AEC Pursuits, Proposals, Interviews Service Overview

STRATEGIZE. CREATE. ELEVATE. PURSUITS, PROPOSALS, INTERVIEWS

A/E/C SERVICE OVERVIEW

ABOUT

At Above Barr Marketing, our approach is simple: Strategize. Create. Elevate.

We start by strategizing with our clients to develop a comprehensive understanding of their business, goals, and target audience. From there, we create customized marketing solutions tailored to their unique needs and objectives.

We have the creativity and technical expertise to execute these strategies flawlessly, creating compelling content, eyecatching designs, and effective campaigns that get results. And as we continue to work with our clients, we constantly evaluate and refine our approach, helping to elevate their brand and drive even greater success.

PURSUITS/ PROPOSALS

Designing strategic proposals involves creating a plan of action outlining the steps needed to achieve a specific goal or objective. Above Barr Marketing will help you create a competitive proposal outlining a solution or approach to a specific problem or opportunity that is competitive with other proposals or solutions. We are highly experienced in the architectural/engineering/construction (AEC) market including the different delivery methods requesting proposals (Request for Proposal (RFP), Request for Qualifications (RFQ), Technical Proposal (Design-Build, Construction Manager at Risk (CMAR or CMGC), Public-Private-Partnerships (P3), and Job Order Contracting (JOC)).

Arizona DOT | I-10 Broadway Curve Design-Build Led Design-Build SOQ

Management & Strategy Development

• Facilitate or participate in the strategy meeting(s)

• Capture or pursuit planning

• Competitor analysis

• Message and content development

• Prepare specific pursuit meeting collateral

• Subconsultant/subcontractor content coordination

• DBE outreach

Submission Production

• Facilitate or participate in the brainstorming sessions

• Submission Creation

• Compliance and scorability oversight

• Outline and schedule development

• Writing & Editing

• Visual storytelling

• Graphics Design

• Infographics

• Subcontractor criteria coordination

• DBE outreach

• Third-party proposal color reviews

INTERVIEWS

Developing a presentation can be challenging. A good presentation is one effectively communicating its intended message to the audience in an engaging and memorable way. At Above Barr Marketing we can help you create and/or elevate a well-structured and engaging presentation effectively communicating your message to your audience.

DOT | SR 101, Pima Road to I-17

• Presentation/interview preparation

• Outline and schedule development

• Presentation design/production

• Leave-behinds

• Questions/response strategy and rehearsals

• Presentation/interview coaching

PACKAGES

Above Barr Marketing ’s services are designed to elevate your business through strategic and creative marketing solutions.

Our goal is to help you stand out in a crowded market, attract more customers, and increase your revenue through effective marketing strategies. Our approach is to combine pursuit intelligence with creative ideas to develop marketing strategies that are both effective and engaging.

Brandi Barr, our Chief Creative Marketing Strategist, has worked with architects, engineers, and contractors of all sizes, across a range of industries and in various geographical markets.

We are confident our experience, approach, and services can help elevate your business and achieve your marketing goals.

“Second to none – it’s that simple! I’ve had the pleasure of working with Brandi for the past 12 years on numerous successful pursuits, including projects for ADOT, Flood Control, GRIC, Caltrans, RCTC, and NAVFAC Southwest to name a few. With each and every pursuit Brandi brings positive energy, innovative ideas, and creative marketing that results in highly competitive SOQs and Technical Proposals. She combines a high level of industry competence, attention to detail and a competitive drive to deliver effective marketing products and responsive proposals. I’m looking forward to working with Brandi and Above Barr Marketing for years to come.”

Construction Manager | Coffman Specialties, Inc.

“Brandi is an amazing, next level thinker, manager, do-er. She is an expert when it comes to proposals and marketing for construction and engineering. She is highly capable at leading large teams, commanding the room, and winning at everything she does. From mega projects to the smaller endeavors, she gives 100%+++ every day. I had the pleasure of working with Brandi on the winning SOQ for the Broadway Curve mega project. We were thrown a late change in the team arrangement that required a major revamp of not only the proposal but all the forms. Brandi handled it like a champ like it didn’t even phase her. I cannot wait for my next opportunity to work with her!”

Project Director | Sundt Construction

Pursuit/Proposals

Premier/Platinum - Strategic Submission

Full service Management & Strategy Development, and Submission Production - inclusive of custom submission branding. The team will be led and participate as an extension of your in-house team.

Premier/Gold - Custom Designed Submission

Custom designed submission including all items identified within Submission Production. Our team will review the Request for proposal or statement of qualifications to create a competitive response.

Privilege/Silver - Added Support to Submit

We work within your branding templates to produce a consistent company document. This includes compliance and scorability oversight, outline and schedule development, writing & editing, graphics design, subconsultant/subcontractor criteria coordination, and third-party proposal color reviews.

Interviews

Premier/Platinum - Strategic Messaging and Execution

All inclusive strategy facilitated, custom designed presentation for a specific pursuit.

Premier/Gold - Custom Creation

Custom designed presentation. Our team will review the interview letter and be your partner to create your presentation.

Pursuits/Proposals Management & Strategy Development

• Prepare speci

c pursuit meeting collateral

Submission Production • Visual storytelling • Graphics design • Third-party proposal

color reviews

Interviews

• Graphic design

• Visual storytelling

• Presentation/ interview coaching