THSADA | Partner Playbook 2025 by A.E. Engine

2025 Partner Playbook

Delivering the most innovative companies in Texas high school athletics direct to your office and conference room, as a must-have A-to-Z reference guide when considering your 2025-2026 purchasing decisions.

Every company featured in our Partner Playbook supports the THSADA and its endeavors.

#1 High School Athletic Fundraising Service in Texas!

Our Raise 365 platform is the fastest, safest, and most efficient in the industry—raising funds in less than one hour with payouts within 48 hours

We guarantee more money in less time!

Backed by 200+ years of experience, our Texas reps help schools exceed their goals—raising over $50 million in 2024 alone!Please call 888-621-5380 to get connected to your local rep that will take care of you from start to finish!

“Recognition is Rewarding”

Since 1974, The Brokerage Store, Inc. has excelled in offering specialized accident insurance programs. Student/Athletic Accident Insurance, Special Risk Policies, Individual Accident Plans, and AD&D Coverage are just a few of the types of coverage that we offer. We are one of the leaders in the Student/Athletic Accident Insurance K-12 market in Texas. We currently insure over 200 school districts for this type of coverage.

Ballfrog builds customized and branded mobile apps and websites for high schools across the country. We bring together schedules, rosters, social media, chat/ messaging, merch, tickets, news, scores, and more into a one-stop shop created specifically for the school we are partnering with. We help grow the school’s brand and identity, not ours. Visit us @ Ballfrog.com

FROM THSADA EXECUTIVE DIRECTOR RUSTY

Iwould like to take this opportunity to thank all of our sponsors and exhibitors for their continued support of the Texas High School Athletic Directors Association, as well as the student-athletes and coaches in the State of Texas.

Our members are mindful of the family of companies that provide corporate support and are well aware that we are as dependent on your products and services as you are on our business selections.

The purpose of our Partner Playbook is to further elevate those businesses that have maintained their support, enthusiasm and belief in the Texas High School Athletic Directors Association.

Our sponsors and exhibitors can be easily located throughout the Partner Playbook as they are presented in an A-to-Z format. There is also a handy, A-to-Z index in the back of the Partner Playbook to track our sponsors and exhibitors.

Our Partner Playbook also pays tribute to our latest PBK Hall of Honor inductees, who we will recognize at our 2025 State Conference as well a 50-plus year history of the THSADA and previews key events on our 2025-26 calendar.

We thank you for that support and we look forward to working with you.

SIMPLIFY STORYTELLING. INCREASE YOUR VISIBILITY.

AI-powered storytelling solutions to help you tell the stories of your athletes, games, coaches, and alumni faster, easier, and with more impact.

“We have so many amazing stories but not enough time and resources to tell them.”

If this sounds familiar, scan the code and learn

about how we help hundreds of schools tell 10,000+ stories.

Reduce Injury Risk

Protect

Support

Train Longer & Harder

Enable

Prior to 1955, there were only six full-time Athletic Directors in Texas. They were Joe Tusa-Houston ISD, Claud E. Kellam-San Antonio ISD, Herman Clark-Fort Worth ISD, P.C. Cobb-Dallas ISD, L.W. McConahie-El Paso ISD (Future Executive Director-THSCA) and Toney Burger-Austin ISD

School populations grew rapidly over the next decade and the need for more oversight of athletic programs became very evident. Four more Athletic Directors were added and to the following cities:

Dee Walker-Amarillo ISD, Buddy Brothers-Lubbock ISD, Tonto Coleman-Ector County ISD, and Chatter Allen-Corpus Christi ISD.

The timing was almost perfect for the creation of the Texas High School Athletic Directors Association. In the spring of 1970, Athletic Directors from across Texas and the National Health/Physical Education Association met in Houston. At that time, many Athletic Directors also served as administrators over health and physical education in their districts. While attending this meeting, it was decided by those Directors in attendance that they have a sub-meeting to share specific ideas and ask questions. Joe Tusa of Houston ISD arranged the meeting location. Those individuals in attendance at the first meeting were:

Joe Tusa-Houston ISD

Joe Golding-Wichita Falls ISD

Chuck Moser-Abilene ISD

Shorty Lawson-Abilene ISD

Stoney Phillips-Pasadena ISD

Pete Sultis-Goose Creek ISD

Lon Goldstein-Fort Worth ISD

James Willingham-Fort Worth ISD

Bob Shelton-Dallas ISD

Barry Ehlert-San Antonio ISD

Tom Pruitt-Victoria ISD

Howland Reich-Port Arthur ISD

Homer Johnson-Garland ISD

Allan Boren-Klein ISD

C.E. Haynes-Corpus Christi ISD

Gerald Meyers-Pasadena ISD

HIST ORY

Bob Harrell-Irving ISD

Bull Workman-Arlington ISD

Winlon Knowles-Pine Tree ISD

Armando Gutierrez-El Paso ISD

Joe Bill Fox-North East ISD

Kelly Horn-North East ISD

During this meeting the discussion moved to forming a state organization specifically for athletic administrators. The new group would continue close ties with the THSCA but have an independent charter. The decision was made to form the Texas High School Athletic Directors Association.

The first officers of this new Association were Joe Bill Fox-President, Stoney Phillips-Vice President, and Lon Goldstein-Secretary.

The group decided to hold its first independent meeting of the THSADA in San Antonio in 1971, the week after the state basketball tournament. The main goals established at this time were to improve the means of communication within schools and fill a much-needed role in athletic administration within school districts and throughout the state.

The ‘71 meeting was held at the La Mansion Hotel and was deemed a success. There was no budget allocated so the hotel

allowed the THSADA to defer payment until after the conference. Attendance was over 50 individuals. The next two meetings were in the same hotel with Lon Goldstein and Stoney Phillips presiding.

“I cannot compliment these early day members enough for their willingness to contribute in any way possible. I cannot begin to list the names of those involved but every large school district and section of the state was represented. These early day leaders have paved the way for an organization that is held in such high esteem as it is today”. Joe Bill Fox-former President-THSADA.

With the growth and elevated profile of the THSADA, the first Executive Director was selected in March 2012. Rusty Dowling, formerly Director of Athletics for the Katy ISD, was hired to oversee the organizational and administrative concerns of the THSADA.

The leadership model of the THSADA was changed in July of 2014 to better represent all areas of Texas. An annual membership election for the office of Vice President takes place every year with the process of the VP moving through the administrative positions of Vice President, then to President-elect then eventually into the position of President. Three

Joe Bill Fox, the first president of the THSADA in 1970, has been a mainstay at our State Conference since its 50th anniversary.

additional Board members were selected to fully represent all eight regions of the THSADA. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.

The event calendar for the THSADA became more established. Along with the annual THSADA State Conference, the THSADA has active participation in the summer TGCA and THSCA Summer Conventions as well as involvement in regular Region Meetings throughout the state. The establishment of committees were organized to assist the THSADA and was also critical and allowed for additional member engagement.

Significant to the THSADA was the development of the Texas Athletic Administrators Certification (TAAC) program. This is a Texas-based athletic administrators’ curriculum that utilizes a faculty of current athletic administrators, industry professionals, UIL/TAPPS staff and school superintendents. This certification will validate that an athletic administrator, in the State of Texas, has taken courses of study that will improve effectiveness as an athletic administrator.

Below are key dates and initiatives in the history of the THSADA.

1970

Athletic Directors from across Texas and the National Health/Physical Education Association meet in Houston to form the Texas High School Athletic Directors Association, a state organization specifically for athletic administrators. The first officers of this new Association are Joe Bill Fox (President), Stoney Phillips (Vice President) and Lon Goldstein (Secretary).

1971

First independent meeting of the THSADA is held at the La Mansion Hotel in San Antonio the week after the state basketball tournament. The main goals of the meeting were to improve the means of communication within schools and fill a much-needed role in athletic administration.

Attending this meeting are Barry Ehlert (San Antonio ISD), Joe Golding (Wichita Falls ISD), Lon Goldstein (Fort

Worth ISD), Homer Johnson (Garland ISD), Shorty Lawson (Abilene ISD), Chuck Moser (Abilene ISD), Stoney Phillips (Pasadena ISD), Tom Pruitt (Victoria ISD), Howland Reich (Port Arthur ISD), Bob Shelton (Dallas ISD), Pete Sultis (Goose Creek ISD), Joe Tusa (Houston ISD) and James Willingham (Fort Worth ISD).

1981

The Hall of Honor begins, with the first inductee Pete Sultis (Goose Creek ISD). More than 115 members have been added in the past 40 years.

1988

Joe Means (Round Rock ISD) is the first honoree for the State Award of Merit. The annual award winner has demonstrated long-term contribution of leadership and meritorious service to their profession of interscholastic athletics at the state and national level. The award now includes the name of the late Kelly Reeves (Round Rock ISD).

1998

Ruth Meredith (El Paso ISD), who became the first female inducted into the Hall of Honor in 1994, becomes the first female to serve as association president. Karen Funk (North East ISD) follows suit as president in 2013, Debbie Decker (Katy ISD) in 2018 and Debbie Fuchs (Clear Creek ISD) in 2022.

2006

South Texas ends a 10-year gap and returns as host of State Conference, in Brownsville. The city of Brownsville would host again in 2009. Laredo served as host in 1979, ’82, ’84, ’85 and ’96.

2008

NIAAA member who has made significant contributions and demonstrated excellence in professional development at the local, state and national levels. The first honoree is Larry Peil (Cy-Fair ISD), who would later serve the THSADA as one of the primary architects of its TAAC program.

2012

With the growth and elevated profile of the THSADA, the first-ever Executive Director is selected in March. Rusty Dowling, formerly Director of Athletics for the Katy ISD, is hired to oversee the organizational and administrative concerns while also generating association revenue through marketing initiatives and annual membership.

2013

The Frank Kovaleski Professional Development Award is launched. The Kovaleski is presented annually to a

Region Athletic Administrators of the Year begin being recognized, as well as another annual platform sponsored by Whataburger to award a pair of $1,500 scholarships to deserving student-athletes.

Membership in the THSADA exceeds 250.

2014

Leadership model changes in July to better represent all regions of Texas. An annual membership election for the office of Vice President is instituted, with the process of the VP moving through the administrative positions of Vice President, then to President-elect, then eventually into the position of President. Three additional Board members are selected to

Ruth Meredith

Pete Soltis

BRUSHFIRE TICKETING

BUILT TO GIVE BACK

As budgets continue to tighten across Texas public schools, making every dollar count is more important than ever.

Your school automatically receives 20% of all ticketing fees back.

More ticket sales mean more funding directly returned to your program.

DISTRICT-WIDE SIMPLICITY. STADIUM-LEVEL SUPPORT.

Whether you’re selling game tickets, assigning reserved stadium seating, or managing capacity at rival showdowns, Brushfire puts total control in the hands of Athletic Directors. And with our robust support team backing you every step of the way, you can focus on the big picture, knowing we’ve got your back.

WHY ATHLETIC DIRECTORS CHOOSE BRUSHFIRE:

Sell Season Tickets & Flex Passes

Whether it’s a single game, a full season, or a custom package, let fans purchase once and enjoy seamless access.

A QUOTE FROM THE FIELD:

Scan tickets or student passes with a phone or iPad–no special hardware required. Skip the lines. Speed up entry.

“We’ve heard of other districts using different ticketing platforms, but Brushfire’s commitment to customer service and ability to cater to our specific requests gives us no doubt that we’re working with the best. Working with their team couldn’t be easier, and the personalization we get with our ticketing platform has enabled us to better satisfy our attendees.”

Real-Time Reporting

Track attendance, revenue, and pass usage across your district with ease. With Brushfire’s subscription feature, ‘set it and forget it’–automatically generate custom reports, keeping your office, staff, and coaches aligned and in sync with finance and admin teams.

Handle multiple campuses, teams, and events in one place. Create district-wide consistency with

Visit us at the THSADA State Conference or scan the QR code to schedule a demo today. per-event flexibility.

READY TO ELEVATE YOUR GAME DAY?

fully represent all eight THSADA regions. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.

2015

The Joe Bill Fox Award is launched, to annually honor an individual who has provided invaluable service to the THSADA in truly outstanding fashion. The first honoree is Kathy Mathis, who served the THSADA faithfully and tirelessly in a varsity of key roles (led by membership oversight) before her retirement in 2019.

2016

Membership in the THSADA doubles in three years of hiring an Executive Director and exceeds 500.

2017

The Waco Convention Center begins its three-year run as annual host of State Conference.

Membership in the THSADA exceeds 750.

2018

Continued growth of the THSADA allows for the addition of an Assistant Executive Director. This new position is filled by Bob DeJonge, formerly Director of Athletics of the Keller ISD.

After years in development, the Texas Athletic Administrators Certification curriculum is launched at State Conference, thanks in part to the foundational efforts of Larry Peil (retired, Cy-Fair ISD), among others. This athletic administrators’ curriculum comprised of 28 courses utilizes a faculty of current athletic administrators, industry professionals, UIL/ TAPPS staff and school superintendents. Johanna Denson (retired, Tyler, Waco and Pflugerville ISDs), currently oversees TAAC for the THSADA.

2019

Members of the inaugural TAAC graduating class are honored with certificates at their respective Region Meetings beginning in the fall. With online education available to complete certification, this number totaled 74 administrators by the end of the year.

A 1 1/2 -day workshop, Fall Forum is launched as an annual fall event to provide another educational opportunity for membership. Nearly 200 members attend Fall Forum at the Northside ISD’s Farris Athletic Complex in San Antonio. Speakers included superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Membership in the THSADA exceeds 1,000.

2020

Due to Covid-19, the State Conference is postponed, then moved virtual, in December.

2021

In March, Kalahari Resorts & Conventions in Round Rock hosts the inaugural Spring Sponsor Showcase. Similar to Fall Forum, Spring Sponsor Showcase provides another engagement opportunity between membership and our sponsor family, sandwiched around educational opportunities for membership.

The association celebrated its 50th-annual by returning its State Conference to the Austin area for the first time since 2005. The site was Kalahari, which remains as annual host of State Conference. Joe Bill Fox attends, and is celebrated, during festivities celebrating the 50th State Conference.

Membership in the THSADA exceeds 1,250.

2022

Aspiring Athletic Administrators Academy (QUAD A), which is designed to present a pathway for coaches who would like to eventually pursue a career as an Athletic Administrator in the State of Texas and is essentially a precursor to the TAAC program, is launched at State Conference.

Fall Forum Presented by HomeTown Ticketing begins the first of two years headquartered at Estancia del Norte in San Antonio. Professional development offerings were held on Day 2 at the North East ISD.

Membership in the THSADA exceeds 1,500.

During its December meeting, the THSADA Board of Directors announced that Dr. Roland Hernandez (Superintendent of Schools, Corpus Christi ISD) and Dr. Joe Young (Superintendent of Schools, Brownwood ISD) have been selected to serve a two-year term on the THSADA Board of Directors. Both Dr. Hernandez and Dr. Young will serve as Ex-Officio members of the Board. The THSADA voted unanimously to add two ISD Superintendents to the BOD in order to bring a district leader’s perspective to the THSADA and to further strengthen the alliance between Athletic Directors and ISD Superintendents.

2023

Spring Sponsor Showcase Presented by ProtectED brings membership back to Waco for the first time since State Conference in 2019.

Membership in the THSADA exceeds 1,750.

2024

Leslie Slovak (Richardson ISD) begins her term as President at the State Conference, becoming the fifth woman to lead the THSADA and third since 2018. A new addition to the State Conference is the introduction of the Junior High and Middle School programs (JHAMS) that feature professional development especially for those campus leaders at that level.

The first full-time addition to the THSADA since 2018 is Jody Hormann, who is named Assistant Executive Director. Bob DeJonge is promoted to Associate Executive Director.

2025

One-day JHAMS events – free and open to campus leaders in junior high and middle school athletics, are held in Katy and McKinney and each program attracts more than 125 attendees.

Spring Sponsor Showcase, which shifts to Margaritaville Resort on Lake Conroe for its fifth edition, sets a record with more than 270 attendees.

We’re leaders in technology, innovation, design, and sport. We strive to build products and brands that equip athletes to perform at the highest level.

Explore All Certor Brands

LESS H SSLE, MORE IMP CT ITH

For over 50 years, we've led the way in sports technology, delivering integrated solutions that simplify your job as an Athletic Director. From scoreboards and video displays to sound systems and control software, every product is designed, built, and tested in our South Dakota and Minnesota facilities to work seamlessly together.

WHY CHOOSE DAKTRONICS?

One Trusted Par tner: No need to juggle multiple vendors As a single-source manufacturer, Daktronics provides complete scoring, video, and sound solutionsstreamlining the process f rom purchase to installation and support

Long-Term Value: Our rigorous in-house testing ensures reliability and compatibility, reducing maintenance costs and maximizing your investment overtime

Game-Day Confidence: Designed and built for precision, our unif ied systems keep scoreboards, video displays, and game clocks perfectly in sync-so you can focus on the action, not the equipment

Career Oppor tunities for Students: DakClassroom offers an engaging online program aligned with National CTE Standards, giving students real-world skills in sports video production and fan engagement.

I ncreased Revenue: Daktronics' Sports Marketing makes it easy to showcase sponsors and maximize funding for your program

Nationwide Sales & Ser vice: With 35+ dedicated K-12 sales professionals and 70+ f ield service technicians across the country, a Daktronics expert is always within reach

UPGRADING YOUR ATHLE TIC FACILITIES SHOULDN'T BE COMPLICATED.

WE MAKE IT E ASY. WE MAKE IT E ASY.

The Ultimate Audio Experience for Fans

Danley audio products are synonymous with a quality in-game audio environment around the globe. This is one of the bedrocks of the company’s global reputation – designing and installing jaw-dropping sound systems for both indoor and outdoor sports venues of all sizes. Whether a local high school or nationally-recognized sports team – we oﬀer products that meet any acoustical challenge and weather environment. For more information contact Kim Comeaux, Western Regional Sales Manager - kcomeaux@danleysoundlabs.com danleysoundlabs.com

Protect your players from deadly heat

Increasingly extreme weather conditions make heat stress a real threat for your athletes — potentially leading to serious illness, permanent injury, and even death.

Play it safe with actionable Wet Bulb Globe Temperature insights that beat traditional heat index information hands down. Read our e-book to better understand the risks and how to manage them, supporting safety and performance.

Get your free e-book today.

C ommitted to helping coaches

Your dedication to helping children realize their potential and achieve their dreams is remarkable. We want to help you work toward achieving a meaningful retiremen t through a tailor-made strategy for educators.

A 403(b) plan is designed to meet the specific needs of public service professionals Equitable the #1 choice for K-12 educators.1

Explore you r o p portunities Visit equ i table com /educators

1LIMRA, Not-for-Profit Survey, Q3 2024 results based on K-12 403(b) participants, contributions and assets. Survey results include plans issued by Equitable Financial Life Insurance Company (NY, NY) and Equitable Financial Life Insurance Company of America, an AZ stock company with an administrative office in Charlotte, NC.

Securities offered through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA, SIPC (Equitable Financial Advisors in MI & TN). Annuity and insurance products offered through Equitable Network, LLC. "Equitable" is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY,NY) and Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with a main admin. office in Charlotte, NC. All companies are affiliated. AGE 7925091.1 (05/25)(exp. 05/29) © 2025 Equitable Holdings, Inc. All rights reserved.

Whether it’s a professional stadium, a high school field, or a municipal park, Fielder’s Choice brings expertise, precision, and passion to every project.

From design to construction, turf installation to lighting systems—we deliver turnkey sports construction solutions that perform.

Baseball & Softball Fields Multi-Sport Complexes

Synthetic Turf & Natural Grass Renovations & Custom Projects

Whetherthat’sindoorsoroutdoors,wedeliverthe maximuminsafety,performance,anddurabilityatthe highestcompetitionlevels.Becausebuildingasuccessful programstartswithathleticequipmentcoachescantrust.

The Best Way To Fundraise

GroupFund was founded to make fundraising easy and simple, allowing schools, sports or dance teams, bands, choirs and youth groups receive the support they need.

By using our platform and generating an instant link, our participants are able to share their link immediately through text messages, chat, social media and email right from their phone to their supporters, allowing us to average over $390 per participant raised.

We’ve helped over 500 various groups effectively raise more than $20 million!

And we can certainly help make your fundraising campaign a tremendous success.

Completely online and built for mobile, GroupFund handles the entire fundraising process for you – from setting up your campaign to getting money in your bank.

Visit us @ https://www.groupfund.us/

GroupFund is an Official Sponsor of the THSADA

Grand Landscapes & Athletics specializes in the installation of natural turf athletic fields, field irrigation and landscape construction, as well as hydromulch installation. GLA takes pride in servicing school districts across the state of Texas and provides top notch field installs tailored to specific sport and climate requirements. In addition to new field installations, Grand Landscapes & Athletics also provides field renovations to existing fields, mound and home plate rebuilds, aerification, topdressing, laser grading, and much more.

Company Website: www.grandlandscapesllc.com Phone: (817) 326-0100

Simplify the path to college sports

As Texas' leading academic eligibility software, Honest Game automatically tracks academic eligibility in real-time across all college sports divisions.

From automating academic eligibility to ensuring an up-to-date NCAA School Portal, Honest Game streamlines communication, supports your recruiting coordinators and athletic staff, and is easy to fund with College, Career, and Military Readiness (CCMR).

Secure your students' eligibility! Schedule a demo for your school today.

The Fan Engagement Suite integrates with your Hudl tools for an easy-to-manage gameday experience and gives fans a go-to destination for livestreams, tickets, schedules, rosters and more—all on your personalized profile.

Hudl Tickets

• Seamless gate experience for fans

• Instant reporting and upgraded security at no additional cost

• Offer season passes or pre-sale options at a price you set

• No added cost to your program

Connect with your Hudl rep. or visit hudl.com/solutions/fan

Daylighting

energy

Kalwall leads the fenestration industry in high performance daylighting, with superior u-values and fantastic solar heat gain control. Our translucent panels deliver perfect daylighting for competitive spaces, ensuring high visual acuity and glare-free environments for peak performance for athletes and spectators alike. Controlled daylighting in buildings is proven to pay back in more than just electrical and cooling costs, promoting human health and reducing carbon footprint. That’s good for both your bills and the environment.

excellence

For nearly 70 years, Kalwall has led the diffuse daylighting revolution with high performance translucent building systems. Our products are utilized in over 1000+ LEED-certified and Zero Energy Buildings. Our complimentary daylight modeling service and composites technology is unrivaled and no other company in the world has dedicated more years, resources, creativity and innovation into the science and art of sustainable daylighting. The proof is in the performance.

photo: GMC + Sherman Construction

Laundrylux Distribution, as part of their business, offers commercial laundry equipment to schools. This equipment can be used to provide laundry services for students and staff within the school building, addressing challenges like limited access to laundry facilities. Laundrylux has six decades of experience with planning, designing and managing commercial laundry systems, and as the North American distributor of Electrolux and Wascomat machines, they provide access to the highest quality equipment available.

Website: laundrylux.com

COACHES COACHES

Whether

McKinney ISD Stadium McKinney, Texas

Neshannock High School New Castle, Pennsylvania

Sports Architecture | Engineering | Playing Surface Design

Darin

Houston 281-799-4875

Dallas-Fort

817-734-1407

deberly@pioneerathletics.com

jkupper@pioneerathletics.com

Eloy

Austin/San

830-399-0304

Sponsored by the NIAAA and the NFHS, the National Athletic Directors Conference is the premier annual conference for interscholastic athletic administrators. The 2025 NIAAA National Conference will be held in Tampa, FL from December 12-16 at the Tampa Convention Center. It is the perfect time to:

• Take any of our Leadership Training Institute (LTI) courses taught by our national instructors

• Hear from expert speakers on today’s biggest challenges in interscholastic athletics

• Network with other athletic administrators around the country

• Here’s what the conference means to your peers.

For more information, go to niaaa.org

In Track and Field, you need equipment that outlasts the budget, because the budget NEVER lasts. There’s no bigger investment on your track than a high jump or pole vault setup. In 1962, we sent our first pair of pole vault standards to Hobart High School in Hobart, Indiana. Since then, we’ve been striving to manufacture the best Track and Field equipment available at competitive prices to keep your athletes as successful and safe as possible. We’ve been a family company for nearly 60 years, never having been sold or reorganized.

For more, go to: richeyathletics.com

THSADA HALL OF HONOR

Brenda Marshall 8 Corpus Christi ISD 2024

Todd Vesely 3 Fort Worth ISD 2024

Ray Zepeda 6 UIL 2024

Philip O’Neal 3 Mansfield ISD 2024

Maria Kennedy 4 El Paso ISD 2024

Debbie Fuchs 5 Clear Creek ISD 2024

David Kuykendall 3 Frisco ISD 2023

Dr. Susan Elza NA NA 2023

Shawn Pratt 3 McKinney ISD 2023

Rodney Chant 2 San Angelo ISD 2023

Debbie Decker 5 Katy ISD 2022

Chris Feris 3 Birdville ISD 2022

Rodney Saveat 5 Beaumont ISD 2022

Don Murphy 3 Grand Prairie ISD 2022

Dr. Charles Breithaupt 9 UIL 2020

Marmion Dambrino 5 Houston ISD 2020

Steve Williams 3 Allen ISD 2020

Johanna Denson 6 Pflugerville ISD 2018

Rene Aguilar 4 Clint ISD 2018

Ronny Peacock 5 Tomball ISD 2018

Bob DeJonge 3 Keller ISD 2017

Mark Ball 1 Lubbock ISD 2017

Tom Pruett 8 Victoria ISD 2017

Jim Slaughter 2 San Angelo ISD 2016

Kelly Horn 8 North East ISD 2016

Winlon Knowles 6 Pine Tree ISD 2016

Dick Rittman 2 San Angelo ISD 2015

John Crawford 3 Coppell ISD 2015

Richard Thompson 7 Sharyland Isd 2015

Bill Daws 5 Clear Creek ISD 2014

Kenny Humphreys 5 Spring ISD 2014

Bob Dubey 3 Richardson ISD 2013

Karen Funk 8 North East ISD 2013

Willa Gipson 3 Birdville ISD 2013

Gil Garza 8 San Antonio ISD 2012

Rudy De Los Santos 8 Harlandale ISD 2012

Rusty Dowling 5 Katy ISD 2012

Doug McCutchen 2 San Angelo ISD 2011

Jim Loerwald 6 Round Rock ISD 2011

Pete Vela 7 Weslaco ISD 2011

Robert Young 5 Klein ISD 2011

Daryl Wade 5 Houston ISD 2010

L.P. Jones 5 Spring Branch ISD 2010

Michael Mitchell 5 Beaumont ISD 2010

Sheri Stice 5 Cypress Fairbanks ISD 2010

Bubba Fife 5 Katy ISD 2009

Fred Clausen 3 Grand Prairie ISD 2009 Ken Purcell 5 Denton ISD 2009

Cliff Odenwald 3 Plano ISD

THSADA HALL OF HONOR

Homer Johnson 3 Garland ISD 1997

Hulin Smith 3 Hurst-Euless-Bedford ISD 1997

Buddy Hopson 5 Fort Bend ISD 1996

Clint Humphreys 6 Longview ISD 1996

Ken Pridgeon 5 Cypress Fairbanks ISD 1996

Roy Wallace 8 Judson ISD 1995

James Hayden 3 Arlington ISD 1994

Ruth Meredith 4 El Paso ISD 1994

Allen Boren 5 Klein ISD 1993

Clay Cox 4 El Paso ISD 1993

Jimmy Littleton 8 San Antonio ISD 1993

Joe Means 6 Round Rock ISD 1993

Henry Carroll 8 San Antonio ISD 1992

Marvin Gustafson 8 Northside ISD 1992

Mayfield Workman 3 Arlington ISD 1992

Carl Spoonemore 5 Brazosport ISD 1991

Charlie Dyer 3 Dallas ISD 1991

John Clark 3 Plano ISD 1991

Gerald Myers 5 Pasadena ISD 1990

Jim Ketham 5 Deer Park ISD 1990

Ronny White 3 Fort Worth ISD 1990

Reich 5 Port Arthur ISD 1983

Tusa 5 Houston ISD 1983

Goldstein 3 Fort Worth ISD 1983

Shelton 3 Dallas ISD 1982 Pete Sultis 5 Goose Creek ISD 1981

Sports Memorabilia Redefined

Athletes deserve a custom award that reminds them of the hardwork they put in and the achievements they accomplish. Our fully personalized and highquality products are perfect for athletes, gifts, awards and more!

PracticePlan is a no-cost facility rental platform designed to streamline your entire process, completely automating it to include scheduling, collection of liability insurance, payments, refunds, availability, and much more Our platform has proven to generate more revenue! Your assets will be seen by area users, allowing them to make practice venue decisions based on proximity, price, and availability. More revenue + no cost =

PracticePlan has been an excellent addition for our district It has not only simplified our rental system but also made it more efficient We absolutely love PracticePlan! It has helped multiple departments, not only our athletic department

Dana Waddle Assistant Athletic Director, Denison ISD

No Cost to You

BUILT DIFFERENT. BUILT FOR EXCELLENCE.

With over 60 years of elite craftsmanship, Red Dot Buildings creates innovative athletic facilities with obstruction-free spaces that keep your team practicing year-round. Our customizable metal building systems eliminate weather-related downtime, giving your athletes the competitive edge. From gymnasiums to training facilities—we build champions through spaces designed for a winning edge.

2025 FALL FORUM RETURNING TO SAN ANTONIO

Fall Forum heads back to its original home on October 5-6 and will be headquartered at the same venue –Northside ISD. The two-day workshop, which began in 2019, is presented by Hometown.

Fall Forum provides another engagement opportunity for athletic administrators from all regions of Texas. Our array of extensive speakers includes superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Attendees will again receive TAAC credit for specific sessions. Additionally, the UIL’s informative session will focus on its upcoming Legislative Council meeting, which is slated for October 19-20 in Austin.

More than 200 athletic administrators have annually attended Fall Forum.

Check out Thsada.com and/or follow the THSADA @OfficialTHSADA to register for Fall Forum and review the session-by-session agenda.

MEMBERSHIP: SUPPORT YOUR REGION MEETINGS

The THSADA hosts nearly 50 Region Meetings throughout the school year, in each of eight areas across the state.

Region Directors are elected by their peers every two years, and provide management and facilitation over each Region Meeting. While Region 4 begins its meetings at 9 AM (local), most all other regions start at 10 AM (local) and end with lunch.

It’s a terrific opportunity for our membership of athletic administrators to network with peers in their region. Aspiring athletic administrators also benefit from building their area network while staying in the loop with the latest updates from the THSADA and its committees. A handful of innovative sponsors start each business meeting, and guest speakers often include representatives from various associations, including, among others: the TASO, TGCA, THSCA and UIL.

The following is a breakdown of each region, our Region Director for the 2025-26 school year, the coverage area and the frequency of Region Meetings throughout the school year. Because of Spring Sponsor Showcase, Fall Forum and the NIAAA National Conference, Region Meetings may be omitted during the months of March, October and December.

To find out the latest on every Region Meeting throughout the year, we encourage you to follow @OfficialTHSADA. Included with each meeting preview on social is a reminder of the access code on sportsYou for the particular region.

Region 1

Director: Jaime Boswell, Andrews ISD

Major Areas: Amarillo and Lubbock

Overview: Traditionally meet monthly between August and April, with an assortment of meetings both live and (due to the vastness of this region) virtual.

Region 2

Director: Jim Garfield, Abilene ISD

Major Areas: Abilene, Midland/Odessa and Wichita Falls Overview: Often combine Region Meetings with Region 1. See above for frequency.

Region 3

Director: Jennifer Frazier, McKinney ISD

Major Areas: DFW and East Texas

Overview: Monthly between September and May.

Region 4

Director: David Cervantes, El Paso ISD

Major Areas: Greater El Paso area

Overview: Monthly between August and May.

Region

Director: Mike Bass, Alvin ISD

Major Areas: Greater Houston area Overview: Monthly between August and May.

Region

Director: Jason Dean, Georgetown ISD

Major Areas: Greater Austin area, Waco, Bryan-College Station Overview: Monthly between August and May.

Region

Director: Gilbert Leal, Brownsville ISD

Major Areas: Rio Grande Valley Overview: Monthly between August and May.

Region

Director: Jay Govan-Northside ISD

Major Areas: Greater San Antonio area, Hill Country Overview: Monthly between September and May.

REFREPS

Team Sports Officiating

PEIMS Code: N116000012

Abbreviation: TEAMOFF

TEA Approved Innovative Course

“RefReps

- Michael Dorantes Future Officials Academy Coordinator

Over the last decade, RS3 Turf has been highly sought out by professional, collegiate, high school and youth sports organizations for our expertise in the realm of athletic surface management. Armed with award-winning knowledge, RS3 Turf can help you get the most out of your sports facilities. RS3 Turf provides in-house, turnkey resolutions for all facets of sports field construction and operates with total transparency and integrity during the entire process.

Turf@RS3Sports.com

We are Schmitz.

We produce for a broad range of applications and recycle foam to process it into high-quality shock pads: ProPlay. No one sees the difference, but with ProPlay you make the difference. ProPlay is our high-performance shock pad, the perfect base for high-quality artificial grass systems for sports, playgrounds and other applications. It delivers proven performance and superior drainage capabilities. This sustainable shock pad makes your field or playing surface safe, comfortable and lasting. When it is no longer needed for its original application it can even be recycled. sales@schmitzfoam.com

South Texas Horticultural Services, LLC is a premier provider of natural athletic turf maintenance solutions, proudly serving sports complexes, schools, municipalities, and private facilities across all Texas. With two partners and over 30 years of industry expertise each, we specialize in the maintenance and performance optimization of natural athletic field turf. Our team is committed to delivering safe, attractive, and high-performance playing surfaces tailored to the demands of turf sports. Using sophisticated science-based turf management practices, we offer services including soil testing, aeration, topdressing, custom fertilization, overseeding, intensive pest management and precision irrigation management.

What sets us apart is our focus on sustainability and long-term turf health. We prioritize environmentally responsible practices to ensure fields stay play and practice ready for our athletes.

Whether you’re preparing for a championship season or maintaining year-round excellence, South Texas Horticultural Services delivers dependable expertise with results you can see — and feel underfoot. Let us help you elevate your field to professional standards.

Doug Penticoff, Partner/Turf Grass Superintendent, 956-832-2233 dpenticoff@stxhort.com

David Ivory, Partner/Horticulturalist, 956-203-7201 divory@stxhort.com

Our passion is the same as our first day of business in the 1970s. That’s when our founders, highly-respected collegiate coaches, helped expand volleyball throughout North America with the first safe in ground net system without dangerous wires. Throughout our history, we’ve raised the bar for quality, performance and customer experience in the sport of volleyball. That standard continues today. For more, go to: sportsimports.com

THSADA CONGRATULATES...

STEC Equipment Inc. is the industry leader in specialized turf equipment distribution. We take great pride in offering the latest INNOVATION from around the world. These specialized products are of the highest QUALITY.

STEC Equipment DELIVERS them directly to you; the sports turf manager, golf course superintendent and turfgrass professional.

sales@stecequipment.com

Congratulations to André Walker-Director of Athletics-Houston ISD who will become the 54th President of the Texas High School Athletic Directors Association.

The THSADA would like to congratulate Dr. Charles Breithaupt on a career wellserved and his selection to the THSADA Board of Directors.

Elevate Your Team Culture

School-Safe Communication, Built for Coaches

Improve day-to-day team communication with a platform built for coaches, not classrooms. sportsYou stores all district communications and can provide messaging history to administrators upon request.

sportsYou is a school-safe platform

Free for schools + built for coaches

sportsYou does not sell individual user data

Districts can access communication history

Your data is encrypted and stored in the US

sportsYou is a 100% American-owned company

Join for free! www.sportsyou.com

Streamline Your Athletic Communication

1. Sign up for sportsYou

2. Set up your teams

3. Invite coaches + designate them as admins

4. Share the team code to add members

Download the sportsYou App to Get Started

Joining the BuyBoard Is Free and Easy!

BuyBoard was created in 1998 to increase the purchasing power of government entities as well as Texas school districts including open enrollment and college/university charter schools to simplify their purchasing by using a customized online purchasing system. Combining the purchase power provides members—big and small—the leverage to achieve better pricing on products, equipment and services they use every day.

Contact BuyBoard to answer questions you may have: 800-695-2919, or info@buyboard.com.

Game Ready Sports Design

PAST PRESIDENTS

1972

1973

1974

1975 Fort Worth (CS)

1976 Houston (CS)

1977 Dallas* (1st separate Conference)

1978

1979 Laredo C.E. Haynes

1980 El Paso

1981

1982 Laredo

1983

1985 Laredo

1986

1988

1989

1992

1993 Amarillo

OVER 25 YEARS OF EXPERIENCE, A LEADING WARRANTY, AND FINANCIALLY STRONG

AT THE SURFACE OF HUNDREDS OF ELITE COLLEGIATE, HIGH SCHOOL, AND COMMUNITY PROGRAMS ACROSS TEXAS

INDUSTRYLEADING SYSTEM DESIGN WITH PROVEN DURABILITY & LONGEVITY

COMMITTED TO PROTECTING PEOPLE & PLANET THROUGH INNOVATIVE SUSTAINABILITY PROGRAM

ONE SOLUTION FOR YOUR ENTIRE VENUEEASY PROCESS FROM START TO FINISH

SYNTHETIC TURF RUNNING TRACKS INDOOR ATHLETIC FLOORING

CONSTRUCTION RACKET & SPORTS COURTS

QUAD A SPONSORED BY TARKETT SPORTS

The THSADA’s Aspiring Athletic Administrators Academy (QUAD A), presented by Tarkett Sports, is an introduction to the duties and responsibilities specific to a Texas Athletic Administrator. The THSADA created a program designed for those individuals who would like to pursue a career as an Athletic Administrator in the State of Texas. Major topics covered provide an individual with an understanding of what Athletic Administrators must be familiar with in order to be successful in athletic administration. In addition, the QUAD A program will enable candidates to network with Athletic Administrators from across the state.

The basic topics below are examples of content presented within QUAD A and are offered either at Spring Sponsor Showcase or State Conference:

• Athletic Budgets

• Hiring Coaches/Athletic staff

• How to Conduct Staff Meetings

• Managing Athletic Events

• UIL Requirements/DEC

• How to Interview for an Athletic Director Position

• The Importance of Networking

• Building a Positive Culture

Beginning with 2025 Spring Sponsor Showcase, QUAD A courses taken by participants are now tracked similar to TAAC Courses. Once a QUAD A participant completes a course from each QUAD A content area (100-700), they will receive a

certificate of completion. Additionally, QUAD A participants have an opportunity to have their résumé reviewed at Spring Sponsor Showcase or State Conference by a school district superintendent or athletic administrator.

Participants in QUAD A may attend TAAC sessions while participating in the QUAD A program. QUAD A courses are not counted toward the state certification program (TAAC). You must be an Active or Associate member of the THSADA in order to attend any THSADA sanctioned event. QUAD A and TAAC session videos are available to those who register for the THSADA event.

For QUAD A questions, please contact: Johanna Denson johanna. denson@thsada.com, or Jody Hormann jody.hormann@thsada.com

THSADA LAUNCHES JHAMS

In 2024, the THSADA launched at its State Conference a Professional Development program structured specifically for Junior High and Middle School Coordinators.

This program, called JHAMS (Junior High And Middle School), enhances the growth and vision for those individuals that lead programs, or have a goal to lead programs, at the Junior High and Middle School level.

JHAMS content is developed by Junior High and Middle School Coordinators as well as District-level Athletic Directors.

In addition to JHAMS content now offered at its annual State Conference, the THSADA also produces one-day JHAMS events at campus sites throughout Texas. Both the Katy ISD and McKinney ISD hosted JHAMS events during the 2024-25 school year, attracting a total of 300+ attendees. Follow the THSADA @OfficialTHSADA for where JHAMS events may be headed during the 2025-26 school year.

Our mission is, to help provide the safest, most aesthetically appealing and functional facility for your athletic and personal needs. Whether at your school, private facility, or home, we provide services and products to meet your requirements as they pertain to windscreen, privacy screen, safety pads, fence toppers, and netting. For more, go to: trfacilityservices.com “UCSis the premiere manufacturer of track & field equipment, football field equipment, team seating and equipment for facility construction. Manufacturing high quality equipment for over 55 years, UCS is proud to be a made-in-America business. For quotes, contact UCS Texas Sales - Dan Huskerson - 512.748.1192danh@ucsspirit.com

THSADA 2025-26 BOARD OF DIRECTORS AND STAFF

2025-2026

Board of Directors

Ofﬁcers (Board Committee)

President-Andre Walker-Houston ISD (Finance Committee)-Chair

President-elect-Rob Davies-Harlingen CISD (Finance Committee)

Region Directors

Region 1-Jaime Boswell-Andrews ISD (Operations)

Region 2-Jim Garfield-Abilene ISD (Strategic Planning)

Region 3-Jennifer Frazier-McKinney ISD (Operations)-Chair

Region 4-David Cervantes-El Paso ISD (Strategic Planning)-Chair

Region 5-Mike Bass-Alvin ISD Strategic Planning

Region 6-Jason Dean-Georgetown ISD (Strategic Planning)

Region 7-Gilbert Leal-Brownsville ISD (Operations)

Region 8-Jay Govan-Northside ISD (Strategic Planning)

Ex-Ofﬁcio

Dr. Roland Hernandez-Superintendent-Corpus Christi ISD (Resolutions)

Dr. Joe Young-Superintendent-Brownwood ISD (Strategic Planning)

Dr. Charles E. Breithaupt-(former) Executive Director-UIL (Resolutions)

THSADA Committee Chairs

Membership: Tom Lee-Mission CISD (Resolutions)

Awards: Dean Colbert-Aldine ISD (Operations)

Policy: Dr. Silvia Salinas-Del Valle ISD (Resolutions)

Publications: Andrea Edwards-Amarillo ISD (Resolutions)

THSADA Committee Chairs (Cont.)

Athletics: Stan Leech-Boerne ISD (Resolutions)-Chair

Officials: Mike Bass-Alvin ISD

Professional Education: Johanna Denson-THSADA

NIAAA: Brenda Marshall-Corpus Christi ISD (Resolutions)

Executive Staff

Executive Director-Rusty Dowling (Finance Committee)

Associate Executive Director-Bob DeJonge (Operations)

Assistant Executive Director-Jody Hormann (Strategic Planning)

Senior Director-Johanna Denson (Resolutions)

THSADA Staff

Director of Administrative Services: Ellissa Unger (Operations)

Director of Finance: Diane McKay (Finance Committee)

Director of JHAMS: Bill Daws

Director QUAD A: David Kuykendall/Debbie Fuchs

Director of Exhibits/Sponsorships: Dave Stephenson

Director of Convention Services: Lisa Stephenson

Director of Technology: Jeff Lillibridge

Director of Membership: Mary Cooksley

Event Technology Coordinator: Stuart Raty

State Conference Golf Coordinator: Joe Barnett

Jody Hormann-THSADA, Bob DeJonge-THSADA, Leslie Slovak-Richardson ISD, Andre

ISD, Johanna Denson-THSADA

Thank you 2024-25 THSADA Board of Directors! Front Row – L-R: Tom Lee-Mission CISD, Dr. Silvia Salinas-Del Valle ISD, Stan Leech-Boerne ISD, Andrea Fluhman-Amarillo ISD, Joe Bill Fox-1st President-THSADA; Middle Row – L-R: Mike Bass-Alvin ISD, Jim Garfield-Abilene ISD, David Cervantes-El Paso ISD, Jay Govan-Northside ISD, Rob Davies-Harlingen CISD, Dr. Roland Hernandez-Corpus Christi ISD, Dr. Joe Young-Brownwood ISD, Jennnifer Frazier-McKinney ISD, Jason Dean-Georgetown ISD, Rusty Dowling-THSADA; Back Row – L-R:

Walker-Houston ISD. Not Pictured: Toby Tucker-New Home ISD, Brenda Marshall-Corpus Christi

IDEAS TURNED INTO DESIGN. THOROUGHLY

“...the systems have transformed the fan experience at Carrico-bringing energy, excitement, and a true sense of community to every event.”

~ Joey Florence, Denton

ISD

WJHW, your go-to teammate for impartial and essential consulting & design to guide technology and fan experience.

“ our Northside video boards actually brought our communities together. Your team provided great resources on how to recognize and involve our fans in the overall game experience, which was well received ”

“I strongly encourage them [Districts] to do their homework and make sure they have a committed team like WJHW to make your video boards stand out and have something your community can be proud of ”

~Stan Laing, Assistant Superintendent for Athletics Northside Independent School District