Aavishkar Darpan March 1st issue 2020 by Aavishkar Media

RNI No. DELBIL/5685/2001 DL(N)291/2019-21

Date of Publication 3rd of March 2020 Date of Posting 6th & 7th of March 2020

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18th February, 2020 at The Lalit, New Delhi

“Towards achieving full potential of the Indian Broadcasting Sector” anks to all Moderators, Key Speakers, Delegates & Sponsors for their support & graced the SATCAB SYMPOSIUM 2020

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18th February, 2020 at The Lalit, New Delhi “Towards achieving full potential of the Indian Broadcasting Sector”

11th SATCAB SYMPOSIUM 2020 Organized Successfully

s the Telecom Regulatory Authority of India (TRAI) has brought out new amendments in Tariff Order described as NTO 2.0, it has changed the atmosphere of current business of the en re chain of broadcas ng industry which has grown more disturbing due to the emergence of various OTT players. Seeing the changes going on in the CATV Industry and to hear the ground reality inputs the Aavishkar Media Group organized 11th edi on of its annual SATCAB SYMPOSIUM on 18 February, 2020 at ‘The Lalit’ bringing the en re CATV Industry under one roof to hold serious panel discussions on the current scenario. The insigh ul Symposium was held with great success as there was not that much cold and it was a sunny day. The Cable TV Operators, LCOs, renowned MSOs, Broadcasters, Media personali es, Hardware & So ware manufacturers, veteran industry observers and experts reached the Symposium on me and occupied their allo ed seats. The Symposium started at 10:30 am followed by High Tea and snacks. The inaugural session started at 11 am with the lamp lightning by Dr. A.K. Rastogi (Chairman-Aavishkar Media Group), Lt. Col. (Retd.) V.C. Khare (Renowned Industry Observer), Prashant Chothani (Founder & CEO-TravelXP), Suresh Sethiya (Director-ICNCL) and Subhashish Mazumdar (Top management professional & digital media expert). Dr. Rastogi also paid homage to A.Mohan (Independent Media Professional) & Surjit Singh (Cable Operator). The main theme of this Symposium was ’Towards achieving full poten al of the Indian Broadcas ng Sector’. The Symposium had three sessions which were moderated by prominent industry moderators followed by panelists and other industry stalwarts. Each session had a serious discussion on the bane of Indian Cable Sector and its future survival. In the year 2019 TRAI implemented New Tariff Order (NTO 1.0) and now in the year 2020 it brought NTO 2.0 with new amendments in the broadcas ng industry to be implemented from March 1, 2020. The NTO 2.0 seems to be beyond the expecta ons of CATV Operators. Several High Courts are dealing with the writ pe ons filed against the order as the broadcasters have designated the amendments as ‘unreasonable’ and ‘unacceptable’. The sessions offered the awakening ideas and sugges ons to save the Cable TV Industry from vanishing.

Dr.A.K.Rastogi: Torch bearer of CATV Industry

he name Dr. A.K. Rastogi does not require any introduc on in CATV and broadcas ng industry. He is well recognized as a missionary, who laid down the founda on of Aavishkar Media Group. Aavishkar Media Group enjoys the privilege of holding lot of apprecia on and recogni ons for publishing Aavishkar magazine (India’s first trade magazine on broadcas ng and CATV industry) which recently celebrated its 300th golden issue. Dr. A.K. Rastogi is the Chief Editor of fortnightly tabloid “Aavishkar Darpan”, which has entered into its 19th year, he is also founder of “All India Aavishkar Dish Antenna Sangh”, (formed in 1993) with an agenda to unite na onwide cable TV operators. Dr. Rastogi is aggressively engaged into a lot of social ac vi es, he goes for “Chetna Yatra” (for the unifica on and awakening of CATV operators) every year in the month of September & October, travels over 25,000 km and cover over 450 des na ons. He recently completed his fi eenth Chetna Yatra this year in October 2019. Dr. Rastogi has been able to create a na on wide network by connec ng people from CATV industry who are opera ng their businesses even at far end loca ons of the country. He sacrificed his comforts and is yet doing consistent efforts . The enormous network and popularity of Dr. Rastogi amongst CATV grass root workers, leaders, businessmen, MSO’s, hardware, technology and television broadcasters is the key strength for the team and people associated with him. Dr. Rastogi is associated with CATV industry since the incep on of first Indian satellite TV channel in the year 1992. He has played a vital role for the development of CATV industry with his strategic par cipa on in various task forces, such as the first ever task force of twelve members created by MIB on broadcast and CATV services, another on CAS (Condi onal Access System). He has also been a member of the Commi ee created to address copyright related issues, wherein the Lt. Sh. Yash Chopra, Lt. Sh. Yash Johar, Mr. Amit Khanna etc. were the other members of Commi ee. Dr. Rastogi has always been instrumental in organizing seminars, conven ons and exhibi ons for the be erment of the industry. This has always reviewed to bring harmony amongst all sec ons of industry as well to bring them under one roof. Dr. Rastogi is also the author of many books (“Kal Beet Gaya Sambhal lo Kal Ko”, “Sabar ka

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Pyala”, “Chetna Yatra”) etc. on CATV broadcast industry. He is a visionary & has always played signiﬁcant roles in the successful compliance of various ini a ves by Aavishkar Group like “SATCAB Symposium”, “BCS Ratna Awards”, “Imaan India Samman” etc. His knowledge for the industry and recogni on amongst all players in various layers of the industry is always instrumental for the posi ve outcomes of the strategic new ini a ves.

Dr. A.K. Rastogi delivered the welcome address

he Chairman of the Aavishkar Media Group delivered the welcome address by highligh ng the certain issues going on in the CATV industry. He stated the importance of CATV industry by quo ng an example of PCO which has turned into an an que piece now. Same is happening with Cable TV Industry. The way changes are occurring in country many smaller MSOs have deposited an amount of Rs 1 Lakh seeking permission from MIB to start as an MSO but it is difficult to say how many MSOs would be able to survive seeing the current scenario. The transparency being introduced in the New Tariff Order i.e. NTO 2.0 will benefit whom, it is difficult to say smaller LCO, Cable TV Operator, Cable TV Technician to MSO, Broadcaster. Who? As TRAI states whether it is that it will benefit consumers, how far will they be benefi ed this is the serious ques on to be thought upon. He further stated that digi za on has brought many new openings and opportuni es for us to start fresh services and products for our subscribers. There is only one thing to be done - modify the business models. There is no need of disappointment with the current amendments and business scenario but how to cope with it that can be done with only joint efforts of all of us? He quoted that subscribers are the powerful source for any business we need to strengthen our rela on with them. He directed the government saying that “Delhi mein to mu ki pratha hai, sarkar chahe to Cable TV ko bhi mu kar de hame koi aitraaz nahi hai. Hame to bas hamara haq mile. Hum sabhi ko ek naye tareeke se sochna hoga.”

Excerpts from Lt. Col. (Retd.) V. C. Khare's Industry Address

years young man, with 59 years experience (24 years as Permanent Commissioned Oﬃcer and Maintenance Systems Engineer in the Indian Army, including 3 wars and 35 years in the industry). Academically a post-graduate in Digital Electronics and Military Sciences. Prac cally ; 35 years in the industry is loaded with reverse engineering of hardware, manufacture, marke ng, networks design, hardware supply, systems integra on, installa on, tes ng & commissioning of Digitally Addressable Systems. Credited with establishment of state-of-the art DAS headends for CATV, earth sta ons for two DTH pla orms and one HITS pla orm. Associated for dra ing Cable TV Networks Regula on Ordinance 1994 and con nuing on the panel for dra ing Indian Standards for Cable TV and DTH with the Bureau of Indian Standards ll date. Known for severe cri ques on the social media as Cable TV Industry Observer. Has several ar cles published in trade journals.

hile delivering the industry address he laid out the history of Cable TV sta ng vital points such as ' ll today there is no Broadcas ng Act whereas Cable Act exists'. He threw light on the founda on of satellite broadcas ng and its growth from the year 1991 to 1994 garnering 20 million subscribers. The veteran industry observer also men oned the Cable TV Ordinance (1994) which gave legal recogni on to Cable TV. Former MIB Minister Jaipal Reddy was behind the implementa on of Act. He informed the Symposium that the glossary of Cable TV Act does not contain any such word 'Channel'; which surprisingly we are using it as wrong term for TV channels. He said that with the growing technology and to stand out in the compe on there is a huge need of upgrada on of skills and knowledge to survive in a business; which almost lacks. There is no Broadcast Engineering in India. As we see in veterinary there is B.Sc even Doordarshan & Akashwani staff also holds electronics engineering and they are our monitors. It's just like 'scooter ka tyre tractor pe chadha dunga', he stated. While addressing the Symposium he said that the main issue is we are not working towards change. Suppose if subscriber receives all services of voice, broadband and video from an organized sector then will you not change? You can give best of best services on Cable TV if cable modem based docsis are placed on coaxial cable. It has become a challenge to take part in the race. There is misconcep on as you are sa sfied 'Main khush hoon ki jitne paise mil rahe hain... as there is a thought that there is CAGR of 8% on broadband plus there is subscrip on of Cable TV then why I should go further?' There is no assurance of performance in Cable as in telco. Explaining this further he said telco system is two way system and the performance-proof of network is given by telco when fixed line is applied from telephone line exchange to subscriber's home. Speaking on Over the Top Television (OTT) he said that it is important to understand that 'OTT is not broadcast Television.' As the content of OTT is based on server and to access it broadband connec on is must. The internet connec on is provided by telco only either wireless or wireline. OTT is not compe tor as we are not giving facility in single system. The fact to be noted is that OTT will come on broadband and the billing of broadband is usage based it is not monthly billing. 'Jo kilobites, megabites mein picture dekhi jayegi uski billing hogi.' If you run a FTA on OTT then it is also payable. 'FTA is not free on OTT'.

1st session : What ails the Indian Broadcasting Sector?

roadcasters & TRAI are at odds over the usefulness of the present pricing structure of cable channels, which was introduced in February, 2019. Industry experts believe TRAI neither understood the mindset of Indian consumers nor it conducted any meaningful impact analysis before implemen ng the new regime. As a result there is constant tweaking of the regulatory regime causing unease of doing business, uncertainity in bringing in fresh investment & ensure return of investment. The ques on in stakeholder’s mind is that with over three decades of its existence, is it the me for forbearance in the broadcas ng sector? The moderator of the Session-1 was Shaji Mathews and the panelists were Prashant Chothani, Shirish Pa anshe y, Suresh Sethiya & Subhashish Mazumdar.

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Shaji Mathews, Industry Observer & Consultant

haji Mathews, based out of Mumbai, is currently Industry observer and consultant. He held the posi on of Chief Execu ve Oﬃcer at Kerala Communicators Cable Limited, Kochi (since September 2017), an ini a ve of independent Cable TV Operators in Kerala under the guidance of Cable Operators Associa on. COA is an umbrella union of local cable operators all over Kerala. Prior to this, he was working as the Chief Opera ng Oﬃcer at GTPL Hathway Limited (August 2013 - August 2017), a MSO engaged in cable television distribu on reaching an es mated 8 million households in over 169 ci es across 10 states in India. Previously he has also worked as the Execu ve Vice president and Head of Digital Cable at IMCL Hinduja Group (November 2011 - July 2013) & Senior Vice President at Star Den Media Services Private Limited (February 2008 October 2011 ). He's held mul ple posi ons at Star India, including Vice President, Associate Vice President & Senior Manager of Distribu on from 2000 - 2008. He also had experience working at I sky B-News Corp, Godrej - GE Appliances Limited, Godrej & Boyce Manufacturing Corporate Limited.

haji Mathews started oﬀ the session and welcomed all the panelists. He shared his thoughts as ‘growth of the industry has been phenomenal.’ This industry didn’t grow because of al-a-carte. This industry grew because there were large numbers of channels available to consumers. It is not going to a-la-carte. NCF should be termed as connec vity fee instead of capacity fee which would be more explainable to consumers.

Prashant Chothani, Founder & CMD TravelXP

rashant Chothani is the Founder and Chief Execu ve Officer of TravelXP 4K HD, the world's leading travel channel, founded in 2009. In February 2011, TravelXP 4K HD launched India's first and only High Defini on travel channel with 100% original programming in English. The channel is localized in 10+ languages and distributed globally to over 91+ million homes across North America, Europe, MENA & the Asia Pacific. It is headquartered in Mumbai, India with an office and extensive produc on studio in London, UK.

irst of all he thanked Dr. A.K. Rastogi for invi ng. He cap oned the Industry scenario as 'Old wine New bo le is changed to New bo le No wine'. Some groups have concentrated content and Cable Industry is responsible for it as there is provision of more space, independent broadcast business is not given viability op ons to survive, that is why they could not thrive. Example is Comcast. They are either mandated by law or self-regulated. 20% of their programming budget is given to independent studios. We as a Cable Company are fully able and have enough poten al as we have laid down cable, different wires of broadband. We are playing games on others stadiums. We should play in our stadiums. We have not capitalized the infrastructure laid for Cable Operator. Conflict of carriage-content and conflict of carriage-consumer has to be decided by MSOs and Cable Operators within context of who is their consumer. Cable Industry can't become telco. Speaking on OTT he said that in the OTT there is no carriage. Content is paid for. Both the delivery operators & consumers pay. We should make poten al use of cable. Add 600 channels instead of 200 channels in NCF. No OTT has so much poten al which can stream 600 linear channels to sa sfy the consumers taste because there is cost of viewers too. There is a cost for the consumer to watch FTA. If Cable Industry will not wake up then the problem will remain s ll. We can make use of telco infrastructure for OTT business. He quoted an example of Zee shu ng down all linear channels in all Interna onal markets in three quarters. Star has completely shut down its linear TV in USA and is available only on OTT. “Imagine if Star or IPL is not broadcast on cable rather it streams only on Hotstar. The en re content of cable will be scaled down in terms of produc on and the content will be available on OTT. Every content provider is trying to shi into B2C business from B2B2B. This is the game which has to be understood.” On Tariff Order he said that distribu on pla orms can't play their own services. Cable distribu on companies are also content companies. There is nobody who is looking a er content in a very holis c manner. We are provided with unlimited bandwidth thereby we can provide maximum HD channels, 4K. If you want to access 4K channel on internet then there should be minimum 25mbps speed which is possible only on cable. Cable has this opportunity if this opportunity is not caught with me then there will be parity in network. As the emergence of fibre and gigabyte connec on will disrupt this business.

Suresh Sethiya, Director, ICNCL-Kolkata

uresh Sethiya popularly known as “Suresh Da” in Eastern India, builds it. If there is no plan, Suresh Da creates one. Where others fear the challenges of disrup on, Suresh seize's the opportuni es. Currently serves as Director of Indian Cable Net Co. Ltd. (ICNCL) formerly known as RPG Netcom which has expanded its base to other states like Bengal, Bihar, Jharkhand, Assam & North Eastern states. He has constantly pioneered several ﬁrsts in industry launched Play Top Boxes with You Tube facility on a non-smart TV & Android STB much before compe on could even think of it. An exemplary visionary and Corporate Strategist who is a Director on the boards of several companies for his strong leadership quali es and rich experience has built the ‘SITI Brand’ with Cable TV always being referred as ‘SITI ka CABLE. He upgraded technology through Op cal Fiber to the LCOs as an Joint Venture Partner of SITI Cable. As a Cable Hardware Manufacturer he facilitated the LCOs by not only providing them with equipments but by rendering them with the requisite direc on to install, service the last mile and grow in leaps and bounds.

ur industry has grown because of the linear channels and the rise in demand has brought newer channels every day. S ll there are so many channels willing to come but MIB is not permi ng them. If permi ed then you would see another 200 and many channels in future. So I don't see any such challenge in India immediately. Probably in long run both of them will survive. As far as OTT business is concerned it is not regulated as of now. Cable TV grew suddenly without any Government norms when you don't have broadcas ng licences or the way of prac cing business then the business is normally disorganized. When you don't have laws the business grows fast. I s ll believe regula ons should not be that harsh that it hampers the business. Whatever TRAI brings for the consumer benefits there should be industry benefits as well. If there is no industry benefits then there is no consumer benefits happening. Probably SMS system given it was of the opinion that may be 4-5 packages that is the need of the consumer. Consumers are s ll not able to choose the packages in India and so the subscriber management system would have sustained. But with new tariff regime and way TRAI want it more & more a-la-cartes to be sold may be you will have to upgrade your SMS systems, cash system, set top box so ware if everything happens according to TRAI. But if it goes back again I think again SMS system will work. Consumer depends on cable operators and cable operators understand the consumer mentality so that they can come out with packages so it suits the users. We should give as many channels as possible. I am hopeful things will get be er.

Shirish Pa anshe y, MD, Enterr10 Media Fakt Marathi

hirish has spent a decade in the world of media and adver sing. He started his journey with DRTV media buying in the year 2002 and made it a success. His entrepreneurial outlook with a ﬁrm belief “If You Fail Fast Then You Should Recover Faster” saw him moving from one venture to another without any fear of failure. He successfully launched Imagine movie channel in the UAE market and kept it up running for many years. Today Shirish is the Co-Promoter of Fakt Marathi, a Marathi GEC channel which is part of Enterr10 Television Pvt. Ltd Group. Shirish's sharp acumen and a ending to detailing has contributed to the success of Fakt Marathi channel. A well thought through strategy, combined with his exper se in media buying has brought out a very good product in Fakt Marathi which is doing well.

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he most important point in the recent scenario is ‘right content’. The big 4 players are mone zing it in mul ple ways such as the subscrip on fee & adver sement revenue. There should be a considera on regarding carriage fee. More than carriage fee for NCF or for broadcaster to give right content you need to give these channels the right placement. If the right placement is given I am sure in me a be er viewer experience will be received & the viewers will deﬁnitely keep demanding more. If you want to create a compe on between a pay & free viewer per say there has to be content which has to be driven. Not everyone in space is able to deliver high quality content. He appreciated Prashant Chothani’s excellent job TravelXP that it is being demanded by consumers once they go and visit. It is his niche category while there is lot of compe on in GECs because content creators require lot of money so every series is expensive because big 4 pay are paying big amount. Hence I would say that if there is op on being given the free to viewer channel should get the right propor on of ge ng placed to accommodate with them. The broadcaster will be able to pump money in crea ng the content when there is right type of pricing so content is also expensive; it is not cheap. I don’t believe that OTT is a compe on to direct TV. OTT is the op on for individual viewing. India by far is a family viewing habit while there has been other signs there have been million homes which needs TV to comes in thereby there is s ll growth to be met. We now have connec vity of 298 and total popula on connec vity is 297. S ll there are 99 million homes which needs to be connected with TV either in form of cable or DTH.

Subhashish Mazumdar, Top Management Professional & Digital Media Expert

ubhashish Mazumdar is a Top Management Professional & Social Media Expert. He has career spanning of 32 years in Corporate Industry Experience at Managerial levels in several businesses. Has over 16 years of intense & highproﬁle experience in the TV Media industry, especially for Digitaliza on of the TV Services sector by Fibre & Satellite technology, including Broadband industry. Presently he is Director General Opera ons at Lovely Professional University. He was instrumental in bringing some Foreign English channels like Arirang TV of South Korea in India. He was a member of Task Force at Government of India for TV Digitaliza on under MIB for 5 years & also for the 32 educa onal channels under MHRD.

e laid his comments upon the ques ons being asked upon whether the regula on should be harsh and NTO will help industry to reap some shape or will harm the whole issue, will a-la-carte help industry or will harm etc? The issue & growth of content in this country has been kind of completely monopolized and halted by some of the big 4 groups and small players & individual aggregator players could not move in that direc on. He said that TRAI has brought NTO 2.0 because it is possibly now you have stabilized & let us give the benefit to consumers and have market in that regulated format which may or may not go in direc on because there are already concerns in the court & market. But it may take its own me. Speaking on content issue he said we have not u lized the content of the pla orm like the way it should be. We have completely restricted or gone ourselves with only linear pla orms of the big broadcas ng & thought content is not my domain at all & don’t bother about it. But as by all rules a cable group is allowed to do its own content & wave it. There is no need of separate satellite content. Today a er digi za on, we have the ability to do own VAS content which you can do 10-20-50. There are some MSOs giving more than 80-90 channels which is of their own so called VAS in whichever format. We have worked very-very limited for that. We should see what happens to Indian industry of content consump on? Consumers are king finally neither the distribu on nor the content in that way. Consumer dictates what behavior pa ern we should move ahead. Leaving aside TRAI NTO 1.0 & 2.0 the panelist asked regarding the adop on business models which could work closer for industry and consumers who have adapted up to some level. Today new areas of content such as short films, the content aggregated interna onally whether kids, Hollywood, or other countries, Korean, Turkish etcthese are not required at broadcast level. You can yourself become content provider, nobody stops you and make this content alive to make a RPO benefit in different way. I Agree with point there is control on NCF but that is only p of an iceberg. Have we done something for the consumer consump on pa ern of media & content to see what all content we can give, which is not related to big 4 pay groups but s ll you can make yourself pay. It is a market-driven & consumer-driven thing pushing to a-la carte may or may not give final result to government or TRAI. These regula ons should be just seen as a marker to start something but we have to work in a different direc on.

2nd Session : Bane of the Indian Cable & Satellite TV sector -one sector with too many claimants

ne of the most li gious industry in India is the cable & satellite TV sector as it failed to build consensus & promote innova ve business models & distribu on solu ons to address extant regulatory challenges. As the indus-try is so fragmented there is always constant pulls & pushes working at cross purposes invi ng over regula on which nega vely impacts the growth of subscrip on revenues & failed in ease of doing business & compe veness of the sector. The need of the hour is a single unison voice taking up issues & challenges facing the broadcas ng sector as a whole but the ques on is who is going to take up mantle of leadership? The moderator of the session was Lt. Col. (Retd.) V.C. Khare and the panelists were G.S. Oberoi, Swapnendu Mustafee, Harish Gupta and Rajnish Ranjan.

Lt. Col. (Retd.) V.C. Khare, Renowned Industry Observer

C. Khare started the session as telling about the Cable Act. ‘Though I am not a lawyer but I wrote the Cable Act and the principles are s ll intact. It is messed up when the bureaucracy makes rules which is not one man’s eﬀort. However notwithstanding the moderator kept ques ons in front of panelists. As per my thinking Cable TV Networks Regula on Act essen ally deals with services which are delivered over cable TV network. He laid stress on ‘services which are delivered over cable TV network’. Therefore if there are alternate medium for delivery other than the cable TV network can the provisions of cable TV network be applied to those services which are neither under MIB nor do they come under ambit of cable TV Network Regula on Act? Where is the enforcement mechanism in this business? The debates take place in parliament, the act is promulgated, the rules are made at that me and at best there is task force which works in close rooms at that me records minutes of mee ng was ng hours of those things and it keeps collec ng dust over the almirahs in the ministry! Just like demone za on I am accusing the government into the place to say that before launching any system one of the management tools is used PERT (Process Evalua on Review Technique) in which you mentally draw out how that Act will be enacted and what will be the bo le-necks? This was not done into cable TV. Therefore the dos and don’ts are not delivered to the people who are into this business which is assumed that whatever is published or wri en in gaze e or on website will get automa cally absorbed up to end? This does not happen. He highlighted two main issues - carriage fee and placement fee. Placement fee has also lost its relevance in terms of mandatory requirement of EPG. In Cable Act there is no provision in carriage fee therefore as the Act exists today carriage fee & placement fee can’t be termed legal in my opinion.

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G. S. Oberoi, Advocate, Practicing in Telecom & Broadcasting

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e is an advocate prac cing in Telecom & Broadcas ng. He is a cable operator cum MSO turned lawyer. He is prac cing in this ﬁeld for the past 12 years. He appears to cases related to MSOs & prac ces in TDSAT in Delhi High Court.

nswering the Moderator’s ques on he expressed his thought that we are also a er the government and the regulator that they should come out with the regulatory infrastructure to control the alternate medium but ll now the government is reluctant to do that. The reasons are unknown to us. But there is definitely a need of hour to control the alternate medium either it should come under Cable Act or some other Act. The provisions of Cable TV Act as it can’t go into the alternate medium of IPTV we have to come up with some new provisions because data can’t be controlled worldwide there can be answerability but no control. He said regarding TRAI NTO that it has taken care of lot of things for which they have made nodal officers of the ground and there are DD officials to take care of tariff order implemented on ground efficiently. There may be some lapses but I think tariff order is implemented widely. On carriage fee he said that the requirement of it but yes TRAI has in the new regula ons come up with provision that they have limited carriage fee up to Rs 4 lakhs. But placement fee is kept it on forbearance and that it’s a right thing to do. The only problem between them is carriage fee can’t be demanded but placement fee can be. The moderator asked - Can TRAI regularize the Cable Act? To which the panelist answered yes, as it has got absolute powers to regularize all the business related. The moderator asked- but what prevents them ge ng the cable act amended? He answered they don’t have to amend the cable act to bring out any regula on. There is no need to amend the cable act.

Harish Gupta, Broadband & Cable Distributor

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e is a Broadband & Cable Distributor and has been in this industry for over 25 years as a cable distributor.

feel there should be amendments in Cable TV. Since the Act came in 1995 and now we are in digital era, as of now the Government has not brought any changes in the Act. The panelist said that TRAI will become the part of an Act a er the amendments. Speaking on carriage he said that Cable TV system is not incomplete without it. Both carriage & placement work together. There is requirement of placement as there are number of channels which head-end can’t provide all channels at same me. There have to be changes in Cable TV Act and plus carriage should be regularized.

Swapnendu Mustafee, Akashtori Infocom Services Pvt. Ltd.

Swapnendu Mustafee is Director of Akashtori Infocom Services Pvt. Ltd., a licensed MSO from MIB. He is the Propietor & Editor of local channel in Durgapur. He was a former Secretary of Associa on of Durgapur Cable Operators & Joint Secretary of Bengal Cable Operators Associa on.He also started & ran a Bengali magazine namely 'Cable Sanha '.

hat was going wrong that the regula on was supposed to come into force, there was Cable Act and the licence was given for operators, LCOs that can be amended the broadcast is not allowed to see the light since it is spending since 1995 the ques on - is TRAI the competent authority to regulate industry? Because one a er another the regula on is forced upon the industry and the impact we are seeing in papers that cable & DTH is going down and the compe ng services has no regula ons. I represent a phase 3 of fade regula on I have very closely seen the phase 4 market where people were sa sfied with the FTA. Now DD Free Dish is a very big ques on which has no regula on. The most concerned ques on for the rural operator is this and the other is unregulated OTT. Whatever you say it is a different ball-game or it is ge ng consumers from conven onal pla orm like they reach DTH & Cable TV and regarding the regula on once it is adopted the proper lacking of vision like the sequences was supposed to come. Subscribers just pay for things they get. Once they were ge ng Doordarshan a er that they used to pay 100 for Cable TV for half an hour daily show in 90s now they get Ne lix they pay 1000. So subscribers did not have idea where the industry is going. The last mile operators who are stakeholders did not have idea. The DPOs actually MSOs and broadcasters have their own ideas but when the regulator is framing an industry they should kept in mind that in which way the industry should grow and the sequence as well. For example when the OTT was coming, the STBs which have been imported the Indian money has gone out for them & it is in unit of billions. The ques on is not that from whose pocket it has gone? But it is an Indian currency has gone out to buy some garbage which is going to be li over like electronic garbage in year or two. Now we have not brought the quality things and there was no proper guideline for this licence has been given but it is not properly planned that the industry should go upward. That’s why we see the reflec ons in papers that every pla orm is losing & a regulated pla orm has been given to fight with unregulated pla orm so there is lack of level playing field.

Rajnish Ranjan, Managing Partner of Rajnish Ranjan Associates ajnish has over 24 years of experience in the legal field both as an external counsel as well as in-house counsel. Rajnish has spend about 8 years in the Broadcas ng Sector and has worked with Star TV as Sr. Vice President (Legal & Regulatory Affairs). Rajnish has seen Regulatory & Distribu on related li ga on very closely and a er leaving Star Rajnish has setup his own prac ce and has been prac cing in TDSAT, Supreme Court, Delhi high Court and other forum and has been advising the stakeholders of the Broadcas ng Industry and also advising on various other Industries which are being regulated by sector regulator. Rajnish has rich and varied work experience across a variety of industry sectors such as Media, Telecom, Power, Real Estate and Hospitality. ot agreeing to the forma on of rules legally he described the industry in 3 Cs - content, carriage and consumer. He men oned the concept of broad li ga on as firstly, there were only telecom disputes when broadcast industry came into TDSAT but with passage of me and that is evident from reports also that 81 or about more than 75% of li ga on in TDSAT which is of sector. Why there is li ga on & what are the reasons behind it? Neither ministry nor TRAI examined it minutely. If we look into nature of li ga on then which is disconnec on, reconnec on, asking for new agreements & for recovery & recovery of what? According to me recovery is - money flows from consumer to broadcaster. The regula ons brought in between them the balance is not made ll now which is therefore the root cause. If we go into legal perspec ve the regula on is made primarily to streamline the exis ng behavior and to induce a desired behavior. There were no regula ons when Cable sector took birth upon which I feel perhaps the reason behind the growth and expansion of cable sector. Freedom must be given to business.

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Forming of intrusive regula ons will lay nega ve impact. A freedom should be given to stakeholders, consumers as they are interested in quality service so the streamless services should be provided. Opera on cost must be calculated of cable operator. The suﬃcient amount of money for quality content will also bring balance. It is just like see-saw. There should be some balance in carriage, placement fee which is required for the opera onal purposes. TRAI is our sector regulator which brought intrusive regula on making telecom enter into forbearance in a phased manner and in our sector, with the passage of me, why there are intrusive regula on. Has TRAI has ever evaluated consequences? When there was no regula on industry grew. There is an objec ve and purpose behind regula on. But today regula on for 2 industries - telecom went to forbearance whereas broadcas ng under intrusive regula on so I appeal how to resolve this? As a stakeholder of this industry how we can solve this problem? If we don’t approach towards solu on then we are not going anywhere. There has to be collabora on and synergy between content provider and carrier. To ease intrusive regula on there should be minimum regulatory constraint which is need of me.

3rd Session : Is cable TV dead in India?

ntertainment has dras cally changed in the past few decades. There was a me there were only 2-3 channels one could watch on TV. Today Indian subscribers are spoilt with choice with differen ated content at affordable pricing models, the millennial are moving away from appointed hour viewing to alterna ve services like Ne lix, Amazon Prime Video, Hotstar, ZEE5 etc. Amidst all of this, the good old television con nues to hold its forte as large headroom is le to for its growth because broadband penetra on is s ll at a nascent stage in India. The ques on is with the rolling out of 5G and new digital pla orms, what is the out of box idea that will make the cable TV industry stay relevant? The 3rd session was moderated by Pankaj Krishna which included the panelists Amit Kharbanda, Satyaprakash Singh, Lt. Col. (Retd.) V.C. Khare, Sisir Pillai, Anil Malhotra & Raman Kalra. Before the moderator could take over the discussion SatyaPrakash Singh gave very important figures regarding TV. He said Cable is going to stay. I have a firm belief. People & operators are changing. We have 10,000 operators connected & out of which only 1000 people are doing broadband & cable TV whereas rest 9000 are only cable.

Pankaj Krishna, Founder & CEO, Chrome

ith over 20 years of experience in the media space, Pankaj Krishna, an industry veteran has worn many hats. Having completed his O Levels from University of London, Pankaj ﬁnished an execu ve Educa on Programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj learnt the ropes of the media industry at some of the best brands in the business India Today, Na onal Geographic, Star India- before going on to the Business Head of UTV India.

able itself won’t die because the base itself is so huge. Out of 206 million homes in India almost 100 million come under cable through some form of connec on. Having said that print s ll exists as we are provided with informa on the very next day containing previous day happenings so logically print should have died long ago but its existence is there because it’s an habit. The reason I feel cable also is pre y secure because watching a channel on app through broadband pla orm the connec vity no ma er even at 100 Mbps you can’t ﬂip through channels in the convenience you get through on a cable pla orm so I think they all complement each other. Being operator services do not limit to only being a supplier of linear TV content. Mone se is something as beau ful as simple as the EPG if it lasts for another 5 or 10 years. While changing a channel we see EPG which is not being mone zed. Each big MSO from SITI in DEN all of them put together I don’t think anyone makes more than 30-40 crores per annum on that EPG adver sement. EPG band is channel agnos c. If you add ad on channel it will be shown on channel. If you insert it on EPG the adver sement will appear every me when you change a channel. If all the operators get together and do it a road-block for 200 million homes placing an ad on one EPG with a commitment to reach 200m in one night. That is something the industry should get together and mone ze it. This kind of funding will help compete with big pocket guys. Cable as a pla orm limited to carriage of channel is under serious threat but television which is linear is to stay here for a long-long me and being in the cable business it’s all about re-inven ng in yourself on what all addi onal services that you could do. I think Mybox is doing fantas c job.

Anil Malhotra, CEO, Siti Network

nil Malhotra aged 54 years is the Chief Opera ng Officer of Si Networks Limited. He joined Si Networks Limited on Sept. 7, 2011. He has an experience of around 28 years in the field of Distribu on, Technology & Opera ons. Prior to joining Si Networks Limited he was Execu ve V.P. with Broadband Pacenet India Private Limited, where he was responsible for cable, broadband & DTH business for North India. He has also worked with IMCL as President (North India). Presently he is heading as Chief Opera ng Officer & responsible for en re business of Cable & Broadband for Northern India.

able is not dead but the compe on is killing it. Some of them are moving away from Cable TV as alternate source of entertainment is coming to them in a cheaper manner. Obviously if one will start ge ng content at lower price or free then there is migra on. We live in a country where Government compete with us taking our taxes, running a free dish network where they provide services free to customers and if I provide the same service I have to pay GST. Now if in that kind of scenario some mes it is difficult to survive. I think largely cable has to be seen in a bigger perspec ve if you start thinking of cable only as linear video delivery then of course it may go down in future. If you move to fibre then broadband, linear video, value added services - all will be delivered through that only ul mately. So that will survive. Wire is the best way to deliver data. If you buy spectrum it comes at a high cost. There is a line of site problem and other issues you would have heard today all the major telecom service providers have start going to wi-fi calling means in your home if single connec vity is poor but whoever wi-fi signals the calls will be routed to wi-fi. Means they don’t want to pay for spectrum now or they don’t believe they can give quality service by a spectrum but through wi-fi you can give. So there would be compe on. Cable will also have to evolve. It also has to start providing OTT services but for that you have to migrate to fibre cable so saying that coaxial cable will be weaned off a er some me may be possible. But cable per say will survive.

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Raman Kalra, Partner, PwC India

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rofessional & an entrepreneur at heart with 25 years of experience in Industry and Consul ng with a strong track record in conceptualizing, growing and managing businesses. Raman is Partner & Advisory Leader for Entertainment, Media & Sports Sector at PwC India responsible for overall strategy and execu on. He is also Digital Transforma on Advisory Leader driving transforma on agenda leveraging new emerging technologies across diﬀerent industries. Having run a tech start-up of own he is now Mentor & Advisor to various start-ups across Digital Media, Ad-tech, AR/VR and Educa on areas. Raman is Member of CII Na onal Media & Entertainment Commi ee & an ac ve speaker in many na onal & interna onal forums.

he industry was surviving even if the cord cu ng was taking place. We always said that cord cu ng is more phenomenon of western country rather than in India. Cord cu ng & cord-shaving is a very real phenomenon in India. There is a great threat to cable industry. We have large chunk of young popula on. We credit out services focus on that young popula on and the priori es of young growing popula on are clearly diﬀerent. They are not next genera on of viewers in India they don’t care about these things. They are happy watching content the way they want to and with coming up of 5G they will be much happier in future. All their needs of content are addressed over there. The young growing popula on will change lot of dynamics for us.

Sisir Pillai, Consultant

isir Pillai is an industry veteran having an experience of more than 28 years in the Media Distribu on business. Sisir's journey in the media business started way back in 1992 in the analog era, working as a Manager with a Mumbai based Last Mile Cable Operator. Sisir was one of the key execu ves instrumental in successfully se ng up and managing a Pan India Digital & Broadband business with Digicable. Sisir, as the COO of Lukup Media Private Limited had set up a Pan India IPTV Network. Over the past 3 years he has worked with Vuclip, a PCCW company for their OTT Distribu on ver cal. He brings with him an in-depth understanding of the New-age Digital Media Distribu on ecosystem such as OTT, IPTV Digital Cable & Broadband services. Sisir has also headed the Distribu on (Carriage & Placement) of Media giants such as Zee TV, CNBC, ETC, Nimbus & ATN and has also worked with Sahara and Modi Entertainment Network for their Distribu on and Placement.

uture of Cable TV industry is very less. In USA they have lost 45% subscribers because the cable operators are not working properly. We deliver content to consumer but the issue is we deliver to linear TV we are not giving the non-linear component. Customers want to see everything real- me, the content of their choice which is not on Cable TV can we give that on Cable TV?

Lt. (Retd.) Col. V.C. Khare, Renowned Industry Observer

igital India is an integra on of all services at your finger ps. A typical slogan ‘kar lo duniya mu hi mein… wo mu hi mei kya hai…mu hi mein kuch nahi hota… finger ps pe hota hai…’- everything will come on gadgets whether it is STB or remote control everything will be on punching keys. Now in present me this real- me broadcas ng delivery which is being given by unidirec onal network from the MSO to LCO and to subscribers has to undergo a change. The telephone line is trying to layer video while the exis ng cable operator is not in a posi on to add on voice & broadband. Suppose you did that then you have a longer standing with the customer and the hybrid-fibre can deliver much more bandwidth and with much be er efficiency. For a change a requirement of up-skilling, upda ng, bidirec onality on the network is required. Once convergence takes place whatever has entered to all irrespec ve of the source will get distributed over wi-fi into the house you will be able to see it on any device into this place. Preferably if you are watching a movie you will like to watch it on a big screen. So Cable TV per say is not going to die. The restricted rela on of MSO & LCO is going to change. May be source of content is going to change or may be the same MSO is going to provide all the services.

Amit Kharbanda, MD & CEO, MyBox Technologies

mit leads MyBox technologies as MD and CEO. He brings with him an extensive experience in the Indian electronics and broadcas ng industry. He has an engineering degree in mechanical sciences and an MBA from MDI Gurgaon. Amit started MyBox in the year 2008 with some industry experts. Mybox Technologies is a Govt. approved R&D house which is a fully Make In India ini a ve. Today MyBox Technologies is a Hero Electronix venture which is a part of the pres gious business house, The Hero Group. Amit is an eminent speaker in various industry associa ons and industry expert panels. He is awardee of several pres gious awards from the electronics and broadcas ng industry. He is an ac ve member of CII and several other relevant industry forum.

The linear channels will stay. There is a trigger point in this country - ‘pricing point’. If we have business model and offer linear channel to customer free of cost and then you make money on the services that you can create around it. The problem is we need cheaper product least bothered about technology we want to give free channel or at low cost to consumer. It’s like compe on where everybody will come down a point where there will be no difference. We have valua on and the valua on is who is got the end point? Make the STB connected, bring IoT services pla orm. In fact, the rate of TV should be given at 100 rupees. We have to start changing thought process. Facebook, Microso , Apple and Amazon are coming up with common pla orm of IoT. There is lot of confusion which pla orm will work as there are already many IoT pla orms in USA. If there will be emergence of common pla orm then we all can make money. We are already inside homes and we are not thinking that how we can change the house to become a connected home through STB which is already lying. The moment you have been able to get the customers hooked the user will not leave. And you can earn every month. Triple-play is now affordable. Alexa working well at back-end and catering to the abroad market has brought the whole triple-play cost to bare minimum. So we need to take risks. Linear TV stays because the basic concept now linear TV is available on pla orm. One of the biggest things we have done on the boxes which are running in the network we have been able to integrate Amazon & Alexa on box. You will be able to change a channel on linear voice, search linear content which has not been done ll now by us on voice. This is happening on 10-12 dollar old boxes and we are not doing on new boxes because people would say ‘new boxes pe paisa lagta hai’.

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18th February, 2020 at The Lalit, New Delhi “Towards achieving full potential of the Indian Broadcasting Sector”

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