ABM Branding Brochure

STRATEGIZE. CREATE. ELEVATE. BRANDING SERVICE

ABOUT

At Above Barr Marketing, our approach is simple: Strategize. Create. Elevate.

We start by strategizing with our clients to develop a comprehensive understanding of their business, goals, and target audience. From there, we create customized marketing solutions tailored to their unique needs and objectives.

We have the creativity and technical expertise to execute these strategies flawlessly, creating compelling content, eyecatching designs, and effective campaigns that get results. And as we continue to work with our clients, we constantly evaluate and refine our approach, helping to elevate their brand and drive even greater success.

BRAND + IDENTITY DEVELOPMENT

Brand development involves a range of activities designed to help businesses create and establish their brand identity, increase brand awareness, and build a strong reputation. Brand identity refers to the visual and nonvisual elements, including name, logo, colors, typography, and messaging.

Above Barr Marketing’s brand development services can help businesses establish a strong and memorable identity resonating with their target audience, and ultimately drive business growth and success. We also bring the functional aspect to the design to assist with the go-live and transition.

Brand strategy

Define the brand’s vision, mission, values, target audience, and key messaging.

Brand identity

Visual identity - logo, color scheme, typography, and other elements.

Brand messaging

Key messages communicating your value proposition and unique selling points.

Establishing brand recognition

Set apart from your competitors by creating a distinct and impactful image.

Building brand loyalty

Consistent and well-designed to create familiarity and reliability.

Conveying brand values

Visual identity and design can communicate values and personality.

Increasing brand awareness

Be more visible and memorable.

BRAND DESIGN + IMPLEMENTATION

Brand design and implementation refers to the process of creating a visual and conceptual identity and then applying that identity across various mediums and channels. The brand identity should be visually appealing, memorable, and distinct from competitors.

Above Barr Marketing will ensure consistency in the visual and conceptual identity across all these touchpoints. We focus on helping businesses establish a strong image, increase awareness, and differentiate from competitors.

Brand guidelines

A set of guidelines outlining how the brand should be presented.

Implement the brand identity

Apply the brand identity consistently across all touchpoints, including the website, social media, marketing materials, packaging, and advertising campaigns.

Train employees

Train employees on the new brand and ensure they understand the brand’s positioning, messaging, and visual identity.

Launch the brand

Launch the brand with a clear and compelling message that resonates with the target audience.

Monitor and measure the brand’s performance

Metrics such as brand awareness, engagement, and customer loyalty.