Modern Cowboy Magazine | Fall 2025

Heavy Duty Engine Coolant Leak Repair

HORSE POWER

The South Point Hotel Casino Has the Premier Equestrian Center in the Country. We Have 11 Great Restaurants, Spa Costa Del Sur, Headliner Entertainment, a Full-Service Casino, Race and Sports Books, 30-Table Poker Room, Bingo Hall, 64-Lane Bowling Center and a 16-Screen Movie Theater, Plus 46 Weeks of Equestrian Events!

Coming up at the South Point:

September 5-13

• High Roller Reining Classic Horse Show

September 18-27 • PCCHA Holy Cow Performance Horses & Super Futurity

October 14-18

• INFR Indian National Finals Rodeo

October 21-26

• American Bucking Bull Inc (ABBI) World Finals

October 22-23 • PBR Challenger Series Championship

October 30-November 2 • APHA Western National Championship

November 10-16

• Marshall+Sterling/USHJA National Championships

November 21-23-Cinch All Star Sorting Bowl

December 2 • Miss Rodeo America Horsemanship Competition

Where Cowboys & Their Horses Stay & Play

here’s something undeniable about the American West—a spirit woven through vast landscapes, rugged mountains, and endless skies that have shaped the people who call it home. The Western lifestyle isn’t just an aesthetic or a bygone era captured in films and photographs. It’s a living, breathing culture, deeply rooted in hard work, community, and an unbreakable bond with the land.

At its heart, this lifestyle is about craftsmanship and care. It’s about the cowboy who knows his horse as well as his own hand, the rancher who wakes before dawn to tend cattle grazing on sprawling pastures, the artisan who shapes leather into gear built for a lifetime on the trail. It’s about values passed down from generation to generation—honesty, resilience, stewardship, and pride in doing things right.

Our collection, Made in America: Western Lifestyle Made in the West, celebrates this legacy by shining a spotlight on the people, places, and practices that keep these traditions alive today. This isn’t nostalgia—it’s real life, lived by those who blend time-honored skills with the demands of a modern world.

MADE IN AMERICA: Western Lifestyle Made in the West

BY KRYSTA PAFFRATH

Across these stories, you’ll meet a new generation of ranchers committed to raising beef the way it was meant to be: grass-fed, pasture-raised, and born right here in the USA. They understand the responsibility that comes with stewarding the land, not just for their herds, but for the generations who will follow. These ranchers embrace technology where it helps but hold tightly to the hands-on methods that respect the animals and the earth.

You’ll also encounter Western artists and craftspeople whose work honors the region’s heritage through every brushstroke and stitch. Whether it’s fine art capturing the vast beauty of the Rockies, or handmade leather goods fashioned with the same grit and care as the cowboys who use them, their creations tell stories of connection to place, to culture, and to community.

Social media and digital platforms have become powerful tools in sharing this Western way of life beyond the fence lines. Today’s cowboys and ranchers aren’t just working on the land—they’re telling their stories online, bridging the gap between producer and consumer. They’re educating, advocating, and inspiring a new audience that’s eager to understand where their food comes from and what it means to live off the land with integrity.

Through this collection, we honor those who live and work in the West, crafting not only products but a lifestyle built on authenticity and purpose. These stories remind us that “Made in America” isn’t just a label—it’s a commitment. It’s a promise of quality, tradition, and stewardship that continues to define the American West.

So whether you’re a lifelong Western enthusiast or someone just beginning to discover this enduring culture, join us as we explore the spirit, the craft, and the people who make the West what it is today—proudly made, proudly American.

Gunsmoke Trail Pass

Boot Hill Distillery

Frontier Park

Downtown Hays

Fort Hays

Home of Stone

Dodge City & Hays, Kansas

Featured in New Tourism Collaboration

The Gunsmoke Trail Pass allows fans of Emmy award-winning Western classic to earn points and prizes just by visiting locations along the Gunsmoke Trail. The trail launched in May 2023 as a collaboration between the Dodge City Convention and Visitors Bureau (CVB) and peer organizations in Abilene, Hays, and Wichita. The Gunsmoke Trail is a road trip adventure through four Kansas communities featured on the show.

Gunsmoke entertained audiences for two decades and remains a fan favorite today. Fans eager to visit the iconic destinations featured on the show will find the Gunsmoke Trail Pass easy to access and use on any smartphone. The passport functions similarly to a mobile app and allows users to check in at different stops, earning points for prizes, but no app is needed to play.

“The biggest winners from this collaboration are the fans of Gunsmoke,” said Megan Welsh, director of the Dodge City Convention and Visitors Bureau.

“Fans that take this journey will have an unforgettable adventure and experience some of the best Old West history and attractions available today.”

Examples of Old West-themed locations and attractions visitors will encounter along the trail in Dodge City include:

• Boot Hill Museum

• Santa Fe Depot

• Trail of Fame

• Gunfighters Wax Museum

• Santa Fe Trail Rut Site

• Longhorn Park

• Home of Stone

• Historic Trolley Tour

“This collaboration is a win-win for all of our communities,” said Melissa Dixon, Executive Director of the Hays CVB.

“The Gunsmoke fan base is looking for nostalgic Old West experiences that we already have in place, so we just had to make a connection with that audience.”

The Gunsmoke Trail is easily accessible through a mobile “passport” program which allows smart phone users to check in at different stops, earning points for prizes. The passport functions like a mobile app but requires no app download.

Examples of Wild West locations that visitors will be directed to in Hays include:

• Historic Walking Tour on the Bricks in Downtown Hays, where bronze plaques mark the first shops, saloons, and shootouts of Hays City (now Hays)

• Fort Hays State Historic Site, now offering free admission, which showcases the life of the stationed soldiers

• Ellis County Historical Society Museum, which offers scheduled tours of the Younger Harness Shop

• Felten Sculpture Tour featuring statues of “Buffalo Bill” Cody and “Wild Bill” Hickok

• Murals throughout downtown Hays featuring icons of the West

• Bison Herd in Frontier Park

• Boot Hill Cemetery, where many buried there dead “with their boots on.”

To view a list of attractions in each community included in the Gunsmoke Trail or to sign up for the trail pass, go to kansasgunsmoketrail.com

America’s 5 Most RodeosUnique

BY KRYSTA PAFFRATH

From coastal arenas to grassy infields and prison yards to tribal lands, some rodeos in the U.S. go far beyond the typical chutes and dirt arenas. While professional rodeo circuits offer high-stakes competition and national acclaim, a handful of regional and specialty rodeos carve their own place in cowboy culture by honoring local history, heritage, and environment in unforgettable ways. Whether it’s roping calves with the ocean as a backdrop, doctoring cattle in the vaquero style of the Great Basin, or witnessing Native and Western traditions intertwine under red rock cliffs, these unique rodeos offer more than just sport; they’re living stories of the American West in all its grit, grace, and regional flavor. Let’s take a closer look at some of the most distinctive rodeos across the country and what makes each one worth the trip.

Angola Prison Rodeo

“THE WILDEST SHOW IN THE SOUTH”

The Angola Prison Rodeo, held within the vast grounds of Louisiana State Penitentiary in Angola, is a one-of-a-kind spectacle known as “the Wildest Show in the South.” Dating back to 1965, and open to the public since 1967, it remains the longest-running prison rodeo in the United States.

Each year, the rodeo takes place one weekend in April and every Sunday throughout October, drawing crowds to the purpose-built 10,000 -seat arena nestled on what was once a plantation spanning 18,000 acres. Inmate participation is entirely voluntary, offered as a behavioral incentive and a rare chance to earn cash prizes— often in the hundreds—against a backdrop of wages as low as just cents per hour.

The rodeo features both classic and uniquely daring events: barrel racing, bull riding, bronco busting, wild horse races, wild cow milking, bull-dogging, Bust Out, and Chariot Race. But it’s the show-stopping contests like Convict Poker—where inmates play cards at a table while a bull charges—and the nerve-wracking Guts and Glory run, where participants attempt to snatch a poker chip from a bull’s horns, that captivate spectators.

Visitors arrive early to shop inmate-made crafts—jewelry, furniture, art—and

• Angola Prison Rodeo

sample local foods prepared by fellow inmates, all part of a semi-annual Arts & Crafts Festival that raises funds for the prison’s Inmate Welfare Fund, benefiting educational and reentry programs.

Buckaroo Traditions Gathering

Each year, beneath the open skies of the American West, the Buckaroo Traditions Gathering comes to life—a celebration of vaquero heritage and the working cowboy traditions of the Great Basin and Pacific Northwest. This isn’t your typical rodeo with bucking chutes and eight-second rides. Instead, it’s a gathering rooted in authenticity, showcasing the real skills used every day on working ranches across the West.

Over the course of three days, the Gathering highlights a series of events that reflect the craftsmanship, timing, and stockmanship passed down through generations. While you won’t see any barrel racing or bull riding, the event features ranch cutting, one-man doctoring, open roping, 3-man calf doctoring, and the highly anticipated Big Loop Jackpot Cow Roping, where teams use traditional long ropes to catch and control cattle—more artistry than speed. The weekend culminates in the Top Hands Big Loop Finals.

What sets this event apart is its commitment to preserving tradition. You’ll see flat hats, slick-fork saddles, rawhide reins, and hand-braided gear—symbols of a lifestyle that values patience, partnership with the horse, and pride in a job well done. The Buckaroo Traditions Gathering isn’t about fanfare; it’s about honoring the people and practices that keep the true spirit of the West alive.

Gallup Inter-Tribal Ceremonial Indian Rodeo

The Gallup Inter-Tribal Ceremonial Rodeo, held in the striking Red Rock Park amphitheater just east of Gallup, New Mexico, is a vibrant centerpiece of one of the nation’s oldest and most enduring Native American festivals.

Nestled amid dramatic sandstone cliffs, Red Rock Park’s open-air arena seats 5,000 spectators and offers awe-inspiring views of Church Rock—a perfect backdrop for the rodeo’s energetic performances.

Each August, the Ceremonial’s “Open to the World Rodeo” welcomes professional and amateur cowboys and cowgirls to compete in classic events like saddle bronc riding, barrel racing, tie-down roping, steer wrestling, bull riding, breakaway roping, and more. It also revives historic crowd-favorites such as wild horse races, pony express races, frybread pan throwing, and buffalo riding, blending tradition with spectacle.

The rodeo is part of the broader ten-day Inter-Tribal Ceremonial, which includes Indigenous dancers, pow-wows, film screenings, a juried art show, queen and junior pageants, parades, and a 5K fun run. It has grown into a landmark event that draws tribes from across the U.S. and Mexico, showcasing authentic Native cultures and horsemanship rooted in generational tradition.

• Gallup

• Buckaroo Traditions Gathering

Pendleton Round Up

The Pendleton Round-Up, held each September in the heart of northeastern Oregon, is far more than just a rodeo; it’s one of the most iconic and culturally rich celebrations of the American West. Established in 1910, it has grown into one of the largest and most respected rodeos in the country, drawing top PRCA competitors and thousands of fans to the historic town of Pendleton. Its famous motto, “Let’er Buck!”, isn’t just a tagline—it’s a way of life that embodies the grit, pride, and wild-hearted spirit of the region.

What truly sets Pendleton apart is its grass arena, a rarity in modern rodeo. Unlike the dirt floors found at most rodeos, Pendleton’s natural grass surface brings a raw and unpredictable energy to every event, requiring a level of horsemanship and balance that keeps both riders and spectators on edge.

Beyond the arena, the Pendleton Round-Up is steeped in tradition and community. The Happy Canyon Night Show, a dramatic outdoor pageant recognized as Oregon’s official state theatrical production, brings the story of the American West to life, from Native American life before settlement to the days of wagon trains and frontier towns. The adjacent Native American Village is another cornerstone of the event, where tribal members from across the Northwest set up authentic encampments, host dancing and drumming competitions, and share their heritage with pride and hospitality.

Parades, cowboy breakfasts, a grand western pageant, and the celebrated Westward Ho! Parade, featuring no motorized vehicles, adds to the immersive experience. Everyone in town seems to play a role, whether riding in the parade, volunteering behind the scenes, or simply dressing the part in boots and

brimmed hats. Pendleton doesn’t just host a rodeo; it transforms into a living museum of Western tradition and cowboy culture.

In a sport that’s constantly evolving, the Pendleton Round-Up stands firm in its authenticity. It’s a place where history is honored, Native culture is celebrated, and the raw essence of rodeo is felt in every buck, rope, and ride. For competitors and fans alike, Pendleton isn’t just another stop on the circuit; it’s a bucket-list experience that leaves a lasting impression.

Cal Poly Break a Wave Rodeo

Each fall, Cal Poly Rodeo Team’s “Break‑A‑Wave” turns Pismo Beach into a rodeo backdrop like no other. Competitors set up a three-sided calf lane right on the sand, with one side open to the Pacific Ocean, using it as a living fence and waterfront spectator boundary, creating a coastal rodeo scene that’s truly unique.

With live cattle, crashing waves, and sunset skies, the energy is electric—and unpredictable. Organizers even work around tide schedules, racing to construct and dismantle the arena in a single afternoon.

What began as a pandemic-born practice on the shore has grown into a standout annual fundraiser for rodeo scholarships, drawing thousands of fans—from surfers to western sports lovers—who come for the spectacle, the Western heritage, and the coastal twist.

Break-A-Wave is more than a competition—it’s a testament to Cal Poly’s “learn by doing” spirit, blending coastal California with cowboy culture in a way no other rodeo does.

• Pendleton Round Up

• Cal Poly Break a Wave Rodeo

G a l l u p i s t h e a u t h e n t i c r o u t e 6 6 d e s t i n a t i o n t o s e e t h e s p i r i t o f t h e s o u t h w e s t c o m e a l i v e

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AN AMERICAN LEGACY IN THE MAKING COWPOKES WORK & WESTERN

BY KRYSTA PAFFRATH

Thank you to Krista Stillwell for collaborating on this feature, and all photo credit to Morgan Hauger, with Simplicity Creative and photo shoot designed by Creative Director, Liza Macy.

For more than three decades, Jeff and Lyn‑ nette Boone have built Cowpokes Work & Western into a name synonymous with tradition, resilience, and the enduring spirit of the American heartland. What started as a vision scribbled on a napkin has evolved into a thriving, multi-location retail business rooted deeply in faith, family, and hard work. At the core of their brand is a phrase that speaks volumes: The American Lifestyle. In this Q&A, the Boones share the story behind that mission, the growth of Cowpokes since 1993, and what it truly means to build a legacy with purpose, both in business and community.

On the homepage of your website, the words “The American Lifestyle”, can you explain what those words mean to you and the business you’ve built with Cowpokes?

Jeff and Lynnette Boone, owners of Cowpokes Work & Western, have always believed in the core ideals of the American culture: hard work, family, God, and country. To them, the phrase “The American Lifestyle” embodies the rural livelihood we all hold dear, and the store carries the exact clothing, brands, and styles that represent that lifestyle. What has the growth process looked like since launching Cowpokes in 1993?

With the original concept written out on a napkin over dinner with friends, the store came to life in a small storefront in Anderson, IN. After a few years of ups and downs, they eventually purchased a former furniture store on 53rd Street in Anderson, where the store still lives today.

Jeff has always been a pioneer of marketing tactics, investing early in billboards on I-69 as well as SEO (search engine optimization) long before it looked like it does now. They launched an e-commerce website early, experiencing slow growth but embracing the technology as a pioneer. Most notably, Cowpokes saw the opportunity attached to taking their store on the road to the National FFA Convention and the North American International Livestock Exposition during the early holiday shopping season each year. Now, they boast the largest retail footprints in each of those trade shows annually, with over 20,000 square feet of shopping space in each instance.

travels together, and strategizes together. They work diligently to ensure all of their employees feel like family, too.

How has Cowpokes influenced the local community?

Cowpokes is an incredibly generous brand, supporting hundreds of causes annually. Whether it’s a local nonprofit or a national event, Cowpokes gives thousands of dollars annually in awards, gift cards, and donations to many organizations throughout the US. A lot has changed in 32 years. What has it been like growing the company through changes in technology and the retail industry?

Although there were ups and downs throughout the course of the business’s growth, nothing compared to what we faced in 2020 during the pandemic. It made us stronger as a brand, as strategists, and most certainly as a family. Not only did we adapt to find a way to still provide retail shopping opportunities on the road and at home, but we saw our business grow out of that period of time in new ways because of our commitment to flexibility. We continue to evolve with better technology, better customer experience, and better relationships with our brands than ever before. We are incredibly proud of who Cowpokes has become in the last ten years.

Most recently, in 2022, the Cloverdale location opened after discussions with the owners of C Bar C Expo Center, and the Boones found the right recipe for a long-standing partnership. What does it mean to Jeff and Lynnette that Cowpokes has stayed family-owned and operated?

To them, it is the American Lifestyle to have family be a huge part of everyday life. Not only do they own and operate Cowpokes Work & Western, but they are also owners of a multi-generational auction company in Markleville, IN. Their family works together,

What is a piece of advice that can be shared with other aspiring family businesses wanting to build a legacy of their own like Cowpokes?

There is a confidence that comes from being steadfastly committed to your dream and your customer. When you choose to build lasting relationships with those who invest in your brand, you not only demonstrate a unique sincerity but also develop a decisionmaking metric that guides your investments and partnerships for years to come.

What is something that our readers might not know about having a business in the re ‑ tail/western fashion industry?

There is a very wide spectrum of Western fashion in today’s world. It has become “trendy” to have a western flair, which causes us to have to be a little bit of everything to everybody. While it challenges us from a marketing and messaging standpoint, it is also something that allows us to diversify and withstand the ebbs and flows of an ever-changing marketplace. We choose to embrace this as a way to create a unique store that offers a shopping experience that all can enjoy.

Closing Thoughts

We encourage you to take a road trip to the Midwest and stop in to see us in one of our two locations in Anderson (northeast central Indiana) or Cloverdale (southwest central Indiana). Follow us on social media (Facebook, Instagram, TikTok) or come see us on the road. We would love to meet you.

IN AMERICA

A Cowboy’s Commitment to Craft, Cattle, and Country

BY KRYSTA PAFFRATH

In a world that’s hungry for authen‑ ticity, few voices ring truer than those still riding for the brand. At Scrub Oak Cattle Co., the cowboy way isn’t just a lifestyle—it’s a legacy. Rooted in family ranching traditions, stewardship of the land, and a deep respect for the animals they raise, this American cowboy is blending old-school values with modern craftsmanship. From pasture-raised, 100% USA-born beef to handmade leather gear built for the working cowboy, it’s a story of resilience, responsibility, and a quiet kind of patriotism. In this Q&A, we talk with the rancher behind it all about cattle, leatherwork, and what it really means to be Made in America. Can you tell us a little more about your background, history and pas ‑ sion for agriculture and ranching?

My Great Grandpa, Bob Perry, owned Mt. Sopris Hereford Ranch and was an all around incredible cowboy. What’s left of Bob’s ranch is run by his daughter Marj Perry and her husband Bill Fales. I got a job working for Marj and Bill at the age of seventeen and quickly fell in love with ranching. They taught me a great deal about agriculture and I am still learning from them. Ranching is an art and I take pride in the horsemanship and stockmanship that makes a true cowboy. You’ve recently had some reels on social media gain some traction. What do you think it is that draws people into the cowboy and west ‑ ern industry?

I think the idea of cowboy life is adventurous and romantic. Viewers can’t help but feel infatuated with the culture and excitement.

In a time where people are wanting to know where their food comes from, what does it mean to you to provide American raised beef and leather goods to your customers?

We are proud to be a part of the shift towards American grown and American made products. We believe God has given us a responsibility to be good

stewards over His creation. That means we ensure our cattle live good quality lives out on pasture and the forest, as well as work to regenerate and improve the land they inhabit for generations to come. It’s not just a job, it’s a way of life, and a responsibility for life. It’s some of the most fulfilling work anyone can do to care for the cattle and the land, raising beef for the American people.

Why do you think that social media is an important tool for ranchers and western industry advocates alike to use to tell their story or share the facts about agriculture and ranching?

By sharing our story and daily lives we are able to reach an audience we would have never been able to before. Social media is a great tool for ranchers who are hoping to sell directly to Americans, especially in a world where thousands of family-owned farms and ranches are forced to shut down each year due to financial struggles. The demand for American beef is growing, and social media allows us to meet that demand. What is something you wish more people knew about ranching and raising beef?

I wish more people knew how beneficial ranching is to public lands. There is a popular movement to let the public lands and national forests “be wild” and unmanaged by cattle and ranchers. They seek to remove us from grazing our cows on public land. But the reality is that cows manage forest overgrowth as well as fertilize the soil, vastly improving the quality of land for people to enjoy.

What’s one lesson cattle have taught you that you carry into the rest of your life?

Patience. Working cows require patience; they can be frustrating to move and handle at times. They feed off your attitude, when you get frustrated, they also get frustrated. Such occurs in life, you gotta be patient sometimes.

What is your favorite aspect of crafting leather goods?

My favorite aspect of leatherwork is being able to meet the needs of my fellow cowboys, and it’s also handy to be able to craft my own gear. I love working on a project from start to finish.

Closing Thoughts

We raise 100% USA-born, grass-fed, pasture-raised beef. No added hormones. No antibiotics or pesticides. BQA certified. Clean American beef. I also build western leather cowboying gear, completely handmade from start to finish. I strive to craft leather that is not only functional but also beautiful in design. To learn more and to shop, visit scruboakcattleco.com. Follow our Instagram @scruboakcattleco and Facebook @scruboakleather. We ship USA grass-fed beef and custom, handmade leather.

Living The

The North American West is synonymous with the Cowboy and the culture of the Cowboy, but you don’t need to own a horse to embrace its rich heritage.

According to renowned Western photographer Nadine Levin, one doesn’t even have to call the West home. “If you can’t live in the West, you can surround yourself with the West. The West is in your heart, a code you live by. It’s not where you hang your hat.”

The Poolesville, Maryland, home of Nadine and her husband, Alan is filled with great Western art. The couple are especially enamored with the functional works of art crafted by the members of the Traditional Cowboy Arts Association (TCAA). The TCAA offers an authentic connection to the West through the traditional Cowboy crafts. In this way the Levins are living the West. Like the Levins, people throughout the world want a part of the West in their lives. Living the West is about embodying values such as honesty, integrity and hard work. The TCAA exemplifies these principles while preserving the traditional Cowboy arts and educating future generations.

The TCAA focuses on four main disciplines: saddle making, bit and spur making, silversmithing, and rawhide braiding. These crafts are not just about creating functional items for horseback riding and work; they are also about preserving a way of life—embracing the values, culture, and traditions of the Cowboy way.

Twenty-seven years ago, a core group of celebrated cowboy craftsmen - concerned that the traditional cowboy crafts were fading into oblivion, only to be replaced by soulless objects of mass production - came together. Ken Townsend, President of the National Cowboy and Western Heritage Museum, and Curator Don Reeves believed in their mission and facilitated their annual sale and exhibition starting in 1999. The partnership with the Museum gave the TCAA members the opportunity to raise the level of their craft to art each year. After a quarter of a century the TCAA has continued year in and year out to astonish the public with their artistic works.

Thus, the journey of helping all of us live the West began through working gear as art in museums and our homes. Each piece created by the TCAA artisans tells a story of dedication, skill, and a deep connection to the land and its history. After all, each member of the TCAA is also a working Cowboy. “I feel fortunate to have spent my life in the rural areas of the West”, said Ernie Marsh, a TCAA bit and spur maker. “It’s been the vast open country combined with our horse and cattle culture that have provided many years of inspiration. I hope that patrons acquiring my work can enjoy living the West knowing that my art truly depicts the working cowboy.”

The TCAA through their work embodies the Code of the West, and this Code is based not on myth, but on the reality of life on the open range. Granted, most folks who don’t physically live in the West may not know of The Code, but they are drawn to WEST through great writings and art.

Benham,

and

has witnessed firsthand the way the TCAA works impact others. “Over the years and having attended many of the TCAA exhibitions and sales, Linda and I have a number of pieces that are quite meaningful to our family. When we began our purchases, we did so because the work was so stunning and we couldn’t say “no!” As our collection grew and we began to arrange pieces alongside our other Western artwork, we noticed that our family and visitors saw something we hadn’t intended. Many told us our collection is more than art …that the pieces spoke to the real West. As folks experience our paintings and sculptures many are stunned to see hand-braided reins, handmade saddles, and hand-stamped silver work that complement the rooms. When we explain the TCAA organization and speak to the small number of artisans from the “Americas” who comprise it, people are stunned to learn how the pieces are actually made. By honoring the methods of the past in their creative efforts, the TCAA artists bring not only mastery of their Western craftsmanship to our home but also provide a celebration of the West through the simple, elegant, and practical presentation of Western pieces that fit naturally among our paintings and sculptures.”

Indeed, seeing a pair of spurs on the mantle above a fireplace or a saddle in a Board Room makes the West come alive immediately.

Lance

a friend

Western art collector,

West

BY MICHAEL J. NICOLA

Simply touching these pieces ignites an excitement. The energy of the artist is transfused in all of us. Stories of survival and endurance and courage are no longer just on the movie screen but are coming to life with our touch.

“These pieces transcend their functional origins, becoming art forms that deserve appreciation and a place of prominence. It is a true art to display them in a way that honors their craftsmanship while enriching the surrounding space,” said San Diego interior designer Rebecca Welch. “Educating clients about how these extraordinary works of art—whether handcrafted leather goods, saddles, or other heritage pieces—can seamlessly integrate into any style of home is essential. Supporting the talented western artisans of the Traditional Cowboy Arts Association (TCAA) is a cause close to my heart.”

At the Traditional Cowboy Arts Association Exhibit and Sale every year, each of the TCAA artists works to exceed their efforts of the previous year. There is a two-fold reason: First, they don’t want to disappoint or let down their fellow artists. For instance, Wilson Capron, bit and spur maker, will certainly be looking at the quality of the silver work of Scott Hardy. Second, these artists take personal, deep-down pride in their work, which is simply the Cowboy Way!

As I mentioned earlier, Living the West doesn’t require owning a horse. Through the Traditional Cowboy Arts Association, individuals and families can immerse themselves in Cowboy culture. By embracing this functional Cowboy art, you can bring the spirit of the West into your life, no matter where you live.

The 26th annual sale and exhibit returns to the National Cowboy and Western Heritage Museum in Oklahoma City September 26 – 27, 2025. Please join us in Living the West!!

Troy West, Les Paul Studio Session

Translucent Ebony Burst, TCAA 2025

CARY SCHWARZ Briefcase

2025 Traditional Cowboy Arts Association Exhibition & Sale

TROY WEST

Guitar (modified Les Paul)

2025 Traditional Cowboy Arts Association Exhibition & Sale

SHAWN DIDYOUNG Flask & Cigar Holder

2025 Traditional Cowboy Arts Association Exhibition & Sale

FROM THE GROUND UP

How One Ranch Wife Built Her American Dream

BY JOANNA HARTSOCH | ND RANCH WIFE

When you don’t inherit an operation, and you don’t have a big head start, there’s only one direction to build, up.

That’s exactly what my husband, Den‑ nis, and I set out to do when we founded Hartsoch Ranch in 2018. Living on 67 acres of open prairie in northwestern North Dakota—surrounded by fields and a single row of trees—we built it all from scratch. We started with pens, a barn, and twenty head of cattle on shares. We bought our first tractor and portable corral, rented pasture and hay land, and did it all while working full-time jobs.

Because even when your dreams are just beginning to take root… the bills still need to be paid.

And we did it with two little kids in tow—our daughter MaKoti was 5, and our son Waylon was just 3.

We were juggling bottle calves, snack times, and muddy boots, branding days, and bedtime stories. It wasn’t glamorous, but it was real—and it was ours.

We didn’t know all the curveballs that would come—but maybe that’s part of the blessing. If you knew everything it would take, you might never take the first step. But I’m so glad we did.

That first year? Smooth. The weather played nice, the calves came easily, and we thought, “Okay… maybe we can handle this.” So naturally, we doubled our herd.

We took out a loan for twenty more cows and kept the original twenty on shares. And that’s when the real learning curve hit.

• JoAnna Hartsoch, founder of ND Ranch Wife, builds connection through beef, coffee, and storytelling rooted in the land and values of the American West.

• During the April 2022 blizzards, JoAnna and Dennis bottle-fed sixteen calves with no power—warming milk on their woodburning stove when the generator failed.

• Smoke rolls over the Hartsoch yard during the fastmoving October 2024 wildfire that came within feet of their property. The winds reached up to 70 mph that day.

Built With Grit—and Grace

In our second year, we learned the hard way what can happen when your bull has issues, and you don’t catch it in time. Our calf crop was cut in half. And when you’re counting on those calves to pay the bills, that kind of loss makes your heart—and your bank account—ache.

We made a bold move that spring. We bought 30 cow/calf pairs, bringing our herd up to 50 cows. And when you add more cattle, the math changes fast—more pasture, more hay, more fencing, more bull power. It all adds up quickly. The workload. The expense. The pressure.

With that came a bigger weight to carry—not just physically, but mentally. And one of the hardest things in ag is keeping your head in the game when everything feels like it’s working against you.

The

Storms That Shaped Us

Some of the most defining moments in our journey have been the storms—both literal and figurative.

In April 2022, we faced two spring blizzards, back-to-back. The first hit just before calving. The second one? Right in the thick of it. We were out there hand-picking babies, carrying them to shelter, bottlefeeding sixteen calves, and warming water on a woodburning stove after the generator failed. Power was out. Spirits were low. We were surviving on prayer,

grit, and whatever energy we had left.

Despite our best efforts… we lost calves. The cold was brutal, but the sickness that followed was worse. No matter how hard we worked or how much we wanted to fix it, we still watched some of those babies slip away.

Loss like that carves something into you.

But you either let it break you, or you let it build something deeper inside. And we chose to keep going. Because that’s what this life asks of you.

Then, in October 2024, a wildfire tore through our neighborhood with terrifying speed. The winds that day were brutal, gusting up to 70 miles per hour, blowing the fire directly toward our place. We were cutting fences, hauling water, and doing everything we could to stay one step ahead of the flames.

Dennis and our neighbor—along with others in the area—jumped in to help, dragging the land and building emergency berms in the dirt, hoping to redirect the fire. And by nothing short of God’s grace, there was a slight change in the wind that spared our home and barns.

We didn’t lose a single animal. No buildings. No lives lost on our ranch.

But we did lose pasture. We did lose fence line— miles of it, scorched and tangled. And here we are, still working to rebuild that fencing before fall, just so we can get cattle back in there. Some of our neighbors weren’t so lucky. Some lost nearly their entire herds. Two lives were lost. A few homes were burned to the ground.

Standing on that blackened pasture, staring at the twisted remnants of the fence, knowing we were spared by mere feet and a shift in the wind—it’s something I’ll never forget.

The emotion was overwhelming—gratitude, grief, guilt. There’s no manual for how to carry the weight of what could have been. But we lean on each other, and we lean hard on faith.

And through it all, we’re raising two incredible kids right beside the cattle—MaKoti (11) and Waylon (9). They’ve grown up with bottle calves in the barn, snow up to their knees, and dirt under their nails. Ranch life isn’t always easy, but it teaches them responsibility, gratitude, and the kind of strength that sticks with them. I want them to know what it means to work hard, love deeply, and never take the simple things for granted.

Because sometimes the strongest “We can do this” comes after the storm, when you’re still standing.

From Cattle to Coffee… and Connection

Our story doesn’t stop with beef.

Right alongside ranching, I’ve always had a pull for “a little something extra.” I started with an online vendor-based boutique but eventually brought everything under one brand: ND Ranch Wife. That name has become the home for everything I love—ranching, recipes, coffee, creativity, and connection.

I love good coffee, so I partnered with a smallbatch roaster and launched ND Ranch Wife Coffee. We roast in small batches, package every order with care, and ship it out fresh from our roasting partner to front porches across the country. There’s nothing quite like hearing someone say, “Hey, I tried your coffee—and I love it.” That feeling? It never gets old.

At the same time, I share meal prep tips, freezer plans, and beef recipes—because I believe families need more support in the kitchen. That’s where the beef ends up, after all. And it’s more than just a place to cook—it’s the heart of the home, where stories are shared, prayers are said, and connection is made over a simple meal.

What “Made in America” Means

to Me

Being Made in America isn’t just about where something is produced—it’s about what’s poured into it. Our cattle are born and raised here. Our coffee is roasted and packed here. Our dreams were built in dirt, dust, and determination.

I’m proud that every product I offer—from beef to coffee to branded merch—carries a story rooted in the land and values I hold dear.

ND Ranch Wife celebrates American grit, rural life, and faith-driven resilience. My brand is about helping families feel proud of what’s on their table and inspired by where it came from. Whether it’s a mug of coffee, a bag of burgers, or a freezer meal plan—I want folks to feel connected to the land, and to each other.

Still Building

We’re far from done.

We’re currently preparing to sell ¼, ½, and whole beef direct from our ranch, requiring new infrastructure, like finishing pens and improved corrals. Our cattle will stay hormone-free, grass/hay-fed, with a daily bucket of grain for flavor and marbling. It’s one more step toward making premium beef available to families who care about what they eat.

I’m also launching ND Ranch Wife Gift Boxes—curated bundles with coffee, mugs, sweet treats, and a personal touch. Whether you’re a ranch mama,

• With her boots in the dirt and heart in the herd, JoAnna Hartsoch looks over the cattle they’re building from the ground up—prioritizing good genetics, clean nutrition, and the kind of stewardship that lasts for generations.

• ND Ranch Wife Coffee, roasted in small batches and shipped nationwide, is available in whole bean, ground, and K-Cup formats—offering a flavorful taste of ranch life in every cup.

oilfield worker, or just someone who loves the Western way of life, I want these boxes to feel like a warm hug from the prairie.

Final Words

If you’re dreaming of building something—even if it feels too big or too far off—I want you to hear this:

You don’t need a perfect plan. You just need to start.

Agriculture will humble you, stretch you, and shape you. But it will also give you meaning. Purpose. And perspective. Don’t be afraid to fail. The failures are where the grit gets built.

Your value isn’t in what you produce—it’s in how you show up. With persistence. With faith. With kindness. And most of all—with heart.

And as we build, we’ve got two little ranch hands growing up beside us—our daughter MaKoti (11) and our son Waylon (9). They’re learning firsthand what it means to care for animals, weather storms, and build a life with purpose. More than anything,

I hope they see that building something from the ground up— with grit, grace, and a whole lot of faith—is always worth it.

Because at the end of the day, the future belongs to those who are brave enough to build it.

And we’re still building—one calf, one cup of coffee, one Godgiven dream at a time.

About the Author

JoAnna Hartsoch is the founder of ND Ranch Wife, a family-run brand rooted in the heart of North Dakota. Through premium coffee, homegrown beef, and faith-filled lifestyle content, she inspires families to embrace ranch life, build strong roots, and live with grit and grace. www.ndranchwife.com | @ndranchwife

• JoAnna and Dennis Hartsoch with their children, MaKoti (11) and Waylon (9), on their family-built ranch in northwestern North Dakota—where they started from scratch and are building a legacy with faith and grit.

By John Zeldenthuis

About 831 Ranch Photography

Where the Spirit of the West Comes to Life

At 831 Ranch Photography, every image is a tribute to the grit, grace, and soul of the American West. Specializing in Western lifestyle photography, I aim to capture more than just a moment—I tell the stories etched in weathered hands, sun-faded hats, and the vast silence between hoofbeats on open ground.

From generational ranchers and young rodeo hopefuls to old-time hunters and arena legends, my lens is drawn to

those who carry the weight of tradition with quiet strength. My work blends authenticity with artistry, preserving the raw beauty of ranch life and the timeless bond between people, animals, and the land they call home.

Whether you’re looking to document a meaningful chapter in your journey or showcase the rugged elegance of western living, 831 Ranch Photography exists to honor the legacy, lifestyle, and enduring spirit of the West—one frame at a time.

You can learn more and follow 831 Ranch Photography at 831ranchphotography.mypixieset.com and on Facebook and Instagram at 831 Ranch Photography.

Carrying the legacy, one sunrise at a time.

Here stands a generation‑ al rancher in his 40s—a man raised in the dust and daylight of the same land his father and grandfather worked before him. With weathered hands and a quiet strength, he embodies the values passed down through generations: hard work, honesty, and a deep respect for the land and livestock.

He’s the kind of man who knows the weight of responsibility—of feeding a nation, raising a family, and preserving a way of life that’s becoming rarer with each passing year. From branding pens to board meetings, he bridges tradition and progress, always with an eye on the future but his boots firmly planted in the past.

This is more than just a job—it’s a calling, a legacy, and a love for the land that runs deeper than roots. A cowboy in the modern age, keeping the fire burning for the next generation.

An American original, etched in dust and grit.

Pictured here is a leg‑ end of the arena—an old pro rodeo judge and lifelong cowboy whose journey through the sport of rodeo is nothing short of remarkable. From riding bulls under wide western and Australian skies to calling the toughest rides with a discerning eye, he dedicated his life to the code of the cowboy.

Every crease in his hat, every scar on his hand tells a story of early mornings, hard rides, and long drives across the rodeo trail. He lived not for fame, but for the love of the sport, the animals, and the people who made rodeo a way of life. A true steward of tradition, his legacy is etched in arenas across the country and in the hearts of those lucky enough to ride beside him—or be judged by him.

This photo doesn’t just capture a man. It captures a way of life.

Rope in hand, fire in his heart.

At just 13 years old, this young team roper is already chasing something bigger than buckles—he’s chasing respect, purpose, and the dream of one day standing under the bright lights of the big arenas. Every practice run, every missed loop, every dusty sunrise is a step closer to proving he belongs.

He’s not the biggest or the fastest—but he’s got something you can’t teach: heart. He studies the pros, rides like he’s already there, and holds a quiet determination that speaks louder than words. He’s out to prove that he’s not just another kid with a rope—he’s the future of rodeo.

This isn’t about luck. It’s about work. And he’s putting it in—day after day, loop after loop—believing that one day, the world will see what he already knows deep down: he is good enough. And he’s coming.

The next generation, with the heart of the old West.

This close-up captures more than just a young cowboy’s face—it reveals the grit, hope, and determination of a 20-something chasing his dream the hard and honest way. Raised on stories and saddle leather, he’s forging his own path as a cattle rancher, one early morning and late night at a time.

You can see it in his eyes: the weight of responsibility, the fire of ambition, and a deep love for the land and the lifestyle. He’s not chasing fame—he’s chasing cattle, chasing storms, and chasing the legacy of those who came before him. Calloused hands and a weathered hat sit on a young frame, but his soul is older than his years.

This is the face of the future of ranching—rooted in tradition, driven by passion, and ready to ride for the brand

Sunset Swings is the Ultimate way to relax and enjoy your backyard serenity! Our swings are

The heavy-duty steel frame provides secure movement without lateral motion. The pendulum swings provide a calm and relaxing motion. Take time for yourself with loved ones, relaxing in a Sunset Swing, soothing, quiet, and so very gentle.

After a long day it will melt away all the stress of the day and give you that blast from the past feeling of old-time front porch swinging.

Slow life down a little, nothing can replace quality family time together and that is exactly what Sunset Swings was designed to achieve.

With 4 models to choose from you will find exactly the right one for you and your loved ones.

Where the sky never ends and the spirit runs free.

High on a windswept Montana bluff, a young cowboy and his horse stand still—silhouetted against a sky as wide and wild as the dreams that brought him here. It’s a moment that speaks to the soul of the West: raw, untamed, and deeply rooted in tradition.

Clad in dusted denim and worn leather, he’s not just posing— he’s living it. Every day in the saddle, every mile on the trail, he’s

earning his place among the generations who came before. His horse, steady and sure beneath him, is more than a partner—it’s part of who he is.

This image captures the essence of the Wrangler spirit: freedom, grit, and the timeless bond between cowboy and country. Up here, with the wind in his face and the world at his feet, the West isn’t just a place—it’s a way of life.

F ORWARD C ONTROLS

5 Best Texas Honky Tonks

BY KRYSTA PAFFRATH

When in Texas, it’s a staple to pull your boots on and head down to some authentic honky-tonks for a boot-scootin’ good time! Texas is home to some of the world’s most famous and longest-operating honky-tonks that are an absolute must-visit. Once you take a step inside, you’ll experience the rich history these honky-tonks represent. Here are five of the best Texas honkytonks that are more than just a dance hall and will leave you with the most memorable experience of your life!

Broken Spoke

Austin, TX

Internationally known as one of the most authentic honky-tonks, Broken Spoke in Austin, Texas, is your go-to place for the Texas two-steppin’. Many amazing stars from the music industry have performed at this famous dance hall, including Willie Nelson, George Strait, and Dolly Parton. It has been operating since 1964, and its incredible owners, James and Annetta, have made great efforts to boost its reputation as the ultimate place for the best country live music. From two-step lessons, private parties, to exclusive dinners followed by performances and shows, Broken Spoke has a lot to offer!

Luckenbach Texas Fredericksburg, TX

Tucked beneath the live oaks of the Texas Hill Country, Luckenbach is more than just a dot on the map—it’s a state of mind. With its storied dance hall, weathered post office, and slow-paced charm, this legendary spot has long been a haven for songwriters, two-steppers, and dreamers looking to unplug. Made famous by Waylon Jennings and Willie Nelson’s anthem, “Luckenbach, Texas (Back to the Basics of Love),” the town lives up to its reputation as a place where the music is live, the beer is cold, and the good times roll on without a care in the world. Whether you’re catching a weekend show, kicking up dust on the dance floor, or just soaking in the rhythm of simpler times, Luckenbach is pure Texas soul.

Gruene Hall

New Braunfels, TX

This is one of Texas’s oldest and most famous dance halls, located in New Braunfels, Texas, which was built in 1878. It’s still in operation ever since its inception, and not much has changed about Gruene Hall in terms of design and appearance. The original layout of the hall is still quite intact, with a high-pitched tin roof and side flaps for open-air dancing. It has become an internationally recognized tourist destination over the years and is also often utilized as a music venue for both budding and established artists. Numerous popular country artists have performed at this honky-tonk in Texas, such as George Strait, Garth Brooks, The Dixie Chicks, Midland, Willie Nelson, Lee Ann Womack, Dierks Bentley, Miranda Lambert, and Nitty Gritty Dirt Band, to name a few.

Billy Bob’s of Texas

Fort Worth, TX

Built in 1910, Billy Bob’s in Fort Worth, Texas, originally functioned as an open-air barn where the Fort Worth Stock Show was held to house prize cattle for the Fort Worth Stock Show. Later in 1936, the structure was renewed with an auction ring and livestock stalls that is now the Billy Bob’s Bull Riding arena. During World War II, it was utilized as an airplane factory, and then later in the 1950s, the building was transformed into a huge department store. Finally, on April 1, 1981, Billy Bob’s Texas came into existence, featuring a massive 100,000 square feet entertainment center, a Texas-size dance floor, and more than

John T. Floore Country Store

Helotes, TX

30 bar stations. This generated national attention, after which this honky-tonk also hosted some of the biggest music stars from the industry, such as George Strait, Willie Nelson, Alabama, and ZZ Top. This grand ole honky-tonk has even been featured on several movies and TV screens, such as “Walker, Texas Ranger”, “Dallas”, “Pure Country” in 1992, starring George Strait, “Baja Oklahoma”, with Lesley Ann Warren, Peter Coyote & Willie Nelson in 1988, and many others. Eventually, Billy Bob’s became known as “The World’s Largest Honky Tonk” and can accommodate up to 6,000 people! Billy Bob’s is open daily with entertainment nightly. Every Friday and Saturday night you can come experience Billy Bob’s Live Pro Bull Riding.

This is another one of the oldest, richest operating honky-tonks located in Helotes, Texas, near San Antonio, that has hosted so many music legends for over seventy-five years. This one-of-a-kind honky-tonk was built in 1942 by Mr. John T. Floore, who is also the owner of this hall. It’s interesting to note here that John T. Floore Country Store wasn’t really a store, as the name might suggest. It was actually a unique dance hall and café in Texas. It eventually became super popular all across the globe for its amazing tamales and homemade bread.

Many legendary performers have performed here, such as Willie Nelson, Patsy Cline, Hank Williams, Bob Dylan, Waylon Jennings, Dwight Yoakam, Elvis Presley, George Jones, Robert Earl Keen, and many others.

Speaking of famous artists, John T. Floore Country Store is where Willie Nelson’s career of being a famous country artist took off. Many people refer to it as the musical “birthplace” of this artist. Willie Nelson also featured John T. Floore in his famous hit, “Shotgun Willie,” and both of them even became partners in the original Willie Nelson Music Company.

Warrior Ranch Foundation: Rescuing Horses & Restoring America’s Heroes

BY KRYSTA PAFFRATH

In a quiet pasture where oncebroken horses graze and veterans find peace in the rhythm of daily chores, something remarkable happens. It’s not flashy. It’s not fast. But it is profound. At Warrior Ranch Foundation, healing is a two-way street, where horses rediscover trust and humans reclaim purpose.

Founded in 2016, Warrior Ranch Foundation is more than just a refuge; it’s a mission in motion. With a vision rooted in gratitude for those who serve and deep respect for America’s equine legacy, the foundation brings together veterans, first responders, and horses that have known trauma, and helps both reclaim a future full of possibility. Its motto says it all: America’s Heroes Rescuing America’s Icon.

The idea was sparked long before it was officially established. The founders, driven by their love for country and horses, recognized that two populations often overlooked, veterans with post-traumatic stress and horses discarded after their utility faded, had the potential to help heal one another.

At the Warrior Ranch, clinics and workshops are tailored to meet every participant where they are. There’s no pressure to ride, no need for prior experience, just a willingness to show up and engage. Grooming, feeding, and ground exercises offer quiet opportunities for veterans and first responders to connect with the animals. And in those seemingly simple tasks, profound change occurs.

Participants aren’t just helping a horse learn to trust; they’re re-learning how to trust themselves.

Many of the horses that arrive at Warrior Ranch have been trained for highstress, high-performance work. Retired racehorses, for example, come hardwired for speed and discipline. But once that chapter ends, they face the confusing demand to simply “settle down.” Warrior Ranch offers them a new kind of education, one that teaches calm, confidence, and cooperation. In doing so, these animals become adoptable, trainable, and most importantly, grounded.

The bond between horse and human is uniquely powerful. Horses are prey animals, acutely aware, constantly alert, and

instinctively reactive to energy and body language. For the veterans in the program, this means they must be entirely present when working with their horse. Mindfulness, being “in the moment”, can interrupt anxiety loops and provide emotional grounding. Horses don’t judge, but they do reflect. If a veteran is tense, the horse mirrors that tension. If a veteran breathes deep and softens, the horse responds in kind. This process opens the door to selfawareness, resilience, and calm.

The need for such a program is more urgent than ever. The Department of Veterans Affairs reports that 22 veterans die by suicide each day, a harrowing statistic that Warrior Ranch is determined to help change. And the science backs them up.

Tufts University has shown that equineassisted therapy can significantly reduce symptoms of PTSD.

Every horse rehabilitated, every veteran empowered, is a victory. But the work isn’t done. Warrior Ranch Foundation thrives because of those who support its mission, with time, with donations, and with belief in its vision. The foundation is a living example of what’s possible when purpose and compassion collide.

This is more than a ranch. It’s a sanctuary for second chances, where the broken become whole again, stride by stride.

Cultivating Connection: A Conversation with Venessa Wood,

BY KRYSTA PAFFRATH

Founder of Ag Women Connect

Agriculture is more than a livelihood; it’s a legacy. For generations, women have played a vital role in preserving and advancing this way of life, often balancing resilience, stewardship, and faith with an unwavering commitment to the land and community. One woman who embodies this mission is Venessa Wood, the founder of Ag Women Connect, an organization dedicated to uplifting, educating, and empowering women across the agricultural industry. In this interview, she shares her story, the heart behind AWC, and what’s ahead for this growing movement.

Can you tell us a little more about your background, history, and pas ‑ sion for agriculture?

Absolutely! I’m a fourth-generation farmer from Plainview, Texas, and I was fortunate to grow up in the heart of the Texas Panhandle and from an early age, I was actively involved in horse judging through FFA and 4-H, which eventually led me to judge at both Clarendon College and Texas Tech University. That passion has continued throughout my life, and I’ve remained involved by judging open horse shows across the region.

My love for agriculture runs deep. I know firsthand the dedication, resilience, and heart it takes to stay in this industry. But I’ve also learned that we don’t have to do it alone. I believe in the power of community and connection, that when we come together, support one another, and have honest conversations, we grow stronger. Networking isn’t just about opportunity; it’s about lifting each other up and being brave enough to ask for help when we need it.

That’s what drives my passion: building bridges, sharing stories, and making sure the future of agriculture is just as strong as its roots. You’re now in your fourth year of Ag Women Connect. Can you dive a little deeper into what the forma ‑ tion of AWC looked like and how it’s evolved into what it is today?

From the very beginning, Ag Women Connect was about giving women a platform, one where they could voice their values, customs, heritage, and even their faith in agriculture. Women now represent 36% of farmers and ranchers nationwide, and that number will only continue to grow. But statistics aside, I know firsthand what it feels like to not be heard, or to feel stuck because you don’t have the resources or connections to take the next step forward.

Yes, I believe God will always guide our steps, but we also have a responsibility to take action. That’s why I founded AWC, not just to inspire women to show up for what they believe in, but to help them align with others who respect, support, and walk alongside them.

Through four years of leading Ag Women Connect, I’ve learned that great things happen when you have a strong core of women who are aligned in their passion and committed to a mission bigger than themselves.

Relationship-building is the glue that holds this community together and propels it forward. It’s not just about networking; it’s about showing up for one another, growing together, and building something rooted in purpose and legacy.

Beyond the benefits, what has Ag Women Connect given you on a deeper level?

I’ve prayed for friends I could call and just be myself with, women I could have real, meaningful conversations with about life, politics, faith, or the challenges we face, without feeling judged or dismissed. I know I’m not the only one who’s felt that way. So many women out there crave authenticity, depth, and safe spaces for intellectual conversation and honest connection.

Through four years of leading Ag Women Connect, I’ve learned that great things happen when you have a strong core of women who are aligned in their passion and committed to a mission bigger than themselves. It’s not about doing it all alone; it’s about sticking close to your inner circle, trusting the people you walk alongside, and building something together. There have been hard seasons, moments where the next step felt impossible. But leaning into my faith and surrounding myself with women who encourage, uplift, and challenge me has made those moments not just bearable, but transformational.

At the end of the day, your inner circle matters. And I’m so thankful to have found mine through this journey. My prayer is that others get to experience this too, through the connections they make in AWC. Part of the mission of Ag Women Connect is to accept anyone, from any role inside or outside of ag ‑ riculture. Why do you think it’s important to have a spot set aside for anyone at the “table”?

At Ag Women Connect, we like to say “the gate is open.” That means anyone, even if they didn’t grow up in agriculture, is welcome in our organization. This approach is deeply rooted in our Christian values. It also allows us to be a vessel of information,

bridging the gap between those who were raised in agriculture and those who weren’t. The truth is, people don’t know what they don’t know. And if we don’t take the time to tell our story in ag, someone else will, and there’s a good chance it’ll be told through the wrong narrative, often based on misinformation.

That’s why I firmly believe this inclusive approach is the right one. We can have healthy conversations and educate the public on what farmers and ranchers are truly facing. Even if we don’t agree on everything, we can still walk away informed and respectful of each other’s perspectives.

But I do have one non-negotiable, a red line in the sand, and that’s respect. At AWC, we are here to connect, educate, and uplift, not to tear apart. So yes, the gate is open, but only for those who are ready to walk through it with respect, curiosity, and the willingness to grow. What does being a woman in agriculture mean to you?

I truly believe women in agriculture are sacred. They are warriors of resilience, women who adapt quickly to change, figure things out, and keep moving forward because there simply is no other option. They are caregivers and nurturers, not only to the land and animals but to the legacy that God has entrusted us with.

What has stood out to me in every conversation and interview I’ve had with these incredible women is their faith. Without exception, their faith is a guiding force on their journey. That speaks volumes about the heart and soul behind the work they do every day. Honestly, the world could learn a lot from a woman in agriculture about strength, perseverance, stewardship, and grace. Can you explain how your faith has played and continues to play a role in the building of Ag Women Connect and other ventures you are working on?

I thought I was a strong Christian when I stepped into this role four years ago, but I’m definitely not the same person I was back then. Leading Ag Women Connect, building a nationwide community, and hosting events have challenged my faith in ways I never expected. So many times, the only choice I’ve had is to surrender outcomes and things completely out of my control into His hands.

I love the saying, “Build the mission and the people will come.” It takes bold risks, daily, monthly, yearly, and lots of faith to do what we do. I never know what the outcome will be or who God will align us with to accomplish our goals or events, but it always works out in the end.

The pressure and responsibility can be absolutely crippling at times. I get through it hour by hour, day by day. I’m incredibly blessed to have a supportive family, a loving husband, and my inner core circle to lean on.

We take risks and put ourselves out there not for ourselves, but

for the industry we all love and want to see thrive. It’s about helping younger generations come up with the tools, resources, and grit to continue preserving the Western and agricultural way of life. What’s next for Ag Women Connect?

We are so excited about the Ag Women Connect Red, White, and Blue Gala and Conference coming up October 17–18 in Lubbock, Texas! This incredible event will highlight the vital role of agriculture not only in the Texas Panhandle but across our nation.

Our mission is to connect, educate, and inspire both women and men in the agriculture industry, emphasizing the power of unity, the value of each individual’s God-given gifts, and the importance of working together to pave the way for future generations.

The AWC Conference will be a fully immersive, educational, and uplifting experience, featuring motivational speakers, agricultural industry leaders, hands-on trade skill demonstrations, innovative learning opportunities, western fashion showcases, and a powerful network of advocates. It will be one of Lubbock’s premier events, offering a meaningful way to support agriculture and the people behind it!

Is there anything else you’d like to share with our audience before wrapping up?

I truly hope you find your people and that you turn to Ag Women Connect for friendship, connection, and the resources that can support your journey.

In life, we have a choice: we can serve our weaknesses, or we can serve our purpose. My prayer is that through our example, you’ll find exactly what you’ve been seeking, and that you’ll lock arms with us to make a lasting impact on the industry we all love.

Together, we can preserve the legacy of agriculture and build a stronger, more united future, one connection at a time.

TOP 5 MOVIE “COWBOYS” Who Were Actually the Real Deal

BY KRYSTA PAFFRATH

Hollywood has always been drawn to the image of the cowboy—gritty, loyal, rugged, and brave. But while many actors have worn the hat and spurs, only a handful have truly earned them beyond the screen. These five men didn’t just play cowboys—they were cowboys.

Ben Johnson

Before he ever stood in front of a camera, Ben Johnson was a world-class rodeo cowboy—a professional steer roper who won the PRCA World Championship in 1953. Born and raised in Oklahoma, Johnson worked as a ranch hand and stuntman before being discovered by director John Ford. He went on to appear in countless Westerns, including Shane, She Wore a Yellow Ribbon, and The Wild Bunch. Johnson never lost his cowboy roots—and he didn’t have to fake a thing when it came to the saddle.

Slim Pickens

With a name like Slim Pickens, you’d expect a cowboy—and you’d be right. Long before Hollywood, Pickens was a realdeal rodeo bronc rider and clown. Known for his wild rodeo antics and even wilder sense of humor, he made a seamless (if unexpected) transition to film, often playing sidekicks and quirky ranch hands. You might remember him from Dr. Strangelove or Blazing Saddles, but his cowboy card was earned in the dust of real arenas long before he ever stepped onto a set.

Buck Taylor

Fans of Gunsmoke and Yellow‑ stone know Buck Taylor for his strong, silent Western presence—but his roots go deeper than the screen. The son of actor Dub Taylor, Buck is a real cowboy and a talented Western

artist who grew up roping, riding, and competing in rodeos. His respect for the culture shows in both his acting and his paintings, which often depict cowboy life with an insider’s eye. He’s one of the few still carrying the torch of the traditional Western man—both on-screen and off.

Wilford Brimley

Known for his gravelly voice and no-nonsense roles, Wilford Brimley was a ranch hand and blacksmith before he ever became a Hollywood mainstay. He worked horses, rode fences, and lived the kind of life most actors just try to imitate. His roles in The Natural, Cocoon, and The Horse Whisperer all carried the weight of lived experience, and he never strayed far from the ranch. Brimley wasn’t trying to play a cowboy—he just was one.

Sam Elliott

Though not born into ranching,

Sam Elliott has spent decades earning respect among real cowboys for his dedication to the craft—and not just the acting kind. He’s known for his authenticity, attention to detail, and deep understanding of the Western lifestyle. His commitment to realistic portrayals—from Tombstone to The Ranch—has made him a revered figure in both film and cowboy circles. Many who work the land say: if Sam Elliott says it, it’s probably true.

Elliott as Lee Scoresby in “The Golden Compass” (Photo by Laurie Sparham, courtesy of New Line Cinema)

More Than Just a Role

The magic of the Western genre isn’t just in the sweeping vistas or the climactic showdowns—it’s in the people who live what they portray. These men didn’t need a script to understand honor, grit, or hard-earned respect. They carried those traits from real life into their roles, giving generations of audiences a glimpse at the authentic American West. So next time you see a cowboy on screen, ask yourself: is he acting the part, or is he the real deal?

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Finding Your Own Style in Western Fashion TIPS & TRICKS WITH JUSTIE J. FUIT

BY KRYSTA PAFFRATH

From rodeo queen roots to full‑time content

creator, Justie Fuit has carved out her own corner of the Western fashion world. With a platform rooted in authenticity, confidence, and creativity, she’s showing women that Western style can be both practical and powerful. We caught up with Justie to talk about her journey, creative process, and what she hopes women take away from her content.

Q: To get us started, tell us a little bit more about your background. How did you end up where you are today?

Justie: I grew up doing rodeo queening, and that’s really how I got my start in the Western world. When I was about four years old, my grandparents gave our family a couple of their horses. They were older, kind of retired, but they’re the ones I learned on. I was so excited to get them at our house, I’ve been a horse girl ever since.

I did my first rodeo queen pageant when I was eight, and I just fell in love with everything about it. The fashion was a big part of that. Rodeo queen style is super classic, super coordinated, and a little over-the-top, but that’s what hooked me on Western fashion. I did 4-H, high school rodeo, and just stayed involved. I don’t really have a ranching or ag background, but rodeo and Western fashion have always been a part of me. Your Instagram presence is strong and really connected to that rodeo queen aesthetic. How did your social media journey start?

It actually started because a friend of mine, who was a former Miss Rodeo Idaho, asked me to model some clothes for her boutique. This was right when Reels came out, and she knew I had some photography and modeling experience. I started posting consistently after that, and it just started growing.

I’ve been doing this for about three years now, and I’m so grateful for all the opportunities it’s brought. But yeah, it started from something pretty simple, and grew because I stuck with it. Was there a moment where it clicked and you thought, “I can really do this for a living”?

A few of those moments happened this past year, but one of the first was when I posted a Reel and it got 4,000 views in an hour. At the time, I had maybe 1,000 followers, and it was just my personal page. I was shocked!

That was a turning point. I realized this could be a way to normalize Western fashion and help people feel confident wearing it. In high school and college, I strayed away from it, I was a dancer and cheerleader, and I felt like Western wear made me stick out. But once I got back into it, I felt more like myself.

Then, when I went to my first NFR, I went with a boutique that trusted me to model for them all weekend. That experience helped everything start falling into place. And now this is my first year

doing it full-time. It’s still surreal, but once I started earning a stable income, that was a big “Wow, I’m really doing this” moment for me. Your content feels very natural and lifestyle ‑ based. What does your creative process look like when planning outfits or content for upcoming months or events?

Honestly, it really depends on the season and what’s going on. Sometimes ideas just flow, and I’m excited to try on outfits and share them. Other times, I go through creative dry spells and just want to throw on jeans and a tee.

When I’m planning ahead, I’ll look at what events or holidays are coming up. I love seasonal colors—especially fall tones and neutrals. The Western industry is constantly evolving, which keeps things interesting. And even though I love styled looks, I think my audience also appreciates the simple, everyday outfits. I try to show both. For readers who are just getting into Western fashion, what are the essential pieces you recommend?

A great pair of jeans, a pair of boots, and a cowgirl hat. Those are your staples. You can add trends through your tops or outerwear, but if you invest in those core pieces, you can do a lot.

Personally, I don’t wear a ton of accessories; my style is simple and functional. At NFR, I’ll dress it up a bit with jewelry, but it still feels a little unnatural for me! So I always say: go with what feels true to you, not what trends say you should wear. What’s the message or mission you hope comes through in your content?

Confidence. I want women to wear what makes them feel good, not what fits a certain trend or expectation. I recently challenged myself to go makeup-free for a month, and I still posted my usual content. It was hard, but I think it encouraged others.

You don’t need the glam, the glitter, or the filters to feel beautiful. You can be outdoorsy and feminine. You can be modest and confident. You can be you. That’s what I want women to take away from my page.

You can find Justie on Instagram @JustieJFuit.

A Conversation withAaron Watson AMERICAN MADE, TEXAS RAISED

BY KRYSTA PAFFRATH

In a world where trends come and go, Aaron Wat‑ son has built a career on timeless values: hard work, family, faith, and a genuine connection to his fans. As the modern country music landscape continues to evolve, Watson remains a steady voice for tradition, proving you don’t need a major label deal to make a major impact. We sat down with Aaron to talk about what’s guided his journey, why staying independent still matters, and what’s next for the Texas troubadour.

Aaron Watson is a Texas-born singer-songwriter and one of the most successful independent artists in country music history. With over two decades on the road, 20+ albums, and a loyal fanbase that spans generations, Watson is best known for his heartfelt songwriting, tireless touring, and unwavering commitment to authenticity. In 2015, he made history when The Underdog became the first self-released country album to debut at No. 1 on the Billboard Country Albums chart, solidifying his reputation as a true independent force in the genre. Aaron, can you dive a little deeper into how your values have shaped your career, from the very beginning to where you are now?

Absolutely. Faith, family, and fans have been the foundation of everything I do. They’ve grounded me since day one. You know, they also call me the “Honky Tonk Kid,” and I’ve spent a big chunk of my life playing dance halls and bars across the U.S. But at the heart of it, I’ve always written music for everyone to enjoy.

Country music, especially nowadays, has changed a lot, there’s a lot of vulgar content out there. And honestly, that bothers me. Country used to have a little more class. Sure, there’ve always been cheating and drinking songs, heck, I’m a huge Gary Stewart fan, but there was still a level of respect.

What you hear now on some stages feels more like a pop-rap show than country music. And look, I love Snoop Dogg, I got grounded for having The Chronic in my CD player, but there’s a time and place for everything. I’m not trying to be a goody-two-shoes. I’m just saying, when I see kids in the crowd, I want them to hear something they can grow up with.

You’ve played thousands of shows across the world. What makes a concert truly special for you?

It’s the fans. Always has been. I’ve played packed festivals and I’ve played small-town shows with 50 people. What never changes is the passion from the crowd. When someone’s singing every word back to you, that moment is magic.

I’ve learned to appreciate every show, big or small. When I step on stage, it’s a blessing. A lot of folks dream about that moment from their garage. And I never forget, I work for the fans. They’re my bosses. My job is to make sure they leave with a memory.

You’ve stayed independent your entire career, something most art ‑ ists can’t say. Were there moments when you considered signing with a label?

Absolutely. But things were different back then. Ten years ago, labels weren’t interested in cowboy hats and pearl snap shirts. That style wasn’t popular. Now it’s trendy, but back then? Not so much.

I heard things like “Texas music only works in Texas.” I remember telling one executive, “Well, West Coast rap worked in West Texas and the Beach Boys were big in Kansas.” You can’t put music in a box.

I always wanted to write my own songs and stay true to who I am. I used to say, and still believe, I’d rather sing my own songs in a honky tonk than someone else’s in a stadium. I’m not against labels; I’ve just never found one that believed in me for me.

When I made The Underdog, I shopped it to every major label in Nashville. Nobody wanted it. That album ended up making history as the first independent country album to debut at No. 1 on Billboard. That moment proved I didn’t need validation, I just needed belief in what I was doing. What’s it like watching the country music scene change over the years, especially with all the pop and crossover influences now?

You know, it’s funny. I’ve been treated like an outsider most of my career. So I don’t see country music as some exclusive club. There’s room for everybody, and I honestly believe the cream will rise to the top.

But I’ll admit, some of it’s kind of amusing. I’ve seen promo photos where artists have spotless boots, not a single scuff mark. You can tell they went from box to stage. Hats that’ve never been shaped. But hey, it’s cool seeing country music be fashionable again. For the first time in my life, I feel like I’m actually in style!

In all seriousness though, I wish everybody the best. You don’t have to grow up on a ranch to make country music. It’s about what’s in your heart.

You’ve released several singles this year, including “Sober Truth” and “Buy the World a Round.” What can fans expect next?

More music. And then more after that. I’m a songwriter first, so I’m focused on creating and sharing as much as I can. My new album, Horse Named Texas, is the best thing I’ve ever done. I’ve worked harder on this than anything else.

The past few years were tough; I had vocal cord issues and surgeries, but I’m finally back in a good place. And now, my kids are old enough to understand what I do. That pushes me even harder. I want them to see Dad win.

Speaking of your kids, we’ve seen you bring your son on stage. What’s it like sharing that spot ‑ light with him?

Man, it’s incredible. Getting to do what I love already feels like a dream, but now to look over and see my boy up there with me? That’s next-level joy.

It’s like we’re fishing or golfing together, just having fun. He’s already writing and playing guitar, he’s good. I may end up driving his bus one day. Last question, what advice do you have for the underdogs out there?

Believe in yourself. Even when no one else does. Especially when no one else does.

People see my success with The Underdog, but they don’t always know it took 15 years of hard work to get there. It wasn’t overnight. There were hundreds of shows, albums, and setbacks. But you’ve got to keep swinging. Keep showing up.

I always say, it’s hard to beat the guy who never gives up. That’s what being an underdog is about— showing up, staying true to yourself, and finding strength in the struggle.

Everyone loves the idea of a rebel, but to me? The real outlaw is the one who stays grounded, works hard, and keeps showing up as their true self, day after day.

You can find more about Aaron on social media and on his website, AaronWatson.com.

Aaron’s 2025 Tour Schedule

Sep 20, 2025

The Coyote Store GAIL, TX

Sep 27, 2025

Luckenbach Texas FREDERICKSBURG, TX

Oct 3, 2025

Texas Rice Festival WINNIE, TX

Oct 4, 2025

Hannah House Annual Pasture Party MARSHALL, TX

Oct 10, 2025

Conroe Cajun Catfish Festival CONROE, TX

Oct 16, 2025

The Liberty ROSWELL, NM

Oct 17, 2025

Cowtown Event Center EL PASO, TX

Oct 18, 2025

Pinal 40 Copper Country Music Fest CASA GRANDE, AZ

Oct 19, 2025

Orpheum Theater FLAGSTAFF, AZ

Oct 23, 2025

Moonshine Flats SAN DIEGO, CA

Nov 22, 2025

Choctaw Casino GRANT, OK

MADE IN AMERICA

Through the Eyes of Western Fine Artist, Brenna Litynski

In a world where the American West is often romanticized but rarely understood, artist and designer Brenna Litynski brings a grounded, authentic perspective— one brushstroke, pixel, and sketch at a time. Blending science, agriculture, and art, Brenna’s work captures the soul of the West through a unique lens shaped by her diverse background: from marine murals in Maryland to cattle research in Wyoming. Whether she’s illustrating a children’s book on wildlife migration or designing a ranch brand’s digital presence, her passion for education, stewardship, and storytelling runs deep. In this exclusive conversation, Brenna shares the journey behind her art, the inspiration drawn from Western landscapes and lifestyles, and why representing rural life through visual storytelling is more than a calling—it’s a responsibility.

Q: Can you tell our audience a little more about yourself?

A: My name is Brenna Litynski, and I’m a versatile western artist and designer offering a unique blend of fine art, illustration, digital, and website design services. My work is rooted in my passions for education, the outdoors, and my background in agriculture and livestock production. Whether I’m creating a watercolor, a digital illustration, or a brand identity for a local ranch, my goal is always the same: to capture the beauty of the American West—its landscapes, wildlife, and culture—and inspire others through visual storytelling.

I grew up on the East Coast, where I was both a collegiate swimmer and a student at St. Mary’s College of Maryland, earning a dual bachelor’s degree in Environmental Studies and Art. In 2021, I moved to Laramie, Wyoming and soon began graduate studies at the University of Wyoming. My M.S. research focused on the use of sprouted grains in cattle nutrition, and I earned my degree in Animal and Veterinary Science in 2024. Today, I serve as the Agriculture & Natural Resource Extension Educator in Albany County, WY, where I lead programs in ag education and resource stewardship, blending science with creativity. As the founder of Brenna Litynski Art & Design LLC, I’m dedicated to helping clients tell their stories through meaningful illustrations, tattoo designs, fine art, professional websites, photography, logos, and branding, particularly for ag-based businesses and producers. When I’m not working in the studio or out in the field, you’ll find me in country dance halls, horseback riding, enjoying time with loved ones, or hiking with my dog, Doodles.

Q: How has your passion for the Western Lifestyle shaped your perspective or inspiration with your art?

A: Growing up on the East Coast, I didn’t have access to the wide-open spaces that define the American West. The landscape was more urban and suburban, and agriculture looked very different. Still, my family supported my early interest in horses, and I was fortunate to work in both English and Western styles. Over time, I’ve continued to develop my abilities in Western horsemanship, and I’ve met wonderful mentors who have encouraged my learning in roping, horseback cattle handling, and related skills. Additionally, wildlife and nature has always fascinated me, and that curiosity was reflected in my earliest artworks. After college, I moved west largely for my health—the dry Wyoming air helped manage my asthma and completely changed my life. It also immersed me in the world of Western agriculture and livestock. Between graduate school research, working for the USDA on their government ranch, earning a certificate in beef cattle artificial insemination, and connecting with seasoned horsemen and ranchers in Wyoming and Nebraska, I’ve had the privilege of learning from some of the best. While I love the practical, hands-on aspects of this life, what truly inspires me are the people. The values of honesty, grit, and responsibility aren’t just personal characteristics; they’re essential to the industry. That spirit fuels my artwork and has led me to shift my focus from painting local ecosystems and marine life to Western wildlife and agriculture. I believe this lifestyle deserves more recognition and representation, and it’s an honor to help tell its story through art.

Q: Growing up, did you always want to be an artist? Then, expanding on that, what did the beginning of your art career look like?

A: Yes, art has always been a part of who I am. From a young age, I enjoyed capturing the world around me through drawing, painting, and storytelling. Art has been a central part of my life, even as my interests grew to include science, animals, and the environment.

I pursued that dual passion at St. Mary’s College of Maryland, where I earned my undergraduate degree in both Environmental Studies and Art. During that time, I began to lay the foundation for my professional art career. In 2019, I interned at the Calvert Marine Museum, where I combined research with illustration—painting a mural of the Chesapeake Bay ecosystem, designing donor artwork, and scientifically illustrating prehistoric species for publication in the Smithsonian Institution Scholarly Press published in the 2023 academic volume The Geology and Vertebrate Paleontology of Calvert Cliffs, Maryland.

In 2020 and into 2021, I led several online art workshops for students aged 6–16 through the Carrie Patterson Art Studio, creating week-long lesson plans and teaching a range of media, which sparked my love for teaching and inspiring others about art and the world around them. After graduating in 2021, I moved to Wyoming, where I discovered a deep and lasting connection to agriculture and the Western lifestyle. While earning my master’s degree in Animal and Veterinary Science at the University of Wyoming—researching cattle nutrition and working for the USDA—I continued to create and exhibit art. My subject matter evolved from subjects such as marine life that Maryland is known for to Western wildlife, livestock, and ranching culture.

Over the last few years, my art has gained broader visibility and professional recognition. In 2024, I illustrated the children’s book The Adventures of Popeye and Morty: A Mule Deer Migration Story for the Winter Range Foundation. I’ve also had the privilege of having my artwork exhibited twice at the National Museum of Wildlife Art (2022 & 2023) in Jackson, WY. My work has received awards throughout my career, ranging from national student contests to juried exhibitions, and has been featured in publications such as The Iberian Horse Magazine and at various museums and galleries.

The beginning of my art career wasn’t a straight line, but it’s one that reflects the same values I celebrate in my work: curiosity, resilience, and a deep appreciation for both people and place. Today, through Brenna Litynski Art & Design LLC, I continue to build a practice rooted in storytelling, science, and community from website and branding design to fine art and illustration.

Q: What does your creative process look like for one of your pieces from start to finish?

A: It really depends on the medium and who I’m doing it for. Commissioned pieces are extremely intentional, and I may meet with the client and/or have one or more in-depth conversations with them about their vision and needs. But when I do art for myself, I have a lot more freedom and I have opportunities to create whatever inspires me at that moment.

For traditional art pieces, my process is simple and similar across physical and digital mediums. I always start with an idea. Rarely do I ever do conceptual sketches – I immediately get pen to paper, so to speak, and adjust as I go. There’s always a point where I get frustrated with how it looks, because the vision I have for the final product is so strong, and it usually doesn’t match up until the very end. Working with colors and light is my favorite thing to do and is often where a piece comes to life.

In regard to digital and web design, including branding, my approach is slightly different. I spend a lot more time planning, gathering information, understanding exactly what my client needs, and how they envision their business. I’m a full-service package – I do photography, graphic design, logos, web design, written components, and so much more to form an entire online presence. A website design is essentially a functioning piece of art, and I treat it as such. Colors, shapes, and layouts are tailored specifically to the feel and mission of the business to attract target audiences and communicate information as efficiently and effectively as possible. One aspect of marketing is often under-taught and underutilized, which is the power of storytelling. My goal is to help each and every one of my clients tell their story and effectively market their business with quality designs.

Q: When people view your art, how do you hope people come away feeling?

A: My ultimate goal as an artist is to inspire people about agriculture and wildlife, and to distill complex ideas and topics into visuals that are easily understood by many. When someone views my work, I hope to give them an opportunity to see my subject matter through a new lens, and maybe even learn something from it. Drawing from my portfolio, which spans fine art, illustration, and digital design rooted in the landscapes and culture of the American

West, I aim to reveal the extraordinary in the ordinary. Whether it’s a wildlife painting, an agricultural or rodeo scene, or digital branding and website design for an agricultural business, each piece is meant to inspire. My work strives not only to educate and inspire, but to tell a story. Whether it’s a detailed illustration or an interactive website, I hope viewers leave with a clearer understanding of the story behind the image—what it represents, why it matters, and how it connects to the American West.

Q: As an artist, why do you think it’s important to share and rep‑ resent the Western way of life?

A: Sharing and representing the Western way of life through art is very important to me. Not only because it honors the people, animals, and landscapes that define this region, but also because it serves as a bridge between agriculture and the wider public. The Western lifestyle is rooted in values like resilience, stewardship, community, and a close relationship with the land, qualities that often go unrecognized or misunderstood by those outside of agriculture.

As an artist working across both the agricultural and creative sectors, I see art as a powerful tool to communicate these values in ways that are engaging, accessible, and impactful. Art allows people to connect with the stories behind agriculture, the wonder of our natural landscapes, and the wildlife within it. It fosters appreciation for those who care for the land and livestock, something I believe is more important than ever as producers face growing pressures of all kinds. Through my work with the University of Wyoming Extension, separate from my personal artistic endeavors, a portion of my diverse programming has focused on developing art-based agritourism opportunities that merge agriculture and the arts. These programs include the upcoming 2025 Wyoming Ag & Art Tours, developed in collaboration with fellow Extension Educators, and offer producers a chance to market themselves to new audiences while providing educational experiences that reach individuals who may not have previously engaged with agriculture.

Whether through painting, illustration, or website design in my personal practice, or hands-on workshops and community engagement in my professional life with UW Extension, I aim to celebrate the Western lifestyle while helping others understand and value its importance.

You can learn more about Brenna and her work at www.BrennLitynskiArt.com, brennalitynskiart@gmail.com, or on Instagram @brennalitynskiart.

FROM THE

WITH Alexis Cady Q&A

From the dust rising in the arena to the split-second intensity of eight seconds on a bull, photographer Alexis Cady of Wild Red Rodeo has a way of freezing the raw, unfiltered spirit of rodeo in every frame. Traveling across the country with a camera in hand, Alexis documents the stories unfolding both in and out of the spotlight, moments of triumph, tension, tradition, and heart. Her work doesn’t just showcase the action; it captures the soul of the sport and the people who live it. In this feature, we step behind the scenes and into the saddle-lighting stories Alexis sees through her lens, one rodeo at a time.

Make sure to follow Alex Cady @wildredrodeo on Instagram and view her portfolio at wildandfreemoments.mypixieset.com.

Q: Can you tell our audi‑ ence a little more about yourself? You can skip this if your bio on your website is up to date and you’d like me to pull this information from there.

A: I grew up in Hermiston, Oregon— home of the best watermelons! I carried the flag in the grand entry for the Farm City Pro Rodeo and spent many years showing pigs in 4-H and being involved in FFA. I barrel raced locally growing

up and through high school, and I also played volleyball and was a cheerleader all four years. I’ve always loved art, drawing, and photography. Now, I live in Utah with my horse, Stiletto; my cat, Pickles; and my two dogs, Kratos and Whiskey.

Q: Growing up, did you always want to be a photog ‑ rapher? Then, expanding on that, what did the begin‑ ning of your photography career look like?

A: I was always drawn to photography,

but growing up I thought I’d be a vet because I loved animals. As I got older, I realized the traditional college path wasn’t for me. I got a camera to document life, and it turned into something much bigger. I started photographing friends, family, seniors, weddings, and then I discovered rodeo. That’s when everything clicked. I shot my first rodeo (Elgin Stampede) just for fun one evening and immediately knew, “This is where I need to be.” I made it my goal to get my PRCA permit by the end of that year, which I

did—the Columbia River Circuit Finals ended up being my first rodeo on my permit. After that, I set a wild goal: to make the NFR in my first year on my card. I’d never even stepped foot in the Thomas & Mack, so I wanted my first time there to be special. The beginning of my rodeo photography journey has been full of trial and error, long nights, sleeping in my car, tears, joy, and a whole lot of grit.

Q: Has your style of photog ‑ raphy changed at all since you started

your business? If so, how would you describe your style then compared to now?

A: Definitely. At first, I knew I wanted something warm and western, but I didn’t have a clear direction. I admired a lot of photographers, but I never wanted to copy anyone—I wanted to create something uniquely mine. I took a few mentorships early on (before I found rodeo), and they helped me start to shape my own style. I paid attention to what

drew me to other photographers’ work and used that to develop my own eye. I’ve always wanted my images to make people feel something. These days, I have a much more consistent style. I love a good action shot, but I’m especially drawn to capturing the moments and stories outside the arena that people don’t always see. My editing style depends on the shot—sometimes I go for classic black and white, other times I love adding a nostalgic, retro warmth while keeping it natural and true to the western lifestyle.

Q: Do you have a creative process when it comes to choosing your shots or the setup that goes into getting the perfect shot?

A: Not always a set one, but I’m constantly striving to get the best images I can—and to capture something unique. It depends on the event. Sometimes my goal is to tell the story of the entire rodeo; other times I’m chasing one specific angle or moment. Occasionally, I’ll envision a shot ahead of time and wait for the right conditions to bring it to life. One time, I waited four days at a rodeo for the perfect light to get the exact shot I had in mind. So while it’s not always planned, there’s always a purpose.

Q: In your eyes, what has been your career‑ defining moment?

A: Right now, I’d have to say making the NFR. I spent so much time wishing, dreaming, praying, and working for that moment. Managing my own social media, taking photos, editing nonstop, replying to messages, driving long hours, running on no sleep—and still holding onto faith. When I got the call on October 7th, I broke down in tears. I couldn’t even speak on the phone. That was the moment everything felt worth it.

Q: Are there other photographers who have inspired you in your own work? Or who do you look up to in the rodeo industry?

A: There are so many photographers—both in and out of rodeo—who have inspired and supported me. In the rodeo world, I’ve looked up to Click Thompson, Kristen Schurr, Michael Pintar, and Dan Lesovsky, just to name a few. But ultimately, we all bring our own individuality and vision to the table, and I think that’s what makes this space so special.

Do you have an ultimate bucket list rodeo as far as where you would like to shoot some day?

I still have a few more dream rodeos on my list. Cheyenne Frontier Days—the Daddy of ‘Em All—is definitely one I’d love to experience behind the lens. I’ve checked Pendleton Round-Up off my list already, and I absolutely love shooting it. As for the rest, I’ll keep those close to the chest for now—but who knows, maybe you’ll catch me in Cheyenne next year.

Q: What advice would you give to aspiring rodeo photographers?

A: Always do your best and don’t let discouragement get the best of you. It’s easy to fall into comparison traps or let social media get in your head. But the truth is, everyone has something unique to offer. Try different styles and subjects when you’re starting out, and shoot as much as you can. That’s the best way to find your niche and truly learn your camera.

Closing Thoughts

I didn’t do it all alone. While I built Wild Red Ro‑ deo from scratch, I’ve had incredible support from my family and a few close friends along the way. 2024 was a year I gave fully to God. There were moments I wanted to quit, but something told me to keep going. I’m so thankful I listened. John 13:7 is my favorite verse and one that carried me through:

“Jesus replied, ‘You do not realize now what I am doing, but later you will understand.’”

with Chris Petersen

Preserving the Western Way One Song, Photo, and Story at a Time

BY KRYSTA PAFFRATH

Chris Petersen’s story is one of grit, heart, and a deep connection to the western way of life. Raised in the heart of the Rocky Mountains, Chris was immersed in cowboy culture from the start—his family roots in the Southwest date back to the 1850s, and his love for horses began before he could even talk. Over the years, that love grew into something more: a passion for music, photography, and storytelling that would ultimately shape his career.

Known for his authentic and original sound, Chris has gained a loyal following with a voice that’s both timeless and unmistakably his own. His breakout moment came with a standout performance on Season 15 of America’s Got Talent, where Simon Cowell called his work “brilliant.” Since then, his momentum hasn’t slowed. His album Cowboy Coming Home, produced by Trent Willmon, reached the Top 10 on the Billboard Mountain Region Heatseekers Chart. He went on to win Country Battle USA, taking home the $15,000 prize and solidifying his place as a rising force in country music.

But Chris isn’t just a musician. He’s a visual storyteller, a former gallery artist turned photographer, and the founder of Diehard Cowboy, a brand built around preserving and celebrating the western lifestyle. From viral hits like “Horse People” to the quiet, reflective moments captured in his photography, Chris uses every creative avenue to share a piece of the world he loves.

At the heart of it all is family. With the support of his wife, McKensie, Chris has been able to focus his efforts, refine his vision, and take his message across the country. In this interview, he opens up about the roots that shaped him, the journey he’s still on, and why preserving the spirit of the cowboy isn’t just a mission—it’s his life’s work.

Having grown up in the South‑ west, were you immersed in the western lifestyle from an early age? What was your child‑ hood like?

Chris: Yes, absolutely. My family has been in this area since at least the 1850s, so the western lifestyle has always been part of our story. For as long as I can remember, I’ve been obsessed with horses. My parents say that at 18 months old, I would go wild whenever I saw one. I just fell in love early on, and any chance I had to be around horses, cows, and ranching, I took it. I didn’t just grow up around it; I lived it, loved it, and still do. As you grew into your teenage years, was there ever a moment you thought you might step away from that lifestyle?

Never. There was no other option in my mind; it’s who I am. Even though my dad didn’t necessarily want me to be a cowboy, he knew how rough it could be from his own experience, and I couldn’t help being drawn to it. No matter what, I was going to find a way to make it part of my life.

That level of clarity from such a young age is rare. Alongside ranching and cowboy life, you’ve become known for your music. When did that love for music come into play?

Music has always been part of me. My dad was a singer, more operatic than country, but he loved Marty Robbins and Merle Haggard, so I grew up hearing those voices. When we’d be driving somewhere, I’d beg him to put on Merle or Glen Campbell. The first album I ever owned was by Chris LeDoux. That’s where it all started for me. You’re also a photographer and visual storyteller. How did that side of your creativity develop?

Before I ever picked up a camera, I was drawing. I started young, drawing horses, cowboys, and wildlife. In high school, I got serious about pen drawings, and after school, I even had some pieces in a gallery in Jackson, Wyoming. But the problem was, I got so attached to the drawings that I didn’t want to sell them. Eventually, I transitioned into video production for outdoor TV, and that’s when I picked up a DSLR camera. With photography, I could create art quickly, and it allowed me to return to the western themes I loved. That’s when I started selling photo prints at the NFR in Vegas. It brought everything full circle, capturing the western lifestyle in a way that was both immediate and meaningful.

Let’s talk about Diehard Cowboy. Where did that name and brand come from?

It actually started with a business I co-owned called Diehard Creative, where we did video production, marketing, photography, and web design. When I decided to branch off into western photography, I created a division called Diehard Cowboy under Diehard Productions. That’s when I started showing and selling my work at events like the NFR. It’s grown into a personal brand that now encompasses my photography, music, and western storytelling. My goal has always been to preserve and share the Western way of life. I want people to feel something when they see one of my photos or hear one of my songs. Images and music are powerful—they can stir emotion and keep traditions alive. I’m just doing my part to honor my heritage and help others see the beauty in it.

Your album, Cowboy Coming Home, hit the regional Billboard charts. Did that feel like a big moment of validation?

It absolutely did. It’s one thing when your family believes in you, but to have others recognize your work on that level was confirmation that I was on the right path. The music business is hard, no doubt about it. But I’m not in it chasing fame, I love the music and the message. I love the rodeo crowds, the small-town shows. Those are my people.

One of your songs, “Horse People,” went viral on‑ line. Was that planned or just a happy accident?

It was actually very intentional. My social media following had already grown through my photography and video work. When I had the idea for “Horse People,” I knew it would resonate because it’s funny, true, and super relatable. I wrote it with Trent Willmon, who also loves horses and western culture, and the whole thing just clicked. It lined up perfectly with my brand and audience, and the response was incredible.

Final question, what does preserving the Western way of life mean to you?

It means everything. My ancestors crossed the Rockies on mules, built sawmills from scratch, and carved out a life in the wilderness. Everything they did was rooted in hard work, tradition, and the land. It would be a shame for all of that to be forgotten. Through music, photography, and storytelling, I just want to honor that legacy and make sure it’s not lost.

You can learn more about Chris and follow him online on his website: cpcountry.com or on socials @diehardcowboy_ and diehardcowboy.com.

5 Essential Tools for the Modern Cowboy

Gear that blends tradition with today’s challenges on the ranch.

The image of the cowboy has never gone out of style, but today’s cowboy isn’t just chasing strays and mending fences. He’s navigating unpredictable weather, running a small business, balancing social media with saddle time, and raising a family alongside livestock. It’s a life rooted in grit and independence, but modern cowboys are also resourceful, tech-savvy, and forward-thinking. Here are five essential tools that help today’s cowboy get the job done, whether he’s branding calves or fixing fence.

BY KRYSTA PAFFRATH

ern cowboys need tools that can do it all. A quality multi-tool, like a Leatherman or Gerber, can replace a half-dozen gadgets with one compact powerhouse. Whether it’s snipping wire, tightening a bolt, or opening a feed bag, a multi-tool is a must-have in the truck, on the horse, or clipped to the belt.

PRO TIP: Choose one with a locking blade, pliers, and wire cutters for everyday ranch tasks

Cellphone and/or GPS

A Tough Truck

From hauling trailers to fence supplies, a cowboy’s pickup is more than transportation; it’s a mobile office, tack room, and sometimes even a nap spot. Today’s ranch trucks come outfitted with builtin toolboxes, 4x4 systems, towing packages, and even Wi-Fi. It’s not about being flashy, it’s about being functional.

PRO TIP: Keep a stocked truck box with basic vet supplies, gloves, rope, spare tools, and protein bars for long days.

Yes, you read that right. Even the most rugged cowboys keep a smartphone on them, not for scrolling, but for staying connected, checking weather radars, tracking livestock, or managing pasture rotations. Apps like CattleMax, OnX Hunt, and Ranchr offer digital solutions for age-old tasks. Add in a solar charger or backup battery, and your phone becomes a pocket-sized ranch manager.

PRO TIP: Set your phone in airplane mode when working in remote terrain to save battery and reduce distractions.

Quality Saddle and Tack

Some things never change. A well-made saddle is still one of the most important investments a cowboy can make. But modern saddles are often lighter, more ergonomic, and built for longevity. Custom makers are blending tradition with innovation—better tree design, adjustable rigging, and shock-absorbing materials are gamechangers for working cowboys.

PRO TIP: Don’t skimp on saddle fit, for you and your horse. Comfort equals longevity in the saddle.

Quality Made Ranch Apparel (and a Trusted Hat)

The cowboy hat isn’t just a sym‑ bol; it’s protection from the sun, wind, and rain. Pair it with a waterproof duster, durable boots, and high-performance outerwear built to withstand the elements.

PRO TIP: Pre-shaped hats are popular, but a custom-shaped one ensures comfort and character.

Generations of Fun and Happiness in Pismo Beach.

For decades, Pismo Beach has been a happiness haven. Its golden sands and gentle waves soothe souls, while nearby wineries and top-notch restaurants tempt taste buds. Kids play on the beach, surfers chase the waves, and couples savor sunsets. The town’s laid-back vibe, turns every visit into a joyful escape. In Pismo Beach, happiness isn’t just a feeling— it’s the rhythm of the tide and the taste of the region.

Pismo Beach is a proud supporter of Cal Poly and the Break a Wave event.