fake it and you won’t make it.

The Unknown Truth About Your Barcodes

From Gs1 Australia

You may not realise, but the humble barcode on your products could make or break your business. Barcodes purchased from a ‘reseller’ i.e. not from a trusted supplier, will more than likely end in significant problems down the track, even loss of business and reputation.

Barcodes provided by a reseller may not be unique or valid. Many resellers sell recycled, reused, or unofficial numbers, these can lead to duplication or rejection by trading partners and marketplaces.

Locally, GS1 is the only Australian supplier of legitimate, authentic barcodes. If you want unique, accurate and trustworthy barcodes, then GS1 is the only organisation in the world that can supply you with these.

Barcode re-sellers buy barcode numbers from other companies and try to on-sell them. Unfortunately, they threaten the integrity of your business and create challenges in the supply chain.

GS1 does not have any relationship with re-sellers. Choosing GS1 barcodes, directly from a GS1 member organisation such as GS1 Australia rather than from resellers, offers you several important advantages.

Key Takeaways

• GS1 barcodes are required by major retailers, online marketplaces (like Amazon, Woolworths, Coles) and regulatory bodies require. Numbers from re-sellers may not be accepted, which can prevent your products from being listed or sold in these retail channels.

• GS1 barcodes are accepted and operate in retailers and marketplaces across the globe.

• GS1 barcodes enable you to scale your product range easily by assigning new numbers as your business grows.

• GS1 barcodes are registered to your business, providing traceability for recalls, supply chain transparency and customer trust.

• GS1 barcodes enable you to retain legal subscription of your GS1 barcodes so you can confidently use them for your products now and in the future.

• GS1 provides members with direct support is provided by GS1 with guidance and tools for seamlessly managing your barcodes and product data.

• Re-seller barcodes from re-sellers can lead to duplication or rejection by trading partners and marketplaces.

• Re-seller barcodes may limit your ability to expand your business or may require repeated purchases, often at higher cumulative costs.

• Re-seller barcodes often lack verifiable records of ownership and assignment, creating risks for your brand and supply chain.

• Re-seller barcodes typically do not offer ongoing support or updates, which can leave you without help, if issues arise.

Don’t let bad barcodes ruin your business. Choose unique, accurate and trusted barcodes for your products. GS1 is the only organisation in the world that can supply you with legitimate barcodes.

Start selling with globally authorised barcodes.

CONTACT

GS1 Australia | gs1au.org | 1300 BARCODE