

Pur story
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vineyards map
an overview of the world-class vineyeards that house the starting point of all pur noire wines

grading
an introduction to how each pur noire wine will be classified according to its sweet, bold, tart, and floral notes
grading
an introduction to how each pur noire wine will be classified according to its sweet, bold, tart, and floral notes
grading
an introduction to how each pur noire wine will be classified according to its sweet, bold, tart, and floral notes
grading
an introduction to how each pur noire wine will be classified according to its sweet, bold, tart, and floral notes
our vineyards


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broken rock vineyards


This vineyard is 48 acres and is positioned in the mountains of Napa facing westward. The vineyard consistently produces wines of unusual intensity and concentration. The property, which is currently planted with Cabernet Sauvignon and Merlot, is located on the eastern ridge of
Morgan Lee Vineyards
This vineyard is 48 acres and is positioned in the mountains of Napa facing westward. The vineyard consistently produces wines of unusual intensity and concentration. The property, which is currently planted with Cabernet Sauvignon and Merlot, is located on the eastern ridge of
herringer estates

This vineyard is 48 acres and is positioned in the mountains of Napa facing westward. The vineyard consistently produces wines of unusual intensity and concentration. The property, which is currently planted with Cabernet Sauvignon and Merlot, is located on the eastern ridge of

Wine Grading
Body Notes
The ‘body’ of the wine is generally classified as three varying types, light, medium, and heavy. This refers to the alcohol content of the specific wine, resulting in varying richness and complexity of each wine.




The tasting ‘notes’ refer to the underlying flavors that hit your pallete and continue to develop as you continue to taste. This may range from mineral to floral and many more depending on each specific process.

Sweetness Aroma
Depending on the type of wine, the sugar content will vary much-like the alcohol content. During the fermentation process, some wines will be topped with sugars to aid in the fermentation, thus resulting in a sweeter wine.
did you know?
Old Wine or Old Vine?
Depending on the type of wine, the sugar content will vary much-like the alcohol content. During the fermentation process, some wines will be topped with sugars to aid in the fermentation, thus resulting in a sweeter wine.
did you know that oftentimes wineries that are making high quality wine practice what is called fruit thinning? It is also known as cluster thinning. This is a process where a certain amount of fruit is removed from the vine to leave less grapes for the vine to support. This process results in the remaining fruit being better quality due to there being less fruit sharing nutrients from the vine.
What’s interesting is that this process happens naturally as vines age. As grape vines age, they produce less and less fruit. The less fruit that is produced, the more intense the concentration of nutrients is in the grapes that are produced and this can lead to phenomenal wine.
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