123) Focus groups allow researchers to observe a group of participants gathered in one place while they explore issues associated with a product. Answer: TRUE Difficulty: Moderate AACSB: Analytical thinking Question Category: Concept LO: 11.5: Describe the consumer buying process and the key factors that influence that process. 124) Personal influences on consumer behavior include lifestyle, personality, and economic status. Answer: TRUE Difficulty: Moderate AACSB: Analytical thinking Question Category: Concept LO: 11.5: Describe the consumer buying process and the key factors that influence that process. 125) Consumers with less brand loyalty are usually satisfied with a product's performance over time. Answer: FALSE Difficulty: Moderate AACSB: Application of knowledge Question Category: Concept LO: 11.5: Describe the consumer buying process and the key factors that influence that process. 126) The study of consumer behavior draws heavily on fields such as psychology and sociology. Answer: TRUE Difficulty: Moderate AACSB: Application of knowledge Question Category: Concept LO: 11.5: Describe the consumer buying process and the key factors that influence that process. 127) When a consumer has a high degree of brand loyalty, traditional influences on consumer behavior are strong. Answer: FALSE Difficulty: Moderate AACSB: Application of knowledge Question Category: Concept LO: 11.5: Describe the consumer buying process and the key factors that influence that process.
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