THE JOHN
GARANG MABIOR CONCERT
``Celebrating Life of a Legend in Peace and Unity� 9th January 2012 Independence Grounds, Juba Sponsorship Proposal For sponsorship or partneship, contact: Lee Martins, +256 392 962 339 Denis Maganda, +250 751 717 777 Mansur Kothai, +249 955 677 996 Athur BU, +256 713 435 000 Rugaya Rich, +256 701 089 962 Email: bidmartmedia@yahoo.com Email: deusmiggo@gmail.com www.downtown-ent.com
DownTown
ENTERTAINMENT Pioneers of the local Entertainment industry
BACKGROUND To celebrate the life and contribution of Gen. John Garang de Mabior, a man who brought peace, unity, and independence to the people of S.Sudan, Bidmart International a company based in the United Kingdom and in partnership with the people of South Sudan, formulated a non political plan through which all EAST AFRICAN countries and AFRICA atlarge can come together to recognize such an amazing MAN of honor, through an annual musical extravaganza named “THE JOHN GARANG MABIOR CONCERT”. This theme was born from “The Nelson Mandela concerts” which are organized annually in London to celebrate the achievements of NELSON MANDELA which events, BIDMART INTERNATIONAL is always a partner. Therefore, it’s against this background that we involved a highly respected East African based Artistes’ and Events management company, Downtown entertainment in partnership with the Government of South Sudan,corporate companies,NGO’s,Wellwishers, and the diaspora, to organize a huge musical concert/ Entertainment experience celebrating and remembering the amazing contribution of the Late General John Mabior Garang.
FACTS When it comes to showing solidality and the spirit of patriotism,It’s very important to recognize great leaders, fallen hero’s and nationals who sacrifice, dedicate their entire lives towards development and lasting improvement of the standards of living. This annually event has been created to bring harmony, peace and unity amongst the S.Sudan citizen while celebrating the life of the legend General John Garang Mabior.
ABOUT THE ORGANIZERS BidMart International an experiential media company with its Headquarters in the UK was established in 2009 with branches in E.Africa developed and copyrighted this event as a way of promoting its objectives in Africa. Bidmart partnered with DOWNTOWN ENTERTAINMENT an E.African Events and Artistes` Management Company with a very long
track record of managing successful local and international musical events and talents, since 1999 to successfully manage this event. To reach out to the Nationals, we also partnered with a media power house based in S.Sudan called ACTIVE NATION (NEWS PAPER) for on ground PR activities of this event. The team that has come together to see this event a success has got a huge record in events related activities of more than 10 years.
WAY FORWARD The year 2011 has been and will always be historical for the people of South Sudan and the whole great lakes region for having born a new state. It`s very important for the state creating the spirit of patriotism and extreme love for the nation amongst its citizens by giving them a memorable CPA (Comprehensive Peace Agreement) celebration through a 24 hour free music extravaganza.This event shall be held every year in different parts of the world to strengthen the foundation laid by Garang, the fallen legend.
ABOUT THE EXTRAVAGANZA This is a free musical extravaganza, which will allow all people from all states of S.Sudan to come together as sign of peace and unity to celebrate, have fun, dance, eat, and drink.. show-case their talents in ART & CRAFTS, get tested for HIV/AIDS, CANCER, TB, EYEs etc at no cost during this one day event. This event is to be held on the CPA national celebration day on 9th.January.2012. It will feature music Artistes from all over E.Africa performing on a world class stage, live comedy acts,super sound and Lights, Large screens, and celebration Fireworks spectacle will also thrill this occassion.The event will have ruffle draws in various competitions.
Food and drinks will be on sale throught the event, all starting from 12:00noon of 9th.Jan.2012 up to morning of the next day. Security will be highly put in place for people to have a secure good time.
ACTIVITIES OF THE EVENT 1. An assortment of chart hitting music artistes from S.Sudan, Kenya, Uganda, Tanzania, and Rwanda, are to grace the event hence guaranteeing entertainment at its fullest. It will a 24 hour nonstop music gig. 2. Being a celebration’s extravaganza, there will be alternative entertainment options for those individuals who might get less attracted to music/performances. These will include; on stage standup comedians, a live pool table tournament, live acrobats, the prize draw, stage dancers and much more. 3. A very clear and well managed firework spectacle will run for about twenty to thirty minutes from 11:59pm to 12:20am amidst blazing music all is to be organized as a tribute the late John Garang. Several tribute messages will be accorded through the night by the public and musicians. 4. There will be a FREE medical camp; where FREE AIDS tests will be done, Free breast cancer tests, free eye tests and blood donations. 5. The attendants shall be allowed to showcase their talents in ARTS & CRAFTS and even sale their products to the public during the event. 6. Several Competitions will be organized and winners awarded with a couple of rewards ranging from money to goodies from sponsors.
7. Live screen will broadcast the event in several parts of the stadium and other activities such as AIDS movies shall be broadcast during the event as one way of sensitization. 8. A few speeches from the government and Sponsors will keep chipping into the day`s program during this extravaganza. 9. It’s going to be one of the biggest festivals held in this new country and all stakeholders shall highly benefit directly and indirectly but most of all the life of a legend shall always be remembered through such a unifying extravaganza.
SPONSORS’ BENEFIT STATEMENT 1. There will be massive media publicity and as sponsors, you will be able to gain massive mileage through the Electronic and Print media to be used for this historical event, i.e. Radio, TV, and Newspapers adverts. Billboards, Suburbs signs, posters, banners, flyers, T-shirts etc, shall be branded and used for this campaign too. These advertisement materials will be circulated all over the states of South Sudan to attracting a huge response for this event. This kind of publicity is not just unique to be part of but also is directed towards consumers of your services. 2. Sponsors will be allowed to brand all through the venue with their promotional and sensitization materials, according to the sponsorship allocated packages.
3. All stakeholders will receive massive direct publicity from the on venue targeted audience of more than 100,000 people who will be readily attracted to this lifetime humanitarian event free of charge. This huge crowd can be targeted in various ways like distribution and merchandising of your company products and materials. If this was a PAYABLE event, may be it would have attracted thirty thousand people and kept the purchasing power of available products and services at a lower level. 4. Sponsors will also get long term mileage from the World class full color glossy magazine featuring the whole event details, artiste profiles, the John Garang lifetime documentary and the future of this annual event which will be produced and put on the world market after the event. 5. All sponsors of this event will be highlighted in the history of promoting peace and unity, and this humanitarian cause is to be highly recognized by consumers of goods and services who will be involved or hear of or attend this memorable event. 6. Since this event is for promoting peace and unity through celebrating the life of a great leader fo a new nation, all sponsors that will participate in this cause will deeply consolidate their brand and image in the hearts of the nationals. 7. Sponsors’ representatives will be allowed to give speeches in relation to their involvement to this great cause. 8. There will be arragement of spaces for free marchadising of products for involved sponsors.This however will be organised according to the packages of sponsorships.
THE EVENT BUDGET 1.Stage, Sound, Lights and Giant Screens 2.East African Local music Artistes [$2000 x 50] 3.Other stage entertainers [dancers, comedians, acrobats, etc] 4.Flights, Hotels and ground transport [artistes, crew & supplies] 5.Fireworks Show case [equipment & materials x 30minutes] 6.International and Local Media management/Facilitation. 7.General Event Publicity [Electronic & Print x 30days] 8.Event Management Fees GRAND TOTAL
$120,000 $100,000 $28,000 $59,000 $50,000 $30,000 $40,000 $50,000 $477,000
OTHER EVENT NEEDS There will be other expenses to be directly met by Government, local sponsors and partners; These include; Event venue, Security, local accommodation & transport, local hospitality, event setup and infrastructure.
PROPOSAL FOR SPONSORSHIP We therefore propose that you involve your company by becoming one of the major sponsors for this event. You will attain all the benefits involved with this event both directly and Indirectly, for both short and long term outcome.You being a sponsor will also put your brand to another level amongst the targeted consumers who value the contributions of the Late John Garang towards achieving peace, unity and independence. The corporate sponsorship packages are as follows; The Corporate Sponsorship Packages are as follows; One Platinum Sponsor $190,000 One Gold Sponsor $150,000 One Silver Sponsor $90,000 Co-sponsors (unlimited) $40,000 Each Sponsors of the event will have different benefits and rights over this event which will be discussed in the several meetings to be made between organisers and interested sponsors. However much, sponsor benefits and partner packages may be different in several categories, the only common fact is, “Every sponsor or partner involved with this historical event will be proud.
INDEPENDENCE GROUNDS, JUBA Sponsors and partners’ space