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AUTOMOTIVE & ROAD TRANSPORT
HSP 4x4 Accessories: Australian-made, competing globally For the founders of HSP 4×4 Accessories, with more than two decades of experience in the automotive industry, it was an obvious choice to create cutting-edge ute accessories that give people a significantly better experience with their vehicle compared to what was already on the market. Based in Noble Park, Victoria, HSP 4×4 Accessories is an Australianowned business specialising in the design, prototyping, manufacture and sale of high-quality, cutting-edge accessories for 4×4 and ute lovers across the country and around the world. HSP’s mission is simple: to create and distribute beautifully engineered products that create an effortless collaboration between the vehicle and the user.
The entrepreneurial trio have received international acclaim for their innovations. Since founding the business, they have designed and manufactured world-first products that maximise the potential of a ute by creating solutions, not just products. As a result they have amassed a number of industry awards for their cutting edge designs and innovations.
Innovation is at the core of the business, and inspires HSP Accessories to constantly strive to achieve advancements in all facets of the industry. According to co-founder Massih Aimaq, HSP’s commitment to setting new benchmarks is one of the reasons behind the company’s prompt rise to become a frontrunner in an industry that he believes had been innovatively stagnant for far too long.
In addition to being 100% Australian-owned, HSP’s major products are also 100% designed and manufactured in this country. Boasting a number of world-firsts, the company’s products are highly sought after both here in Australia, as well as abroad. Due to the company’s increasing market share, HSP is currently expanding its regional production plants in order to keep jobs in Australia while servicing its growing customer base.
“The traditional tub cover industry has become complacent,” Massih explains. “As part of the automotive industry it was frustrating to see the lack of creativity coming out of the big brands, so we knew we had something unique to offer ute junkies like ourselves when we launched HSP 4x4 Accessories. Since our launch, the response has been out of this world.”
“Being Australian distinguishes our brand from competitors because we have exceptional quality control and complete power over all after-sales policies,” says Massih. “At our core, we put Aussies first – keeping locals employed and ensuring we are able to constantly evolve our products to cater to the needs of all Australians.”
Growing up in Melbourne, Massih spent his early years completing a Bachelor of International Business at RMIT. His passion for the car industry, and the 4x4 sector in particular, led to him to start working with his older brother Masood Aimaq and life-long friend Omer Dost from a young age at a crash repair business – which they later became co-owners of. With more than 20 years of experience in the automotive industry, the close-knit three started creating ute products with the sole goal of giving the user a better experience with their vehicle – and so HSP 4 x 4 Accessories was born. Today Massih, Masood and Omer remain the co-directors of HSP. Together they work hand in hand to manage, grow and develop the business domestically and globally. Massih is the spokesperson for the business and is responsible for sales and business development; Masood manages research & development; and Omer takes care of operations.
The company supplies products to Australia’s burgeoning aftermarket sector as well as to a number of vehicle manufacturers in Australia and overseas. HSP’s products are sold in many countries throughout the world. Massih cites the HSP Premium Hard Lid as one example of some of the innovations the business has brought to the market. “Our HSP Premium Hard Lid is without a doubt the most advanced hard lid on the market,” he remarks. “When designing this product we knew we needed to breathe new life into the traditional hard lid, to make it more user-friendly, secure, and at a more accessible price. Our HSP Premium Hard Lid has been engineered to feature a unique pin release for easy removal, twin-seal weather protection, as well as the latest technology in painting and detailing for clean aesthetics. The central locking system is also an exciting exclusive feature, offering additional security and peace of mind for 4x4 owners that when their vehicle is locked, so is their lid.”
The founders and directors of HSP 4x4 Accessories: from left, Omer Dost, Massih Aimaq and Masood Aimaq.
AMT DEC/JAN 2021
