Spring’s here — time to refresh your business and get ahead this season! Explore Greg Natale’s top retail secrets, the truth about barcodes with GS1 Australia, essential HR onboarding tips, and much more. Missed the AGHA Melbourne Gift Fair? Catch up with our A–Z member listing inside! 21.
in this issue 16. the secret to elevated retail.
24. spring forward.
40. chic finds & seasonal faves.
46. fake it and you won’t make it.
34. the magic (and mess) of sustainability.
49. discover what you missed.
58. onboarding that sells.
EVENT DETAILS:
DATE | Wednesday, 29 October 2025
VENUE | Aloft Perth
TIME | 3pm – 8pm
YOU’RE INVITED!
Come connect, learn and be inspired.
Join us at the AGHA Member Connect & Showcase in Perth — a vibrant tabletop exhibition where you’ll discover the latest products, meet buyers and fellow members, and build valuable business connections.
Enjoy drinks, gain practical tips from business mentor, Lala Macnab, and keep the conversations flowing well into the evening.
EVENT SCHEDULE:
3pm – 5pm Tabletop Exhibition
5pm – 6pm Networking Drinks
6pm – 7pm Special Guest Talk: Lala Macnab
7pm – 8pm Dinner (Self-Paid)
Spots are limited – don’t miss out!
REGISTER FREE
AGHA INDUSTRY MAGAZINE
Australian Gift & Homewares Association, agha.com.au ABN 49 061 196 290 Unit 58, 11 - 21 Underwood Rd, Homebush NSW 2140 PH 02 9763 3222 membership@agha.com.au sales@agha.com.au
CONTRIBUTERS
Cindy Dinh, Mickey Lau, Jacinta Webb
Publishers’ indemnity: This publication is published by Australian Gift & Homewares Association (AGHA). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, AGHA accepts no liability for materials created by others. AGHA further excludes all rights, remedies, guarantees, conditions and warranties in respect of goods or services from your use of any of the publication to the extent permitted by law. AGHA does not warrant the accuracy of the content in this publication. The content is provided to you “as is” and on an “as available” basis and on the condition that you undertake all responsibility for assessing the accuracy of the content and rely on it at your own risk.
SPRING SUMMER with Unwrap happiness
from the ceo.
Welcome to the Spring Edition of the AGHA Industry Magazine!
“Renewed Energy.”
Can you believe that Spring is already here?
With the chill of Winter almost behind us, there’s an exciting energy building across the industry — and we felt it in full force at the AGHA Melbourne Gift Fair. What an incredible few days! The feedback from members, exhibitors and visitors has been overwhelmingly positive, and it was so heartening to see our industry come together in such a vibrant, successful way. A huge thank you to everyone who joined us and helped make it such a standout event, and especially our award winners who worked so hard to create such wonderful stands.
As we step into the new financial year, there’s a growing sense of optimism
and renewed energy across the industry. According to recent insights from the Mastercard Economics Institute, published by The Australian, Australian households are expected to increase spending on discretionary items in 2025 — particularly in categories like homewares, gifts, and lifestyle products. This uplift is being driven by rising wages and easing cost-of-living pressures, setting the stage for a stronger and more confident trading environment. For wholesalers and suppliers, it’s a timely window to prepare for growth and take full advantage of the lead-up to the peak retail season.
Bookings are now open for our upcoming trade events. Whether you’re a long-time exhibitor or considering joining us for the first time, this is your
to help you maximise your exposure — so be sure to speak with our Sales Team. Key dates are listed to help you plan ahead.
2025 Events
• AGHA Member Connect | Sydney (September 2025): An informal networking event for members to connect and share insights.
• AGHA Member Connect & Showcase | Perth (29 October 2025): A networking and tabletop exhibition event for members in WA. Regional formats to follow.
2026 Events
• AGHA Gifted Melbourne (31 January - 2 February 2026): Now managed by
AGHA, this trusted earlyseason fair continues under new leadership.
• AGHA Sydney Gift Fair (14-16 February 2026): Relocated to Halls 5 & 6 at Sydney Showground and streamlined to a 3-day format.
• AGHA Global Gateway (29-30 May 2026): A new international sourcing event connecting Australian wholesalers with global suppliers.
• AGHA Melbourne Gift Fair (August 2026): Returning in its
• established format as a key national buying and selling event.
• AGHA Gifted Brisbane (16-18 October 2026): A new buying event timed for the pre-Christmas season at BCEC.
Global Gateway, announced in May and launching in 2026, is a particularly exciting development in our trade calendar. Specifically designed for wholesalers, this bold new initiative will bring international suppliers to Australia — creating new opportunities for sourcing, growth, and global connection, all without the need to leave the country. We’re proud to be opening up new avenues for our members and will share more in the lead-up to its launch.
We’ve always believed in supporting our members beyond trade events — and our HR support service is a key part of that. We’re here to help you navigate workplace challenges with ease and confidence. Members can access free HR advice, along with the option to purchase
professionally developed policies, procedures, and training videos at a special member rate — a practical resource that saves you time and helps you stay compliant.
To wrap up, we’re looking forward to welcoming you at our final member events of the year: AGHA Member Connect in Sydney, and AGHA Member Connect & Showcase in Perth These events are all about connection — and we can’t wait to see many of you there.
Thank you for being part of the AGHA community — your ongoing support and engagement continues to inspire and drive everything we do.
Anita Campbell
meet the team.
The Team Behind the Figures: AGHA Finance
BY JACINTA WEBB
Behind every successful event is a team making sure the numbers add up — and at AGHA, our Finance Team plays a critical role in planning and delivering smooth, professional trade events.
More than just budgets and spreadsheets, our Finance Team is passionate about strengthening the foundation of AGHA Membership and supporting the growth of the gift and homewares industry. Onsite, they take every opportunity to connect with members
and visitors — learning about their businesses, listening to feedback, and offering assistance in every way they can (yes, even printing exhibitor price lists when needed!).
At the AGHA we take our members and exhibitors’ feedback seriously. Whether it’s a visitor’s comment about entry flows or an exhibitor’s note about café access, Finance feed insights back to the wider team to help improve each event experience.
Of course, they also keep a close eye on event budgets, ensuring we deliver high-impact events within forecasted figures. After each trade event, Finance reviews all financials, reflects on performance, and refines AGHA forecasts — so we’re even better prepared next time.
“We’re proud to be part of an organisation that not only runs leading events, but also champions the businesses that make this industry great.”
MENG
FIONA
BELINDA
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Insurance solutions we offer:
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An all-round product safeguarding your Business Assets and Public & Products Liability
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SYDNEY, IT’S YOUR TIME TO SHINE!
After Melbourne and Brisbane, AGHA Member Connect is coming to Sydney!
VENUE | RAFI Sydney Olympic Park at 15 Hill Road, Homebush NSW 2140
DATE | Thursday, 25 September 2025
TIME | 6:30pm
COST | $10 for members and $20 for non-member guests
WHAT TO EXPECT?
Mingle with members, enjoy great food and drinks, hear from our business partner Zembl, and more.
Don’t miss out — book your spot!
BY MICKEY LAU
At AGHA, we’ve been organising Australia’s most trusted trade fairs for over 40 years, connecting thousands of exhibitors with serious, trade-only buyers across the gift, homewares, and lifestyle sectors.
We know there’s been a lot of noise lately. Some competitors spend big on promotion and promise even bigger results. But the reality is, bigger isn’t always better — especially when it comes at a higher cost with lower return.
What We Offer is Simple, and Proven:
• Genuine buyer engagement, not just foot traffic.
• Transparent pricing with no surprises.
• Multi-fair discounts to help you scale affordably.
• A team who understands your industry and what success looks like.
And now, with the addition of Brisbane to our 2026 calendar, plus the launch of AGHA Global Gateway — our initiative to connect Australian buyers with international suppliers without having to fly overseas — there’s even more opportunity to exhibit smarter, not harder.
We’re proud of what our community has built, and we’re here to support exhibitors who are looking for meaningful, resultsdriven connections.
So before you lock in your next event elsewhere, ask yourself: was it really worth it last time?
Chat to our Sales Team and see how we can help make your 2026 fairs your most successful yet — with smarter options, better support, and a proven approach that delivers real results.
Phone: 1300 441 384
Email: sales@agha.com.au
Website: agha.com.au/ agha-events-exhibitions
MORE BUYERS, SMARTER SPEND.
AGHA Gifted: Melbourne 2026 connects you with engaged retail buyers in a focused, cost-effective setting. Elevate your brand exposure — without overspending on unnecessary extravagance.
Running from 31 January to 2 February 2026 at the Melbourne Convention & Exhibition Centre (Door 1).
NOW
Cool Nights Await.
Stay cool, wake up refreshed.
Introducing BP Bedding’s Cooling Comforter BPB-4867 – where comfort meets conscience in a sleek, breathable design that keeps you cool, cares for your skin, and respects the planet.
In a recent chat with OneMusic covering his latest projects, inspirations, and tips for Australian small businesses on how to maximise customers’ brand experience, multiaward winning interior designer Greg Natale highlights the importance of music licensing in bringing commercial spaces to life.
the secret to elevated retail.
Top Interior Designer Greg Natale’s Proven Secret to Transforming In-store & Online Shopping Experiences
FROM ONEMUSIC AUSTRALIA
A master at creating ambiance through texture, colour, geometry, and pattern, Greg’s passion for blending eclectic design influences in his work is underpinned by his use of sensory outputs like sound to craft stunning and unforgettable spaces.
Having started Greg Natale Design in 2001 as an interior design practice with a side gig in designing products for other brands, Greg eventually incorporated architecture into his brand services.
A trained architect who has worked for several top-tier firms, Greg’s holistic approach to design has taken him all over the globe with projects spanning from Sydney, Melbourne, and Queensland to New York and London.
Renowned industry-wide for his attention to detail and luxurious aesthetic, he is a big believer in sound and music as the essential finishing touch on a space. “It’s about getting the space right. It’s about getting the
lighting right. It’s about getting the music right. It’s about creating an immersive experience,” he says. “Music is that final little thing that really finishes off that space. I know you can’t see it, but you can hear it. It creates feelings.
Attention and care should therefore be put towards choosing music that will align commercial venues with a brand’s personality, to create a walk-in experience that caters to all five senses and leaves customers with a lasting impression.
How Music Impacts Business Performance
‘Music is the background of life’ states one systematic literature review on the deep connection between music and business. Research demonstrates without a doubt music’s powerful influence on our mood, productivity, memory, and wellbeing. In one landmark study, scientists found that music tempo had an impact on consumers’ shopping behaviour with slow music leading to a 32% increase in sales due to customers spending more time in store.
As much as the right music can entice customers to stick around and spend more, the “wrong” music can send 44% of a store’s visitors
away. The music genre of choice also has an effect on consumer behaviour in retail spaces - playing classical music triggered customers to spend more money on higher priced wines with other studies suggesting the music itself has a corresponding impact on how the wine tastes.
Alluding to venues as a richly layered tapestry, Greg says business owners
“Music is that final little thing that really finishes off that space.” — Greg Natale
should consider spaces holistically in order to curate a beautiful experience that authentically channels the brand’s unique personality.
“In 1984 I was ten years old and I discovered the New Romantics,” recalls Greg. “What I loved about the New Romantics is that they express themselves through fashion and music and design. I just loved the way that you could express yourself through
music and fashion. I realised that I loved interior design through the sets I saw and that I could also express myself through work.”
Greg credits the early influences of music, design, and pop culture as the inspiration behind where he is today as a creative and business owner.
“Everyone knows that I love disco. So referencing back to music we play a lot of
late seventies disco for me. It’s important to me that my personality is in this place so when the customers come in here, they can really feel me, and it just feels really authentic.”
What Business Owners Need to Know About Music
However picking music for your business isn’t as simple as downloading a Spotify playlist and blasting out some tunes. Creative works like music are protected under the Copyright Act as they are considered to be the intellectual property of the artist. This legislation protects music creators by ensuring their work is ethically and correctly used.
“You want high quality music in your space. You want to support these artists. The royalties go straight back to all the musicians, which means they can create more music that you can play in your spaces,” says Greg.
Obtaining a music licence is critical for businesses that play music in a commercial or public setting to avoid infringing copyright laws. Music licensing ensures artists are fairly compensated for their work while businesses reap the benefits of acquiring a wide catalogue of music.
A licence is necessary to access the majority of music audiences typically hear on TV, radio, and streaming services for commercially released music worldwide.
As a creative himself Greg is all about supporting fellow creators so they can continue to produce more works. “I’m creating a mood. And the music is part of that mood, just like the walls, floors and ceilings and all the feelings. But the music just finishes off the space. I mean, I’ve walked into stores and restaurants where the music is terrible, and I’ve never gone back. So music for me helps create that immersive element that I’m trying to create in my interiors.”
Greg’s Top Business Tips for Incorporating Music in Your Venue
Business owners can easily enhance in-store and online customer experiences if they follow Greg’s golden rule for branding: “Number one, understand your brand and your audience. You’ve got to be really clear with your brand, understand your product when you’re talking about retail.”
Second, Greg recommends new and established business owners invest in good lighting and high-quality music to sculpt the ultimate immersive experience.
Owners should be discerning in choosing the right elements for their brand. This extends to partnerships: “When a wholesaler comes to me or I’m looking for a wholesale account, the brand values have to be the same. We’re in that medium to high end market, things have to relate like the music.”
“The easiest way [to use music well] is with a great playlist,” he adds. “You can create this playlist yourself. And we’ve commissioned DJs to come up with a playlist. If the staff understand the brand, they can play music too.”
Finally, brands need to be adaptable to thrive in competitive business
“It’s about creating an immersive experience.” — Greg Natale
environments. “Trends change, people change. If you can be adaptable and stick with your brand, you can then evolve.”
Businesses can assess their requirements and get their music licence in just a few simple steps through OneMusic’s online portal
Find out more about Licensing for Retail Spaces here.
162 162
MUSIC CREATORS DESIGN THE THINGS YOU CAN’T SEE
Using music in your business? You need a licence for that.
OneMusic Australia provides businesses with the right to play the vast majority of popular and well-recognised music from around the world – the music you likely play in your business. A OneMusic Australia music licence allows music users to satisfy their copyright obligations for the use of musical works, sound recordings and music videos, regardless of the source.
For further information visit www.onemusic.com.au
Pictured: Catherine Giuliano, Director of OneMusic and Greg Natale, Interior and Homewares Designer
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seasonal essentials.
Little Change Creators
Celebrate all year round with these travel-friendly reusable colouring sets featuring a double-sided silicone mat packed with festive illustrations, vibrant markers and a handy pocket-sized pouch.
Curaprox Australia
A premium Swiss oral care brand offering innovative, colourful toothbrushes, toothpastes, and interdental products that combine expert care with standout design for healthier, happier smiles.
Uprising Glassware
Inspired by Australia’s wild beauty, this Tasmaniandesigned glassware connects nature lovers to iconic landscapes and wildlife. Each unique piece supports environmental conservation, with 5% of all sales donated.
hours of fun — perfect for pet
Next Generation Homewares
Marcus & Marcus, the award-winning Canadian baby brand, makes mealtime fun with their Yummy Dips Suction Divided Plate — strong suction, easygrip handles, and ergonomic design for happy toddlers and parents!
Wax Obsession
A family-run Australian brand offering bold, affordable fragrances — from perfumes to candles — crafted with quality ingredients, standout scents, and eye-catching designs. Loved nationwide for lasting, luxe aromas.
spring forward.
A Season of Purpose — And A Path to Christmas
BY MICKEY LAU
Spring in Australia has always felt like a reset — a chance to shake off winter, refresh our spaces, and reconnect with customers as the days grow longer. But in 2025, it’s more than that. Spring is now the launchpad to the biggest retail moment of the year: Christmas.
Gone are the days when we waited until November to think about the holidays.
Smart retailers are using Spring not just to sell seasonal products, but to build energy, test demand, and fine-tune what their customers actually want by year’s end.
And let’s be honest — this season isn’t what it used to be. “Spring trends” no longer mean just pastels and floral prints. Today’s shoppers are more values-
driven and design-savvy. They want things that feel good and mean something. If your Spring range doesn’t tell a story, it risks becoming background noise in an already noisy market.
This year, we’re seeing stronger demand for purposeful design: handmade pieces, wellness-inspired gifts, sustainable materials, and items with emotional value.
Spring is still about lightness — but not just in colour. Consumers are looking for clarity, calm, and joy. That mood should be reflected in what we sell and how we present it — through storytelling, styling, and customer experience.
And here’s the exciting part: customers are already thinking
about gifting. They’re scanning for inspiration, even if they’re not buying yet. Your Spring setup should feel like a soft launch for Christmas — building momentum and trust.
Ask Yourself
• Which Spring items could transition into holiday gift guides?
• Are my displays helping customers imagine how to use or gift these pieces?
• Am I planting seeds now for future purchases?
Despite economic pressure, Australians are still showing
up for Christmas — they’re just more intentional. That means loyalty built in Spring could turn into sales in December.
So don’t just decorate for Spring — design a feeling. Build experiences that are joyful, grounded, and a little bit magical. Because while Spring may feel like the warm-up act, it sets the tone for your strongest finish.
Want to Stay Ahead this Season?
Visit agha.com.au to explore how the Australian Gift & Homewares Association (AGHA) can support and help your business grow.
Spring is now the launchpad to the biggest retail moment of the year: Christmas.
A Journey from 1935 to 2025 FROM SHELDON & HAMMOND
Peugeot
Founded in 1935 by Ernst Eccleston Sheldon and Jack Hammond, Sheldon & Hammond began as an importer and wholesaler serving the hardware and rural industries. Based on Kent Street in Sydney — then the city’s hub for hardware supply — the company built its foundation distributing practical tools and outdoor essentials.
Over the years, Sheldon & Hammond steadily expanded its offerings in farming and outdoor products. A pivotal moment came in 1951, when Doug Angus joined the company. Just five years later, he acquired the business from its original founders, ushering in a new era of growth.
Today, Sheldon & Hammond is a leading importer, marketer, and distributor of premium international
brands, specialising in kitchenware and outdoor lifestyle products.
From Farm Tools to Kitchenware
In its early days, Sheldon & Hammond’s range included essentials like pocket knives, sheep shears, bull rings, and fishing knives — items vital to rural life.
A transformative moment occurred in 1974, when a supplier of barber scissors introduced the company to a new opportunity: kitchen knives. This opened the door to an entirely new category.
Soon after, the team travelled to Japan to source additional kitchen knives, laying the groundwork for what is now an extensive range of kitchen and homeware products.
“To understand the significance of this shift, consider that in 1974,
homewares accounted for just 10% of our range. Today, that figure is 80%,” said Sandy Angus, Managing Director of Sheldon & Hammond.
Expanding in the World of Homewares
By 1985, Sheldon & Hammond began broadening its kitchenware portfolio, introducing high-quality cookware brands such as Denmark’s Scanpan
The company’s evolution continued in 1989 with the launch of its first proprietary kitchenware brand — Avanti
An Extensive Brand Portfolio
Today, Sheldon & Hammond boasts 10 private-label brands among a total of 60. These include:
• Avanti kitchenware
• Bakemaster bakeware
• Pyrolux cookware
Ernst Eccleston Sheldon & Jack Hammond Kent Street
• Excalibur pocket knives
• Edgemaster knife sharpening tools
• Bundanoon mugs
• Peer Sorensen woodware
• Wilkie Brothers tableware
Sheldon & Hammond distributes a diverse and well-regarded portfolio of brands across Australia and New Zealand, including:
• AeroPress
• Brabantia
• Chasseur
• Glasslock
• Global Knives
• Kilner
• Mason Cash
• Maglite
• Nordic Ware
• OXO Good Grips
• Price & Kensington
• Scanpan
• Teakhaus
• Victorinox
• Zippo
Looking Ahead: New Brands in 2025
As the company enters its 90th year, Sheldon & Hammond has continued to welcome prestigious names to its portfolio, including:
• Peugeot salt and pepper mills
• André Verdier cutlery
Both brands are celebrated for their craftsmanship and are proudly made in France.
Avanti
AeroPress
Scanpan
André Verdier
28.
A Legacy of Brand Building
Victorinox
Mason Cash
who’s new.
Introducing the Latest Wholesalers to AGHA
BY CINDY DINH
Meet ECOKAPS Australia
A forward-thinking wholesale brand delivering eco-friendly, biodegradable cleaning, laundry, dishwasher, and hand soap in dissolvable sheet and tablet forms — just add water!
Founded by a passionate team seeking affordable, userfriendly, sustainable solutions, ECOKAPS replaces singleuse plastics with compact formats that use just 1/37th the space of traditional liquids. With recyclable packaging and reusable containers, their products meet the growing trend for sustainable living.
Now stocked across Australia, New Zealand, Asia and beyond, ECOKAPS’ founders bring over 180 years of trade experience. Their mission — to help retailers meet eco-conscious demand, while caring for people and the planet.
Meet Bombay Artisans
Founded by Rupal after leaving a 20-year corporate career in 2023, Bombay Artisans brings the soulful art of Indian hand block printing to Australia.
Inspired by her roots, Rupal created a brand that honours tradition while empowering artisans. Specialising in ethically sourced, 100% cotton clothing, accessories, and homewares — from quilted jackets and kaftans to baby quilts and embroidered pouches — each piece is handmade with care.
With a deep commitment to fair trade, mindful design, and timeless craftsmanship, Bombay Artisans offers
Meet Exotic Bazaar
Exotic Bazaar provides a unique range of authentic Middle Eastern meal bases and cake mixes designed for today’s busy home cooks.
Founded by Gilava, who brings her Iranian heritage to every recipe, the brand captures the rich, bold flavours of the region in easy-to-use, shelf-ready products. From Persian Walnut Chicken and Moroccan Tagine to Egyptian Basbousa, each mix is crafted with quality spices and timehonoured techniques.
With strong shelf appeal, premium ingredients, and a growing market for global cuisine, Exotic Bazaar is a standout addition to your store. Bring effortless, flavourful Middle Eastern cooking to your customers — one meal at a time.
Meet Bits and Bugs
Add a touch of Australia to your store with Bits and Bugs’ bestselling framed Papilio ulysses, also known as the Dunk Island butterfly. Ethically sourced from Far North Queensland, this vibrant specimen is a favourite among collectors and international visitors.
Family-owned and based on the Gold Coast, Bits and Bugs has specialised in mounted butterflies, beetles, spiders, and more for over 20 years. All specimens are sustainably sourced and expertly prepared by entomologists in Australia and the Philippines.
Unique, eye-catching, and ready to display — proudly wholesaling Australia’s finest framed insects for museums, gift shops, educators, designers, and nature enthusiasts alike.
Claire Goldsworthy is an 18-award-winning ecoactivist and sustainable fashion business mentor.
As the founder of The Fashion Advocate, she helps slow fashion founders grow brands that feel good and do good through systems, strategy, and mindset. Passionate about impact-driven entrepreneurship, Claire empowers changemakers to build ethical, thriving fashion businesses.
the magic (and mess) of sustainability.
For Retailers
and Wholesalers,
It’s Never Been More Complex to Build a Sustainable Business
FROM CLAIRE GOLDSWORTHY, THE FASHION ADVOCATE
When I started my sustainable business in 2014, I didn’t have a strategy deck or a polished pitch. I had a secondhand laptop, a belief that business could be a force for good, and a deep desire to challenge the status quo. I had no idea what I was doing — but I learned. I built slowly. I experimented. I made mistakes. And I found magic in the mess.
Now, over a decade later, after scaling one of Australia’s largest online stores for ethical and sustainable fashion, beauty and lifestyle brands, I’ve worked with hundreds of founders, retailers and wholesalers navigating that same terrain.
What I’ve Learned
There is no one-size-fits-all blueprint for running a values-
driven business. Especially not in retail or wholesale. Whether you’re selling online or in-store, stocking local labels or managing multi-brand collections — purpose-led business is inherently more layered. There’s product curation, supplier ethics, pricing pressures, marketing fatigue, and ever-shifting consumer expectations. Not to mention the challenge of staying profitable while doing the right thing.
The truth? Sustainable business is not the easy route. It’s not always fast. But it’s more meaningful. More futureproof. And, increasingly, more in demand.
Conscious consumers are asking harder questions. They want transparency. They want connection. They want to know the people and the stories behind the products. That means wholesalers and retailers alike must go beyond trends and think deeply about what — and who — they’re supporting.
So, What Does That Look Like in Practice?
• It looks like choosing slower, more intentional growth over unsustainable scaling.
• It looks like partnering with brands who share your values — not just your aesthetic.
• It looks like rethinking margin expectations to reflect the true cost of ethical production.
• It looks like using storytelling to build trust, not just drive conversions.
• And it looks like caring for your own wellbeing, so you can lead with clarity and resilience.
This is why I approach coaching and consulting holistically — because you can’t build a sustainable business without a sustainable founder behind it. There will be mess. There will be trial and error. And there will be moments that feel like nothing is working. But those moments? They’re often where the magic happens.
The landscape will keep evolving — and so will you. Stay aligned, stay curious, and remember: slow progress is still progress. You’re not alone. And the work you’re doing matters more than ever.
So, to every retailer, brand founder and wholesaler building something with intention: Keep going. Keep learning. Keep leading.
You
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Let your store tell a story
beyond the like.
Rethinking Social Media Marketing in 2025
BY MICKEY LAU
Remember when all we had to do was post a pretty picture, throw in a few hashtags, and watch the likes roll in? Those were simpler times. Fast-forward to 2025, and social media marketing feels more like navigating a moving target — while blindfolded, juggling flaming torches, and trying to sell candles.
For those of us in the gift and homewares industry, the game has changed.
Platforms like Instagram, Facebook, TikTok, and Pinterest are no longer just places to “build brand awareness.” They’re digital shopfronts, customer service desks, content studios, and — let’s be honest — sometimes a full-time job in themselves. The catch? Just being there isn’t enough anymore.
Organic reach? It’s practically on life support. Algorithms shift without warning. Paid ads cost more and deliver
less. And still, we’re told to “just post consistently.” But here’s the upside: brands that do cut through the noise aren’t necessarily the biggest or loudest — they’re the most authentic.
Some of the best-performing content I’ve seen lately hasn’t come from big-budget campaigns — it’s from smallto-medium businesses sharing raw, relatable, behindthe-scenes moments. Think: your team packing orders
Brands that do cut through the noise aren’t necessarily the biggest or loudest — they’re the most authentic.
on a rainy Monday, a quick product styling tip shot on your phone, or a happy customer unboxing something they love. That kind of content builds trust — and trust sells.
Let’s talk about the “buy” button in the room: social commerce. It’s on the rise, whether we like it or not. TikTok, Instagram, and even Pinterest are blurring the lines between content and checkout. And while Australia hasn’t jumped on it as fast as other countries, it’s coming. If your social strategy doesn’t lead somewhere shoppable, you might be missing out on more than just engagement.
Now, I’m not saying we need to chase every shiny trend or do awkward dances just to stay relevant. But we do need to be intentional. What does your audience actually care about? What stories can you tell that reflect the heart of your brand? If your content doesn’t connect on a human level, it’ll get lost in the scroll.
So as we roll into the back half of 2025, take a moment. Look at your social media through fresh eyes. What’s working? What’s just noise?
What’s one thing you could try that feels fun again?
Social media might be more chaotic than it used to be, but it’s still one of the most powerful ways to turn browsers into buyers — and followers into fans. Let’s not waste that.
chic finds & seasonal faves.
Products I’m Loving from AGHA Melbourne Gift Fair
FROM ELIANA PARISSI, INTERIOR STYLIST & CONTENT CREATOR
As an Interior Stylist and Content Creator (@ elianaparissi), I’m always on the lookout for fresh, inspiring pieces to share with my clients and followers. And there were so many gorgeous products at this year’s AGHA Melbourne Fair!
Here Are A Few of My Favourites
I am a huge lover of ceramic pieces. I love displaying them in my kitchen and dotting them throughout my home. They are such a charming way to add interest and colour to a room. Particularly, I am loving the serving ware pieces from Batch Ceramics They are all handmade, in the most beautiful organic forms and colours. I adore how their Small Oval Platters look all stacked up on a
kitchen shelf, and their little Tapas Bowls are great to use as dip or snack bowls, or simply scattered around the kitchen. It can even be a jewellery or trinket bowl in a bedroom. Their Beaker Mugs are also lovely and add a playful touch to coffee time.
With the entertaining season just around the corner, you can’t go past the All Rounder Board and Pinch-Me Pots from the Jamie Oliver ‘Big Love’ Collection, in partnership with Lifetime Brands Australia. They make the perfect pair for any lively gathering.
I love a good tea towel, and always like to buy 1 or 2 with every season. It’s such an inexpensive way to add a pop of colour or pattern to any kitchen, also practical too! Ladelle’s A Long Lunch Tea Towels come as a pack of 4, and are such a fun design for the Spring/Summer months.
The handmade soap from The Soap Bar not only smell incredible, but they look almost good enough to eat. They look beautiful on a vanity or by the bath, and make such a delightful gift idea.
A good candle is always a must-have to add some cosy ambience to any space. The Nature Lover Kinda Guy Candle from Mr Jasper Says has a comfy and herbaceous scent of Oudh and Neroli. A pleasant way to bring the outdoors in as we head into Spring!
Missed the 2025 AGHA Melbourne Gift Fair?
No problem! You can still connect with these AGHA members (and 100s more!) and discover exciting new brands through the A-Z listing, or click below to explore their websites.
• Batch Ceramics
• Lifetime Brands Australia
• Ladelle
• The Soap Bar
• Mr Jasper Says
The Soap Bar
Mr Jasper Says
Batch
WANT TO REACH TOP AUSTRALIAN WHOLESALERS?
WHY EXHIBIT?
• Meet top Asia-Pacific brands & buyers.
• Build powerful connections.
• Showcase, impress, and generate new leads.
• Spot trends and seize opportunities.
• Reach global trade — in one place.
• Unlock new connections with exclusive networking opportunities.
WHO YOU’LL MEET
• Buyers & owners
• Wholesalers & distributors
• Industry leaders
• Brand representatives & manufacturers
• Global trade professionals
ABOUT AGHA
40+ Years Leading Australia’s Gift & Homewares Industry
The Australian Gift & Homewares Association (AGHA) runs Australia’s largest industryled trade events — connecting international manufacturers with top-tier wholesale buyers across the region.
READY TO EXPAND?
• Showcase globally
• Build trusted partnerships
• Access new wholesale opportunities
a trusted partnership.
CYBER INSURANCE
Technology touches everything we do. It improves the way we communicate, collaborate and transact.
As a result, our lives have shifted online, especially since the advent of smart phones. Many of the daily tasks we used to do offline – banking, emails and invoicing – we now do online. Data shows just how integral the online environment is to us.
Austbrokers ABS and the AGHA
50%
FROM AUSTBROKERS ABS
Percent of retailers that experienced a data breach in the last year
$52,000
For over 15 years, Austbrokers ABS has proudly served as the preferred insurance broker to the Australian Gift and Homewares Association (AGHA), building a relationship founded on trust, industry knowledge, and unwavering support for AGHA members. The gift and homewares sector is vibrant and diverse, but it also comes with unique challenges — seasonal trading cycles, stock-heavy
Average claim size for retailers
75%
CONTACT | Scott Joass scott.joass@austbrokersabs.com.au 0455 109 945
operations, global supply chain dependencies, and high exposure at trade fairs and events. Recognising these needs early on, Austbrokers ABS developed specialist insurance solutions tailored specifically for AGHA members, offering comprehensive protection and competitive premiums that reflect the realities of the industry.
online businesses, AGHA members have access to cover that includes property, liability, business interruption, and transit insurance — all backed by expert advice and dedicated claims support.
Percent of cyber attacks on retailers stemming from denial of service (DDoS) and payment skimming attacks
From data breaches and denial of service attacks to theft of credit card data, the Gift and Homeware industry face a number of cyber risk exposures all of which are critical to the business processes Ransomware attacks can knock these systems offline, causing serious delays, disruptions, and even unauthorised access to sensitive data In particular, some of the systems and technologies used are often outdated and lack proper security protocols. The possibility of physical damage to equipment due to a cyber attack is also a unique concern for the industry, underscoring the need to prioritise cyber security measures that protect their operations.
From retail storeowners and wholesalers to exhibitors and
Our long-standing partnership with AGHA reflects a shared commitment to helping members grow with confidence, knowing their risks are covered by a team that understands their business inside and out.
As the industry evolves, Austbrokers ABS remains committed to providing innovative, practical insurance solutions that move with the times, ensuring AGHA members can focus on doing what they do best — bringing beauty, creativity, and joy into Australian homes.
Talk to us today, and get the confidence you need.
PARTNER WITH AGHA
Join the AGHA Business Partner Program to align your brand with Australia’s leading gift and homewares industry body. Gain access to key decision makers through our various communications, major trade events like the AGHA Sydney and Melbourne Gift Fairs, and reach 1000s through targeted marketing. Choose from Bronze, Silver, Gold, or Platinum packages — all while supporting a not-forprofit association that reinvests in the industry. Let’s grow together! Call 1300 441 384 or email contact@agha.com.au to learn more. Connect With 1000s Of
fake it and you won’t make it.
The Unknown Truth About Your Barcodes
FROM GS1 AUSTRALIA
Locally, GS1 is the only Australian supplier of legitimate, authentic barcodes.
You may not realise, but the humble barcode on your products could make or break your business. Barcodes purchased from a ‘reseller’ i.e. not from a trusted supplier, will more than likely end in significant problems down the track, even loss of business and reputation.
Barcodes provided by a reseller may not be unique or valid. Many resellers sell recycled, reused, or unofficial numbers, these can lead to duplication or rejection by trading partners and marketplaces.
Locally, GS1 is the only Australian supplier of
legitimate, authentic barcodes. If you want unique, accurate and trustworthy barcodes, then GS1 is the only organisation in the world that can supply you with these.
Barcode re-sellers buy barcode numbers from other companies and try to on-sell them. Unfortunately, they threaten the integrity of your business and create challenges in the supply chain.
GS1 does not have any relationship with re-sellers. Choosing GS1 barcodes, directly from a GS1 member organisation such as GS1 Australia rather than from resellers, offers you several important advantages.
Key Takeaways
• GS1 barcodes are required by major retailers, online marketplaces (like Amazon, Woolworths, Coles) and other regulatory bodies. Numbers from re-sellers may not be accepted, which can prevent your products from being listed or sold in these retail channels.
• GS1 barcodes are accepted and operate in retailers and marketplaces across the globe.
• GS1 barcodes enable you to scale your product range easily by assigning new numbers as your business grows.
• GS1 barcodes are registered to your business, providing traceability for recalls, supply chain clarity and customer trust.
• GS1 barcodes enable legal subscription of your GS1 barcodes so you can confidently use them for your products now and in the future.
• GS1 provides members with direct support through guidance and supplying tools for seamlessly managing your barcodes and product data.
• Re-seller barcodes from re-sellers can lead to duplication or rejection by trading partners and marketplaces.
• Re-seller barcodes may limit your ability to expand your business or may require repeated purchases, often at higher cumulative costs.
• Re-seller barcodes often lack verifiable records of ownership and assignment, creating risks for your brand and supply chain.
• Re-seller barcodes typically do not offer ongoing support or updates, which can leave you without help, if issues arise.
Don’t let bad barcodes ruin your business. Choose unique, accurate and trusted barcodes for your products. GS1 is the only organisation in the world that can supply you with legitimate barcodes.
Start selling with globally authorised barcodes.
CONTACT
GS1 Australia gs1au.org 1300 BARCODE
BETTER RESULTS. SMARTER SPEND.
With targeted buyers, a focused format, and exceptional exposure, the AGHA Melbourne Gift Fair 2026 delivers measurable results, maximising ROI and eliminating wasted investment.
SECURE YOUR STAND NOW
WHAT YOU MISSED Discover
Couldn’t attend the 2025 AGHA Melbourne Gift Fair? We’ve prepared an A-Z listing of AGHA members who exhibited at the trade event, making it easy for you to connect and catch up.
Browse the list to discover quality wholesalers and fresh product ranges for your store.
Woodstock Australia woodstockaustraliasales@ gmail.com zizu.com.au
onboarding that sells.
FROM BELINDA MCLEAN, HR FOCUS Why Employee Onboarding Matters in the Gift & Homewares Industry
A well-structured onboarding process is crucial for any business, but in the retail industry, where client experience and expertise are key, it becomes even more essential. Proper onboarding ensures that new staff integrate smoothly, uphold standards, and deliver exceptional service.
Follow These Steps
1. Setting the Foundation Orientation & Culture Integration.
The onboarding journey should begin with a structured orientation that introduces new employees to the culture, mission, and values.
• Conduct an introduction session covering the company philosophy, client demographics, and service expectations.
• Arrange a tour of the business, ensuring the new hire understands the layout of where things are.
• Assign a mentor to help new hires feel welcomed socially and professionally.
2. Clear Job Expectations and Responsibilities.
To prevent confusion and set employees up for longterm success, it is essential
A great business is only as strong as its team.
to outline expectations clearly and consistently from day one.
• Provide detailed job descriptions.
3. Training and Development.
A great business is only as strong as its team. Continuous education and hands-on training ensure employees stay updated on industry trends and maintain a high standard of instruction.
• Organise shadowing sessions with experienced instructors to familiarise new hires with operations.
• Offer technical training on software, POS, and payment processing.
4. Resources and Support for Success.
Empowering employees with the right tools and resources is a key part of effective onboarding. Providing easy access to materials and
policies enhances confidence and job satisfaction.
• Create a welcome pack with policies, procedures, and FAQs or utilise an online induction portal/program.
• Offer an employee handbook that outlines safety guidelines, dress code, and client interaction protocols.
5. Regular Check-ins and Feedback.
Open communication is vital in fostering a positive work environment.
• Schedule weekly checkins during the first month, transitioning to monthly meetings. Carry out a 3 month and 6 month probation review meetings.
• Encourage an open-door policy where employees feel comfortable discussing challenges.
• Provide constructive feedback.
6. Fostering a Sense of Belonging.
Creating a welcoming atmosphere for new hires leads to higher job satisfaction and long-term commitment.
• Organise teambuilding activities.
• Recognise achievements through employee spotlights or performance incentives.
Investing in a comprehensive onboarding program sets the stage for employee success, enhancing both client experiences and studio reputation. By focusing on orientation, training, support, and community, business can build a strong, motivated team that thrives in delivering quality customer service.
success toolkit.
Tips and Tricks for Business Success
SMART BUSINESS MOVES TO CONSIDER
8 TIPS FOR BETTER BUSINESS DECISIONS
• GATHER DATA
Base decisions on solid research.
• ENGAGE STAKEHOLDERS
Get diverse input from your team and customers.
• THINK LONG-TERM
Consider long-term business impact.
• USE SCENARIO PLANNING
Plan for all possible outcomes.
• AVOID EMOTIONAL DECISIONS
Choose logic over impulse.
• LEARN FROM PAST MISTAKES
Review past decisions to improve.
• USE FRAMEWORKS
Apply tools to prioritise choices.
• TEST FIRST Pilot ideas before full launch.
Packaging design is key when launching a product — it protects your item and shapes the first impression that influences buying decisions.
PACKAGED TO SELL
Discover key automation trends and tips to boost business efficiency, streamline operations, and stay ahead in a competitive market.
TOP AUTOMATION TRENDS TO WATCH
Small businesses can boost profits, expand reach, and better serve customers with scalable, low-cost digital products like courses or guides.
BOOST SALES WITH DIGITAL PRODUCTS
STOP CHASING, START GETTING PAID
HANDLING LATE PAYMENTS: A SMALL BIZ GUIDE
1. Set Clear Payment Terms Upfront
Prompt payments start with a solid contract that clearly outlines payment terms — such as due dates, late penalties, and accepted methods — helping set expectations early and hold clients accountable.
2. Send Invoices
Promptly
To avoid payment delays, send invoices right after completing a project or service — ideally through automation — and include key details like the due date, bank information, and charge breakdown.
3. Follow Up
Regularly
Consistent follow-ups
— starting with a polite reminder email before the due date and followed by a prompt call if payment
is overdue — are an effective way to collect unpaid invoices while maintaining firm yet professional communication.
4. Offer Multiple Payment Options
Offering convenient payment options — such as credit cards, bank transfers, or integrated online portals — can increase the likelihood of clients paying on time by eliminating barriers to payment.
5. Consider Early Payment Incentives
Offering incentives like a 5% discount for payments made within seven days encourages faster payments and helps strengthen client relationships.
6. Implement Late Fees
Introducing clearly stated, fair but meaningful late payment penalties in your terms and conditions can motivate clients to pay on time.
1. Ship Smart
Add click-and-collect to cut shipping costs for you and your customers.
2.
Be Traffic Ready
Ensure your website’s bandwidth can support the surge in visitors during sale days.
3. Tailor Your Sales
Tailor promotions: preChristmas — gift ideas & wrapping; post-holiday — clear stock with discounts.
4. Use Your Data
Check your analytics to spotlight your best sellers.
5. Keep it Fresh
Vary offers for each sale to keep customers engaged.
6. Protect Your Profits
Boost sales, protect profits — offer perks like free shipping or discounts.
7. Spread the Word
Promote your sales with hashtags, exclusive deals, and contests.
8. Recover Lost Sales
Send reminder emails to customers who leave items in their cart.
information | business.gov.au
Join now! AGHA MEMBERSHIP
The Australian Gift & Homewares Association (AGHA) is the leading and peak industry body representing the interests of both wholesale and retail businesses in the Australian gift and homewares sector.
AGHA provides its members with a range of dedicated services, support and opportunities to assist the running of their business. Choose more than a trade fair. Choose an association. Choose AGHA!
Wholesale Only
EXTENSIVE MARKETING OPPORTUNITIES
AF F ORDABL E E XHI BI T I ON RAT E S AT AGHA
I NDUST RY NE WS
Wholesale Only
Access to relevant industry news, updates and critical business information.
AFFORDABLE EXHIBITION RATES AT AGHA EVENTS
INDUSTRY NEWS
BUSINESS PARTNERS
Networking
Access to relevant industry news, updates and critical business information.
E XT E NSI VE MARKE T I NG OPPORT UNI T I E S
Access to discounts and offers through AGHA Business Partners.
BUSINESS PARTNERS
Access to discounts and offers through AGHA Business Partners and Affiliate Partners.
Networking opportunities with like-minded colleagues. SUPPORT & EDUCATI ON
I NDUST RY NE WS
NETWORKING EVENTS
Access to relevant industry news, updates and critical business information. BUSINESS PARTNERS
Networking opportunities with like-minded colleagues.
Access to knowledge, support and resources to help your business grow.
Upgrade to Platinum Loyalty status at AGHA Gift Fairs giving you access to even Retail Only mbers with a vices, support sist the s Choose Choose an GHA!
SUPPORT & EDUCATION
Access to discounts
Access to discounts and offers through AGHA Business Partners.
Access to knowledge, support and resources to help your business grow.
PLATI NUM UPG
AFFILIATE PARTN
NE T WORKI NG E VE NT S
PLATINUM UPGRADE
For more information, contact membership@agha.com.au or call 1300 441 384
Networking opportunities with like-minded colleagues.
Upgrade to Platinum Loyalty
Status at AGHA Gift Fairs giving you access to exclusive perks. For more information, contact membership@agha.com.au or call 1300 441 384.
SUPPORT & EDUCATI ON
Access to knowledge, support and resources to help your business grow.
BIG OPPORTUNITY. SMART INVESTMENT.
AGHA Gifted: Brisbane gives you direct access to motivated buyers at the perfect time of the year — without the premium price tag of other events. High impact, cost-effective, and backed by AGHA’s trusted reputation.
Held 16 to 18 October 2026 at the Brisbane Convention & Exhibition Centre (Hall 2).
WHY EXHIBIT WITH AGHA?
Designed for Retailers & Buyers
– Not Open to the Public.
Flexible Stand Options.
Multi-Fair Exposure = Greater ROI.
Trusted Logistics, Proven Delivery.
New Events = New Markets.
• Homewares & Décor
• Fashion & Jewellery
• Kitchen & Dining
• Kids, Lifestyle & Technology
• Gifts & Wellness
• Sustainable Products
Explore new collections, build lasting supplier relationships, and stay ahead of the retail curve.
