November 2013
Velti Corporate Solutions Mobile Messaging & mCRM Let’s get started!
Reinventing Marketing for the Mobile Era
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Who we are Velti has a proven track record spanning 13 years in the successful delivery of full service Mobile Marketing & Messaging solutions. Testament to our delivery of excellence is the long-term relationships we have with our clients in key markets around the world such as AMEX, Discover, CITI, Telefonica, Vodafone, Samsung, Sony, Ford and Pepsi and many others. With all of these brands Velti has a track record of delivering innovative products and thought leadership, ensuring our partners remain at the forefront of mobile interaction and engagement.
Reinventing Marketing for the Mobile Era
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Velti Market leadership North America
europe
CHINA
ALL ABOUT VELTI
BLUE CHIP CUSTOMER BASE IN +68 COUNTRIES
ASIA/PACIFIC EASTERN europe / CIS SOUTH America Reinventing Marketing for the Mobile Era
AFRICA Middle east 3
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What we do Our mobile solutions drive revenue, reduce cost and increase efficiency across the entire customer journey
Customer Management
mCRM & Engagement
Customer Acquisi5on
Workflow Management
The essential toolkit for mobile marketing – Technology and creative solutions Mobile Web
Reinventing Marketing for the Mobile Era
Mobile Messaging
App Development
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Customer Management
CONVENIENT, ON-THE-GO CUSTOMER MANAGEMENT ENABLE SELF-SERVICE AND RESPOND QUICKLY TO CUSTOMERS’ NEEDS THROUGH AUTOMATED SMS AND ACCOUNT MANAGEMENT APPS Ø On-demand Account Information – through SMS response and Apps Ø Two-way SMS Appointment / Booking Reminders Ø Payment Management , Balance Reminders & Fraud Alerts Ø Automate renewal and repeat purchases Ø Service & Delivery Alerts
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mCRM & Engagement
REACTIVATE AND RETAIN VALUABLE CUSTOMERS THROUGH MOBILE ENGAGEMENT USE MOBILE DATA TO TRACK CUSTOMER BEHAVIOUR AND RESPOND WITH PERSONALISED OFFERS, SERVICE & SUPPORT Ø Profile customer information, purchasing habits and past history to identify opportunities Ø Target your customers with personalised, timely & relevant SMS and in-app messaging • Time sensitive, location based on-site alerts • SMS Upgrades & Reservation extensions • SMS Competitions and Voting Ø Improve the customer experience and build loyalty
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Workflow Management
PROVIDE ON-THE-GO INFORMATION EQUIP YOUR WORKFORCE WITH AUTOMATED, INTERACTIVE COMMUNICATION TOOLS TO IMPROVE EFFICIENCY AND STREAMLINE PROCESSES Ø Two-way service appointment reminders – Open up wasted slots Ø System Alerting - Manage Outages & Alert Engineers Ø Supply Chain Management Ø Workforce updates Ø Employee feedback Ø Disaster recovery / Disaster-related communications
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Customer Acquisition
BUILD A VALUABLE DATABASE OF MOBILE-READY CUSTOMERS GROW A MOBILE SUBSCRIBER BASE THROUGH RECRUITMENT CAMPAIGNS THAT DRIVE SMS OPT-INS Ø Use our Shortcode and mobile landing page tools to drive consumers to opt-in through your existing email, ATL and social media channels Ø Drive sales from ‘mobile-recruited’ customers by offering exclusive access to deals Ø Build branded coupons, iOS passes and microsites to send out redeemable offers and promotions Ø Associate revenue with SMS push messaging by sending out unique redemption codes
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Mobile Messaging Platform Communicate Pro
Reinventing Reinventing Marketing Marketing for for the the Mobile Mobile Era Era
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Mobile Messaging Platform Communicate Pro
Reinventing Reinventing Marketing Marketing for for the the Mobile Mobile Era Era
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Mobile Messaging Platform Communicate Pro
Reinventing Reinventing Marketing Marketing for for the the Mobile Mobile Era Era
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Communicate Pro – Messaging Platform
INTERNATIONAL COVERAGE
247 OPERATIONAL SUPPORT
CLOUD-BASED INFRASTRUCTURE Runs in carrier-grade data centres, under stringent SLAs
MULTI-STEP CAMPAIGNS Bespoke campaigns and templates to deliver personalised and relevant responses
PASSBOOKS & MICROSITES Build personalised offers that open in any smartphone
Reinventing Marketing for the Mobile Era
High-response, interactive messaging Cost-effective and reliable, SMS is the fastest way to connect with your customers –with an open rate of 98%. Communicate Pro offers immediate, real-time communication between you and your customer. Our robust, cloud-based platform enables you to create a dialogue with your customers via SMS, MMS, Push Notifications and Out-Dial.
OPTIMISED WEB FORMS & LIST MANAGEMENT Easily embedded in your own site to allow opt-ins
PUSH NOTIFICATIONS Send push notifications to anyone with your app installed on their phone 12
Communicate Pro – Messaging Platform
Solutions tailored to the way you work WE OFFER 3 LEVELS OF SERVICE TO FIT WITH YOUR EXISTING PROCESSES AND SYSTEMS 247 OPERATIONAL SUPPORT
Use the Communicate Pro software in-house, with easy back office integration
Plug our enterprise-class API into your own systems, managed by your in-house technical team
Reinventing Marketing for the Mobile Era
We take care of everything, from campaign implementation to reporting
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Communicate Pro – Messaging Platform
A fast, international SMS gateway • The UK system supports up to 400 messages per second • Velti can reach over 180 countries • Services include Bulk & Premium SMS & Shortcodes, and Virtual numbers • Provides APIs and converts protocols for connecting clients and operators to its backend -HTTP/SMPP/ UCP/XML, MO, MT (Premium/Bulk), DR • Fully site redundant deployment across two data centres, 18 high speed resilient servers
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Graphical User Interface Interactive Campaign Templates make it even easier to set up the right campaign for your specific needs. ü Optimise based on data analytics and customer insights: • Define audiences • Segment by advanced criteria such as money spent, campaigns entered ü Integrate campaigns with backend systems using APIs
Use templates for tried and tested campaigns Reinventing Marketing for the Mobile Era
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Graphical User Interface
Create custom campaigns using multistep workflow tool
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Push Notifications and Couponing PUSH NOTIFICATIONS Ø Notifications are instant and easily visible to users Ø Communicate Pro enables broadcasts of messages to reach those with an app installed Ø Another way to reach the community to deliver useful information such as: • live event data • promotions
Reinventing Marketing for the Mobile Era
MOBILE COUPONS + PASSBOOK Ø Build redeemable offers and promotions Ø Use SMS messaging to distribute unique redemption codes Ø Create coupons in Communicate Pro: Ø Alpha-numeric Codes Ø QR Codes Ø Microsite- Web & Passbook for branded coupons Ø Location aware coupons take it a step further : use Passbook to deliver iPhones coupons that pop up automatically when a customer is near a store.
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Reporting Run reports on various performance indicators such as messages received and profit generated
Graphical representations of data
Create ü custom Range of predefined campaigns using multi-types. campaign step workflow tool
ü Customisable by Vertical ü Restrictions by user type. ü Information on best interaction times
View information on the best interaction times
Filter by data range Export data for further processing Reinventing Marketing for the Mobile Era
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Mobile Web Velti Corporate Solutions
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Mobile Web
Capitalise on ‘Multi-screening’ and Facilitate Research On-the-go WE BUILD MOBILE WEB EXPERIENCES THAT FOCUS ON THE KEY INFORMATION MOBILE USERS NEED, OFFERING A CONVENIENT WAY FOR YOUR CUSTOMERS TO RESEARCH AND BUY • Prioritised product information, specs, price and reviews • Succinct and shortened content and videos to speed up load time • Visible Store Locators and links to maps • Stock-check and Reserve functionality to drive footfall into stores • Mobile product pages that can handle opt-ins and offers
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App Development Velti Corporate Solutions
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App Development
Appeal to the always-connected customer WE BUILD CUSTOMER-FOCUSED APPS THAT EMPOWER YOUR CUSTOMERS TO GET THE MOST OF YOUR SERVICES
On-demand account information and transaction history Scheduled reminders Location-based reminders & push notifications Recommendations and alerts based on pre-defined preferences • Storing and tracking loyalty scheme points • • • •
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CONSUMER JOURNEY
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CONSUMER JOURNEY MOBILE
PRINT MEDIA
TV / RADIO
ONLINE
OUTDOOR MEDIA
Media
STORE / POS
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Consumer watches a football match of the local league. During HT Corona TV spot will incentivize consumer to send keyword CORONA to a shortcode for a chance to win 2 El Clásico tickets
Consumer is a Fan of Corona Music Facebook page and is offered a coupon to download a free music track
Customer B
Customer A
Customer Acquisition 1/2
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2 Consumer is still in Facebook, after click on the link he is taken at a form where he subscribes “Corona World” and selects which of the 3 songs he would like to download for free
Reinventing Marketing for the Mobile Era
Corona World: You are one step away from entering the draw for 2 El Clasico tickets. Reply with your age or follow the link: http://corona.mx/ elclasico
Consumer receives the reply message asking him to reply with his age or follow a link to verify his enrollment to the Corona World.
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Consumer in order to complete download he will need to connect his mobile number to his account. He submits then number and receives a SMS with PIN code to complete registration
Corona World: Use PIN code 2345 to complete download. Enjoy great music every day
Consumer has a smartphone device that recognized automatically after clicking the URL. He is redirected to the relevant App Store and enters loyalty world via FB connect
Customer B
Customer A
Customer Acquisition 2/2
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4 After successful registration user is offered to invite his Facebook friends to join him at Corona World, so that he can win additional points for every friends joins
Reinventing Marketing for the Mobile Era
After having complete the registration via Facebook, he enters the draw for the El Clasico post this on his Facebook Account
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PITBULL visits Mexico for a big concert. Corona World has secured some VIP tickets for the Corona World members. Consumer receives an SMS incentivizing him to use his points to enter the tickets draw
Corona World: PITBULL is in town for one concert only. Enter now to win VIP tickets! Visit: corona.mx/ pitbull
Local Football derby scheduled for this weekend. Consumer receives an in app alert to gather his friends to enjoy Corona together and register the codes at HT to get double points for every code
Customer B
Customer A
On-going Customer Engagement 1/2
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2 Consumer visits the Mobile Site of the Corona World and redeems 5 of his points to enter the draw.
Reinventing Marketing for the Mobile Era
Consumer invites his friends to this “Social Event�. If they are not members they will need first to join the Corona World
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3 After 2-3 days consumer receives an SMS message incentivizing him to listen to Corona FM radio station. While listening there will be Music Quiz Questions asked that if answered correctly could help him increase chances to the PITBULL draw
3 of the invited friends decide to join him on this “Social Challenge”
Corona World: More chances for the PITBULL VIP tickets? Stay tuned to Corona FM and answer the QUIZ questions
Customer B
Customer A
On-going Customer Engagement 2/2
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4 Consumer listens to radio and answers correctly the question and wins 5 extra entries
Reinventing Marketing for the Mobile Era
Participant that was the organizer of the event wins the “Social” badge and extra bonus points to the loyalty program
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Case Studies Velti Corporate Solutions
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Bud Bucks Budweiser’s biggest ever consumer promotion, ‘Bud Bucks’, was created and delivered by Velti. Throughout 2007, over 500m bottles of Bud carried a unique code and encouraged consumers to redeem their ‘Bucks’ at a specially created website or by texting the code to a short code. Each code rewarded the consumer with anywhere between five and 100 ‘Bucks’ which then allowed them to go online or visits the WAP site to bid for money-can’t-buy prizes or purchase Bud merchandise.
BUD BOULEVARD
MOBILE INTERNET SITE
A truly interactive 3D web experience ‘Bud Boulevard’ was created, where Bud drinkers created accounts and banked their ‘Bud Bucks’. This enabled consumers to bid in classic ‘Highest Bid Wins’ auctions as well as ‘Lowest Unique Bid’ auctions with prizes ranging from Premiership football tickets, trips to watch drag racing in the US and a genuine 1965 Ford Mustang! We also allowed consumers to spend their ‘Bucks‘ in exchange for official Bud merchandise – clothing, games and gadgets.
We created a mobile site that allowed consumers to log into their accounts and place bids on the top five auctions taking place every day. The site featured downloadable content giving Bud a constant presence on thousands of mobile handsets across the UK.
eCRM We developed and delivered a complex eCRM and SMS programme that contained competitions, access to exclusive content and showcased upcoming auctions.
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CASE STUDIES Beck’s
Carlsberg
• Beck’s, as a sponsor of the Lenny Kravitz concert in Bulgaria engaged with Velti in an on pack mobile campaign in an effort to promote the brand, boost sales, build brand loyalty, and create excitement by associating the brand with a big music event • A unique code was printed on Beck’s bottles. Consumers had to send the code via SMS to a short code or register on the promo web site for a chance to win prizes instantly, such as concert tickets, CDs of Lenny Kravitz, iPod shuffles etc.
Reinventing Marketing for the Mobile Era
• Velti executed a football orientated text-to-win campaign. • Mobile users texted their name and a keyword to shortcode to enter a draw for a trip to England and a ticket to see a Liverpool football match. • The service was advertised on-pack and on screens during football matches
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CARL Simon Stevens You are one of the lucky winners who will travel to Anfield Road for the Liverpool Manchester game along with Carlsberg!
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CASE STUDIES J&B • The J&B event participants received a unique 2D barcode for every drink they get • Promotion girls scanned the 2D barcodes, and the gifts that participants have won, appeared on the mobile screen • Brand promotion, sales boost and customers strong engagement with the brand have been achieved
Pernod Ricard Hellas
The classic Margarita
• Velti developed a downloadable Cocktail Recipe m-book
• Promote the new Mike’s Hard Margarita beverage flavors
• Brand promotion, database creation and interactivity increase among the brand and the barmen
• Targeted mobile media drives rich media engagement, driving users to app
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