AGHA Industry Magazine Autumn 2025

AUTUMN

2025

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40.

45.

Fall into the season with our autumn edition! Boost your skills with AGHA Academy webinars, explore Jamie Oliver’s latest collection with Lifetime Brands, get inspired by Pantone’s Colour of the Year, and so much more. Plus, enjoy a sneak peek of the 2025 AGHA Industry Survey results.

in this issue

10. your industry snapshot.

20. lifetime x jamie oliver.

24. unlock the potential of digital products.

30. talking shop.

34. mocha mousse.

38. seasonal essentials.

54. packaged to sell.

58. success toolkit.

UNLOCK GAME-CHANGING INDUSTRY INSIGHTS FOR YOUR BUSINESS GROWTH “A fabulous initiative by AGHA.” - Jo (Send A Gourmet Basket) THE THE DIGITAL DIGITAL EDUCATION EDUCATION PROGRAM PROGRAM FOR THE THE GIFT GIFT & & HOMEWARES HOMEWARES FOR INDUSTRY INDUSTRY PROVIDING PROVIDING TOP-TIER TOP-TIER EXPERT EXPERT DELIVERED DELIVERED CONTENT. CONTENT.

Unlock Unlock success! success! Whether Whether you’re you’re a a retailer retailer or or a wholesaler, wholesaler, the the AGHA AGHA Academy Academy is is your your a ultimate ultimate resource resource designed designed to to empower empower your your business.

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contents.

24.

unlock the potential of digital products.

06.

from the ceo.

Are Digital Products The Revenue Boost You Need?

08.

30.

10.

A Look at the Changing Face of Retail

meet the team. your industry snapshot.

talking shop.

58.

success toolkit.

20.

lifetime x jamie oliver.

AGHA INDUSTRY MAGAZINE Australian Gift & Homewares Association, agha.com.au ABN 49 061 196 290 Unit 58, 11 - 21 Underwood Rd, Homebush NSW 2140 PH 02 9763 3222 membership@agha.com.au sales@agha.com.au CONTRIBUTERS Emilia Andriamora, Cindy Dinh, Evita Irvine, Jacinta Webb Publishers’ indemnity: This publication is published by Australian Gift & Homewares Association (AGHA). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, AGHA accepts no liability for materials created by others. AGHA further excludes all rights, remedies, guarantees, conditions and warranties in respect of goods or services from your use of any of the publication to the extent permitted by law. AGHA does not warrant the accuracy of the content in this publication. The content is provided to you “as is” and on an “as available” basis and on the condition that you undertake all responsibility for assessing the accuracy of the content and rely on it at your own risk.

packaged to sell.

Design Tips for Enticing and Winning Customers

First Looks at the 2025 AGHA Industry Survey

Big Love for Jamie Oliver’s New Collection

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Tips and Tricks for Business Success

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60.

Pantone’s Colour of the Year for 2025

Peak Investment Partners

mocha mousse.

investment market insights.

36.

who’s new.

Hawaiian King Candies: A Legacy of Sweetness, Sustainability and Aloha

38.

seasonal essentials.

Autumn/Winter Must-Haves

52.

going digital.

How to Maximise E-Commerce Sales

03.

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from the ceo.

Welcome to the Autumn Edition of the AGHA Industry Magazine!

“Thank you for being part of our community.”

The start of the year has undoubtedly presented its challenges for the retail industry. Many of our members have been navigating oversaturated markets, rising operational costs, rapidly advancing technology, and increasing cost-of-living pressures — all of which have significantly impacted consumer spending behaviours. However, despite these obstacles, there are signs of optimism on the horizon.

In February, we received welcome news with an interest rate cut, which we hope will play a vital role in restoring consumer confidence. Even more encouraging, just this week, we learned that Australia’s longest per capita recession since WWII has finally come to an end. After a record seven consecutive quarters of declining GDP per

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person, recent figures indicate that the economy is gradually improving, with positive momentum heading into the new year.

The challenges faced by the retail sector also left their mark on the recent AGHA Gift + Home Expo (including Sydney Gift Fair). However, we were pleased to report that we secured as many stand holders as we did last year, and we welcomed thousands of buyers eager to place orders and discover new, innovative products.

It was a fantastic opportunity to reconnect with so many of our valued members, and at our General Meeting, we introduced exciting changes for the 2026 trade fair. As always, we would love to hear your thoughts and feedback on these developments, so please feel free to reach out.

Initial responses to our survey indicate a strong desire for more networking and educational opportunities.

In response to this, we’ve launched AGHA Member Connect, with our first networking event scheduled for Melbourne on 25th March. We are also excited to share information about the upcoming AGHA Academy, which will offer valuable resources and insights for our members in the near future.

We hope you enjoy reading this edition of the AGHA Industry Magazine. Thank you for being part of our community, and we look forward to continuing to support and grow together through the rest of the year and beyond.

Anita Campbell

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meet the team.

The Powerhouse of Connection & Growth

BY JACINTA WEBB

What’s the most memorable interaction you’ve had with an exhibitor at the event?

ANTHONY

STEPHEN

When it comes to connecting Australia’s best wholesalers and retailers; the AGHA Sales Team is where business magic happens.

Making sure everything runs smoothly is powerhouse duo, Anthony and Stephen, who ensure exhibitors have a seamless experience right from the initial booking, an integral component to the success of AGHA Events.

— it’s about creating a vibrant, thriving marketplace where business relationships grow and new opportunities flourish.

“Our job isn’t just to sell stand space; it’s about providing education, business services, and all-around support to ensure exhibitors have a successful experience. We assist in finding the right space for each exhibitor, maximising brand exposure, and facilitating ongoing relationships that extend beyond the event itself.”

The Sales Team work closely with exhibitors to ensure that every opportunity is maximised. Their work goes beyond simply filling stands

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What’s your favourite part of AGHA Events?

DUO: Having attended the Gift Fairs for several years, our favourite part of AGHA Events is meeting passionate exhibitors and seeing their creativity in action. The stands at these events are a true reflection of the dedication and enthusiasm these exhibitors have for their work.

We love witnessing the effort and innovation that goes into creating such engaging and visually stunning displays.

What makes AGHA Events even more special is the sense of community we’ve built. Exhibitors often tell us that the AGHA team delivers the best customer service in the industry, and it’s incredibly rewarding to be part of a team that’s known for providing that level of support.

ANTHONY: One of my memorable interactions is when a first-time exhibitor attended the AGHA Melbourne Gift Fair in a 3x3m2 stand. They had no expectation at all however they managed to secure a big contract with a buyer who manages the gift shops in all the Australian airports – this transaction set up this exhibitor to be able to grow their presence in the industry for years to come.

STEPHEN: There have been many memorable moments, but one stands out. A new wholesaler, who had been exhibiting for a year, received her first major order from a large homewares chain at her third event. She was ecstatic, knowing her hard work was finally paying off.

It was a moment of success for her, and seeing her excitement was so rewarding.

Seeing businesses grow and return year after year is what makes AGHA Events meaningful and worthwhile. It’s about lasting success, not just one event. Ready to expand your market share? Contact Anthony and Stephen at sales@agha.com.au today!

your industry snapshot.

Here’s a sneak peek at the gift and homewares industry based on AGHA’s survey. A diverse range of individuals from the gift and homewares sector shared their feedback with us, including current and former members, wholesalers, and retailers.

Demographic Insights For The Gift and Homewares Sector Main Product Categories in Your Industry

Fashion & Jewellery Gift

54%

25%

Beauty & Wellness

12% Homewares

35% 10.

Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

Other

20% Outdoors

10% Food

Stationery

Kitchen

11%

10%

6% Pet

4%

Business Types in Your Industry

30% Wholesalers

67%

12%

15%

Importers

Retailers

31-50

6-10

51 & Over

11-20

Prefer Not to Say

Other

Manufacturers

Business Scales in Your Industry (Employees) 1-5

8%

2% 4% 1% 3%

7% 14%

69%

21-30

5%

Business Stages in Your Industry Development (planning to launch)

15%

Start Up (the first few years of operation) Expansion (building the business)

42% 30%

Transition (looking to re-invent) Established (not looking to transition or expand)

8%

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Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

Outlet Quantities in Your Industry

47%

13%

12% 12%

1 Outlet

Online Only

2-4 Outlets

Moving Online

5 or More Outlets

Moving into Outlet

Online & Outlet(s)

Home Based

8%

7% 1%

1%

Industry Needs & Interests Services Your Industry Would Like to See Discounted Marketing/Design Services

32%

MicroCredentials

7%

Discounted Business Partner Services

9% 23%

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IR/HR Advice

6%

Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

Gala Dinner

8% Networking Opportunities

Industry Awards

35%

35%

More Events

30%

32%

Training Courses/ Mentoring

Conferences

Industry Information

Access to Business Brokers

Affiliation with International Fairs & Events

32%

15%

4%

25%

Other

Events You’re Interested in Attending 47%

37%

31%

25% 22% 16%

16% 11%

8%

9% 6%

Conferences

Webinars (AGHA Academy)

State Chapter Networking Events

Training Professional Development

Gala Dinner

No Additional Events

Smaller Trade Gift Fair

Awards Night

Other

Table Top Events with Speaker

Think Tank Get together

your industry snapshot.

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Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

Why Wholesalers Exhibit at Trade Events 63%

Branding & Awareness

88%

Connect with New Customers

68%

Connect with Existing Customers

57%

To Write Orders To Present or Launch New Products, Take Pre-Orders

52%

Why Retailers and Visitors Attend Trade Events

88% Connect with New Suppliers

29%

71%

Connect with Existing Suppliers

Spend Their Purchase Budget

AGHA Publications Read by Your Industry

Industry Newsletter (Trade & Trends - Email)

38%

None

31%

Website News Article

17%

Webinars or Recorded Content Online Catalogues or Magazine

35%

14.

Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

10%

Printed Buyers Guide

27%

Event Proceedings

7%

4%

Research Reports & White Papers

2% Other

Types of Events You’d Like to See More Large, Comprehensive Trade Shows with A Wide Range of Exhibitors

61%

Networking and Learning Events with a Heavy Focus on Education

23%

A Hands-on Experience with Product Demos, Interactive Sessions & Live Testing

30% 17% 31%

A Smaller, More Intimate Tabletop Event Day with A Focus on Targeted Networking and Discussions Global Sourcing Events in Australia

15% 21%

Consumer Events Outdoor or Pop-up Exhibitions

13%

Virtual or Entirely Online Events

15%

Hybrid Venues that Offer Both In-person and Digital Options

Networking Opportunities You’re Looking for at Trade Events Roundtable Discussions with Industry Leaders

20%

Informal Networking Opportunities

50%

VIP or Members-only Events

20%

Global Virtual Networking Events

20%

Careerfocused Networking

12%

Opportunities for 1-on-1 Meetings with Exhibitors

25%

Formal networking sessions

24%

7% Other

15.

Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

The Personal & Professional Development Programs You Find Most Valuable 64% 59%

46% 39% 35% 29%

20%

17% 12%

11% 4%

16.

20%

6% 7%

9%

6%

2%

Sales Techniques

WHS

Discussion Panels

Merchandising

IR/HR

Social Media

First Aid

Product Demonstrations Career Development

Marketing

Industry Trends & Innovations

Sustainability

Costing For Profit

Case Studies & Best Practice

Legislative News

Leadership

Keynote Industry Leaders

Other

your industry snapshot.

Results of AGHA 2025 Survey from 566 respondents as of 10 March 2025. Please note that respondents had the option to select all that applied or opt out of questions.

7%

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T r O P S PAS *

Giveaway

WINNERS! 1. Nadine Levitan from Ruby’s Gifts (VIC) 2. Jeff Reynolds from Valley Road Nursery (VIC) 3. Lisa Exton from Big Buy Garden Imports (SA) 4. Liz Pertzel from Boutique on Green (NSW) 5. Angela Jane Swan from Chirp and Co (TAS) ONLY AT

*T&Cs Applied.

Are you an Australian Made Licensee?

Secure your spot in our Australian Made Pavilion at the AGHA Melbourne Gift Fair!

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Women & Leadership Australia is offering partial scholarships (up to $5,000) to support women working in Retail & Wholesale to access world-class leadership and workplace skills programs.

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Program Impact Participants have seen remarkable growth in their leadership abilities and career paths. Here’s what they achieved:

89% Graduates gained the confidence to step into senior leadership.

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78% Became more effective at giving feedback and managing conflict.

78% Saw career progression improvement

Take the Next Step in Your Career Nominate yourself or a colleague and submit your expression of interest today

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The Jamie Oliver ‘Big Love’ collection serves to invite home cooks to transform every meal, inspiring more cooking and entertaining by bringing joyful and practical solutions to serving and dining.

lifetime x jamie oliver.

Big Love for Jamie Oliver’s New Collection with Lifetime Brands FROM LIFETIME BRANDS AUSTRALIA & NEW ZEALAND

The powerhouse that is Lifetime Brands has joined forces with Jamie Oliver. This formidable partnership heralds the launch of an all-new dinnerware and serveware collection curated by and named after Jamie’s personal sign-off. ‘Big Love’ embodies the chef’s passion for getting loved ones around the table to share good food and good times.

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“With Big Love, every meal becomes a chance to celebrate” says Matthew Canwell, Lifetime’s President International.

“The collection itself is a catalyst for inspiration within the home. We know that food is so much more than ingredients on a plate. It’s the people you welcome around your table, the love and care you put into making delicious food, and the good times you share. Together with Jamie, we’re beyond proud of this range” comments Matthew.

Jamie says, “Ever since I first started creating my cookbooks, I’ve been obsessed with tableware.

I’ve also always wanted to design a set that I could use in my books and TV shows – and so my new collection, Big Love, was born. When you’ve poured all that love into making delicious, beautiful food, you need something equally beautiful to serve and eat it from, right? My table is all about that effortless, eclectic feel – I love it when the whole set doesn’t quite match – and that’s exactly what you get here, so whether you buy one piece or the whole lot, mealtimes will always be special.”

Matthew continues: “Food trends, lifestyles, family

“When you’ve poured all that love into making delicious, beautiful food, you need something equally beautiful to serve and eat it from, right?”

– Jamie Oliver.

structures – everything is changing and more fluid than it ever has been. We are constantly adapting to the needs of the market and when it comes to food, consumers love and need simple solutions that feed emotions as well as offer practical solutions. Big Love stands out from the rest with a distinctive purpose that enables a better and more joyful mealtime.”

Megan Van Someren, Chief Commercial Officer at the Jamie Oliver Group says, “Jamie and our creative teams have worked closely with Lifetime Brands to design a range that captures the vibrant yet welcoming personality of the Jamie Oliver brand.

Dishes can be used in multiple ways; the epic roaster is ideal for preparing roast vegetables, meats, lasagnes, casseroles, potatoes and so much more. This versatility combined with gorgeous and considered design, is what really makes our range distinctive from anything else available in the market.”

“The range is packed with personality and purposefully designed for sharing, serving and mixing and matching” adds Matthew “The Joy Jug is a great example – it’s simply a jug that brings joy! It looks great on the table or on a countertop. Fill it with custard, cocktails or even flowers. The

“We unveiled Big Love on the global stage at Ambiente in February and the range has exceeded all expectations – the response has been incredible.”

– Matthew Canwell, Lifetime’s President International.

ethos is reflected in the names of every piece – from the Pass Me Platter to the Dishy Bowls and Everything Plates, each piece meets multiple and different consumer needs and missions. Plus each item is packaged in impactful gift box packaging that is eye-catching on shelf and exciting to unbox.”

The ‘Big Love’ has already started with previews on social media including Joe Wicks’ lunch at Jamie Oliver’s house with images of a gorgeous lunch featuring the collection posted to over 4.7 million Instagram followers.

“We unveiled Big Love on the global stage at Ambiente in February and the range has exceeded all expectations – the response has been incredible. To celebrate the

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launch Jamie joined us in person for a very special brunch with our customers at the show. Meeting and greeting both buyers and the press, the passion and excitement about Big Love simply radiated from Jamie.

Much to the delight of visitors this was followed by an appearance on our stand! The excitement was tangible and it has set the tone for a huge year ahead” says Matthew.

The Jamie Oliver ‘Big Love’ collection includes everything needed for everyday meals, special family feasts and big bakes, with everything from mugs and jugs to plates and sharing platters,

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serving bowls as well as pie and roasting dishes. The beautifully simple statement pieces are carefully designed in organic, fluid shapes to inject existing homeware collections with new and useful design. Products are available in Australia and New Zealand now.

Lifetime Brands will showcase the Jamie Oliver ‘Big Love’ range along with leading brands from its full portfolio at the AGHA Melbourne Gift Fair 2nd - 6th August at Stand 201.

lifetimebrandsau.com lifetimebrandsnz.com

lifetime x jamie oliver.

THE LIFETIME AUSTRALIA & NEW ZEALAND TEAM Andrew Luttrell General Manager Australia and New Zealand a.luttrell@lifetimebrands.com +61(0)411 818 573 Pippa Tabron Head of Country New Zealand p.tabron@lifetimebrands.com +64(0)275 347 225 Nayan Naran National Sales Manager Australia n.naran@lifetimebrands.com +61(0)410 629 261

unlock the potential of digital products.

Are Digital Products The Revenue Boost You Need?

BY EMILY OSMOND

Emily Osmond is an online marketing strategist and educator, with a particular interest in helping educational-focussed online businesses to attract more happy customers.

Emily’s own online programs have helped more than 1,000 business owners worldwide, while her podcast – The Emily Osmond Show – launched as one of Apple Podcast’s ‘New and Noteworthy’ shows, and now boasts listeners in more than 100 countries.

Let me paint the picture.

Imagine you sell baking supplies. You have hundreds or thousands of customers who are already purchasing their products from you to help them make their favourite desserts.

Now consider for a moment what else these customers might want or need…

Help with their biscuit decorating technique?

Recipes for ‘knock-yoursocks-off’ cakes for their kids’ birthday parties? Or perhaps training to perfect those French macarons to the exact crispy yet chewy texture we all love?

This is where digital products – such as online courses, classes, guides or e-books – come in.

As opposed to physical products, which require managing inventory, handling logistics, and investing funds upfront into goods in the hope that your customers will buy them, digital products offer a huge opportunity to not

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only increase your profits, but to serve your customers in new and exciting ways.

In fact, the e-learning market was worth more than $210 billion in 2021 and it is projected to be worth a staggering $840 billion by 2030, according to GlobalNewswire.

And after helping more than 1,000 small business owners via my own digital products, I have been able to recognise patterns in what works best and the opportunities that this industry holds for businesses looking to diversify their revenue streams.

1. Create once, sell many times There’s work upfront to create your helpful class or guide – whether you do it in-house or enlist outside talent to be your ‘expert’.

But once that digital product is finalised, you can sell it 100 times, 1,000 times or 10,000 times or more. In other words: you now have a very scalable and leveraged offer in your business that requires little to no additional time or money to deliver it to your customers.

2. Expand your reach without expanding your physical footprint If you own a local store and you have no ambition of expanding your physical

footprint, but you know that you have a wider audience following you online, then you have an opportunity to create an online product to delight them with, no matter where they are in the country, or even the world. Added bonus: you’re no longer limited to the space of your physical store or the size of your team – you could serve thousands of customers in a single day online.

Digital products offer a huge opportunity to not only increase your profits, but to serve your customers in new and exciting ways.

3. Increase your revenue, without buying more stock A very attractive benefit of digital products is that you don’t need to invest huge funds into products ahead of time, organise storage or risk unsold goods.

Whether you price your digital products at a lower

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Digital versus physical products is the ability to test, pivot, and refine in real time as you learn what appeals to your audience.

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price for higher volume, or a higher price for lower volume, you have the potential to add a highly profitable revenue stream to your business: no stock required.

4. Stay agile in a fast moving world A key difference of digital versus physical products is the ability to test, pivot and refine in real time as you learn what appeals to your audience. For instance, perhaps your first online class didn’t sell quite

as well as you hoped? Tweak the messaging, add another lesson based on feedback, or create a new course next week. You could even bundle your digital products with physical products to increase the overall order value, use your digital products as a lead magnet to grow your email list or promote them in a giveaway to grow your audience. The ways in which you can leverage digital products to help drive your business goals are really only limited by your imagination.

5. Build brand loyalty, serve your customers in more ways Perhaps once your customer receives their product, there’s a QR code they can scan that takes them to a short video tutorial helping them to use their new purchase.

There, alongside that video, is a special offer to purchase a more advanced tutorial to help them to really maximise their purchase. Not only does this help to support and delight your customers – and their engagement with your goods – but it can also drive up lifetime customer value, meaning that you can unlock more overall profit in your business.

Getting started with digital products doesn’t have to be complicated, and you can begin small and test the waters. I recommend choosing one small problem that makes the most sense to help your

customers with. Next, decide on the format of your digital product – whether that’s a PDF guide, video tutorial, templates or recipes. I see my clients all too often putting off the creation – and finalising – of their online courses and guides because they get stuck in perfectionism. So adopt the approach that ‘done is better than perfect’ and remember that you can always expand on and update it later.

Then once your product is created, start introducing it to your customers through your website, email list, and social media. You can even invite a small group of customers to test it out and give you feedback so you know that you’re on the right track.

So it’s over to you: have fun and get creative introducing digital products into your business, and take inspiration from what you see other innovative businesses doing.

‘Done is better than perfect’ and remember that you can always expand on and update it later.

For more help creating your first digital product, check out Emily’s free guide at emilyosmond.com/free or get in touch with Emily at hello@emilyosmond.com

unlock the potential of digital products.

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talking shop.

A Look at the Changing Face of Retail

BY BRENDAN NEWELL, VP OF PRODUCT – RETAIL, RETAIL EXPRESS BY MAROPOST AND REBECCA BRAGA, PARTNER MANAGER – RETAIL, TYRO Australia’s gift and homewares sector continues to be fiercely competitive, with retailers frequently looking for creative solutions to drive foot traffic to physical stores. One of the cornerstones of a successful retail business in this environment is a robust Point of Sale (POS) solution. Indeed, an effective POS system, combined with an integrated payments solution, underpins the in-store experience by streamlining operations, enhancing the customer experience, and building loyalty in an evolving market.

One of the cornerstones of a successful retail business in this environment is a robust Point of Sale (POS) solution.

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POS Features that Improve Operational efficiency Here are some of the POS features retailers should consider, according to Retail Express by Maropost, a cloudbased POS software provider.

Unified Inventory Management Managing inventory across multiple locations – whether stores, warehouses, or online channels – requires a single source of truth. A unified inventory solution helps retailers avoid stockouts or overstock challenges, both of which can significantly affect sales. This is especially important for stores with diverse product ranges or seasonal inventory, where demand can fluctuate quickly.

Customer Experience Tools POS systems with built-in loyalty programs, automated discounts, and personalised offers are essential to building a faithful customer base. By capturing customer details during checkout, retailers can target specific promotions that encourage repeat visits, creating a tailored shopping experience that drives engagement and maximises sales potential.

entry, minimise errors, and ensure smoother operations, ultimately promoting operational efficiency and a better customer experience.

Real-time Reporting POS solutions that provide real-time insights into sales trends, supplier performance, and in-store traffic give retailers a view on how their business is doing right now. This data helps inform decisions Integration with Key Systems such as stock ordering and Retailers today are looking staffing schedules, ensuring for seamless connectivity businesses can stay agile and between their POS, accounting responsive to customer needs. software, e-commerce platforms, and payment Retail Express centralises systems. Integrated systems inventory data and reduces help to reduce manual data manual tasks. Its automated

replenishment tools help forecast demand accurately, avoiding costly overstock or stockouts, while its supplier management feature helps track performance and delivery times for more effective stock planning.

The Rise of Omnichannel Retail As e-commerce continues to accelerate, Australian retailers are adopting omnichannel strategies to create a consistent 360° experience for customers across both digital and physical platforms.

The integration of online and offline experiences is crucial to ensuring customer satisfaction and loyalty.

Retail Express enhances this omnichannel approach by providing retailers with the tools to offer “Click & Collect” services, real-time stock synchronisation, and even an “endless aisle” that ensures customers can order products from other locations, helping secure sales that might otherwise be lost.

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In addition, Retail Express supports omnichannel gift vouchers – gift cards that are redeemable both online and in-store – providing customers with flexible spending options while also driving traffic across all retail channels.

Integrated Payments At the heart of these innovations is Tyro’s integrated EFTPOS solution which helps retailers streamline transaction processes while delivering an effortless checkout experience that is essential for modern consumers.

Through the partnership between Retail Express and Tyro, retailers benefit from integrated EFTPOS solutions that offer fast, easy and secure transactions – thereby reducing manual entry errors and streamlining the payment process.

In the competitive retail landscape, offering a smooth and frictionless checkout experience is essential for building loyalty and increasing sales. By simplifying payment processing,

enhancing security, and integrating payments with key business systems, Tyro is helping Australian retailers optimise their operations while meeting the evolving demands of consumers.

By integrating POS and payments solutions, Tyro and Retail Express are positioning retailers for success in an increasingly digital and fastpaced world - ensuring both customers and businesses benefit from a modern, efficient, and enjoyable shopping experience.

Offering a smooth and frictionless checkout experience is essential for building loyalty and increasing sales.

CONTACT | Ben Shaw bshaw@tyro.com 0430 375 863

32.

talking shop.

CONTACT | Troy Netreba troy.n@retailexpress.com.au 0478 123 188

mocha mousse.

Pantone’s Colour of the Year for 2025

BY EMILIA ANDRIAMORA

For the 2025 season, you may be wondering which colours you should consider for manufacturing your new range, or which colours you should be stocking next.

Consider Pantone’s Colour of the Year – Mocha Mousse. Pantone’s vision for 2025 is linked to ideas of indulgence and luxury.

According to Pantone, Mocha Mousse “nourishes our senses.” In addition, it can be incorporated into a variety of colour palettes adding a touch of sophistication.

A relaxed and elegant palette proves successful as seen through Skims’ collaboration with The North Face.

Embracing warm brown tones, Skims and The North Face created a collection of winter wear that sold out instantly. The success of this campaign highlights the value consumers place on

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timeless and versatile fashion pieces. Linens Unlimited are the perfect example of elegant yet relaxed, as seen through their ‘Rustic Linen’ collection.

The Carmen Rust & White Cardigan specifically, shows how simplicity is key in fashion.

On the other hand, Mocha Mousse can be used to create a unique blend, mixing warm and cool tones to generate a vibrant and exotic environment. This could mean mixing Mocha Mousse with Pantone’s Blue Curacao.

Linens Unlimited’s Carmen Rust & White Cardigan

Pantone’s vision for 2025 is linked to ideas of indulgence and luxury.

For example, you may choose to create bright blue coasters to fit in an otherwise warm dining area or taking KaLaf Artwork’s mixed media art piece, North Cronulla Rock Pool and adding that as the featured artwork in any warm-toned room.

It goes without saying that Mocha Mousse is versatile.

Despite being a luxurious colour, Pantone’s Mocha Mousse promotes everyday comfort through its warmth.

Like Hostwin, consider mixing with any pinks and greens for a natural and soft floral arrangement.

Whether you’re in gifting, homewares or fashion, consider creating products that will not only appeal to a consumer’s sense of comfort, but also seasonal trends. Although trends are not the most sustainable, a colour like Mocha Mousse is timeless. It provides a strong and versatile base. It can be incorporated in natural, luxurious or soft settings, giving you the opportunity to play around; whether you love vibrant colours or relaxed and elegant moods, Mocha Mousse will seamlessly blend into any environment.

KaLaf Artwork’s North Cronulla Rock Pool

Hostwin

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who’s new.

Hawaiian King Candies: A Legacy of Sweetness, Sustainability and Aloha

BY CINDY DINH

At Hawaiian King Candies, the philosophy ‘We grow what we produce’ is proudly embraced.

Pineapple and Lychee Chewy Candy

Although a new face to AGHA, for over forty-four years, Hawaiian King Candies has stood as Hawaii’s premier maker of chocolate-covered macadamia nuts and roasted macadamia nuts. With unwavering dedication to quality, Hawaiian King Candies has earned global trust, delighting customers with its premium products — especially its signature chocolate-covered macadamia nuts. These confections are crafted using the finest macadamia nuts, grown and harvested with care at the company’s Island Princess Orchard Estates on the Big Island of Hawaii.

Coated with rich, velvety chocolate made from exclusive formulas, each bite is a true Behind the Scenes

The Original: Mele Mac Chocolate Covered Pineapple

Macadamia Popcorn Crunch

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taste of paradise. At Hawaiian King Candies, the philosophy ‘We grow what we produce’ is proudly embraced.

But their story extends far beyond just macadamia nuts.

Through their sister brands, Island Princess and Coffees of Hawaii, the company expanded their range of delightful Hawaiian-made treats, snacks, and premium coffee. Together, these companies have become synonymous with quality, tradition, and the spirit of aloha.

Island Princess, their popular confectionery brand, has been making local confections and beloved Hawaiian snacks for over 34 years. From ‘Mele

Island Princess

Macs’ and ‘Choco Mochi’ to ‘Caramel Macadamia Popcorn’, Island Princess products have been a part of many childhoods across Hawaii. These iconic items have become staples of local culture and are always cherished in gifts shared with family and friends. As Hawaiian King Candies continue to grow and innovate, they remain committed to the timehonoured tradition of delivering excellent quality in every item.

One of the cornerstones of their operations is a commitment to sustainability.

Guided by the practices of Malama Honua, or “to care for our Island Earth,” the company focuses on sustainable farming

Coffees of Hawaii

methods that nurture the land and ensure its health for future generations. Their farms on the Big Island of Hawaii and Moloka’i are not only home to their macadamia orchards, but also play a pivotal role in their journey toward environmental stewardship.

As part of their comprehensive approach, Coffees of Hawaii operates from the picturesque Island of Moloka’i. Here, they grow, harvest, mill, and roast estate coffees under the Coffees of Hawaii brand. By controlling every step of the process, from seed to cup, each batch of coffee ensures a true reflection of Moloka’i’s unique environment. This dedication to excellence allows the business to offer

premium specialty coffee that shares the warmth and essence of Hawaii in every sip.

Hawaiian King Candies and its sister companies are dedicated to being “100% MADE IN HAWAI’I.” Their commitment to quality, sustainability, and community is at the heart of everything they do, along with the mission to share the love, flavour and spirit of Hawaii with the world — one bite at a time.

So next time you enjoy a Hawaiian King Candies treat, know that you are savouring a product rooted in tradition, care, and a deep respect for the land.

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seasonal essentials. 01.

Clare Makes Candles Effortlessly refresh any space with Australian-made room sprays. Each spritz delivers long-lasting Australian botanical fragrances — perfect on their own or paired with a matching candle for a complete experience.

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Romy Louise Candles that blend timeless minimalism with artisan craftsmanship, effortlessly enhancing any decor. Handpoured on the Gold Coast, their vegan, non-toxic range offers exclusive, affordable luxury for moments of serene escape.

Bronze Betty ‘Medium Bronze Triceratops Sculpture’ for the Melbourne Museum. From homewares to hardware, Bronze Betty do it all. Discuss your bespoke bronze and brass inspirations today.

04.

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JessArtistry ‘Teal Tranquility’ showcases vibrant aqua and teal hues, bringing serenity and elegance to any space. Pair it with the stunning “Monarch Dome” and “Graphium framed” butterflies for a unique, harmonious display.

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Bedding Bundler The easy way to keep your sheets neat!

Australian-owned and designed bands, their products help you store and identify the correct sheet and bedding size every time. FOLD - STRETCH - STACK - RELAX.

Dreamtimez Enjoy your dining experience with this Dreamtimez Set of 2 Stainless Steel Wine Goblets. Each culturally unique piece tells a story.

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Wildside Gifts An outstanding range of solid sterling silver jewellery representing a small part of the remarkable fauna and flora of Australia. All pieces are uniquely designed in-house.

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Harlequin Toys Hot Air Balloon.

Beautiful and easy-to-assemble. This popular gift is perfect for all ages and is available in three colour styles.

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Outer Island A pocket of paradise creating sustainably made plastic-free products celebrating Australia’s native plants, animals and habitats.

Sales support conservation, and all products are 100% Australia-made.

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Sweet Disorder A quirky gift company offering unique ‘remedies’ for every occasion, spreading joy and fun through delightful products.

Guaranteed smiles await!

6 Cats and A Camel An extensive and varied range of vibrant photographic greeting cards with themes to suit all occasions.

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Eco Seed to Skin Skincare sustainably — from seed to skin! Eco Seed to Skin grow, harvest, and create with their certified organic grown herbs. They are 100% solar-powered and have zero-waste packaging. With 20 years of expertise, awards, and education, they deliver true eco-sustainability.

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Tolu Australia Discover matching father-son swimwear that brings families closer, crafted sustainably with bold designs. Cherished memories await!

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Charlie Bears Affordable, collectable and lovingly made by hand, each bear has their own unique characteristics and that is why only Charlie Bears are known as “the bears with personalities.”

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seasonal essentials.

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15.

Essential Import & Export An assortment of scarves, wraps and belts. Horses symbolise strength, speed, and success, embodying nobility and power.

Australian Bush Spices Discover the essence of Australian cuisine with innovative products, designed to make cooking with bush food simple, delicious, and a part of your everyday routine.

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Garden Tools Australia High-quality, indestructible tools made from marinegrade aluminium. Proudly supplying Australian-made, durable, long-lasting garden tools for both wholesale and retail customers across the country.

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Candle Bark Creations Designing, manufacturing and distributing greeting cards with personality for over 20 years. Based in Alexandria, NSW, their passionate team continuously create new cards, embracing new ideas and trends to suit every kind of shop.

Zurit Enterprise Experience the wellness benefits of Premium Handmade Copper Water Bottles — ideal for detox, anti-inflammatory support, and eco-conscious living. Elevate your offerings with timeless craftsmanship.

Luminous Hearts Love & Devotion challenges the current paradigm in beauty, creating a CBD skin haven for a home spa experience with soul nourishment at the very heart of the brand.

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21.

Prestige Botanicals The most exquisite artificial flowers and greenery in the world, redefining the very essence of realism and luxury.

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Zurit Enterprise Explore Premium Handmade Copper Bracelets and Jewellery — crafted for wellness, style, and natural healing. Uplift your collection with timeless designs.

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24.

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Leather Lovers Vintage Fabric Duffel Bag (blue) with one big compartment and two zipper pockets on each side, making it the perfect multipurpose bag for travel, overnight, or camping.

Nourish Oils Combines the purity of essential ingredients, the elegance of affordable luxury, and the authenticity of a heartfelt journey. Each product is more than an oil — it’s a commitment to nourish your body, mind and soul.

Red Peg Laser A unique range of timber homewares designed and created at Red Peg Laser studio on the Sunshine Coast, Queensland. Beautiful, affordable and complimentary in any home or office.

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Arcadian Aroma Luxurious Middle Eastern and Mediterranean inspired candles, blending zesty citrus, woody oud, and delicate florals. Their scents evoke coastal serenity, sun-drenched landscapes, and timeless elegance, creating an uplifting, natural, and sophisticated ambiance in every space.

seasonal essentials.

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Allgifts Australia A wide range of thoughtful homewares and gifts for every occasion. A familyrun business in operation for over 40 years, creating quality designs and products including tea towels, aprons, tote bags, gardening range, coasters and more.

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Dr Chill Feel better with Dr Chill’s certified organic hemp oil, grown and produced in Byron Bay. Their boutique seed-to-shelf process delivers premium oils and balms for your wellness journey.

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Hum Honey Multi-award-winning cold-infused premium honeys in 15+ flavours, with a long shelf life.

100% Australian-owned, offering retail packs, gift boxes, and mini jars — the perfect artisan gifts.

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Cinnamon Creations Wholesalers of an eclectic mix of wooden jewellery, cotton and warm scarves, beanies wraps and ponchos of excellent quality.

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Purple Moon Collection Premium heat therapy solutions, trusted by Olympians and professional athletes. Their multipurpose heat wraps provide effective, natural relief — perfect for retailers seeking high-quality, in-demand wellness products.

Selfcare by Colordrop Chemical-free and environmentally conscious products that promote personal well-being while protecting the planet.

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Artisan Craft House Your gateway to exceptional gifts handmade in Australia, featuring the stunning and mouthwatering Candle Buffet candles, beautiful kiln-formed glass jewellery and “Framed Downunder” artworks.

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Little Bread Winner Keep your bread fresher for longer with Little Bread Winner’s eco-friendly bread bag. Made from recycled materials, it’s breathable, durable, and perfect for storing crusty loaves sustainably. Freshness meets sustainability!

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littlehoothoot Certified Australian-made stationery and art, inspired by nature. Each piece is thoughtfully crafted to bring warmth, joy, and a personal touch, perfect for any special occasion.

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Wholesale Mexican Handcraft Bringing Mexico’s cultural treasures to Australia. Showcasing stunning handmade Talavera pottery, wall décor, crosses, hearts, mirrors, textiles & more.

See their Frida Kahlo range too!

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Hum Honey Premium 100% Australian honey, sustainably harvested — pure, raw, and unheated. Offering honeycomb, creamed, cold-infused honeys, and beeswax products.

As well as retail packs, gift boxes, and custom-labelled mini jars for any occasion.

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Elsa’s Mini Emporium Specialising in miniatures, magnets, and quirky keyrings. Their eye-catching miniatures are perfect for window displays to draw attention from passing shoppers and can be tailored to any industry.

seasonal essentials.

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AGHA MEMBER

C ONNECT - in Melbourne Not yet an AGHA Member?

Join now and reap the benefits!

WHAT TO EXPECT? Join fellow AGHA members for a delightful evening with drinks, paella, networking and a tour of the Harry The Hirer Showroom.

Enjoy a chat with our Gold Business Partner, Austbrokers ABS, too!

going digital.

How to Maximise E-Commerce Sales

BY JACINTA WEBB

As we step further into a digital-first world, the pressure is on for retailers and wholesalers to transition to e-commerce successfully. However, launching an online store is not just about creating a website and listing products. It must accommodate today’s complex shopping habits and fulfill consumer expectations seamlessly. With insights from Saddle Creek Logistic Services, here’s how businesses can set themselves up for success.

1. Accommodating Multiple Order Profiles for Omnichannel Fulfillment As consumers demand a seamless shopping experience, both online and in-store, accommodating multiple order profiles has become essential. More than just an option, omnichannel is the new standard in retail, and it’s a major driver for growth.

“It’s important to recognise that different channels have different warehousing and fulfillment requirements — and to understand how to best accommodate them,” says Brian Mattingly, Vice President of Operations at Saddle Creek Logistics Services. Retailers must recognise the nuances

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More than just an option, omnichannel is the new standard in retail, and it’s a major driver for growth. of how orders differ in e-commerce versus brickand-mortar stores to ensure they can meet customer expectations efficiently.

For example, e-commerce orders tend to be smaller in quantity but may vary significantly in terms of units per order or units per line, creating logistical challenges. Retailers can avoid overselling or running out of stock by integrating advanced inventory management systems that provide visibility across all sales channels.

a consumer expectation,” says Bril Flint, Chief Strategy Officer at HumanN. Many consumers value faster shipping options. While younger customers (1829 years) are particularly focused on delivery time, older consumers (40+ years) prioritise delivery cost.

Retailers should look for ways to offer free or discounted shipping whenever possible.

Fast shipping options — such as same-day or next-day delivery — can be a differentiator.

2. Meeting Consumer Expectations: Delivery Cost and Time Are Critical

3. Free Returns and Product Availability: Consumer Expectations

Shipping concerns continue to dominate purchasing decisions. According to a 2024 Digital Commerce 360 survey, 70% of shoppers prioritise delivery costs, and 64% emphasise delivery time when making online purchases. These factors are second only to price in influencing purchasing decisions.

“Free shipping is definitely

Today’s consumers expect a smooth return process and quick inventory turnover.

According to the Digital Commerce 360 survey, 43% of respondents expect free return shipping, a demand that rises to 48% among female shoppers. Retailers must ensure their logistics and inventory systems can handle returns efficiently.

Having products in stock and

ready for immediate shipment is also crucial. Customers appreciate real-time inventory visibility, which enhances trust and encourages purchasing.

And if an item is out of stock?

Let shoppers know when it will be back in stock or offer them an alternative.

4. Enhancing the Customer Experience with Convenience and Transparency Nearly half of online shoppers consider convenience a key factor in their purchasing decisions, followed by product information (48%) and delivery options (46%).

Retailers must prioritise offering various delivery methods, such as pick-upin-store options, and create shopping experiences that provide clear product descriptions, easy navigation, and ample customer support.

With shoppers demanding more personalised experiences, providing transparency around inventory availability and delivery timelines can increase consumer conversion rates.

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packaged to sell.

Design Tips for Enticing and Winning Customers FROM BRIGHT PRINT GROUP

Reflecting Your Brand’s Identity Your packaging is an extension of your brand and should immediately communicate who you are to potential customers. Is your brand modern and bold, or classic and elegant? These elements should influence your design choices, from colour schemes to typography and imagery.

Have a clear brand identity across all packaging label designs.

Creating the right packaging design is one of the most crucial decisions you’ll make when introducing a product to the market.

It’s not just about protecting your product; your packaging is the first thing a customer sees, influencing their purchasing decision.

It must capture attention, convey information and reflect your brand identity — all while remaining functional and costeffective. Whether you are a seasoned entrepreneur or just starting out, understanding the design considerations for your product’s packaging can set your business up for success.

Ensure cartons fit well to protect your product.

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For example, if you’re selling reusable bamboo utensils, you might opt for earthy tones and natural textures that resonate with eco-conscious consumers. The right design not only draws attention but also fosters trust in your brand.

Ensuring Functionality and Practicality Packaging must not only look good — it has to work well.

Consider how your product will be stored, transported and used by the consumer. Think about the end-user’s experience and align the design with their needs, such as portability, robustness and ease of disposal. Work with your printer to test the packaging with your products inside.

The right design draws attention & fosters trust in your brand.

Attracting With Visual Appeal Aesthetics are a powerful driver of consumer behaviour. Many consumers make purchase decisions in just a few seconds, so your design must capture attention immediately. Use high-quality imagery, creative layouts and balanced designs to convey your message without overwhelming the viewer.

Custom printing services offer an array of colour options, detailed textures and eye-catching finishes that will make your product stand out on the shelf.

“Unboxing” is an integral part of the customer experience.

Additionally, your material choice affects the durability and overall feel of the packaging. A sturdy, well-crafted package gives the impression of a premium product, while a flimsy one could damage your brand’s image.

A Memorable “Unboxing” Experience “Unboxing” isn’t just for luxury brands; it is an integral part of the customer experience for all products. Consider how you can make your packaging memorable while still being practical. Unique box designs, vibrant inner linings or special finishings like embossing can all contribute to a more meaningful first impression, encouraging repeat purchases and social media mentions.

Don’t overlook the importance of the finer details — they often add up to create a truly standout brand presence. Starting with these considerations puts your product on the path to success.

Bright Print Group delivers a complete range of premium printing solutions across all industries Australia-wide. Contact Bright Print Group to design and print the perfect packaging for your products!

Making Your Packaging Work for You

Capture attention with balanced designs.

Designing your product’s packaging is an opportunity to make a lasting impression on customers. By focusing on brand identity, functionality and clear communication and leveraging custom printing services for visual impact, you can create packaging that sells your product and builds long-term loyalty.

BRIGHT PRINT Sydney | 02 9757 3000 8-10 Frank Street, Wetherill Park NSW 2164

NCP PRINTING Newcastle | 02 4926 1300 14 Channel Road, Mayfield West NSW 2304 www.brightprintgroup.com.au

Selecting the Right Materials Your choice of materials plays a crucial role in your packaging design. Sustainability is becoming increasingly important to consumers, so if you opt for recyclable or biodegradable materials like paperboard, you’re likely to resonate with eco-conscious buyers.

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Sustainable materials resonate with eco-conscious clients.

AGHA Industry Magazine RATE CARD 2025

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success toolkit.

Tips and Tricks for Business Success BUILD AUTHENTIC CONNECTIONS:

SELLING...WHERE TO START?

1.

How to Engage Your Community and Amplify Your Brand’s Story •

Focus on your “hero products” that showcase your brand’s core values and unique selling proposition, helping you stand out in the digital noise.

•

Pair these products with authentic brand and customer stories to make your brand story memorable and shareable.

•

Encourage engagement by fueling conversations across multiple channels and creating content that inspires your community to generate their own.

•

Lastly, simplify both online and offline transaction processes to make it effortless for consumers to engage with your brand.

More information | mckinsey.com

Social commerce lets businesses understand consumer behaviour, create tailored content, and boost visibility, traffic, and sales with a strong strategy.

SOCIAL COMMERCE

(Buying and Selling on Social Media) More information | salesforce.com

2.

A well-designed website is key to making a strong first impression and staying memorable.

Read the guide to learn how to build one.

WEBSITE DESIGN More information | whitepeakdigital.com

3.

In this digital age, younger generations are valuing IRL and OOH marketing, with influencer personas boosting brand awareness and sales beyond social media.

IRL & OOH MARKETING

(In Real Life & Out Of House Marketing) More information | digitalvoices.com

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TURN YOUR STRESS INTO SUCCESS! If success is feeling stressful right now, don’t worry — it’s not a sign you’re doing things wrong, just that it’s time for a reset.

Ready to RESET?

STEP UP YOUR SOCIAL MEDIA GAME

2025 SOCIAL MEDIA MARKETING INS & OUTS?

1. Short-form Videos

1. Organic Reach

In 2024, platforms like TikTok, Instagram Reels, and YouTube Shorts remained dominant, with short-form video content driving strong engagement and reach.

As algorithms evolve, organic reach on social media is declining, leaving brands that rely solely on organic posts struggling for visibility.

2. Micro-Influencers Micro-influencers (10,00050,000 followers) became vital to brand marketing, offering authenticity and closer engagement with their audiences.

3. Paid Social Ads Despite increasing competition, paid social media ads thrived due to advanced targeting options and the ability to A/B test campaigns for optimised results.

2. Identical Content Across Platforms In 2024, brands that shared the same content across all social platforms without tailoring it for each audience experienced a drop in engagement.

3. Ignoring Community Engagement

R for REVIEW The first step in any RESET is auditing your business to identify what’s working, draining you, and missing, setting a baseline for improvement.

E for EXPLORE & PLAN After your audit, envision a stress-free life and create a plan with small, actionable tweaks to make it a reality.

S for SYSTEMS & STRUCTURE FOR SUCCESS Success lies in streamlining tasks, automating, delegating, or deleting them to free up mental bandwidth for what matters most.

E for ENGAGE SUPPORT Success requires a strong support system, so build your “dream team” by delegating tasks, seeking accountability, and leaning on emotional support.

Brands that used social media as a one-way broadcast and neglected to engage with followers missed chances to build loyalty and advocacy.

T for TRANSFORMATION With the groundwork laid, you’ll see real change in both your business and how you feel, so celebrate progress with a ‘Ta-Da’ list to stay committed.

More information | nbmedia.com.au

More information | insidesmallbusiness.com.au

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investment market insights.

Peak Investment Partners is a Sydney-based boutique asset management firm that has been helping not-for-profits achieve their investment goals for nearly 20 years.

BY RICHARD NICHOLAS & STUART DEAR, PEAK INVESTMENT PARTNERS Market Performance since the Trump Election

The Australian market has been particularly volatile, with a 16% range over the reporting season. Gold has stood out as a strong performer. The 10-year chart on the following page to March 8, 2025, demonstrates that the All Ords has delivered solid long-term returns. (Source: Iress).

The US market has fluctuated within a 10% range, with the Nasdaq — dominated

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by technology stocks — experiencing a 15% swing.

The “Magnificent Seven” tech leaders (Apple, Google, Microsoft, Meta, Amazon, Nvidia, Tesla) initially rose 13% post-election but have since dropped 15%.

Impact of Trump Policies US markets have welcomed Trump’s policies — lower

corporate taxes, deregulation, and cheaper energy — which may curb inflation and government spending.

However, tariff policies are less favourable, as they function as a tax on goods and can undermine global confidence. Markets are gradually adjusting to Trump’s negotiating approach, making it crucial to focus on longterm implications rather than short-term headlines.

Long-Term Market Performance Over 20 years to June 30, 2024, the ASX 200 (including dividends) returned 8.6% per annum, while the MSCI Global Index (excluding Australia) returned 8.4% per annum. Over the past decade, global returns surged to 13.1% annually, driven by US tech stocks. Notably, markets have only recorded four negative years in the past 20 (a 1:5 ratio) and have always rebounded, reinforcing the long-term case for equities investment (Source: Vanguard).

Interest Rates, Market Earnings & Valuations On March 3, 2025, Australian interest rate futures suggested a decline from 4.05% to around 3.5% by

December 2025, stabilizing through the first half of 2026 (Source: FactSet).

Stock prices tend to align with earnings over time, making earnings growth and valuation critical. The Australian market is pricing in approximately 5% earnings growth for 2025, with higher expectations for 2026, at a 2025 price-toearnings ratio (PER) of 17x (historical average: 14.8x) (Source: Macquarie). Given Australia’s low productivity and high costs, international investments may be more attractive long-term — though franking credits and a weaker A$ (down nearly 20% since 2021) remain advantages.

PER of 22x (historical average: 17x). This valuation appears reasonable if earnings growth remains strong. European and emerging markets offer appealing opportunities due to cheaper valuations.

Markets are gradually adjusting to Trump’s negotiating approach.

Seasonality Strategy As we approach the end of the historically strong NovemberApril period, caution is warranted. The upcoming Australian election is unlikely to significantly impact markets.

In contrast, the US market — where tech comprises 30% — anticipates 10-15% earnings growth in 2025 at a

The All Ordinaries Chart

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AGHA provides its members with a range of dedicated services, support and opportunities to assist the running of their business. Choose more than a trade fair. Choose an association. Choose AGHA!

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