MARKETING& COMMUNICATIONS

A focus for marketing has been to elevate the profile and relevance of the Hall acrosstheprovince.Wehavebeendoingthisthroughseveraldifferentavenues such as social media, bi-weekly newsletters, bi-annual reports to our members andattendingcommunityevents.

Weareexpandinghowwetellstoriestodeepenourconnectionsthroughdigital engagement. The induction of the Class of 2022 & 2023 both received high engagementonallourplatforms.Ouralumnivisitsandpersonalizedpostsalso are well responded, an example of this is the post for National Radio Day honouring Peter Maher on Twitter which garnered over 40K impressions. Social media allows us to share our stories provincially, nationally and internationally, through TikTok our second-highest audience is the USA. The UK, Australia, and Irelandareoftenamongthetopviewersofourvideosaswell.

Media strategies are constantly evolving and the summer of 2022 we pivoted again as we previously were posting every piece of content on all our social media platforms, we have shifted to strategically post our content on the platforms that would reach each post’s target audience. For example, we promote our Toddler Touchdown program on Facebook and Instagram as we know over 60% of our audience on those platforms are women, many of whom fallwithintheagerangethatarelikelytohavechildrenwhohavenotyetstarted school. By being more selective with our posting, we’re encouraging people to followusonmultipleplatforms.

In January 2023 we partnered with the Olds College, Sports Management class andtaskedthemwithfindingwaysinwhichwecouldincreaseourengagement, we were able to hear a new perspective and new ideas on things we can do to increaseengagement.

Moving forward we are going to develop a comprehensive marketing strategy looking at current trends, determining our target audience, and creating engagingcontentthatwillalignwithourgoalstoelevateour profile.Thiswillbetteralignourcampaignswithourvisionand mission.Weareexcitedtoseetheareaswecanimproveonto bettershowcasetheHall.

Cassidy Colling Marketing & Communications Coordinator

ONTIKTOK 18.2%OF FOLLOWERSARE FROMOUTSIDE OFCANADA