ABODE Seller Guide

Dear Valued Customer

I would like to thank you in advance for taking the time to read and consider the information in this guide. We know that selling your home can be stressful and that for many, it is their largest single investment --so selling for topdollar-- and maximizing your return is essential.

This guide details the process and key considerations of how our team delivers on the promise of elevating the experience of selling your home-- from our multifaceted in-house marketing department, to our exceptional client care team and international reach, we are here to serve you and your goals.

Consider this an introduction to the process of selling a home. I feel confi dent that once you have reviewed this information, you will begin to see how successful our selling strategy is for our clients and that you will decide to partner with us on the sale of your home.

The ABODE Real Estate Group is the largest team within Keller Williams Realty Greater Portland, dedicated to serving all areas of your real estate needs.

Whether you are looking for advice on home renovations, your market value, or you are looking to buy, sell, or invest. Our goal is to help you achieve your goals and build lifelong relationships.

The ABODE Real Estate Group was formed in 2017, when a group of accomplished and dedicated real estate professionals came together with the goal of elevating the client experience.

Members and founders of this group have been recognized for impressive real estate sales volume and for being cultural leaders in their market place.

We believe that together we are stronger and can deliver exceptional service to our clients. We work together to serve you.

The numbers below are a reflection of our commitment.

Our Record over Four Years

2022

140 Units

$67 Million SOLD

2021

162 Units

$64 Million SOLD

2020

172 Units

$64.7 Million SOLD

2019

121 Units

$44 Million SOLD

Keller Williams

When you work with ABODE Group, you work with one of the most recognized and accomplished real estate companies in the world.

ABODE Group is the #1 Female led Keller Williams team in Maine.

Keller Williams is #1 in: Units sold & sales volume in the United States. In agent count world-wide. Training organization in the world per Training Magazine.

Keller Williams stands out in the Maine market, as well. Our brokerage, Keller Williams dominates the Maine MLS

Market Share Totals by Brand

Williams

Group Coldwell Banker

Better Homes & Gardens

• 6% commission to the real estate brokerages

• Mortgage balance and prepayment penalties, if applicable

• Proration of real estate taxes and association dues

• Maine Transfer Taxes

• Discharge tracking fee (each payoff averages $35)

• Additional legal fees incurring any title defects

EXAMPLE PROPERTY

$450,000 Sale Price

$15,750 ...................

• Preparation of deed and transfer tax form (Average cost $250)

• Overnight/wire for mortgage payoff (each averages $30)

$11,250 ...................

$990 ......................

$30 .........................

• Proration of water and sewer if applicable

• Ask about our FLEX Commision Plan

$150 ..........................

Buyer Agent Commission

Maine Transfer Tax

Seller Agent Commission Wire Fee Deed Prep

TOTAL: $28,170

NET TO SELLER: $421,830 (minus any mortgage to be paid off)

Please

Our goal is to sell your home for the most money, in the shortest amount of time according to the current market climate!

buyers as possible and get the most out of social media, and our in-house marketing

Professional photography and video production

Facebook, Instagram & LinkedIn posts create excitement for your listing

Data shows that most buyers find their home through the internet.

We specialize in getting your home in front of as many potential buyers as possible through these channels. We do everything possible to find the perfect buyer for your home!

The first 30 days are critical.

When we price, we consider:

• Homes similar to yours in size, price, range and age

• Your area competition and how many months of inventory currently exists

• The best price to reach two pricing brackets (in online searches)

• What new constructions in your area can be purchased for

Buyers search in price brackets. Therefore, it is better to be priced at $300k than $299k. This way, you appear in searches for homes priced from $250k to $300k AND in searched for home priced from $300k to $350k.

The right price is important:

• A property generates the most interest when it fi rst hits the market.

• The number of showings is greatest during this time if it is priced at a realistic market value.

• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

History of an Overpriced Home

When We List

Strategic Pricing

We strategically price your home to ensure peak competitive advantage in the current market.

Home Design Consultation

We help you prepare your home room by room to help you sell quickly, at the best price possible.

In-House Marketing

Online Exposure

With the use of social media, Zillow, and our extensive online network of Keller Williams agents across the country, we get your home in front of as many potential buyers as possible.

Open House

Open houses help to increase exposure of your property, and build excitement about your listing, while also providing valuable buyer feedback.

Buyer Screening

We market your home to 2000+ local agents who will bring prequalified buyers, serious about buying your home.

Our in-house marketing specialist creates marketing content for your listing including professional photography, videography and 3D tour technology.

The Life of Your Listing

Agent to Agent Marketing

As gatekeepers to their buyers, agents are an important group to market to. Emails, calls and broker open houses target key agents who specialize in your area.

Reverse Prospecting

With the help of our team of networking agents, we identify buyers looking for a home like yours.

Communication & Responsiveness

So you always know what’s happening with your listing, our team will always keep you up to date on any offers, interest, or changes to your listing.

Reputation

Our properties are sought out by local agents because they know we are great to work with!

Continued Centralized Showing Service

Enjoy showings from the comfort of home with text/call alerts so you never miss a showing.

Online Activity Monitoring

We keep any eye on the number of views your listing generates, and offer rapid responses to any online inquiries.

Skilled Negotiating

If a deal isn’t win-win, then there is no deal. Our group of strong negotiators will always be focused on advocating for your best interest.

See what our clients are saying about us!

The ABODE team was great to work with! They were quick to get our house on the market, and we were under contract in less than a week with multiple offers! The transaction team assured a smooth closing as well! I highly recommend them when you want to sell your home!

-Meredith S.

It was a pleasure working with the ABODE team. Selling a house can be a challenging experience and ABODE made this an easy process for us.

-Nancy M.

Just closed on our new condo. Thank you ABODE Real Estate Group. Professional, knowledgeable and supportive from the search to the closing. Our friends have already heard our praise.

-Paul T.

The ABODE Group is amazing and took such good care of us when we were buying our Maine home from out of state. Thank you ABODE Group!

-Tena S.

Over the past two years, unusual life circumstances have led me into three real estate transactions with the ABODE Group. I have been impressed immeasurably with the team’s professionalism, knowledge, attention to detail and promptness in responding to my needs and requests. Personally, I don’t think they sleep.

-Frank P.

T he Listing Process An Overview

Decision on price and list date Listing Agreement signed via DocuSign

Staging checklist completed

Professional photographer visits for photo session (digital, drone, 3D)

Coming Soon Marketing Plan

Launch

Sign Installed

Appraisal

O er and negotiations Inspection and repair negotiations

New Listing and Open House Marketing Plans Launch Open House (optional)

Financing Commitment