Pesach is around the corner! Let’s get you and your kids outfitted
See which femalefounded brands we’re spotlighting this month
Who’s That Girl?
Want to learn more about The ADDRESS’ Sarah Siegel? She tells all inside
These pretty pieces will help your children feel like royalty this Pesach. Elevating their wardrobes with a new addition this holiday season is easy with The ADDRESS nearby
“Our premium quality socks with incredible designs level up your wardrobe, No matter the outfit or occasion, we’ve got something cute for you!"
- Zubii
"We were thrilled to see bow stacking trending for 2024 We hopped on the trend with this stunning “Teenie Queenie Bow Clip Set” of 4! We love them for Pesach and this hairstyle (pictured) is a super easy one! You can also use them as piggy clips or stack a few on the side of the head!"
“Summer style meets playful ease with our latest pieces Your boys will look effortlessly chic in our comfortable classics.”- Lil Legs
"Our Grandpa PJ collection is chic yet cozyYou'll be able to do a seemless transfer from seder table to bed without a change! And you don't have to sweat the grape juice spills since all ouf PJs are super easy to wash and care for.”
- Pouf Baby
The best inventors are the ones who needed or wanted something they just couldn’t find, and instead, decided to make it themselves That’s Chani Koplowitz of Ivee
Chani went shopping to find cute items for a mid-winter trip to Florida but was struggling to find things that were modest and decently priced The one dress she came home with was still too short so she had to add fabric to it afterward, feeling particularly frustrated
After that trip, because she knew how to sew, she took herself to a fabric store, made a pattern and made a similar already tzniut dress in 18 minutes She knew at the factory level, they could make this in less time and for less money and decided she was onto something.
To those on the outside, this may have seemed like a natural transition, as she has her own bridal company called Augenbraun’s Bridal where she designs all the gowns in the store. When she started out, she was also acting as the seamstress, doing all the alterations herself
Her flowy pieces and beautiful dresses and skirts give off a soft elegance The clothing has become a staple in so many wardrobes for both women and younger girls. The inspiration often starts with the fabric She keeps up with the trends while not being overly focused on them at the same time
The name actually came about because of the letters in it. Chani wanted there to be two “ e ” s in the word so she started brainstorming words that could work in that sense When she heard “ivy” she thought of Ivy League and liked what it reminded her of. While others may think of ivy, the vine, she’s also good with that as it’s beautiful, natural and organically grown
Her favorite part of working on Ivee is helping people feel good about themselves — in whatever size body they’re in Ivee’s standard sizing goes through 2x and the plus size pieces go through 5x. “Having size inclusivity and items that actually run true to size is very helpful,” Chani shares “We get amazing feedback from that, people are so thankful ”
Joining The ADDRESS has been so exciting for Chani “It’s been a really nice experience where everyone appreciates everyone’s successes, ” she says. “We cheer each other on, you don’t feel alone ”
When two girls became roommates in seminary, they never would have expected to meet both a best friend and business partner in one shot As it goes though, Hashem’s plans for us are often better than we could have imagined Shira Jaski and Tehila Bamshad were the girls everyone turned to in the dorm when it came to borrowing clothes to go out in, mostly their silk skirts For Shira, fashion was always something she loved and wanted to go into. Tehila however, has a degree in computer programming and business management and had no plans of making fashion more than a hobby Eventually, they just felt pushed in that direction Plus, Coronavirus hit It was a time when everyone seemed to be taking on new projects, so it felt like the perfect time to give this a try
So two years ago, the pair went out to lunch with a pen and paper and started drawing out their designs They came up with two different pieces at that meal — the Laya skirt and the Tara dress — which are actually two of their best sellers today “They’re such good basic pieces yet still make you look dressed and put together,” Shira says
They decided to call the company, By Tess If you’re wondering who Tess is, she’s the name they felt represented that cool girl you just want to borrow clothes from “By Tess stands for fun, good vibes, modest and trendy clothing at an affordable price point,” Shira explains.
In the beginning, Tehila and Shira had to work from the ground up to find the right factory, source fabrics and learn what they were doing. “The first few styles we made, we had to go through rounds of samples until we perfected it,” Tehila says
Now, things come more naturally and they’ve fallen into a rhythm Tehila deals with all of the back-of-house stuff — the website design, technical and computer stuff and Shira works more with photo shoots, partnerships and creative projects That being said, both of them work on the designs “We have a similar style but it’s also different, so we bounce ideas off each other and meet in the middle a lot,” Shira explains. Oftentimes, they’ll get inspiration from their day-to-day lives “We made a t-shirt swim dress that sold really well that I thought of one day I was at the pool and was just so hot but didn’t want a whole fancy modest swim dress,” Tehila shares “We like to look around and see something that we need but are lacking, or we’ll see a trend that is popular but isn’t modest and make it that way ”
Joining The Address has been so exciting for Tehila and Shira “We really feel like we’re part of a family, everyone is so nice,” Shira says. “There’s no competition, we’re just all on the same team ”
If you’ve ever stopped by The ADDRESS, you’ve most likely run into Sarah Siegel, the store’s bubbly, blonde and smart supervisor.
She has basically become the face of The ADDRESS — she’s a mainstay on the Instagram page and is constantly sharing her picks of the season both there and in this very magazine. Sarah breathes the fashion and knows all of the brands inside and out In getting to know them, she falls in love with each one and it shows in her work
“I put my heart and soul into The ADDRESS with everything I do,” she shares “I just want each brand to do well I’m here to help them ”
Sarah hails from Atlanta, Georgia where she’s the second-youngest of six. She always knew she wanted to go into fashion but her parents wanted her to go to a Jewish college so she came to New York to go to Touro, and graduated with a degree in business management
She knew she needed hands-on experience to really make moves in the fashion world She got her start working for House of La when they decided to move into job up there She started a week one
“In Atlanta, you don’t get this luxu Sarah shares “The most we had rack of Jewish clothing in somebo I’ve stepped into a whole new wor grants you access to your heart’s modest clothing ”
In getting to know each brand, she they work, taking the risk to start a their own. Sarah works closely wit merchandising their sections and “The Trend Shop” area in the sto She keeps note of what items are she can have a brand send more with customer service too
eople might be coming in to shop for, what S want formal clothing for it. She has explained what Shabbos make p y married women cover their hair
By understanding the Jewish lifestyle and culture better, they can help customers more effectively. “I explain the reasoning behind everything,” she says. “I love hearing their questions, they’re very curious ”
The best thing they’ve learned is that our relationship with Judaism is between you and God and dressing is the same way, Sarah explains “Some people may come in in pants and others might be in long black skirts, it’s all individualized ”
She takes her role seriously and knows that especially in the time we’re in, with increasing antisemitism, she has the important job of representing Judaism to a whole team of people who will be bringing that back into the world. “Knowledge is power…I do my best to show them who we are as a nation and show us in a positive light. It’s fun for me as well.”
Sarah is open to being there for any customer who comes into the store, whether it’s looking for a certain style or just trying to find what might be best on them. “We’re really a one-stop shop. We have over 80 brands now…we just want to support each other and that’s what I’m here for ”
I just want each brand to do well. I’m here to help them. “
Sarah Siegel, our store manager, is a familiar face to many who frequent The ADDRESS. This month, she’s picking out her favorite fancy looks for spring Which one would you choose?
