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Mobile Marketing Solutions for the Retail Sector

Case Studies Reinventing Marketing for the Mobile Era

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Brand Presence | Success Story OBJECTIVES

THE SOLUTION

•  •  •  • 

Velti designed, created and delivered a highly interactive mobile advertising campaign comprised of: •  A mobile website with product videos and overviews, social media integration, special offers, and registration to the mobile community •  Both standard banner and rich media ads targeting Smartphone users

Build brand awareness Incentivize sales Drive in-store traffic Deliver a highly innovative and interactive user experience

22.5%

300k+

Site engagement

Site visits

45481

ePRINT HP ePrint: Reply YES to receive valuable HP offers. More info: http://hpeprint.v4en.com

9.5M+

80M+

Rich media impressions

Static banner impressions

Mobile Banners Reinventing Marketing for the Mobile Era

Mobile Site

Msg&Data Rates May Apply. Text STOP to cancel Text HELP for help

Yes

Mobile SMS Club 2


Mobile Website | Success Story OBJECTIVES

SOLUTION

•  Improve product awareness

•  Velti was selected to deliver an HTML5 site to innovatively promote the Bose Videowave® entertainment system product

•  Incentivize product sales •  Increase user engagement

•  Online banner advertising on Bose Wave product page as well as a number of Google ad works •  Mobile redirect scripts when users try to access Boss sites through their mobile devices

9.5k+

16k+ Total page views

Unique visitors

Reinventing Marketing for the Mobile Era

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mCommerce Application | Success Stories OBJECTIVES •  •  •  • 

Increase brand awareness Support product launch Incentivize sales via mobile Provide a seamless mCommerce solution

SOLUTION •  Velti designed and delivered a dynamic iPhone / iPAD application enabling users to review and purchase products from their mobile device •  The app featured a store locator, deal of the day, company information, cart, share on Facebook & Twitter, and FB Birthday lookup •  The campaign also incorporated online banner advertising, Google ad-works, and an SMS targeted campaign to customers

10k+

App downloads in the first few weeks

Reinventing Marketing for the Mobile Era

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Click and Collect | Success Story

UK

OBJECTIVES

THE SOLUTION

•  Increase sales •  Improve customer service •  Strengthen brand loyalty

•  •  •  •  • 

6M

4.5 M customer interactions per month

opt in profiled customers

mCom platform integration Production grade ops Price-check functionality Customer notification alert Targeted marketing messages with personalized codes

54 M consumer interactions for interactive services

Reinventing Marketing for the Mobile Era

5.8 M interactions for mobile marketing

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SMS Cost Saving Solution | Success Story

UK

OBJECTIVES

THE SOLUTION

•  •  •  •  •  • 

•  Collect from store notifications and reminders via SMS •  Check availability and reserve by SMS •  Receive alerts when items back in stock •  Targeted SMS promotions with unique coupon codes

Increase sales Improve customer service Drive in-store traffic / item pickup Reduce ‘wastage’ (items not collected) Strengthen brand loyalty Stay true to brand values

6M

4.5 M customer interactions per month

opt in profiled customers

54 M consumer interactions for interactive services

Reinventing Marketing for the Mobile Era

5.8 M interactions for mobile marketing

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mCRM and Acquisition | Success Story UK OBJECTIVES •  Develop a mobile relationship with new and existing customers •  Test segment groups of Premiere, VIP and Regular to establish the best ROI for existing customers •  Test calls-to-action from existing ATL media for acquisition

THE SOLUTION •  Recruit direct from ATL test on digital screen Outdoor advertising for acquisition and brand response •  Offer mobile customers early access to new fashion lines and special offers •  Associate revenue with SMS Push messaging by sending out unique redemption codes

166£

55:1

76%

58%

Revenues from a single SMS push

ROI from Premiere Customers

Of codes issued redeemed within first 30 minutes

Redemption Rate

Reinventing Marketing for the Mobile Era

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Integrated mCRM | Success Story OBJECTIVES •  Raise brand awareness and drive acquisition •  Grow the mobile subscriber base •  Leverage mobile to support Bath and Body Works promotions, engagement and loyalty initiatives

+350k SMS opt-in database

Reinventing Marketing for the Mobile Era

THE SOLUTION

US

•  Manage the SMS community of 450,000 via Velti mGage platform •  Create recruitment campaigns that drive opt-in and sales •  Create mobile product pages that handle opt-in and offers •  iOS App – for product information and engagement •  Drive recruitment to SMS from existing ‘earned’ and ‘owned’ media (i.e. email, Facebook)

51%

Database growth over last year

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Mobile Application | Success Story

OBJECTIVE

SOLUTION

To develop a fully integrated PlayStation network for users to access their profiles

•  Velti delivered a multilingual app across iPhone and Android that allowed users to access PlayStation content •  Localized for 27 countries

Users Can Move Seamlessly Between Accounts on Web and Mobile

Reinventing Marketing for the Mobile Era

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Mobile Application | Success Story

OBJECTIVE To build a companion app to support Samsung’s sponsorship of the Torch Relay for the London Olympics 2012

The App Contributed a Significant Amount of Money Towards Samsung’s Target

Reinventing Marketing for the Mobile Era

THE SOLUTION Velti developed an apps for iPhone, Android, BADA & Facebook that allowed users to track with GPS their miles covered and simultaneously raise money for charity

Increased Brand Awareness Around Samsung’s Olympic Sponsorship

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High tech Products and retail sector case studies.

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