AAGO education
2021 Class Descriptions SALES/LEASING/MARKETING TRACKS The Sales/Leasing and Marketing tracks are designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer’s buying signals. Virtually everything within the world can be marketed and these skills are useful in both apartment marketing and marketing by the supplier to the apartment communities. INTRODUCTION TO THE APARTMENT INDUSTRY Have you always wanted to learn more about the Apartment Industry? You can start by attending this FREE class. You will learn: • Basics about the Apartment Industry • Vital key terms • Various jobs within the industry • How to find a job within our industry • What do you need in order to be hired? • Training and educational opportunities • Networking opportunities / committees /dinner meetings Time: 10:00 am - 11:15 am Cost: FREE Webinar CEC: 1 Audience: Anyone interested in learning more about the Apartment Industry Your Instructor: Monica Ramsey, Vice President of Member Relations, AAGO & Chris Mahoney, Director of Programs and Development LEASING 101 Are you new to the industry? Do you have a staff member needing a refresher? Course topics include: • Introduction to the Apartment Industry
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Vital key terms Learning to identify your competition Fundamentals of Fair Housing Using your telephone as a tool Greetings, Demonstrations and Closings Effective Follow-up
Time: 9:00 am -5:00 pm Cost: $89 Member $99 Non-Member FREE for APASS! CEC: 6 Audience: Leasing, Management, Corporate Personnel, Suppliers Your Instructor: Desiree Starr, National Training Director, Lantower Residential “ARE YOU THE ONE?” Marketing Solutions Finding your ideal marketing mix can be as challenging as finding your perfect love match! Join Desiree Starr as she helps you understand the most effective ways to market and brand your community. In this session, you will learn: • Marketing tools and advertising options • Tips on how to build a successful social media strategy • Creating strategic marketing alliances within your neighborhood • Various types of promotion for the apartment industry • Much, much more! Time: 9:00 am - 12:00 pm Cost: $79 Member $99 Non-Member FREE for APASS! CEC: 3 Audience: Leasing, Management, Corporate Personnel, Suppliers Your Instructors: Desiree Starr, National Training Director, Lantower Residential TRACY’S TRIED AND TRUE TELEPHONE TECHNIQUES How does your property answer the phone? Every time the telephone rings you should hear the sweet sound of april/may/june 2021
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