Modern Cowboy Magazine | Winter 2025 by A.E. Engine

RODEO ATHLETES

Kassie Mowry

Zeke Thurston

Hudson Bolton

John Douch

Susan Maddox Carrying on the legacy of American Hat Company

WESTERN SHOW

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SUSAN MADDOX IS CARRYING Grit, Grace, and the

When you talk about grit, determination, and the American spirit, few stories embody it quite like Susan Maddox’s. As the owner of American Hat Company and founder of The Best Hat Store, Susan stands at the intersection of history and heart. A woman who has not only preserved a legendary Western brand but has breathed new life into it, ensuring its legacy continues to thrive for generations to come.

Her story is one of resilience and renewal, rooted in faith, family, and an unwavering belief in doing things the right way. Through every twist and turn, Susan has remained steadfast. Guided by a sense of purpose that reflects the same strength and authenticity found in every hat that bears the American Hat name. “I stuck with it, and that’s a big part of our story”. Simple words, yet they carry the weight of decades of hard work, sacrifice, and devotion. In those few words lies the essence of who Susan is. A woman who refused to give up, even when the road ahead wasn’t easy.

What began as a shared dream between Susan and her late

husband, Keith Maddox, has grown into something far greater: a living legacy that honors their vision, their values, and the way of life they so deeply loved. Through Susan’s leadership, American Hat Company continues to stand as a symbol of craftsmanship, tradition, and the unbreakable spirit of the cowboy and cowgirl, who believes that faith, family, and perseverance can overcome anything.

SHE and the Hat King

Before she ever set foot in Texas or learned the language of felt and straw, Susan Maddox was a Midwestern farm girl who knew the value of hard work. She grew up with a quiet determination, rooted in the kind of upbringing where you earned what you had and never shied away from a challenge. Those early lessons would later become the foundation for everything she built.

But life, as it often does, had bigger plans for her. Fate intervened in the form of a sharp-dressed cowboy named Keith Maddox, “The

American West

ON A LEGACY

Hat King”. A man whose magnetic presence could light up a room. At the time, Keith was a Tony Lama boot representative, known for his polished style, larger-than-life personality, and relentless entrepreneurial spirit. He lived and breathed the Western lifestyle long before it became fashionable, and he carried himself with a confidence that drew people in. When Susan first met Keith, she didn’t just meet a man, she met a kindred spirit. Their connection was instant, built on respect and shared values. For the next ten years, their friendship grew stronger, weathering the miles and the years, as both carved out their paths in life and business.

The two were married in 1988. Shortly after welcoming two daughters, Treasure and Mercedes. Between raising a family and chasing opportunity, Susan and Keith found themselves drawn deeper into the Western industry. The same world that had first introduced them. Together, the Maddoxes took the iconic symbol that is the cowboy hat, and turned it into something far greater than either could have imagined.

An Ode to Keith

At the heart of American Hat Company lies a simple yet powerful symbol: ➕✖. Originally Keith’s cattle brand, the mark now represents “Positive Times”. A reminder to stay optimistic, work hard, and do what’s right. It’s more than a brand, it’s a philosophy.

After the passing of “The Hat King”, Mrs. Maddox wanted something to keep his memory alive and continue the incredible legacy he left behind. Today, ➕✖ is considered the North Star for both American Hat Company, and The Best Hat Store. It serves as a reminder to customers, employees, and partners alike to live each day with resilience and positivity.

That same spirit of generosity also continues through the Keith Maddox Memorial Scholarship, awarded each year to two graduating seniors at the National High School Rodeo Association Finals. The scholarship honors Keith’s lifelong belief in supporting the next generation, especially those who embody the same drive, discipline, and determination that defined his own journey.

Women Leading the Charge: The Future is Bright

In an industry built on tradition and long dominated by men, Susan Maddox stands as a trailblazer. As one of the few female owners in the Western world, she has redefined what leadership looks like. Her presence at the helm of American Hat Company is more than symbolic. It’s a statement about what’s possible when grit meets vision. To be a female-owned company in the Western industry is unique. Mrs. Maddox brings a fresh perspective and strength in everything the company pursues. From the people she leads to the product that bears the company’s name, Susan’s approach to leadership isn’t just about running a company; it’s about carrying forward a legacy with authenticity and purpose. She honors the craftsmanship and traditions that have defined American Hat Company since 1915, while also embracing progress and modern thinking. Under her guidance, the brand has found the rare balance of honoring its roots while boldly stepping into the future.

Mrs. Maddox’s story isn’t just one of business success, it’s also one of family and faith. Her daughters, Treasure and Mercedes, grew up immersed in the world their parents built, learning the value of hard work and the importance of integrity. Today, they stand ready to carry that legacy forward, representing a new generation of women in the Western industry.

Under her steady leadership, American Hat Company continues to stand tall as an iconic symbol of the Western industry. Honoring its past, embracing its present, and building its future. Just as Keith envisioned, the legacy, and the “positive times” philosophy, live on stronger than ever. The story isn’t over. It’s still being written. One hat, one family, and one “positive time” at a time.

IT’S TIME FOR THE

Wrangler National Finals Rodeo

Everything you need to know about attending the National Finals Rodeo in Las Vegas.

Whether it’s your first time in Vegas for the NFR or your tenth, this guide serves as your go-to for things going on around town, plus everything you need to know about performances, concerts, gift shows, special events, and so much more.

Taking place at the Thomas and Mack Center, fans and athletes alike are more than ready for the 10-day Super Bowl of rodeo. There’s something truly magical about this time of

year in Las Vegas. It’s everything from people stopping in their tracks for the National Anthem played every evening at the Thomas and Mack Center to the athletes competing with everything they have to get to that world championship. The best way to describe it is electric; there’s nothing else quite like it in the world of sports. If you’re experiencing it for the first time, then I hope to give you all of the ins and outs that you need to know about while you’re there.

NFR Performance Schedule

Kick back and relax as you enjoy two hours of the best sport on dirt. With entertainment openings every night by renowned country artists and explosive pyrotechnics, a live NFR performance is unlike anything you’ve ever experienced before. Every performance starts promptly at 5:45 and goes on until 8 pm each evening.

THURSDAY, DECEMBER 4

First Performance THROWBACK NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Pendleton Whisky

■ National Anthem: Morgan Myles

■ Opening Performance: Throwback Night

FRIDAY, DECEMBER 5

Second Performance

■ 5:45 p.m.

■ Performance Sponsor: Coors

■ National Anthem: Jeffrey Steele

■ Opening Performance: Jarrod Morris

SATURDAY, DECEMBER 6

Third Performance

GOLDEN NIGHT FEATURING THE GOLDEN CIRCLE OF CHAMPIONS

■ 5:45 p.m.

■ Performance Sponsor: Hesston by Massey Ferguson

■ National Anthem: Sarah Rowe

■ Opening Performance: Tribute to Contract Acts

SUNDAY, DECEMBER 7

Fourth Performance MEMORIAL NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Polaris Ranger

■ National Anthem: Walker Montgomery

■ Opening Performance: Jackson Dean MONDAY, DECEMBER 8

Fifth Performance TOUGH ENOUGH TO WEAR PINK NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Montana Silversmiths

■ Anthem: Charley Cox

■ Opening Performance: Jenna Paulette

TUESDAY, DECEMBER 9

Sixth Performance RESISTOL ROOKIE NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Resistol

■ National Anthem: George Ducas

■ Opening Performance: Neal McCoy

WEDNESDAY, DECEMBER 10

Seventh Performance MILITARY NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Boot Barn

■ National Anthem: Caitlyn Ochsner

■ Opening Performance: Kasey Kearney

THURSDAY, DECEMBER 11

Eighth Performance CANADIAN NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Durango Boots

■ National Anthem: Kalsey Kulyk (CAN) & Presley Barker (USA)

■ Opening Performance: Nate Smith

FRIDAY, DECEMBER 12

Ninth Performance LEGACY NIGHT

■ 5:45 p.m.

■ Performance Sponsor: Tractor Supply Company

■ Anthem: Emily Ann Roberts

■ Opening Performance: Ricochet

SATURDAY, DECEMBER 13

Tenth Performance WRANGLER NATIONAL PATRIOT NIGHT

■ 5:45 p.m.

■ National Anthem: Jeremiah Neal

■ Opening Performance: Gold Night

Included with your ticket is access to the Cowboy Corral, which is located in the Cox Pavilion, which is adjacent to the Thomas & Mack Center. There are live performances by the acts below BEFORE and AFTER the Wrangler NFR performance. Doors open nightly at 4 pm.

Entertainment at the Cowboy Corral

Includes: REEVES BROTHERS

■ December 4 — 7

GAGE GARDINER

■ December 8 — 10

PRESLEY BARKER

■ December 11 — 13

NFR 2025

Schedule of Events

Daily Events

Storme Sessions present -

ed by American Hat Co.

■ 10:15 a.m. - 11:15 a.m.

■ Cowboy Christmas presented by Pro Fantasy Rodeo

■ Las Vegas Convention Center, South Hall, Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public

Mic Drop with Matt Merritt

■ 11:30 a.m. — 12:30 p.m.

■ Cowboy Christmas presented by Pro Fantasy Rodeo

■ Las Vegas Convention Center, South Hall, Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public

Conserving Country with hosts Garrison Allen and Shane Minor

■ 12:45 p.m. - 1:45 p.m.

■ Cowboy Christmas presented by Pro Fantasy Rodeo

■ Las Vegas Convention Center, South Hall, Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public

RMEF Films

■ 2 p.m. — 3:30 p.m.

■ Cowboy Christmas presented by Pro Fantasy Rodeo

■ Las Vegas Convention Center, South Hall, Level 2

■ Ariat Rodeo Live Stage

■ Free Admission/Open to the Public

ALL IN Barrel Race & Roping

■ Barrel Race: December 4-6 & 7-10 | Breakaway and Calf Roping December 7-10 | Start times vary by day

■ The Orleans Arena

■ Free Admission/Open to the Public

Ultimate Bullfighters Last Man Standing

■ Competition Daily December 4 –13 at 1:30 p.m.

■ Resorts World Las Vegas

■ Ticket Required

Ariat World Series of Team Roping

■ December 5 — 14

■ South Point Arena & Equestrian Center

■ Free admission/Open to the Public

Specialty Events by Date

DECEMBER 2 - 3

National Finals Breakaway Roping

■ December 2-3 | Doors open at 1 p.m. | 2 p.m. competition start

■ South Point Arena & Equestrian Center

■ Ticket Required

DECEMBER 4

Benny Binion’s World Famous Bucking Horse & Bull Sale

STACE SMITH WORLD BRONC FUTURITY FINALE

PRCA PERMIT MEMBER OF THE YEAR CHALLENGE

■ 8 a.m. — Doors open | 9 a.m. — Events begin

■ South Point Arena & Equestrian Center

■ Ticket Required ($30 ticket includes all 3 events)

■ Tickets available at Box Office or Online

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Breakaway, Bull Riding and Bareback Riding

■ Ticket Required

DECEMBER 5

Wrangler NFR Autograph Session — Barrel Racers

■ 11 a.m. — 1 p.m. | Golden Nugget — The Grand Event Center Foyer

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Bull Riding, Saddle Bronc and Tie-Down

■ Ticket Required

ProRodeo Cornhole Tournament

■ 10 a.m.

■ Resorts World Las Vegas — Rose Terrace

■ Cornhole competition highlighted by live music, food and drinks and silent auction

■ Benefiting the ProRodeo Hall of Fame

■ Ticket Required

DECEMBER 6

Wrangler NFR Autograph Session — Tie-Down Ropers

■ 11 a.m. — 1 p.m. | MGM Grand — Main Lobby

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Breakaway, Bull Riding, and Bareback Riding

■ Ticket Required

Golden Circle of Champions — Rodeo Clinic and Champions Banquet

■ 11:30 a.m. — 3 p.m.

■ Tuscany Suites & Casino

■ Honoring children fighting cancer and other lifethreatening illnesses and their families

■ For more information visit: GoldenCircleofChampions.com

Bourbon & Blues at Legacy Club

■ 1 - 4 p.m.

■ An afternoon filled with smooth bourbon, live blues music and a delicious mix of savory and sweet bites.

■ Circa Resort & Casino (21+ to Enter)

■ Ticket Required — $125 + Fees

DECEMBER

Fellowship of Christian Cowboys Cowboy Church

■ 10 a.m.

■ Cowboy Christmas presented by Pro Fantasy Rodeo

■ Las Vegas Convention Center, South Hall, Level 2

■ Rooms S-219-222

■ Free Admission/Open to the Public Cowboy Church with Susie McEntire

■ 9:30 a.m. — Doors open

■ 10 a.m. — 11 a.m.

■ South Point Showroom

■ Free Admission/Open to the Public

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Bull Riding, Saddle Bronc and Tie-Down

■ Ticket Required

DECEMBER 8

Wrangler NFR Autograph Session — Team Ropers

■ 11 a.m. — 1 p.m. | Horseshoe | Guy Fieri’s Vegas Kitchen & Bar

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Tie-Down, Bareback Riding, Saddle Bronc and Bull Riding

■ Ticket Required

DECEMBER 9

Wrangler NFR Autograph Session Steer Wrestlers

■ 11 a.m. — 1 p.m.

■ Circa — Underhang Bar

■ Free Admission/Open to the Public (must be 21+ to enter Circa)

■ First come/first served; contestants depart at 1 p.m.

NFR 2025

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Team Roping, Steer Wrestling, Pole Bending, and Barrel Racing

■ Ticket Required

Rodeo’s Next Up Conference

■ 9:45 a.m. — 3 p.m.

■ Las Vegas Convention Center, South Hall, Level 2

■ Free Admission/Open to the Public

■ A parent or guardian must reserve a spot in the Rodeo’s Next Up Conference.

DECEMBER 10

Rodeo’s Next Up Conference

■ 9:45 a.m. — 3 p.m.

■ Las Vegas Convention Center, South Hall, Level 2

■ Free Admission/Open to the Public

■ A parent or guardian must reserve a spot in the Rodeo’s Next Up Conference.

Wrangler NFR Autograph Session — Bull Riders

■ 11 a.m. — 1 p.m. | Treasure Island — Gilley’s

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Team Roping, Steer Wrestling, Pole Bending, and Barrel Racing

■ Ticket Required

Cowgirl Ministry

■ 10:00 a.m. — 2:00 p.m.

■ South Point Hotel, Casino, and Spa — Sonoma Room

■ Featured Guests: Johnny Rowlett, Trey Johnson, LeAnn Hart, and Pastor Mark Trice

■ Ticket required

■ Includes Buffet Lunch

■ For more information, contact Penny Conway at 928-595-1415 or visit www.vivalasjesus.com

The 2nd Annual Black Cowboy/Cowgirl Meet & Greet

■ 3 p.m. — 5:30 p.m.

■ Gold Coast Hotel & Casino

■ Featuring door prizes and food and drink

■ NFR Viewing Party to follow the Meet & Greet

■ Free Admission/Open to the Public

DECEMBER 11

YETI Junior National Finals Rodeo

■ 9 a.m. - 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Team Roping, Steer Wrestling, Pole Bending, and Barrel Racing

■ Ticket Required

Annual Pro Rodeo League of Women Style Show & Luncheon

■ • 11 a.m. — 2 p.m. | South Point Grand Ballroom

■ • Hosted by The South Point Hotel, Casino & Spa

■ • To benefit the Justin Cowboy Crisis Fund

■ • Ticket Required

Wrangler NFR Autograph Session — Bareback Riders

■ 11 a.m. — 1 p.m. | New York–New York — Beerhaus

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

Exceptional Rodeo

■ 9:30 a.m. - 10:30 a.m. | At the Thomas and Mack Center

■ Free Event/Open to the Public

Bullfighters Only World Championship XI

■ 1:30 p.m.

■ December 11 — 13

■ Downtown Las Vegas Events Center

■ Ticket Required

DECEMBER 12

World of Rodeo Reunion & Gold Card Gathering

■ 9 a.m. — 1 p.m. | Orleans - Ballroom

■ Featuring Western celebrities, rodeo champions, and legends

■ Live music, panel discussions, and more

■ For tickets and information, call Larry Jordan at 406-223-6503

Wrangler NFR Autograph Session — Saddle Bronc Riders

■ 11 a.m. — 1 p.m. | Dawghouse at Resorts World Las Vegas

■ Free Admission/Open to the Public

■ First come/first served; contestants depart at 1 p.m.

Bullfighters Only World Championship XI

■ 1:30 p.m.

■ December 11 — 13

■ Downtown Las Vegas Events Center

■ Ticket Required

DECEMBER 13

Bullfighters Only World Championship XI

■ 1:30 p.m.

■ December 11 — 13

■ Downtown Las Vegas Events Center

■ Ticket Required

YETI Junior National Finals Rodeo

■ 9 a.m. — 4 p.m.

■ Las Vegas Convention Center, South Hall, Platinum Lot

■ Wrangler Rodeo Arena

■ Team Roping, Steer Wrestling, Pole Bending and Barrel Racing

■ Ticket Required

2025

National Finals Viewing Parties Guide

GET YOUR VIEWING PARTY DETAILS ALL IN ONE PLACE!

The National Finals Rodeo is the most prestigious rodeo event of the year for professional athletes and fans alike. With the rodeo action taking place in the Thomas and Mack Center every night, that’s not the only place you can catch the action. There are several hotels that host viewing parties, so you don’t have to miss any of the action, and you don’t have to deal with the crowds.

NFR viewing parties in Las Vegas aren’t just any old after-party, they are typically packed full of other entertainment as well, such as concerts, Calcuttas, and more. Whether you’re a die-hard rodeo fan or just looking to experience the excitement, these parties offer something for everyone. All viewing parties take place every night, December 4-13, 2025, unless otherwise noted.

SNFR After Dark at Westgate Las Vegas

■ 4 p.m. — Free entertainment in iBar

■ 5:15 p.m. — 8:30 p.m. — Viewing parties in iBar and Cabaret Theater

■ 8:30 p.m. — 2 a.m. —

Live entertainment in iBar and Cabaret Theater

■ Free Admission/Open to the Public

Virgin Hotels Las Vegas Official Wrangler NFR Viewing Party

■ Opens at 4 p.m.

■ Virgin Hotels Las Vegas — 24 Oxford

■ 5:45 p.m. — Live Feed

■ Followed by free live concerts (Check calendar on website for updates)

■ Free Admission/Open to the Public

South Point Presents Rocky Mountain Elk Foundation Viewing Party

■ 5 p.m. — 10 p.m.

■ South Point Convention Center

■ Free Admission/Open to the Public

Gilley’s Saloon at Treasure Island

■ Viewing Party starts at 5 p.m.

(All ages welcome until 9 p.m.)

■ Free before 9 p.m.; $20 cover charge after 9 p.m. (21+ only)

■ Live music and drink specials after the viewing party

■ Free Admission prior to 9 p.m./Open to the Public

Mandalay Bay Cowboyville

■ 5:30 p.m. —

Nightly Viewing Party followed by live music

■ Rhythm & Riffs Lounge

■ Free Admission/Open to the Public

Ladies Night at Vegas Vickie’s

■ December 4 and 11

■ 7 p.m. — 9 p.m.

■ Vegas Vickie’s inside Circa Resort & Casino (21+ to enter)

■ Specialty cocktails and exclusive merchandise

■ Vendor Activations on Thursdays of NFR

■ Free Admission/Open to the Public

Palms Casino Resort

■ 5:15 p.m. — Live Viewing Parties in KAOS

■ Live concerts each night following the Viewing Party in KAOS

■ 10 p.m. — Close —

Round Up the night at Ghostbar rooftop lounge

■ Autograph sessions with four-time world champion Tuf Cooper

■ Open to the Public/Free Admission/Free Parking

Rio Round-Up at Rio Hotel & Casino

■ 5 p.m. — Viewing Parties hosted by Matt Merritt

■ Rio Event Stage in Masquerade Village

■ Live Entertainment nightly immediately following the viewing parties

■ NFR After Party at VooDoo Lounge every Friday and Saturday (Must be 21+)

■ Free Admission/Open to the Public

Orleans After Dark

■ Nightly at 8:30 p.m.

■ The Orleans Hotel & Casino — Bourbon Street Lounge

■ Live entertainment, special guests and giveaways

■ Free admission/Open to the Public — 21 & Up

MGM Grand Gold Buckle Zone

■ 5:00 p.m. — 3 a.m.

■ 2:30 a.m. — Last call

■ Live music, watch parties, giveaways and more

■ Free Admission/Open to the Public

Wrangler NFR Go Round Buckle Presentations

■ December 5 — 13

■ Hosted by Flint Rasmussen & Joe Beaver

■ 9:30 p.m. (live broadcast on The Cowboy Channel)

■ Free Admission/Open to the Public

■ South Point Showroom

Free concerts to follow each night in the South Point Showroom:

■ Aaron Watson, Dec. 4-6

■ Chancey Williams, Dec. 7-10

■ Randall King, Dec. 11-12

■ The Reeves Brothers, Dec. 13

The National Finals Rodeo in Las Vegas is not just a sporting event, it’s an immersive, western experience. Whether you see the rodeo live or at a viewing party, you’re sure to be swept up in the electrifying atmosphere that makes the NFR a truly unforgettable event.

NFR Athlete Guide 2025 TOP 15

If you’re a lifelong rodeo fan, you’ve likely been keeping up with the standings all year, but we are all about educating new fans, so we want to include who you can see competing under the bright lights during the ten days of the Wrangler National Finals Rodeo (NFR). These athletes work all year round, October through September, trying to earn a spot in the top fifteen in their event. They work their way through the ranks by attending PRCA-sanctioned rodeos and winning money that goes towards their year-end total, which determines who gets a ticket to the NFR in December. Check out the top 15 athletes headed to the NFR in each event below. All information about the number of qualifications includes this year’s 2025 NFR qualification.

ALL AROUND

1. Stetson Wright | $391,670.61 | Beaver, UT | 8x World Champion | 11x NFR Qualifier

2. Wacey Schalla | $358,985.70 | Arapaho, OK | 3x NFR Qualifier

3. Dylan Hancock | $161,494.24 | San Angelo, TX | 2x NFR Qualifier

4. Brushton Minton | $147,463.82 | Witter Springs, CA | 3x NFR Qualifier

5. Paden Bray | $112,952.83 | Stephenville, TX | 5x NFR Qualifier

6. Tanner Green | $101,313.88 | Cotulla, TX | First Time NFR Qualifier

7. Seth Hall | $100,965.81 | Albuquerque, NM | First Time NFR Qualifier

8. Cole Clemmons | $99,800.73 | Okeechobee, FL | 2x NFR Qualifier

9. Jake Clay | $92,141.97 | Sapulpa, OK | 3x NFR Qualifier

10. Coleman Proctor | $73,115.65 | Pryor, OK | 10x NFR Qualifier

11. Slade Wood | $69,014.56 | New Ulm, TX | First Time NFR Qualifier

Kincade Henry | $186,718.38 | Mount Pleasant, TX | 4x NFR Qualifier

Riley Pruitt | $165,787.48 | Gering, NE | 3x NFR Qualifier

15. Shane Hanchey | $126,956.85 | Sulphur, LA | 16x NFR Qualifier | 1x World Champion

TEAM ROPING (HEELERS)

TEAM ROPING (HEADERS)

1. Kaleb Driggers | $198,497.72 | Hoboken, GA | 13x NFR Qualifier | 2x World Champion

2. Tanner Tomlinson | $183,807.11 | Mineral Wells, TX | 3x NFR Qualifier

3. Derrick Begay | $166,201.94 | Seba Dalkai, AZ | 12x NFR Qualifier

4. Clint Summers | $161,241.61 | Lake City, FL | 5x NFR Qualifier

5. Dustin Egusquiza | $160,703.39 | Marianna, FL | 8x NFR Qualifier

6. Clay Smith | $158,489.89 | Broken Bow, OK | 11x NFR Qualifier | 2x World Champion

7. Andrew Ward | $149,054.75 | Edmond, OK | 6x NFR Qualifier

8. Tyler Wade | $143,366.47 | Terrell, TX | 8x NFR Qualifier | 2x World Champion

9. Cyle Denison | $142,002.37 | Iowa, LA | 2x NFR Qualifier

10. Dawson Grahm | $131,934.01 | Wainwright, AB | First Time NFR Qualifier

11. Jake Smith | $125,537.03 | Broken Bow, OK | 2x NFR Qualifier

12. Riley Minor | $125,025.27 | Ellensburg, WA | 12x NFR Qualifier

13. Luke Brown | $123,302.92 | Rock Hill, SC | 16x NFR Qualifier

14. Kolton Schmidt | $119,938.20 | Barrhead, AB | 3x NFR Qualifier

15. Lightning Aguilera | $114,735.75 | Athens, TX | 2x NFR Qualifier

1. Junior Nunes Nogueira | $198,497.72 | Presidente Prudente, SP | 12x NFR Qualifier | 3x World Champion

2. Colter Todd | $163,849.59 | Willcox, Arizona | 5x NFR Qualifier

3. Jade Corkill | $161,566.83 | Fallon, NV | 14x NFR Qualifier | 3x World Champion

4. Levi Lord | $158,321.88 | Sturgis, SD | 5x NFR Qualifier

5. Travis Graves | $149,918.88 | Jay, OK | 16x NFR Qualifier

6. Coleby Payne | $149,293.26| Stephenville, TX | 2x NFR Qualifier

7. Jake Long | $147,308.20 | Coffeyville, KS | 15x NFR Qualifier

8. Wesley Thorp | $143,366.47 | Throckmorton, TX | 10x NFR Qualifier | 3x World Champion

9. Lane Mitchell | $143,031.89 | Bolivar, TN | First Time NFR Qualifier

10. Dylan Graham | $131,934.03 | Wainwright, AB | First Time NFR Qualifier

11. Brady Minor | $125,025.29 | Ellensburg, WA | 14x NFR Qualifier

12. Trey Yates | $123,302.91 | Pueblo, CO | 4x NFR Qualifier

13. Douglas Rich | $114,787.02 | Herrick, IL | 3x NFR Qualifier

14. Kaden Profili | $113,535.55| Jacksonville, TX | 2xNFR Qualifier

15. Jonathan Torres | $111,672.10 | Ocala, FL | 4x NFR Qualifier

BAREBACK RIDING

STEER WRESTLING

1. Will Lummus | $195,115.71 | Byhalia, MS| 8x NFR Qualifier

2. Jesse Brown | $162,156.51 | Baker City, OR | 6x NFR Qualifier

3. Justin Shaffer | $155,773.24 | Hallsville, TX | 2x NFR Qualifier

4. Rowdy Parrott | $150,876.62 | Mamou, LA | 5X NFR Qualifier

5. Tucker Allen | $150,867.48 | Ventura, CA | 2x NFR Qualifier

6. J.D. Struxness | $138,672.06 | Milan, MN | 7x NFR Qualifier | 1x World Champion

7. Stetson Jorgensen | $136,028.71 | Blackfoot, ID | 6X NFR Qualifier

8. Tyler Waguespack | $135,824.63 | Gonzales, LA | 11x NFR Qualifier | 5x World Champion

9. Dakota Eldridge | $124,916.06 | Elko, NV | 12x NFR Qualifier

10. Kyle Irwin | $113,220.46 | Westville, FL | 7x NFR Qualifier

11. Scott Guenthner | $112,607.29 | Consort, AB | 6X NFR Qualifier

12. Bridger Anderson | $109,327.58 | Carrington, ND | 3x NFR Qualifier

13. Chance Howard | $108,298.10 | Sallisaw, OK | First Time NFR Qualifier

14. Ty Erickson | $105,960.29 | Helena, MT | 10x NFR Qualifier | 1x World Champion

15. Gavin Soileau | $105,898.52 | Bunkie, LA | First Time NFR Qualifier

1. Rocker Steiner | $303,547.32 | Weatherford, TX | 4x NFR Qualifier

2. Sam Petersen | $221,901.45 | Helena, MT | First Time NFR Qualifier

3. Bradlee Miller | $207,474.02 | Huntsville, TX | 2x NFR Qualifier

4. Jess Pope | $203,629.04 | Waverly, KS | 6x NFR Qualifier | 1x World Champion

5. Cole Franks | $200,362.07 | Clarendon, TX | 4x NFR Qualifier

6. Kade Sonnier | $171,507.03 | Carencro, LA | 2x NFR Qualifier

7. Garrett Shadbolt | $168,261.06 | Merriman, NE | 4x NFR Qualifier

8. Dean Thompson | $166,535.63 | Altamont, UT | 3x NFR Qualifier | 1x World Champion

9. Jacek Frost | $143,543.04 | Browns Valley, CA | First Time NFR Qualifier

10. Cooper Cooke | $142,593.79 | Victor, ID | 2x NFR Qualifier

11. Jayco Roper | $139,774.86 | Oktaha, OK | 2x NFR Qualifier

12. Waylon Bourgeois | $137,863.80 | Church Point, LA | First Time NFR Qualifier

13. Wacey Schalla | $136,108.92 | Arapaho, OK | 2x NFR Qualifier

14. Mason Clements | $130,131.01 | Spanish Fork, UT | 5x NFR Qualifier

15. Tilden Hooper | $129,950.66 | Carthage, TX | 10x NFR Qualifier

BULL RIDING

SADDLE BRONC

1. Ryder Wright | $293,994.02 | Beaver, UT | 10x NFR Qualifier | 3x World Champion

2. Damian Brennan | $278,153.12 | Injune, QL | 3x NFR Qualifier

3. Dawson Hay | $268,621.07 | Wildwood, AB | 6x NFR Qualifier

4. Zeke Thurston | $244,268.49 | Big Valley, AB | 11x NFR Qualifier | 4x World Champion

5. Kade Bruno | $215,065.42 | Challis, ID | 4x NFR Qualifier

6. Brody Wells | $214,707.37 | Powell, WY | 2x NFR Qualifier

7. Zachary Dallas | $198,403.28 | Las Cruces, NM | 2x NFR Qualifier

8. Sage Newman | $196,495.28 | Melstone, MT | 5x NFR Qualifier

9. Statler Wright | $181,871.98 | Beaver, UT | 2x NFR Qualifier

10. Brody Cress | $180,091.95| Hillsdale, WY | 9x NFR Qualifier

11. Weston Patterson | $173,735.41 | Waverly, KS | First Time NFR Qualifier

12. Stetson Wright | $165,336.46 | Beaver, UT | 8x World Champion | 11x NFR Qualifier

13. Q Taylor | $157,561.67 | Nanton, AB | First Time NFR Qualifier

14. Ben Andersen | $149,661.35 | Eckville, AB | 4x NFR Qualifier

15. Lefty Holman | $144,872.18 | Visalia, CA | 5x NFR Qualifier

1. Wacey Schalla | $352,596.11 | Arapaho, OK | 3x NFR Qualifier

2. Stetson Wright | $350,174.66 | Beaver, UT | 8x World Champion | 11x NFR Qualifier

3. Ky Hamilton | $317,617.90 | Mackay, QL | 5x NFR Qualifier | 1x

| Milan, TN | First Time NFR Qualifier

7. Hayes Weight | $170,987.77 | Goshen, UT | 3x NFR Qualifier

8. JR Stratford | $165,490.31 | Byers, KS | 2x NFR Qualifier

9. Qynn Andersen | $161,986.91 | Koumala, QL | First Time NFR Qualifier

12. Mason Moody | $156,060.15 | Letcher, SD | First Time NFR Qualifier

13. Rawley Johnson | $148,778.06 | Swan Valley, ID | First Time NFR Qualifier

14. Jesse Petri | $144,080.38 | Dublin, TX | First Time NFR Qualifier

15. Luke Mackey | $138,917.94 | Ignacio, CO | First Time NFR Qualifier

BARREL RACING

1. Kassie Mowry | $203,445.06 | Dublin, TX

BREAKAWAY ROPING

1. Taylor Munsell | $191,175.18 | Alva, OK

2. Josie Conner | $179,076.03 | Iowa, LA

3. Shelby Boisjoli-Meged | $178,537.73 | Miles City, MT

4. Rylee A George | $135,078.43 | Oakdale, CA

5. Hali Williams | $130,475.50 | Comanche, TX

6. Aspen Miller | $129,616.50 | Santa Fe, TX

7. Cheyanna McCartney | $127,794.02 | Kingston, OK

8. Maddy Deerman | $126,251.12 | Hope, NM

9. Beau Peterson | $120,120.00 | Council Grove, TX

10. Joey Williams | $110,550.03 | Volberg, MT

11. Kinlee Brennise | $109,767.28 | Craig, CO

12. Bailey Bates | $108,426.23 | Tohatchi, NM

13. Suzanne Williams | $105,628.60 | Standish, CA

14. Bradi Good | $100,528.12 | Abilene, TX

15. Macy Young | $99,983.47 | Wittmann, AZ

2. Brittany Pozzi Tonozzi | $194,716.09 | Lampasas, TX

3. Emily Beisel | $189,005.25 | Weatherford, OK

4. Hailey Kinsel | $186,317.49 | Cotulla, TX

5. Megan McLeod-Sprague | $174,974.85 | Marsing, ID

6. Lisa Lockhart | $169,467.02 | Oelrichs, SD

7. Carlee Otero | $168,493.95 | Perrin, TX

8. Anita Ellis | $146,991.74 | Blackfoot, ID

9. Halyn Lide | $144,614.31 | China Spring, TX

10. Tayla Moeykens | $142,560.90 | Three Forks, MT

11. Tricia Aldridge | $141,182.37 | Sanger, TX

12. Hayle Gibson-Stillwell | $140,032.27 | Redcrest, CA

13. Wenda Johnson | $138,428.07 | Pawhuska, OK

14. Andrea Busby | $133,098.74 | Millsap, TX

15. Katelyn Scott | $130,763.76 | Odessa, TX

Average Winners & World Championship Winner

So we know that the top 15 contenders from each event make it to the NFR, but who gets the World Championship title? Good question! Each night of the NFR, there will be a round winner for the night and a gold buckle awarded for each event, every night. Round wins allow athletes to earn money throughout the week, adding to their total. The NFR Average Winner is the contestant in each event with the best average time or score during the 10-day event. Whoever has the most money accumulated at the very end is the World Champion. In some cases, we have seen athletes come, not win any rounds or the average, and still come out the champion. It really depends on how tight the competition is and who is bringing their A-game. Who do you think will be bringing home the World Champion Title?

My Favorite with

NFR 2025 Jordan Spears

For the sixth time in his career, veteran bull rider Jordan Spears is heading to the Thomas & Mack Center to compete at the Wrangler National Finals Rodeo. This marks his second consecutive NFR qualification and the first time he’s made back-to-back appearances since 2016 and 2017.

Last year, despite a slow start, Spears delivered standout performances in the later rounds. He secured back-to-back second-place finishes in rounds 6 and 7, scoring 86.5 points on Angels Landing and Bruised Kitty on consecu tive nights. By the end of the event, he finished ninth in the average and 14th in the world standings, his best world ranking since placing sixth in 2019. More importantly, Spears used that momentum to power another successful season, earning his 2025 NFR qualification.

This year has been filled with memorable results at premier ro deos across the country. He opened with a strong showing at the Tucson Rodeo in February, where he won the average, setting the tone for consistent performances through spring and summer — including another average win at the Cody Stampede. His most impressive moment came at the 115th Pendleton Round-Up, where he dominated the field with an 88-point ride on Dia mond Daze and an 86.5-point ride on Silver Bullet to secure the average by a wide margin.

Now ranked 10th in the world, Spears enters the 2025 National Finals Rodeo with a clear goal: to make this trip to Las Vegas one of the most memorable of his career.

What

is your favorite rodeo?

“There are a few of them, but the Winter rodeos, Houston’s a big one, probably a couple of my favorite rodeos would be Houston, Salinas California, and the Pendleton RoundUp.”

What is your favorite restaurant when you’re on the road?

“I eat at Jimmy John’s a lot, but that’s not really a restaurant. Restaurant-wise, I love Olive Garden. If I could have Olive Garden all the time, I would have Olive Garden.”

Who was your favorite bull rider growing up?

“Bull Rider-wise, I looked up to my dad because he was a bull rider. But, guys that were riding when I was old enough to know, probably Chris Shivers and Brian Canter, those

What’s your current favorite bull on the circuit?

“His name is Ghost Ship Warrior of Phenom Genetics. He’s a really young bull. He’s a really good one, and I’ve seen him a handful of times this year, and he looks like one that’d fit me good, and one you could win the round on.”

What

was your favorite bull growing up?

“Troubadour, he was pretty rider-friendly. But they were gonna be low 90s or around 90 almost every single time they rode him. They almost won the round every time, so he seemed to be one that a lot of guys like to get on, and you could win on him.”

What’s your favorite memory from your career so far?

“My very first Grand Entry at the NFR was probably the most nervous, most scared, most excited I’ve ever been. When I rode into the arena on the Grand Entry horse, it was everything that I could have ever dreamed of being at my first NFR.”

What’s your favorite piece of advice you’ve received?

“Trust the process. Bull riding is a sport where if you fail half the time, you’re one of the best in the world. It’s a game of inches and luck to where if you don’t trust the process and stay positive, you’re not going to be able to make in the rodeo world because the highs are high and the lows are low.”

NFR veteran spotlight From Alberta

Zeke Thurston’s Life as a Canadian Rodeo Cowboy

BY HANNAH CRANDALL

Ten Canadian Finals Rodeo (CFR) qualifications. Five consecutive CFR titles. Eleven Wrangler National Finals Rodeo (NFR) qualifications. Four PRCA world championships. More than $2 million in career earnings. Zeke Thurston is a legendary saddle bronc rider with rodeo in his blood, and he’s had the opportunity to do what he loves with his family across both Canada and the United States. Modern Cowboy Magazine spent some time chatting all things life, family, and rodeo with Thurston, and here’s what he had to say!

Your dad and family were heavily involved in rodeo and the cowboy way of life. What was your childhood like, and your beginnings in rodeo?

I always just gravitated to rodeo ever since I can remember. I had a pretty standard ranch kid childhood. We grew up on a cow-calf operation in Big Valley, Alberta, so horses and cattle were a part of everyday life. My dad had a successful career as a bronc rider; he went to the NFR six times, the Canadian finals, and won rodeos like Houston, Cheyenne, and Salinas. Every little kid kind of wants to be like their dad, I guess, and that’s all I wanted to do. But both sides of my family are really deeply rooted in rodeo. They coordinated the openings for the Canadian finals and even down in Las Vegas, and my mom did some announcing and ran flags at the Calgary Stampede. When I was about nine, my two brothers and I started a contract act, where we had a little trick riding, trick roping, and a Roman riding western show act. One thing led to another, and it got big in a hurry. We got hired to all sorts of rodeos on both sides of the border, and we were the Contract Act of the Year in Canada twice. We did that until I was about 14, and then I rode steers at the pro rodeos in Canada, which progressed into the high school deal. I think I got on my first bronc when I was probably 14, which is probably a little young, but it was in a pretty controlled setting. My dad did a lot of rodeo schools, and I’d run around and bug them all to let me get on. Finally, they did, and then I was hooked. I started getting on a few broncs and quite a few bulls, and I actually thought I was going to be a bull rider for the longest time. I took some pretty good wrecks in bull riding in high school, and I could see the writing on the wall that the longevity of a career is quite a bit better in bronc riding, and now here I am.

Four world championships starting in 2016 - walk us through those titles and the years that led up to them.

I always figured I would win a world title; hopefully a few of them, but I didn’t know it’d come that soon. I had just turned 22 when I won my first one in my second full year. My rookie year was 2015, and I made

to Texas

both the Canadian finals and the NFR, but I was bound and determined to go back every year. 2016 was kind of a weird year; that was the year the ERA was formed. So long story short, I was suspended for 60 days at the beginning of the year. But I decided I’d go rodeo and make up for lost time, so we got after it and went hard. I ended up having a really good year and gathered up quite a bit of money. I won Calgary that year, which didn’t count back then, but I had a good year. I went into the finals about fourth, and I just went through the week riding my broncs. I think Killer Bee had bucked me off in the second round, but other than that, I rode them all and had a good finals. After the ninth round, I was in second behind Jacobs Crawley, but there were a lot of things that had to happen for me to win the world title. I ended up winning third in the round, I think, won the average, and had enough to win my first world title.

Then, after the first one, I wanted another one pretty bad just to prove the first one wasn’t a fluke. In 2016, they weren’t expecting anyone but Jacobs to win it. Then, in 2019, I had a really good year and went in second behind Ryder Wright. I think I won three rounds and led it from then on. After the ninth round, they couldn’t catch me.

Then in 2022, that one was pretty cool, because I came from about $116,000 back, went in somewhere around fourth or fifth, and had some ground to make up. I made some really good rides to win two or three rounds. It came down to the 10th round, and all I had to do was get a score. I had a horse of Sammy Andrews’ called All Or Nothing, and I ended up splitting the round, winning the average, tying the average record, and winning the Top Gun and the World all in one ride. Qualifying for the NFR every year since 2015, how have things changed for you throughout your career?

& Everywhere In Between

really come on and changed a lot in the last 10 years. The group of bronc riders going now is a tough crowd, and it’s as competitive as it’s ever been. It is really a crowd-pleasing event to watch just because of the guys who are in it. It’s a grind to make it every year. It’s a lot of miles and a lot behind the scenes that most people don’t see, but it’s a pretty awesome way to make a living for sure.

What are your thoughts on Canadian rodeo and competing on both sides of the border?

There is a minimum of 15 rodeos to be eligible for the Canadian finals, and they have about 45 events a year, so we’ll do quite a bit of rodeoing up there. The best bucking horses in the world come from Canada. All these guys in the States that have good horses, their horses have Canadian influence. So, we have great broncs up there and it goes hand in hand with the riders. When you have great broncs, you have great bronc riders. You might have to sacrifice some rodeos down south and vice versa to rodeo in both places, but it is really cool to go to the Canadian finals. It’s usually two to three weeks before the NFR with lots of stock that will also be headed to Vegas. It is the next best rodeo finals you can go to.

What are your plans for the rest of your career?

It’s changed a lot as far as bronc riding goes. The horses have

As far as the rest of my career, I haven’t put too much thought into that. These are probably the best years that I have left, whether it’s four, five, six, or seven years, but I don’t think I’m going to hang around too long past my prime. Everything is changing with the kids getting older, and I’m sure as they start getting into their own things, we’ll want to be home more, but at the same time, they love what I do, and they like to cheer Dad on and go to the rodeos. It’s really special to share that with them.

NFR veteran Profile John Douch

BY KRYSTA PAFFRATH

HOMETOWN:

Going into the 2025 National Finals Rodeo, tie-down roper John Douch held the number four spot in the world standings, a position that reflected years of dedication, discipline, and a deep family connection to the sport. Raised in a rodeo family in Huntsville, Texas, Douch grew up surrounded by the competitive energy of the arena. His parents and siblings all competed, giving him both the foundation and encouragement to pursue roping at the highest level. AGE: 28

Texas

Douch’s rodeo journey began early, and his natural ability was evident from the start. In 2012, he claimed the National Junior High Finals tie-down roping title, marking a pivotal moment that set his sights firmly on the future. Throughout high school, he continued to excel, capturing two Texas High School Rodeo Association titles and gaining valuable experience competing against some of the toughest young ropers in the nation.

After graduation, Douch continued his success at Hill College in Hillsboro, Texas, where he qualified for the College National Finals Rodeo three times between 2016 and 2018 and earned the title of reserve tie-down champion in 2017. That same year, he also captured the Permit Holder of the Year Challenge in Las Vegas, a milestone that confirmed he was ready to compete with the best in professional rodeo.

Over the next few seasons, Douch climbed steadily through the professional ranks. His consistency and skill placed him within reach of the Wrangler National Finals Rodeo (NFR) year after year. By 2021, he had achieved his long-time goal of qualifying for his first NFR, where he placed in four rounds and finished 11th in the average, earning more than $77,000 at the event and finishing 10th overall in the world standings.

Mentorship and relationships have played a key role in Douch’s career. Early on, he began training under eight-time world champion Joe Beaver, whose guidance helped refine his technique and competitive mindset. Over the years, Douch has also shared the road with top athletes like Bo Pickett, Shad Mayfield, and Macon Murphy, each partnership adding to his depth of experience and

camaraderie in the sport.

One of the highlights of Douch’s professional career came in March 2022, when he won the RodeoHouston tie-down roping title, earning more than $57,000. The win was especially meaningful after competing at Houston in 2020, when the event was shut down due to the pandemic. The victory marked a defining moment in his career and showcased his ability to perform under pressure on one of rodeo’s biggest stages.

Douch relies on two standout horses: a red roan owned by Joe Beaver, ideal for stronger calves and longer scores, and a bay gelding he owns himself, best suited for quicker setups. Together, these horses have been instrumental in helping him reach and maintain his elite status in the sport.

Beyond the arena, Douch recently purchased his own property and enjoys the balance of time spent at home training horses and fishing. Despite his busy schedule, family remains central to his life, and he makes time to visit home whenever he can.

With a steady rise through the ranks and a growing list of career milestones, John Douch continues to prove himself as one of professional rodeo’s most promising tie-down ropers. As he looks ahead to future NFR appearances and a world championship title, his focus, humility, and hard work continue to set him apart as a true cowboy athlete to watch.

Follow John Douch on Instagram (@johndouch01) and Facebook (John Douch – Professional Calf Roper) to keep up with his journey on the rodeo trail.

D E C 4 - 1 4 2 0 2 5

W H E R E C O W B OY T R A D I T I O N M E E T V E G A S .

YO U R O N E S T O P S H O P F O R

A L L T H I N G S W E S T E R N

D U R I N G T H E N F R

DODGE CITY ROUNDUP Where Champions Are Forged in Kansas Dust

Each summer, when the prairie wind kicks up and the streets of Dodge City echo with bootsteps and laughter, the West rides again. The Dodge City Roundup PRCA Rodeo isn’t just another summer event — it’s a living legacy, a celebration of grit, skill, and Western spirit that has earned its place among the elite stops in professional rodeo.

Cowboys and cowgirls don’t just come here to compete. They come to prove something — to themselves, to the sport, and to the history that hangs in the Kansas air like dust in sunlight.

A Legacy Built on Grit

There’s something unmistakable about this arena. Maybe it’s the frontier legends who once walked these streets, or the generations of volunteers who built this rodeo by hand, plank by plank, dream by dream. Dodge City has always known grit. Born along the Santa Fe Trail and nicknamed both the “Queen of the Cowtowns” and the “Wickedest Little City in the West,” it became a frontier legend in the 1870s, where lawmen like Wyatt Earp and Bat Masterson tamed the chaos of the cattle boom.

That bold, untamed spirit still defines Dodge City — and it’s only fitting that a place built on courage became home to one of rodeo’s greatest stages. Since its modest beginnings, when the chutes were borrowed and the budget thin, the Roundup has risen to become one of the crown jewels of the PRCA circuit.

The energy is as raw and sincere as rodeo gets. World champions, rising stars, and hardened veterans arrive with one mission: leave their mark in Dodge City. When the chute gate swings, broncs explode like thunder, bulls surge with power, and the crowd rises in unison — knowing every second counts and every ride could become a legend.

Dodge City Days: A City in Full Celebration

The Roundup doesn’t stand alone — it beats at the heart of Dodge City Days, the ten-day Western festival that transforms the city into a living frontier. Longhorns push down historic streets in a cattle drive, smoke rolls from barbecue pits, parades and concerts light up downtown, and from sunrise to the final cheer under the arena lights, Dodge City becomes the epicenter of Western pride.

Dodge City Days isn’t just the backdrop; it’s the heartbeat of the Roundup. Together, they embody a spirit of celebration that has endured for generations — a blend of hometown pride, cowboy heritage, and pure Western hospitality that can only be found in Dodge City, Kansas.

One doesn’t just attend Dodge City Days — you experience it. It’s a place where generations reunite and where newcomers discover that the spirit of the West isn’t a memory; it’s alive, loud, and proud in Dodge City.

The Buckle That Means More

By Sunday night, when the top riders burst back into the arena for the final showdown, the stakes rise with the dust. The coveted Dodge City Roundup championship buckle is more than silver and shine — it’s a badge of honor earned only by those who’ve faced the fiercest stock and conquered the roar of one of rodeo’s most electric crowds.

Winning in Dodge City isn’t just a title. It’s a story told for years, a buckle worn with pride, and a moment forever etched into Western history.

A Community Fueled by Tradition

Behind the chutes, behind the grandstands, behind every eightsecond ride, stands a community. Volunteers who dedicate all year. Sponsors who believe in the mission. Families who have passed down the Roundup tradition for generations. This isn’t just a rodeo — it’s a homecoming. It strengthens youth programs, supports local causes, and honors the values that built the West.

When the lights dim and the trailers roll out, the arena falls quietly, but the legacy lingers. The Dodge City Roundup endures because it is more than an event. It is a testament to the cowboy way: courage, community, and a spirit that refuses to fade.

As long as the prairie wind blows and those arena gates swing open each summer, Dodge City will continue to shape champions — and remind the world that true Western grit still rides strong in Kansas.

DODGE CITY WHERE RODEO LEGENDS MEET WESTERN HOSPITALITY

The Dodge City Roundup PRCA Rodeo brings world-class cowboys, explosive broncs, and heart-stopping action to one of rodeo's most iconic arenas. Experience an authentic Western tradition—raw, thrilling, and unforgettable.

While you enjoy one of the crown jewels of the PRCA circuit, discover the best the new West has to o er: catch a concert or show, explore the art and history of our historic downtown, and savor a delicious meal at one of our fabulous local restaurants.

NFR Veteran Profile Kassie Mowry

BY KRYSTA PAFFRATH

Few stories in the arena are as compelling as that of Kassie Mowry, veteran barrel racer from Dublin, Texas (formerly Corona, California) who surged to the top of the world rankings and now heads into the Wrangler National Finals Rodeo (NFR) positioned at No. 1. With a blend of elite horsemanship, strategic contesting and a quiet steely resolve, she has elevated her game in a way that positions her not just for a strong showing, but a legacy season.

Kassie was born on March 11, 1982, in Corona, California, and her equestrian roots go beyond barrels. She spent her early years in disciplines like dressage and eventing, instilling early core skills in balance, timing, and mental focus. She relocated with her family to Utah as a teenager, where she discovered barrel racing, and later moved to Texas to forge her professional path.

Joining the Women’s Professional Rodeo Association (WPRA) in 2003, Mowry quietly built a career that blended training futurity and derby horses with pro rodeo competition. She qualified for her first NFR in 2005 and steadily matured into a dual-threat as rider and horse-trainer.

The Horse That Changed the Game, “Jarvis”: If there’s a turning point in Mowry’s career, it’s the arrival of her gelding Force The Goodbye (nicknamed “Jarvis”). Originally not intended for the pro rodeo arena, Jarvis emerged as a powerhouse under Mowry. He earned titles like 2024 AQHA/WPRA Barrel Horse of the Year. Together, they rewrote records at the NFR – including Mowry’s five straight go-round wins in 2024 (Rounds 4–8) on times such as 13.43, 13.25, and 13.19 seconds. Mowry has acknowledged that Jarvis was more than a partner, he carried her through one of her toughest years personally and professionally. Their bond turned into triumph.

The 2024 season was a watershed year for Mowry. Entering the NFR ranked fourth, she left Las Vegas as the WORLD CHAMPION with season earnings of approximately $457,809. Along the way, she captured the coveted RAM Top Gun Award for highest NFR earnings ($295,526) and tied a historic legend: five consecutive round wins at the

NFR, a feat last accomplished 40 years ago by Jimmie Munroe.

In a final-round duel, Mowry’s 13.59-second run in Round 10 sealed the deal against her closest rival, catapulting her to the gold buckle and world title.

Beyond just one standout week, her approach to contesting has changed. She’s become strategic, selecting rodeos with purpose, conserving energy, and leveraging her training operation to keep Jarvis and her other mounts sharp.

The Road to the 2025 NFR: Now heading into the next NFR as the No. 1 world-ranked barrel racer, Mowry faces a new kind of pressure, not just to compete, but to defend and extend. But if anyone is equipped for that transition, it’s her.

While Jarvis remains the standout mount, Mowry recognizes the depth required to win a world title, backups, contingency plans, and maintaining peak form all year. Her past season proved she can do that.

For the modern rodeo athlete, Mowry’s story is instructive. She blends elite athleticism with a smart business approach and an eye for building a horse program. She’s no longer just a competitor, she’s a brand, a trainer, and a force with longevity.

For fans of Western lifestyle, her rise from eventing to barrelracing world champion underscores that success is rarely linear. It’s strategic. It’s intentional. And it is earned.

Kassie Mowry isn’t just arriving at the NFR as a favorite, she’s arriving as the benchmark. Her formula of world-class equipment (Jarvis), world-class training, and calculated performance gives her a genuine shot at not only winning again but defining an era.

AGE: 43

HOMETOWN: Dublin, Texas EVENT: Barrel Racing

Whether it’s standing exceptional stallions, offering embryos, yearlings and mares with elite, proven genetics or supporting athletes and events from the local level to the national stage, at 4M Equine Ranch we’re dedicated to elevating our industry — because when we lift up each other, we all achieve greater success.

NFR rookie Profile Hudson Bolton

BY KRYSTA PAFFRATH

At just 19 years old and already making waves on the professional bull-riding circuit, Hudson Bolton is a rising star whose mix of talent, mindset, and momentum has quietly positioned him for something big. Hailing from Milan, Tennessee, Bolton is not just competing, he’s reshaping expectations for what a “rookie” season can look like.

Bolton didn’t grow up in a legendary rodeo family. His entry into the sport came through watching his older brother try bull riding. According to an interview, he was hooked on bullriding ever since his very first ride. That early spark eventually turned into action, and at age 17, he made a perfect 4-for-4 appearance at the International Professional Rodeo Association (IPRA) Finals in Guthrie, Oklahoma, a feat that won him the IPRA World Championship in 2023.

Such early success laid the groundwork for his move into the higher-stakes world of the Professional Bull Riders (PBR).

Rookie breakout & PBR ascension: When the New York Mavericks selected Bolton with their first-ever pick (third overall) in the 2024 New Rider Draft, he stepped into a professional arena with serious company.

In his rookie PBR season, despite competing in only 12 events, Bolton climbed to 7th place overall in the standings and captured the 2025 PBR Rookie of the Year award.

His performance numbers were striking: a 23-for-38 ride record (about a 60.5% success rate) and multiple high-scoring rides, including an 88.25-point ride that convinced him he belonged among the elite. Big goals & next chapters: Bolton’s ambitions are clear. He wants not only individual gold buckles, but team titles, and to be remembered among the greats:

Given his rookie season success, the next chapter looms large: sustained success across circuits, climbing the ladder of world standings, and developing consistency, not just flashes of brilliance.

For anyone invested in the western lifestyle and rodeo world, Bolton’s rise offers an exciting narrative. He combines youth,

hunger, and skill in a sport where longevity is rare. As he takes on more events, more bulls, more pressure, his trajectory looks less like a contender and more like a future standout.

Hudson Bolton isn’t just a rookie to keep an eye on, he might very well become one of the names that define the next era of bull riding. And as a Marketing Expert and Western-lifestyle storyteller, you could position his story not just as an athletic achievement but as a brand, an example of grit, a modern rodeo business, and a resurgence of Western roots.

For most cowboys, the NFR isn’t just another rodeo, it’s the rodeo. The culmination of a season’s worth of hard miles, tough draws, and long days chasing points and payouts. For rookies, though, it’s a whole different kind of pressure.

There’s the spectacle of it all, the sold-out Thomas & Mack Center, the gold dirt under the arena lights, the roar that hits as soon as the chute gate cracks. And then there’s the unspoken weight of history. This is where legends are made, where careers are launched, and where a single 8-second ride can change everything.

Rookies often talk about that first walk through the alleyway. The air feels heavier. The bulls feel bigger. The lights feel hotter. For many, it’s about learning to manage adrenaline, to find focus amid the chaos. It’s no longer about just staying on; it’s about proving you belong in the same dirt as the greats.

For Bolton, that mindset has been his biggest strength. He’s not just chasing the ride, he’s studying it. Watching film, analyzing bulls, and keeping his head quiet when the noise gets loud. That calm, composed approach is what’s made him stand out this season, and it’s exactly what he’ll need as he nods his head for his first NFR ride.

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NFR rookie Profile Weston Patterson

BY KRYSTA PAFFRATH

HOMETOWN: Waverly, Kansas

EVENT: Saddle Bronc

AGE: 23

Young, focused, and rising fast, Weston Patterson of Waverly, Kansas, is making waves in the saddle bronc riding world. Heading into what is likely his first of many appearances at the Wrangler National Finals Rodeo (NFR), Patterson embodies that blend of gritty determination and calculated ambition that every standout rookie needs. With momentum firmly on his side, he’s not just arriving, he’s arriving with intent.

Patterson’s path into rodeo was infused with early exposure and steady growth. His father competed in steer wrestling, so the rodeo lifestyle was always present. Patterson shared in a 2023 interview that “I fell in love with it at a young age and just kept pursuing it.”

He attended Clarendon College in Texas, where his bronc riding advanced significantly, “that’s when I came to the realization that I can play with the big dogs,” he reflected. As he moved out of the college circuit and into professional competition, his results began to reflect that transition. By 2024 and 2025, he was making serious inroads, earning wins and climbing the standings. In June 2025, Patterson was ranked No. 6 in the PRCA Saddle Bronc World Standings with more than $70,000 in season earnings.

And in a pivotal moment for his career, he locked in his first NFR qualification at No. 11 in the world standings, having banked around $173,735 and clinched wins at venues such as Casper, Wyoming, and Lawton, Oklahoma.

significance is sharp and tangible. The field in saddle bronc riding is stacked with veterans and multiple-time world champions. That Patterson earned his first NFR qualification at No. 11 in the world, amidst such strength, speaks to his readiness.

His First National Finals Rodeo: For any rookie, the NFR represents the next level of intensity. The bright lights of the arena, the expectation from fans and media, the sheer caliber of competition, it’s unlike any regular-season rodeo. For Patterson, the

The focus now will be entirely on staying steady, picking off rounds, and not getting overwhelmed. As he put it regarding maintaining his standing: “I feel good about where I’m at… as long as I stay on a steady roll and end up winning a little bit here and there, I think we should be good and have a spot.”

At the NFR, every ride offers opportunity, not just for a check, but for the kind of exposure and momentum that can elevate a career. For Patterson, the mission is clear: show up, ride strong, and use the experience as a launch pad to world-title contention.

What’s Next for Weston: Now that he’s booked his first NFR, the next chapter for Weston Patterson will be about consistency, learning the rhythm of Las Vegas and the big-stage arena, and carrying momentum forward into the 2026 season. If his trajectory holds, expect his name in the buzz for world-title contention in the coming years.

For this season, the focus is simple: show up in Las Vegas healthy, focused, and ready to ride each night like it matters, and for him, it absolutely does.

F ORWARD C ONTROLS

Andy Andrews and Ford Introduce the World to the “Truckle”

BY KAUY OSTLIEN

When Ford approached veteran cowboy-turned-silversmith Andy Andrews to build a belt buckle that could house an F-150 key fob, he was hesitant. “I’d never made a buckle that would house anything that large,” he said. But he made it happen—and the result, called the “Truckle,” sold out. The Truckle represents a fresh turn in Western craftsmanship—a blend of function, tradition, and creativity. Built by Andrews’ company, A Cut Above Buckles, it commemorates the 50th anniversary of the Ford F-150, marrying a classic symbol of Western wear with a modern utility item.

A Cowboy Through and Through

Living the Western lifestyle takes many forms. Rodeoing, ranch work, leather tooling, or silversmithing—all demand grit, skill, and a tireless work ethic. Andy Andrews is one of the rare cowboys who has lived all those roles.

“I’ve been a cowboy my whole life, that’s all I’ve ever dreamed of being,” Andrews said. From his early days competing in tie-down roping and breakaway to eventually turning pro in bull riding, Andrews was always hungry for more time in the arena—and the lifestyle surrounding it.

But while following the rodeo trail, Andrews found another passion: silversmithing. Traveling with craftsmen and learning from them, he began making turquoise jewelry, leather goods, and even braided bull ropes as a side hustle.

A Breakthrough Moment

His first big silversmithing break came when Ronnie Williams, then director of the International Professional Rodeo Association (IPRA), asked Andrews to be the association’s official buckle maker. While Andrews didn’t even have a company name at the time, Williams gave him one—and a mission.

“He sent me a contract that had ‘A Cut Above’ on it,” Andrews said. “I called him and said, ‘Hey, you must have decided to go with someone else and sent a contract to me by accident.’ And he said, ‘No, I want you to make your buckles a cut above everybody else’s,’ and I picked up the name.”

From there, Andrews and his wife, Sandi, built A Cut Above

Buckles into a thriving operation. In 2011, they made a full commitment, turning it into their full-time family business.

“We’ve grown from making a few buckles to doing as many as two, three, or 600 buckles a week now,” Andrews said. “It’s a family operation, and we’ve got employees that work for us; it’s a pretty exciting deal.”

Building a Modern Classic

The company’s reach expanded, creating custom work for events such as the Houston Livestock Show and Rodeo and the Indianapolis 500. That reputation caught the eye of Ford Motor Company, which commissioned the Truckle for the F-150’s 50th anniversary in 2024.

Despite initial doubts, Andrews and longtime collaborator Ruben Delgado developed the final buckle—featuring a domed space for the key fob and a gold rendering of the 1975 F-150 grille.

The response was immediate and overwhelming. Ford fans and collectors—including Bill Ford, the great-grandson of Henry Ford—snatched them up, and A Cut Above is now working to restock the limited-edition item.

Andrews is just as pleased. “I’ve worn it a lot,” he said, noting that the domed area “doesn’t change the way it feels; it feels just like a normal buckle.”

For Andrews, working with Ford is both humbling and surreal. “It was pretty cool, I’m still excited,” he said. “Sometimes I pinch myself, getting to work with a company like Ford, it’s just an amazing opportunity.”

7 Concerts to Catch While in Town for the NFR

BY KRYSTA PAFFRATH

Every December, the Wrangler National Finals Rodeo transforms Las Vegas into the epicenter of Western culture. It’s where grit meets glitter, where cowboys chase gold buckles by day and the city lights up with world-class entertainment by night. For ten unforgettable days, the arenas and casinos buzz with rodeo fans, country music lovers, and Western lifestyle enthusiasts, all soaking in the unmatched energy that only NFR can deliver.

Aaron Watson

DECEMBER 4, 5 & 6

South Point Showroom at South Point Hotel Casino & Spa

A Texas traditionalist with a modern edge, Aaron Watson delivers the kind of country music that never goes out of style. Known for heartfelt songwriting and a loyal fan base that’s been with him since The Honky Tonk Kid, Watson’s shows are as authentic as they come, part storytelling, part celebration. Expect an intimate, boot-stomping performance that captures the spirit of rodeo week perfectly.

Kaitlin Butts

DECEMBER 4

Zouk Nightclub at Resorts World

Old Dominion

DECEMBER 5 & 6

PH Live at Planet Hollywood Hotel & Casino

Old Dominion knows how to throw a party, and they do it with style. With hits like “Hotel Key,” “One Man Band,” and “Memory Lane,” their sound is polished, fun, and perfectly suited for Vegas. Expect infectious energy, sing-along moments, and a stage presence that bridges country and pop in the best way possible.

Lainey Wilson

DECEMBER 7

T-Mobile Arena

Kaitlin Butts has become one of country music’s most captivating voices, blending heartfelt lyrics with a touch of grit and Oklahoma flair. Her shows are emotional, honest, and packed with powerhouse vocals, the kind that can hush a crowd one moment and have everyone dancing the next. At Zouk, she’ll bring a soulful energy that’s perfect for the first full night of NFR.

Few artists have taken the country scene by storm quite like Lainey Wilson.

With multiple awards, back-to-back chart-toppers, and her signature “Bell Bottom Country” sound, Lainey brings equal parts soul and swagger to the stage. Her T-Mobile Arena show is guaranteed to be one of the biggest nights of NFR week, bold, empowering, and full of heart.

Gavin Adcock

DECEMBER 11

The Theater at Virgin Hotels Las Vegas

Part country, part rock, all energy, Gavin Adcock’s shows are

anything but ordinary. Known for his viral rise and unapologetic style, he’s become a fan favorite for those who like their country with a little edge. Expect rowdy fun, a packed crowd, and the kind of raw performance that leaves everyone talking long after the lights go down.

Riley Green

DECEMBER 12 & 13

Resorts World Theatre at Resorts World

With songs that mix small-town nostalgia and Southern charm, Riley Green has carved out a space as one of country music’s most relatable modern stars. Whether he’s crooning “I Wish Grandpas Never Died” or getting the crowd fired up with “Different ‘Round Here,” his live shows feel personal and powerful, the perfect cap to an unforgettable week in Vegas.

Zach Top

DECEMBER 12

MGM Grand Garden Arena at MGM Grand

Zach Top is leading the charge for traditional country’s comeback, bringing back the fiddle and steel guitar sound fans have been craving. His smooth vocals and classic style channel the greats, think George Strait meets Alan Jackson, but with a modern twist. For those who love true country storytelling and that unmistakable twang, Zach’s show is a must-see.

Whether you’re two-stepping under the neon lights, catching a late-night show after the rodeo, or simply soaking in the buzz of the Strip, NFR 2025 is shaping up to be one of the most exciting yet. Vegas will be alive with the sound of country music, cowboy boots, and unforgettable memories, just the way it should be.

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TOP 5 Best NFR Shopping Spots in Las Vegas

BY KRYSTA PAFFRATH

Tis the season for rodeo thrills, holiday lights, and the kind of shopping you can only find in Las Vegas during the Wrangler National Finals Rodeo. While the world’s top cowboys and cowgirls compete under the bright lights of the Thomas & Mack, the rest of the city transforms into a western shopper’s paradise. From handcrafted boots and silver to home décor and rodeo memorabilia, there’s no shortage of places to find something special this December.

Here’s your guide to the top NFR shopping destinations across Las Vegas, each one offering its own unique flair and reason to visit.

The “OG” Cowboy Christmas

Las Vegas Convention Center

The crown jewel of NFR shopping, Cowboy Christmas, is a must-stop for anyone attending the Finals. Nearly 350 exhibitors from across the U.S. and Canada will cover over 900,000 square feet of show floor space inside the South Halls of the Las Vegas Convention Center, just one block east of the Strip.

From custom jewelry and western wear to furniture, artwork, and handmade crafts, Cowboy Christmas brings together everything that defines the western lifestyle. Shoppers can also find official Wrangler NFR and PRCA merchandise, perfect for taking a little piece of rodeo magic home.

Cowboy Christmas runs December 4 - 13, 9 a.m. to 4 p.m. daily, and admission is free. Even better, visitors can take advantage of a complimentary shuttle service running straight from Cowboy Christmas to the Thomas & Mack Center for each night’s performance. Now that’s convenience with a cowboy twist.

Cinch Western Gift Show

South Point Hotel & Casino

If Cowboy Christmas is the grand showcase, the Cinch Western Gift Show at the South Point Hotel and Casino is where authenticity meets community. Running December 2 - 14, 9 a.m. to 6 p.m., this event takes place alongside the World Series of Team Roping Finals, in addition to several other events going on, giving visitors an immersive western experience from sunup to sundown.

With more than 150 exhibitors, this show features an incredible mix of tack, saddles, ropes, spurs, apparel, and home décor, all under one roof. The South Point is also home to great dining and rodeo action, making it easy to spend an entire day there soaking in the atmosphere.

Downtown Christmas Expo

Plaza Hotel & Casino

For shoppers who love a more intimate, old-Vegas vibe, head downtown to the Plaza Hotel & Casino for the Downtown Christmas Expo. Open December 4 - 13, 9 a.m. to 4:30 p.m., this market captures the heart of handmade craftsmanship with artisan jewelry, custom gifts, western art, and one-of-a-kind treasures.

Set against the backdrop of Fremont Street’s neon glow, it’s the perfect stop for those who want to experience a different side of NFR week, one that celebrates creativity and craftsmanship just as much as competition.

Horseshoe Las Vegas

Stetson Country Christmas

Rio Las Vegas

If your style leans a little more ranch luxe, the Country Christmas Gift Show at the Rio Las Vegas should be at the top of your list. Running December 4 - 14, 9 a.m. to 5 p.m., this show spans hundreds of

NFR 2025

WHAT TO EXPECT FROM 7 BAR BOUTIQUE

AT THE 2025 NFR:

Western Glam witha Sophisticated Edge

Every December, the bright lights of Las Vegas meet the shimmer of Western fashion as the National Finals Rodeo transforms the city into the style capital of the West. Among the standout boutiques defining the look of rodeo week, 7 Bar Boutique continues to lead the charge with bold textures, refined silhouettes, and a fresh take on Western glam. For 2025, their NFR lineup promises a stunning blend of statement and sophistication, think sequins and suede, neutral tones layered with fringe, and the unexpected edge of modern pant suits and cape vests.

BY KRYSTA PAFFRATH

A Modern Western Mood

This year’s 7 Bar collection channels a confident, forward-thinking cowgirl, one who isn’t afraid to mix classic Western roots with high-fashion edge. The pieces are designed for women who live and breathe the Western lifestyle but still want to make an entrance on The Strip. Expect looks that can carry you from the Cowboy Channel Cowboy Christmas floor to late-night concerts at South Point without missing a beat.

The brand’s 2025 aesthetic leans into the “new Western neutral.” Muted tones like cream, sand, mocha, and sage replace the louder prints of past years, creating a clean canvas for standout textures, fringe, suede, and metallic detailing to take center stage. The result is a look that feels timeless yet trend-driven, just right for the cowgirl who knows how to balance subtlety with sparkle.

Sequins and Suede: The NFR Power Duo

If one word defines NFR fashion, it’s extra, and 7 Bar is delivering it in the best way possible. Sequins aren’t going anywhere in 2025, but this year they’re being styled with more intention. Think sequin blazers paired with distressed denim, or a sparkling crop layered under a soft suede vest. The combination of glam and grit makes for a signature 7 Bar vibe: confident, cool, and unapologetically Western.

This focus on fit and form offers versatility for NFR goers who want to look put-together without sacrificing comfort. It’s the kind of outfit you can wear to brunch at the Bellagio, a brand event, or straight into a night out at the rodeo afterparty.

Cape Vests and Fringe: Movement that Tells a Story

Fringe is a NFR mainstay, but 7 Bar’s 2025 twist is all about movement with purpose. Their cape vests bring an elevated flow to the classic Western silhouette, a perfect layering piece that combines drama and ease. Styled over fitted tops or dresses, these vests make for a striking entrance piece that captures the energy of the rodeo itself.

Their use of suede, in particular, speaks to the boutique’s understanding of timeless Western texture. Whether it’s a fringed mini skirt or a longline jacket with clean lines, suede brings warmth and tactility to every outfit, perfect for those chilly desert nights during NFR week.

7 Bar is also leaning into structured silhouettes this season. Pant suits are making a big statement, a nod to the strength and sophistication of the modern Western woman. Tailored blazers meet wide-leg trousers in earthy hues, creating an elevated look that still feels rooted in ranchwear. Paired with a bold turquoise necklace or a metallic boot, it’s an outfit that turns heads without trying too hard.

Fringe continues to appear throughout the collection, along hemlines, sleeves, and handbags, adding rhythm and personality to every outfit. It’s fashion that moves with you, designed for dancing, celebrating, and catching the neon lights as you walk down Fremont Street.

Where Western Tradition Meets Big City Style

At its heart, 7 Bar Boutique’s 2025 NFR collection celebrates the spirit of Western women, bold, hardworking, and effortlessly stylish. The pieces honor the traditions of ranch life while embracing the modern woman’s love for luxury and self-expression.

Whether you’re shopping their looks online before your Vegas trip or stopping by to see them at Cowboy Christmas, 7 Bar is delivering a must-see lineup this year. Expect an NFR wardrobe that feels as at home in the desert as it does on the dance floor, refined, textured, and full of movement.

Because at the end of the day, NFR fashion isn’t just about what you wear, it’s about how you show up. And with 7 Bar Boutique’s 2025 collection, you’ll be showing up in style.

If you want to shop these looks at the NFR, they will be at the Roper Cowboy Christmas at the Horseshoe, December 4-13, 2025. If not, you can find 7 Bar on all social media or shop at 7barboutique.com.

Keeping the Tradition of Navajo Silversmithing Alive WITH WILD PONY TRADING CO.

BY KRYSTA PAFFRATH

Navajo silversmith Ernest “Bo” Reeder and his wife, Theresa, are more than artisans and collectors, they’re storytellers, carrying forward a centuries-old craft that remains at the heart of the Western world.

In a Western industry that thrives on heritage and craftsmanship, few traditions carry the depth, artistry, and cultural significance of Navajo silversmithing. The intricate stamp work, hand-cut turquoise, and spiritual meaning behind each design represent far more than jewelry, they’re living expressions of identity, resilience, and reverence for the land.

At the center of this ongoing story stands Wild Pony Trading Company, founded by Theresa and her husband, Ernest “Bo” Reeder, a Navajo silversmith whose lineage and artistry keep this tradition alive for new generations of collectors, cowboys, and creators alike.

Where It All Began

The story of Wild Pony Trading Company began long before it ever became a business. Theresa recalls her fascination with the Southwest during family road trips between Southern California and Texas. The red rocks, the vast skies, and the art of Native craftsmen all left a lasting mark on her heart.

Years later, she opened a small craftsman gallery in Texas, a turning point that deepened her connection to Navajo jewelry and culture. “I started developing friendships with many of the Navajo artists that we still work with today,” she says. “That’s where the real roots of Wild Pony began, with those relationships.”

When Theresa relocated to New Mexico in 2020, she committed to building Wild Pony Trading Company as both a business and a bridge, connecting people to authentic Navajo craftsmanship while protecting the integrity of the art form.

“To us, it’s not just about a sale,” Theresa explains. “It’s about building relationships that transcend the traditional role of retailer and client. We want our customers to understand and value the legacy behind each piece.”

Today, Wild Pony Trading Company showcases the work of master silversmiths such as Sunshine Reeves, Leon Martinez, and Aaron Toadlena, among others, names revered for their precision, design, and devotion to Navajo tradition.

Passing Down a Generational Art

While Theresa curates, Bo creates. His story as a silversmith began as a young boy, watching his mother and aunts craft jewelry by hand.

“My brother Tommy gave me scraps of silver and a few stones when I was about 12,” Bo recalls. “That became my first ring, with Sleeping Beauty turquoise. From then on, I was hooked.”

His early lessons from family elders, matching stones, shaping silver, and imbuing each piece with purpose, instilled not only skill but spiritual grounding. After stepping away from the craft for nearly three decades, Bo returned to silversmithing with renewed passion, encouraged by Theresa’s belief in the importance of keeping his family’s artistry alive.

“I let my heart and passion lead me,” Bo says. “Each piece carries good energy. I want people to feel that positivity and connection when they wear it.”

For the Navajo, jewelry is more than adornment. Every hammer mark, stone setting, and design carries symbolism and prayer.

“Known in Navajo as Doo tl’izh ii, turquoise represents one of the four sacred mountains,” Bo explains. “It signifies protection, good fortune, and wisdom. It has a calming effect, it’s medicine for the spirit.”

That spiritual foundation is what sets authentic Navajo jewelry apart in a marketplace often crowded by imitation. Theresa and Bo are deeply committed to educating customers on the difference between genuine Native-made pieces and mass-produced imitations that appropriate sacred designs.

“When you buy authentic Navajo jewelry, you’re not just purchasing art, you’re investing in a living tradition,” Theresa emphasizes. “You’re helping ensure that this sacred craft continues for generations to come.”

Protecting a Tradition in the Modern Western World

As western fashion surges in popularity, Navajo silversmithing has become a visual cornerstone of the aesthetic, turquoise cuffs, concho belts, and silverwork are now seen from rodeo arenas to red carpets. But for artists like Bo and advocates like Theresa, it’s crucial that the roots of this artistry are not lost amid the trend.

“We always remind people, this isn’t just jewelry. It’s culture. It’s history. It’s prayer in metal form,” says Theresa. “Every time you choose an authentic piece, you’re helping to protect the craft, the people, and the stories that shaped it.”

Keeping the Legacy Alive

Through their business, mentorship, and ongoing education, Bo and Theresa are doing more than selling jewelry, they’re keeping the heartbeat of Navajo silversmithing strong within the Western industry. While they attend shows across the country, it’s more than just a display of turquoise and silver; it’s a traveling tribute to artistry, faith, and tradition.

Having met Bo and Theresa personally, it’s clear that their work is about so much more than commerce. It’s about honoring a sacred art that shaped the West itself, and ensuring that it continues to shine for generations to come.

You can learn more about Wild Pony Trading Company at WildPonyTradingCo.com, or follow their journey on Facebook and Instagram to see where they’ll be showing next.

Ag Talk: Your Story

Matters

NEW EPISODES EVERY TUESDAY

Rural Podcasts You Need to Be Listening To

BY KRYSTA PAFFRATH

There’s never been a better time to hit play on rural voices making waves in podcasting. From the cattle pen to the classroom, kitchen table to boardroom, the Rural Podcast Network is amplifying authentic stories, insights, and ideas shaping life beyond the city limits. As the only true podcast network dedicated to growing the rural, western, and agricultural podcasting space, it connects listeners to the heart of rural America, where innovation meets tradition and conversations matter. In this feature, we’re spotlighting standout shows across the industry, covering everything from seedstock production and the dairy sector to rural parenting, women in ag, entrepreneurship, and more. Whether you’re in the tractor seat or on your morning walk, these podcasts are worth tuning into. And if you host a show in the rural, western, or ag space, you can learn more and list your podcast for free at ruralpodcastnetwork.com

“Ag Talk, Your Story Matters” is America’s Platform for Women in Agriculture to share their thoughts, ideas, and stories! This is a safe space for everyone in agriculture, no matter what their role is, to come together and have real and raw conversations with each other! We feature our AWC members, guest speakers, and current topics across the nation that affect our agriculture industry. Our goal is to include others in our discussions. We invite YOU to be a part of our conversation every week.

Casual Cattle Conversations

NEW EPISODES EVERY MONDAY

Casual Cattle Conversations

is a podcast designed for the cattle producer who is constantly striving to improve his or her operation and lifestyle.

Barnyard Language

NEW EPISODES EVERY THURSDAY

Real talk about running farms and raising families. Whether your farm is a raised bed in your backyard or 10,000 acres, and whether your family is in the planning stages or you’ve got 12 kids, we’re glad you found us! No sales, no religious conversion, no drama. Just honest talk from two mamas who know what it’s like when everyone is telling you to just get all your meals delivered and do all your shopping online, but your internet is too slow and you’ve got cows to feed.

This show was created by a fifth-generation cattle producer herself, Shaye Koester-Wanner, who is passionate about facilitating conversations about the beef industry and connecting cattle producers to the people, ideas and resources that will help move the profit needle forward.

Here are some topics covered on the show…

• Cattle Health & Cattle Nutrition from Breeding to Weaning

• Cattle Grazing from Basic Rotations to Intense and Frequent Movements

• Weaning & Backgrounding to Reduce Stress and Increase Performance

• Cattle Marketing Strategies for Modern Ranchers

What are you waiting for? Listen from anywhere right now!

Over the Hump

The Meat Success Podcast

NEW EPISODES EVERY THURSDAY

Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”? Or a consumer curious about how your meat goes from field to table?

Then you’re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!

From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business! After the show, be sure to subscribe, leave a review, follow us on social, and check out the rest of our educational resources at ChopLocalUniversity.com.

NEW EPISODES EVERY OTHER

WEDNESDAY

Welcome to “Over the Hump,” a captivating podcast series proudly brought to you by BRC Ranch, home of some of the world’s finest Brahman cattle. Join your hosts Brandon and Rachel Cutrer, as they dive into the world of Brahman cattle - their legacy, evolution, and the vibrant tales surrounding these magnificent creatures.

Uplevel Dairy Podcast

NEW EPISODES EVERY TUESDAY & THURSDAY

The Ultimate Farm Wife

NEW EPISODES EVERY THURSDAY

Married a farmer?

In each episode, we discuss Brahman cattle, history, ideas, trends, current topics, and the remarkable individuals who contribute to the breed’s story.

Follow along at www.brcutrer.com, on Facebook at BR Cutrer, Inc. Brahman Ranch, and on Instagram at @brcutrer.

Arizona Agriculture Connection

NEW EPISODES EVERY WEDNESDAY

Maricopa

County Farm Bureau is the voice

of agriculture in a community that thrives on the dichotomy of urban and rural agriculture operations.

This podcast is a home for farmers, ranchers, food lovers, prospective agriculturalists, and those who are interested in where their food comes from!

What does it take to be a successful, profitable, and competitive dairy farm business? This is the podcast for dairy owners, managers, and advisors who are after their next level of success. Join Uplevel Dairy host Peggy Coffeen each week as she sits down with the industry’s leading dairy producers and thought leaders for real conversations about business, management and leadership. For the past 15 years, Peggy has been sitting down with dairy producers across the country to share their stories as an editor and podcast host. She noticed that as dairies grew, owners and managers struggled to make the transition from managing cows to managing people and business. After years in the dairy industry, Peggy saw the need for content built for producers and advisors striving to grow, lead, and stay ahead in a changing industry. And that is why she founded Uplevel Dairy.

As an entrepreneur herself, she knows today’s dairy leaders need content that solves real challenges, sparks growth, and connects through stories that are easy to listen to, watch, or read. That’s what you can expect from Uplevel Dairy.

Moved back to the family farming operation? This is the channel for you.

A community supporting those moving to a farm with tips, tricks, hacks, and shared stories.

The Ultimate Farm Wife is your go-to destination for all things moving to a farm, homesteading, and the rural lifestyle. On The Ultimate Farm Wife, we serve up a hearty mix of tips, tricks, hacks, and heartwarming stories about adjusting to and thriving on the farm. From the joys of sowing your first seeds to the challenges of daily farm life, we’ve got it all covered. Expect everything from gardening wisdom to tales of farm life, and discover how to create your own piece of paradise.

At The Ultimate Farm Wife, we’re more than a channel, we’re a supportive community. We know that moving to the farm isn’t always easy, and we’re here to provide the help and encouragement you need.

Grit & Grace

NEW EPISODES EVERY OTHER WEDNESDAY

This is the podcast for women who know their way around a show barn, a boardroom, and everything in between.

Hosted by the team behind Ranch House Designs, Grit & Grace is a heartfelt and hard-hitting conversation for stock show moms, show ring girls, ag communicators, ranch women, and those blazing their own trail in ag and rural life.

SHANNON ROLLINS Capturing the Art of Chuck Wagon Cooking Alongside Cowboy Kent Rollins

BY KRYSTA PAFFRATH

Formerly a self-proclaimed “horrible cook,” Shannon Rollins never imagined she’d spend her life traveling from ranch to ranch to feed cowboys on the range. Working as an event planner, everything changed when she met her husband, Kent, and she was soon immersed in the world of live fire cooking, discovering her calling on the trail. Today, she’s the creative engine behind a Western lifestyle empire reaching nearly 7 million fans across YouTube, Instagram, Facebook, and TikTok, co-authoring three bestselling cookbooks, and starring alongside Kent in the recently premiered Outdoor Channel series “Cast Iron Cowboy” (airing Monday nights at 9:30pm ET).

Shannon’s story is a rare blend of grit, adaptability, and digital fluency in a traditionally male-dominated space. She offers a grounded and insightful perspective on entrepreneurship, culture, and resilience, and resonates with women forging their own path.

You’ve said you were once a “horrible cook,” and yet here you are, co-leading one of the most recognizable Western cooking brands in the country. What was the turning point where cooking shifted from intimidation to inspiration for you?

It’s kind of a funny story, because learning to cook on the chuck wagon was really just out of necessity. Not that Kent couldn’t handle it, he’d been cooking by himself for years, but when you have an extra hand, it’s nice. And I wasn’t just going to sit there and do nothing. So, all my training happened on the wagon, live fire, figure-it-out style. That’s Kent’s best teaching method. His philosophy is, “You’ll just figure it out.” And honestly, that’s probably the best way to learn

Dutch oven cooking because there are so many variables. You just have to adapt. It took me a while to get comfortable because I didn’t have a background in cooking. I needed a recipe and a step-by-step for everything. Eventually, I learned to trust my intuition, experiment with seasoning, stop measuring everything so precisely, and just enjoy it.

With all of that life experience, how has your approach to storytelling evolved as you’ve become more visible in the online space?

Shannon: It’s such a unique audience and lifestyle because, honestly, we’re living what people see in movies. We’re not all sitting around the campfire strumming guitars, but we’re definitely off the beaten path. The cowboys tell stories of horse wrecks and wild days, it’s real life out here.

I’m typically the only woman around, and while I stay more in the background, I still get to experience all of it. My challenge is communicating that authenticity through our content, sharing the cowboy lifestyle through food, history, and story.

When we film something simple like a steak recipe, I try to show not just how we’re cooking, but why; the history behind it, what it looks like out at the wagon, and what it means to our way of life.

Lately, I’ve started scripting our videos differently. I noticed viewers were leaning into the learning aspect, the historical traditions. So now we’re weaving more of that into the videos: historical voiceovers, throwbacks, and storytelling elements. It’s been fun to expand that side and share a bigger experience.

What do you think draws people to that? Why do you think this type of content resonates so deeply?

Shannon: I can guarantee you that probably 80% of our audience has never, and will never, make a recipe we share. But that’s not the point. They just want to escape. They want to slow down from their busy lives and spend time with us out on the wagon.

Our videos have a mellow pace and an upbeat, positive message. It’s so much more than cooking; it’s about simplifying life, taking a breath, and feeling grounded again. We just want to transport people to our camp and remind them that life doesn’t have to be complicated.

So you and Kent have built a true partnership and life business and storytelling. How do you balance the business side of it and the personal side of it? What does that dynamic look like for you guys?

Shannon: It can definitely be tricky. I’ve learned that not every couple is meant to work together 24/7, and that’s okay! Kent and I are together 365 days a year, almost every hour of the day, and we haven’t killed each other yet, so that’s saying something.

We take on different roles, which helps. Kent keeps the marriage together; I keep the business together. He’s the face of the brand, the on-camera personality, and the cook. I handle logistics, marketing, and behind-thescenes work.

We balance each other out. I’m Type A, organized and high-energy, while Kent’s laid back and “go with the flow.” That combination works for us. If we were too similar, it wouldn’t. The key is appreciating what each person brings to the table and keeping the bigger goal in mind. Shifting over to the food side, food connects people, and we know that just from history, from stories, it’s something that people have always connected over. How do you see cowboy cooking as a form of storytelling, and not just about the food, but the heritage, the values, the culture, all of it?

Shannon: Cowboy cooking and storytelling go hand in hand. This tradition dates back to the mid-1800s, and we’ve made it our mission to keep that history alive. We saw a huge spike in viewership during COVID when people wanted to learn again, not just be entertained. They were turning away from overly produced food TV and toward something real, something grounded. Our channel connects food with heritage, live fire cooking, Dutch ovens, and cooking off the grid. There’s something ancient and human about fire. Even if people never cook like that themselves, they’re drawn to the experience of watching it.

What parallels do you see between chuck wagon cooking and live fire cooking, and building a business from the ground up?

Oh, they’re exactly the same. You can have a plan, but you’d better have backup plans all the way through Z.

We’ve cooked through tornadoes, hurricanes, and forgotten groceries. You just adapt. Same with business. Especially in social media, nobody knows what the next trend will be. The key is to stay flexible, keep listening to your audience, and persevere. That’s what keeps you moving forward. Make sure to follow Shannon and Kent on social media at Cowboy Kent Rollins or Kent Rollins on all social media or at KentRollins.com.

Creamy White Chicken Chili

Makes 6 to 8 servings

Prep Time: 5 Minutes

Total Time: 1 Hour 40 Minutes

Ingredients

• 2 large skinless boneless chicken breasts smoked and shredded, or chopped

• Kent’s Mesquite Seasoning available at KentRollins.com

• 1 tablespoon avocado oil

• 2 white onions diced

• 3 garlic cloves minced

• 1 tablespoon lemon juice

• 1 32 ounce carton chicken broth

• 2 - 3, 4 ounce cans Hatch green chilis diced

• 3, 15.5 ounce cans Great Northern Beans drained and rinsed (divided)

• 3 teaspoons cumin

• 3 teaspoons whole oregano

• 2 tablespoons Kent’s Chili Seasoning or chili seasoning of your choice

• 1 teaspoon red pepper flakes

• 8 ounces cream cheese softened

Instructions

Generously season the chicken breasts with the Mesquite seasoning or seasoning of your choice. Clean and preheat the grill to medium-high heat. Place chicken over the indirect side of the grill for about 15 to 20 minutes. Move the chicken over the direct heat and cook for an additional 5 minutes, or until the internal temperature is 165 degrees F. Remove and set aside to cool. Shred or chop when cool enough to handle. Place a large Dutch oven or stew pot over medium heat. Add the avocado oil and onions. Cook for about 10 minutes, or until the onions are tender, stirring occasionally. Stir in the garlic and lemon juice.

Stir in the chicken, chicken broth, green chilis, 2 cans of beans, cumin, oregano, chili powder, red pepper flakes and cream cheese.

Stir frequently until the cream cheese has melted. For extra creaminess, add ½ to 1 cup of heavy cream. Take the remaining can of beans and run them through the blender or mash with a potato masher until smooth.

Stir the mashed beans into the chili. Reduce the heat to medium-low, cover and cook for 1 hour, stirring occasionally. Serve hot.

From the

Saddle

Studio Renee Gould TO THE

Renee Gould’s art doesn’t just capture the Western lifestyle, it honors the women who live it. Raised among horses and open skies in Alberta, Renee’s journey from competitive equestrian and cattle rancher to celebrated Western artist is as layered as her paintings. What began as a creative outlet during maternity leave has evolved into a movement, one that uplifts the stories of real cowgirls whose strength, resilience, and grace often go unseen. Through her series like The Cowgirl Project, Renee invites viewers to reconnect with the land, community, and quiet power that define the West, not as a bygone era, but as a living, breathing story still being written today.

Can you tell our audience a little more about yourself?

I grew up in the foothills of Alberta, riding horses in a multitude of disciplines but with a focus on Polocrosse and Show Jumping. I have travelled all over the world playing Polocrosse (France, Australia, South Africa, and across the US), and I lived in Texas for a year. When I was at home, I grew up being a part of the local Pony Club and eventually moved into working, training, and starting Show Jumpers. And when I went to University, I worked in the polo industry for the summers. In short, I lived and breathed horses. After University, I met my ex-husband and moved to his family farm four hours away in the Alberta prairies. There, we raised 300 head of cattle and cash crops, managing a 10000-acre land base. There, I adopted the identity of a cowgirl and connected with my own history, as my family comes from a large farming operation, but it was sold off before I was born. I became familiar with what it truly means to be cowgirl and that the term has nothing to do with what skills a person has or what they wear but rather their traits; their passion for this way of life, their resiliency when life gets hard, their grace to go through life with kindness and integrity, their community is made from lifting others up, and the courage to chase dreams.

Growing up, did you always want to be an artist? Additionally, what did the beginning of your art career look like?

I’ve always been artsy; wearing crayons down to nubs, filling colouring books, and creating. I am also lucky to have my mom’s sister and cousin as working artists. I feel like they paved the way for me to do what I do with confidence and support. Every year for as long as I can remember, we used to go and see my mom’s cousin’s art at the Calgary Stampede. My aunt would come over in the summer and paint my mom’s garden, or she’d show us her latest painting whenever we visited; she even gave me my first painting lesson! There was always original art hung on the walls, and it was talked about with pride.

In University, I received a Bachelor of Art and a Bachelor of Education. At this time, I wasn’t considering becoming an artist, but I liked art, so I thought I’d teach it. At University, the art classes were very loosely guided and had a strong emphasis on concept and very modern creation, so horses were perceived as overdone and not well-received, so I steered clear of them, even though that’s what I loved to draw. I like to say I didn’t learn how to make art, but I learned a lot about art and art history.

It wasn’t until I was on maternity leave with my first child and living on the farm that I decided to pick up my paintbrush and just paint. I painted during nap time, late at night, and early in the morning and when they started to pile up, I put a call out to friends and my small social media following, asking for photos of their pets, and if they wanted to buy them, they were $100. I’d paint one a day and did them for 30 days. I did this multiple times for three years. My goal at that time was just to get paid to get better, to make enough money to cover the cost of canvas and paint. I had dreams of being a part of the Calgary Stampede and saw that there was an opportunity beyond.

After three years, I told myself to get out of my own way, and I applied to the Calgary Stampede with a small selection of small works. The organizers later told me they accepted me on a whim as they saw I didn’t have a lot of work that wasn’t pet portraits, but they liked what I submitted. That first show I painted big for the first time (36x72”), and I painted historical photos

and scenery of our farming community. I was enamoured with the history and the stories of rural Alberta and the people who inhabit them. This show was the foundation of what I do now. I saw how much people responded to the stories, and then they had stories and photos of their own to share with me. I noticed the historical photos didn’t show the women riding the horses, working the cattle, or doing all the things I knew they must have been doing, because they are things I am doing now.

The following year, I decided to make it even more personal and asked my cowgirl friends to join me for a fun photo shoot. From there, I created a whole collection of work based on my friends and me. I wanted to start the conversation about the cowgirl and the value she brings to the farm. These were women who could ride a horse, gather cattle, pull a calf, and feed a crew at the end of the day, all with kids in tow. More than anything, they had the traits: passion, resilience, courage, kindness, and community.

What do you do or where do you go to find inspiration for your pieces?

I had one gentleman say to me at an art show that he had heard about my work and that he laughed at the stories because he didn’t know any women who worked alongside the men in the field. Since then, it has been my mission to share that women are an integral part of the Western business and lifestyle. It’s been to encourage women to own the title of cowgirl with pride. It’s been to encourage women to do amazing things.

This past year, I put out a call on my Instagram and asked friends I knew if they’d share their cowgirl story with me and a few photos. The project exploded! I received stories from far and wide across the world, and each one was so unique. I was reminded that there are so many different ways a person can be a cowgirl and what it means to each person. I continue to collect stories and photos, and each time I receive something, I am so amazed at women and what they do for the love of this life. And each time I am reminded that women matter and women’s stories matter, and what a blessing it is that I get to share it through art for others to connect with and interpret in their own ways.

Then expanding on that, what does your creative process look like for your pieces?

It usually starts with a story and an image idea. Sometimes I take an image someone has sent me and use it as is. Other times, I Frankenstein it from images in my head or from other images. The clouds and landscape are spur-of-the-moment creations from my head and the flow of the paint. I don’t know how something will look when it ends; it seems to be a feeling of where to place the paint and when it’s done. Sometimes my lack of planning gets me into trouble, but I’m not attached to the work, and I’m happy to paint over something if it doesn’t work out.

How do you want to inspire people with your art?

I want people to feel empowered, to take pride in who they are and where they come from. I want them to feel connected to the land, to each other, and to the stories that shape us. I want people to feel seen, especially women whose lives and work often go unnoticed but are full of beauty and meaning. I want people to feel encouraged to keep creating, loving, and living wholeheartedly, even when life feels hard or uncertain.

Renee’s Closing Thoughts

It’s pretty crazy how one random idea to paint while on maternity leave turned into this. What a blessing this career has been to work around farm life and raise two kids. A business that goes with the flow and is so challenging, while bringing me so much joy and fulfillment.

You can connect and see more of Renee’s work on Instagram @renee.egould.art or on her website at ReneeGould.ca.

FROM THE

with @ElizabethSingleSocial Q&A

When you scroll through Elizabeth’s social media feed, you’d never guess that she only picked up a camera and the Western lifestyle she shoots, just over a year ago. What started as a spontaneous trip out West quickly turned into a creative awakening that’s capturing the heart and grit of rodeo through a fresh lens. From her first rodeo in Virginia to shooting professional-level events alongside seasoned content teams, Elizabeth’s story is proof that passion and curiosity can carve new paths at any stage in life. In this conversation, she opens up about her unexpected journey into the Western world, her creative process behind the camera, and the moments that have shaped her growing career in rodeo photography and videography.

Can you tell our audience a little more about yourself?

I grew up moving up and down the East Coast, but mainly grew up in a suburb of Virginia outside of DC. I did spend some time riding English, but that was the extent of my experience around horses. I had a pretty standard upbringing where the expectation was always to obtain good grades while being active in sports and music.

From what I’ve seen on social media, you didn’t grow up in rodeo. Can you expand on how you got started and how it led you to where you are now?

The rodeo world is brand new to me within the last year and a half. I went to one rodeo with a friend here in Virginia and thought that was the only rodeo in the area. The following year, something called to me randomly to go out West and experience more of this lifestyle. I had never been interested in travel and hadn’t been

on a plane in 6 years, but after my divorce, something changed. I googled “where are the most rodeos,” and it led me to Cody, Wyoming.

I figured if I was going to go out there, I wanted to document some wildlife while in Yellowstone. In the meantime, the Instagram algorithm presented me with one of Kelsen Jones’ reels of a bull bucking in slow motion. That sold me on getting the camera. I wanted to be able to create just that! So before my trip, I bought my camera in May of 2024, went to the local rodeo on June 1st, and tried filming it. I posted some clips and videos online, and it caught the attention of the producers. A few weeks later, I was able to obtain a media pass for the Cody Nite Rodeo while I was out in Wyoming, shot some video, and posted it online, and it has since snowballed from there. Each Rodeo led to the next one, and I just kept documenting my experience with it. I didn’t start taking photos until October of last year, and have found that to be a new challenge to try and learn both.

When did you realize that people were really craving this kind of content on social media?

I created a side business that managed social media accounts for businesses, but I never had a public page of my own. I started the page in March of 2024 as a way to get more social media clients, but then once I found rodeo it quickly morphed into a rodeo content page. It just started as a way for me to test growth strategies for my clients, but I quickly started gaining a rodeo following. There is obviously a huge expansion of people being curious about the Western lifestyle lately, and I think my page shows how someone who didn’t grow up in the life, or with a camera, can make a shift and do whatever calls to them in life.

Do you have a creative process when it comes to choosing your shots or the setup that goes into getting the perfect shot?

My style is definitely just whatever happens in the moment. I love going to rodeos with no plan and just seeing what things stick out to me. More recently, people have been inquiring about hiring me for photos and videos. This is a stretch for me since they usually have a vision that they would like to capture. That’s where I don’t feel as confident in my skills yet. Each time I take it on, though, it’s good practice and helps me develop overall!

In your eyes, what has been your careerdefining moment for you?

My friend Kait hired me to come out this summer to shoot some pro rodeos as part of her videography team. Once I saw that clips of my footage could hang with the rest of the team in the edits (on a bigger scale), I thought, “Oh, maybe I can do this.”

Are there other photographers who have inspired you in your own work? Or who do you look up to in the rodeo industry?

There are so many! For videography, it started with Kelsen Jones and Kait Urmston. For photography. Every day, I think, man, I wish I could see this as Eric Cain sees this! He does more outside of rodeo, but I always get excited when I see his work. As far as rodeo photographers go, Andrew Van Asselt, Kasey Arnett, Alexis Cady, Nathan Meyer, Sydney Hannah, and Blake Monroe. There are too many to name!

In Spanish Fork, you had a run-in with Post Malone. What was that experience like?

I don’t normally get star-struck, but that man got me pretty good... It was pretty surreal at first, but then, after hanging out on the chutes with us for a while, it’s easy to see he is just the kindest, most down-to-earth person. I was just beyond impressed by how much effort he put into his fans. He spent HOURS signing hats, taking pictures, and even humoring me, making some content with me. I think another fun aspect was that the Pro Rodeo guys are used to being the main attraction at these events, but when Austin showed up, they all became fans as well. I tried to make sure to get behind-the-scenes clips and pics for some of the guys, too.

Do you have an ultimate bucket list rodeo as far as where you would like to shoot some day?

There are so many I have yet to experience, but I guess Pendleton would be one that’s top of the list. Between the history of the event and just the different setup on the grass, I think that would be a moment!

What advice would you give to aspiring rodeo professionals?

Find the special moments in the smaller events. It seems like everyone has goals of going to big rodeos and shooting, but some of the best moments I’ve had have been at smaller local things or even practice pens.

Closing Thoughts

I’d just like to say thank you to all of the rodeo photographers, videographers, athletes, and producers who have welcomed me in and allowed me to pursue this. I don’t have any big goals and plans with this journey, but just seeing where the next thing leads. It gives me something to do while I’m not on “mom duty” and allows me to have a creative outlet. I’m very grateful for those who have given me opportunities and have supported me along the way!

You can follow Elizabeth on Instagram @elizabethsinglesocial or her website at SingleSocialMedia.com.

U-Spur Clothing

BY KRYSTA PAFFRATH

Rancher, wife, Ag-vocate, and business owner, Charity Saulsberry, is always on the move and devotes her life to everything in the beef industry. A New Mexico rancher, alongside her husband Chad, she noticed a discord in home decor options while decorating her house. Most websites and stores brought up dairy cows when typing in ranch goods. Frustrated by the lack of beef and correct ranch jargon, Charity got to thinking and U-Spur was born, after all, necessity is the mother of invention. At U-Spur Charity takes pride in providing anatomically correct cattle as well as working ranch equipment for her prints. All graphics are photos taken by Charity and reworked by a graphic artist; she then pairs each with a clever anecdote.

Generational ranch kids, both Chad and Charity, have years of beef cattle knowledge under their belts. When not being the brainchild of U-Spur, Charity is helping her husband move, medicate, and feed cattle. Also a proud member of the New Mexico Cow Belle’s Association she recently moved into the presidential position, where she will serve a one-year term. If you couldn’t tell, beef is her thing, and U-Spur is a 100% beef promotion. All items are handprinted right in the ranch house, and because “cows don’t live on concrete”, there will never be a brick-and-mortar store. Everything will come directly from a real ranching family.

What does your business offer, and what sets you apart from others in your space?

A: We are the original working ranch graphic apparel and camp cup makers. We started out with tees and other apparel, but branched out into kitchen and home decor when we noticed most of those items, considered “western”, had dairy cows, so we went all high horn hooking cows and beef. Our shop now prints and dropships for many other boutiques and ag businesses as well.

What did the journey to launching your business look like?

AOh gosh, we are a commercial cow/calf operation with a feed lot in the mountains of New Mexico. We started out as wholesale, but as we’ve gathered quite a following with the working ranch crowd, we’re starting to dip our toes into the retail side. There are no brick and mortar buildings when you get way out in ranch country, so we’ve always been online while doing large vendor shows such as Art of the Cowgirl, western heritage, WRCA rodeos, and we will be in Vegas this year for the NFR. What is something you wish the general public knew about your industry or the AG/Western industry?

I’ve been a public beef ag-vocate for 24 years, and I still find it appalling how much of the public really doesn’t know that their food isn’t grown in a store or by some big conglomerate. 97-8% of all American farms/ranches are family-owned and operated. We’re still out here, you just can’t see us from the road.