THE ADDRESS May Circular

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These easy warmweather looks will take you through the entire season in style

Get Moving

b7active is here to help you do that and look good at the same time

The ADDRESS is fully stocked for your camp haul — come get a sneak peek!

MAY 2024
MEET YOUR CLOSET’S NEWEST FINDS
We’re Crazy for Camp
Summer Lovin’

Welcome!

EASY SUMMER

looks

As the weather gets warmer, here are easy-to-throw on looks that are perfect for carpool, errands, a day at the beach or something a little fancier!

Nothing says easy summer style like this soft, breezy piece. It’s sooo comfortable but also detailed so you still look put together ”

- Mimu Maxi

When you want to feel a little more styled, this dress has your name on it It’s the perfect piece for date night, Shabbat or even a summer wedding.”

-Apparalel

“The beautiful color of our Ariel skirt elevates a classic slip skirt to a fresh new level for the warmer weather.”

- Jupe

"Every girl needs a great denim dress in her summer wardrobe. You’ll want to live in this Pair it with sandals for daytime and glam it up for a night out.”

- Junee

“This piece is effortless and chic making it the perfect summer staple. Dressed up or down, you’ll be ready for both a day at the beach and then can go right to dinner!”

- Byrd

3 | SHOP WITH ME

meet Froo Style

For chic looks for your kids, summer and camp wear, Froo Style has got you covered The line has become a staple in so many closets and it actually all started with kid’s Shabbos robes The goal was to fill a niche in the market with options for young girls that were more on trend

That was seven years ago Since then, they’ve added sport to the line and a full camp collection which focuses mostly on tees, denims and weekday dresses

They make their pieces classic but fun with lots of bright colors and neons that pair beautifully with denim and any other pieces you already have in your closet

Somehow, the brand has the ability to make items that really pop and are fun for your kids to wear but aren’t too crazy so they can re-wear them often Plus, it’s a bonus that the grownups are super excited about everything too!

It makes sense that Froo Style is so popular because they really take feedback from their customers seriously. They’re constantly looking at what is selling well, what the customer is into and what they want more of Pieces that sell consistently are brought back season after season or just tweaked slightly for a more updated version the next time around

They are passionate about fitting girls of all body types and make sure their items work well in a variety of sizes. Really, they just want to see girls having fun in their clothes

Coming to The ADDRESS has been so exciting because Froo Style has only sold wholesale before It was really nice for the brand to interact with customers in a more direct way, gain a new following and connect with other female designers and entrepreneurs who are bringing beautiful things to the market

Have you checked out Froo Style’s latest camp collection yet? Come in and stock up before it’s all gone!

4 | BEHIND THE RACK

meet b7active

Working out in modest wear takes a whole new level of confidence Whether you’re running through the streets or stepping into an exercise class, you need to own it With b7active, that becomes a little easier The brand’s workout separates are lightweight, easy to move in and chic Instead of worrying about what you’re wearing, you’ll walk in excited and ready to show everyone just how strong you are

For BatSheva Netzer, b7active’s founder, this was key For 21 years, she’s worked as a diet and health consultant in London and built up an Instagram following to help others all over the world Exercise was always an important part of her life, but when her father passed away a few years before COVID, running became like therapy. Then, when COVID hit, all the gyms were closed and many people started running as a way to workout and get some mental clarity at the same time. BatSheva needed a workout skirt of her own to run in but couldn’t find a high-quality option to wear on top of her leggings. You could find leggings with a skirt attached, but she specifically wanted a skirt on its own that was tzniut and lightweight

To fill the void, she decided to make her own She found a production company with headquarters all over the world that only works with high-grade factories She took a risk and got a loan during COVID to help jumpstart things, starting with just one skirt in two different colors Realizing she needed a little bit more to make it a line of some sort, she added two t-shirts as well

In November 2020, as the world went into a second lockdown, she released the items Because of the following she had from health coaching, she already had a whole market to sell to who were excited about the products. Not only that, but people gave feedback and wanted more. The first skirt was an A-line and then, her followers requested a flared skirt, plus one with pockets. Since then, it’s continued to grow. BatSheva is super focused on high-quality fabrics, and making sure pieces last. The first skirt she made she’s owned for more than three years now and it’s still just as intact even with all the times it’s been in and out of the wash She credits that to the company she works with and the tenacity she had when finding just the right material

To find a space in the American market, she worked with influencers who loved her items and went to “The Vault”, a pop-up exhibition with lots of different brands showcasing their products in Miami, FL It was there she met representatives from The ADDRESS who were already b7active fans and that’s how she ended up with her own little spot in the store

The most rewarding part of the experience is seeing how much others love the brand and seeing real people workout in it. “The best feeling is knowing someone is out there looking after themselves and their health because b7active has enabled them to do it,” BatSheva shares.

Being a part of The ADDRESS has been a dream for her “It’s opened up massive doors,” she says “I feel like I’m a proper brand Being a part of this initiative with so many other frum women who have created something is so special ”

5 | BEHIND THE RACK

PIXIELABEL

JAYBEECHILD

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Sarah’s SELECTIONS

Sarah Siegel, our store manager, is a familiar face to many who frequent The ADDRESS. This month, she’s picking out her favorite fancy looks for spring Which one would you choose? B Y T E S S

7 | SARAH’S SELECTIONS B
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