November 22, 2013
Velti Corporate Solutions mCRM Reinventing Marketing for the Mobile Era
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Who we are Velti has a proven track record spanning 13 years in the successful delivery of full service Mobile Marketing & Messaging solutions. Testament to our delivery of excellence is the long-term relationships we have with our clients in key markets around the world such as AMEX, Discover, CITI, Telefonica, Vodafone, Samsung, Sony, Ford and Pepsi and many others. With all of these brands Velti has a track record of delivering innovative products and thought leadership, ensuring our partners remain at the forefront of mobile interaction and engagement.
Reinventing Marketing for the Mobile Era
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What we do Our mobile solutions drive revenue, reduce cost and increase efficiency across the entire customer journey
Customer Management
mCRM & Engagement
Customer Acquisi5on
Workflow Management
The essential toolkit for mobile marketing – Technology and creative solutions Mobile Web
Reinventing Marketing for the Mobile Era
Mobile Messaging
App Development
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Customer Management
CONVENIENT, ON-THE-GO CUSTOMER MANAGEMENT ENABLE SELF-SERVICE AND RESPOND QUICKLY TO CUSTOMERS’ NEEDS THROUGH AUTOMATED SMS AND ACCOUNT MANAGEMENT APPS Ø On-demand Account Information – through SMS response and Apps Ø Two-way SMS Appointment / Booking Reminders Ø Payment Management , Balance Reminders & Fraud Alerts Ø Automate renewal and repeat purchases Ø Service & Delivery Alerts
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mCRM & Engagement
REACTIVATE AND RETAIN VALUABLE CUSTOMERS THROUGH MOBILE ENGAGEMENT USE MOBILE DATA TO TRACK CUSTOMER BEHAVIOUR AND RESPOND WITH PERSONALISED OFFERS, SERVICE & SUPPORT Ø Profile customer information, purchasing habits and past history to identify opportunities Ø Target your customers with personalised, timely & relevant SMS and in-app messaging • Time sensitive, location based on-site alerts • SMS Upgrades & Reservation extensions • SMS Competitions and Voting Ø Improve the customer experience and build loyalty
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Workflow Management
PROVIDE ON-THE-GO INFORMATION EQUIP YOUR WORKFORCE WITH AUTOMATED, INTERACTIVE COMMUNICATION TOOLS TO IMPROVE EFFICIENCY AND STREAMLINE PROCESSES Ø Two-way service appointment reminders – Open up wasted slots Ø System Alerting - Manage Outages & Alert Engineers Ø Supply Chain Management Ø Workforce updates Ø Employee feedback Ø Disaster recovery / Disaster-related communications
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Customer Acquisition
BUILD A VALUABLE DATABASE OF MOBILE-READY CUSTOMERS GROW A MOBILE SUBSCRIBER BASE THROUGH RECRUITMENT CAMPAIGNS THAT DRIVE SMS OPT-INS Ø Use our Shortcode and mobile landing page tools to drive consumers to opt-in through your existing email, ATL and social media channels Ø Drive sales from ‘mobile-recruited’ customers by offering exclusive access to deals Ø Build branded coupons, iOS passes and microsites to send out redeemable offers and promotions Ø Associate revenue with SMS push messaging by sending out unique redemption codes
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Mobile Messaging Platform Communicate Pro
Reinventing Reinventing Marketing Marketing for for the the Mobile Mobile Era Era
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Communicate Pro – Messaging Platform
INTERNATIONAL COVERAGE
247 OPERATIONAL SUPPORT
CLOUD-BASED INFRASTRUCTURE Runs in carrier-grade data centres, under stringent SLAs
MULTI-STEP CAMPAIGNS Bespoke campaigns and templates to deliver personalised and relevant responses
PASSBOOKS & MICROSITES Build personalised offers that open in any smartphone
Reinventing Marketing for the Mobile Era
High-response, interactive messaging Cost-effective and reliable, SMS is the fastest way to connect with your customers –with an open rate of 98%. Communicate Pro offers immediate, real-time communication between you and your customer. Our robust, cloud-based platform enables you to create a dialogue with your customers via SMS, MMS, Push Notifications and Out-Dial.
OPTIMISED WEB FORMS & LIST MANAGEMENT Easily embedded in your own site to allow opt-ins
PUSH NOTIFICATIONS Send push notifications to anyone with your app installed on their phone 9
Communicate Pro – Messaging Platform
Solutions tailored to the way you work WE OFFER 3 LEVELS OF SERVICE TO FIT WITH YOUR EXISTING PROCESSES AND SYSTEMS 247 OPERATIONAL SUPPORT
Use the Communicate Pro software in-house, with easy back office integration
Plug our enterprise-class API into your own systems, managed by your in-house technical team
Reinventing Marketing for the Mobile Era
We take care of everything, from campaign implementation to reporting
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Communicate Pro – Messaging Platform
A fast, international SMS gateway • The UK system supports up to 400 messages per second • Velti can reach over 180 countries • Services include Bulk & Premium SMS & Shortcodes, and Virtual numbers • Provides APIs and converts protocols for connecting clients and operators to its backend -HTTP/SMPP/ UCP/XML, MO, MT (Premium/Bulk), DR • Fully site redundant deployment across two data centres, 18 high speed resilient servers
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Graphical User Interface Interactive Campaign Templates make it even easier to set up the right campaign for your specific needs. ü Optimise based on data analytics and customer insights: • Define audiences • Segment by advanced criteria such as money spent, campaigns entered ü Integrate campaigns with backend systems using APIs
Use templates for tried and tested campaigns Reinventing Marketing for the Mobile Era
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Graphical User Interface
Create custom campaigns using multistep workflow tool
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Push Notifications and Couponing PUSH NOTIFICATIONS Ø Notifications are instant and easily visible to users Ø Communicate Pro enables broadcasts of messages to reach those with an app installed Ø Another way to reach the community to deliver useful information such as: • live event data • promotions
Reinventing Marketing for the Mobile Era
MOBILE COUPONS + PASSBOOK Ø Build redeemable offers and promotions Ø Use SMS messaging to distribute unique redemption codes Ø Create coupons in Communicate Pro: Ø Alpha-numeric Codes Ø QR Codes Ø Microsite- Web & Passbook for branded coupons Ø Location aware coupons take it a step further : use Passbook to deliver iPhones coupons that pop up automatically when a customer is near a store.
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Reporting Run reports on various performance indicators such as messages received and profit generated
Graphical representations of data
Create ü custom Range of predefined campaigns using multi-types. campaign step workflow tool
ü Customisable by Vertical ü Restrictions by user type. ü Information on best interaction times
View information on the best interaction times
Filter by data range Export data for further processing Reinventing Marketing for the Mobile Era
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Mobile Web Velti Corporate Solutions
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Mobile Web
Capitalise on ‘Multi-screening’ and Facilitate Research On-the-go WE BUILD MOBILE WEB EXPERIENCES THAT FOCUS ON THE KEY INFORMATION MOBILE USERS NEED, OFFERING A CONVENIENT WAY FOR YOUR CUSTOMERS TO RESEARCH AND BUY • Prioritised product information, specs, price and reviews • Succinct and shortened content and videos to speed up load time • Visible Store Locators and links to maps • Stock-check and Reserve functionality to drive footfall into stores • Mobile product pages that can handle opt-ins and offers
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App Development Velti Corporate Solutions
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App Development
Appeal to the always-connected customer WE BUILD CUSTOMER-FOCUSED APPS THAT EMPOWER YOUR CUSTOMERS TO GET THE MOST OF YOUR SERVICES
On-demand account information and transaction history Scheduled reminders Location-based reminders & push notifications Recommendations and alerts based on pre-defined preferences • Storing and tracking loyalty scheme points • • • •
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Case Studies Velti Corporate Solutions
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ITV From 2005... MIG (now Velti) have run the exclusive contract to deliver and support ITV mobile interactivity across all ITV broadcast channels and formats. Solution • Competition Services • Voting Services • Mobile interactivity • Social Media interactivity • Mobile site development Results
Generating over £18m per year in revenue.
Over 100m SMS interactions with the ITV viewer base in 5 years
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American Express Objective Velti was tasked to deliver an innovative campaign aiming to create customer convenience and migrate AMEX’s service calls to SMS to lower the cost through the mobile channel Solution Velti successfully delivered an ongoing mCRM programme providing AMEX customers with: Ø Payment acknowledgements & Reminders Ø Credit limit threshold reminders & Spend tracking alerts Ø Gift card payment reload confirmations Ø Fraud protection alerts Ø Irregular charge alerts Ø Balance tracking alerts
50500
is is to Hi Mark. Th ur confirm yo $86.10 purchase of Store. If le pp A m fro correct this is not k here! lic C se plea
Result Ø Reduction in costs through SMS deflection Ø Increase in customer engagement via on-going mCRM
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My O2 Objective Allow O2 customers to manage their account Reduce customer care calls Solution Velti delivered the mCare application Result In excess of 1m downloads Average daily use of 4,000 sessions per hour Reduction in number of calls to customer care
Downloads
2m
Unique monthly sessions
Reduction in call centre calls
650k
10%
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Vodafone Freebee Rewardz Objective To improve loyalty and reduce churn Vodafone UK launched a loyalty programme called Freebee Rewardz for its PAYG customers. Solution For every top up over ÂŁ5 customers received a code via SMS. Customers could use it to grab instant Rewards or grow Points to save up for something bigger. Prizes included Vodafone Network prizes, 3rd party prizes and discounts, and a mystery Star Reward. Result
Participation rate
35%
Increased NPS & Customer Satisfaction
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Reduced churn
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New Look Objective Create a cross platform mCommerce site magazine-style shopping experience, including social media and in store customer support. Solution • Optimal experienced served to each device • Full API integration into eCommerce platform • One click checkout for registered users • Accordion menus to reduce page refreshes Result • Increased mobile sales by 500% within 3 months of launch • Winner EMMA ‘Most effective mCommerce Solution’ mCommerce revenue
£3.3M Site visits
+800%
App revenue
iOS downloads
Purchase conversion
£2M
419,832
1.3%
Orders
Revenue
+60%
+40%
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