WHAT VELTI DOES: LEVI’S & MACY’S THE CHALLENGE
THE SOLUTION
Levi’s partnered with Velti to run variety of mobile marketing services incorporating mobile media, a mobile site, rich expandable Ad units, a web registration page and SMS.
The campaign was live for almost a month aiming to build brand awareness, build engagement, drive store purchase at Macy’s store locations and gain sweepstakes entries
THE VELTI RESULT
+14M
32%
+1.7M
Total standard and rich media impressions
Increase on page views on a weekly basis
Average page views
+2.2M Rich media Ad impressions 1
WHAT VELTI DOES: NEW LOOK THE CHALLENGE
THE SOLUTION
Develop a fully commerceenabled mobile site for apparel retailer New Look.
§ Advanced use of HTML5 to
THE VELTI RESULT 500% 800% increase in mobile site visits
mobile sales y/ y
deliver app-like navigation § No-refresh accordion menus and product zoom § Advanced API integration for seamless shopping experience with one-click checkout and synchronized shopping carts between mobile and web.
Effective EMMA winner, Most on 2011 uti sol rce me mCom
2
WHAT VELTI DOES: SKYPE THE CHALLENGE
THE SOLUTION
Velti developed the Skype for mobile app, allowing users to download and use the service smoothly as possible on a mobile device.
The service detects a user’s handset and location to provide the relevant downloads, product information and support services – mirroring skype.com FEATURES Device, operator, country and language detection logic. 14 territories 12 languages
THE VELTI RESULT 8,210,678 +45% Download conversions from apps stores
unique users since April 2012 and counting….
3
WHAT VELTI DOES: JC PENNY THE CHALLENGE
THE SOLUTION
Gain an advantage over competitors by building a Loyalty/CRM program to promote events and drive store traffic.
Using mGage Communicate, able to build a high quality optin data base by offering the following: § Offers to incent opt-ins to mobile - $10, $20 coupons tied to spending level § Sweepstakes offer through partners (AOL, Rascal Flatts), to drive opt-in for alerts § Similar offers via Facebook to drive participation
THE VELTI RESULT 4-8 1.5 m Opted-in customers
Alerts received per month
4
WHAT VELTI DOES: MY O2 - TELEFONICA THE CHALLENGE
THE SOLUTION
Empower O2 customers with account information (remaining minutes, texts and data allowances) and reduce enquiries to the call centre.
Velti released the third iOS app earlier this year and our first version on Android late 2011. The improvements to the app over the years have come from creative and strategy research (including reviews and focus groups) to increase customer satisfaction and offer the best service possible.
THE VELTI RESULT
The app has been a major success with over two million downloads across both platforms. With each release we have seem an improvement in our ratings and reviews on the app stores and a corresponding increased active user base. 5
WHAT VELTI DOES: BATH & BODY WORKS THE CHALLENGE
THE SOLUTION
Improve customer loyalty and engage them through new channels.
To offer customers loyalty rewards through a solution that did not impact at all the existing EPOS infrastructure – Mobile app that enables customers to earn points every time they scan the purchase receipts and for other interactions via the application.
THE VELTI RESULT 230 800 Downloads DAY 1
Barcodes scanned DAY 1 6
WHAT VELTI DOES: ELECTRONIC ARTS THE CHALLENGE
THE SOLUTION
Velti worked with EA to develop mobile optimised destinations for some of their key games franchises. The platform was also licensed to them enabling EA to create mobile campaign sites
mWeb sites produced to date include Battlefield 3, EA Sports SSX, Syndicate, Daily Deals, Chillingo Deals, SWTOR and Origin Offers, The SIMs Freeplay, EA Windows Phone site FEATURES Device, platform and country detection logic. Custom script for FB integration, Omniture reporting and embedded You Tube clips. Global sites in 8 locales.
THE VELTI RESULT 5,841,442 8M visits to Daily Deals site over Xmas 2011
unique users since Oct 2011 and counting‌.
7
WHAT VELTI DOES: VODAFONE THE CHALLENGE
THE SOLUTION
To improve loyalty and reduce churn Vodafone UK launched a loyalty programme called Freebee Rewardz for its PAYG customers .
For every top up over ÂŁ5 customers received a code via SMS. Customers can use this to grab instant Rewards or grow Points to save up for something bigger. Prizes included Vodafone Network prizes, 3rd party prizes and discounts, and a mystery Star Reward
THE VELTI RESULT 12.6M 35% of 14M users participation rate
REDEEMED REWARDS
92% CUSTOMER GROW THEIR POINTS FOR BIG REWARDS.
8
WHAT VELTI DOES: PLAYSTATION APP THE CHALLENGE
THE SOLUTION
Ensure PlayStation users can access their PSN account to view trophies, friends, news, blogs, games releases and accessories information for iPhone and Android handsets.
The Official PlayStation Mobile App launched in January 2011 and is available in 30 countries and 14 languages. PSN section is the most popular and app includes commenting and engaging directly with PS via the blog and their social media presences.
THE VELTI RESULT 64,400 +4 M +6.7 M Daily active users
Apps downloaded
Average page views a month
9
WHAT VELTI DOES: AMERICAN EXPRESS 50500
THE CHALLENGE
THE SOLUTION
Velti was tasked to deliver an innovative campaign aiming to create customer convenience and migrate AmEx’s service calls to SMS to lower cost through the mobile channel
Velti successfully delivered an ongoing mCRM campaign providing AmEx customers with: • Payment acknowledgements & reminders • Credit limit threshold reminders & spend tracking alerts • Gift card payment reload confirmations • Fraud protection alerts • Irregular charge alerts • Balance tracking alerts
90% of messages to be delivered within 5 seconds and 98% of messages to be delivered within 15 seconds – passed annually by Velti!
THE VELTI RESULT
50% Increase in monthly utilization
nfirm This is to co of se your purcha m Apple $86.10 fro Store
6M
9M
12M
50%
Messages in 2010
Messages in 2011
YTD in 2012
Growth year over year 10
WHAT VELTI DOES: WALKERS THE CHALLENGE Increase consumption Engage consumers Encourage registrations
ENGAGEMENT CHANNELS: ONLINE, MOBILE, SOCIAL
THE VELTI RESULT
CONSUMER DIALOGUES: eCRM PROGRAMME
1.6M Registered users
300M
53%
5M
Web sessions
Email Open Rate
Entries
LOYALTY AND REWARDS
FULLY EXECUTED MOBILE CRM STRATEGY 11
WHAT VELTI DOES: WALKERS THE CHALLENGE
THE SOLUTION
• Increase sales • Customer engagement • Strengthen brand loyalty
UK only campaign running across SMS, mWeb, iPhone app, eCRM, Web. Users could upload video and vote on all channels including off pack using SMS and MMS. We also brokered a free vote partnership with O2 Telefonica
THE VELTI RESULT 1.4 M 1M 1.2 M Flavour suggestions
opt in users
Flavour votes
The UK’s largest and most successful campaign of its type 12
WHAT VELTI DOES: ARGOS THE CHALLENGE
THE SOLUTION
• Increase sales • Improve customer service • Strengthen brand loyalty
Collect from store notifications and reminders via SMS Check availability and reserve by SMS or receive alerts when items back in stock. Targeted SMS promotions including unique voucher codes
THE VELTI RESULT 4.5 M 6M 54 M customer interactions per month
opt in profiled customers
consumer interactions for interactive services
5.8 M interactions for mobile marketing 13
WHAT VELTI DOES: J&J THE CHALLENGE
THE SOLUTION
To further strengthen its brand awareness and engage its customers, J&J created a comprehensive “Babycenter” mobile promotional package.
Mobile communities through which “Babycenter” visitors can receive news and updates on J&J products. Also 2 Sponsored alerts services delivering weekly or monthly messages to consumers with relevant “Babycenter” information. Mobile site enabling mobile users to have access to all “Babycenter” web site information on their mobile devices. The service is available in English and Spanish
THE VELTI RESULT Program success led 94% J&J to expand to all
retention rate after two years
expectant mothers in US and internationally
Tips” is Retention for “BC ng the ni joi % 84% with 20 mobile community
14
WHAT VELTI DOES: DELL.DE THE CHALLENGE
THE SOLUTION
Develop a click to call mCommerce site for Dell Germany with no content management by Dell required.
§ Creation of tool to display up to
THE VELTI RESULT
§
Light integration solution
Multiple market rollout planned
§
§ § §
date desktop content, optimised for mobile Development of alerts tool and ongoing change management process to enable smooth updates Easy to navigate, rich product information No CMS, minimal effort required Specific to local market needs Scaleable solution able to accommodate multiple payment methods in the future 15
WHAT VELTI DOES: TROPICANA THE CHALLENGE •
Increase sales
•
Capture registered customers
•
Strengthen brand loyalty
THE VELTI RESULT 700M 6.5M Customer interaction
On-pack promotions
THE SOLUTION US wide multi-channel loyalty scheme Via Web, mWeb and SMS “Juicy Rewards” encouraged consumers to acquire and save points and redeem them against an array of offers. Each Tropicana carton carried a unique code with a pre-determined value.
52
100,000
States covered
New registrations per day
16
WHAT VELTI DOES: NESTA
ENGAGEMENT CHANNELS: ONLINE, MOBILE
CONSUMER DIALOGUES: GAMIFIED STORYBOARD
PERSONALIZED CONTENT AND REWARDS
EXTENDED GAME PLAY USING SOCIAL MEDIA 17
WHAT VELTI DOES: MONARCH AIRLINES THE CHALLENGE
THE SOLUTION
Develop a mobile site for Monarch that drives reach, flight-search and new bookings for all consumers. A strategic approach to pave the way for next stage developments.
• A cost-effective first-step solution. - sales, service and promotion driven. • Advanced API integration with Monarch’s airline distribution system to provide real-time access to flights and prices across over 60 countries. • With the customers. assets, capabilities and business-model of the airline at the heart of the solution, the mobile solution offers the customer a choice of channel to complete their sale by connecting directly to the call centre, a call-back or the online desktop site. 18