checked online and realized that the Lottery closed at 5 pm; he would have to wait the entire weekend before he could redeem it. In the meantime, he told his parents and a close friend and had them check the ticket. Then, he sat back to wait out the weekend, which seemed to be a lot longer than usual. Josh, a city government employee, chose the annuity rather than the lump sum. Once he saw the actual check, the shock set in. He would like to purchase a house, and the annuity will give him a guaranteed income for the next 20 years. In his spare time, Josh enjoys spending time with his family and participating in outdoor activities such as basketball and camping. Real people do win, but Josh is finding it hard to believe that he is one of them.

A

ugust 28, 2013, was a day of celebration for Vincente Ruiz of Phoenix. He redeemed his Powerball ticket from the draw of August 21, 2013, for $1,000,000. Vincente had purchased four lines for the Powerball using his own numbers consisting of family birthdays. He put the tickets in the console of his truck and temporarily forgot about them. The other day, Vincente went to the store to get a soda and check his Powerball tickets. The clerk scanned them and, all

ARIZONA LOTTERY

of a sudden, the Lottery terminal printed out a vast amount of paperwork. He asked the clerk how much he’d won, but the clerk couldn’t tell him anything except that it was more than she could pay. She gave him the paperwork and told him he would have to go to the Lottery office. Vincente signed the back of the ticket before he left the store, went home, and waited for his daughter. When his daughter arrived, he said, “Something good happened, but I don’t know how good.” He then showed her the ticket. She went to the computer to check the numbers. The next-to-the-last line had five matching numbers; the last line had two matching numbers and the Powerball. At the time, neither knew how much the ticket was worth. At about 4:45 pm, Vincente couldn’t wait any longer, so he called the Lottery to ask what five matching Powerball numbers were worth. He then told his daughter, “I’m the $1,000,000 winner they’ve been waiting for.” It was a shock for both of them. He didn’t tell his other children because he wanted to be sure that he’d really won. Once he was positive everything was in order, his daughter took a picture of the oversized souvenir check to send to the rest of the family.Vincente already knows what he’s going to do with his winnings. After some house repairs and paying off a few bills, the bulk of it is going to be invested. He’s not going to splurge; he’s well grounded in reality. He said, “Money pays the bills, but doesn’t make you happy.” $ For more info on the Arizona Lottery, visit their website at arizonalottery.com. For the winning numbers call 480.829.7425 in Phoenix or 520.325.9141 in Tucson. All other areas in Arizona, call 1.800.499.3798.

azgamingguide.com | December 2013 | Arizona Gaming Guide

25


Bueller … Bueller … Bueller this slot, the music, all the actor’s images, there lies a slot filled with fun and a lot of potential for big wins. The Colossal Com panions Spins Feature is a random base game feature and the main hook for the game. Similar to the existing Colossal Reels games by WMS, the slot displays an extra set of reels to the right of the main reel set. Players now have a 35-line, 5-reel, 4-row reel set and a 75-line, 5-reel, 10-row reel set. Any wins on the Colossal Reels are doubled. Bonus triggers are available on both reel sets, granting access to free spins or the Day Off Board bonus screen. Plus, as in Colossal Reels, any stacked wild symbols on the main reel set transfer on to the Colossal Reels! Any three or more bonus symbols across both sets of reels trigger the Colossal Free Spins bonus. The Colossal Reels are available during the free games and all pays on those reels are doubled.

T

he Ferris Bueller’s Day Off slot by WMS embraces the movie’s credo that “life moves pretty fast; if you don’t stop and look around once in a while, you could miss it.” With eight mini bonuses, the game takes you through nearly all of the memorable scenes from the classic 1980s movie! Picking bonuses, spinning wheels, and taking over the parade in the Colossal Companion Spins feature will keep life interesting. Race to beat Principal Rooney and Ferris’s mean sister Jeanie to the Bueller house in one exciting bonus. Getting home before getting caught has never been this potentially lucrative! WMS recently implemented a brand new concept when developing their big brand name slot machines. The basic idea is to assign those employees in the game design division of the company who are really passionate about the brand to the game. Essentially, the game designers behind this slot are all massive Ferris Bueller fans! Ultimately, this approach translates into a better representation of the movie in the slot. Beyond all the movie clips, the custom voiceovers done by Edie McClurg (Principal Rooney’s secretary Grace) exclusively for

26 Arizona Gaming Guide | December 2013 | azgamingguide.com

The Day Off Board bonus screen is triggered during base game or free game play by the car on the fifth reel. The car then drives up into the top screen and lands on a section of the board. Depending on where the car stops indicates the awarded bonus. Players can expect credits or a wheel spin. There are four wheels to play (Ferris Wheel, Cameron Wheel, Rooney Wheel, or Sloane Wheel), each unlocking one of eight mini-bonuses based on scenes from the film.

Bet You Won’t Believe This! Gaming regulators required some movie scenes in the slot to be edited from PG-13 to PG! For licensing reasons, the Red Wings logo on the hockey jersey worn by Alan Ruck (Cameron) was removed, and the Porsche convertible had to appear as a red convertible with no association to Porsche!

They Bought It: Pick one of three ways to fake an illness including Fake a Stomach Cramp, Moan and Wail, or Lick Palms and then receive credits. Bad Hair Day: Pick a pencil from Grace’s hair. The longer the pencil, the more credits are awarded to the player. Work of Art: Do you remember the museum scene? Pick a painting for credits and a multiplier. Swing Batter: Credits rack up while Cameron and Ferris hand out at the ballpark. “Sa-wing batta!” Chez Quis: This is a picking game set in the restaurant. Players


ALL OF THE MEMORABLE SCENES FROM THE CLASSIC 80s MOVIE select a sausage and have the ability to advance to pick for additional credits. Lucky Foot: Rubbing the rabbit foot pays more and more credits. Car Trouble: Fortunately the player’s credit meter is also increasing and not decreasing like Ferris and Cameron want with the odometer of the “borrowed” car! On the Run: This bonus is the highlight of all eight events. Recreating the race home, Ferris, Jeannie, and Mr. Rooney move (or lurch) towards their goal based on which sneakers the player picks. Make sure Ferris is home first to reap the highest credit awards! $

Insider Info Penny Slot at 35 lines and a bonus Colossal Reel set with 75 extra lines. High bonus hit frequency. WMS specifically wanted to capture the flavor of the movie and put it into the slot’s game play (Life’s fast...don't miss out). Overall game hit frequency of 50% (Quite high for today’s slots). Payback percentages range from around 87% at the low end to 96% at the top. Play it right now at Talking Stick Resort.

Plus, it’s coming to Casino Arizona on Dec. 3. Check our website for updates on new locations.

FERRIS BUELLER’S Day Off TM 2013 Paramount All Rights Guide Reserved. azgamingguide.com | December 2013Pictures. | Arizona Gaming 27


CASINO DINING

At Wild Horse Pass Hotel & Casino, Lone Butte Casino and Vee Quiva Hotel & Casino Christmas Specials At Wild Horse Pass Hotel & Casino

Christmas Specials At Vee Quiva Hotel & Casino

Shula’s Christmas Day Special Wednesday, December 25th 3pm to 8pm $65.99 per person includes; Baby Spinach Salad with Pears, Candied Walnuts, Bleu Cheese Crumbles, Red Radish with Balsamic, or Lobster Bisque, 8oz. Shula Cut Filet, Wild Mushroom Demi-Glaze, Smoked Gouda Mashed Potatoes, or Pan Seared Chilean Sea Bass with Wild Rice and Blood Orange Burre Blanc and Chocolate Cake With Espresso Mint Sauce.

Ditka’s Christmas Day Menu Wednesday, December 25th Noon to 8pm For only $39.95 per person, come and celebrate the Christmas Holiday with us. Enjoy the Freshest Ingredients and Finest Selection of USDA Prime Cuts. Your Choice of Caesar Salad Topped with Shredded Parmesan Cheese and Garlic Croutons, Mike’s Salad Tossed with Pecans, Goat Cheese, Apples, Cranberries, with Fresh Balsamic Vinaigrette, or the Wedge Salad, Iceburg Lettuce Topped With Apple Smoked Bacon, Grape Tomatoes, With Sliced Cucumber and Topped with Danish Blue Cheese Dressing Sprinkled With Crumbled Danish Blue Cheese, or Enjoy Crab Bisque or Onion soup. The Main course is your choice of Grilled Lamb Chops with Mint Demi Glaze or 12oz. of our Linz Heritage Angus Prime Rib Slowly Roasted and Served with au jus, Burgundy Mushrooms, and Creamy Horseradish Sauce. Both Entrées Come with a Choice of Creamed Spinach, Creamed Corn, Sautéed Spinach and Mushrooms, Fresh Asparagus, Sweet Mashed Potatoes, or Mashed Red Skin Potatoes. Finally, Indulge in Your Choice of Fresh Crème Brule, Peanut Butter Pie, or Raspberry Cheesecake.

Café 24/7 Christmas Day Special Wednesday, December 25th 11am to 8pm $17.95 per person includes; Mixed Green Salad, Grilled Pork Chop with Fruit Chutney and Warm Bread Pudding.

Christmas Specials At Lone Butte Casino Christmas Day Brunch At Verona Chophouse Wednesday, December 25th 11am to 6pm $29.99 per person includes; Made-to-order Omelet Station, Artisan Cured Meats & Cheeses, Cocktail Shrimp, Chilled Crab Claws, Roasted Whole Turkey with Traditional Gravy, Salt Crusted Prime Rib, Slow Cooked Tangerine Glazed Ham, Butter Whipped Potatoes, Chocolate Covered Strawberries and much more. Christmas Day Special At Café 24/7 Wednesday, December 25th 11am to 8pm $12.99 per person includes; Baby Field Green Salad with Candied Walnut and Balsamic Vinaigrette, Deep Fried Turkey or Citrus and Pineapple Glazed Ham, Creamed Corn, Southern Mac ’n’ Cheese, Green Bean Casserole, Roll and Butter, and Fresh Baked Slice of Apple, Pecan or Pumpkin Pie with Whipped Cream or a la mode.

28 Arizona Gaming Guide | December 2013 | azgamingguide.com

Coffee Shop 24/7 Christmas Eve Tuesday, December 24th 11am to 8pm $12.95 per person includes; Fresh Garden Salad with Choice of Dressings or Cup of Broccoli Cheddar Soup, Hand-Carved Roasted Pit Ham with Bourbon Glaze served with Sweet Potato Mashed, Roasted Butternut Squash served with slice of Pecan Pie a la mode. Coffee Shop 24/7 Christmas Day Wednesday, December 25th 11am to 8pm $12.95 per person includes; Fresh Garden Salad with Choice of Dressing or Creamy Chicken with Wild Rice Soup 8oz. Roasted Prime Rib of Beef served to your liking with au jus and Horseradish Sauce and Choice of Baked Potato or Mashed Potatoes, Fresh Medley of Vegetables and an Apple Crumb Tart with Chantilly Cream for Dessert. $


azgamingguide.com | November 2013 | Arizona Gaming Guide

29


TRIBAL NEWS

Left to right: Debra Griffin—President of the Gila River Gaming Enterprises Board of Directors, Derrick Watchman—Navajo National Gaming Enterprises CEO and Chairman of the Board of the National Council on American Indian Enterprise Development, John James—CEO of Gila River Gaming Enterprises.

By Lee Allen

I

ndian gaming is an economic powerhouse, a recognized $27 billion industry within 237 Indian tribal casinos countrywide that employ more than 650,000 workers.

What is not generally recognized is the paucity of Native American-owned business that supply goods and services to those casinos --- an infinitely small number of Native-owned and operated businesses that work with, and profit from, the established gaming entities. In Arizona, the Indian gaming industry amounts to some $1.7 billion. Native gambling facilities are one of the top three industries in the entire state, creating more than 15,000 direct jobs and in constant need of vendor assistance to keep them running smoothly. It’s big business, a well-oiled machine in need of constant supplies and services, opportunities for small or start-up Native business owners to position their fledgling efforts to be a part of the action. But if you’re an entrepreneur on the outside looking in, how do you get to become a player in the gaming game? To

30 Arizona Gaming Guide | December 2013 | azgamingguide.com

help answer that question, a 4-member panel convened at the recent Reservation Economic Summit conference at Wild Horse Pass Hotel & Casino in Chandler to conduct a Native 2 Native seminar on the mysteries of gaming procurement and how smaller players can also take a bite out of that industry’s economic apple. While the gaming process is pretty similar from site to site, procurement processes may be unique from tribe to tribe and one size may not fit all. Creativity and flexibility may be required to get recognized. ”There are four culprits that impede Native American entrepreneurs,” according to John James, CEO of Gila River Gaming Enterprises, responsible for three tribally-owned gaming facilities. “Not enough economic infrastructure or start-up capitol is one pitfall. Inadequate strategic partnerships is another, begging the question --- why go it alone when there’s strength in unity? Beginning businesses often lack specifics about important things


TRIBAL NEWS like product, pricing, placement, and promotion. There’s an admitted lack of expertise in a fledgling small business, but you don’t have to be an expert, you just need the right channels to find the necessary resources. Overcome these problem areas and you can live the dream of your imagination.”

with their program created to assist would-be entrepreneurs. “The program is designed to help community members looking to start their own businesses to help supply our needs and it’s a model that seems to be paying off as a number of Gila River vendors are already on board.”

“Although individual tribal casinos across the country frequently operate in unique fashion with dissimilar protocols, they all represent the established, well-capitalized, licensed provider that understands the gaming industry,” said Derrick Watchman, Navajo National Gaming Enterprises CEO and Chairman of the Board of the National Council on American Indian Enterprise Development.

In addition to site-specific training for enterprising Native businessmen and women, the panel offered nuggets of good advice. All panelists nodded in agreement when the subject of networking came up. “A lot of times people don’t know about existing tribal businesses,” said Ferreira.

But the big guys need the little guys to make things work. “We use businesses to operate our business” is how Judy Ferreira, Deputy Director of the Arizona Indian Gaming Association put it. For instance, says Watchman: “Most of us go with the big general contractors, but in order to get construction underway, you need support services --- things like trucking and trade input that could be done by Native sub-contractors. Operationally, furnishings and equipment or cleaning services could be purchased from Native-owned businesses.” Moderator Kenneth Manuel noted that Gila River Gaming Enterprise is trying to bridge the “we need, you can provide” gap

“Casinos require a lot of product, but we’re a competitive business because revenue generation goes back to the tribe,” said Debra Griffin, President of the Gila River Gaming Enterprises Board of Directors. “We need competitive pricing for what we buy in order to guarantee that tribal return.” The ability to respond is another prerequisite. “Casinos aren’t an 8-to-5 business,” said Watchman. “We’re a 24/7/365 operation. If we need something on a Saturday night at midnight, our vendors need to make sure they can provide it.” In assessing the keys to success for Native start-ups, James summed it up, “At the end of the day, if you’ve got the right product in the right market, priced and promoted correctly, all the engines will be whistling the same happy tune.” For more info on the event and the organization, visit ncaied.org. $

azgamingguide.com | December 2013 | Arizona Gaming Guide

31


TRIBAL NEWS

Terry Rambler—Chairman of the AIGA, Chairman of the Inter-Tribal Council of Arizona, and Chairman of the San Carlos Apache Tribe.

Left to Right: Valerie Spicer—Director of the AIGA, Peter Yucupicio—Chairman of the Pascua Yaqui Tribe, Notah Begay III—PGA golfer.

AIGA EXPO Luncheon Speaker Notah Begay III (Navajo) is a pro golfer with 4 PGA tournament wins and current entrepreneur of Kiva Sun Foods.

By Lee Allen

H

istorians have immortalized Horace Greeley’s words, “Go West, young man, go West.” Today his advice would probably include the admonition, “Look to south-of-the-border business folks, look South.” This view toward Mexico was the theme for Business Beyond Borders, the recent Arizona Indian Gaming Association’s annual conference and EXPO held in Tucson. Representing 17 of the 22 federally-recognized tribes in the state (that encompass more than 90% of Indian people living on Arizona reservations), the AIGA is a major player in Grand Canyon state gaming. “Mexico is important to Arizona in general --- and Indian casinos in particular --- because Mexican visitors represent an excellent target market for Southern Arizona’s gaming industry, most especially the Pascua Yaqui Casino Del Sol Resort and Casino and Casino of the Sun, as well as the three area Tohono O’odham properties --- their hotel and casino in Tucson; another casino in Sahuarita, and a smaller casino in Why,” says AIGA Executive Director Valerie Spicer. “It’s only been 10 years since Arizona’s gaming compact with tribes was signed and the Arizona Benefits Fund was established, and we’re already approaching the billion dollar mark in contributions back to the state and its citizens,” Spicer said. Similar success stories are being reported nationwide among the 420 gaming facilities owned by 240 tribes in 28 states, an economic development effort that has resulted in the creation of 700,000 jobs nationally (with 15,000 of them in Arizona). The three-day gathering in the Old Pueblo was held just 60 miles from the U.S./Mexico border --- billed as The Southwest’s Foremost Gaming and Business Summit and Trade Show --that drew together some 300 tribal leaders, casino executives, and business leaders from across the country to conceptualize a gaming industry’s approach to cross-cultural marketing in order to do business with Mexico.

32 Arizona Gaming Guide | December 2013 | azgamingguide.com

“There’s no other conference like this in Indian Country focusing on gaming and business,” according to Spicer. “Tribes want to spur more economic development, and businesses want to learn how to partner with tribes. This forum connects tribal enterprises with potential business partners for the benefit of all.” Economic developer and international trade expert Felipe Garcia of Visit Tucson was the keynote speaker. “Newly-released statistics show 22 million people cross into Arizona from Mexico every year --- that’s 50,000 travelers per day, every day --and the World Tourism Organization is predicting the number of people who cross international borders will double by 2030,” he told conference attendees. “These are real people with real discretionary income. That impact in Southern Arizona is huge. In Pima County alone, it represents $1 billion dollars added to the local economy every year, mostly from shopping.” Citing a Mexican Visitors to Arizona study done by the Eller College of Management at the University of Arizona, Garcia noted that 64% of all Mexican visitors to Arizona come here for a leisure-time vacation and to shop. “From a gaming industry standpoint, casinos are missing a good bet if they don’t focus more frequently on that South-ofthe-Border opportunity. These visitors range from high-end travelers who fly here on private airplanes to middle-class folks with visas who have cash in their pockets and no aversion to spending it. Terry Rambler, who chairs the AIGA, the Inter-Tribal Council of Arizona, and the San Carlos Apache Tribe, noted, “These are tribes working together as a family to make the future better. This is how things are done, working together to build a model of cooperation that can be used in other economic ventures.” For more info on the AIGA, visit azindiangaming.org. $


LAUGHLIN, NEVADA

Directory & Gaming Statistics

Aquarius Casino Resort 800.662.LUCK aquariuscasinoresort.com. 1,250+ slots, no smoking slot area, high limit slots area, blackjack, table games, roulette, craps, keno, race/ sports book.

Avi Resort & Casino (Fort Mojave Tribe) 800.430.0721 avicasino.com. 1,000+ slots, bingo, blackjack, table games, craps, roulette, poker room, keno, race/sports book, KidsQuest.

Colorado Belle Hotel Casino 877.460.0777 coloradobelle.com. 750+ slots, blackjack, table games, craps, roulette, poker room, keno, race/sports book. Build your own amazing burger at Pint’s Brewery!

Riverside Resort Hotel & Casino 800.227.3849 riversideresort.com. 1,300+ slots, no smoking slot area, high limit slots area, bingo, blackjack, table games, craps, roulette, poker room, keno, race/sports book.

Edgewater Hotel Casino 800.677.4837 edgewater-casino.com. 750+ slots, no smoking slot area, high limit slots area, blackjack, table games, roulette, craps, race/sports book. Great all-around casino!

Golden Nugget Laughlin 800.237.1739 goldennugget.com/laughlin 1,000+ slots, blackjack, table games, craps, roulette, poker room, sports book. Sign up for the player’s club and spin for free play!

Harrah’s Laughlin 800.447.8700 harrahslaughlin.com 900+ slots, no smoking slot area, high limit slots area, blackjack, table games, craps, roulette, poker room, live keno, race/sports book.

Pioneer Hotel & Gambling Hall 800.634.3469 pioneerlaughlin.com 490 slots, blackjack, table games, craps, roulette, sports book. Make sure to check out the video poker & reel slots!

Laughlin’s Gaming Statistics September 2013 Slots

Hold % Tables

Hold %

4.09

Craps

13.71

25¢

4.81

Blackjack / 21

15.83

$5

5.27

Roulette

19.00

Loose $1

River Palms Resort Casino 877.787.7256 river-palms.com 550+ slots, bingo, blackjack, table games, craps, roulette, sports book. Don’t miss the view of the river from Denny’s!

Tropicana Laughlin 800.243.6846 tropicanax.com 1,000+ slots, blackjack, table games, craps, roulette, and a sports book. Stop in for lunch at Carnegie’s or the Poolside Café and enjoy the food!

Multi-Denom 5.65

Other Table Games 24.56

6.09

Pai Gow Poker

24.70

10.49

Let It Ride

25.49

Megabucks

11.23

Three Card Poker

33.90

Tight $25

Other We are not responsible for incorrect, missing, or outdated information. To inform us of updates, please email editor@azgamingguide.com. The Nevada Gaming Control Board publishes statistics on casino gaming activity in Nevada according to their state’s gaming regulations. The most current data for Laughlin at press time is from three months prior. *A negative hold percentage indicates that game overpaid during the stated month.

34 Arizona Gaming Guide | December 2013 | azgamingguide.com

Loose Sports Pools Race Books

Tight Live Keno

15.07

Hold % Revenue

Dollars

14.89

Slots

29.1 mil.

15.21

Tables

3.0 mil.

28.35

Other

0.7 mil.


LAUGHLIN, NEVADA

News

All-You-Can-Eat Baby Back Ribs Only $12.95

During your next trip to Laughlin, make sure to stop in at The Pioneer Hotel & Gambling Hall for delicious All-You-Can-Eat Baby Back Ribs for $12.95 at the Boarding House Restaurant served from 4-9pm every Saturday. Other specials include Steak & Lobster meal for only $15.95 on Thursdays, Prime Rib or Shrimp Scampi for $15.95 on Fridays, and their award-winning Champagne Brunch for $11.95 every Sunday from 8am-1pm. For more information call 1.855.525.2125.

36 Arizona Gaming Guide | December 2013 | azgamingguide.com


News

LAUGHLIN, NEVADA

Laughlin Event Center Presents Los Tigres Del Norte

Fourteen-time nominated and five-time Latin Grammy Award winners Los Tigres Del Norte will perform live in concert Saturday, May 3, 2014, in the all new Laughlin Event Center. Paquita la del Barrio will open for Los Tigres. Tickets from $30 will be available at edgewater-casino.com soon. Los Tigres del Norte’s “Norteño” music with its polka roots is blended with stories of social injustice and news. They have recorded more than 55 albums that have earned Gold and Platinum Records in the United States and Mexico and have sold more than 32 million records. The San Jose, California based band tours internationally and has a recording repertoire of over 500 songs and corridos (ballads).

Debbie Reynolds—Dec. 4-7—Riverside Gloriana—Dec. 6—Edgewater Holiday Dreams, A Cirque Spectacular—Dec. 7—Edgewater The Nutcracker, Anaheim Ballet—Dec. 12—Riverside Charlie Daniels Band & Montgomery Gentry—Dec. 13—Edge. The Diamonds—Dec. 17-22—Riverside Dirk Arthur—Dec. 27-30—Harrah’s Mickey Gilley—Dec. 27-31—Riverside Frank Sinatra Jr., Sinatra Sings Sinatra—Dec. 28—Edgewater New Year Fireworks—Dec. 31—Riverwalk by Colorado Belle The Golden Boys starring Frankie Avalon, Bobby Rydell and Fabian Forte—Jan. 4—Edgewater Happy Birthday to The King—Jan. 7—Riverside Temptations Review with Dennis Edwards—Jan. 11—Edge. Kingston Trio—Jan. 14-19—Riverside The Flamingos—Jan. 21-26—Riverside Mickey Gilley—Feb. 3-8—Riverside Oak Ridge Boys—Feb. 10-16—Riverside Paul Anka—Feb. 15—Edgewater Vicki Lawrence and Mama—Feb. 18-23—Riverside Crystal Gayle—Feb. 27-Mar. 2—Riverside Larry Gatlin and The Gatlin Brothers—Mar. 4-9—Riverside Eddie Money—Apr. 11-14—Riverside Vince Gill—Apr. 19—Riverside Great White—Apr. 25-27—Riverside Los Lobos and Los Lonely Boys—Apr. 26—Harrah’s

Paquita La Del Barrio

Grammy-nominated Paquita la del Barrio is a popular Mexican singer of rancheras and other Mexican styles and is most famous for her advocacy against Mexico's machismo culture, which has made her popular especially with female audiences. She is known for her common song themes of women empowerment and man bashing. Her signature phrase, with which she often teases male spectators in her shows, is "¿Me estás oyendo, inútil?" (Are you listening, good-for-nothing?).

Aquarius Announces Second Annual “Feed a Family” Program Benefiting Local Families ace|PLAY Members Can Contribute Points Instead of Cash For the second year in a row, Aquarius Casino Resort presents the “Feed a Family” program that allows players to contribute their ace|PLAY club points to help put a holiday meal on the table of a tri-state family in need. Players can contribute points through Friday, December 20, 2013. “Last year, thanks to the overwhelming generosity of our players, we were able to help more than 900 families through this groundbreaking program,” said Aquarius Casino Resort General Manager Sean Hammond. “Giving back to the community is an important part of our culture at Aquarius and our players have embraced our efforts,” said Kathy Hilderhof, Vice President of Marketing and Player Development at Aquarius. For more info, visit aquariuscasinoresort.com and click on ace|PLAY. $ azgamingguide.com | December 2013 | Arizona Gaming Guide

37


CASINO ENTERTAINMENT Apache Gold Casino—Globe, AZ—800.272.2438 Cabaret Lounge: Live bands every weekend

Listings Events: New Year’s Eve Party—Dec. 31

BlueWater Casino—Parker, AZ—888.243.3360 Dig Lounge: Variety including live bands, karaoke & DJs—Daily at 5pm BlueWater Showroom: Wynona & Big Noise—Jan. 25, 2014 Kenny Rogers—Mar. 22, 2014 Casino Arizona—Scottsdale, AZ—480.850.7777 The Showroom: Monday Night Showroom Football—Mondays during football season Showstoppers Live! Holiday Spectacular—Nov. 28-Dec.21 The Whip-its—Dec. 31 Strange Days (Doors Tribute)—Jan. 3-4 Pyromania (Def Leppard Tribute)—Jan. 10-11 Motley Crue’d (Motley Crue Tribute)—Jan. 24-25 Queen Nation (Queen Tribute)—Jan. 31-Feb. 1 The Arizona Room: Latin Fire Dance Nights (Learn to dance!)—Mon, Tue from 6-8pm Throwback Thursday—Thu from 9pm to 1am Casino Del Sol—Tucson, AZ—520.838.6506 AVA Amphitheater: Tamal Festival—Dec. 7 Cliff Castle Casino—Camp Verde, AZ—800.381.7568 Dragonfly Lounge: Variety including live bands, karaoke & DJs—Ladies Night every Th, Open late on Fr & Sa. Cocopah Resort Casino—Somerton, AZ—800.237.5687 Events: Los Apson—Dec. 6-7 Karaoke with Bling Bling—We-Fr at 8pm La Vida Loca (Latin Music)—Fr at 9pm Variety of live music every Saturday night on the casino floor Desert Diamond Casino I—Tucson, AZ—866.332.9467 Monsoon Nightclub: Groovin’ Fridays—Tucson's Funkiest Old School Dance Party! Noches Caliente—Saturdays the hottest Tex Mex and Tejano music! Desert Diamond Casino II—Sahuarita, AZ—866.332.9467 Sports Bar: Karaoke Night in the Sports Bar—Wednesdays 7-11pm Live music or DJs—Fridays & Saturdays Diamond Center: Sylvia Browne (Author & Psychic)—Dec. 14 Stayin’ Alive (Bee Gees Tribute)—Dec. 28 STYX—Jan. 17, 2014 Chris Young—Jan. 18, 2014 Fort McDowell Casino—Fort McDowell, AZ—800.843.3678 Lucky 7 Saloon: Featuring a variety of live music every weekend

38 Arizona Gaming Guide | December 2013 | azgamingguide.com

Grammy-nominated Country singer and songwriter Chris Young is returning to the Diamond Center on Saturday, January 18, 2014 for a special concert sponsored by KIIM 99.5 FM. Tickets start at $25 and are on sale now through Star Tickets and at the casino Rewards Center. Doors open at 7pm and the show starts at 8pm. Drawn to the thrill of entertaining from an early age, Chris Young got his start in 2006 when he was declared the winner of the TV talent show Nashville Star. He’s topped the country charts with hits like the Grammy-nominated Getting’ You Home, Voices, The Man I Want To Be, and his platinum selling single Tom orrow . Young released his latest album, A.M., in September and has been touring with country superstar Brad Paisley. Chris Young last performed in the Diamond Center to a sold out crowd in October of 2011. Treena Parvello, Director of Public Relations and Communications for the Tohono O’odham Gaming Enterprise, said “We’re thrilled to have Chris Young back in the Diamond Center to share his unique Country sound. Tickets sold out fast the last time Chris played here, so be sure to get yours early!” Harrah's Ak-Chin Casino—Maricopa, AZ—480.802.5000 The Lounge: Checker’d Past—Dec. 6-7 The Hamptons—Dec. 13 Smooth Groove—Dec. 14 JJ’s—Dec. 20-21 Chris Janson—Dec. 27 The Drifters—Dec. 28 Wild Wednesdays fro m No o n to 4pm fea tures Ro ute 66 w ith Danny Davis—Dec. 4, Come Back Buddy—Dec. 11, Band Stand Shows 50’s—Dec. 18, Route 66—Dec. 29. Hot Latin Nights fro m 8pm to midnight o n Thursda ys fea tures AzTex—Dec. 5 & 19. New Year’s Celebration—Dec. 31 features The Rat Pack Returns at 6


Editor’s Pick & 8pm, plus 56-Elvis Tribute at 10pm & Midnight. Hon-Dah Casino—Pinetop, AZ—800.929.8744 Timbers Lounge and Showroom: Munday Funday—Comedy Show begins at 7pm Live local talent Tuesday through Saturday

CASINO ENTERTAINMENT Talking Stick Resort Presents

Roger Clyne & The Peacemakers December 27-28, 2013

Lone Butte Casino—Chandler, AZ—800.946.4452 Cascades Lounge: Phoenix area bands & DJs offer free live entertainment We—Country, Th—70’s Disco Funk, Fr—Latin, Sa—Top 40/Dance Verona Chophouse: Talia Live— Saturdays 5-9pm Sunday Jazz Brunch Live—10am-3pm Mazatzal Casino—Payson, AZ—800.777.7529 Event Center: New Year’s Eve Party with Night Groove—Dec. 31 New Year’s Eve Lounge with Torres and Hendrix—Dec. 31 Paradise Casino—Yuma, AZ—888.777.4946 Sharky’s Bar & Bites: Featuring a variety of live music on the weekends Quechan Casino—Winterhaven, CA—877.783.2426 Sidewinders Bar & Grill: Featuring a variety of live music on the weekends Pipa Event Center: Paul Rodriguez, Williams & Lee, Bobby Lee—Dec. 13 Talking Stick Resort—Scottsdale, AZ—480.850.7777 The Showroom & Grand Ballroom: Aaron Lewis—Dec. 6 Vincente Fernandez Jr.—Dec. 7 Roger Clyne & The Peacemakers—Dec. 27 STYX—Jan. 18, 2014 Hot Tuna and Leon Russell—Jan. 24, 2014 Twin Arrows Navajo Casino—Flagstaff, AZ—855.946.8946 Cover bands, local, regional & headlining acts. Call for info.

Hometown favorites Roger Clyne & The Peacemakers are headed back to Arizona and to Talking Stick Resort! The rock-n-roll quartet will command the Showroom stage on Dec. 27-28 and perform such favorites as Americano!, Green & Dumb, and Loco to Stay Sane. Formerly members of The Refreshments, singer Roger Clyne and drummer Paul P.H. Naffon created Roger Clyne & The Peacemakers in 1998. The Tempe-based band would go on to release 10 albums and tour with the likes of Johnny Cash, Kid Rock and John Fogerty. Their latest album, Unid a Cantina” climbed to the number two spot on the Billboard Heatseekers charts and peaked at number four on the 2011 iTunes Rock Albums list. Fans are in store for two nights of pure, energetic rock-n-roll as the band always delivers remarkable performances. Tickets for the concert are on sale now. Call 480.850.7777 and ask for the box office or visit their website at talkingstickresort.com for more information.

Wild Horse Pass Casino—Chandler, AZ—800.946.4452 AiRIA Unplugged—Live music Fri & Sat 4pm-2am Encore Lounge—Featuring a variety of live music nightly Classics With A Twist—Featuring jazz music & cocktails Thu-Sun Showroom: Daughtry—Dec. 6 Eddie Money—Dec. 7 Ana Barbara & The Mariachi Sol de Mexico Jose Fernandez—Dec. 13 Big Bad Voodoo Daddy—Dec. 27 Chris Simpson and Adam Gropman (Comedy)—Dec. 28 Pwerdrive—Dec. 31 AbbaFab (ABBA Tribute)—Jan. 4, 2014 Yavapai Casino—Prescott, AZ—800.756.8744 Yavapai Cantina: Karaoke with Cruisin’ Susan—Fr at 8pm-12am Variety of live bands on Saturdays from 7 to 10pm

Verify all details & age restrictions (generally 21 & over) for each event. Venues, times, dates, & ticket information are subject to change. Photos/images copyright of the individual artist(s), photographer(s), or venue(s). All Rights Reserved. We are not responsible for incorrect, missing, or outdated information.

azgamingguide.com | December 2013 | Arizona Gaming Guide

39


CASINO NIGHTLIFE

Amanda Martinez DJ JUMA @ TSR By Ramses Ja

A

manda Martinez, aka DJ Juma, is the newest jewel in Talking Stick’s crown. Her mixes in the TSR Lounge have captivated partygoers for the past few months. As a newer face, I felt I should introduce her to the readers of this column, but know that this goes way beyond a pretty face! Juma is a skilled DJ who has graced decks from coast to coast. Now that she has a new residency, I thought I’d run a few questions by her:

everything around me is a blur except the sound. It's therapy for me. DJing has allowed me the chance to be free, with no expectations, especially from myself. It's just about having fun at the party, and I like having fun at the party. I see the audience, make note of the atmosphere, sometimes I listen to what the DJs did before me and I just basically remember that it's about having fun and I free myself enough to begin.

RJ: How long have you been DJing? I’ve been DJing since 2009, but I’ve been messing around with it since grade school. I used to dress as Spinderella on Halloween! I used to make beats with my friends who were local artists, that’s what got me started in music. From there, DJing just felt like a natural evolution of my craft. I have always felt very musically inclined, so I am happy that this is what I do for a living!

RJ: Any advice for anyone wanting to follow in your footsteps? A good DJ feels his or her groove and eventually gets a flow and begins to connect with the music which connects to the audience. In my case, I'm a selector. As Juma, I select what I like. People who come to groove either love it or they learn it. There's a big difference between being a DJ and being a selector. I don't really even know if I consider myself a DJ because DJing is a skill and an art form that is highly technical. There's scratching involved, there's blending involved, there's accuracy and syncopation involved. Those things I've learned over time, but as a selector, you're just narrating the emotions of the crowd. I am becoming a good DJ, I am a great selector. $

RJ: Tell me about your musical background. I started in radio way back in 2005 at 95.1 FM Latino Vibe. Manic Hispanic was the one who pulled me under his wing and showed me how things worked. I landed at Power 98.3 in 2008 and stayed there until I made the move to 101.5 JamZ. In the mean time, I started making beats, like I said, and I guess, being surrounded by so many talented DJs, I started getting my equipment together and practicing. RJ: What is your favorite type of music to spin? I’m the type to spin anything that people like to spin, what makes people move. But my go-to music is usually 80s or 90s, and of course Spanish music because of my Latin background. I guess that doesn’t really answer the question, but I guess my favorite music changes with the crowd, or the venue, maybe even the time of year. It just depends. Right now, I’m spinning a lot of Top 40 and EDM because it’s really working for my crowds.

Talking Stick Resort’s TSR Lounge is located just downstairs from the main casino floor in the Atrium. The TSR Lounge features a live DJ, drink specials, and a plush ambiance to enjoy your weekends out. Enjoy the party at the TSR Lounge every weekend on Fridays from 8pm to 2am and Saturdays from 5pm to 2am! For more information, visit talkingstickresort.com or call 480.850.7777.

Ramses Ja Rudi King-Taylor II

•Music Director/On-Air Host (3-7pm) for KNRJ-FM 101.1 The Beat

RJ: Tell me about a typical night at the TSR Lounge at Talking Stick. I'm usually just paying attention to my mixes and the crowd. I'm learning. I'm paying attention to my choices and selections. That's my main focus. I do it fearlessly, because I never underestimate the audiences' ability to feel. Music is the sixth element; it brings nostalgia, it brings healing and it moves us. I can’t feel anything but the music,

40 Arizona Gaming Guide | December 2013 | azgamingguide.com

•Resident DJ/VJ for KTVK-3TV Friday 10am •Host of R.E.D.Y. Set Radio •Official Bum Squad DJ •DJ Vatican Member •For more information on Ramses Ja, visit his website at: www.ramsesja.com.


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42 Arizona Gaming Guide | December 2013 | azgamingguide.com

through the end of 2013! Did you get an offer for free play from a casino? Through December, Apache Gold Casino Resort will double it!


CASINO BINGO DIRECTORY

Green MPBingo Jackpot won for $27,038 at Fort McDowell Casino’s Bingo Hall Cheryl L. won the $27,038.00 Green MPBingo progressive jackpot while playing at Fort McDowell Casino in Phoenix, AZ. Playing on the PhD tablet from Planet Bingo, Cheryl won the big one for $27,038.00 against the 1 Vertical & 1 Horizontal line pattern. Fort McDowell Casino has been awarding some of the largest MPBingo jackpots for almost 10 years! Thousands of players have won millions of dollars! For more information about Fort McDowell Casino, session times, specials and events, phone 1-800-THE-FORT or visit fortmcdowellcasino.com. $

Casino

Sessions

Seats Smoke-Free Area Electronic

Apache Gold

Su, We, Th at Noon. Fr & Sa at 7pm. 1st Mo of the month at 7pm

200

No

No

No

BlueWater

Mo-We 4:30pm. Su at 11:30am.

400

Yes

Yes

No

Casino Arizona

Mo-Su at 6:30pm Daily Matinees at 12:30pm

1000

Yes

Yes

L8 Nite Bingo Fr & Sa Doors at 10pm. Games at midnight

Casino Del Sol

Daily at Noon, 1:30, 2:15, 6:30 & 7:15pm

600

Yes

Yes

Cosmic Bingo Sa at 11pm.

Cocopah

Daily at 1:30 & 6:30pm

350

Yes*

Yes

No

Desert Diamond I

Th-Mo 1:30, 2, 6, 6:30 & 7pm

270

No

Yes

No

Fort McDowell

Sa & Su at 6:45am. We-Mo at 9am. Daily at 12:30 & 6:30pm.

1275

(2 sections: enclosed or in general seating)

Yes

Fr & Sa at 12:10am. Call for Lunar Bingo schedule.

Harrah’s Ak-Chin

We-Su at 11:30am, 2:30, 3:30, and 6:30pm

470

Yes

Yes

No

Lone Butte

Sa & Su at 10am, Noon, 3:45, 5:30pm. Daily at Noon & 6:30pm.

750

Yes

Yes

B.A.D. Bingo 2 Fr at 11:30pm & B.A.D. Bingo Sa at 11:30pm.

Mazatzal

Mo-Th at Noon. Tu & Th at 6:30pm.

280

Yes

Yes

No

Paradise

Daily at 1:30 & 6pm.

300

Yes

Yes

Call for Kozmic Bingo & Other Special Dates

Vee Quiva

Daily at Noon & 6:30pm.

366

Yes

Yes

Bingo Eclipse Sa at 11pm.

Yes

Late Night

Sources: Arizona Department of Gaming—Current Tribal Gaming Status as of 11/01/13 & direct inquiries by press time. We are not responsible for incorrect, missing, or outdated information. Contact editor@azgamingguide.com to make updates. *Cocopah Resort Casino offers “Smoke-Free Sundays” which is a casino-wide non-smoking experience every week from 4am Sunday to 4am Monday.

44 Arizona Gaming Guide | December 2013 | azgamingguide.com


FUN & GAMES

WORD SEARCH In honor of National Fruit Cake Day, find: WATER, ZEST, RAISINS, MILK, SUGAR, NUTS, YEAST, FLOUR BUTTER, SALT, RUM, EGGS, VANILLA, DRIED FRUITS, GERMAN, DRESDEN, STOLLEN, MARZIPAN. Words appear in any direction. (Solution on page 50)

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SUDOKU Each of the columns, rows, and nine 3 x 3 grids must contain all of the digits 1 - 9. None of the digits may appear more than once in each column, row, and 3 x 3 grid. (Solution on page 50)

1 8 6 4

9 1

7

9

8

3 7

6 8

3

5

3 6

7 2

6

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5 46 Arizona Gaming Guide | December 2013 | azgamingguide.com

5

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2


SAMI’S SMACKDOWN

Operator? … Hello? By Sami Becker

Dear Sami, I called [a casino] today to ask a couple questions about a promotion and any new player sign-up perks they have. I couldn’t believe how uncouth the operator was. She was curt and acted as if I was bothering her. My wife and I decided not to take the long drive out there, because obviously [this casino] doesn’t know how to train their employees about customer service and they don’t care for our business. We both love your magazine and hold on to every issue we can get our hands on. We particularly enjoy reading your candid remarks in your column. Thank you for listening. I’d appreciate your comments on this matter. Scott Davis—Mesa, AZ Scott, after reading your e-mail, I decided to pick up the phone and call all the casinos in Arizona and Laughlin for myself. Unfortunately, I must admit I was quite frustrated with several of the conversations. On the other hand, there were a few operators who were extremely friendly, enthusiastic, and eager to assist me in any way they could. What follows is an overview of the calls—the good, the bad and the ugly! Since many casino executives read our magazine and have a genuine interest in leaving a good impression with their patrons, I’m confident that this article will provoke some further discussions about phone etiquette and initiate a positive change for the better. #1. Professionalism & A Friendly Voice Go A Long Way! Only five of the phone calls made to all Arizona and Laughlin casinos resulted in a professional and friendly sounding voice picking up at the other end of the line. The remaining phone calls were answered by individuals who sounded frantic, upset, completely bored, were not speaking clearly, or a combination thereof. On a positive note, the professional and friendly sounding individuals had excellent customer service skills and were able to handle my requests directly or transferred my call to other employees who assisted me. #2. Always Answer Your Phone! Four of the calls I placed to casinos went unanswered! The general public can't help but feel unimportant when they aren’t able to speak to someone at the casino. That’s just really bad business! I'd like to highlight the fact that one casino's main line actually remained busy or just rang continually when I called them repeatedly. For an establishment that's open for business 24-7-365 that's puzzling!

#3. Don't Have The Main Line Transfer Into Random Departments. On one call I ended up speaking to an individual who claimed to be with the Casino Security Department at a security desk! Needless to say this was not a positive customer service experience on the phone. They had no information to offer me about the casino in general and they couldn’t provide me directions on how to get to the property. When asked to speak to someone at the Player’s Club, I was told that no one was available at the moment and that I should call back later! #4. Always provide accurate and up-to-date information. On one call, the operator gave me inaccurate information! Answering a question with “I think so,” “I’m pretty sure,” or “probably” does not instill much confidence. If a patron is taking the time to call with a question, then the answer is important to them and it should be definitive. Providing vague responses, or worse yet misinformation, is not only poor customer service but it’s a surefire recipe for disaster. Driving all the way out to a casino because an operator confirmed (under false pretenses) that there was a dinner special or a certain game was available that wasn’t the case would leave anyone feeling frustrated and disappointed. Even though it could have been an innocent mistake, it seems deceptive and could leave a bad taste in a person’s mouth to the point of not wanting to visit that casino ever again! #5. Take A Message! There’s absolutely nothing wrong if an operator says, “I’m not sure, but if you give me your name and phone number I’ll call you back with the information as soon as I can!” That’s what one friendly operator did when she couldn’t immediately answer a question I had about their upcoming slot tournament. Even though she was unfamiliar with the promotion, I was very appreciative for her willingness to assist me and get back to me with detailed information. $

Do YOU have something to rant or rave about? Write me at: sami@azgamingguide.com 48 Arizona Gaming Guide | December 2013 | azgamingguide.com


Like Us For Your Chance To

First, if you haven’t already done so, like our Facebook page at facebook.com/ArizonaGamingGuide. Then make sure to register for the Break Away From The Big City Giveaway on our website (azgamingguide.com) for your chance to win a Stay & Play package at Apache Gold Casino Resort just outside of Globe, Arizona! To date, our magazine has given away well over $10,000 in prizes via our Facebook page and our website. And we’re not going to stop now! Past prizes have included cash, gift cards, gas cards, free play, concert tickets, hotel stays, and more.

You could be our next winner! By joining our Facebook and registering for this giveaway, you’ll get access to exclusive info from Arizona’s only comprehensive gaming magazine published by slot machine and casino experts. This year, the winners of the Break Away From The Big City Giveaway so far include: Sava S. Kimberly D. Sara H. Patrick P.

(Mesa) (Chino Valley) (Gilbert) (Clifton)

azgamingguide.com | December 2013 | Arizona Gaming Guide

49


Y

Y

Y

Y Y

11300 Resort Drive

Parker

888-243-3360 523

03. Bucky’s Casino

1500 E. Hwy. 69

Prescott

800-756-8744 309

04. Casino Arizona

101 & McKellips

Scottsdale

480-850-7777 919

Y Y

05. Casino Del Sol 06. Casino of the Sun

12. Fort McDowell Casino

16. Mazatzal Hotel & Casino

Y

Y

Y

Y

Y

Y

Y

Y

Y

Camp Verde

800-381-7568 656

15318 S. Ave. B

Somerton

800-237-5687 504

Y

Y

Y

7350 S. Nogales Hwy.

Tucson

866-332-9467 1,088

Y

Y

Y

I-19, Exit 80

Tucson

866-332-9467 699

Hwy. 86, Milepost 55

Why

866-332-9467

Fort McDowell 800-843-3678 906

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

480-802-5000 1,089

Pinetop

800-929-8744 806

1077 S. Kyrene Rd.

Chandler

800-946-4452 786

Hwy. 87, 1/4 mi. S. of Payson

Payson

800-777-7529 425

Y

450 Quechan Dr.

Yuma

888-777-4946 506

Y

18. Quechan Casino

I-8, Exit 166

Winterhaven, CA 877-783-2426 1,000+

19. Spirit Mountain Casino

8555 Hwy. 95

Mohave Valley 928-346-2000 247

101 & Indian Bend

Scottsdale

480-850-7777 744

I-40, Exit 219

Flagstaff

855-946-8946 1,089

6443 Komatke Ln.

Laveen

800-946-4452 950

5040 Wild Horse Pass Blvd.

Chandler

800-946-4452 950

1505 E. Hwy. 69

Prescott

800-756-8744 244

24. Yavapai Casino

Y

Y Y

Y Y* Y

Y

Maricopa

22. Vee Quiva Casino

Y

Y

56

777 Hwy. 260

21. Twin Arrows Navajo Casino

Y

Y

I-17, Exit 289

17. Paradise Casino

23. Wild Horse Pass Casino

Y

855-765-7829 293

15406 N. Maricopa Rd.

20. Talking Stick Resort

Y

Y

855-765-7829 1,082

14. Hon-Dah Casino 15. Lone Butte Casino

Y

Y

Tucson

Hwy. 87 & Ft. McDowell Rd.

13. Harrah’s Ak-Chin Casino

Y

Tucson

10. Desert Diamond Casino II 11. Desert Diamond Casino-Why

Y

5655 W. Valencia Rd.

08. Cocopah Resort Casino

Y

Y

7406 S. Camino De Oeste

07. Cliff Castle Casino & Hotel 09. Desert Diamond Casino I

Y

Y

Y

Y Y Y Y

Y

Y

Y

Y

Y

Y

Y

Y Y

Y

Y

Y Y

Y

Y Y

Y

Y

Sources: Arizona Department of Gaming—Current Tribal Gaming Status as of 11/01/13 & direct inquiries by press time. We are not responsible for incorrect, missing, or outdated information. Contact editor@azgamingguide.com to make updates. *Cocopah Resort Casino offers “Smoke-Free Sundays” which is a casino-wide non-smoking experience every week from 4AM Sunday to 4AM Monday

For information on the casinos & much more, scan our QR codes with your smartphone!

azgamingguide.com

facebook.com/ArizonaGamingGuide

Word Search Solution R A I R U S T M

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Sudoku Solution

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1

7

4

9

7

1

6

9

5

4

8

2

3

6

3

2

1

7

9

4

5

8

1

7

8

4

2

5

9

3

6

5

9

4

6

8

3

1

7

2

S T U N I U R F D E

I

R D

R U O L F

T S E Z R N

R E T T U B D N A P

I

Z R A M

A E N G L W A T E R S G G E

S

A U L

D

M S O R E

M

S I

T

L

S

G A L L

A

E L

K

N T

I N A V Y E A S T

50 Arizona Gaming Guide | December 2013 | azgamingguide.com

Smoke-Free Area

02. BlueWater Resort & Casino

Y

Arcade

800-272-2438 619

Spa

Globe

RV Park

Hwy. 70, 5 mi. E. of Globe

Golf

01. Apache Gold Casino Resort

Hotel

Slots

Poker Room

Phone

Table Games

City

Live Keno

Location

Bingo

Casino

High Limit Area

CASINO DIRECTORY

Y Y


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