Embrace the chill with our Winter edition! Discover what’s ahead in AGHA Academy’s July webinar program, celebrate Sheldon & Hammond’s 90-year milestone, sharpen your strategy with digital marketing tips, and more. Plus, get ready for the AGHA Melbourne Gift Fair this August! 24.
in this issue 12. celebrating 90 years of sheldon & hammond.
20. ai-powered marketing. 24. prepara in a new light.
28. get found or get forgotten.
48. stronger together.
54. “sleigh” winter sales.
56. tax time tips from the ato.
12.
Up Your Marketing with AI
AGHA INDUSTRY MAGAZINE Australian Gift & Homewares Association, agha.com.au ABN 49 061 196 290 Unit 58, 11 - 21 Underwood Rd, Homebush NSW 2140 PH 02 9763 3222 membership@agha.com.au sales@agha.com.au
Publishers’ indemnity: This publication is published by Australian Gift & Homewares Association (AGHA). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, AGHA accepts no liability for materials created by others. AGHA further excludes all rights, remedies, guarantees, conditions and warranties in respect of goods or services from your use of any of the publication to the extent permitted by law. AGHA does not warrant the accuracy of the content in this publication. The content is provided to you “as is” and on an “as available” basis and on the condition that you undertake all responsibility for assessing the accuracy of the content and rely on it at your own risk.
from the ceo.
Welcome to the Winter Edition of
the
AGHA Industry Magazine!
“A revitalisation.”
As I pen this message, vast regions across New South Wales are grappling with severe flooding, leading to tragic loss of life, widespread infrastructure disruptions, and communities beginning the arduous task of recovery. Simultaneously, other parts of our nation — including South Australia, Victoria, Tasmania, and Western Australia — are enduring prolonged drought conditions, with some areas recording historically low rainfall levels. Our heartfelt thoughts are with all members affected by these environmental challenges. Amid these trials, there is a glimmer of optimism for the Australian retail sector. Emerging from the hurdles of 2024, projections for mid to late 2025 are increasingly positive. Recent interest rate cuts by the Reserve Bank of Australia are
anticipated to alleviate costof-living pressures, thereby enhancing consumer confidence and potentially boosting retail spending in the coming months. This renewed optimism is further bolstered by forecasts of sustained economic growth and a resurgence in discretionary spending, particularly in sectors like gift and homewares.
On 21 May, I had the pleasure of announcing several exciting new AGHA initiatives. In response to industry feedback, our new Strategic Plan emphasises a revitalisation of member services and benefits, alongside a reimagining of our events. These initiatives, detailed on the following page, have been met with overwhelming support. I eagerly anticipate connecting with members at our upcoming
AGHA Member Connect events, and welcoming exhibitors and buyers to our newly envisioned Fairs in Melbourne, Sydney, Brisbane, and Perth.
This Winter edition of the AGHA Industry Magazine is packed with insights into emerging trends and products, as well as practical tips and information aimed at enhancing your business operations and fostering growth.
Thank you for being an integral part of our community. We look forward to continuing our journey of support and growth together throughout the remainder of the year and beyond.
Anita Campbell
agha news.
AGHA Unveils Strategic Vision for Growth & Member Renewal
The Australian Gift & Homewares Association (AGHA) has announced a bold new strategic direction focused on reinvigorating member services, introducing innovative programs, and reshaping AGHA events to better reflect industry needs. This transformation is being led by AGHA CEO Anita Campbell, who emphasises a renewed commitment to transparency, relevance, and value.
At the core of this strategy is a plan to restore and enhance core member services. AGHA has introduced several new initiatives including a Quarterly AGHA Industry Magazine, the AGHA Academy for professional development, and a new Partnership Program offering greater benefits for members and partners.
AGHA is also reconfiguring its event portfolio with a strong
focus on sustainability, relevance, and growth.
Key updates include:
• AGHA Sydney Gift Fair 2026 (14-16 February 2026): “Right-sized” and relocated to Halls 5 & 6 at Sydney Showground to improve affordability and participation, the event will run over 3 days.
• AGHA Melbourne Gift Fair (2-6 August 2025): Continues in its current format.
• Melbourne Gift and Lifestyle Fair (31 January - 2 February 2026): AGHA has taken over this established event.
• Brisbane Gift Fair (16-18 October 2026): A newly launched fair at Brisbane
Convention & Exhibition Centre, timed for the preChristmas retail season.
• Perth Member Connect (29 October 2025): Part of the AGHA Member Connect series, the event will be expanded to include a tabletop exhibition, with plans to introduce similar formats in other regional locations.
• AGHA Global Gateway (29-30 May 2026): A new international sourcing and networking event for wholesale businesses.
Anita affirms, “We are listening to our members, taking action, and creating opportunities that deliver genuine support. This is about evolving with the industry and empowering our community.”
READ MORE: agha.com.au/news
meet the team.
AGHA Marketing Team: Your Secret to Success
BY JACINTA WEBB
Join our digital community!
Need help with your marketing?
Take advantage of our emails, printed or digital advertising, or social media.
VIEW MEDIA KIT
At AGHA, we’re not just about creating amazing trade events; we’re here to make sure your brand truly stands out, along with a range of other activities designed to elevate your presence.
Our Marketing Team is the behind-the-scenes magic that helps you grow your business. From tailored campaigns to digital exposure, we’re all about amplifying your reach.
Let’s start with Cindy — our graphic design powerhouse. If you’ve ever received an AGHA email, browsed our digital and print publications, or admired our event signage, you’ve seen her work in action. Cindy transforms concepts into eye-catching designs, creating everything from web banners to magazines. She ensures your brand looks professional, polished, and consistent across every platform.
Then there’s Jacinta (that’s me!) — AGHA’s social media guru. I’m the energetic presence at our events, capturing interviews, behindthe-scenes moments, and product highlights. Through engaging and dynamic digital content, I help bring your brand to life — reaching more buyers, increasing your visibility, and keeping you top of mind before, during, and after the event.
The Marketing Team works with passion and purpose to ensure AGHA’s vibrant and authentic values shine across every channel — from publications and digital content to eyecatching advertising. With a strategic and thoughtful planning, we make sure your brand is presented in the most impactful way.
Together, our Team plays a key role in showcasing your brand at its best — because at AGHA, we believe your success is our success.
JACINTA
CINDY
Austbrokers ABS
At Austbrokers ABS we understand that your business is often your livelihood, that’s why we work with you to find insurance solutions to meet your needs at the value you want.
Insurance solutions we offer:
Business Insurance
An all-round product safeguarding your Business Assets and Public & Products Liability
Motor Vehicle
A comprehensive product ensuring your vehicle is covered in the event of an accident or while the vehicle is not being driven
Marine Cargo
A product ensuring your Imports, Exports, Australian Transits & Worldwide to Worldwide sendings are adequately covered
Corporate Travel
Insurance which protects you, your employees and family when travelling within Australia or international for business & leisure
Home & Contents
Cover for your Residential Building, Contents & Personal Valuables in the event there is loss or damage
To speak with one of our team members today about the many ways we can assist you with your insurance needs, contact us via the details below.
Scott Joass
Client Service Manager scott.joass@austbrokersabs.com.au 0455 109 945
Ready to learn something new? Sign up for our July program!
Want to unlock success? Whether you’re a retailer or wholesaler, the AGHA Academy is your ultimate resource designed to empower your business. Access essential content, expert insights, and practical tips for free or for a minimal fee. Join our community today and transform your retail and wholesale approach!
Wilkie Brothers
Founded in 1935 by Ernst Eccleston Sheldon and Jack Hammond, Sheldon & Hammond began as an importer and wholesaler serving the hardware and rural industries. Based on Kent Street in Sydney — then the city’s hub for hardware supply — the company built its foundation distributing practical tools and outdoor essentials.
Over the years, Sheldon & Hammond steadily expanded its offerings in farming and outdoor products. A pivotal moment came in 1951, when Doug Angus joined the company. Just five years later, he acquired the business from its original founders, ushering in a new era of growth.
Today, Sheldon & Hammond is a leading importer, marketer, and distributor of premium international
brands, specialising in kitchenware and outdoor lifestyle products.
From Farm Tools to Kitchenware
In its early days, Sheldon & Hammond’s range included essentials like pocket knives, sheep shears, bull rings, and fishing knives — items vital to rural life.
A transformative moment occurred in 1974, when a supplier of barber scissors introduced the company to a new opportunity: kitchen knives. This opened the door to an entirely new category.
Soon after, the team travelled to Japan to source additional kitchen knives, laying the groundwork for what is now an extensive range of kitchen and homeware products.
“To understand the significance of this shift, consider that in 1974,
homewares accounted for just 10% of our range. Today, that figure is 80%,” said Sandy Angus, Managing Director of Sheldon & Hammond.
As the company enters its 90th year, the expansion continues.
Expanding in the World of Homewares
By 1985, Sheldon & Hammond began broadening its kitchenware portfolio, introducing highquality cookware brands such as Denmark’s Scanpan The company’s evolution continued in 1989 with the launch of its first proprietary kitchenware brand — Avanti
Ernst Eccleston Sheldon & Jack Hammond
Kent Street
Today, Sheldon & Hammond boasts 10 private-label brands among a total of 60. These include:
• Bakemaster bakeware
• Pyrolux cookware
• Edgemaster knife sharpening tools
• Bundanoon mugs
• Wilkie Brothers tableware
An Extensive Brand Portfolio
Sheldon & Hammond now distributes a diverse and well-regarded portfolio of brands across Australia and New Zealand, including:
• AeroPress
• Brabantia
• Chasseur
• Glasslock
• Global Knives
• Kilner
• Mason Cash
• Maglite
• OXO Good Grips
• Price & Kensington
• Pyrolux
• Scanpan
• Teakhaus
• Victorinox
• Wilkie Brothers
Returning to Outdoor Roots
In a nod to its origins, Sheldon & Hammond is once again strengthening its outdoor lifestyle offering. The company will soon be the exclusive Australian distributor of
Avanti
Mason Cash
Global Knives
Scanpan
Osprey, a globally respected brand known for its highperformance backpacks trusted by adventurers for over 50 years.
Looking Ahead: New Brands in 2025
As the company enters its 90th year, the expansion continues. Sheldon & Hammond will soon welcome more prestigious names to its portfolio, including:
• Peugeot salt and pepper mills
• André Verdier cutlery
Both brands are celebrated for their craftsmanship and are proudly made in France.
A Legacy of Brand Building
For 90 years, Sheldon & Hammond has specialised in brand development and market leadership within the fast-paced consumer goods sector. With a focus on quality, innovation, and strategic marketing, the company provides its retail partners with a carefully curated selection of premium products — designed to meet consumer demand and deliver strong retail performance.
CONTACT
Sheldon & Hammond
Phone: (02) 9482 6600
Toll Free: 1800 808 971
Fax: 61 2 9477 3470
Victorinox
OXO Good Grips Chasseur
Osprey
E C U R E Y O U R S T A N D !
CONNECT WITH THOUSANDS OF BUYERS IN THE GIFT & HOMEWARES INDUSTRY
ai-powered marketing.
Level Up Your Marketing with AI
BY EMILIA ANDRIAMORA
Not every business owner has the time to create an elaborate marketing strategy. However, in the 21st century, this has never been simpler, thanks to Artificial Intelligence (AI). With the help of AI, the days of saying “I don’t know how to caption this” or “What should I write in this email?” are long gone. According to experts, AI is expected to deliver the greatest value in the marketing departments of
businesses. Of course, this is just my take — not everyone views AI the same way!
Getting started with AI can feel a bit daunting — especially if you’re unsure how it works. Whether you’re planning to fully integrate AI into your marketing strategy or are just beginning, it’s important to set clear goals, ensure your data is accurate, build an ethical and strategic foundation,
AI is expected to deliver the greatest value in the marketing departments of businesses.
and use trusted AI tools. For example, platforms like Blaze can save business owners up to 10 hours a week by assisting with content creation. You might opt for design support with Canva, or turn to everyone’s favourite: ChatGPT.
According to OpenAI, it’s important to understand which type of AI tool you’re using. If you’re working with their well-known program ChatGPT, it’s recommended to explore different options and assess how best to incorporate AI into your marketing plan. You may feel inclined to start with GPT-4 — the version of ChatGPT that is freely accessible. It’s highly versatile and brings a creative edge to
writing. Beyond copywriting, it can also help you plan, design, and interact. If you’ve been using AI for a while and are ready to dive deeper, you might consider upgrading to ChatGPT Plus. This gives you access to enhanced features — such as GPT-4.5, which can assist with daily business operations like customer service and sales support. Additionally, different GPT models allow for personalisation: do you need a detailed marketing strategy, or something more efficient and streamlined?
That said, it’s essential to understand the tool you’re using so you can stay informed and make the
The days of saying ‘I don’t know how to caption this’ or ‘What should I write in this email?’ are long gone, thanks to AI.
most of what it has to offer. Whether you need help segmenting your target audience, scheduling content, writing copy, responding to customer reviews, or gathering data, now is the time to explore how AI can help you maximise your time and elevate your marketing game.
Little Taonga, Treasures of Aotearoa.
Creating beautiful and meaningful Taonga (jewellery) inspired by our rich cultural heritage that makes Aotearoa, New Zealand so special.
Our treasures are crafted with fine brass, plated with Sterling Silver or Gold and then coated with a special tarnish resistance, to ensure it remains beautiful and protected from the elements and everyday wear. They are hypoallergenic and nickel free and packaged in a cute little eco-friendly glass bottle with a cork lid.
Little Taonga treasures are designed by Ngāi Tahu and Rangitāne artist, Cezanne Lyons, drawing inspiration from her culture and love for Aotearoa. Cezanne lives in Mangamaunu, a picturesque coastal settlement just north of Kaikōura, where much of her inspiration comes from being surrounded by spectacular nature, wildlife, and rich culture.
Zaftech Lighting is a company specialising in providing LED lighting solutions for Exhibition and Retail Display, Art Show, Gallery, Point of Sale and Event Lighting applications. LED options can be supplied in a portable or fixed configuration and we manufacture and customise to suit the specific requirements.
All fittings are SAA electrically approved and are supplied with internal power supplies, power cables, link cables and offering various mounting options.
Zaftech is an approved RCM compliant company and is a registered member of ACMA and the Electrical Regulatory Authorities Council. A two-year warranty is offered on all products.
If you are in need of information on LED lighting now or anytime in the future, we invite you to contact us.
On a mission to make cooking smarter, faster, and more enjoyable.
prepara in a new light.
Prepara USA Appoints JTY as New Distributor
FROM JTY IMPORTS / EXPORTS
Prepara is pleased to announce the appointment of a new distributor for Australia and New Zealand — JTY Imports / Exports. For over 18 years, Prepara has been developing innovative, problemsolving kitchenware products in the USA, and for the last 15 years, their products have been successfully distributed by Sheldon & Hammond. Prepara sincerely thanks Sheldon & Hammond for their dedication and contributions throughout this valued partnership. With their product range continuing to expand, Prepara believes JTY is wellpositioned to support its future distribution needs.
24.
Who is Prepara?
Tested in real kitchens, loved by real cooks. Prepara is a design-driven kitchenware brand on a mission to make cooking smarter, faster, and more enjoyable. Born in 2007 from a team of product designers, engineers, and food lovers, Prepara is obsessed with rethinking everyday kitchen tools — not just to look better, but to work better.
Some of their iconic inventions include Herb Savors (2007), Evak Airtight Food Storage (2014), Taco Accessories (2021), Latchlock Click Containers (2024), and Salad Pod (2025).
Taco Accessories
Over the years, Prepara has earned a reputation for quality and innovation, with products featured in top retailers like Williams Sonoma, Crate & Barrel, The Container Store, and Sur La Table. Their designs have received multiple accolades, including GOOD DESIGN®️ Awards, Housewares Design Awards, and a coveted spot on Oprah’s Favourite Things list (twice!). Prepara is here to make everyday cooking feel effortless, inspired, and just a little more joyful.
JTY & Prepara
JTY’s plan for Prepara in Australia and New Zealand is to relaunch the entire range of Prepara products (100+ SKUs) with improved in-store and online resources. These resources will allow retailers to explore the unique niche stories that Prepara is known for, such as salad preparation and storage, Mexican food accessories, world-class pantry storage, and leadingedge wet food storage. Display stands, signage, and demo units will also be provided to help retailers educate their customers on the Prepara difference.
Evak Airtight Food Storage
Latchlock Click Containers
Salad Pod
ARE YOU AN AMC LICENSEE?
As an AMC licensee, you gain exclusive benefits through AGHA’s partnership with the Australian Made Campaign (AMC) at AGHA events.
Whether you're a seasoned exhibitor or new to the scene, the Australian Made Pavilion at AGHA Melbourne Gift Fair is your chance to reach 1000s of retail buyers during August’s peak buying season!
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get found or get forgotten.
The Power of SEO for All Aussie Businesses
BY EVITA IRVINE
Let’s cut to the chase — if your business isn’t showing up online, you’re missing out — big time.
In today’s digital world, having a strong presence online is no longer a “niceto-have”, it’s a must-have. Whether you’re a wholesaler looking to connect with bulk buyers or a retailer wanting to bring more customers
through the (virtual or physical) door, Search Engine Optimisation (SEO) is one of your most powerful tools.
According to Local Digital, 68% of website traffic in Australia comes from organic search. That means most Aussies are discovering businesses through Google rather than paid ads or social media — so how is
your business showing up in search results? Are you making the most of this opportunity? One powerful way to boost your visibility is through blogging. In fact, websites that regularly publish blog content receive 55% more traffic than those that don’t. That’s a huge opportunity just by sharing helpful information and staying active online.
KEYWORDS = CUSTOMERS
People don’t just type “shoes” into Google anymore. They search for exactly what they want. These detailed searches, known as long-tail keywords, now make up 70% of all searches in Australia. If you’re using specific phrases like “wholesale furniture Sydney”, you’re more likely to reach someone ready to buy.
Even better? Businesses that optimise for local keywords (like “candle shop in Fitzroy”) see a 27% increase in leads. That’s because people searching locally are often ready to take action.
Paid ads stop the moment you stop paying. Good SEO, on the other hand, keeps bringing in traffic — without ongoing costs.
Why is SEO Still Essential?
Online Visibility = Survival. More people are shopping online than ever before. SEO helps you climb the Google rankings, making it easier for potential customers to find you instead of your competitors. Google accounts for 93% of all search engine usage in Australia.
Attract the Right Crowd. SEO drives traffic from people who are actively looking for what you offer. That means better leads, better conversions, and better business.
It Pays Off Long-Term. Paid ads stop the moment you stop paying. Good SEO, on the other hand, keeps bringing in traffic — without ongoing costs.
Local SEO = Foot Traffic. If you have a physical location, local SEO can help you show up in searches like “homewares in Wollongong.” That can literally walk customers to your door.
Stay Competitive. Other wholesalers and retailers are already investing in SEO. If you’re not, you’re giving them a head start.
Better SEO = Better User Experience. Fast load times, mobile optimization, clear content — these improve your Google rankings and make your website more enjoyable to use.
Easy SEO Tips You Can Start Today!
You don’t need to be a tech expert to improve your SEO. Here are some quick wins:
Publish Quality Content Regularly. Start a blog, write how-to guides, answer common questions — anything that helps your customers and shows Google that you’re active and relevant.
Promote Your Content on Social Media.
Share your blog posts or product pages on Facebook, Instagram, and LinkedIn. It boosts traffic and engagement, which can help your SEO indirectly.
Leverage LinkedIn SEO.
If you’re in B2B or wholesale, posting helpful articles on LinkedIn is powerful. Google indexes public LinkedIn posts and articles,
Keywords = Customers.
People don’t just type ‘shoes’ into Google anymore. They search for exactly what they want.
so they can appear in search results and send more traffic to your profile or site, so ensure you have a LinkedIn business profile!
Use the Right Keywords. Do some keyword research using tools like Google Keyword then use those phrases naturally in titles, headings, product descriptions, and URLs.
Speed Up Your Website. Compress images, reduce code bloat, and make sure you’re using a reliable hosting provider. A faster site = better SEO.
Craft Unique Title Tags & Meta Descriptions. These appear in search results, so make them clear, compelling, and include keywords. They’re like the first impression for your website.
Get Good Backlinks.
When other reputable websites link to yours, it tells
Google you’re trustworthy. Try guest blogging, PR coverage, or collaborating with influencers.
Use Alt Text on Images. Add alt text to describe your images — it helps with accessibility and gives Google more context about your content.
Link Your Pages Internally. Make it easy for users and search engines to navigate your site by linking related pages together.
Focus on Local SEO (If You Have a Shopfront). List your business on Google Business Profile,
keep your details up to date, and use local keywords throughout your site.
SEO isn’t going anywhere — in fact, it’s more important now than ever. For Australian wholesalers and retailers, it’s one of the most cost-effective ways to get found, connect with ready-to-buy customers, and grow your business.
If you’re not doing SEO, chances are your competitors are. And when customers go searching, they’ll find them instead of you. The good news? It’s never too late to start — and even small changes can lead to big results.
cyber insurance.
CYBER INSURANCE
Technology touches everything we do. It improves the way we communicate, collaborate and transact.
As a result, our lives have shifted online, especially since the advent of smart phones. Many of the daily tasks we used to do offline – banking, emails and invoicing – we now do online. Data shows just how integral the online environment is to us.
Cybersecurity Risks in a Digital Gift & Homewares World
50%
Percent of retailers that experienced a data breach in the last year
FROM AUSTBROKERS ABS
$52,000
Technology touches everything we do. It improves the way we communicate, collaborate and transact. As a result, our lives have shifted online, especially since the advent of smart phones. Many of the daily tasks we used to do offline — banking, emails and invoicing — we now do online. Data shows just how integral the online environment is to us.
Average claim size for retailers
75%
Percent of cyber attacks on retailers stemming from denial of service (DDoS) and payment skimming attacks
From data breaches and denial of service attacks to theft of credit card data, the Gift and Homeware industry face a number of cyber risk exposures all of which are critical to the business processes
50%
Percent of retailers experienced a data breach in the last year. Average claim size for retailers.
$52,000 75%
Percent of cyber attacks on retailers stemming from denial of service (DDoS) and payment skimming attacks. CONTACT | Scott Joass scott.joass@austbrokersabs.com.au 0455 109 945
34.
From data breaches and denial of service attacks to theft of credit card data, the gift and homewares industry faces a number of cyber risk exposures — all of which are critical to business processes. Ransomware attacks can knock these systems offline, causing serious delays, disruptions, and even unauthorised access to
sensitive data. In particular, some of the systems and technologies used are often outdated and lack proper security protocols. The possibility of physical damage to equipment due to a cyber attack is also a unique concern for the industry, underscoring the need to prioritise cybersecurity measures that protect operations.
Ransomware attacks can knock these systems offline, causing serious delays, disruptions, and even unauthorised access to sensitive data In particular, some of the systems and technologies used are often outdated and lack proper security protocols. The possibility of physical damage to equipment due to a cyber attack is also a unique concern for the industry, underscoring the need to prioritise cyber security measures that protect their operations.
Cyber Claims by Event Type
June and July aren’t just chilly; they’re prime time for sales.
winter comforts.
Your Ticket to Warm Sales This Season
BY EVITA IRVINE
There’s a chill in the air and I couldn’t be happier — winter is my season! It’s the time to swap the sunscreen displays for snug scarves, cosy comfort foods, and all the warm, wonderful things that make the colder months so special.
For retailers across Australia, winter isn’t just about putting on an extra layer — it’s a golden opportunity to tap into customers’ cravings for everything stylish, comforting, and homey. So grab a hot chocolate, wrap yourself in a fluffy throw,
There’s a wide range of trending colours1 this winter, but all have a warm, earthy element to them. Classic neutrals of Grey, Charcoal, and Greige remain strong, whilst Chocolate, Tan, and Camel are the new neutrals. Deep Burgundy and Cherry tones are prominent this season, along with subdued shades of Olive and Pistachio. There are whispers that soft pastels will be joining the ranks — heads up!
and let’s dive into what’s heating up this winter!
Winter Fashion
First stop — fashion — and while us Aussies may not battle blizzards, winter still brings that irresistible urge to refresh wardrobes. From what I can see, it’s a delightful mix of classic staples and bold new statement pieces.
Coats are the crowning glory — oversized trenches, shearling trims, and timeless wool blends are flying off racks. Layering is big
right now too. Customers are chasing versatile pieces: chunky knits, tailored blazers, and cosy cardigans that can take them from workday to weekend with ease. My faves this winter are highwaisted, wide-legged pants — they strike the perfect balance between comfort and style. They elongate the frame and pair effortlessly with just about anything. And for a more casual vibe, bootcut jeans are still very much in style, offering a flattering, timeless option that works from weekday to weekend.
And let’s talk about boots — ankle boots, combat boots, even waterproof styles — they’re all making a strong statement this season. Plus, the accessories! Beanies, scarves, and gloves aren’t just practical; they’re musthave style moments.
Retailers who create collections that blend function with flair are going to have customers lining up — virtual or otherwise.
Home Sweet Home
When the cold sets in, home becomes the heart of everything — and I’m all for it. Retailers can really tap into this by spotlighting products that turn any space into a cosy retreat. Think electric blankets, fluffy throws, luxe bedding, heaters, and winter décor touches that make
their outdoor spaces during the cooler months, don’t forget all the products that make it a place worth hanging out. Not just outdoor heaters and fire pits, but also throw rugs, lighting, cushions, gourmet food, and fine beverages. And can we please give a shoutout to candles? Nothing sets the mood like warm, comforting scents — vanilla, cinnamon, fresh-baked cookies.
Culinary Comforts
Winter trends extend to the culinary world, with a focus on hearty and comforting foods. This season is pure gold for food and beverage wholesalers and retailers. Customers are hungry (literally) for hearty gourmet foods to share, artisan spreads, meat rubs, baking kits, and warming beverages or specialty teas.
It’s all about warming the body and soul — and nothing brings people into stores (or keeps them on your website) like the promise of something delicious and comforting. This also extends to servingware. In 2025, dining and kitchenware trends are embracing a blend of rustic charm and artisanal
Think chunky ceramics, including substantial mugs, bowls, and plates with earthy glazes and hand-thrown textures. Wooden serveware is making a comeback, with handcrafted platters and breadboards adding rustic elegance. Earthy colour palettes, such as terracotta, olive green, and sandy beige, create a soothing and natural dining atmosphere.2
Winter is the most underrated season for retail — especially with EOFY magic in full swing. June and July aren’t just chilly; they’re prime time for sales. Australians love a bargain almost as much as they love a good pie in winter, and EOFY sales are when they come out in force. The secret to making the most of it? Smart discounting.
Bundle deals, “spend and save” promos, and buzzy, limited-time offers turn browsers into buyers. A little urgency can do wonders when the temperature drops — and so can the right signage and marketing. This is the perfect time to clear old stock, build excitement, and get ready for a strong spring.
aeropress in the kitchen.
Discover AeroPress at AGHA Melbourne Gift Fair
FROM
SHELDON & HAMMOND
Andre Ferrigutti of Dose Brew will be joining AeroPress on the Sheldon & Hammond stand this year at AGHA Melbourne Gift Fair. Ferrigutti will be brewing delicious coffee every day at the Sheldon & Hammond stand using AeroPress, and will also be presenting on the AGHA Kitchen Zone stage! If you love coffee and would like to know how to brew the perfect cup with AeroPress, a coffee maker you can take with you wherever you go, come and visit Sheldon & Hammond at Stand 221
The only travel coffee press with 3 in 1 brew technology.
What is AeroPress?
AeroPress is the only travel coffee press with 3 in 1 brew technology. Smooth, full-bodied flavour without grit or bitterness.
Dismayed by his own bad experiences with home coffee makers and inspired by a conversation about how difficult it was to make a single cup of good coffee, AeroPress inventor and engineer Alan Adler began to experiment with ways to make the perfect cup of coffee wherever you are.
He spent months studying the coffee brewing process to determine which variables affect the taste of brewed coffee. Once he understood the ideal conditions for brewing a cup of coffee, Adler set about designing a manual coffee press that would brew coffee under those ideal conditions.
Two years and over 30 prototypes later he finalised the design and introduced the AeroPress coffee maker at Coffee Fest Seattle in November 2005. Twenty years later and the range has grown, with a huge variety of colours and materials, while maintaining the same great taste!
Meet Andre (@dosebrew)
A 24-year-old non-traditional Italian coffee brewer now based in Australia. With a passion for all things coffee, he has worked with AeroPress in Athens at the World of Coffee Expo and, has taken on the exciting challenge of competing in The Italian AeroPress Championship!
Andre’s love for coffee runs deep. “AeroPress is one of my favourite brewing methods! I love connecting and engaging with fellow coffee lovers and showcasing the AeroPress and its incredible versatility,” he says. Since moving to Australia, Andre has created DOSE, a project focused on sharing the stories behind the coffee and showcasing its complex supply chain through different methods of coffee brewing. Where every cup tells a story.
Clear Colour
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how to make.
Espresso Style Coffee with an AeroPress Coffee Maker
Learn to make rich, delicious espresso style coffee with your AeroPress Original, AeroPress Go, or AeroPress Clear coffee maker!
Ingredients.
• 18-22 grams (1 very generous scoop) coffee, fine grind.
• 75-80 grams hot water (190° - 202°F / 86° - 95°C), filled to the top of the “1”.
Directions.
1. Place an AeroPress stainless steel filter into an AeroPress Flow Control Filter Cap.
2. Attach Flow Control Filter Cap to AeroPress chamber and place device on top of sturdy mug.
3. Pour in coffee and shake to level.
4. Pour in hot water, stir well, and let brew for 30 seconds.
5. Insert plunger and press with slow and smooth pressure. When you hear a hiss, accelerate to the bottom.
6. Enjoy!
Recipe Notes.
• Use clean, fresh water (but never distilled).
• For the best crema, select fresh, dark roasted coffee beans. Dark roasts hold more carbon dioxide gas which is a major part of crema.
• Espresso is a way of making coffee and any bean will work.
• Use a quality burr style coffee grinder whenever possible. This makes for a more uniform and predictable grind size than a whirly blade chop grinder.
• For espresso style coffee, grind fine, but not as fine as espresso.
Recipe Variations.
• Espresso is both a beverage to enjoy on its own or an ingredient for another drink.
• Use something round and flat to tamp the grounds in the brewing chamber. Add water slowly, skip the stir, and let it steep an extra 30 seconds.
• Add a paper filter above the metal filter for a lighter bodied espresso and easier cleaning.
• Americano: Add some hot water to your espresso to make it more like a brewed drip cup of coffee.
• Combine with steamed milk for a latte or flat white.
• If you like cold brew coffee but miss the acidity, press your espresso shot directly over a cup of ice for a refreshing iced espresso.
• Press over ice cream for an affogato.
CERTIFIED & CELEBRATED
The demand for Australian-made products is stronger than ever! With 96% of Aussies preferring local goods and 91% wanting more (Roy Morgan), we’re excited to spotlight some of our incredible AGHA Australian Made certified members!
Looking for genuine, high-quality Australian products? REGISTER NOW for AGHA Melbourne Gift Fair and explore the Australian Made Pavilion, in exclusive partnership with Australian Made Campaign.
Aust Doors Co.
Olive Oil Skincare Group
Banksia Gifts Australia
Little Bread Winner
Clare Makes Candles
UGG Comfort Me Australia
Ethical Outback Wool
Ocean Yuen Toys & Fashion
Mrs C’s
Straya Art
Dusty Road Apparel
NASH
Lanolin Beauty
Solidteknics
Romy Louise
Mo Resin
who’s new.
First Look: New Exhibitors at AGHA Melbourne Gift Fair
BY CINDY DINH
Meet Kawada Australia
Kawada Australia is proud to present nanoblock at AGHA Melbourne Gift Fair!
Straight from Japan, nanoblock is the original micro-sized building block. With pieces just one-eighth the size of standard bricks, it offers intricate detail and rewarding builds that fit in the palm of your hand. From adorable animals to worldfamous landmarks, each set includes colour instructions, spare pieces, and creative fun for ages 12 and up.
Supplying over 1,000 retailers across Australia and New Zealand — including toy stores, gift shops, museums, and more — Kawada Australia is a trusted distributor of unique toys and gifts. Designed for collectors and hobbyists, nanoblock is loved by the young and the young at heart.
The smaller the block, the greater the detail. Start your collection and discover how nanoblock combines tiny blocks with massive fun. Visit Kawada Australia at Stand 447 this August!
Founded in 2017, Table Manners is the exclusive distributor of premium European tableware and homeware.
With a deep passion for timeless design and exceptional craftsmanship, Table Manners curates and supplies outstanding brands to homeware retailers, the hospitality industry, and styleconscious consumers across Australia. Their collection includes Revol’s iconic French porcelain, Musango’s vibrant stoneware, Le Jacquard Français’ elegant linens, Sabre’s playful cutlery, Bérard’s handcrafted Mediterranean woods utensils, and Françoise Paviot’s refined disposable napkins. Each brand reflects a commitment to artistry, authenticity, and sustainability.
Table Manners believes in the power of the table to foster connection. They aim to enhance everyday living through beautifully made, functional objects that inspire and delight. Visit Table Manners at Stand 503 this August!
new.
Meet Little Taonga
Created with heart and heritage, Little Taonga offers more than just jewellery — it presents meaningful treasures inspired by the rich cultural tapestry of Aotearoa, New Zealand.
Lovingly designed by Ngāi Tahu and Rangitāne artist Cezanne Lyons, each piece reflects her deep connection to her Māori roots and the natural world. Based in Mangamaunu, just north of Kaikōura, Cezanne draws inspiration from rugged coastlines, native wildlife, and the stories of her tūpuna (ancestors).
Each taonga captures identity, connection, and the beauty of nature, and is presented in either an eco-conscious glass bottle or bespoke gift box.
Little Taonga stands for authenticity, artistry, and aroha — designed to be cherished and gifted with meaning. Visit Little Taonga at Stand 1501 this August!
stronger together.
A Pathway to Success for Independent Garden Centres and Giftware Suppliers
BY BRIAN MERRICK, RETAIL HORTICULTURE MENTOR & CONSULTANT
Garden centres, confronted with constrained budgets and the challenges posed by changing seasons, are increasingly diversifying their revenue streams through the incorporation of giftware.
Establishing strong vendor relationships is crucial in this endeavour. Collaborative partnerships between giftware suppliers and independent garden centres can significantly contribute to mutual success.
You Bought It, It’s Your Problem.
It may come as a surprise to some that degrees of this attitude still exist between suppliers and independent garden centres. In the current competitive marketplace, both the supplier and the retailer need to align their goals. Suppliers can no longer absolve themselves of responsibility for their goods once the garden
centre takes possession of them, and the garden centre needs to have confidence in their supplier. In a true partnership, the sale of goods to the end consumer is a collaborative effort between the supplier and the garden centre. From experience, I have found it to be crucial for suppliers and retailers to build a reciprocal relationship — a collaboration based on trust.
Why Work Together?
Even in this digital age a significant number of customers still prefer shopping in store, because they like to touch and feel products. This should encourage giftware suppliers to support independent garden centres, which are great at offering personalised service and expert advice.
Working together provides a shopping experience for customers that combines the strengths of both.
As a giftware supplier you have specialised knowledge that’s super valuable to garden centres. You know market trends, customer preferences, and how to effectively present your products. By sharing this knowledge, you can help garden centres offer better on trend products and keep their customers happy.
Since garden centres deal with seasonal ups and downs, you are in a unique position to provide steady support throughout the year. This can help them to plan strategically and support consistent supply chains and to grow and stay profitable even during off-peak times.
Benefits of Teaming Up
Boosting Sales and Marketing.
Working together on promotions and product displays can drive sales more effectively. This way,
products match the garden centre’s brand and look, making shopping more enjoyable for customers.
Promotional activities can be coordinated for best impact. Examples include joint advertising campaigns, providing high-quality images for online stores, seasonal promotions, and special events that highlight the garden centre. These efforts can increase foot traffic, generate online shop visits, and enhance the garden centre’s visibility in the community.
Optimising Product Selection and Supply Chain.
By thoroughly understanding their business cycles and customer preferences
you can greatly enhance a garden centres operation. This collaboration enables best product selection and streamlines supply chain, resulting in, reduced costs, and increased market share, ultimately maximising returns for both parties.
Building Trust and Reliability.
Trust is key to any successful partnership. you need to consistently deliver quality products and tailor your support to each garden centre’s needs. This includes helping with product placements, providing promotional materials, and restocking promptly. When you truly invest in a garden centres’ success, you both win with increased sales and happier customers.
In a true partnership, the sale of goods to the end consumer is a collaborative effort between the supplier and the garden centre.
Support goes beyond just supplying goods. It includes ongoing communication, solving problems together, and committing to shared goals. Genuinely caring about a garden centres’ success builds loyalty and long-term cooperation.
Strategies for Great Partnerships
Face-to-Face
Interaction.
Strong partnerships need regular, face-to-face interaction. Visiting garden centres and understanding their operations helps tailor their range. Personal relationships developed through these visits lead to better communication and collaboration.
These visits let you see the garden centres’ challenges and opportunities. This firsthand knowledge means you can offer more effective support, enhancing the partnership.
Joint Problem Solving and Innovation.
Working together lets both sides test new strategies and quickly see the results. Sharing insights and feedback helps the garden centres refine their tactics to boost profits. This teamwork in problem-solving and innovation keeps both competitive and responsive to market changes.
Innovation can involve exploring new product lines, redesigning store layouts, or using advanced marketing techniques. Together, you can create initiatives that set a garden centre apart from their competitors and attract more customers.
Mutual Investment in Success.
Providing Garden centres with educational programs, workshops, quality images for online shops, and marketing aid enhances their ability to succeed in a competitive
market by equipping them with essential tools and knowledge. In the past I have found “product knowledge nights” have proven to be an effective method for engaging staff with a supplier’s products. These events allow suppliers to directly show the features and benefits of their products to the staff directly responsible for sales. Both sides need to be invested in each other’s success. Garden centres need dependable suppliers who deliver quality and support by understanding their needs, helping move products, and becoming integral participants in their business cycle. This goes beyond just supplying goods and promotional materials. True partnerships foster mutual growth and long-term sustainability.
“If it doesn’t work for me then it doesn’t work for you either.”
In conclusion, strong vendor relationships with giftware suppliers are a major competitive edge for independent garden centres. These partnerships built on trust, quality, and effective communication, foster mutual growth and long-term sustainability, ensuring every sale is a shared success.
Want to unlock success? Whether you’re a retailer or wholesaler, the AGHA Academy is your ultimate resource designed to empower your business Access essential content, expert insights, and practical tips for free or for a minimal fee. Join our community today and transform your retail and wholesale approach!
seasonal essentials.
Top Horizon P/L Specialising in wholesale fidget products, 3D printed items, slimes, squishies, cubes, diecast cars, plush toys, keyrings and other selections with excellent quality and prices.
03.
Billycart Kids Awardwinning first walker specialists, Billycart Kids provides high-quality, lightweight shoes for babies and toddlers across Australia and beyond. Recommended by Australian podiatrists, their durable designs support natural barefoot movement.
Go Do Good Beautiful, meaningful, handcrafted jewellery and decorations inspired by Australian nature, with timeless Scandi style. Sustainably made in Australia, each purchased piece empowers positive change.
Sin Gin Distillery The perfect gifts for every occasion; Sin Gin Distillery offer a delightful range of styles and sizes to explore. Their award-winning premium Western Australian gins are crafted for fun, sharing, and creating memorable moments together.
Mr Jasper Says Premium masculine home fragrances crafted in Ballarat, Australia. Their artisanal collection features nine distinctive scent profiles, from urban sophistication to coastal allure, available in luxury candles, reed diffusers, and room sprays.
Little Change Creators Mess-free, eco-friendly and bursting with colour! Little Change Creators makes reusable gifts that inspire creativity and spark change supporting disabled workers, kids in need and a happier planet.
‘Christmas in July’ is your secret weapon to warm up those chilly winter sales.
“sleigh” winter sales.
Christmas in July
BY EVITA IRVINE
When December rolls around in Australia, it’s all about fun in the sun, backyard BBQ’s, and a sunburnt Santa. But come July? It’s the perfect excuse to live out every cozy, wintry Christmas fantasy — and your customers are here for it.
‘Christmas in July’ has become more than just a cheeky celebration. It’s been growing in popularity and is most successful for businesses who lean into the theme with events, promotions, limited-edition products, and festive marketing. It’s a golden (and glittering) opportunity to break up the winter sales
slump, boost excitement, and sprinkle some serious magic across the EOFY season.
So, how can you make spirits bright and your bottom line even brighter this July? Let’s unwrap some ideas.
1. Deck the Halls (and Your Store)
A little festive flair goes a long way. Think faux snow, twinkly fairy lights, cozy pine garlands, and windows filled with frosted Christmas trees. Create a warm, wintry wonderland that feels worlds away from December’s sweaty Santa setups.
TIP: Add a winter playlist
— think Michael Bublé and old-school carols — and now you’ve created an experience customers want to shop in.
2. Create Special Promotions
• Offer “Christmas in July” bundles — mugs and hot chocolate kits, or festive homewares wrapped like a gift.
• Run a “12 Days of Christmas in July” campaign with different daily deals to keep customers coming back.
• Give discounts on anything cozy: blankets, candles, knits, or even snow globes.
TIP: Make it feel exclusive — limited-time offers always light a fire under shoppers.
3. Limited-Edition Products (Because FOMO is Real)
Stock up on winter essentials like mulled wine kits, gingerbread-making sets, ugly or cute Christmas sweaters (a guaranteed laugh and a solid seller), and winter-themed gift hampers to create buzz and give customers a fun reason to treat themselves mid-year.
4. Host Events (InStore or Online)
In-store, throw a ‘Christmas in July’ night with festive
snacks, mulled wine tastings, and special VIP discounts.
Whereas online, you could:
• Host a virtual “Winter Wreath DIY” workshop.
• Launch a social media giveaway: “Show us your best Christmas in July look!”
• Run a live shopping event featuring your winter best-sellers.
TIP: Events = experience. Experience = loyalty.
If you are needing some marketing slogan inspiration — we’ve gift wrapped a few!
Try these:
• “Get Your Cozy On: Christmas in July Is Here!”
• “Yule Love These Winter Wonders!”
• “Dreaming of a Cozy Christmas? So Are We!”
• “Chill Out with Hot Deals This Christmas in July!”
• “Festive Feels, Midyear Deals!”
• “Mulled Wine, Mistletoe, and Mid-year Magic!”
‘Christmas in July’ is typically celebrated around July 25 in Australia.
• “No Sweat, Just Sweaters: Christmas in July Has Arrived!”
‘Christmas in July’ is your secret weapon to warm up those chilly winter sales. It’s fun, a little unexpected, and packed with potential.
to break up the cooler months - and you’re in the perfect position to deliver. Deck those halls, launch those bundles, light up your promotions, and watch the mid-year magic happen.
Ready to “sleigh” July? We thought so!
tax time tips from the ato.
Our Expert Advice for Tax Time FROM AUSTRALIAN TAXATION OFFICE (ATO)
Tax time has arrived for 2024-25. As a retailer, staying on top of your financial records, accurately claiming your expenses and keeping on top of your employer obligations are crucial for a smooth and stress-free tax time. Here are some of our top tips for businesses to help you manage tax time this year.
Good Record Keeping Makes for An Easier Tax Time
You can claim a deduction for most expenses directly related to earning your assessable income – this includes association fees!*
*excludes any registration or joining fees.
It sounds cliché, but you should be preparing for tax time all year round. When it comes time to lodge your return, it pays to have your records well organised and easily accessible. Using digital software can help you keep track of your receipts and invoices for your expenses, your bank statements and your payroll records. Don’t forget, you need to keep your business records for 5 years.
You should be preparing for tax time all year round.
Managing Your Deductions
You can claim a deduction for most expenses you incur running your business, so long as they are directly related to earning your assessable income. If you’re not sure about what to claim, here are the 3 golden rules:
1. The expense must be for your business — not for private use.
2. If the expense is a mix of business and private use, you can only claim the portion that is used for your business.
3. You must have records to prove it.
Remember, you need to keep all business records for 5 years. This includes records that substantiate the deductions you claim in your tax return.
For more information on business tax deductions, visit the business deductions page
Don’t Forget the Instant Asset Write Off
If you’ve upgraded your equipment or fitted out your retail outlet, make sure you’re aware of the instant asset write off. Businesses with a turnover under $10 million can deduct the full cost of
CONTACT | Australian Taxation Office (ATO) ato.gov.au/contact-us
eligible assets that cost less than $20,000 for the 202425 income year. The $20,000 limit applies on a per asset basis, so small businesses can instantly deduct the full cost of multiple assets, as long as the cost of each asset is less than the limit. Find out more at ato.gov.au/IAWO
Stay Up-to-Date on Superannuation
If you’re a retailer with employees, it’s important that you know that the super guarantee (SG) rate will increase to 12% on 1 July 2025. This means you need to calculate SG contributions at 12% for your eligible workers for payments of ordinary time earnings you
make from this date. Your SG contributions for the quarter ending 30 June (which are due by 28 July 2025) are still calculated at the 11.5% rate for payments made prior to 1 July. Make sure you pay your super contributions on time, in full and to the right fund.
Seek Advice
If you need support or advice, talk to a registered tax professional about your situation. They can help you to review your financial records and give guidance on how to manage your tax. Additionally, they can help identify potential deductions and ensure you’re complying with all your tax obligations.
success toolkit.
Tips and Tricks for Business Success
WANT TO BUILD A FUTURE-READY BUSINESS?
IMPROVE YOUR SUSTAINABILITY IN 30 MINUTES OR LESS:
• DEFINE YOUR BUSINESS VALUES
Set clear environmental and sustainability values to guide decisions and align your team toward shared goals.
• REVIEW YOUR SUPPLIERS
Assess suppliers on materials, waste practices, transparency, and sustainability alignment, or explore more eco-friendly alternatives.
• INVOLVE YOUR EMPLOYEES
Engage staff through initiatives like recycling challenges, sustainability training, or idea-sharing to boost efforts.
• NETWORK AND COLLABORATE
Engage with other businesses or community groups to exchange insights and find ways to work together on sustainability initiatives.
The Australia Post eCommerce Report 2025 highlights generational buying behaviors, with Gen Z, Millennials, and Gen Alpha shaping trends.
STAY AHEAD OF CONSUMER TRENDS
Protecting your ideas with Intellectual Property (IP) rights offers longterm benefits for your business. Here are helpful resources to get started.
PROTECT YOUR IP
Assess your budget, choose the right role, and understand tax and super obligations before hiring. ATO’s courses can help ensure your compliance.
BE WORKFORCE READY
5 KEY PILLARS OF SME MARKETING SUCCESS
In 2025, Small to Mediumsized Enterprises (SMEs) must adapt to evolving consumer behaviour, digital changes, and growing competition. Here are 5 strategies to help your business grow, attract leads, and succeed!
1. Website: Your Digital Storefront
Ensure your website is mobile-friendly, fast, and SEO-optimised with clear call-to-actions (CTAs) to guide visitors, while prioritising security and fast load speeds to keep them engaged and reduce bounce rates.
2. Google Ads: Instant Leads & Conversions
Target high-intent keywords for immediate visibility, use dedicated landing pages to improve conversion rates, and retarget non-converting visitors to maximise results.
3.
Social Media Ads: Scaling Brand Awareness
Focus on compelling visuals and video content while using targeted audience segments for precise reach, and capture leads directly on platforms like Facebook and LinkedIn to drive engagement.
4. SEO: Long-Term Growth Strategy
Optimise for local SEO and high-intent keywords, enhance site speed and technical SEO for improved rankings, and build high-quality backlinks to ensure sustained visibility.
5.
Organic Social Media Content: Build Your Brand
Post consistently to stay top-of-mind, use short-form videos to boost engagement, and interact authentically with your community to build trust and loyalty.
5 WAYS
1. Networking
Attend local events, markets, or sponsor activities to raise awareness and reach new customers through word-of-mouth.
LEVEL UP YOUR SME MARKETING More information | business.gov.au
2. Referral Schemes
Encourage your current customers to refer friends and family with incentives, such as discounts for both parties.
3. Online Reviews
Boost credibility and attract new customers by gathering positive reviews and sharing them on your website or other platforms.
4. Partnering with Other Businesses
Collaborate with complementary businesses to expand your customer base and offer joint promotions.
5. Social Media Presence
Maintain an active, engaging social media strategy with regular posts and paid advertising to attract new customers and build a loyal community.
the missing link for growth.
The Power Platform You’re Not Using Enough
BY EVITA IRVINE
In an industry built on creativity, connection, and craftsmanship, strong relationships are everything. For wholesalers and retailers in the gift, homewares, fashion, and gourmet food sectors, there’s one platform where real business conversations are happening every day: LinkedIn.
Once seen as a space mainly for corporate suits and recruiters, LinkedIn has transformed into the go-to place for building meaningful B2B connections — and for those of us in product-driven industries, it’s becoming a game-changer.
According to Forbes, LinkedIn now has over 14 million users in Australia as of 2024 — that’s more than half of the country’s population, and importantly, a significant share of the professional workforce. It’s where buyers, store owners, distributors, and brand founders are networking, sharing, and growing their businesses. For wholesalers or retailers, LinkedIn is no longer a “nice-to-have.”
It’s the number one B2B networking platform, with HubSpot research confirming it’s 277% more effective for lead generation than Facebook or Twitter. In industries like ours, where
LinkedIn now has over 14 million users in Australia.
277% more effective for lead generation than Facebook or Twitter.
trust and relationships drive buying decisions, LinkedIn offers a direct route to connect with the right people — decision-makers, buyers, and brand collaborators.
While other social platforms are crowded with consumer noise, LinkedIn’s community is about business — real conversations, trend sharing, and opportunity hunting. Whether you’re showcasing your new homewares collection, launching a seasonal gourmet range, or announcing your stand at a major trade fair, LinkedIn gets your news in front of the people who matter.
FUN FACT: Midweek mornings are prime time for LinkedIn engagement, with Wednesdays and Thursdays between 8am-11am seeing the highest interaction, according to LinkedIn’s own engagement studies. That’s the perfect time to showcase your beautiful products, event highlights, or industry insights.
And the best part? LinkedIn isn’t just for the big players.
Whether you’re a familyrun gourmet brand, an emerging fashion label, or an established wholesaler, LinkedIn offers an incredible opportunity to build visibility and connect with serious buyers — without needing huge marketing budgets. It’s a perfect addition to your other social media channels to grow your brand visibility and reputation and increase leads!
Make LinkedIn Work for Your Business
— Here’s How:
Show Up Consistently. Post updates, stories, or product highlights at least once a week to stay top of mind.
Use Prime Posting Times. Midweek mornings (Wednesdays and Thursdays, 8am-11am) are when your audience is most active.
Tell Your Brand Story.
Share your journey, values, and the passion behind your collections — people connect with people.
Engage With Others.
Comment on industry trends, congratulate partners on milestones, and join relevant discussions.
Share Insider Content.
Give a sneak peek behind the scenes — whether it’s your newest product drop, a day at the trade fair, or the craftsmanship behind your gourmet range.
Be Authentic.
Forget corporate jargon. Real, genuine stories and voices perform best on LinkedIn.
In today’s fast-moving digital world, being active and authentic on LinkedIn isn’t just a great idea — it could be your missing link for building reputation, driving relationships, and boosting your business growth.
So if you haven’t updated your business profile, shared a success story, or connected with a new potential partner lately — now’s the time — and make sure you connect with us!
Join now!
AGHA MEMBERSHIP
The Australian Gift & Homewares Association (AGHA) is the leading and peak industry body representing the interests of both wholesale and retail businesses in the Australian gift and homewares industry.
AGHA provides its members with a range of dedicated services, support and opportunities to assist the running of their business. Choose more than a trade fair. Choose an association. Choose AGHA!
