Guggienheim Musuem photographed by Frederique (2004)
The Bilbao Effect The Bilbao effect arose because of Gehry’s successful Guggenheim Museum in Bilbao. The term, for most, is describing a way for post-industrial cities to use architecture and art to help regeneration and development of an area and is therefore replicated by planners across different cities (Dickson, 2017). Dividing opinions of such critics using the term as a way to castigate the museum as a symbol of cultural imperialism because of the lack of regard for the traditional culture and way of life (Hedgecoe & Whittle, 2012). On the other hand, some praise it because of the sheer ability to create such an icon which transformed Bilbao seemingly overnight, with many news outlets, media and architects such as Philph Johnson praising the structure calling it “the greatest building of our time.” (Lee, 2007).
2.
